Today I have my dear friend Jena Viviano on the show to talk about our faith and our businesses.    We’re covering things like — How do we share our faith in our business? Should we at all? How do we truly invite God into our business as Christians?  We talk through 5 rhythms you can adopt to help you incorporate your faith and your work beautifully.    Jena is a Wall Streeter turned tech start-up junkie. She’s a talented career coach and entrepreneur who helps mid-to-senior level ambitious professionals land their dream jobs. She’s also a dear friend and past website and branding client of mine! She loves to talk about the topic of Christianity in the workplace — which we are focusing on today.    This is such a beautiful conversation with a sweet friend, and I’m so pumped to have her as my first official guest on the show! (Besides my sweet husband who came on earlier this year!) Sit in on our conversation about faith and work — this is the real stuff that we talk about as friends and we want you to sit in on the conversation! This is an important conversation if you’re a person of faith, and I’m so excited to share it with you!  Links mentioned in this episode:  - Jena’s Word at Work Devotional  - The Circle Maker by Mark Batterson - Fervent by Priscilla Schier  - How to Get a Date Worth Keeping by Dr. Henry Cloud - The 4-Hour Workweek by Tim Ferriss   Click here for the full show notes to get even more from this episode!  Visit Jena’s website here! Visit Elizabeth's website here!My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Today you are in for a treat and so am I because these are some fun questions! I’ve collected questions that you guys sent in on Instagram, in emails, and some from an audience survey early this year. So, questions from everywhere! I’ve selected my favorite questions specific to starting a business. I have the question list and very few notes here, and I’m just gonna teach ya in mini-episode style on these topics all around starting a business.    Tune in to hear Elizabeth answer these questions!  - How did you know how to price your services when you were first starting out? Did you ever have doubts in what you priced in the beginning? - Do you feel like you learned a lot about what you do when obtaining your degree or since then? - What are the top books you would recommend for new business owners?  - What are the first things you should do for your brand when you start a business? - What is the thing that surprised you the most when you started your business?  - What is the ONE software you recommend a new business owner investing in if we are only doing one to start off?  - How do you get over fear, negative self-talk, and self-doubt?  - What one thing helped you most early on in your business? - How do I know what to focus on if I have multiple business ideas? - Favorite office tools? Favorite digital tools? What are you using on a daily basis to run your business?  - Do you prefer to work from home or from coffee shops/coworking spaces? It’s tough making the transition from an office job to so much flexibility!    Links Mentioned in This Episode:  - Come hang out on Instagram: https://instagram.com/elizabethmccravy/ - Shop website templates: https://elizabethmccravy.com/shop - Get 30% off Dubsado: http://elizabethmccravy.com/dubsado  - My favorite business books on Amazon: https://www.amazon.com/shop/elizabethmccravy?listId=2J9WDJ18TQ1YM - HMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business. In fact, 80% of all daily active Instagram users are watching Stories just as often as they’re checking their feed. This is a great opportunity to connect with your audience.    Whether you use stories right now and want some tips or if you’re brand new to Instagram, this episode will help you get clarity on how to show up for your audience better on Instagram. Today we are talking about things like how many stories you should be posting at once, how to do face to camera stories well, how to keep people engaged and watching, a bunch of random tips, and so much more!    Ready to talk about all things Instagram stories?! Then turn up the volume and tune in now!    Links Mentioned in This Episode: - Instagram Story Statistics: https://adespresso.com/blog/instagram-statistics/  - Hang out with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/  - Get the full blog post for this episode: http://elizabethmccravy.com/40   Did you know every episode of the podcast has a full blog post to go with it?! After you tune in, check out the blog post for a simplified version of what you listened to. It makes listening on the go so much easier when you have notes to reference after! Get the post here: http://elizabethmccravy.com/40My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

A couple of months ago I deleted 700+ people from my email list. Just straight up a bye, bye, bye. Not because I didn't like them or didn't want them to get my emails — not at all! I deleted them because they were "cold subscribers".  They weren't opening my emails or clicking on anything for months.    What kept me not deleting people for so long was the fact that I saw my subscriber number as a vanity metric I wanted to protect. I have a subscriber goal I'm trying to hit this year, and by deleting people, I obviously set the goal back.   But, enough was enough and who wants to send emails to people who don’t want them anyway?! In this episode, I’m sharing the process for removing subscribers from your email list, while making sure they actually want to go first. We also talk about how to re-engage a list you simply haven’t emailed in forever! Get ready to start having a cleaner and more engaged email audience.    - Full blog post and extended show notes: https://elizabethmccravy.com/39  - Visit the main website: https://elizabethmccravy.com/  - Overall Averages for Open and Click Rates: https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/ - Interesting Email Marketing Statistics: https://www.oberlo.com/blog/email-marketing-statistics - Recommended Email Marketing Softwares:  - - ConvertKit: https://elizabethmccravy.com/convertkit  - - FloDesk: https://elizabethmccravy.com/flodeskMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

My birthday is next week, and I’ll be turning 27. It’s my golden birthday actually. October 27th turning 27!  Birthdays always put me into a super reflective mood. I love to think about the future and reminisce on the past. In this episode, I’ll be sharing a journaling practice I’ve done my past 2 birthdays and will be doing again this year. It’s not super “birthday focused” or anything like that! You really can do this at any time in your life. It’s all about connecting with the future version of yourself. Sound weird? That’s ok! Give it a listen and give me a shot to show you how this can transform the way you think and live!    Links Mentioned in This Episode: - Episode #173 of The Life Coach School Podcast - Future Focused: https://thelifecoachschool.com/podcast/173/  - Shop PowerSheets: https://elizabethmccravy.com/cultivate  - Episode #23 about Journal Prompts: https://elizabethmccravy.com/23    Be sure to enter the 2020 PowerSheets giveaway over on my Instagram here: https://www.instagram.com/p/B36_d9Rlhwd/?igshid=q26kelib4fnj  One person will win 2020 PowerSheets and a goal setting sticker book! Giveaway ends on 10/27/19. It's easy to enter over on Instagram! My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

