In this episode, JC Cedeno, founder and CEO of Palm Era, which is a multicultural marketing agency serving clients in the US and LATAM, illuminates the challenges and rewards of running his own marketing agency. We touch on ways they differentiate from marketing agencies at Palm Era, as well as, the importance of storytelling in marketing campaigns. JC is a passionate entrepreneur driven by the possibility that new things can be done. His ability to formulate actionable strategies, create powerful storytelling combined with financial metrics, help him and his team at Palm Era generate massive value for their clients.    *Notable Awards and Recognitions*  Emmy Award Winner WINA 2023 Award Winner World Record Holder   Few Key Takeaways: Differentiating Factors from other Marketing Agencies- Clients want ROI Not just measuring branding campaigns, but really understanding the business and business context beyond marketing. Vertical business unit structure, cross-functional teams. Importance of storytelling in marketing campaigns- Cultural Relevance Connecting on the basis of heritage. 3 tips when thinking about launching a business- Be ready to work long hours Understand the financial side of the business Invest in your people   Show Notes: [1:51] JC shares with us how he got to where he is today. [4:21] When JC realized he wanted to start PalmEra Marketing. [5:13] Differentiating from other multicultural marketing agencies. [7:43] Client Retention [9:32] Ensuring employees align with Palm Era's core values. [10:57] Unique challenges and opportunities Palm Era faces while marketing to the latino audiences. [13:33] Developing niche market campaigns. [14:45] Market research and data analysis most valuable to understand the latino market. [16:12] Work dynamics at Palm Era  [17:54] Choosing the best media and communication channels most effective for each campaign. [19:52] Importance of storytelling in campaigns. [24:22] Utilization of AI. [26:17] Advice given by JC to listeners who are looking to become leaders or become better leaders within their organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Chris Dyer, company culture and remote work expert, shares with us the importance of company culture, what mistakes companies make when trying to establish "sticky" change, and even shares some insights on his new book release, "the Power of Company Culture" 2nd Edition. Chris is a former CEO where he managed thousands of people and was named one of the fastest growing companies 5x by Inc Magazine. He is a bestselling author of two books, The Power of Company Culture and Remote Work. As a leadership speaker his goal is to inspire audiences by offering an innovative perspective on leadership to improve company culture and empower organizations to discover new successes.    *Notable Awards and Recognitions*  #1 Leadership Speaker on Culture #5 on the Leadershum Power List Top 50 Voice in Leadership Top 40 Change Management Guru Top 50 Global Thought Leader Top 50 Leadership Podcast Top 50 HR Leaders Shaping the Future of Work Top 101 Global Employee and Engagement & Experience Influencer All awarded this year!   Few Key Takeaways: Implementing changes Ensure the change is positive for your people and organization. Empower the early adopters. Focus on the slow adopters by having them work with the early adopters. Start with People first, then focus on process, tools, and technology. Project Management Processes Have a project management process in place whether it's Scrum and Agile, 6-Sigma, Lean, etc. and use it as a framework to drive results. Give everyone a clear transparency about, how do we get things done.   Check out Chris's new book that was released on Oct 31st with tons of new case studies and information! The Power of Company Culture 2nd Edition Remote Work   How to connect with Chris Chris Dyer | LinkedIn Website: Chris Dyer: Helping Good Companies Become Extraordinary     Show Notes: [1:10] Chris shares with us his background and how he got to where he is today. [3:22] Why Chris promotes a remote and hybrid work approach and how companies can utilize it more effectively.  [7:30] Tailoring strategies for clients. [12:30] Implementing changes for the long term.  [18:15] Scrum and Agile Management [20:58] Common mistakes that new business owners make when trying to do it all on their own instead of reaching out for help like they would get from Corporate Direct. [25:12] How to land keynote speeches and become a great motivational speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices