In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, continues the journey of going from idea to thought leader as he digs deeper into the final two levels of the Thought Leader Framework which are Leverage Knowledge and Noticeable Distinction. Leverage Knowledge Building Content in Layers: It is about creating content in such a way that you have layers of information around it and you can continue to teach over and over again at different levels depending on the audience and time. You can build frameworks and models to bring a level of awareness and distinction. Repurposed: Repurposing is about working on something from the beginning and creating it in such a way that it can have multiple uses. Your ideas and information then can be used for speeches, training programs, mentorship, coaching, authoring and facilitating. You just have to build it right from the start. Consistency: Consistency is the key. You have to create and present your content using different mediums in a consistent basis. If you do it randomly, your followers might not stick around. But if you create it periodically on a regular basis making sure that it is relevant, it will build a momentum and you will gain followers. Noticeable Distinction Clear: Understand your customer and build a clear distinction in their minds. Get in their shoes, hearts and minds to know what they are feeling and thinking. Understand the solutions that you are looking for and make sure that they are clear on the fact that you have what they are lacking in. Valuable: Your solution to the problem must be valuable enough so that people are willing to pay for it. If they don’t see it as valuable, they will not buy it. So, make sure that your market sees it as valuable. Recognizable: What you do and create must be recognizable. The marketplace must know that it is coming from you and they must have a certain association with your content and products. __________________________ ABOUT MELABRAHAM Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses. Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms. Meet Mel at http://melabraham.com/ ____________________

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, has a conversation with Mitch Matthews who is an entrepreneur, international keynote speaker, online marketer and creator of the DREAM. THINK. DO. podcast. Mitch shares interesting stories and experiences from his life, and talks about the possibilities when you dream, think and do. About Mitch Matthews Mitch started out from a dream of owning a bike shop at the ripe age of 12. He realized his passion of being an entrepreneur after he was hired to work in a bike shop in his town at 13. So, he set out on a course to find out as much as he could about building businesses. His journey as an entrepreneur has sent him through different trajectories and he has been able to build multiple successful businesses. He is one of those entrepreneurs who gets success but he also understands the importance of giving back as his primary focus is having an impact in the lives of people. He takes his entrepreneurial understanding as a responsibility to make a difference. He is really out there to create community, build society and to allow people to live their dreams. What Mitch Stands For Mitch stands for dreaming, thinking and doing. Mitch believes that one of the reasons that he was put on this planet is to be a great husband and a great dad. They are his biggest priorities. He also believes that people are put on this planet to do not one but a theme of things. Key Takeaways The 3 habits that contributed to most of Mitch’s success: Prayer Relationships Working hard and learning fast. Biggest Hurdles He talks about money issues and how he grew up thinking money was something that it wasn’t. It got messed up for a while but now, he has a better relationship with money and it flows a lot easier as a result. Looking into the Future Launching dreams on a global scale. He talks about investing in our kids early on so that they have the opportunities and experiences to find out their passions. The Resource The Bible The Happiness Advantage, Shawn Achor The 4-Hour Workweek, Timothy Ferriss Drive, Daniel H. Pink Love Is the Killer App, Tim Sanders The Doozy To know that he will make through it; despite the dry business at times. Interview Links MitchMatthews.com

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, continues the discussion about The Thought Leader Platform so that you can move from idea to thought leader as he explores the ways to get qualified leads and relevant content: Qualified Leads Here are the 3 primary ways to get to the people that need what you have, and are willing and able to buy it: Bought: You can run ads on several platforms like Facebook, LinkedIn, Google and display ads. To find yourself in front of the demographics that need what you have to offer, you can pay for ads or even pay to get on a stage. Borrowed: There are people out there who have the attention of the audience that you want to attract. You can create a triple win situation as you partner with them, and serve them and their audience. You get to borrow their market but remember that you have to give first to get an opportunity like this. Brought: You can organically bring in qualified leads by creating and sharing your free content out there. You can create podcasts, YouTube videos, Facebook posts and blog articles that are able to grab the attention of the audience and bring them home to your site so that they consume your information. Relevant Content There are 3 ways you can make your content relevant: Simple: When your content is complex, only a few will get it and they will classify it as irrelevant. So, your content needs to be simple. Understandable: People need to understand what you create in such a way that they can explain it to others. If it is not the case, they will back off of it. Actionable: Your audience needs to be able to go out there and complete the steps. They need to be able to actually follow your solution. So, it should be actionable. Your solution needs to solve the problem that they have and in the process, you should create aspirational change and elevate things to a higher level. __________________________ ABOUT MELABRAHAM Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses. Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms. Meet Mel at http://melabraham.com/

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Kate Erickson of Entrepreneur on Fire about her inspiring journey from the corporate jobs world to her leap into entrepreneurship. She shares with us about how she got there and about her method to engage the community with one-on-one conversations to make them feel encouraged and supported. About KateErickson Kate Erickson is a creator,engager and implementer over at EOFire, a 7-day a week podcast thatinterviews today’s most inspiring and successful entrepreneurs. Sheis also the host of Kate’s Take: The EOFire Audio Blog and authorof The Fire Path: A Beginner’s Guide to Growing Your OnlineBusiness. Kate is passionate about helping entrepreneurs createfreedom in their business and life through developing systems andprocesses that can help their business scale and grow. What Kate Stands For Kate believes that two wayconversation is the most important thing. People want to talk withan actual person and they feel great to receive that level ofattention. Her skills in communication and engagement is what sheuses to build and grow a community in a way that they feelgenuinely cared about. KeyTakeaways The 3 habits that contributed tomost of Kate’s success: Attention to detail. Being open and very transparent,always offering support to people not asking forthings. Just showing up everyday. InterviewLinks EOFire Kate’sTake: The EOFire Audio Blog Sally Hogshead’s, “How toFascinate” TheDoozy You have to trust your gut andpush through fear. No matter what happens, no matter how scary thatnext step is, it’s not going to be the end of the world. Also, itis good if it’s scary because that means it’s worth taking thatstep. So, push through that fear and don’t let it hold youback. __________________________ ABOUT MELABRAHAM Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses. Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to

In this episode, #1 BestsellingAuthor and Highly Acclaimed business & Entrepreneur Expert, MelAbraham, talks about how you can go from idea to thought leader andcreate the path of impact through positioning. In the infopreneurspace, you need some really distinct, unique and impactful contentto shift people's behaviors by changing their thinking. It isimportant because to be considered a thought leader, you have totake unique actions that impacts society, community andindividuals.If we don’t get it right, we arelost in the weeds and no one will see us. We also won’t have anyimpact and ultimately, there won’t be a future for us. But if weget it right, we are able to stand out. You are going to be knownfor what you know and your content will be perceived as high value.People will stand and take notice of you.So the key things you must followto move from idea to thought leader are:Get clear about what you know andthink.Get out there with yourideas.Get good at it as you need tosharpen your skills for the market.The Thought LeaderPlatformIt deals with different levels thatallows you to shift from idea to thought leader.Qualified Leads:Defining and then finding yourself qualified leads.Relevant Content:Create content that resonates for your audience and is able to havean impact.LeverageKnowledge: Thought leaders should be able to sell whatthey know. It is about using your knowledge to impact themasses.NoticeableDistinction: Letting the market know who you are bystanding out distinctly from the crowd. When your topic comes up,you also must come up out there.To entice and attract leads, youcan follow this model. Even though qualified leads is atthe base level, you can start out with creating relevantcontent and as a result of that, you get qualified leads. Thenyou can move up in this framework to leveraging knowledgeand creating a noticeable distinction.__________________________ABOUT MELABRAHAMMel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses.Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Anthony Trucks. Anthony shares his incredible journey about how he rose from adversity by trusting his hustle so that he could become what he is today. He makes us realize about how adversity is just a circumstance and how you can rise above it.About Anthony TrucksAnthony Trucks went from a foster care to the NFL to becoming an entrepreneur, coach, international speaker, author and consultant with numerous successful businesses. He teaches entrepreneurs what it means to trust your hustle and to get out of your own way to attain success in your business and your life and no one in the world does it quite like him.An incredible father of three children, he travels around the world to literally use football or use entrepreneurship and his story to help youth see possibility and a different way of living life. He gets it that all of this isn’t just about acquiring, accomplishing and achieving but it’s also about giving back.What Anthony Stands ForAnthony believes in doing things for somebody else. Others don’t have to give you the permission to do it. He says that, “If it is not you, who? If not now, when?” So, he takes the message that was given to him and pushes it out into the world in a space where there are others who need it.Key TakeawaysTrust your hustle.Don’t make mediocrity your goal.Statistics don’t matter. So, go after it even though your chances are low in percentage points.Do not look so much into your negatives or focus just on the bad things.Emotions are driven from actions whether they’re good or bad.Perspective precedes enlightenment.Looking into the FutureVirtual reality and 360 cameras will change the entire world.The Nightmare GiftAnthony talks about how he once ended up in a dark place in his life after dealing with unpleasant circumstances and how it forced him to start thinking about who he was, what his role was and how he shifted his mindset.ResourcesWrite everything down in spreadsheets.Streamline the content and use technology to do multiple things at once.Your cellphone and apps in it are your biggest tools.The Book: 7 Habits of Highly Effective PeopleInterview LinksAnthonyTrucks.omRenewUniversity.comThe DoozyTrust your hustle, pay attention and learn the lessons along the route.___________________