In this episode, we are getting into some mindset MAGIC! We are talking all about launching and your mindset around the launch process. We are diving into my recent launch and some major takeaways I had that I think will help you in whatever it is you’re launching — whether it’s products, services, a new business, or anything! I’m recording this episode FRESH so all my big takeaways are still totally on my mind. The launch was a huge win! I hit my mid-level goal, which we will get to that goal-setting process in the episode. It was a multiple five-figure launch, and I even had a five-figure day on the first day everything went live.    It was fun, it was exciting, and I had been anticipating the launch week for MONTHS! If you have launched something in your business, you KNOW it can be exhausting, it can be extremely emotional, and there’s a lot more that goes into it than people think. Today I want to just dive into 6 things I learned about launching from either this launch or even my first template launch that all relate to your mindset! Enjoy!  Get the full blog post for this episode: https://elizabethmccravy.com/37  Shop the website template shop: https://elizabethmccravy.com/shop  Come hang out with me on Instagram!: https://instagram.com/elizabethmccravy   My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

I just had a launch in my business! If you’re a frequent podcast listener and follower, then you know this. ;) It was a multiple five-figure launch with a five-figure day too. It was exciting, exhilarating and exhausting! This launch felt like a total win. But, I have a confession. The first time I launched a product, it was a total flop. I did a lot of things wrong, which led to me hardly selling anything. I think what I learned from this failed launch will help you avoid my mistakes.  And no, the failed launch was NOT my template shop! It was a digital product that you’ve probably never even heard me talk about because it was a super long time ago! I’m going to share what I learned from that failed launch and how I fixed it when I launched my template shop years later.    In this episode, you’ll hear me compare that early product launch with my recent launches to show you mistakes to avoid. I’ll also be sharing my thoughts on turning services into products and how often times people make this leap way too fast! I really hope this episode helps YOU as you prepare for launching a product or as you’re considering turning services to products!    Get the full blog post for this episode: https://elizabethmccravy.com/36  Shop the website template shop: https://elizabethmccravy.com/shop  Come hang out with me on Instagram!: https://instagram.com/elizabethmccravy My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Some of you may know that I have an Etsy shop. No, it’s not where I sell my website templates or anything related. It’s a totally separate thing from my business. It’s my side hustle! Today, I’m diving into 3 big lessons I’ve learned from running this Etsy shop. This is not an episode about running an Etsy shop business, it’s an episode about having a creative outlet in your life. I hope this episode will inspire you to get started creating something fun outside of your day to day work.  And, if you’ve been wondering “What is this Etsy shop Elizabeth talks about sometimes?!” — here’s your answer! I’m diving into what I sell, the story of how I started it, and what this shop has taught me about my main design business. It’s fun, and full of life lessons!  Want to shop my Etsy store? Visit https://elizabethmccravy.com/etsy to check it out!    For the full show notes, visit https://elizabethmccravy.com/35!     My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

We’re talking about how to know when it’s time for a new website in your business. This is a big question that I get asked often, and it can be hard to tell whether you just have “shiny object syndrome” or if you’ve been neglecting your website without realizing it. Often times it’s time for a total website overhaul, and we are so distracted that we miss it. And, when we miss it (as you’ll soon find in this episode), you’re leaving money on the table. Today, I’m walking you through how to know if it’s time for a website update and some specific questions to ask yourself to help you decide exactly what you need!    Yesterday was the day where the new website templates hit EM Shop! I’m excited beyond words! If you haven’t checked out the templates, I want you to take a peek while you listen to this episode. Visit https://elizabethmccravy.com/shop to explore them!    Links mentioned in this episode: - Shop EM Shop Showit website templates: https://elizabethmccravy.com/shop  - Take the website personality test: https://elizabethmccravy.com/style - Want help deciding if an EM Shop template is right for your business? Schedule a 20-minute call with Elizabeth here: https://elizabethmccravy.com/template-inquiry   Get the full blog post for this episode here: https://elizabethmccravy.com/34    Don’t miss out! Launch week is happening until Friday, September 27th! When you buy any template this week, you’ll get 2 amazing bonuses! These bonuses WILL expire after Friday. So, don’t hold off, if you need a new website, now is the time! My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Thinking about using Showit, but currently on Squarespace? This episode is for you!  I’m sharing in the most basic terms what it’s like to switch from Squarespace to Showit and what the main differences are between these two platforms. They have a lot of similarities, but they are actually quite different.    I anticipate this episode being the most listened to of the 3 episodes today because this one is the most popular one people are switching from when they buy a template from me or are working with me for a custom website. Squarespace is just really popular! Now, if you’re expecting this episode to be about me bashing Squarespace, IT WON’T BE! I have nothing against Squarespace, and I think it’s a great alternative to Showit. Do I think Showit is better? Yes. Do I think Squarespace is the worst website platform ever? Definitely not! So, ready to learn about these two platforms?! Turn up the volume and let’s dive in!  Get the full blog post for this episode here: https://elizabethmccravy.com/squarespace   Want to try Showit out no strings attached? Click the link below to get one month of Showit absolutely free! https://elizabethmccravy.com/showit-coupon-code My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Interested in switching to Showit but are currently using Wix for your website? You’re in a common situation, and this episode is for you! I’m sharing in the most basic terms what it’s like to switch from Wix to Showit and what the main differences are between these two platforms.  UPDATE TO THIS EPISODE: In this episode, I mention that you can transfer your blog posts from Wix to Showit. That has changed. Wix does not provide Showit with an export file that would allow the Showit team to migrate the blog to their servers. For that reason, Showit only does blog migrations from WordPress and Squarespace at this time. If you want to move blog posts from Wix to Showit, the solution is to do it manually.    As you may know, I design websites on Showit. My website templates are built on Showit as well as my custom sites. I LOVE IT. I went all-in with Showit when I discovered it because it goes above and beyond other platforms. I’ve designed on Squarespace and WordPress in the past, but I have not designed anything on Wix. However, I’ve explored their interface and I’ve had many clients and template buyers switch from Wix to Showit and have heard their stories. This episode is my personal opinion on Wix and how Showit and Wix compare with similarities and differences. Ready to learn about these two platforms?! Turn up the volume and let’s dive in!  Shop Showit website templates by EM Shop here: https://elizabethmccravy.com/shop  Get the full blog post for this episode here: https://elizabethmccravy.com/wix   Want to try Showit out no strings attached? Click the link below to get one month of Showit absolutely free! https://elizabethmccravy.com/showit-coupon-code   My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Thinking about using Showit, but currently on WordPress? This episode is for you!  I’m sharing in the most basic terms what it’s like to switch from WordPress to Showit and what the main differences are between these two platforms.  I used to design on WordPress before I switched to using Showit. I’ve designed on many platforms, but at one point, WordPress was actually my thing. So, the point is, I know WordPress, and I don’t hate it. We actually use it as the blogging platform for your Showit website (more on that in the episode). But, for most business types, I don’t love WordPress on it’s own. You’ll learn why in this episode!    Get the full blog post for this episode here: https://elizabethmccravy.com/wordpress Want to try Showit out no strings attached? Click the link below to get one month of Showit absolutely free! https://elizabethmccravy.com/showit-coupon-code My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

