It's This Week in Bourbon for August 26th 2022. The Kentucky Bourbon Benefit raises $1.4M. Freddie Noe has released the sixth chapter in his acclaimed Little Book Whiskey series, “To The Finish.” Four Roses Distillery has announced its 2022 Limited Edition Small Batch Bourbon.Show Notes: The Kentucky Bourbon Benefit raises $1.4M Woodford Reserve is creating a sensory experience at Charles De Gaulle Airport in Paris, France The Macallan partners with luxury automotive Bentley Motors in new release Buffalo Trace Distillery announces the Buffalo Trace Bourbon Heritage Month Collection Kentucky’s Original Black Bourbon Enthusiasts are bringing back their 5th Annual Bourbon & Benevolence Tasting & Charity Auction Campari Group buys a 15% minority stake in Howler Head Uncle Nearest Premium Whiskey has been ranked among the top 1,000 companies honored on the 2022 Inc. 5000 list Louisville Bourbon Transit Co releases the fifth batch of Bedtime Bourbon Freddie Noe has released the sixth chapter in his acclaimed Little Book Whiskey series, “To The Finish.” Michter’s Distillery will release its US*1 Toasted Barrel Sour Mash Whiskey Shirakawa 1958 Single Malt, believed to be ‘the world’s rarest Japanese whisky’, will be distributed worldwide Barrell Craft Spirits will introduce Barrell Vantage Four Roses to releases 16-year-old OESV barrels Four Roses Distillery has announced its 2022 Limited Edition Small Batch Bourbon @woodfordreserve @the_macallan @bentleymotors @buffalotracedistillery @buffalotrace @502kobbe @campariofficial @campariusa @howlerheadwhiskey @uncleanearest @beamgeneration8 @michterswhiskey @barrellbourbon @fourrosesbourbon Support this podcast on Patreon

It’s Bourbon Community Roundtable #71 where we are joined by the likes of all of our friends to talk about some hot topics in the recent bourbon news. Up first, we discuss lotteries vs lines. Now that Old Forester and Four Roses have announced they are no longer going to sell their limited birthday bourbon and small batch editions in the gift shop to local Kentuckians from people camping out, it has moved to a nationwide sweepstakes where anyone can enter. So, is this the beginning of the end for waiting in lines for bourbon? The Kentucky Bourbon Hall of Fame is inducting six new people. There is criteria to make it, but what criteria would we consider to be in our hall of fame? Lastly, we look at an old topic which is what is the cheapest bottle you need to own? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about whiskey for medicinal purposes Is Waiting in Line Dead? What's the criteria for the Bourbon Hall of Fame? What is the cheapest bottle worth having? @oldforester @fourrosesbourbon @kentuckybourbontrail @breakingbourbon @fredminnick @drinkseelbachs @bourbonr @sippncorn Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Small Batch Coy Hill. This non-age stated whiskey is 153.2 proof and $55 MSRP (375mL). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 19th 2022. The Kentucky Bourbon Hall of Fame will induct six new individuals.King of Kentucky packs two new 15 and 18year old releases. Old Forester Birthday Bourbon Allocation Goes Into A National SweepstakesShow Notes: Rally is selling 2,000 shares at $7 each for a six-bottle collection of Pappy Van Winkle Beam Suntory has double-digit net sales growth for the first half of 2022 Wigle Whiskey sells to the owner of the Pittsburgh Pirates Hard Seltzer and RTD shares increase in 2022 from IWSR The Scottish government will review if the angels’ share has health and environmental impacts The Kentucky Bourbon Hall of Fame will induct six new individuals Ross & Squibb Distillery announce Remus Repeal Reserve Series VI Straight Bourbon Whiskey King of Kentucky packs two new 15 and 18 year old releases @rally @jdflicker @robbreport @beamsuntory @wiglewhiskey @brownforman @kentuckybourbontrail Support this podcast on Patreon

