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Richelle Fredson
An Intimate and Unfiltered Conversation on Books, Brands and Business. Each week Richelle dives into an unabashedly truthful conversation with authors, publishers and thought leaders to reveal a behind-the-scenes look at the business of books and what it means to be an author today.
Total 128 episodes
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128. Creating Through the Inevitable Changes of Life

128. Creating Through the Inevitable Changes of Life

This week I have a quick solo episode for you on Creating Through the Inevitable Changes of Life—I hope you’ll give it a listen!
08:1318/11/2024
127. Building an Online Business That Loves You Back GUEST: Michelle Martello

127. Building an Online Business That Loves You Back GUEST: Michelle Martello

This week on Bound + Determined, I’m chatting with an expert who will demystify what we REALLY need in the first few years of an online business, as well as strategic ways to build a platform-- whether you’re looking to get more clients or sell a book.
49:1212/11/2024
126. Lessons Learned From Manuscript Through Launch GUEST: Jessie Harrold

126. Lessons Learned From Manuscript Through Launch GUEST: Jessie Harrold

Back in June 2023, I interviewed matrescence expert Jessie Harrold on Bound + Determined, and she shared with raw vulnerability how hard it was to land her book deal. She talked about the timing, the road blocks, the shots in the dark she took, and what ultimately got her the publishing deal that is now launching Mothershift: Reclaiming Motherhood as a Rite of Passage. I still get emails several times a month from people who have stumbled upon that episode (#91) and are grateful for it. They tell me it was helpful to hear that for some people, this process is challenging and not what they’d imagined--that resilience and perseverance are necessary traits to bringing this dream to life. So it felt right to bring Jessie back on the show, as she is weeks away from launching Mothershift, to hear what the rest of her process was like.
40:5728/10/2024
125. Perfectionism in Your Creative Process

125. Perfectionism in Your Creative Process

This week on Bound + Determined, I’m coming to you with a quick pep talk on how to get rid of perfectionism in your writing and creativity—complete with a story about my biggest teacher—my 6-year-old son.
08:4021/10/2024
124. Creating a Profitable Online Business GUEST: Parker Stevenson

124. Creating a Profitable Online Business GUEST: Parker Stevenson

Parker’s incredibly helpful book Profit Pillars: A Proven System to Maximize the Bottom Line in Your Online Business launches November 19th, and we’re chatting about what YOU need to know to have a thriving business on this week’s episode of Bound + Determined. In this episode, we chat about: Financial challenges and perspectives at different stages of business Why we re-evaluate success each year in a fast-changing online world What profit pillars are and how to use them Why business owners are playing 2 important games simultaneously The book proposal process Getting a book deal with a small platform If you are a coach, course creator, group program facilitator, service provider, etc---this is an important listen!
37:0207/10/2024
123. Writing For Change and Activism GUEST: Mike DeSocio

123. Writing For Change and Activism GUEST: Mike DeSocio

This week on Bound + Determined, I’m chatting with Mike DeSocio, author of the new book “Morally Straight: How the Fight for LGBTQ+ Inclusion Changed the Boy Scouts—and America.” He’s an award-winning independent journalist whose articles on the climate crisis and the LGBTQ community have appeared in the Washington Post, Bloomberg, the Guardian, Fortune, Xtra, YES! Magazine, and more.
33:5916/09/2024
122. The Basics of Book Advances

122. The Basics of Book Advances

  When it comes to writing a book, many authors dream about that big six-figure advance---they want that money, honey. And for good reason. You all work HARD.   And while I want all my clients and readers to be paid their value and beyond, I find that when I speak to people about advance payments, there’s a lot they don’t yet understand.   That’s why I’m breaking down The Basics of Book Advances on the Bound+Determined podcast this week.   I encourage you to educate yourself NOW, so you know what to expect, AND you’ll know the secret to what I think is even more important than your book advance. It may surprise you!
10:2826/08/2024
121. Don’t Die with Your Book Dream Inside You GUEST: Jodi Wellman

121. Don’t Die with Your Book Dream Inside You GUEST: Jodi Wellman

You may think that a conversation about death and how we want to live our lives is a serious one—but I can assure you that this podcast episode is full of fun and laughs.   While Jodi’s work is steeped in research, she makes this conversation (and her book) so digestible that you’ll find yourself laughing along the way—and getting some clear action steps.
50:5212/08/2024
120. The Stories in the Way of the Story We Need to Tell GUEST: Eduardo Placer