There is LOTS of advice out there about your website. Some of it is incredible, and some of it is just wrong. Today, I’m sharing 4 common website design tips I’ve heard people say that are straight-up incorrect. Listen in to make sure you’re not making these mistakes so we can keep your online presence in tip-top shape!    If you need a new website, I have exciting news! I’m launching a new collection of website templates this month, and I want you to check them out and shop when they go live. The new templates launch on September 23rd, and you can get on the launch list at elizabethmccravy.com/launch. There will be 4 new templates, and I can’t wait to share them with you! Get on the launch list to get a sneak peek of one of the templates before they go on sale, plus details on all the launch week bonuses!    To get the full blog post that goes with this episode visit: http://elizabethmccravy.com/30 To join the launch list, visit: http://elizabethmccravy.com/launch Shop the website templates now at http://elizabethmccravy.com/shop  My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

I’m thankful to have worked with many, many coaches for website design — both in my template shop and for custom design work. If you do any type of coaching, mentorship, courses, or anything educational really,  you’ll love this episode! I’m sharing 8 things you need on your website that I’ve learned as a designer for coaches.   I’ve worked with life coaches, career coaches, business coaches, health coaches, nutritionists, counselors, yoga teachers, executive coaches…  seriously so many coaches! And, I love it. I love this industry, and it’s work that I believe in. So, for this episode, we’re talking about what works for coaching websites so you can crush it in your industry!    Links to explore: - Get on the launch list for the new templates: https://elizabethmccravy.com/launch  - Shop Elizabeth’s Showit website templates: https://elizabethmccravy.com/shop  - Get the full show notes for this episode at https://elizabethmccravy.com/29    You guys know, I’m a website designer, and I love creating easy to use Showit5 website templates that are strategically-designed to help you book more clients. That’s my goal, and I love watching everyone in the EM Shop fam do just that! In a couple of weeks, I’m launching a brand new collection of templates to the shop that are PERFECTLY MADE for people just like you — coaches. This launch is going to be huge. I’m packing in some awesome gifts and bonuses for you to go along with your purchase! You don’t want to miss this. To get the details, head to elizabethmccravy.com/launch and sign up to be the first to know when the new templates go live. You can preview some of the bonuses and get exclusive pre-launch info when you sign up! I can’t wait to celebrate launch day with you soon!   My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Starting a business can feel daunting and the to-do list can be miles long. But, I’m here to tell you that things of things you have to do to get started might just be less than you’d think. In this episode, we are exploring what actually needs to happen to get your business up and running, plus what can wait a while longer. If you’re in the earlier stages of your business or planning to start a business soon, this episode will give you clarity (and an actual to-do list!) to get rolling!    I’m covering the 9 things you need to start your service-based business in the order that you should do them. This is your actual guide if you’re feeling stuck! Then, I’m covering 4 things people often think they need to get started, but can actually wait. Get ready to feel motivated and prepared to get your business idea off the ground!      Links Mentioned in This Episode: - FREE Business Naming Guide: https://elizabethmccravy.com/name-your-business  - Buy Domains with GoDaddy: https://elizabethmccravy.com/godaddy - Get a professional domain-based email with GSuite (20% off first year): https://elizabethmccravy.com/gsuite - Shop the EM Shop Showit Website Templates: https://elizabethmccravy.com/shop  - Get all the helpful business registration links I mentioned in the full blog post here: https://elizabethmccravy.com/28    This episode has a full blog post to go with it! Read the post and get all the links mentioned today here: https://elizabethmccravy.com/28    Thank you to Amy Wolterman for sending me this topic as an episode suggestion! If you ever have any topics you’d like to suggest, send me a message on Instagram (@elizabethmccravy) or comment on my latest post with your idea! I’d love to hear it! My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

It’s time for some serious marketing strategy! The title of this really sums it up: people don’t buy products and services, they buy results. In this episode, I explain this concept and share how you can start marketing the results you provide right now! This episode is short and tactical.    There is ALWAYS a result tied to your product, no matter what you offer. But, often we don’t focus on the results as much as we should. It’s easier to just talk about the nitty gritty details of what we do. But, that’s not actually what makes people buy.    People are buying for a problem to be solved. They are hoping your product or service will do something for them. Your product or service is just PART of what you’re selling. It’s not the whole thing. The transformation and result, the pain you’re solving are huge parts of your offer too. We often miss this in our marketing. If you don’t tell people what their life will look like if they buy, they will have no motivation to buy. So, tune in now to learn this concept, grasp it for yourself, and then put it to action in your marketing!    Get the full show notes for this episode: https://elizabethmccravy.com/27 My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getting beat out by people who are able to communicate about their offer better.    Whether you’re a coach, photographer, realtor, designer, you name it… If you’re asking the question, “How on earth do I stand out?!” then I have a solution for you! It all starts with knowing what the customer wants and what their problem is, then positioning yourself as the person that will solve that problem. In this episode, we go very deep into marketing tactics and the minds of our ideal customers.    Do you know what problem you are solving for customers? Can you sum it up in a couple sentences and in a way that is compelling to them? Often times we really understand our product or service. We know every in and out of what we do. BUT, we don’t fully know what problems we are solving on a deeper level. People don’t want your service, they want their problems solved. They want a transformation.    In this episode, I’m teaching: - How to speak to your customer’s pain points in your marketing - How to discover what pain points you’re solving for customers  - What to do if you feel like you aren’t actually “solving a problem” - The 2 things you need to know in order to successfully sell your product/service  - How to use empathy and authority in your marketing  - What to do if you feel sleazy for actually focusing on your marketing  Remember: A great message is NOT when your ideal client understands you, it’s when your ideal client feels understood BY YOU.   Get the full blog post and show notes for this episode here: https://elizabethmccravy.com/26 Download the freebie that goes with this episode here: https://elizabethmccravy.com/26download   My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