Some people will say we are currently experiencing a bourbon shortage. However, if you go to your local store you will see it's quite the opposite. There are walls of bourbon and with so many labels it's hard to know where everything comes from. To help dig through this topic I've invited Chad & Sara from It's Bourbon Night to join the show. We talk about how they met and how they've grown their YouTube channel into one of the premier places on the internet to get informative opinions on the latest whiskey releases as well as the favorite amongst many YouTubers, lists and top 10s. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about opening bottles prior to purchase for allocated bottles When did you start your YouTube channel? Do you remember your first video? Are there some videos that never get published? Have you figured out the formula to get the mosts views possible? How have you been able to combat the negative comments that come on the internet? Have you had to pivot on how you create content and find new audiences? Have you started to see an overcrowding of brands on the market? Is there such a thing as a "bad run" of MGP barrels? Will MGP still be the go-to source in 5 or 10 years? When production catches up, how do you determine who get space on the shelf? What will hurt the bourbon market the most? Are celebrity whiskey brands going to overcrowd the market? Will we start seeing labels begin to fail? @itsbourbonnight Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Ben Holladay Bottled-In-Bond Bourbon. This 6 year old bourbon is 100 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 5th 2022. An Israeli distillery makes country’s first Kentucky bourbon-style whiskey. Pennsylvania Liquor Control Board members are investigated after buying leftover Pappy lottery bottles. Goose Island Bourbon County Stout announces 7 variants for this year's release.Show Notes: Revival Vintage Bottle Shop to Open New Location This Fall at North by Hotel Covington High West announced its Protect the West initiative and Campfire Release Maker’s Mark is honoring its co-founder, Marjorie Samuels, with the opening of a special permanent vestibule 11 American Whiskey Trends in 2022 from Beverage Dynamics Magazine The World’s 10 Most Valuable Spirits Brands (2022) Caskshare is set to launch The Big Lie aimed at Trump Breckenridge Distillery and the Denver Broncos announced two new limited-edition Mile High Bourbon Blends Old Overholt Straight Rye Whiskey will increase to a four-year age statement Antheum Studios and Tennessee Legend Distillery present Assassin’s Creed Straight Bourbon Whiskey @revivalvintagespirits @drinkhighwest @makersmark @beveragedynamics @caskshare @breckdistillary @broncos @old_overholt_official @jimbeam @beamsuntory @antheumstudios Support this podcast on Patreon

Every brand finds their path. Some will talk about their grains sourced right on their farm. Some will rely on a historical figure from decades ago. But for Rabbit Hole, it's been about being a modern brand. Kaveh Zamanian makes his return to the show to talk about how the brand has changed in the few years since we had him on last. We discuss how their brand and liquid has evolved, how they are reaching into new demographics, his take on their new series of high end innovations and collaborations and a past time favorite of all of ours, dusty hunting. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about being Fred Minnick Why don't you go by Doctor Z? Did you originally intend the distillery to be built for Fred to have a 24-hour fermentation sleepover? Is the location of the distillery challenged by location since it's in a popular location? What are you doing to keep up with demand? Are you positioning yourself as a modern brand? Has the consumer mindset changed over the past few years now that the brand has grown? How do you collect your demographic data? What approach are you taking that you have such a high female consumer-base? How were you able to create no market confusion with your expressions? Why do you have a fascination with malting? Can you tell from the malting process that something will work or do you have to see it all the way through? What makes your 10 year blend and the 16 year french oak release special? What does the Founder's Collection mean to you as this was introduced? How did you get hooked up with Starlino? Are there barriers to entry as you grow and expand into international markets? Are bartenders or stores the best way to spend your resources for getting to market? How has your dusty hunting collection going? Are you trying to recreate some of your favorite dusties? @rabbithole @kzrabbithole Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Buzzard's Roost Cigar Rye. This non-age stated rye is 105 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for August 5th 2022. An Israeli distillery makes country’s first Kentucky bourbon-style whiskey. Pennsylvania Liquor Control Board members are investigated after buying leftover Pappy lottery bottles. Goose Island Bourbon County Stout announces 7 variants for this year's release.Show Notes: The silent auction for Eastern Kentucky flood victims starts Aug 11th An Israeli distillery makes country’s first Kentucky bourbon-style whiskey Jim Beam has revealed plans to invest more than US$400 million to expand the Booker Noe Distillery TTB proposes to include “American single malt whisky” as a distinctive product of the United States Pennsylvania Liquor Control Board members are investigated after buying leftover Pappy lottery bottles Buzzard’s Roost Whiskey is celebrating its third anniversary with a pair of new bourbon releases Lux Row announced Daviess County Kentucky Straight Bourbon Whiskey Finished in Lightly Toasted American Oak Barrels American Mash & Grain releases Borrowed Page Volume 1 Barrell Craft Spirits releases BCS Gray Label Dovetail Goose Island Bourbon County Stout announces 7 variants for this year's release @fredminnick @jimbeam @buzardsroostwhiskey @daveisscountybourbon @barrellbourbon @gooseisland @mashngrain Support this podcast on Patreon

