Kallaway sits down with Daniel Ek (CEO/Founder of Spotify) to chat through their expansion into video and creator platform.We explored Rogan's impact on Spotify's video strategy, Daniel's thoughts around the future of music with AI, how creators should think about Spotify in their content mix, and more!Video Time Stamps:0:00 Intro1:06 Innovator’s Dilemma: How did Spotify decide to expand beyond music?4:59 How should creators think about Spotify in their mix of content platforms? 6:29 The rise of the creative entrepreneur8:43 What is the future of AI in music?11:52 Skill-moat to taste-moat13:05 The vision for Neko Health14:52 What is Spotify working on that could be frame breaking consumer tech in the next 5-10 years?

In this video, I share my raw thoughts on 3 creator/entrepreneur topics:1. How to better "Define Success" to help me lock in and focus2. The "Duration of Stardom" and whether you should chase fame vs influence3. A common content contradiction..."originality vs inspired by"These 3 topics came from my Blueprint Week 53 post: https://blueprint.game/p/blueprint053What is Blueprint? I quit my job to go full-time as a creator entrepreneur 53 weeks ago. Since then, I've been writing a free weekly newsletter to share my biggest learnings, experiments, frameworks, mindset hacks, and tips for other entrepreneurs.To read Blueprint: https://blueprint.gameTo watch Blueprint: https://youtu.be/f4gV6ma1wp8Video Time Stamps:0:00 Intro1:38 Defining Success10:01 The Duration of Stardom16:38 Content Contradiction...Original vs Inspired By---------------------Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

Kallaway sits down with JT Barnett to break down the biggest mistakes brands are making with content, the early days of Tiktok, the journey from Pro Hockey to viral creator, building a creator empire with Creator X, organic strategies for brands, and more.If you're a creator, founder, or marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.To watch the video version of the show: https://youtu.be/s8wBhphtvDcShow Notes:0:00 - Intro00:41 - JT’s Background06:48 - Early days of TikTok11:17 - Spectrum of Brand-Creator Partnership13:29 - Creator X Origin Story18:46 - The vision for Creator X20:16 - The playbook behind Creator X23:23 - Platform Shifts26:39 - JT’s approach to YouTube29:33 - Creator Platform Fit35:34 - AI’s Current Role in Content Creation37:24 - Biggest Mistake Brands Make39:53 - The Creator-Founder43:27 - Organic Content Strategy for Brands46:35 -Sami Clarke Deep Dive52:46 - Brands that are killing it1:00:32 - Creator Starting Now01:03:17 - Brand Starting NowTools/Creators/Brands Mentioned in the Episode:• Nick Dio: https://www.instagram.com/nickdio/• Sam Sulek: https://www.youtube.com/@sam_sulek/• Sami Clarke: https://www.instagram.com/samiclarke/• Form: https://joinform.com• Elwood: https://www.tiktok.com/@elwood• Setactive: https://www.tiktok.com/@setactive• Minted New York: https://www.instagram.com/mintednewyork/• Marcus Milione: https://www.instagram.com/marcusmilione/• Immi Ramen: https://www.instagram.com/immieats/• Edward Lee: https://www.youtube.com/@edwardleefilms• Nick Bare: https://www.youtube.com/@nickbarefitness/• Arrae: https://www.instagram.com/arrae.co/?hl=en----------Follow JT:• Instagram: https://www.instagram.com/jtbarnett/• YouTube: https://www.youtube.com/@jtbarnett.• TikTok: https://www.tiktok.com/@jtbarnett• Twitter/X: https://x.com/jtbarnett• CreatorX: https://stan.store/creatorx_____Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

Kallaway sits down with Mark Zuckerberg to break down his thoughts on Meta's launch of AI Studio and all things creators.During the conversation, Mark also answered many other questions I've never heard him speak about publicly.We explored the future of Meta smart glasses, frame breaking consumer products, neural wristbands, and many more creator questions from the community.If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.To watch the YouTube version of the show: https://youtu.be/m88OV10vRLAVideo Time Stamps:0:00 Intro1:00 What is Meta’s AI strategy?3:00 What could the “future of creators” look like?4:39 Mark’s 2 biggest social media trends7:26 Meta launches AI Studio…why is Mark excited?10:06 Kallaway’s feedback on Creator AI11:16 How does Meta build AI creator tools without dehumanizing the creator-fan connection?13:27 Future feature ideas for AI Studio16:52 How might “creator agents” work in the future?18:02 Mark’s raw thoughts on the “AI Powered Future” for artists & creatives20:44 Why Mark believes in Open Source?22:55 Ray-Ban Metas…could they eventually replace mobile phones?26:37 The future of Meta Smart Glasses…3 product lines28:10 Neural interface wristband31:20 Smart glasses vs phones32:20 Meta’s next frame breaking product37:28 How would Mark grow a creator-led brand from scratch with zero resources

