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Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations.
Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
Episode 74: Seasonal Member Merchandise
Derek and Tucker take a look at crafting specific merch to celebrate landmarks and special times of the year.
For more information, visit us at: www.sussner.com
19:0318/11/2024
Episode 73: Who is Sussner?
Derek and Tucker take a break from talking shop to talk about who they are and what they stand for.
For more information, visit us at: www.sussner.com
19:5104/11/2024
Episode 72: Club Identities Beyond Amenities
Derek and Tucker discuss what it takes to stand out in unique ways for your club.
For more information, visit us at: www.sussner.com
19:5121/10/2024
Episode 71: Little Things Mean Everything
Derek and Tucker take a look at the often missed and easy to overlook.
For more information, visit us at: www.sussner.com
20:1707/10/2024
Episode 70: Build Flexible Brand Systems
Derek and Tucker break down the building blocks for long lasting branding.
For more information, visit us at: www.sussner.com
20:4423/09/2024
Episode 69: The Club At Golden Valley
Derek and Tucker take a close look at one of their recent rebrands.
For more information, visit us at: www.sussner.com
25:4309/09/2024
Episode 68: When to Launch a Club Rebrand
Derek and Tucker break down how to find the perfect timing when launching a club rebrand.
For more information, visit us at: www.sussner.com
23:0326/08/2024
Episode 67: Steps to Launching a Club Rebrand
Derek and Tucker break down the steps to take and the reasons why you should consider a club rebranding.
For more information, visit us at: www.sussner.com
27:5412/08/2024
Episode 66: Brand Marketing vs Brand Design
Derek and Tucker define the line between marketing and design and how they intersect to inform one another.
For more information, visit us at: www.sussner.com
25:2429/07/2024
Episode 65: Building Brand Guidelines
Derek and Tucker show us how to build infrastructure guidelines to unify your brand experience across the board.
For more information, visit us at: www.sussner.com
33:4815/07/2024
Episode 64: Club Identity Systems
Derek and Tucker we cover what Identity Systems entail and how to discern between internal and external methodologies.
For more information, visit us at: www.sussner.com
35:4301/07/2024
Episode 63: Navigating Branding With a Board
Derek and Tucker bring clarity to uniting your company under one cohesive vision.
For more information, visit us at: www.sussner.com
27:0217/06/2024
Episode 62: Putting a Committee Together
Derek and Tucker assemble your need-to-know facts when putting together your committee.
For more information, visit us at: www.sussner.com
27:0003/06/2024
Episode 61: The Guiding Principles of Private Clubs
Derek and Tucker go over the top ways private clubs can find the balance between pleasing old members while attracting new ones, all while making moves towards the future.
For more information, visit us at: www.sussner.com
30:3420/05/2024
Episode 60: How Color Affects Perception
Derek and Tucker cover how to best convey your business with color.
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17:4306/05/2024
Episode 59: Brand Ecosystems
Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole.
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20:5122/04/2024
Episode 58: 6 Types of Brand Transformation
Derek and Tucker dive into 6 distinct types of transformations for a wide range of brands.
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29:4008/04/2024
Episode 57: Tournament Branding for Clubs
Derek and Tucker discuss designing and delighting your club members with tailored events.
For more information, visit us at: www.sussner.com
22:5025/03/2024
Episode 56: Brand Promoters & Detractors
Derek and Tucker discuss how high level promoters increase your NPS and how to turn the tides on your detractors.
For more information, visit us at: www.sussner.com
17:4211/03/2024
Episode 55: The Loudest Voices in the Room
Derek and Tucker talk about gathering feedback while prioritizing every voice.
For more information, visit us at: www.sussner.com
18:2526/02/2024
Episode 54: Determining a Primary Audience
Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible.
For more information, visit us at: www.sussner.com
27:1412/02/2024
Episode 53: Assessing a Brand's Name
Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for you
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22:5129/01/2024
Episode 52: Measuring Brand Success
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31:2215/01/2024
Episode 51: Branding for Exclusivity
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23:1501/01/2024
Episode 50 - What Makes A Brand Surprising
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22:5118/12/2023
Episode 49 - Breathe Life into Tradition
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28:3504/12/2023
Episode 48 - The Key of Visual Differentation
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29:5220/11/2023
Episode 47 - Branding For Private Golf
Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs.
For more information, visit us at: www.sussner.com
32:5206/11/2023
Episode 46: Dealing with an Identity Crisis
Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management.
For more information, visit us at: www.sussner.com
28:2430/10/2023
Episode 45: Branding Vs. Marketing
Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other.
For more information, visit us at: www.sussner.com
30:1823/10/2023
Episode 44: Build Your Brand’s Foundation
Derek and Tucker expand on the importance of laying the right foundation for your organization.
For more information, visit us at: www.sussner.com
39:5616/10/2023
Episode 43: Building a Constructive Branding Process
Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets.
For more information, visit us at: www.sussner.com
36:0309/10/2023
Episode 42: What Makes a Brand Relevant
Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels.
For more information, visit us at: www.sussner.com
37:5002/10/2023
Episode 41: Your Right To Win
Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win.
For more information, visit us at: www.sussner.com
28:5825/09/2023
Episode 40: An Intro to Sub Branding
Derek and Tucker discuss the nuances of developing sub-branding and strategies.
For more information, visit us at: www.sussner.com
28:1811/09/2023
Episode 39: Conquer Branding Fears
Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand.
For more information, visit us at: www.sussner.com
32:3428/08/2023
Episode 38: Balancing Strategy & Design
Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design.
For more information, visit us at: www.sussner.com
27:3914/08/2023
Episode 37: Branding Priorities
Derek and Tucker discuss how to figure out where to start when considering your branding priorities.
For more information, visit us at: www.sussner.com
29:4431/07/2023
Episode 36: Invest in Your Brand
Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition.
For more information, visit us at: www.sussner.com
33:5317/07/2023
Episode 35: Why is Positioning Scary?
Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client.
For more information, visit us at: www.sussner.com
35:4903/07/2023
Episode 34: What Are Brand Consultants?
Derek and Tucker take an in-depth look into the wide variety of their clientele.
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35:4319/06/2023
Episode 33: Hire for Brand Fit
Derek and Tucker discuss the importance of hiring beyond professional skill sets
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34:3805/06/2023
Episode 32: Your Brand’s Stance Matters
Derek and Tucker discuss the importance of knowing where and why you stand.
For more information, visit us at: www.sussner.com
30:0722/05/2023
Episode 31: Levels of Executing a Brand Refresh
Derek and Tucker discuss the purpose behind revitalizing your brand.
For more information, visit us at: www.sussner.com
31:5108/05/2023
Episode 30: The Role of Features and Benefits
Derek and Tucker take a closer look into the "F&Bs" of company branding.
For more information, visit us at: www.sussner.com
36:0324/04/2023
Episode 29: Should You Listen to or Lead Your Customers?
Derek and Tucker discuss an often underlying issue in branding.
For more information, visit us at: www.sussner.com
36:5710/04/2023
Episode 28: Managing a Brand Transformation
Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation.
For more information, visit us at: www.sussner.com
38:1927/03/2023
Episode 27: Living Your Brand
Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?"
For more information, visit us at: www.sussner.com
40:0313/03/2023
Episode 26: What Makes a Brand Authentic
Derek and Tucker kick off Season 2 by diving into what makes brands authentic.
For more information, visit us at: www.sussner.com
32:0627/02/2023
Episode 25: Reviewing your Competition’s Creative
Derek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them.
For more information, visit us at: www.sussner.com
37:2213/02/2023