You've probably heard of the legendary Stitzel-Weller distillery. Getting a taste of whiskey created by this famous place is nearly impossible for the average person. But, there is one opportunity that remains where you can get just a hint at the greatness. Doug Kragel joins the show to give us the history and in-depth breakdown of Blade & Bow. As a brand educator he knows all about the products in the Diageo portfolio and we try and dig into more about the identity of these whiskeys. And to make everyone jealous, we even get to drink the limited 22 year old release. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distribution markups How did you get into a role of an ambassador or brand educator? What was the George Dickel brand like when you started? How do you determine criteria for an accelerator program? Why was Blade & Bow created? How does a partnership form to get whiskey to make this brand without revealing sources? What's the difference between fractional blending vs solera? Is there a team or a single master blender? What if I challenged you and said are there really 20 year old barrels being dumped in the blend? Why only have a small still at Stitzel-Weller and not try to recreate the magic it once had? Why have partnership with Garden & Gun at the distillery? What is the next phase of growth for Blade & Bow? What does a membership to the Five Keys Club get you? Why do a 22 Year Blade & Bow vs another Orphan Barrel? Will we ever see Bulleit distilled whiskey go into Blade & Bow? @bladeandbowwhiskey @stitzelwellerdistillery Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run Reflection 1. This non-age stated bourbon is 95 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for July 29th 2022. A Task force is being formed to investigate and possibly lower taxes imposed on Kentucky bourbon. Spirit of Gallo has invested in Horse Soldier Bourbon.Four Gate drops 4 new releasesShow Notes: A Task force is being formed to investigate and possibly lower taxes imposed on Kentucky bourbon Castle & Key now has an AirBNB A free resource for learning called “Bourbon School” on YouTube by Henrik Brandt Spirit of Gallo has invested in Horse Soldier Bourbon 21c Museum Hotel’s original Louisville location is an official, top-level Barrel sponsor of the Kentucky Bourbon Trail Old Louisville Whiskey is coming to Kentucky in early August ASW Distillery is releasing Fiddler Chin Music that commemorates the Atlanta Braves’ 2021 Championship run 291 Colorado Whiskey and Master Blender Marianne Eaves collaborate on 291 “E” Eaves Release Four Gate Whiskey Company has announced four new releases @horsesoldierbourbon @castleandkey @the_bourbon_nerd @21clouisville @21clexington @21chotels @oldlouisvillewhiskeyco @aswdistillery @braves @distillery291 @mariannebmd @fourgatewhiskey Support this podcast on Patreon

The roundtable is our monthly show where we look at new and interesting angles for the bourbon ecosystem. Marketing plays a big role in whiskey. There always needs to be a story that sells the brand. Last week, an article in VinePair sparked the question as to whether or not you need heritage for American whiskey. How important is it to have a deep lineage to bourbon and is that necessary for customer appeal? In the second half of the show, we break down finished bourbons and why in the past few years have we seen a big surge and what makes that attractive to more consumers. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the history of barrel proof bourbon. Does heritage matter in American whiskey? Why are we attracted to finished bourbons? @vinepair @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Rossville Union 2022 Barrel Proof. This 7 year rye is 117.2 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for July 22nd 2022. Bourbon Women SIPosium details are in and tickets are available. Herz tracks down a counterfeiter who sold bottles through Unicorn Auctions. Limestone Branch Distillery announces the 2022 Yellowstone Limited Edition. Show Notes: Update on Heaven Hill from an enthusiast who saw line cheating Buffalo Trace plans to add a new tourism and dining destination The Catholic Education Foundation's inaugural online bourbon raffle raised $105,000 The Bourbon Women's annual SIPosium Conference August 25 to 28, 2022 Adam Herz busts a Wisconsin man who sold over $18k in counterfeit bourbons via Unicorn Auctions Timberwolf Whiskey is launched and caters to outdoors enthusiasts Brother’s Bond launches its first limited-release, Brother’s Bond Original Cask Strength Bourbon Arcane Distilling introduces its flagship whiskey, Arcane Alpha A team of four friends and founders announce the release of Hidden Barn Kentucky Straight Bourbon Whiskey Limestone Branch Distillery announces the 2022 Yellowstone Limited Edition @bourbonwomen @unicornchicago @heavenhilldistillery @buffalotracedistillery @brothersbondbourbon @arcane_nyc @hidden_barn @yellowstonebourbon @limestonebranch Support this podcast on Patreon

There's not many people in the bourbon industry that have a story like our guest. Bo Garrett wanted a better life than working in the coal mines of eastern Kentucky. He picked up a guitar and left for Lexington, Kentucky to be discovered. He met some key people that would change his life forever and spent over 20 years together on the road as the lead guitarist for Montgomery Gentry while being sponsored by Jim Beam. After the tragic passing of Troy Montgomery, it sent Bo to a dark place and he needed something. After a fateful run-in with Jimmy Russell while having dinner with Fred Noe, he started giving tours at Wild Turkey and discovered a new passion and became one of their esteemed Brand Builders. After you hear this story, you will see that Bo is the literal rockstar of the bourbon world. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about proofing based on taste or most money Did you have a family history in moonshining? When did you start getting into playing guitar? What genre did you first start with? What did the music career really take off? What was your best and worst tour experience? Do you miss life on the road and touring? What is your guitar of choice? Do you still keep in touch with everyone in the band? How did Booker Beam and Montgomery Gentry come together? Do you look back on your days on the road and wish you hunted more? What made you want to be a tour guide at Wild Turkey when you weren't touring? How are you finding historical information and pictures to share on social media? Are you digging up more history on Jimmy Russell as you spend time with him? What else are you doing as a Brand Builder at Wild Turkey? @wildturkey @montgomerygentry Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Basil Hayden Subtle Smoke. This non-age stated bourbon is 80 proof and $50 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for July 15th 2022. Heaven Hill Bourbon Experience is currently in the process of changing their special releases. Bardstown Bourbon Company releases Discovery #8 and Discovery #9. Heaven’s Door Spirits announces the inaugural release of its Decade Series.Show Notes: A global shortage of bourbon has led to a lack of cheap RTDs in New Zealand Securities Commissioner in Texas dismissed a cease and desist order against Whiskey & Wealth Club Heaven Hill Bourbon Experience is currently in the process of changing their special releases An ABC investigation led to four felony indictments against two men sharing Virginia ABC liquor store information Copper & Kings has launched a new tour and bourbon Bardstown Bourbon Company releases Discovery #8 and Discovery #9 Barrell Bourbon Batch 033 is announced Heaven’s Door Spirits announces the inaugural release of its Decade Series Woodford Reserve releases its annual limited-edition Batch Proof. Second Booker’s Bourbon batch of its 2022 collection is here, “The Lumberyard Batch.” Support this podcast on Patreon