120. The Stories in the Way of the Story We Need to Tell GUEST: Eduardo Placer

Drawing from his experiences in the U.S. as a proud Cuban American and member of the LGBTQ+ community, Eduardo shares his message of empowerment and belonging with audiences around the world.    In this soulful conversation, we discuss: The difference between authenticity and dominant authenticity.  Looking at the shame that we tuck away, and letting truth-telling be a catalyst for growth  Why mundane moments can make great stories  Facing our brain bullies when sharing vulnerably  How to choose which stories to tell 
45:4322/07/2024
119. Navigating Entrepreneurial Burnout GUEST: Chris Atley

119. Navigating Entrepreneurial Burnout GUEST: Chris Atley

  This week on the Bound & Determined podcast I’m chatting with Chris Atley, an award-winning coach, a TEDx speaker, and author of Abundant Soulutions: A Mompreneur's Guide to Manifesting Success through Self-Care.   We discuss what it means to practice self-care as an entrepreneur (and we’re not talking mani-pedis) and recall some of the sidesteps we took on our journeys as business owners—you know, those times when you should have trusted your gut but didn’t?
37:4615/07/2024
118. Students Share Their Book Proposal Blueprint Experience GUESTS: Leisse Wilcox and Dympna Weil

118. Students Share Their Book Proposal Blueprint Experience GUESTS: Leisse Wilcox and Dympna Weil

This episode may surprise you and ultimately give you the perspective you need to take action. From fear of the process and sharing in a group setting to concerns of taking up too much space or preferring private work, Leisse Wilcox and Dympna Weil share all the thoughts they had before, during, and after the Book Proposal Blueprint Program.
50:3317/06/2024
117. Turning Your Book into a Group Program GUEST: Kerry Dobson

117. Turning Your Book into a Group Program GUEST: Kerry Dobson

This week on Bound + Determined, I’m chatting with Kerry Dobson, a Group Program Architect who helps authors, established coaches, and experts craft and lead a signature group program that delivers real impact. Kerry has created and led over 100 group programs and helped more than 200 people lead their own groups (including many authors or soon-to-be authors!) Her experience and graduate degree in Adult Learning have taught her the true power of groups. When created and led well, groups ignite passion, create long-lasting and meaningful connections, and, through the support and accountability that comes with a group, results are almost guaranteed. Tune in to hear her suggestions and things to avoid when considering launching a group program, and hear the ways it can benefit you as an author!
37:0710/06/2024
116. Launch Legacies, Not Just Books: Publicity Insights with Marissa Eigenbrood GUEST: Marissa Eigenbrood

116. Launch Legacies, Not Just Books: Publicity Insights with Marissa Eigenbrood GUEST: Marissa Eigenbrood

This week on Bound + Determined, I’m thrilled to be in conversation with Marissa Eigenbrood, the President of Smith Publicity, a PR agency that I deeply admire. At Smith Publicity, Marissa leads a passionate team that champions a diverse range of literary voices. From established publishers to innovative hybrid presses, from independently published debut authors to influential keynote speakers and industry luminaries, Smith Publicity is committed to amplifying the voices of all authors.
41:5203/06/2024
115. The Benefit of Podcast Tours GUEST: Michelle Glogovac

115. The Benefit of Podcast Tours GUEST: Michelle Glogovac

Today on Bound and Determined, I’m chatting with Michelle Glogovac, The Podcast Matchmaker™, a podcast publicist, author of How To Get On Podcasts (McGraw Hill, 2024) and host of the award winning podcast, My Simplified Life. She works with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. She’s also the Founder + CEO of The MLG Collective®.   Tune in to this episode to hear about the value of doing a podcast tour both before and after your book and how Michelle works with people to make their messages snappy and impactful! You’ll also learn about her experience becoming a published author.
34:4206/05/2024
114. From Blueprint to Bookshelf GUEST: Lily Womble

114. From Blueprint to Bookshelf GUEST: Lily Womble

This week on Bound + Determined, I’m sitting down with Lily Womble, author of Thank You, More Please, (Legacy Lit, June 2024) —a book I’ve proudly been a part of since a chance meeting with the author pre-pandemic.
56:3629/04/2024
113. Investing in Yourself (and your book) GUEST: Jannese Torres

113. Investing in Yourself (and your book) GUEST: Jannese Torres

I’m sitting down with my former client Jannese Torres, host of the award-winning podcast Yo Quiero Dinero and author of the upcoming book Financially Lit. We chat about how aligned partners seamlessly moved her through the process, how she never had to “convince” anyone her idea or story was worthy, what it was like to go from proposal to manuscript (including adding a whole new chapter on love and money as she navigated a divorce during book writing), and so much more.
29:2915/04/2024
112. Getting Real About Writing GUEST: Jennifer Keishin Armstrong