As a new business owner, we often treat our business like a hobby unintentionally. Maybe your business even started as a hobby so treating it like one comes naturally. We desire to be a business owner, but we have bad habits that are keeping us stuck. We say things like “I’m just a freelancer” or “Oh, it’s just a little side hustle.” But, to grow your business, you’ve got to act like a business owner, which means ditching the freelancer/hobbyist ways of working.    As the saying goes, “Treat your business like a business and it’ll PAY you like a business. Treat your business like a hobby and it’ll COST you like a hobby.” In this episode, I’m sharing 5 ways I commonly see people treating their businesses like hobbies. Some are even ways I was guilty of early on in my business — so, I speak from experience!    When you make shifts AWAY from the freelancer attitude, you can start to step into the CEO role in your business, and see massive growth. You can’t run your business like a freelancer and expect results like a CEO.  I hope this episode is the tough love you need to take things to the next level and get a little more serious with the way you manage your business!  Get all the links and resources mentioned in this episode in the blog post at elizabethmccravy.com/25    Connect with elizabeth on Instagram: https://instagram.com/elizabethmccravy/ Visit the main website: http://elizabethmccravy.com My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

You guys have been asking for this episode, and now here it is! We’re talking all about how to land your first paying clients in your business, and I’m sharing all the details of where my very first clients originated from. If you’re just starting out, this episode will prepare you to be a lead generating machine! And, if you’ve been in business a while, but are struggling to book clients, then this will be a refresh of new places to look.    We’re getting very practical, as usual, and you’ll learn a lot about lead generation! All of the methods I’m sharing are ways I’ve actually landed clients myself. (Not all of them first clients, but all of them have been lead generators for me at some point.)   Getting your first clients is HARD. When you’re new and you don’t have testimonials, references or a portfolio yet, it makes things tougher. So, get ready to book more clients as you explore these 8 ways to find them! Plus, one BONUS way!     Episode Highlights: - My thoughts on freelancer websites, such as UpWork (and why these sites are so controversial)  - Why you feel intimidated as a new business owner telling your friends about it, and how to get past it - How to network for free and meet your potential clients - How to find clients in Facebook groups the RIGHT way  - How to use social media to book clients — even with a low following  - The best way to be proactive when finding new clients  - Why I believe in praying for my clients and future clients  - Exactly where all my early clients came from  Get the full show notes for this episode: https://elizabethmccravy.com/24    Follow along on Instagram: http://instagram.com/elizabethmccravy/    Visit the main website: http://elizabethmccravy.com/   My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Do you like to journal? Or, maybe you hate it? No matter where you land, I think you’ll enjoy these journaling prompts I’m sharing today. I start out (almost) every day by answering these 10 questions in my journal. Some of them I made up, some I got from mentors in my life, and all of them have been refined over time to be the best possible list of questions.    These are the questions that work for me, and today I’m sharing them with you so you can develop your own fast and easy morning  journaling routine! Starting my day with this questions changes my mood and helps me to not let the day happen “to me”, but instead be completely in charge of my day, my emotions, and my schedule.    I try to journal every day as part of my morning routine, but I definitely miss PLENTY of days and am far from perfect at this. When I do start my day with pen to paper using these journal prompts, I feel focused, I calm my anxieties about any stressors in the day, and I feel gratitude.   The questions are short, simple, and easy. Doing this only takes up one page in my tiny journal every morning, but has a huge impact on my emotional health and focus. So, if you’re thinking “10 questions… I don’t have time for 10 questions!!” — you can make this work. I promise! So, tune in now to get the 10 questions that are going to totally transform your day!    Episode Highlights: - A little bit about my morning routine - My favorite question to ask myself that allows me to be really TANGIBLE with my goals  - How to practice gratitude first thing in the morning  - How to think ahead so that you control your day versus your day happening to you - How to come up with a daily affirmation and why this matters  Get the free download with a printable of these 10 questions here: http://elizabethmccravy.com/23download Use this freebie to print out the questions and keep them in your journal for the easiest possible use!    Get the show notes for this episode: http://elizabethmccravy.com/23download    Follow along on Instagram: http://instagram.com/elizabethmccravy/    VMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