We all come from different backgrounds, yet we all find a passion in bourbon. One of the most intriguing stories I have ever been introduced to is from our guest today, Caroline Paulus. Her first love and her area of study is archeology. She had no idea that coming to Kentucky from Wisconsin on a dig would lead her into a new career in bourbon. She is fascinated with the history of whiskey and that has made her become one of the leading authorities when it comes to analyzing dusties. As the whiskey historian at Justin's House of Bourbon and senior editor for The Bourbon Review, she tells her story about falling into this line of work and some stories about running one of the best stores dedicated to bourbon in Kentucky. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distilling presence during World War II Was whiskey ever a thing in your household or did you discover it later in life? Why do people from Wisconsin ruin an old fashioned? What was your original archeology digs in Kentucky focused on? How do you make the jump from being an archeologists to getting into bourbon? How are you now after losing your senses to COVID? Who taught you to get comfortable tasting whiskey? At what point do you become a whiskey historian? Have you been able to spot fake dusties? What's the most popular item sold at Justin's House of Bourbon? Can you try to hand sell me a dusty bourbon? @houseofbourbonlex @houseofbourbonky @houseofbourbonlou @bourbonreview @misswhiskeyhistorian Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Blood Oath Pact 8. This non-age stated bourbon is 98.6 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for July 8th 2022. Bardstown Bourbon Company has entered into an agreement to acquire Green River Spirits Company. Jackie Zykan announces her next venture called Hidden Barn. Russell's Reserve 13 is now an annual release with the next one coming soon.Show Notes: Bardstown Bourbon Company has entered into an agreement to acquire Green River Spirits Company Jackie Zykan announces her next venture called Hidden Barn Malcolm Jenkins joins as a Board Member and Investor of New Liberty Distillery Pernod Ricard is creating a dedicated business unit called The American Whiskey Collective New Riff Distilling broke ground on a 40,000 barrel warehouse Disney unveils $5000 drink on new cruise CULPER BRO’S 355 is a new bourbon for the UK market Old Forester Distilling Co. announcesThe 117 Series – Whiskey Row Fire Silver Screen Bottling and Alan Jackson release Silverbelly Russell's Reserve 13 is now an annual release with the next one coming soon Diageo and The Vita Coco Company announce a new series of Captain Morgan RTDs @bardstownbourbonco @jackiezykan @malcolmjenkins @pernodricard @newriff @disneycruisline @oldforester @officialalanjackson @russellsreservebourbon @vitacoco Support this podcast on Patreon

Smooth Ambler made a name for themselves with Old Scout. It was before the big craze of higher-aged sourced MGP when it was relatively easy to find. But, all good things come to an end and now they had to figure out how to keep that business sustainable. John Little, Founder of Smooth Ambler, joins the show once again to talk about why transparently sourcing whiskey was a critical component of the business. John feels they made plenty of mistakes early on and are trying to recapture the glory Old Scout once had. We dive into the economics of the sourced market of increased costs and what the future holds for their own distilled whiskey. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the best introduction to bourbon flights How hard was it to take a step back from being involved with every facet of the business? Why did sourcing whiskey never leave your business? Did the market dictate Old Scout's trajectory? Why not shut down the still and go all-in on sourced product? Did you ever think about putting Old Scout to the side once your distilled product was ready? What future modeling did you use to figure out when to put down new make or just purchase aged inventory? What was the reaction when Old Scout went off the market and back on? Why was transparency so important when it came to telling the Old Scout story? Besides capital, what initial challenges do you have sourcing whiskey? How much better have you gotten at projecting pipeline and future growth? Aged stock has increased significantly, so how are you handling this? As barrel prices increase are you absorbing costs or planning on passing on those costs? @smoothambler Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Blade and Bow 22 Year Bourbon. This 22 year old bourbon is 92 proof and $450 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for July 1st 2022. Catoctin Creek Distilling Co. and heavy metal rock band legends GWAR are back for the second annual release. Jack Daniel introduces Small Batch Special Release Coy Hill High Proof in 375ml bottles. Stellum Spirits introduces Stellum Black specialty blends.Show Notes: Scotch Whiskey exports gave the UK $175 per second in 2021 Researchers released a report on the economic impact Texas distillers made Limestone Branch Distillery has donated $25,000 to aid floods impacting Yellowstone National Park Five new laws passed for licensees and applicants of Virginia Catoctin Creek Distilling Co. and GWAR are back for the second annual release Hotaling & Co. relaunches Old Potrero Straight Rye Whiskey Redbreast has unveiled Kentucky Oak as the first release in its new American Oak series High West Distillery has launched the 2022 edition of its Spring Rendezvous Rye Jack Daniel introduces Small Batch Special Release Coy Hill High Proof Stellum Spirits introduces Stellum Black specialty blends @limestonebranch @yellowstonenp @abc_va @catoctincreek @gwar @hotalingandco @redbreastwhiskeyus @drinkhighwest @jackdaniels_us @stellumspirits Support this podcast on Patreon