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create unity as you bring people together in a situation. In whatever you do, chaos is always around the corner and to deal with that we should create a unified front or a unified body while moving forward. If you don't get it right, you will have lone wolves and they don't go in the same direction. So, the entire focus is directionless and ultimately you end up with dysfunction.If we get it right, you will feel supported in the journey, you will have a group of people with targeted focus and ultimately you end up with a team that is committed to fight side by side for the commonality of the goal. Hence, what you need to know is acceptance is the baseline, it is also important to create alignment in values & intent and finally, there is agreement on the opinion and steps.The Unity FormulaAcceptance: At the base level, we need to build acceptance. The team needs to accept the vision, direction, decision and process.Alignment: Create alignment to take your team to a place where they trust you. There needs to be an atmosphere of articulation where they have the ability to communicate as you provide them with access and openness.Agreement: When the trust level is high, what ends up happening is that there will be agreement in opinions, strategies and tactics.These are the steps to move from acceptance to agreement:Understand and acknowledge the awareness of the levels of acceptance.Come together and articulate the values, vision, strategy and process.Allow a safe place for dissent where people can have a conversation that is meaningful and it gives them the ability to co-create.Listen, reflect and consider everyone in the process.In the end, we make a decision and ask everyone for agreement.After you follow these steps, you have created unity where everyone agrees because they had a voice and were a part of the co-creation.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at 

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about building alignment with our team, in our relationships and everything else so that we move in the right direction toward better results.If we are not aligned, people will have no direction and will get lost in the way. When you try to move forward, it results in little progress and there will be constant resistance in every step of the way. But if we are able to build alignment with our people and teams, there will be a clarity of direction and everyone will move in a united sequence. You will actually be able to make great leaps forward and you end up with results that flow.To put this together, access is required for people with whom you want to be in alignment with. There should also be an atmosphere of articulation that allows them to communicate openly. Finally, you should also create an ally relationship where there is trust between you and your parties.To tie up the 3 principles of access, articulation and allies together, the following comes into play:The Alignment NavigatorThe 3 keys to get alignment and better results:Access: The ability to walk in and have a dialogue.Articulate: To have an atmosphere of open communication.Ally: To create a connected feeling with the people that you communicate with.Rhythm: You need to create an environment that is based on rhythm. It means that when someone knocks on your door, they are not there because there’s a problem but they are there because they have that access and the ability to articulate.Trust: We need to build trust which comes from the rhythm that we create by allowing a good flow of communication. Trust is gained when people are not ridiculed, ostracized or criticized. We achieve it by being open, honest and tolerant.Supported: Ultimately, you have a group of people that feel supported. It doesn’t mean that everyone is in unanimous agreement but they feel heard and supported.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Justin Herald about his perspectives on business and life, how he started and the valuable lessons he learned along the way.About Justin HeraldJustin herald is an author, entrepreneur and motivational speaker. At the age of 25, he started his T-shirt business with only 50 dollars and his business transcended into the company Attitude Inc. His clothing brand took off with international licensing success with revenues over 20 million dollars a year.Justin is the author of eight international bestselling books and he mentors over a hundred business owners each year. As a motivational speaker, he speaks all over the country and internationally in front of 150K people a year. He is one of the most sought after speakers from Australia.In 2005, Justin was named The International Entrepreneur of the Year and recently, he was awarded the Future Leaders Award which recognizes him as one of the 50 most influential leaders of the next generation in Australia. He recently launched a brand called ReferUs which helps businesses to magnify their sales with the help of word of mouth referrals.What Justin Stands ForJustin likes to keep it real. He thinks that money doesn’t make you a success but it is a by-product of doing it all. When it comes to character traits: (1) Integrity and (2) Ethics are high on the list for him.Key TakeawaysNEXT: Walk away from things quicker.To grow, you will have to get out of your comfort zone.Business does not have to be difficult or complicated.Things and mindset change so give it another try.Don’t do it because it’s always been done that way.Looking into the futurePeople spend too much time looking into the future. 5 year, 10 year plans sound great but we should rather look at what we are doing now. Don’t let time master you and grab the opportunities that are here today.The Nightmare GiftThe breakup of his marriage. It led to a new, better spark.Interview LinksJustinHerald.comReferUs.comThe DoozyDon’t change a thing__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as we

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about the 4 stages of leadership progression and what it takes to shift and create movements while leading from behind as a thought leader. Without elevating yourself to the highest level of leadership, things get messy and don’t turn out the way you want them to. If you are not good at leadership, you will find yourself in a solitary pursuit and your pace of movement will not be inertia-full.However, when you understand the key principles of leadership, you are going to build momentum in which things move at an accelerating pace. You also end up with a bigger vision to look at things differently and people will march with you as champions and cheerleaders. So, what you need to know about it is that good leadership is empathy based, you come at it from a communication perspective and service is the fuel as it comes from a place of serving.The Leadership Progression ModelThere are 4 levels of leadership that create influence and change in people. All of them are phenomenal and as you move up this model, the level of influence increases.Tasker: They are the doers who do the heavy lifting part. They operate from to do lists and check off the tasks from it. Taskers are focused on completion of tasks.Manager: They focus on delegating the duty to the taskers and they are in fact driven by processes and systems. They manage those to get an outcome. The result that they look for is consistency.Leader: They are there to create a bigger vision for people to see and get behind as they are the role models. They focus on evolutionary change which allows things to move positively and grow.Thought Leader: They have elements of all the other levels of leadership and they focus on thinking. They are the thinkers who want to create a movement and people will rally for it. A thought leader creates revolutionary change by shifting the thought process and behavior.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTION

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, answers a question by Laurence Marie David. The question is about why people unconsciously sabotage themselves and how it can be transformed.If we don’t conquer this thing called self-sabotage, we find ourselves in a situation where we create strategies that break down, we relive the experience over and over again, and we also feel helpless. But if we are able to conquer it, our confidence builds, we have micro successes that needs to be celebrated and we get a bigger vision.In order to defeat self-sabotage, we need to:Have Behavior Baselines: Recognize those behaviors that contribute to self-sabotage.Get to Higher Ground: Move upstream to identify the trigger.Keep Your Eye on the Prize: Understand why we are in the game.The Sabotage EliminatorThere are 4 stages involved in removing self-sabotage from your life:Observe Behavior: Revisit and reflect those times when you felt self-sabotage and discern those behaviors. You need to become aware of it and recognize what it is. Find the pattern of such behavior and then list them out. It could be any habits or patterns that distract you—things like internet, food and drinks.Define Trigger: Find that moment in time that triggers the behavior or thought which redirects you from success to unproductivity. Identify the thought process or mindset and do it specifically so that you get an understanding of what is going on.Replace Behavior: Now, it is time to replace the behavior with something that is more appropriate, positive and productive. Do this by connecting the old triggers with a positive behavior. Journaling or writing down the commitment statements definitely help you stick to it.Get Champions: Find mentors, accountability partners and a community who are willing to help and support you. Give them your triggers, old and new behaviors that they can identify. Also, give them the permission to hold you accountable for your actions. Finally, tie the outcomes to a consequence or reward and you are on your way to eliminate self-sabotage.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shi

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with Jeff Moore on a number of topics related to entrepreneurship and business.About Jeff MooreJeff Moore is President of International Pacific Seafoods, a seafood importer, processor and global seafood sourcing specialist. For over 20 years, Jeff has established himself as a Trusted Advisor to Foodservice Distributors, Chain Restaurant Operators as well as various entrepreneurs and industry professionals from established enterprises in and outside the food industry.Jeff is also the Founder of an Entrepreneurial and Marketing Mastermind Group called Thursday Night Boardroom, with over 500 members in 24 countries around the globe and chapters popping up across the country.Jeff is a business optimization expert and has worked with scores of businesses in dozens of different industries helping them discover Hidden Pockets of Profit throughout their offering, marketing copy, customer relationships and supply chain joint ventures. Jeff has discovered, refined and evangelizes a system called ValYOU which has been successfully applied by some of the most successful brands and business leaders.Jeff is a proud husband and father of 4 children and resides in sunny Southern California.What Jeff Stands ForIn the eyes of close friends and customers, Jeff sees a person better than they are and he is the biggest cheerleader of his friends, family, customers and peers. He stands for:A better way,A better life, andA better explanation of where his friends are today.Key TakeawaysThe 3 habits that contributed to most of Jeff’s success:Intense Curiosity,Explaining via Parable, andWork Ethic.Biggest HurdlesBelieving in oneselfConscious eatingLooking Into the FutureTo have the greatest impact, we need to teach our youth the importance of personal engagement, competition, collaboration and hard work.The Nightmare GiftThe acquisition of Jeff’s company recently.Interview LinksAsanaEvernoteFollowUp.ccYet Another Mail MergeThe ResourceThe Power of Habit, Charles Duhigg