You shouldn’t just throw your testimonials on your website on a testimonials page and be done with it. No, no, no! There is a strategist way to show your testimonials on your website and marketing. In this episode, we cover the WHERE of using your testimonials — ideas to get the most reach, where to use them, and how to do it really well.    This is our third episode specifically about testimonials. I’ve done 3 episodes on this, because testimonials are crazy important and will be one of your most powerful marketing tools when done right. Do exceptional work, ask clients for feedback, curate the testimonials, and then USE THEM in your marketing!    Episode Highlights: - 6 places that you should be displaying your testimonials  - The do’s and don’ts of a “testimonial page” on your website and why I used to not like these pages - Which pages of your website should have testimonials  - How to blog about your client’s projects to create more content  - How testimonials can help with conversions on your checkout page  - How to do testimonials on social media in a creative and “behind the scenes” way  - Why pull quotes are the queen bee of testimonials  - How to keep it interesting by sharing testimonials in a variety of display ways    Links Mentioned in This Episode: - Laurin Seiden’s Project: https://elizabethmccravy.com/laurin-seiden/ - Laurin Seiden’s Testimonials Page: http://laurinseiden.com/testimonials - Testimonials Part 1: How to Get Powerful Testimonials for Your Business: https://elizabethmccravy.com/19 - Testimonials Part 2: Is it ok to edit my client’s testimonials?: https://elizabethmccravy.com/20 - ThriveCart: https://elizabethmccravy.com/thrivecart   Catch the other testimonial episodes: - Testimonials Part 1: How to Get Powerful Testimonials for Your Business: My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Once your website page loads, people form an opinion of it in .05 seconds.  Yep, that’s REALLY short. And, those opinions might be leading viewers to exit your site.   Your website IS your business’ digital home, and for online-based businesses like myself, it is your business’ ONLY home. This matters. So, in this episode I’m diving into why people might not want to stay on your website. We are focusing on the copywriting mistakes you might be making that make people click the exit button.    And, I’m not just telling you the mistakes, I’m offering solutions too! So, let’s explore how we can improve your website copy to keep people engaged.    Episode Highlights: - “If you confuse, you’ll lose.” - why clarity matters on your website  - Questions to ask so that you can make it clear what problems you solve  - How to craft a brand statement - Examples of a brand statement before and after  - How most people are reading your website  - Why less is more when it comes to the words on your website  - The information you MUST HAVE on your website as a local business  - How missing “key information” hurts your website’s usability    Get the links mentioned in this episode by heading to the show notes here: https://elizabethmccravy.com/21    Shownotes: https://elizabethmccravy.com/21  Main Website: https://elizabethmccravy.com/ Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy    My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort of thing anywhere. It’s very much uncharted territory.    In this episode we explore questions like: What if the review has a typo? What if the grammar just doesn’t make sense? Can I change up the wording a little bit?    It can feel really confusing figuring out where to draw the line when you use testimonials from past clients, I get it. This episode will guide you to clarity.    I dive into 8 common changes people might want to make to a testimonial, and I tell you if it’s ok to change or totally not ok.    Episode Highlights: - Answering the big question of “Can I do a little editing to my client’s testimonials?”  - What’s totally NOT ethical when it comes to getting testimonials from clients  - What to do when your client misspells something or uses bad grammar in their testimonial  - When the testimonial doesn’t make sense as written, how to fix it - What’s the deal with reordering sentences or cutting things out of a testimonial, is that ok? - When you want to change “she” to your own name for a pull quote - How to ask permission to make changes so that you’re always in the clear    Links Mentioned in this Episode:  - Listen to last week’s episode about testimonials: https://elizabethmccravy.com/19 - Get the show notes: https://elizabethmccravy.com/20  - See testimonials on Elizabeth’s website as examples: https://elizabethmccravy.com/ - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravyMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

I would argue that testimonials are one of the most POWERFUL marketing tools for your business. We live in a world that runs on reviews, and positive feedback from someone else (even if we don’t personally know them) can make a HUGE difference in whether or not we buy something. And, let’s be real, your past customers aren’t going to just send you a testimonial just because. They’ve got their own life and stuff going on! So, you’ve got to ask them and ASK THEM WELL.   In this episode, I’m teaching you exactly how I ask my clients for testimonials.  We dive into what to say, how to say it, and some dos and don’ts along the way. I’ve been asking for testimonials this way for about 2 years now, and it totally works!   So, if you’re ready to have raving reviews for your business, this episode is FOR YOU. Get excited to have some clear strategies to implement today!   Episode Highlights: - 3 reasons why testimonials are game changer for your business - Why you should never just email your past client “asking for a testimonial” - How to create an easy system to ask for feedback - Exact questions you should be asking your past clients in order to get answers you’ll actually want to share - REAL reviews from some of my clients as examples of how powerful reviews can be when you do good work and ask good questions - The most important question style you should be asking - How to get clients to put the review on other spots like Facebook, Wedding Wire, Google, etc. - How to ask for construction criticism and actually utilize it for your own good - Why getting permission to use a review matters   Stay tuned next week for even more content on testimonials!   Links Mentioned in Episode: -  Get 30% off + a free trial of Dubsado with the code “ELIZABETH30” -   See reviews on my website -   Get the full show notes  -   Come hang out on Instagram!My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Are you ready to work smarter not harder and give your clients an exceptional and consistent experience? Then, oh boy, do I have the tools and tips for you!   In  this episode, I’m sharing 5 ways I automate and systematize my graphic design business, and exactly how you can do it too.   This episode is brought to you by my friends at Dubsado. You guys have probably heard me talk about Dubsado like a thousand times on social media, my blog, and already plenty on this podcast. I talk about it so much because IT WORKS. The 1:1 design work side of my business is run on Dubsado. Wondering what Dubsado is? It’s a CRM meaning “customer relationship management” system and they help you run your business with less running.   I use Dubsado to do things like automate emails to my clients and potential clients, send contracts and invoices, create proposals, send questionnaires, manage my project calendar and SO MUCH MORE. I am so grateful that a friend introduced me to Dubsado years ago because it changed the way I run my business and allowed me to SCALE in a way I wouldn’t have been able to otherwise.   I want you to try out Dubsado and see for yourself. So, we’ve got a special offer for you! Head to elizabethmccravy.com/dubsado or use the code ELIZABETH30 at checkout to get 30% off your first month or year of Dubsado. You’ll also receive a free trial where you can try out Dubsado with up to 3 projects for absolutely FREE. You’ve got nothing to lose! Click here to try it out for yourself!   Episode Highlights: - How automation and systems help you create a BETTER experience for your clients - The exact system and automation I use for when a new client reaches out to me - How automated emails will set you apart from the crowd - How to be quick and effective when sending over details after a potential client call - How rocky my lead follow up process was before Dubsado (#embarrassing) - How I automate payment reminders to clients so I can focus on doing the work and not collecting the money - How email templates will help you write something really well ONCE and then reuse the best of the best responses - What you need to do to start making email templates for your busiMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