I know you've missed it, but the roundtable is back for another big show talking about spicy topics. The big news of Jackie Zykan leaving Old Forester made waves in the bourbon world. Is she a replaceable asset to Brown-Forman and what happens with the 117 series? King's County and the Irish Whiskey Association are in a battle over the use of "irish-style" whiskey on the label. Who should give an inch here? Would we be up in arms if someone outside the US used "bourbon-style" on their label? And there's always more sticker talk but this time we go over the use of copyright and trademarks on different distilleries bottles. Show Notes: Jackie Zykan is leaving Old Forester. What do we think will happen to the brand? Is she replaceable? King's County and the Irish Whiskey Association are in a battle. King's County created an "irish-style" whiskey and the IWA sent a cease and desist. What would we think if a distillery in Ireland created a "bourbon-style" whiskey and put that on the label? Stickers are going less than subtle now. In the case of copyright issues, should distilleries start caring more? @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone Family Recipe. This 6 year old bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for June 24th 2022. Master Taster Jackie Zykan steps away from Old Forester. King’s County Distillery has been served a cease-and-desist letter by the Irish Whiskey Association. Bardstown Bourbon Company’s newest Collaborative Series with Plantation Rum Show Notes: Master Taster Jackie Zykan steps away from Old Forester Sought-after American whiskies at Whisky Hammer’s The Spirit of America Whiskey Auction TTB Approved 177.7K Products L12M through May 2022 Registration is open for the 2022 American Distilling Institute Craft Spirits Conference & Expo Augusta Distillery has broken ground on a $23 million distillery Absolut Company has partnered with Blue Ocean Closures to develop a natural fiber-based cap King’s County Distillery has been served a cease-and-desist letter by the Irish Whiskey Association Lugh Gill Distillery in Ireland announces its acquisition by the Sazerac Company Bardstown Bourbon Company’s newest Collaborative Series with Plantation Rum Coal Pick Distillery out of Drakesboro, Kentucky has released their first wheated bourbon Wyoming Whiskey announces its limited edition Powder River straight bourbon whiskey FEW Spirits releases Motor Oil Whiskey collab with Black Rebel Motorcycle Club Tamworth Distilling is making its whiskey from an unusual ingredient, the green crab @jackiezykan @brownforman @whiskyhammer @americandistilling @augustakydistillery @absolutus @kingscountydistillery @bardstownbourbonco @plantation.@rum @wyomingwhiskey @fewspirits @brmcofficial @tamworth_distilling Support this podcast on Patreon

Toasted barrels are all the rage right now, but why? Do they taste better than the regular bourbon counterparts? Or has the consumer shifted their taste profile? In this episode, the Bourbon Pursuit team sits down and blind tastes our way through four samples and we ponder on many questions in the toasted category. Where did it start? Do different mashbills effect the outcome? and Where should the line be drawn on what's acceptable? We examine this and a lot more as we also pick our favorite in the lineup. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about dusty bourbon taste We blind Woodford Reserve Double Oak, Elijah Craig Toasted, Michter's Toasted Barrel, and Wild Turkey One Where did we see the first ever release of toasted barrels? Do different mashbills effect a toasted release? Why aren't toasted barrel releases transparent with the time spent in the barrel? Why did Woodford make their toasted Double Oaka line extension while others are limited editions? Why you think double oak finishing will explode because of young bourbon? Will toasted barrels be a mainstay or a trend? How does barrel entry proof effect the toasted barrel? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Bourbon St. Patrick’s Edition. This non-age stated bourbon is 100 proof and $135 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for June 17th 2022. Pursuit United has been crowned “Best Bourbon” at the 2022 John Barleycorn Awards. Is bourbon losing popularity to tequila and mezcal? WhistlePig has launched two new bottled-in-bond whiskeys.Show Notes: Pursuit United has been crowned “Best Bourbon” at the 2022 John Barleycorn Awards for Spring Is bourbon losing popularity to tequila and mezcal? Brindiamo Group released a new video series called "The Business of Bourbon" Ezra Brooks 99 and Rebel 100 brands will be available in 1.75L bottles Pennsylvania may get rid of government-ran liquor sales Nine distilleries have joined forces to create the Sonoma County Distillery Pass Michigan Craft Distillers Association announced the Michigan Distilled Festival Boundary Oak Distillery announces a $4 million expansion The annual Kentucky Bourbon Affair fantasy camp won’t happen in September 2022 Hella Cocktail Co. announced a $5 million investment from Uncle Nearest Dream Theater guitarist John Petrucci unveiled Rock the Barrel 2 O’Shaughnessy Distilling Co. has launched Keeper’s Heart Bourbon + Irish Goodwood Brewing + Spirits is releasing a collaboration with Three Chord Bourbon Frank August 100 Proof Small Batch Bourbon has been announced Brown-Forman Corporation and The Coca-Cola Company announced Jack & Coke RTD Nevada Distilling has a new product called Smoke Wagon Uncut The Younger WhistlePig has launched two new bottled-in-bond whiskeys @pursuitspirits @ezrabrooksbourbon @jackdaniels_us @brindiamogroup @rebelbourbon @sonomacounty @mispirits @boundaryoakdistillery @ky_bourbonaffair @hellacocktailco @johnpetrucciofficial @ironsmoke @odistillingco @goodwoodbrewing @threechordbourbon @thefrankaugust @brownforman @cocacola @smokewagonwhiskey @whistlepigwhiskey Support this podcast on Patreon