112. Getting Real About Writing GUEST: Jennifer Keishin Armstrong

Don’t miss this conversation with Jennifer Keishin Armstrong where we break down the anxieties of publishing a book, what still surprises her, how she decides what to write next, and her thoughts on the bestseller list.
46:3708/04/2024
111. What Your Platform Has The Potential to Be: A Pep Talk

111. What Your Platform Has The Potential to Be: A Pep Talk

This week on Bound + Determined, I’m giving you a pep talk on what your platform has the potential to be if you just begin…
09:4318/03/2024
110. Rethinking Bestseller

110. Rethinking Bestseller

Becoming a bestseller is a wonderful accomplishment, but for many who seek to see their books on shelves, it’s not the end-all-be-all, and for a vast majority, it’s a goal that can be more harmful than good.
10:0004/03/2024
109. The Power of Book Coaching Support GUEST: Stacy Ennis

109. The Power of Book Coaching Support GUEST: Stacy Ennis

Stacy is a bestselling author, coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Along with being the founder of Nonfiction Book School, an accelerated author program, her background includes ghostwriting for a Nobel Prize winner in medicine and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers.  Her best-selling book, co-written with Ron Price, is Growing Influence: A Story of How to Lead with Character, Expertise, and Impact. She’s also the host of Beyond Better, a podcast that explores how to create a business and life you love. In this episode, we dive deep into our experience of working with authors on both book proposals and manuscripts, what we wish more writers knew, and some things about publishing that drive us nuts. You’ll also hear about how Stacy runs a location independent business and is raising her family in Portugal!
52:5812/02/2024
108. The ROI of Time in Business  & Books GUEST: Frenchie Ferenczi

108. The ROI of Time in Business & Books GUEST: Frenchie Ferenczi

This week on the Bound + Determined podcast I’m talking with Frenchie Ferenczi, a business strategist and advisor for overwhelmed (but seriously ambitious) experts and creatives. She helps online business owners do the right work at the right time so they can stay on the path to consistent revenue growth. From having sold out launches to spending more time with their kids, she empowers her clients to achieve their biggest business goals without falling victim to the business grind. In this episode we talk about: -some of the easy mistakes business owners make -determining the right time to add a big project (like a book!) -her method for discovering where to put your time and energy -intentional marketing -and so much more… If you are looking for revenue growth (and more presence in your life) in 2024, don’t miss this episode!
32:1522/01/2024
107. Embracing the Art of Writing GUEST: Suzanne Kingsbury

107. Embracing the Art of Writing GUEST: Suzanne Kingsbury

This week on the Bound + Determined pod, we’re talking all about the art of creating a book, with my favorite person to sink into conversation with about craft–Suzanne Kingsbury.  
41:5615/01/2024
106. Staying Connected to Your Book Vision During the Holidays

106. Staying Connected to Your Book Vision During the Holidays

If you are looking for a quick pep talk (it’s only 10 minutes), packed with tools on how to navigate this sensitive time, AND still feel energized with your book projects–I hope you’ll tune in.
10:5518/12/2023
105. Is Hybrid Publishing Right For You? GUEST: Maggie Langrick

105. Is Hybrid Publishing Right For You? GUEST: Maggie Langrick

Where once, your only options were to traditionally publish or self-publish, we now have a third option which, depending on your goals, could be a great pathway to explore! The rise in hybrid publishing has opened doors for folks who may desire a process that fits their time, creative and business needs But who is this process right for? In this week’s podcast I chat with Maggie Langrick, CEO and Publisher of Wonderwell Press.
48:0011/12/2023
104. Understanding and Addressing Imposter Syndrome GUEST: Kristen Boice

104. Understanding and Addressing Imposter Syndrome GUEST: Kristen Boice

Richelle sits down with therapist, Kristen Boice, to discuss where imposter syndrome is rooted and how we can navigate it, so we can continue chasing our book dreams.
37:1127/11/2023
103. Waiting for Inspiration? Don’t. GUEST: Terri Trespicio

103. Waiting for Inspiration? Don’t. GUEST: Terri Trespicio

In this week's MUST LISTEN episode of Bound + determined, we look at 3 main obstacles for writers: Imposter syndrome, waiting for inspiration to strike, and finding the “right time” to begin your book. Terri Trespicio is an award-winning writer, speaker, and brand advisor, and she was named one of the "Top 18 female speakers who are killing it" by Hubspot. Terri Trespicio Passion Trap Free Program 
40:5613/11/2023
102. Shift Your Self-Talk GUEST: Katie Horwitch