We are talking about a fun topic — business mistakes. Woohoo! This episode is definitely NOT a highlight reel, and I’m actually getting quite vulnerable sharing some of the not so fun stuff. I’m sharing 4 lessons I learned my first year as an entrepreneur.   Instead of just showing you the wins in my business, I want to show you the mistakes. I haven’t been in business that long, and I’ve already learned so much from those mistakes I made in my first year. I want to share my mistakes with you so that you can learn from my mistakes AND know that you’re not alone if you’ve made some of the same ones. 4 lessons I learned my first year as an entrepreneur. Here are some mistakes to avoid, so you can survive your first year as a small business owner.   While I do call these things “mistakes”, it’s a different feeling than the regretful type of mistake. I’m super happy that my business has unfolded the way it has. But, things would have gone a lot smoother if I had realized some key things sooner. I believe that there are opportunities inside of every failure. If you let yourself learn from your mistakes without holding resentment and without beating yourself up, you can find those "secret opportunities" that lead to big-time growth! I hope you can learn from these mistakes too!   Here are big mistakes to avoid, so you can survive your first year as a small business owner!   Episode Highlights: - 4 big mistakes I made my first year of business and what I wish I would’ve done instead - The big mistake I made when naming my business the first time around - The thing I used to hide and blend in early on - How my first product launch was a complete failure - How my scarcity mindset affected my faith and relationships - Two bad client experiences I had and why they were really my fault   Links Mentioned in the Episode: - Get the show notes for this episode! - Get my FREE business naming guide!  - The blog post about my big name change - Elizabeth’s website - Follow ElizabethMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

We’re following up on last week’s episode and diving into YOUR questions about branding photo shoots. We’re talking about nerves in front of the camera, how to add more personality to your images, when and where to share them and so much more. Ready to get incredible images for your business? This episode is for YOU!   These are all questions you sent in on Instagram or email, and I’m so excited to get to answer them, and even give you guys some shout outs!   Episode Highlights: - 7 ways to be more confidence in front of the camera - The importance of choosing a location you’ll be comfortable in - The 3 types of images many people regret not getting - The must-have photo types for your social media and website - How to find a photographer that will help you plan everything - How many photos of yourself should you be sharing on Instagram - How to get the most mileage out of a single photo shoot - What to do if you can’t afford a photographer right now - Answering the question of if you need personal branding in the corporate world - How to decide what to wear when you don’t have brand colors yet - How to add personality to your images so they aren’t so boring Links Mentioned in Episode: - Get the show notes and blog post for this episode - See examples of photoshoot images - Visit Elizabeth’s website - Follow along with Elizabeth on Instagram - Leave a review for the show on iTunes!My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Today we are talking all about PHOTOSHOOTS! Some of you might be thinking “Ugh, I hate having my photo taken and therefore, would like to skip this episode.” And some of you might be thinking “Bring it on!! I’m so sick of using so many stock photos for my business.” Wherever you fall, get excited because this episode shares exactly how to prepare for a brand photoshoot.   If you feel frustrated or overwhelmed when picking photos to use in your business, I’ve been there! I’ve been the person who has zero good headshots and a website FULL of free stock photos with nothing original to share on Instagram. Personal branding photoshoots have really transformed the way I’m able to market my business.   In this episode, I give you my blueprint for planning your photoshoot. We cover how to pick your photographer, creating a shot list, picking props, choosing the location, and figuring out what to wear.   Get ready to feel camera-confident (and online business confident) because you’re going to have photos that represent YOU! Episode Highlights: - The style of photography to look for when deciding who to work with - The number of photoshoots I’ve had for my business (it’s way less than you would think!) - How to decide exactly what images you need to get before stepping into your photoshoot - How I support my 1:1 clients during their branding photoshoots - Examples of props to make your photoshoot interesting and unique to your business - Key things to look for in a photoshoot location - What to AVOID wearing for your photoshoot so that you’ll look and feel your very best - How to totally transform an outfit without a wardrobe change Links Mentioned in Episode: - Get the show notes for this episode - See examples of photoshoot images in the show notes! - Visit Elizabeth’s website - Get my FREE No Fuss Instagram Planning Guide - Follow along with Elizabeth on InstagramMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Instagram strategy is different at every follower level. What works for someone with 100,000 followers won’t necessarily work the same for someone with 1,000 followers. In this episode, I’m sharing Instagram strategy for the business owners who are NEWER to the follower game — with less than 1,000 followers, specifically. If that’s not you, no worries! You’ll still be able to glean a lot from this episode all about Instagram strategy!   I’m talking specifically about how to do things that will lead to book clients and make sales on Instagram, not just gain a following for the heck of it. I want you to have a following that CONVERTS. And by converts, I mean not just a pretty number, but people that are actually buying from you. I don't have a ton of IG followers, but Instagram still a huge lead generator for my business. With solid strategy, you can book clients on IG at any follower level. I’m going to teach you how!   Links Mentioned in Episode: - Get my FREE No Fuss Instagram Planning Guide - Try out Planoly to plan your Instagram content - Follow along with Elizabeth on Instagram - Get the show notes for this episode - Visit Elizabeth’s website   Episode Highlights: - What to do when you feel “stupid” because no one is watching your stories or responding to anything you share - How to create the perfect call to action for your posts - Super solid Instagram story tips to help you create better content - A super incredible tip for responding to DMs from my friend Maghon at All She Wrote Notes - Why it will hurt your sales when you choose not to write people back - How to create a mix of selling and giving on your Instagram account - Ideas for what to share on Instagram stories and on posts - The tool I use to plan my Instagram content - How to make a lasting connection with your audience on Instagram - Tips for optimizing your Instagram stories effectiveness without the “swipe up” feature - How to book clients through hashtagsMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