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can build a great reputation. It is something that takes years to build and moments to destroy. Your reputation is envisioned from the outside in and developed from the inside out. Without a good reputation, people won't buy from us, they won't trust us and will definitely break up with us in terms of business and financial transactions.But if you get it right, you get tons of return customers who tend to buy more. You also build goodwill that are the intangible values for any business. It also creates loyalty for a premium and the entire community will be willing to pay more to get a chance to work with you.So, when it comes to reputation building, what you need to know is:Perception is reality: Instead of what you think, it matters what those around you think. So, we need to manage their perception and then manage their reality.Shrink the gaps: The wider the gap between perception and reality, the bigger the problems you have. We want to shrink that gap.Control active voice: Control the conversations that happen around your business. Get ahead and make sure that you have twice as many positive messages in the marketplace than negative.Reputation NavigatorYour reputation is huge and it depends on three things:The things that you say,The things that you do, andThe things that are seen.There’s more:Trust is the result of doing what you say and saying what you do.Role model is the intersection between what you do and what is seen.Notoriety comes from the combination of what you say and what is seen.Also focus on “Who” we are building the reputation with. These are the stakeholders of your reputation:CommunitySuppliersOwners/InvestorsCustomersTeamWe also need to see “What” our reputation is built on. There are five broad categories for it:FinancialRelationsQualityGovernanceSocialManage your reputation on all these levels and you will be on the right path to build it in a great way.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many othe

What do you do when a situation comes up? Do you react or respond to your employees, teams and customers? There is a huge difference between reacting and responding, and it will determine the outcome in the end.Key Problems: If you get it wrong by reacting instead of responding, you are going to be in a volatile stage, you become a slave to others and the problem is actually escalated.Key Promises: If you get it right, you will find yourself living in a much calmer state, you will have created methodical solutions and the outcomes will definitely be better.To embrace it, you will need to follow these Key Principles:Stress Inoculation: It is about putting your body emotionally, spiritually and physically into a situation to see your response and process it so you are able to manage it better.Power of Anticipation: If you anticipate potential pitfalls and challenges, you can figure out ways to navigate through those and become better prepared.Establish Options Early: Develop multiple plans and options early on so that you have your alternatives in your arsenal when the real deal comes up.The Reaction Response ParadigmThis paradigm helps us to understand and compare the different outcomes that reacting vs responding modes produce.If you just react:Your goals will be short-sightedThere will be passive aggressive behaviorResponses will be emotionalThere will be no or very poor communicationThere will be overreactionA lot of assumptions will be there and people will directly jump into conclusionsOn the other hand, if you respond:Goals will be visionaryValues will drive the situationThe responses will come from a place of knowledgeCommunication will be highly connectedInstead of overreacting, you will focus on factsYour anticipation will help the response to be pre-thought outSo, if you don’t get it right and just react, it will lead to more issues. But if you do get it right by responding, it will lead to solutions.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, F

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham answers a common question that comes up when transitioning from employee to entrepreneur and that is when to quit your job. There isn't a single answer that works for all as it is different for each and every person.First, you have to understand that if you don’t get it right, you face key problems that are:You are living a dual life,You have no joy in earning, andThere is no or low cash flow.When you get it right, these key promises are fulfilled:You feel the flow,Your passion is monetized, andUltimately you have freedom and cash flow.So, for the transition we have to work from the principles of:Being committed vs reckless,Planning and testing, andSet your scale threshold.Now, we can move forward and understand how you can affect the transition from job to entrepreneur using the framework:The Entrepreneur Transition FormulaPreparationPassion: Find what you enjoy doing. It should be something that you would do even if you didn't get paid—something that you just love to lose your time in.Value: Figure out how you can provide value doing what you are passionate about so that you can gain in the value exchange economy that is out there.Interview: Go out and survey or ask your potential customers, clients and markets whether what you create is what they will buyEvaluationPlan: It is about planning your business. Plan the how, when, where, when and what about your products, market, costs and revenue.Micro launch: To reduce the risks, do a test launch on a small audience and see how your product or service performs.Assess: Get the information from the micro launch and evaluate it so that you can make adjustments before taking it to the market.ExecutionFinancial viability: It needs to make financial sense so work out the costs, investments and revenues.Team: Take careful steps to decide on the critical people that you need on your side.Scale threshold: This is the point where you can quit your job. The threshold is different for everyone, so factor in your current income, cost, lifestyle, family and other people that depend on you.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about the concept of leveraging and scaling a Thoughtpreneur business which is about sharing knowledge and ideas in the marketplace to have an impact and make money while doing it.The Practice SpectrumIt determines the level of involvement/process and access to intellectual property that you have. Your expert business might fall in one or more of these categories:1 to 1: You share your packaged thoughts on a singular basis as a coach or a trainer.1 to Many: You have a bit more process when you deliver 1 to many in the form of live events or webinars.1 to Few: You deliver in small groups and they have more access to the knowledge.Many to Many: Train people to do what you do; certify and license them to deliver your expertise.Scaling & Leveraging a PracticeModelsTime: A traditional model where we sell our limited hours for financial returns.Product: To get over time limitations, you take what you know and create a product out of it to package and sell.Hybrid: When you give a bit of your time as well as products, the model becomes hybrid.License: After systematizing your knowledge, teach it to someone and give them the license to use the package.ScaleScaling grows your revenue but it also increases the expenses. Here are the things that you can scale:Marketing: Putting in automated funnels of connection with the market will allow you to scale your marketing process.System: You can create a systematized framework which someone else can use and they can do the work that you are doing.Duplication: Create guides and online programs that duplicates the experience without the need to deliver them repeatedly.Licensing: Create a certification so that you can license your intellectual.LeverageLeveraging will help you to deliver better, faster and in more ways. The things that you can leverage are:Time: Instead of doing 1 on 1 switch to 1 to few or many.Products: Create jump start products that gets people in the process.Groups: This is when you deliver in groups that can be of different sizes.Licensing: After having a well-developed portfolio of intellectual property, license it.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he hel

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about how the wealthy think. To be successful, you not only look at what the wealthy do but also how they think. Then you can bring it to your life and create richness for yourself.So, the first thing that you have to do is define what wealth means to you and understand what the destination or success looks like for you. After you are clear on it, follow:The Prosperity Paradigm ProfileThis framework is for grasping what manifests in the thoughts of the wealthy.InternalCreator: They all believe that they are the creator of their life, success and the meaning of it. They trust that they themselves are the creator of their wealth.Committed: Another thing is that the wealthy are committed to building a life filled with richness—something that is more than money.Big Thinking: Successful people think big. They don't shrink down because of what society has led them to believe. They have the capability to think of the impossible as possible.ActivityPlay to Win: There's a difference between playing not to lose and playing to win. The latter is the way to emerge in the game of wealth.Self-promotion: When the wealthy search and find opportunities, they are not shy to go out and promote themselves. They step ahead to show the gifts that they have.Successful Circles: They hang out in successful circles of friends, acquaintances and colleagues. Their inner circle is filled with people that are at their level or above; so they can learn and elevate with the help of those people.FocusNet worth Focus: Simply put, net worth is what you own minus what you owe. They focus their thinking on their net-worth and have a maintained liquidity.Value vs Price: In this value exchange economy, instead of getting caught up on price, it is beneficial if you understand that transactions happen because people believe that they get more value in return for the payments. So, focus on creating value.Manage Self First: It is easy to become wealthy if you are disciplined. So, live at a level where you are not only creating today's joy but also allowing for tomorrow to grow.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have gene