If you saw a market that was a sinking ship, would you jump on board? That was bourbon 25 years ago when clear spirits were winning. Trey Zoeller joins the show once again to reflect on the past 25 years. We dive into what it was like trying to break into a community that didn't want newcomers and the hurdles that came along with it. Not to mention, how he could get great barrels of bourbon for a steal because no one wanted them. Lastly, we talk about the lightbulb moment of Ocean that has truly become his signature on the industry and if we will ever see Jefferson's Space Aged. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about looking for flavors on white dog You were 28 years old when you started Jefferson's in 1997, tell us about that time. How did you know that there was a bunch of aged whiskey sitting around to buy? What was is like trying to sell whiskey between 1997 and 2002? Did you ever think about closing up shop and quit selling whiskey? Were you welcome to whiskey festivals? Why did Brown Forman and Heaven Hill send you a cease and desist? What hurdles did you have with sourcing early on and how did you get ahead of it? How did you handle the call when it came to buying the 17yr Stitzel-Weller barrels? When did you realize you were running out of 17yr barrels and you had to do something different? Tell us the background on Ocean and the lightbulb moment At any given time, how many barrels do you have at sea or on river? How many voyages are you up to now? When can we expect Jefferson's Space Aged? @jeffersonsbourbon Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Triple Mash. This non-age stated whiskey is 100 proof and $33 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for June 10th 2022. Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery, Wilderness Trail announces the release of first 8-year bourbon, Playboy is releasing their first bourbon called Rare Hare 1953 Anniversary EditionShow Notes: Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery Four Roses Bourbon will investing $23M in new warehouses Bulleit vs Redemption Rye lawsuit gets a verdict Maker’s® 46 announces partnership with flavor company Spiceology Edible QR codes could authenticate whiskey Booker’s Batch 2022-01 released called “Ronnie’s Batch” Frey Ranch Distillery releases a limited-edition Single Barrel Rye Wyoming Whiskey announces release of limited edition National Parks No. 2 Cascade Moon 15 Year Old Barrel Proof Woodford Reserve releases new Distillery Series bottle, Toasted Oak Oat Grain Playboy releases Rare Hare 1953 Anniversary Edition @heavenhilldistillery @bulleit @bulleitwhiskey @fourrosesbourbon @makersmark @freyranchdistillery @wyomingwhiskey @cascadehollowdistillingco @woodfordreserve @playboy Support this podcast on Patreon

Many of us have a passion for bourbon but I'm not sure we think to ourselves, "I want to run my own liquor store." Our guest today took that leap. Luke Castle makes his return to the show but not to talk about being a bourbon enthusiast but to talk about his new endeavor taking ownership of Ace Spirits, it's a retail shop in Minnesota who you may have heard about from a prior guest when we talked about moving volume with shipping. Luke puts it out there for those wanting to learn about the business and answers the questions many of us want to know as bourbon consumers such as distributors, barrel picks, allocation, and figuring out what determines a best customer. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about XYZ You were back on Episode 166, but tell folks how you got into bourbon. What made you want to leap into the business after being an enthusiast? What did you want to change to make it your version of Ace Spirits? What's the currently landscape for direct to consumer in Minnesota? What would direct to consumer mean to you as a retailer if it opened up or shut down completely? Are you starting to see the decrease of allocated barrel picks happen? What are the new brands people are getting excited about? Do you prefer a small or large distributer to buy from? Do distributors and brand reps just show up randomly to try and push stuff? What do you find the most challenging aspect of owning a liquor store that you didn't know about? What is your method for selling allocated bourbon? Are you figuring out your best customers through a rewards program? What is your method for growth to find new customers? @acespirits Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Sunday's Finest Gold Fashioned. This non-age stated ready to drink cocktail is 84.4 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for June 3rd 2022. The TTB proposes removing all standard bottle sizes for spirits, A new Guinness Book of World Records has been set for the largest bottle of whisky ever sold, J. Rieger & Co. recently released its first bottled-in-bond straight bourbon whiskey.Show Notes: TTB proposes removing all standard bottle sizes for spirits Frazier Museum in downtown Louisville is bringing back Michter's Speakeasy New Guinness Book of World Records has been set for the largest bottle of whisky ever sold - The Intrepid Tarnished Truth launched new barrel pick experience Mashed "The Simple Hack That Will Take Cheap Bourbon To The Next Level" Next Century Spirits has launched Bear Fight American Single Malt Whiskey Victor George Spirits launches Fort Mosé 1738 Chattanooga Whiskey releases their Bottled in Bond Vintage Series: Spring 2018 Vintage J. Rieger & Co. releases its first bottled-in-bond straight bourbon whiskey @frazierhistorymuseum @usmacallan @the_macallan @tarnishedtruth @mashedfood @thisismashed @nextcenturyspirits @vgvodka @chattwhiskey @jriegerco Support this podcast on Patreon