In this episode, we talk all about the big question of "Should I put my pricing publicly on my website or make people reach out to get it?" We talk about things like whether or not to standardize your pricing as a service based business and how to display pricing effectively if you choose to do so. The way we display the cost of working with us can be HUGE in affecting whether or not we book clients. This is a conversation that really matters!   Episode Highlights: - The pros and cons of displaying your pricing so you can decide what's best for you - Different methods for how to show you pricing (it's not as simple as "showing prices" or "not showing prices") - The must-haves for an easy to use contact form - How I handle the pricing conversation in my business now versus when I started out - How to optimize your contact form for more inquiries - How to make sure you’re actually making money - The psychology of WHERE you show the price on your sales page - How to know if your price should be displayed at the top of your sales page or the bottom - All the strategy to help you decide what's best for your business right now when it comes to your pricing!   Breakthrough Brand Episode Show Notes Connect with Elizabeth on Instagram! Breakthrough Brand Podcast website   References: Pricing Psychology Research from Guess the Test Toggl to track your time   Why you shouldn’t “charge what you’re worth”My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Everyone wants to be more productive and get more done in less time, right? This is part two of my podcast episodes about technology hacks and tools! If you missed part one, be sure to tune into that one too.   I’m sharing tools for social media management, email template tips, and all about my new favorite notes tool. You don’t want to miss this!   Get ready to have some really incredible tools and hacks to bring into your life and business. Plus, most of these are free or have a free option!   Want the full list of hacks and tools, plus some of the special discount links mentioned in today’s show? Click here for the show notes!   Breakthrough Brand Episode Show Notes Connect with Elizabeth on Instagram! Breakthrough Brand Podcast website   Did you miss part one of the technology hacks and tools? Click here for the show notes! My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

You guys we are getting crazy practical today. I’m sharing 10 technology tools and hacks that will save you time, help you be more productive, and just make life easier. Who doesn’t want that, right?!  We’re talking about hacks to make emailing easier, how to share documents more efficiently, how I keep my schedule straight and so much more! And the best part… most of these are free or have a free option!   I’m sharing 10 hacks this week, and 10 more next week! So, be sure to stay tuned for that episode to hear the rest. Now, let’s dive in!   Want the full list of hacks and tools, plus some of the special links mentioned in today’s show? Click here for the show notes! Connect with Elizabeth on Instagram! Breakthrough Brand Podcast website Breakthrough Brand Episode Show NotesMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Spring is in the air over here, and I’m loving it! Normally, every spring I “spring clean” our home. I get rid of the things we aren’t using anymore by donating or selling them.  Just like a good spring cleaning helps us freshen up our homes, spring cleaning OUR ONLINE HOMES can help our online presence feel powerful and refreshed! (See what I did there…. Online homes?!)   In this episode I’m sharing 7 ways to spring clean your website. We’re talking website usability, browser functionality, updating specific sections of your website, changing up your pricing and offerings, and SO MUCH MORE!   As you dive into this, I want you to think of your website like your business’ online home. For many of you (myself included) your business isn’t just an online home, it is your literal store front. You don’t have a brick and mortar or another way people buy from you. Your website is IT. Just like a boutique, coffee shop, or any kind of brick and mortar store cleans, redecorates, updates and improves their space, we’ve got to do the same for our business’ online home.   Episode Highlights: - Why updating your website is vital to your SEO - Which browsers you should make sure your website works with and how to test functionality - Why the mobile experience on your website matters more than you think and how to get it just right - Which sections on your website you should check out to make sure there isn’t incorrect information - Questions to consider as you update your pricing and packaging - WHY you need less words on your website than you think - The best way to test how intuitive and easy to use your website is   Links Mentioned Get the free spring cleaning checklist   Showit website templates   Take the website personality quiz   Test drive your website on different browsers   Why I Love Showit   My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

I’m so excited to have my incredible husband, Adam, as a guest on today’s podcast! Y’all are going to love this conversation about personal finance, budgeting, saving, tithing, and all things money. We had so much fun recording this, and we hope you gain so much from the financial tips we share! We walk through 5 main categories of money: budgeting, paying off debt, tithing, retirement, and short-term savings.   Episode Highlights: - Our budgeting story - where we started + what we do now - Our tips for getting along when it comes to money and marriage - All the categories in our budget that we spend within - What are individual roles are within managing our finances as a family - Our thoughts on credit cards and what we recommend - How and WHY we paid off over $20,000 worth of student loan debt rapidly - Why we believe tithing is so important and how we manage our monthly tithing - How to save well for retirement as a self-employed person - How we saved up for our first home   Links Mentioned in this Episode: - Southwest Rapid Rewards Credit Card - Betterment - The Only Investment Guide You’ll Ever Need by Andrew Tobias - Small Time Operator by Bernard B. Kamoroff C.P.A. - Master Your Money Mind by Amber Lilyestrom - Money Girl Podcast - Ally Bank   Get the full show notes: https://elizabethmccravy.com/9 Connect with Elizabeth on Instagram!  Breakthrough Brand Podcast website   [A quick note: We are certainly not financial advisors! We are just two twenty-somethings sharing what has worked for us when it comes to personal finance, mMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

We often hear people tell us to “charge what you’re worth” or “they are not paying you what you’re worth.” But, is your worth correlated to your business pricing? Are you the same as your business? Nope. I’m here to debunk these statements, show you WHY this doesn’t work. I’m sharing practical tips to help you decide if you should raise your prices or if you should lower them, and how to decide on your pricing as a new business owner.   Episode Highlights: - How to find your self-worth outside of your business success or failure - How to price your services when you’re a new service business - The 3 things you should be focusing on when you’re a new business owner - How to properly experiment with your pricing - The questions you should be asking if you want to charge more for your services - Ways to know if you should raise your prices or lower them - How to charge from a spirit of “enoughness”My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

