Brendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts.We talk about:The key elements to effectively market your company at an early stageCommon mistakes in pitch decksHow to stand out in a large VC eventAnd a lot more! EnjoyTo make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This is the episode to listen to if you want to get better at utilizing video for marketing and/or sales. My guest today, Alex Guest (say that 3 times fast), is the Founder and CEO of rfrd.io. He drops some serious knowledge on:How to Capture Attention with VideoHow to use Video Effectively in B2B Marketing and SalesThe share of searches is shifting from text based search to video based search. Alex explains what to make of this shift and touches on trends in video consumption and production.Enjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today I speak with Madeline Enos, Head of Marketing at Included, which is a DEI technology company helping organizations meet and exceed their diversity, equity and inclusion goals.What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include:Employee RetentionAttraction of Great TalentInnovationSomething else that stuck out to me in this discussion was noting that the path to a head of marketing or CMO role seems to come from a diversity of experiences. Madeline and I get into those specifics as well.Lastly, if you are interested in learning more about this topic, check out episode 11 of the show in which I spoke to Dr. Eden King, Professor of Psychology at Rice University. Episode Link: https://www.centerfield.com/blog/listen-now-dr-eden-king-of-rice-university-featured-on-the-high-eq-marketer-podcast/To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today’s episode, John speaks with Eric Noe. Eric started as a journalist and rose to run the newsroom at ABC News. He then shifted away from the 24 hour news cycle and now delivers content at scale for topics such as:Digital SecurityShopping TrendsCloud ComputingTo specify the scale – it’s more than 10,000 articles a year, written by experts and containing photos and videos. In this episode, they deep dive into how it all gets done.Eric and John are also colleagues with him currently working as the VP of Content at Centerfield. Enjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Your brand is everything to your company but it’s more than just the logo your customer’s see.It’s every touch point your current and prospective customers have with your company.Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers.Join us as we discuss:Building an agency during the pandemicData-driven PR programsUnique ways of building / organizing a marketing functionTo make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, we are talking about the instinctual, emotional responses that play into purchase decisions that happen because of marketing.Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy, landing page design and much more.Get Nancy’s book here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQTo make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode’s guest is Allison Netzer, CMO at Nymbus, a fintech specializing in niche banking solutions. Allison is also the author of “Think Like a Brand, Not a Bank.” Our discussion is about adopting a brand mindset internally and externally to create business value.This episode is for those in many different industries asking questions like:Why doesn’t my brand have more impact?How can we live our brand better?How can our brand create more value?Preorder Allison’s Book Here: https://thinklikeabrandbook.com/To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today’s Guest, Rick Thompson, was central to Microsoft building the Xbox, making the business case and building the engineering and product team that shipped its first console nearly 21 years ago.A lot of this episode is about how big ideas turn become reality.  Rick talks about why Microsoft in the 90's was motivated to build the console, the exec retreat where the idea was first discussed and some of the trials and tribulations of developing the product as he was responsible for engineering and development.Stick around to the end to hear about the famous (or infamous) “Valentine’s Day Massacre Meeting” held on February 14, 2000, where the fate of the Xbox was decided.We also talk about:The Pioneers vs. Settlers paradigmRick’s first role at MicrosoftHis Volunteer work In Ukraine earlier this yearEnjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This week's episode covers productivity, early growth, go-to-market and finding a founder-market fit.Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective?That's what my guest Pete Christothoulou is trying to solve for today with his company, Xembly, a startup that provides every person an automated chief-of-staff through a mix of conversational AI and product design.We start talking about the challenges with meetings, and I'm sure you'll empathize with those, but i really liked where we got to at the end which is a concept called founder-market fit, which is why is your core leadership team uniquely qualified to solve a problem.To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today’s guest is a badass! Luanne Marek, SVP of Media at Centerfield, and her team has spent more than a billion dollars on Google advertising some of the worlds biggest brands.Join us as we discuss:Why her team operates like day tradersThe Future of Google adsHow to Acquire more customers from your google advertisingFostering a DogTo make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

To celebrate our 15th episode, we’re doing a solo-episode! John picked 3 topics that he wanted to discuss. A few are listener questions submitted to [email protected] so if you have a question for John, feel free to send an email and it may end up on the show!Today’s Topics are:How to Market during a recessionHow to Run an Amazing B2B EventHow to Manage Vendor and or PartnersTo make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today’s episode, John speaks with Dag Kittlaus, Co-Inventor of Siri and current Co-Founder/CEO at Riva Health. They DiscussWhat Did Steve Jobs Originally Want to Call Siri?What is the Biggest Healthcare issue in the world?How many people that are prescribed blood pressure meds don’t fill their prescription?How did Siri help catch a Killer?Enjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design.We talk about:Brand IdentityDesigning with EmotionBuilding an Amazing Team and CultureEnjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