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham summarizes the elements of habits and then shares the top 10 habits of successful entrepreneurs with the help of what is known as The Entrepreneurial Ten.Here are the top 10 habits of very successful entrepreneurs:Service: The ultra-successful entrepreneurs come from a place of service, and what they are trying to do is make an impact on the lives of people. So, you should schedule your activities not just for financial reasons but in order to have a positive effect on the society and the people around you.State: Along with the state of their mindset, they have their health, vibrancy and energetic state in the highest levels. So, it gives them the energy and resilience to manage and deal with high-stress obstacles in their journey.Self-aware: As they dedicate time to evaluate themselves, they are aware of their strengths and weaknesses. If there are gaps, they invest their time in self-development for a continuous personal growth.Strive: They are goal-oriented, and very clear on what they want, what success is for them and their process to get to where they want to be.Standards: Successful entrepreneurs have a set of standards and after they put it in place, they don’t compromise it. They follow it and raise the bar to a very high level.Strategic: Making flippant choices or having their decisions squandered is not something that the uber-successful entrepreneurs do. Their decisions and actions are strategic and it aims to push their mission and vision in the right path.Search: They constantly search for opportunities to grow and their desire to be better is continuous. You will find them looking for new and better ways to serve.Survey: They survey internally and externally to get feedback. So, they look at their business and customer continuously. The information helps them move up.Support: The most successful entrepreneurs always have mentors who help them avoid pitfalls with the help of real and related experiences of their own.Schedule: They schedule everything—from achievements to success—so that it is all in place and has been calendared. Everything is planned and assigned a date.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to start

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about goal setting and achievement. When it comes to goals, we set them easily but to make them actionable and achievable, you need to have a process in place that makes them come to life. Your goals have to be ASMART: Aligned with your vision/mission, Specific, Measurable, Actionable or Achievable, Results driven and Time bound.The Ladder of AchievementIf we don't create a process to accomplish goals, then there is a gap that keeps you away from success. This action plan is meant to get rid of that gap.Personal GrowthThe desire to grow is the natural state of humanity and without it we start to question our worth. We need to dream big with great aspirations that keep us from being mediocre. You should be committed to specific growth elements like building relationships and skills in your life.PerseveranceIt’s the stick-to-it-ness factor, so that even though things don't go according to plan, you still persevere and are ready to move through obstacles and challenges.Purpose: Only reaching financial outcomes should not be your purpose; have something that is meaningful and fulfilling.Passion: To keep your life in balance and have a holistic success, have that emotionally compelling "Why" to drive you towards your passion.Patience: You can't control everything, so you need the patience to move through the process and be flexible in the journey.PracticeIt's about your discipline in taking actions. There are three elements under it:Plan: Everything changes, so our plans need to be broken down into bite-sized chunks so that the long term vision can be reached.People: Success and achievement are not solitary pursuits. You need people, the driving force to take steps in the right direction.Positivity: Approach everything with a positive expectancy. If you develop the ladder of achievement, then positivity becomes easy as you know how to navigate past the obstacles.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that wil

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham deals with the business and relationship lessons learned after visiting a football locker room and by observing a sign there. The sign said, “Plan to win — Georgia Southern" and underneath it are 5 other little signs that said:Take Care of the FootballWin the Turnover and Takeaway Margin.Control the Running GameControl the Clock. Control the Game.Great Special ForcesWin the Kicking Game.The Eagles Don't Beat the EaglesEliminate Pre-snap and Post-play Penalties.FinishWin the 4th Quarter.There are a lot of lessons we can learn from sports, and relate it to business and relationships.Plan to Win—BusinessTake Care (Customer & Team): What do you do in business to make your customers and team feel cared about because they want to feel appreciated? Design a process to make them feel your gratitude Experiences (Customer & Team): Instead of just having a transactional relationship, make an experience to elevate your perceived value and create loyalty.Distinction (Be Unique): Find your strength and create your distinction so that it separates you from the mass and elevates your brand in the marketplace.Delivery (Superiority & Excellence): Deliver your unique experiences with superiority and excellence, and have a feedback process that allows you to change and shift as you need.Extra Mile (Customer, Team & Brand): To make customers and your team think that you went beyond the expected to serve them in a superior way.Plan to Win—RelationshipTake Care (Family First): Make your family the priority and make them feel cared about like they are number one.Experiences (Create & Cultivate): Create life experiences that you share with your family and friends so that in your later years when you look back it is enriching.Identity (Be yourself): All of us are unique and we need to allow that distinctness to come out in a positive way for our loved ones instead of comparing them to a social paradigm.Presence (Best & Good Intentions): Have the right intentions without desiring to hurt others that would affect your relationship negatively.Dependable (Your Word is Gold): The people in your lives should be able to look at you and believe that you are dependable, and you will go the extra mile to make things come to life.__________________________ABOUT MEL ABRAHAMMel is the foun

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about productivity and how you can maximize it. To drive up your effectiveness, you will have to follow certain rituals that maps out your day. One way to do it is with the help of a tool called The Productivity Ritualizer and it has 10 time zone rituals for your day.10 Time Zone RitualWith 5 times zones in the morning and 5 in the evening that can be a maximum of 90 minutes, it is framework for you to effectively invest your time.MorningCreative Time: This is the time for you to do your creative work. Now, your creativity can peak at different times—in the morning, or later on in the day. Spend the time creating, building and inventing.Exercise Time: Spend a little time for your exercise and it will help you to energize and bring vibrancy back in your body to wake it up. Make sure you are always doing it, even when you are traveling.Team Time: Now it's the time to look at your team and provide them everything they need from your end so that they can carry on with their work even when you are not around. Strategy Time: Revisit where you are heading towards. Take your 90 day plans, have strategies in place and make sure that they are working.MIF Time: Most Important First is when you do the tasks of the day by the order of their importance. It's not placing the difficult ones in front; it's doing something that ranks high in your priorities.EveningReview Time: This is when you check off your to-do lists, and review anything that comes from your team, clients or customers.Wins Time: No matter how small they are, acknowledge the things that have happened throughout the day and document the wins.Gratitude Time: Try to make gratitude your daily act and reflect on who or what you are grateful for. Acknowledge your team members and it can turn around their day.Plan Time: Plan for the next day with three W's: (1) What are the 3 things that you need to get done, (2) What's for the next day and (3) Who are the people you need to connect with.Unplug Time: Completely unplug from all the agendas, and have the time for you to just disconnect.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his c

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham continues the journey about success. This episode is about revealing some of the concepts of success using The Success Maximizer framework.The Success MaximizerReflect: Look at what has happened in the last 12 months—the good and the bad—and go back to relive it. Identify your wins and of those around you, and create a habit in your life to celebrate them as they take you to bigger victories down the road. Journal them down in ink and paper.Lessons: Understand the top 10 lessons that came out of the year, and make sure to take a holistic approach to success by looking into your health, business, relationships, work and wealth. Journal these down as well so you can recap the lessons anytime.Attitude: It is about the attitude you approach your year, day and moment with. Look at it and say how it was—optimistic, pessimistic, persistent, positive or negative. By reflecting on them on an ongoing basis, you can reconstruct it in all aspects of your life.Gratitude: In the last 12 months, identify the things and people that you are most grateful for and celebrate them. Reach out to the people and say how thankful you are and journal it down to shift your emotions towards positivity.Simplify: Find the three things that you can let go of to simplify the next year of your life. Shed the excess out of your life, so as a result, you get a little more relaxation and peace of mind.Process: The thing that is more important than setting goals is the process that you design to accomplish them. Commit to such processes consciously, set it into attainable chunks and segregate them into 90 day periods.Disconnect: This is the time where you reflect, rejuvenate and reconnect to bring the motion into your life. Disconnect by intentionally blocking out time on your calendar and spend it with your loved ones to give the gift of unplugging.Block: Schedule your process, your 90 days while keeping it real and making sure that it is not moved around. Block it out in your life for the next 12 months and you have the roadmap to continue your journey.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham shares a model dealing with the two forces and the four zones that drive your success. When it comes to assessing where you are in life in terms of business, health, finances and relationships you can make use of the two success drivers: 1)Action and 2)Focus and they give you an indication of where you stand. These two forces that drive your success helps you in knowing where you are currently and what you should do to push towards where you want to be in life.The two forces of success along with the four indication zones can be better understood with the help of the following quadrant model:The Success Zone EvaluatorOn one side of it is action, and on the other is focus. Depending on how you score on these two factors, you lie in one of the following four zones:Frozen Zone: With very little focus and action, the people that are here are doing nothing to vitalize their life and are spending the time that they have on things that don't contribute to any type of positive results. They have been squandering away the years on things that may erode their health, business, relationship and wealth.Scattered Zone: If you rank here, then you are full of energy but you lack the focus to invest the energy in a particular direction. Sporadic results are common in the scattered zone where there may be momentary successes but they are not sustainable. Instead of shifting gears regularly, you have to create systems in place to focus your energy and trigger yourself for productivity gains.Hope Zone: People who hope all day long instead of taking action is in this zone. They are hoping, they stare at things, and all they know is where they want to be and what they would like to have. Identifying the goals isn't enough because we need to have a process in place for you to take action so you find yourself in a better and successful position.Success Zone: When you have high focus and high action that is moving you towards the direction of triumph, you are in this zone. You are someone who has a conservative focus that moves you forward. High performers and achievers who know where they want to go and are pushing their actions to take them there are the folks in the success zone.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on th