In this episode, I’m walking you guys DAY BY DAY through a week behind the scenes in my life and business. In the morning, I tell you about my morning routine and what’s on the agenda for the day, and in the evening I recap what happened. I LOVE these types of episodes because there’s so many hidden lessons in someone’s day to day life. And, I hope you can learn something through looking behind the scenes at mine.   We’ll discuss things like my all time favorite coffee recipe, the ins and outs of a design project, what it’s like to go house hunting in the middle of the workday and SO MUCH MORE.     Episode Highlights: - What a typical morning routine is like for me and why I believe a morning routine is vital to success - My all-time favorite coffee recipe (it’s gluten-free, paleo and sugar-free!) - My favorite tool for successfully planning busy workdays - The no-jitter, affordable pre-workout drink I swear by! - What the process is like juggling 3 open design projects at once - How house hunting and a Valentine’s Day date fit into my work week - What my introverted self likes to always do at least once a week - Why I don’t take meetings on Mondays or Fridays   Get all the links and resources mentioned in this episode: elizabethmccravy.com/7   Links and Resources from this Episode: Monday: - One Year Expressions Bible, NLT - High-Performance Planner - My favorite quiet-time journal - Get 2 weeks of premium FREE on my all time favorite meditation app   Tuesday: - My Special Coffee Recipe:     - - Black coffee     - - Nutpods Creamer     - - Coffee Booster     - - My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Oh the joys of working from home, right? It sounds like a total breeze, but to have a successful at-home business, you need some strategy to do things right. In this episode, we are diving into my top tips for actually getting work done as a work-from-home entrepreneur. We discuss roadblocks you’re probably hitting and how to fix them. And, we tackle the  common myths you might be believing about what working from home SHOULD look like. Whether you’re a business owner or someone who works a traditional job from home, this episode is for you!   Episode Highlights: - Why working from home is a blessing (if you need a pep talk about WHY you should love working from home, this part is for you!) - The top 2 things NOT to do when you work from home (learn from my mistakes, friends!) - How to transition into and out of your work day with a routine - Tips for actually planning your work day (breaks and all!) strategically - My thoughts on the “issue” of doing household chores during the workday - How to learn your workday flow - Tips for setting up a productive and fulfilling home office space   Links Mentioned: - To-Doist - a productivity app to help you manage your daily tasks - High Performance PlannerMy biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

This episode covers all things email marketing — what tools you should be using, what to offer to get people on your list, where to put your opt-in on your website for the best results, and so much more! Your email list is an important part of your business sales and it is important to use strategy to attract the right people for your business. If you aren’t building your list yet, this episode is perfect to help you get started. And if you’re on the other end and are actively emailing, this episode will give you ideas on how to do it even BETTER! These tools and tips for building your email list will serve you well no matter where you are in your email marketing journey!    Episode Highlights: - Why email marketing is more effective than social media - The email marketing service I recommend you try - Why simply saying “join my email list” isn’t going to work anymore - The 2 rules for what to offer in exchange for an email address - How to pitch your email list so people want to join - Where to put the opt-in form on your website - How to grow your email list on Instagram stories (even without the “swipe up” feature) - When I believe it’s better to re-engage a cold list than to wish you had a list a year from now - A bonus guide to creating the perfect email opt-in   Links Mentioned in This Episode: - Get full shownotes: https://elizabethmccravy.com/5 - Visit Elizabeth's Website: https://elizabethmccravy.com/ - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/  - Shop Showit Website Templates: https://elizabethmccravy.com/shop - Join Booked Out Designer: https://elizabethmccravy.com/bod - Shop Profit Sheet: https://elizabethmccravy.com/profit-sheet - Try ConvertKit for FREE: https://elizabethmccravy.com/convertkit - Get 50% 0ff FloDesk Subscription: https://elizabethmccravy.com/flodesk-coupon-code - Download the FREE guide for creating the perfect email opt-on: https://elizabethmccravy.com/5download - Visit my freebies page: My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

In this episode, we talk all about money, time and effort. I go into some deep work that’s been happening in my own life around money blocks I used to believe. We join the entrepreneurial world from the employee perspective, where being a good employee means working “harder”, but that’s not what being a good entrepreneur is. If you’re interested in how you can be more productive, scale your business, and work past mental blocks that are holding you back, then this podcast episode is for you.   We focus big time on these two questions: Do you believe that you have to work hard to have money? Do you believe that money comes from your effort? And, we debunk myths around the idea of hard work.   EPISODE HIGHLIGHTS: - As the CEO of your business, you will not earn more money by sitting at your desk longer. - How I believed for a long time that I needed to trade my time for money in my business - Why working more hours to “earn” a vacation doesn’t work - 3 things that prove that money doesn’t come from effort, time, or “working hard” - 4 practical ways to ditch the employee mindset - The question you need to be asking when you start your workday - Why I don’t like the word “busy” (and why you won’t hear me say that I’m busy) - How managing your time well doesn’t just happen on it’s own, and 4 tools to help you   Shownotes: https://elizabethmccravy.com/4 Podcast Webpage: https://podcast.elizabethmccravy.com/My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!    Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

How long will people stay on your website before leaving?   The answer: Within 5 to 20 seconds unless you clearly communicate what you offer and that you can be trusted. With every image you use and every line of copy you write, you’re either serving your customer’s story or confusing them. Today I’m going to guide you through some helpful tips to make sure you’re not confusing your customer with their initial view of your website on your home page.   We will call this first view the “above the fold” view. This term comes from the newspaper industry and refers to where the newspaper folds in half. On a website, it’s what your customer sees on your homepage before scrolling.   In this episode, I’m showing you EASY ways to make your website convert on that first, fast view!   Are you ready to set your website up for better conversions? Most of these tips are going to involve taking things OFF your website, not adding them. And these are all things you can do on your own without starting over on your website!   Episode Highlights: - Less is more when it comes to your navigation options + how many options you should have in your primary navigation - How to be CLEAR, not cute - How to showcase what problem you are solving, what your solution is and who you are helping - The ACTUAL purpose of your website’s home page  My biggest sale of the year is coming soon! Mark your calendars for 11/22/2024 for Black Friday! This sitewide sale includes my website templates and courses PLUS I'm launching 4 new add-on templates you won't want to miss. Join the waitlist for info + to shop a little early at elizabethmccravy.com/BF!