If you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing budgets.Enjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today’s episode, I speak with Dr. Eden King , Professor of Psychology at Rice University. Dr. King has focused her career on studying Diversity and Inclusion in Organizations.A few of my favorite parts of the interview are when we talk about:The difference between diversity and inclusionHow you can be an ally if you tend towards being introvertedWhere you can go to learn more about these subjectsHere are links to the resources mentioned in the episode:How to Be an Antiracist by Ibram X. Kendi Caste by Isabel Wilkerson Be the Person You Mean to Be by Dolly Chugh Enjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

What is the real value of great content? In this episode, I am joined by Melissa Zehner to explore this question. I think Melissa is well equipped to answer this question in part because she has lived every part of the process. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. We talk about:How brands should hire writersWhat makes a great writer for B2B ContentHow to build a content marketing strategyThe notion of “Writing for Google”Best practices for your contentEnjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, we talk about higher education. I am joined by Therese Grohman, Senior Director of Marketing at Northwestern University School of Professional Studies. We actually both attended Northwestern as undergraduates at the same time, yet met each other during the pandemic… go figure!We talk about:What type of higher education programs should marketers pursue?Undergraduate degrees that are helpful for marketersConnecting with consumers authenticallyHow to make online classes more effective Relevant Links:Customer Review Research from Medill : https://spiegel.medill.northwestern.edu/category/insights/customer-reviews/ Information Design and Strategy Program at Northwestern : https://sps.northwestern.edu/masters/information-design/Data Science Program at Northwestern : https://sps.northwestern.edu/masters/data-science/index.php Enjoy!To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I talk to Aaron Goldfarb. He’s a novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick’s Gin and Sailor Jerry Rum. We talk about:What makes a brand mysterious?How to get novels publishedThe right (and wrong) way to pitch a journalist your brandA few bourbon recommendationsThis episode’s got a little something for everyone. Cheers!If you like what you heard, pre-order Aaron’s book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582XTo make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I speak with Justin Khanna. Justin has worked as a chef in some of the finest restaurants in the world. He’s also the host of the Repertoire Podcast where he interviews hospitality professionals, he has an event production business and also has launched virtual courses that teach cohorts of chefs subjects that aren’t addressed in culinary school.  Justin and I talk about: How to market restaurantsProduct market fit in the restaurant businessMenu Planning How Challenges as an upcoming chef led Justin into a new business venture.    To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.   Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I speak with Annie Lee. Annie and I were colleagues at Amazon Grocery addressing some interesting marketing challenges together, such as building trust of Amazon’s grocery delivery service. This was pre-pandemic, so it was harder back then.  Annie is currently the CMO of Brave Software. We talk about Brave’s browser and why it is ideal in a Web3 world, how the Creator Economy is set to change and how Marketers will have to adapt to advertise to users who are increasingly looking for more online privacy.  Annie wrote a very thought provoking article for Adweek in response to the Atlanta shootings last year that targeted Asian Women. We talked about the story behind that article and why she wrote it. Stick around to hear that conversation and check out the article here: https://www.adweek.com/media/ask-how-im-doing-as-an-asian-american-woman-not-where-im-from/   To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.    Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. 

This episode is a master class in brand strategy - my guest, Gillian O'Connell currently leads brand and integrated marketing strategy for all of Microsoft's commercial business – including Microsoft Azure and Microsoft Dynamics. I learned a lot about how to think about brand strategy and its intersection with digital marketing.  Gillian and I also discussed how your office space and physical environment really matters for your brand. WhenI was at amazon, I worked in a building called Wainwright - which was the last name of Amazon's first customer – and when I learned that it reinforced Amazon’s “customer obsession”. Prior to Microsoft, Gillian led the physical space redesign for Expedia's gorgeous Seattle campus. You'll also hear Gillian’s insights on starting a career in brand strategy as well as insights on industries like professional services, hotels, auto and more.  To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.   Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player. 

Did you know there are 42 million individuals in the United States that do not have access to a high speed wired internet connection? If you believe, like I do, that the internet is now effectively a utility to participate in today's economy; this is a major problem.Closing the “digital divide” requires many functions, including marketing - to citizens, private companies and other government organizations.In this episode, I spoke with Veneeth Iyengar, Louisiana State Executive Director for Broadband Development and Connectivity, to hear how the State of Louisiana is tackling this issue.Join us as we discuss:How to market to an audience that may not have faith in government programsWhat marketing channels should you use when the population you're trying to reach doesn’t have internet access?What do influencers look like in this space?Resources mentioned:www.broadbandnow.com To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

SEO is more than checklists and headings. It’s a creative science that brings immense value to your marketing strategies.How do you get from checklists to creativity?Well, to help answer that, we spoke with Jaimie Clark , VP of SEO at Centerfield, to hear her take on SEO best practices, how Google ranks websites, and what we can do to improve results.Join us as we discuss:The Technical bucket and the content bucket of SEOAn overview of best practices (the truth behind ranking high)Budgeting via in house, an agency, or both  Resources mentioned:Google's QuickStart GuideMoz Video Library   To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.