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham answers a question about how to figure out what your gifts are and what you should be doing. So today, we deal with The Greatness Framework that helps you pin-point where your greatness actually lies and the things that you should be focusing your energy on to have the greatest impact and fulfillment.The Greatness FrameworkUnderstand what your talents and skills are. To really find your greatness, discover the level of uniqueness that you can take to the marketplace. You might have accumulated your talents or the things that you are good at from school, with education, by reading and researching, or from your life experiences and mistakes. The things that you are good at can be in areas like design, technology or just anything else. These are the skills that even other people know that you are good at and they come looking for you when they need that specific talent. This is what you are going to monetize in the future.Identify the opportunity where you can use your talents to serve, shift and make a difference. The intersection of your skill and the opportunity to impact positively is called your Niche, and it is imperative that you identify the niche that you can serve with excellence. So, marry and match your special abilities with the opportunities that might exist out there.Next, you should have the action and discipline which is the over-arching beam that brings together everything mentioned above. Today, those who have the ability to make a tremendous impact are lacking in success because they are missing this special ingredient. So, in order to bring success and cash flow into your game, you must have the discipline to work countless hours, and sweat blood and tears, and finally find the success that you are seeking for.Also, identify the intersection between your skills and the action which is Development—where you grow with what you already know by putting it into use. Similarly, the marriage between discipline and opportunity is Monetization—where you find the ability to have an impact and create a lucrative gig.Finally, the sole focal point that everything intersects in is where your greatness lies. It is the union of: Talents/Skills, Opportunities, and Action & Discipline.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bol

In this special episode released on Thanksgiving week, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about bringing gratitude into your life. Being thankful impacts more than just your personal life as it reflects in your business and society.The framework is about how to make the habit of being grateful a part of your life, business and everything.The Gratitude GridInternalNotice: We are able to notice the good and bad things in life, but it is a matter of what we pay our attention to. Without ignoring the bad, intentionally notice the good that comes in our path.Humility: It is imperative to be modest and respectful while putting away your ego. Your modesty attracts many towards you, and the respect you have for others will make you humble which in turn will help you become grateful towards the things in life.Commit: Really commit to showing gratitude, and stop perpetuating the negativity that might exist around your life. Instead of complaining, criticizing and judging, break that pattern and commit to it.ActivityJournal: Journal everyday at the same time to write about the five things that you are grateful for. Those things might repeat or change but you should truly feel, reflect and appreciate them.Compliment: Without having ulterior motives, introduce complimenting words as a part of your everyday vocabulary. Don't miss the opportunities where you can honestly compliment others—that you know or don't know—at least three times a day.Cause: Find the external thing that is driving you and go out there to give back. It should be something that is beyond your accomplishments, and do it so that the lives that you have touched are better because of you.PracticeTransform: Your negative associations and memories should be transformed into positives. When they are triggered, you have something warm and fond to remember. Transforming them might be complex but over time it is possible. Learn: Get to know about other people and things so that you can grow as a person, intellect and a force in the society. Learn something new every day.Sincerity: Be sincere while being grateful. Do not do it just as a checklist, but do it with authenticity. If you really mean it, you end up feeling much better.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Pro

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham tackles a question that gets asked all the time which is about what it takes to become wealthy from a money standpoint. First, we need to understand that the concept of wealth building is less about the money and more about the discipline that you have in the process.We also should take a look at how the wealthy deal with their money versus others. Most people spend their income on items that they want and they invest the remainder. The wealthy first invest and the remaining is what they use on their living. So, prioritize investments.Understand that wealth creation is not something that happens overnight. It takes a lot of work and discipline. Here is the 5 step framework to become wealthy:Wealth Creation FunnelComfort: At first, create a comfort fund of around 2000 dollars. It will be your cushion. Get it right and you'll have a little more relaxation but if you don't get it right, you will live in anxiety.Consumer Debt: Get rid of the drains that are sucking out your financials such as credit card payments, car loans etc. Do not spend tomorrow's dollars for today's benefits. Start paying down your debt. Use the Debt Breakthrough Calculator which allows you to prioritize your debts. You won't have to deal with high interest if you get it right.Peace of Mind Fund: Beyond the comfort fund, now you build a peace of mind fund which is 2 years of your expense. Prioritize it, and make it happen with the help of your discipline and integrity. If you don't get this fund right, you won't see a vision. If you do, then a lot of possibility opens.Property Debt: Next, handle your real estate debt and start paying it down. You will effectively be debt free in the process. There is no appreciation or increase in your property without it but if you get it right, it builds your equity over time.Freedom: Finally, continue to accumulate enough wealth so that your lifestyle can be maintained even after retirement. Your freedom fund is the cash flow machine that generates earnings from the wealth that you created. With freedom fund you've got life your way otherwise you're shackled to a job for the rest of your life.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about deciding at what point we delegate and the things to delegate.The CORES of BusinessTo grow, scale and build something that is meaningful we need to let go of control. Here's how you decide on the things and whether they are something that you delegate or hold on to:Critical: If it is critical to the operations of your business and drives profit, then be the one in control of it. Others will not be as effective as you. Even if it is something that you do not like or are not proficient in, you need to responsibly monitor it. Have a system in place that drives things and you are on the monitoring end.Original: Keep in control of those elements that is your differentiating point. Stay close to the key characteristics that set you apart in the marketplace. For example: Your image, culture and branding. These things are your market differentiators so keep tabs on it at a great level.Revenue: If it drives your revenue, stay on top of it. Without cash, your business cannot survive. So, be the one who is closely monitoring the things like client relationships and sales that bring in the revenues of your business.Expansive: Spearhead those strategies that keep your business going. Command the strategic elements that allow your business to grow and expand. You can have other people for implementation and execution but the expansive piece is yours.Strategic: As a visionary and the strategic thinker of the business, be the one to decide on the techniques that fits. You do not need to be the implementer but be that visionary who oversees where your business is heading. Always have your finger on the pulse.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTIONThe Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building stra

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham looks at how we can motivate people.PROUDPositive Impact: Having a positive impactnot just on the team member but on those that are around them so that they are magnetized and attracted.Recognition: People want to be appreciated and recognized. When you care personally about them, they produce at great levels.Outside: As much as they want a paycheck, people want to know that what they are doing is affecting others in a positive way.Unifying: Ask yourself what you unifying cry is which can attract people in an inspirational way to mutually drive the mission and purpose that is there.Developing: To inspire people, they need to know that they are developing. You need to give them a place to feel safe, grow and develop their skills.The Pride CycleAnticipation: A nervous anticipation is there when there is something new coming about.Energy: Anticipation brings with it an electrified energy of excitement which brings you in the job.Commitment: The next thing that you do is commit that energy to the process as you move forward.Action: Once we make the commitment, we can make it happen intentionally to get the action behind it. Once the action is put in play, you will see a lot of things.Results: Now you get the results and they may or may not be what you are looking for. But know that your choices in business aren’t terminal.Reflect: We then need to reflect on what happened—whether it is something that we wanted or not. If it is what we wanted we can expand and escalate it. If not we need to make some changes.Recognition: We need to recognize what happened. Even if it a result that wasn’t our goal, we need to recognize the team members for their successes. Look for things that went right.Adjust: Finally, we need to adjust it and tune it; and the cycle continues.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham digs into the 9 elements of a conversation which is about how we can have a meaningful discussion. This episode is the second part of a two part series on communication. This one covers The Resolution Roadmap and it helps us understand how we can have a difficult conversation with others.The Resolution RoadmapIt is about learning, clarifying and understanding the opening, conversation and completion of a dialogue.OpeningIssue: At first, you need to learn what the issue is. Share or discover the challenges by asking or telling explicitly.Example: Seek to clarify by giving a specific situation or example. Instead of being generic, you will have to specifically mention the challenges and the issues.Concern: Share your concern without accusing the other party. Make sure that they understand what the concerns are.ConversationImportance: They should understand why it is important for us to have a good resolution. Create a dialogue where you connect and explain what the importance is.Personal: Clarify the personal side of it without them feeling attacked. Allow them to own the issue and you should also own what you brought to the situation. Take the responsibility of your contributions and you will have the ability to shift it.Listen: Give them the opportunity to voice their understandings and concerns. You need to listen, see where it goes without interrupting and don't get caught in the details.CompletionCuriosity: After hearing their positions and concerns, you have the opportunity to tell them where they are not right. But instead of keeping score or attacking them with words, you can use language patterns which tells them that you are curious and you want to understand the situation better.Resolution: In some cases, we might need to dictate a resolution; but to create something that is embraced by people, we need to jointly come up with a solution. This is how you find a meaningful resolution.Agreement: After creating a resolution, come to an agreement so that you can move forward. At the end, the needs of all the people invested in the conversation should be met.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build th