102. Shift Your Self-Talk GUEST: Katie Horwitch

In this week's episode of Bound + determined, join us as we dive into the power of self-talk with author Katie Horwitch. Discover her step-by-step process for embracing your true self and eliminating self-doubt. Tune in to learn how to break free from the cycle of negative thoughts and find strength in your own voice.
54:3323/10/2023
101. Why Simple Messaging Wins GUEST: Ben Guttmann

101. Why Simple Messaging Wins GUEST: Ben Guttmann

According to Ben Guttmann, it’s actually kind to be simple, and his new book Simply Put: Why Clear Messages Win—and How to Design Them tells us exactly how to do it. In this eye-opening interview, we chat about what authors can do to help their messaging stand out in a crowded market, the mistakes he sees people make in their communication, and tools for writers to keep their messaging on track.
39:5916/10/2023
100. 100 Episodes: Looking at Expectations & Realities in Publishing

100. 100 Episodes: Looking at Expectations & Realities in Publishing

In this celebratory 100th episode, Richelle is on the other side of the mic. Interviewed by Jennifer Racioppi, Richelle talks about the evolution of this podcast and the publishing industry. They get into expectations and realities when it comes to publishing a book. This is both a tender and teachable episode to enjoy.
47:2202/10/2023
99. The New Blueprint for Student Success GUEST: Ana Homayoun

99. The New Blueprint for Student Success GUEST: Ana Homayoun

In this episode, Richelle chats with acclaimed author and education expert Ana Homayoun about why education needs a reframe and what parents and community leaders can be doing to support young minds. She also shares the process of her 4th book, Erasing the Finish Line: The New Blueprint for Success Beyond Grades and College Admission
43:1111/09/2023
98. Learning to Live Fully GUEST: Catherine Duncan

98. Learning to Live Fully GUEST: Catherine Duncan

What does it mean to be alive? Richelle digs into this question with integrative spiritual consultant Catherine Duncan. They discuss her new book Everyday Awakening, and her choice to hybrid publish.
41:1604/09/2023
97. Honoring Our Lived Experience in Memoir GUEST: Sherry Sidoti

97. Honoring Our Lived Experience in Memoir GUEST: Sherry Sidoti

This week I’m talking to Sherry Sidoti, author of A Smoke and a Song, all about honoring our lived experience through memoir.  
41:2628/08/2023
96. Harnessing the Power of Choice on Your Publishing Path GUEST: Stef Ziev

96. Harnessing the Power of Choice on Your Publishing Path GUEST: Stef Ziev

In this episode, I sit down with Stef Ziev to chat about what’s possible when we remember that the choice is ours!
43:5921/08/2023
95. Answering Your Questions: Book Proposal Blueprint

95. Answering Your Questions: Book Proposal Blueprint

Eager to get your book published and curious about my signature Book Proposal Blueprint comprehensive program? This episode gives answers to the most popular questions about the program.
43:5907/08/2023
94. Inside the Mind of a Top Editor GUEST: Hannah Robinson

94. Inside the Mind of a Top Editor GUEST: Hannah Robinson

In this episode, I sat down with top publishing editor Hannah Robinson from GCP Balance/Hachette to get the WHOLE scoop that you need to know, NOW.
44:0824/07/2023
93. Asking for Forewords, Endorsements and Blurbs Episode GUEST: Gina Moffa, LCSW

93. Asking for Forewords, Endorsements and Blurbs Episode GUEST: Gina Moffa, LCSW

In this week’s episode, Richelle sits down with Gina Moffa, LCSW, sought-after grief therapist and upcoming author of Moving On Doesn’t Mean Letting Go, deep-diving into all the emotions and the reality of asking people for kind words.    
46:2510/07/2023
92. Redesigning Life GUEST: Sabrina Soto

92. Redesigning Life GUEST: Sabrina Soto

In this inside-peek of an episode, Richelle sits down with HGTV star Sabrina Soto to discuss how she got started in television, and why her goal is to help women build a life they love. Sabrina is working on her second book, and shares her journey with us.
34:4419/06/2023
91. Persistence & Fighting For Your Book Dream GUEST: Jessie Harrold

91. Persistence & Fighting For Your Book Dream GUEST: Jessie Harrold

In this episode, Richelle sits down with Jessie Harrold, women's mentor and doula, about the persistence and years of effort it took to land her book deal. In this honest and transparent conversation they talk about strategy, cost, and all the twists+turns when it comes to getting your book published.
44:1505/06/2023
90. Saying Tough Titties to the "Supposed To's": Laura Belgray