We are skipping the roundtable this month because of Memorial Day timing so I wanted to bring another great session that we had at our Whiskey From Home event. I'm joined by David Jennings of RareBird101, Caroline Paulus of The Bourbon Review and Justin's House of Bourbon, and Pops from Bourbon & Banter as we talk about the secret to finding great bourbon, but at the same time, what are the fatal flaws people make when hunting. This was streamed to over 50k people and if you want to watch all the replays just head over to whiskeyfromhome.com. Show Notes: What is the current state of affair for hunting limited edition bourbons? Is this a good time to be hunting rare bourbon? Are single barrel selections today's unicorn? Does it take good friends and connections? What are good options on how you can find really good whiskey today? Are you looking for off-profile or something that will sell for single barrels? What are the cardinal sins of hunting bourbon? @rarebird101 @houseofbourbonlex @houseofbourbonlou @misswhiskeyhistorian @bourbonbanter Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Westward American Single Malt Cask Strength Whiskey. This non-age stated whiskey is 125 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for May 27th 2022. Spotify accidentally advertises Wild Turkey on every podcast in a bad way, Jim Beam launches Hardin's Creek, and Dixon Dedman announces his highly anticipated next creation 2XO.Show Notes: Spotify accidentally advertises Wild Turkey on every podcast and it backfires in a bad way Jim Beam announces the global launch of Welcome Sessions with Muse Florida Craft Spirits Association launches The Florida Distillery Trail Jim Beam is launching a new line extension called Hardin's Creek Barrell Craft Spirits will introduce BCS Gold Label Seagrass Balcones Distilling announces Big Baby 2022 Cedar Ridge Distillery is set to release a commemorative label on its Iowa Bourbon Milam & Greene Whiskey second release of The Castle Hill Series Straight Bourbon Whiskey Sagamore Spirit announces the national launch of its ready-to-drink canned craft cocktails Smooth Ambler is launching Founders’ Cask Strength Series Bourbon Rabbit Hole presents Nevallier Founder's Collection Kentucky Straight Bourbon Whiskey Finished in French Oak Dixon Dedman announces his highly anticipated next creation, 2XO Kentucky Straight Bourbon Whiskey @wildturkey @spotify @jimbeamofficial @floridacraftspirits @barrellbourbon @balconesdistilling @cedarridgeiowa @milamandgreenewhiskey @sagamorespirit @rabbithole @dixon_dedman Support this podcast on Patreon

Gone are the days of paying for billboards, newspaper, and bench ads and bus stop. Everyone has the capability to access a world of information right in the palm of their hand. If you're like me, you're checking your email 50 times a day and getting hit with notifications across multiple social platforms and other apps that demand your attention. But as a bourbon brand, how do you capitalize on the digital space? Brandon Smith joins the show to talk about how he is building a digital strategy at Bardstown Bourbon Co. We talk about how to gather data and develop A/B testing to figure out which digital ads work. But we also talk about platforms and influencer engagement to encompass the realm of digital trends. So if you are a bourbon brand, here's your chance to take a few notes. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about why rye whiskey labels are green Talk about your introduction into whiskey and led you into growing a popular instagram account @thedailydram Did you take on a big career change to get into bourbon? What was Bardstown Bourbon Co's vision for a digital strategy? How do you create a story for your brand if you're a new entrant into the market? How are you turn a story into a digital asset? How did you examine the data to determine who is tied to your brand? What have you found to be successful as engaging content? How do you decide how to follow a trend? How long do you have to react to a trend before it becomes stale? Is there more value in someone else creating content vs being done by the brand? Where do you place your bets with influencers based on followers? How do you measure success for a digital campaign? @bardstownbourbonco Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Dexter Three Wood Straight Bourbon Whiskey. This non-age stated bourbon is 100.6 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