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about communication. Your ability to communicate serves you across all aspects of your life. This first part of a two part series will show you how you can prepare for a difficult conversation.3 Stages of Conversation PlannerThe three stages are: before, during and after a conversation. Each stage has three elements to it.BeforeClarity: First, have clarity about the issues and challenges. Whoever it may be that you are communicating to, you need to become clear on the real issues and remove any judgment or bias before you know the facts.Objective: You need a direction or a defined outcome of a conversation. Have an objective so you are not swayed away from your ultimate goal.Environment: Choose the best environment to have a dialogue that is meaningful and you can take it towards an objective where everyone wins.DuringOpenness: The spirit of openness is required in a conversation. For others to be open, we have to be open. Therefore, have that intent to create transparency while communicating.Safe: The participants need to actually feel safe—emotionally, spiritually and energetically. You have to ensure safety to have a frank conversation.Empathy: Step in their shoes, enter their world and maintain a position where you see what they see. When you understand where they are coming from, you can really shift the dynamics and get the desired results.AfterFollow up: Come up with the next steps to further the discussions. You need to be definitive on that follow up to make sure it happens.Consistency: If you are seen treating people inconsistently, it will create an environment of distrust. Be consistent with everyone and people will feel safe and open up to you.Relationship: This concept is all about furthering and nurturing a relationship that you are trying to create with others so they can move on to the next planned phase.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about the life's blood or the oxygen that keeps a business alive and that is cash flow. This is about how you get cash into your business.Path to Cash BlueprintIt deals with three elements: Marketing, Sales and Path. There are three aspects of each of these: Purpose, Process and Payoff. The blueprint is all about how you can manage the upstream to generate traffic and create engagement effectively in order to make sure that you have buyer-ready prospects. You want to convert that into the sales process which builds ecstatic customers with whom you create a transformative relationship. Give them a strategic journey along the path and your cash isn't going to be a problem.The Path to Cash Blueprint in detail:MarketingPurpose: The idea behind marketing is literally to create traffic. It is about attracting and enrolling people in the process so that you can create a flow.Process: The process of marketing is to get engagement, not sales. It is to attract and engage the market so that they understand that we are serving their needs with a unique solution.Payoff: The result is that the traffic turns into prospects. They are qualified buyers who are ready to buy.SalesPurpose: Sales is about converting. In today's world, we need to be distinct so that we stand out, command higher prices and maintain attention.Process: Building trust through guarantees and warranties so instead of just having satisfied customers we have ecstatic customers.Payoff: It is to transform the relationship with your customers in a meaningful way because you have created value for them and in the process you generate sales.PathPurpose: Create a strategic relationship so that you can design a journey that is meaningful and it is capable of amplifying the relationship to a higher level.Process: It is to expand what you offer. Two primary ways to do this is by providing ancillary services, and by bundling to increase the perceived value in the marketplace.Payoff: When you do this effectively, the payoff is cash. It fuels your growth, expansion and accretion.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies h

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham shares what it means to be a leader, and the differences between effective and ineffective leadership. The job of a leader is not to manage, it's to lead and develop more leaders and in doing so, productivity and results become the by-product.The Funnel of LeadershipAccording to this framework, the roles of a leader are as follows:Enroll: To enroll qualified candidates into a vision, mission and purpose.Engage: To get them to a point where they are truly engaged with what they do.Empower: To empower them at a level where they feel they have meaning, importance and appreciation for the things they do.Educate: To lead the people by educating them which allow them to grow their skills.Elevate: To elevate them to a higher level in terms of value, meaning and purpose.Effective vs. Ineffective LeadershipThis funnel of leadership can be divided into two sides—effective and ineffective. The stuff on the ineffective side is coming out of the industrial age and the effective side belongs to the connection age.We can see how they work out in each roles of a leader:Enroll: If you fail at the fundamental level of enrolling people, you end up with no one. But if you get it right, you get qualified candidates.Engage: Ineffective in engaging folks mean inconsistent results. But if they are engaged, they are going to have a consistent work ethic and attitude.Empower: Getting this piece wrong will make people just checklist or task-driven. But getting it right means they are going to come up with ideas and be more innovative.Educate: If we don't educate and facilitate growth, people are going to stagnate. But if you teach them skills, they will grow.Elevate: If they don't believe they're elevating, they won't feel appreciated and will leave when there is a better alternative. Elevating them sees to it that they play a higher role.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradi

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham addresses a frequent question that is, “How do we know which is the right opportunity to go after?” When multiple opportunities come your way, you cannot serve each and every one of them. While filtering them, we need to make sure that we don't lack focus and resources to make the greatest impact.For that, we need to think about three key principles:Follow Core Strengths: To operate in the most effective and efficient way.Follow Profitability: Follow the opportunity that makes profit.Bet on Probability: Bet on the opportunities with greatest probabilities.Once you understand these three elements, we have the foundation to say which opportunities and ideas deserve further attention. During the initial analysis we create a quadrant model with our core strengths in the vertical axis and profitability in the horizontal axis. We rate and place opportunities (0 – 10) on one of the four quadrants based on our core strengths and the profitability.The four categories so formed are:Pebbles: It lies within our core strengths but it has very little profitability.Boulders: They may be high in profitability but we have low core strength in them. There's money in it but the challenge is that we're not good at it.Sand: We avoid it because in this one our core strength is low along with its profitability.Diamonds: This is the one we want to go after because it lies in the high core strength, high profitability quadrant. They are quite sustainable.We place each and every opportunity on this graph. We chase the diamonds first and leave behind the sand. Once we're done dealing with diamonds, we look at:Pebbles: We need to enhance them so their perceived value goes up. Try packaging or bundling things differently. Once you enhance the value, their profitability goes up and it slides into the diamond quadrant.Boulders: To capture the high profits that they offer, we need to build our core strengths. To do so, we can educate and train ourselves or we can get into associations and joint ventures. Then it moves into the diamond quadrant.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTIONThe Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is on

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham shares the importance of self-leadership and how it relates to entrepreneurship and your success. Before we start with personal development, we need to start with our "self" first. We have to be aware of the things that we are doing.Funnel of Self LeadershipThe funnel of self leadership allows you to shift your life and the things that you are doing. You create a path that moves you from being accidental to intentional.There are 6 stages:Awareness: Everything begins with awareness. We cannot shift things if we are not aware. So, the first stage is being self-aware about what you know, don't know and where you want to go. When we consciously work on self-awareness, we not only become aware of our surroundings but we also start focusing on building our ability.Ability: When you become aware, you now have the ability to start building core skills, knowledge and tactics to elevate the things that you are doing. You have to look for gaps in skillsets and strengths to nurture, cultivate and develop those skills.Application: Next, we have to start taking action and actually make things happen. The action is not taken to get end results directly. It is to get feedback which allows us to take better steps until the final result is achieved. So, without allowing procrastination disguised as perfection to stop us, we need to take action.Accountability: You need to take responsibility for all the actions and outcomes. There is no benefit in pointing figures at others. By taking accountability, you will learn and grow.Acceptance: You must accept the fact that nothing will go as planned. All the great plans and strategies we create never work out in their original form. So, allow yourself to be flexible in the process. Never wallow in pity. Instead accept the facts, make changes based on the information and keep taking action.Assertiveness: The final stage where no matter the obstacles, you need to stay true and committed to your purpose and mission. Never give up and find ways to move around. Take concerted actions and execute until you figure out the core functions of the business.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTIONThe Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers tha

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham goes in-depth about Business Systems. He talks about the characteristics of a good business system and the keys for its success. A good business system leverages your time so you can focus only on the core elements.The Anatomy of a Good Business SystemsCustomer Focused: Everything we do needs to be focused on customer experience. The system is no good if it creates friction. So we need to create a system that transcends customer experience.Best Practices: We should make it world class while avoiding the perfectionist syndrome which gets nothing done. Get the best practices that exist. Be flexible to improve on it regularly and build a system that grows with time.Single Outcome: The system should be focused on a single outcome because then we can measure it. Make sure it typically has a specific outcome focused on it.Single Ownership: It should have singular ownership where one person is responsible. At the beginning, it will be you. But as you grow, transfer the responsibility.Simple: A simple business system is the one that gets followed. It will not be respected if it is complex. So make it a simple system that works.Documented: It should be documented so that the person responsible for it can be replaced. It might take time to document it but it's worth the avoidable future aggravations.Measured and Rewarded: It should be measurable so we can manage the process, inputs and outputs. If the value creation goes up, the team should be rewarded,The Key Systems for SuccessAttraction System: A marketing system to attract the right people. It should be constantly connected so clients are brought in regularly.Conversion System: After attracting people, how do we shift them from interested to buyer? Have a way to convert them.Delivery: After something is bought it needs to be delivered. Have a fulfilment house that can ship the goods and deliver the services.Connecting: Have a people system to connect with your vendors and teams. Your success is a team pursuit. So, have one in place to nurture, coach, support, evaluate and bring in people.Tracking System: It is meant to track your productivity, profits, cash flow and other elements. It deals with data and accounting which is the life's blood for your business.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s So