90. Saying Tough Titties to the "Supposed To's": Laura Belgray

Richelle sits down with Laura Belgray, founder of Talking Shrimp, to chat about her new book Tough Titties. This episode will encourage you to release your inner rebel, embrace your late bloomer status, and get comfy disappointing people. Tune in to hear Laura's ride to authorship (bumps and all).
49:5922/05/2023
89. Saying Out Loud: Using Your Voice to Achieve Your Dreams GUEST: Vasavi Kumar

89. Saying Out Loud: Using Your Voice to Achieve Your Dreams GUEST: Vasavi Kumar

Richelle sits down with the Queen of Saying it Out Loud, Vasavi Kumar, for a conversation around the ways we speak to ourselves, how creativity and mental health intersect, and why we all need to be telling ourselves a different story. They also discuss the launch of Vasavi's first book.
33:0208/05/2023
88. Living a Beautiful, Whole, Messy Life GUEST: Carrie Levine

88. Living a Beautiful, Whole, Messy Life GUEST: Carrie Levine

Richelle talks with functional medicine practitioner Carrie Levine about how to live a whole life while navigating the messy, busy reality. They discuss practices and mindset shifts for prioritizing your health. Carrie also shares her process of becoming an author. CW: child loss
43:0901/05/2023
87. From Launch Day Forward...Keeping the Momentum Going

87. From Launch Day Forward...Keeping the Momentum Going

If you’re near your launch day, you’ll definitely want to take notes on this episode of Bound and Determined—and if your launch day is further off—stick with me so you know what’s around the corner, then return to this episode when you need a refresher.
14:2524/04/2023
86. Bringing Your Message to the Stage GUEST: Terri Trespicio

86. Bringing Your Message to the Stage GUEST: Terri Trespicio

  On this week’s episode of Bound + Determined, my brilliant friend, messaging genius and signature talk wizard Terri Trespicio shares that one of the best ways to captivate an audience is to challenge an assumption. Turns out 1998 Richelle was onto something.  
45:4827/03/2023
85. Build a Social Media Following Authentically + Effectively GUEST: Emily Lyman

85. Build a Social Media Following Authentically + Effectively GUEST: Emily Lyman

This week on Bound + Determined Richelle talks with Emily Lyman, CEO and Founder of Branch & Bramble, a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing all about how we can build our social media following authentically and effectively. 
32:3020/03/2023
84. Getting Media BEFORE You Have a Book GUEST: Beth Nydick

84. Getting Media BEFORE You Have a Book GUEST: Beth Nydick

On this episode of Bound + Determind, Richelle sits down with author and publicity strategist Beth Nydick to get all the juicy details and action steps so you can begin getting in the media for your story and expertise.
47:0206/03/2023
83. My Top 5 Tips for Becoming a Better Writer

83. My Top 5 Tips for Becoming a Better Writer

One of the questions Richelle gets asked the most is “How do I become a better writer?” While there are MANY ways to build your skills, this week’s episode of Bound + Determined reveals my top five tips. Don’t miss this episode of you’re looking to build and train your writer’s muscle!
18:2320/02/2023
82. How I Reviewed Proposals within a Publisher

82. How I Reviewed Proposals within a Publisher

In this episode, Richelle takes you behind-the-scenes so you can learn how she reviewed and assessed book proposals within a publisher. You'll learn the questions she asked before reading the first word, what she wanted to see in the first 2 pages, what most commonly gets missed, and so much more…
17:1006/02/2023
81. Honoring Our Energy and Self-Care in the Book Process

81. Honoring Our Energy and Self-Care in the Book Process

In this episode, Richelle talks with Needy author and podcast host Mara Glatzel about how to keep showing up for what you're creating when sh*t hits the fan, without sacrificing your needs. And, how to tackle the inner gremlins in your mind, because publishing a book is a vulnerable & brave act.
36:2130/01/2023
80. Ways a Book Proposal Benefits YOU

80. Ways a Book Proposal Benefits YOU

A moan. A sigh. A look of frustration. Richelle has seen it all when it comes to an aspiring non-fiction author realizing they need to write a book proposal to get a traditional book deal. While a marketable proposal is your ticket for entry in the tradition publishing world (and often in hybrid, too!) there are enormous benefits to YOU! And the benefits can go far beyond your book efforts. Tune in to this episode to hear all the perks you'll experience while creating your book proposal!
17:1423/01/2023
79. Working through Challenges in Real Time: Live Coaching Episode

79. Working through Challenges in Real Time: Live Coaching Episode

In this episode, you'll hear Richelle live coach her guest around her struggles with vulnerability, showing up to build her platform, and her concerns around getting parts of her proposal JUST RIGHT. Tune in this week to hear the advice for Laura May, and we'll bet you grab a little wisdom for yourself, too.
33:2516/01/2023