**EXCLUSIVE** It's This Week in Bourbon for May 20th 2022. Evan Williams Single Barrel is being removed nationally and we've got an exclusive with Heaven Hill spokesperson, Josh Hafer, Freddie Noe has been given the title of 8th generation Master Distiller, $150k in stolen bourbon has been recovered and thieves have been arrested. Show Notes: **EXCLUSIVE** Evan Williams Single Barrel is being removed from national markets, made KY-only release. Joined by Heaven Hill spokesperson Josh Hafer Freddie Noe has been given the title of 8th generation master distiller Celebrate National Bourbon Day in the Bourbon Capital of the World June 9-12, 2022 Angel’s Envy $8.2M Expansion Evan Williams Bourbon announced the 2022 class of veterans selected as American-Made Heroes Beverage Information & Insight Group on Whiskey Growth Elijah Craig's new multi-year partnership with PGA TOUR golfer, Talor Gooch $150k in stolen bourbon has been recovered and thieves have been arrested Lost Lantern releases 7 single barrels Budverse Legends: Dwyane Wade x Budweiser Zero Edition NFTs @evanwilliamsbourbon @heavenhill @kybourbonfest @beamgeneration8 @jimbeamofficial @angelsenvy @elijahcraig @lostlanternwhiskey @budweiser Support this podcast on Patreon

We get lots of random emails. Most of the time it's recommendations for visiting kentucky, but if you are going to come just make sure you check out our Yelp list for of our recommendations. But every once in a while we get questions where people need our advice. This could be from brands or just individuals out there wanting to break into the industry. So I thought, how great would it be to have an episode where we give free consultation advice? In this episode we give our advice on sourcing, blending, and social media strategies. So stay tuned as you get to hear the Bourbon Pursuit team answer your questions about the whiskey business. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about experimenting with stainless steel barrels and staves Phil Brandon of Rocktown: I've been distilling for 12 years, and won major awards for my bourbon, and sell all we make. Should I buy more stills to expand production or source new make from Kentucky distilleries? Jason Miller: I am looking at blending, and creating a business based on blending. What are some of the beginning steps in this process? @BarrelProofMarketing : What advice would you give to a new brand on how to build a social media following? Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The D12tance Bourbon. This 12 year old bourbon is 96 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for May 13th 2022. Kentucky Bourbon Festival Tickets Go on sale, Longbranch and McConaughey launch the Wonder What If Campaign, Goose Island Bourbon County Stout Enters the NFT space.Show Notes: Kentucky Bourbon Festival Tickets are now on sale Southern Glazer’s Wine & Spirits has signed a four-year distribution agreement with Beam Suntory California Senate Bill 620 makes big changes to DTC language North Carolina Alcoholic Beverage Control Commission cracks down on illegal shipments Liberty Pole Spirits will build a new distillery campus Longbranch and McConaughey launch the Wonder What If Campaign Maria Pearman CPA has written a new book called Distillery Finance Chicken Cock's new limited-edition release of Island Rooster Rum Barrel Rye. Traverse City Whiskey Co. announces American Lakeside Peach Whiskey Balcones Distilling and ZZ Top re-release Tres Hombres Westward Whiskey releases Westward American Single Malt Elements: High Desert to Klamath Basin Brad Paisley launches American Highway Reserve Route 2 Goose Island Bourbon County Stout Enters the NFT space @kybourbonfest @kybourbonfestival @visitbardstown @sgwinespirits @beamsuntory @libertypolespirits @longbranchbourbon @officialmcconaughey @chickencockwhiskey @tcwhiskey @balconesdistilling @westwardwhiskey @bradpaisley @americanhighwayreserve @gooseisland Support this podcast on Patreon

When you think of Coors, you are probably like me and you get the image of the silver bullet and the cold blue mountains on the side of the can. Or perhaps you know Molson-Coors as one of the top beverage brands in the world. But you most certainly didn't think of Coors as a whiskey company, until now. David Coors joins the show to talk about the family business and going from a just beer company into a full beverage enterprise. David has a deep connection with whiskey that spans back to his childhood and he is spearheading the next phase of company expansion by releasing their first ever collaboration whiskey, along with Bardstown Bourbon Co, called Five Trail. Listen to David's story and how Coors is learning what it's like to get into the whiskey business. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about answering questions on industry news vs people's thoughts Talk about your involvement with the family business and when you got into it How has Molson-Coors grown over the recent decade? At what point did you realize your name carries weight? When did Coors diversify away from Banquet into other beers? Why did your dad try to kill Blue Moon? What internships did you have at the brewery? What made Coors Banquet go to the stubby bottle? Was Cobra Kai a paid placement or organic? What lessons is failed marketing that you can apply to today? Did you have a hand in the seltzer craze hit? So what made you want to dive into whiskey? Did you have to sell your dad on venturing into whiskey? How did you figure out what kind of whiskey to do? Can you scale and sustain the malt part of the blend? How did you come to your proof point? What are those hard lessons you've learned by entering the whiskey business? Can your R&D team figure out how to make the barrel hoops blue when it's ready? Do you yourselves going even further into the whiskey category? What trends in the beverage alcohol space do you see happening? What is your cannabis strategy? @fivetrail @molsoncoors Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey. This non-age stated rye is 115.2 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.