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about habits, how they are created and how we can change our habits.Habit LoopIn his book, The Power of Habit, Charles Duhigg talks about the concept of a habit loop. There are three factors in it:Cue: It is the initiator or driver of the habit. It is something that triggers a pattern for you without a lot of conscious thought.Routine: After the cue is triggered, what follows next is your habit or routine. It is the things that you repeatedly or automatically do when the hook is hooked.Reward: The benefit that we get when we run a pattern is called reward. It can be positive or negative.There is a critical point where we can shift things. It could be a slight or a lengthy moment. So, a fourth component can be added to the habit loop and it is:Reflect: The moment where we have the opportunity to reflect and ask ourselves whether the habits serves us. If it doesn't serve us, we can replace it with something that does.The Anatomy of Changing a HabitWe can change and shift our habit in the moment of reflection. Here's how:Define the Cue: Realize or define the hook and where it comes from. Cues can come from different places like time, location and people. Be consciously aware about such triggers, and you can shift and redefine it.Define the Reward: It is the "Why" that pulls us like a magnet. Find the strong purpose that draws you towards the dream. Define the reward that is attached with the habit that pulls you through.Expectation Association: It is the path or the norms that is expected by the society. Many times it is the path of mediocrity. Be aware of the expectation that you associate with; so we can shift above and beyond it.Belief Community: It is the community or the people that you surround yourself with. In order to shift your expectations, you have to surround yourself with like-minded people that understand your values and will help pull through.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham continues answering a question sent in by Marie from St. Lucia. Shifting focus from the outline of general business plans, he talks about the specific elements necessary for online businesses.Here are the 7 elements to consider in the planning process of online businesses:Content Creation: We need to create content or products on a regular basis to get to our consumers. Develop a content creation strategy that can be used to put products online on a regular basis.Traffic Cultivation: You can set up the best website or online system but it doesn't mean anything without traffic. People must view it, and interact with it. So, how are you going to bring in people?Conversion Optimization: Even before running traffic through it, we need to optimize the conversions first. Put a strategy in place to get your conversions as high as possible and then run the throughput.After Sale Magnification: After selling, you need to build a relationship with customers to get more sales and revenues. It is about how you can integrate more products or offerings in the sales process.Technology Utilization: Plan to use technology that supports and leverages your time. Automate the process and track it so you know exactly what your customers are choosing. Let technology map it out for you.Growth Integration: Build a growth integration strategy to give customers something complementary to what they have already done. Use technology to deliver something that is a few degrees off.Customer Elevation: A mutual relationship based on trust should be maintained with customers. So, elevate them to a higher position than where they started to maximize the lifetime value of consumers.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________THE ENTREPRENEUR'S SOLUTIONThe Entrepreneur's Solution is a

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals about the outline of business plans. The process of getting a business plan in place is the most important, not the ultimate document. Depending on the industry or business, you can always tweak it.What's in a Typical Business PlanExecutive: Executive summary is a high level summary and its idea is to arouse interest. It is your pitch to frame the problem, solution, market, competition, team, financials and milestones.Company: It is about what you are and the things you do. Share an emotionally compelling and aspirational vision to drive movement. Talk about the nuts and bolts of the business along with its structure, elements, backstory and history.Offering: This section is about what you do, and the details of products or services that you will offer. Describe who the product will serve and their uniqueness. Share proof of concepts, the benefits that customers will get and what its perceived value is.Market: Who are our customers and their geographic, demographic, psychographic? Define the type of market and the current changes. After choosing a realistic target market, figure out the delivery mechanism and the competition.Strategy: It is the key step-by-step tactics that we use. It is about positioning, timelines, milestones and expectations. Plan how you will create connections with the marketplace and build loyalty with the customers.Team: Team is about who the key players are. Figure out the management team, executives and other key members. Their backgrounds, experiences and successes should be shared.Money: List the financial standpoints as forecasted cash flow. It should have all the details related to our cash-in and cash-out. A sensitivity analysis is also required to figure out what should be done when things don’t go according to plan. __________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals  in-depth about what is needed to build a profitable business model. There are different elements of it and the things that need to be considered. He talks about one that is used to come up with an optimal business model.

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals in-depth about one of the most critical elements of business which is your business model. He talks about what business models are and their ingredients, where you might be in the business model ladder, the importance of having the right model and the indicators to tell if you are in the wrong place. Business successes and failures are directly related to business models.Business Model LadderBased upon where you are in this framework, it gives you an idea of what you need to focus on.No Model: Most starting entrepreneurs do not have any business model. Value is also not created. It simply is an idea and there is no cash flow. A decision is required to begin the transition and start making money.A Model: You have elevated the idea to a hobby. Now you know how to get your products out there to serve consumers. We need to define the things in our business model to cross the money line.Workable Model: You have to put in a lot of work and cash comes in. We need to refine it to get rid of the things that aren't working and elevate the things that work.Viable Model: Things are flowing and we need to start to scale. We have to elaborate the key value drivers to the customers, team and ourselves.Optimal Business Model: We are at a stage where we know who, why, what and how we're serving. We are creating value that is high in our consumers' eyes.Your Position on the Business Model LadderTo know where you are on the ladder, look at the following symptoms or indicators:No Model: You have negative cash flow, no systems in place and you are not making efforts.A Model: The cash flow is sporadic, the system is dysfunctional and you need to put frenetic effort.Workable Model: Regular cash flow but with inefficient systems which require a lot of effort.Viable Model: A flowing cash flow with effective systems in place and you can delegate it.Optimal Model: There are high cash flows, efficient systems and leveraged efforts.Business Model FailuresBusiness model failures come from one of these four things:Extraneous: When what you're providing is not valued by customers.Erroneous: It's when we're in the wrong business for where we're going.External: Environmental changes can cause your business to fail.Execution: Bad or sporadic execution is a reason behind business model failure. __________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals in-depth about hiring and building a team, and their talents. The different things to consider in attracting talent, building a team and developing it are talked about. When it comes to scaling a business, an entrepreneur cannot do it alone. A skilled group is required to provide assistance to leverage a business.These are the things that we need to look for when building a team:Skills: Skillset is the minimum price of entry. It enables them to get the work done. It tells whether or not people have the proficiency to tackle the daily work and challenges. So, do they have the skillset?Values: It impacts the integrity and ethics of a business. There should be an alignment of values and it will allow you to keep the team members with the necessary skillset. If you have people with different values, it will destroy a business. So, figure out your as well as the individual values of team members and understand it well.If the correct skills are present along with the alignment of values then the next thing to do is hire someone. After hiring, the entrepreneur has the responsibility to continue developing the members and self-actualizing that growth.For it to happen, there are three things that we must look at:Core Functions: Understand the core functions of your business and communicate it well. Find the core function that each individual team member will be serving and make sure to communicate it as well.Critical Outcomes: State what success will look like for your business and for the team members. Ask the question not only to yourself but to your team as well. For everyone, the picture of success should be the same.Coaching: The people that are working with us need to grow. To develop them, it will take coaching, guiding and mentoring. As their leader, you have the responsibility to grow their skillset and make them feel more fulfilled.As your team members grow, they become more valuable. Their fulfillment will make them want to cheerlead and support you. The outcomes will certainly grow. There will be higher results and in that process everyone wins.__________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s So

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals talk in-depth about the concept of mentorship, what to look for in a mentor, their types and whether all of them are equal. There are no self-made men or women. There are people around them that helped and believed in them. All success is a team work. With mentorship, you allow someone who has already experienced the journey and understood the perspective to shrink your learning curve and avoid the mistakes they made.What to look for in mentors?Vision: Do they understand your vision, your passion for it and its importance to you? They should be willing to travel the journey while providing the support when you are lost or confused.Values and Ideals: Mentors should have the same values as you and focus on the same things. So when your values are getting fulfilled they are getting rewarded as well. They fight for it with great passion, energy and commitment because at the same time, their values are self-actualized.Accessible: They should be accessible not only physically but also emotionally, intellectually and spiritually. They should be open to you while being compassionate. They shouldn't tell you what you want to hear but actually show you the truth and your faults.Accountable: The mentors should hold you in higher standards to prevent your values, ethics, dreams and desires from being compromised. They should encourage you and make you accountable instead of narrowing down dreams. Full Spectrum MentoringThere are four different types of people you can have in your life. It is recommended to have at least one person in each category.Coach: They have little specific knowledge of your industry and about you personally. But they are insightful and exploratory. They give you the exercises and frameworks to work on.Mentor: This is someone who has great knowledge about your industry but little personal knowledge of you. They are able to give us specific business advice as they have already run the miles that we are currently on.Allies: They don't have any experience in the business but they have known you for a while. They know what drives and frustrates you. They have the ability to give an insightful perspective about you.Confidant: They not only know you personally but they have tremendous knowledge about your business and industry. They know you really well and

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals the considerations for getting your business name.Today I answer a frequent question—"Is the name of your business really that important?"The short answer is YES. Your name is the first piece of branding that you are going to do. It is your first message to the world.Here' are the 5 things that come about from your name:Precept: It creates a legal identity and introduces the company to the marketplace.Position: The business name can portray your position in an industry or marketplace. It creates a visual impression.Personality: Your name can signify the kind of personality traits or reputation the business portrays.Product: Your name can also be something that you offer as a product. Be careful and think broader to have a name that will not limit you down the road.Preferences: The name can be driven from the market that you are specifically focusing on. It can be influenced by the past or who you are planning on serving.If you engineer it carefully, the name you come up with will deal with all five of these. Think about your identity, position, personality, offering and preferences before throwing a name out there.The 4 steps to go through to build on your name:Priming: Prepare by collecting data and resources. Set the criteria of what you want your name to denote.Propagate: Get the list together and brainstorm. Take everything you have come up with and find a common theme.Process: Reduce the list according to the criteria. Grade, filter and prioritize it.Protect: Search and see whether you have created a name that is similar to someone else's trademark. Also look for its availability on the web.Do's and don'ts for business namesWhat shouldn't you do?Choose an irrelevant business name.Geographically limit yourself.Limit your product or service.Have confusing long names.Borrow from other similar brands.What should you do?Make sure that the name is relatable to you

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals the 8 traits of successful businesses.These traits increase the chances of growth and success immensely.The 8 traits of Successful BusinessesStrategic Plan: You must have a formalized plan to build a business, access and connect with your market. When you have thought about its strategic execution, you have already developed ways to find alternatives and take on challenges. Analyze and exercise based on this strategic plan.Market-driven refinements to increase value of your existing products and services: Have a mechanism to listen to your market and know what they are telling you. Continually adjust things to increase the value exchange with customers ultimately raising the price and profits.Committed vs. interested: Be committed to the outcomes and do everything that is necessary to make them a reality. Put the time and effort required to move forward. Challenges will come and in order to get through it, we need to be committed.Clarity of Market and identity: Have clarity on your ideal and specific customer. You can't just sell to everyone. Also, have clarity on what your business is about. Resources will be used properly when you know what you stand for.Constantly looking at the scoreboard: Measure the prime indicators of your business continuously. Analyze it and see whether it is taking you towards the right direction or not. It allows you to make proactive strategic decisions and shift courses as required.Mentors in Place: When people surround themselves with others who are able to elevate them while avoiding the potholes, they're going in the right directors. Mentors and business coaches are those that can accelerate your success and you can lean on them for support.Aligned team and don't control everything: Strategy is important but it's secondary to culture. Develop a culture that aligns teams with proper values. Grant teams their freedom to learn from mistakes and build on it. Give them the openness to come to you with solutions.Rise above the daily details: Entrepreneurs should be able to look ahead and have the bigger vision for their business. They should get down to the details to make the vision come true; continually looking out for the next action to make everything better, efficient and convenient.___________________________

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals the 8 signs that your business may be in trouble."What are the things that I look for that might give me an indication that a business is in trouble?"There are 8 things to look forNo Growth or Margin Squeeze: A business is in trouble if it doesn't show trends in growth. The increase should not only be in revenue but also in profit. If it is lacking, the business can be considered to have a problem. We need to go back and evaluate what is causing it.Low Productivity: In business productivity is key either form an equipment, people or attitude perspective. We have to see how people treat customers, team members and each other. Challenges in having the right attitude means that we need to separate the people and understand the cause or dynamics at play.Loss of Market or Concentration: Profits will decline when there is erosion in market share and that is not a healthy sign. We need to look at the cause behind our customers leaving us. Another side of it is when concentrations occur. That is when a single customer or employee provides the maximum business.Unpaid Taxes: When businesses start to fail they stop paying their taxes. The taxing authorities will always be there to take their share in your business. The government will come after those taxes any way. So, it is better that you pay the bills.Eroding Capital: The business can't be considered self-sustaining when assets continually shrink. It shows that the operations of the business are costing more than what is generated. Re-evaluate to keep everything at bay.Pricing Pressures: With competition there is bound to be pricing pressures. It is necessary to make us distinct from the competition by keeping ourselves state of the art and having a leading edge. Only then will we be able to have the desired margins.No Strategic Plan: A business should have a strategic plan. Think through the risks and benefits from all possible perspectives so that everything is analyzed strategically. Plan for the future and take actions.No Formal Measurement System: A challenge with businesses is measuring their performance regularly. It should be done to make adjustments for maintaining growth. Without formal measurement systems in place, a business cannot be steered towards the right direction.___________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.

In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham gives you a framework to make sure you know exactly what your customers want so they buy from you.This process is about taking and testing our products.For a product or service to be a commercial success, the market should believe in and buy the product. An entrepreneur might think that it is life changing and unique but the market might not have the same thoughts. Hence, before investing and going all in, we must give some serious effort to test our idea and listen to the market. Then depending upon the collected information, we go back and redesign things.Six Steps to Testing the Market1.     Create a Sample: Put your idea out there in a small way to get feedback from the market. The information should be used to make better choices and decisions.2.     Show it: Once the sample is ready, show it to some of the customers. Let them experience it so that they will give you valuable feedback.3.     What's the Pricing: Learn how much customers are willing to pay for it. Don't just work from a place of cost. Know how much the market values it and make necessary adjustments to the pricing strategy.4.     Ask Questions: Ask the market everything about what they like, don't like and even what they are thinking. Ask questions about expanding and follow-up products.5.     Look

In this episode, #1 Bestselling Author, Mel Abraham continues the journey and drill further into defining our customers. After we have an idea of who the CORE market is, we need to figure out the identity and persona of the specific customer we are trying to serve.Concept of and Defining the Customer ProfileAn intimate relationship with customers will help us gain their loyalty. It will make them come back for our products with great support. They will also refer us to others. For this, we will have to:Listen to customers: Focus on what they say and do. Learn what they are saying to others in different places. Follow their actions on places like social media. What we are trying to understand is their needs and frustrations. Participate in the conversation to get the insights to their actions.Discover what they are looking for: Examine the features that they want. Identify the changes that they are looking for by going out there, creating a dialogue and mixing with them. Know what is liked and disliked about your products and services. The common gripes will help you to fix and tweak the things you provide.Find what customers are seeing and hearing: It is beneficial to know about the information that reaches the ears and eyes of your customers from different media sources. Know everything that is being said about your products and stay a step ahead. Create products that will allow you to direct the communication.Learn what is frustrating your customers: Gather information about the obstacles that are aggravating them. Do not speculate at all. Without pretending to know what customers want, learn their real aspirations and dreams. Elevate a step higher to fulfill their aspiration and give them something greater.Understand what customers are thinking and feeling: People buy from us because they want to feel something. They are looking to get a benefit from the product. When you recognize them deeply, you will understand their pain and gain. You will be able to speak to them at a level that will create intimacy.So, ultimately take the core market and define the ideal customer persona with great precision. Ask questions and get involved to understand what they are hearing and seeing, thinking and feeling. Put that all together and change the dynamics of your relationship with customers.   ___________________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic

In this episode, #1 Bestselling Author, Mel Abraham digs further into understanding who the target market and customer is. Understanding it is vital because customers are the key to success. You have nothing if there aren't any customers that are willing to buy the things you sell.So, we need to develop a commercially viable product that is able to create a difference in people's lives. Those people aren't just your customers but everyone who is associated with your business.Concept of Market SelectionFor market selection, understand the six elements that we need to consider. It will help us to recognize our CORE market. CORE market is where you can have a Connection, Originality, Results and Excellence in.1.   Identity: We need to identify the people that we are trying to serve. Find their demographics like age, gender as well as their geography like where they live. It will take some direct research methods like interviews for getting this information.2.   Clarity: We need to solve three kinds of problems: (1) known and spoken, (2) known and unspoken, and (3) unknown and unspoken. Find the exact problem that you are willing to solve. Then come up with a viable solution that is elegant and distinct so that people are willing to pay for it.3.   Location: Don't just find out where the customers are physically located but also figure out where they are looking for solutions. Know where the marketplace looks for the answer to the problems you defined. Once it is located, you will know where you need to be.4.   Define the Solution: Describe the solution in terms that your market understands. Clearly state how will you be solving their problems in a unique or distinct way.5.   Objections: Find the major objection the market might have. The target customers might not know about you, your products and whether it works or not. Do the things necessary to overcome these objections. You can use social proof, testimonial