Kallaway sits down with Ben Kaluza to break down his thoughts on creator monetization, livestreaming, Linkedin, communities, brand deals, second channels, and more.If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.To watch the YouTube version of the show: https://youtu.be/ZQHOWl422DwShow Notes:0:00 - Intro00:41 - Advice for New Creators07:08 - B2B Live Streaming14:14 - Ben’s Creator Journey22:01 - Playing the Long the Game25:07 - Live Streaming Platforms Discussion29:16 - TikTok Live Stream32:00 - The Live Stream Stats/Boost38:59 - B2B Live Streaming Part 242:09 - Ben’s Monetization Breakdown52:11 - LinkedIn Short form video (Huge Hack)1:00:01 - Free vs Paid Community1:17:27 - Manager Discussion1:19:15 - Tradeoff of Social Platforms1:24:07 - Ben’s Content Strategy and Vision

Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more!To watch this episode on YouTube: https://youtu.be/1Pw2ELkcEVUShow Notes:0:00 - Intro00:35 - Brand Cheat Code12:56 - Personal Brand/Creator Cheat Code24:52 - The vision for Marketing Examined28:01 - The playbook behind Marketing Examined40:19 - The challenges facing Marketing Examined51:25 - Biggest takeaways from the episodeTools/Creators/Brands Mentioned in the Episode:• Dupe: https://www.instagram.com/dupe_com/• Poorboy Coffee: https://www.instagram.com/poorboy.coffee/• Mid-Day Squares: https://www.instagram.com/middaysquares/• Represent: https://www.instagram.com/represent/• Puresport: https://www.instagram.com/puresport/• Tracksmith: https://www.youtube.com/@tracksmithrunning/featured• Marko: https://www.youtube.com/@MARKOOOOOOOOO• JT Barnett: https://www.youtube.com/@jtbarnett.• Marcus Milione: https://www.youtube.com/@marcusmilione1/featured----------Follow Alex:• Twitter/X: https://x.com/alexgarcia_atx• Instagram: https://www.instagram.com/alexgarcia_atx/• YouTube: https://www.youtube.com/@AlexGarciaBuilds• Marketing Examined: https://www.marketingexamined.comFollow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

This is episode 042 of Kallaway's Blueprint Series.What is Kallaway's Blueprint?Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.In this episode, Kallaway breaks down:Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)Platform Slants…you should think about your content differentlyContent Trends…a series of one-liners summarizing content trends4 quick creator mindset pulse checksKallaway’s Toybox…I regrew my thinning hair with these 4 stepsIf you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.-----------------------Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

This is episode 041 of Kallaway's Blueprint Series.What is Kallaway's Blueprint?Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.In this episode, Kallaway breaks down:Week 41 metrics and headscratching content experimentsThe insane story of Wesley Wang, Darren Aronosfsky & doing what you loveTwo quick creator mindset boostsKallaway’s Toybox - creator tools I’m playing with right nowIf you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.-----------------------Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

Episode 021: Kallaway sits down with Tiffany Janzen to discuss her transition from modeling to coding, growing as a B2B creator, balancing a full-time job and creator workload, B2B creator opportunities and moreTo watch the video version of the show: https://youtu.be/eECMHiD2Sb8Tools/Creators Mentioned:• Cleo Abram: https://www.youtube.com/@CleoAbramShow Notes:0:00 - Tiff’s Background Story05:09 - Tiff’s Journey to Full-Time Creator13:25 - Structuring Brand Deals20:29 - Inside Look at B2B Brand Deals23:31 - Breaking into the B2B Creator Space28:23 - Taekoff Deep Dive35:27 - Marketing and Growing Taekoff43:33 - Tiff on Building her Team50:40 - Content Strategy Deep Dive58:27 - AI Tools Discussion----------Follow Tiffany:• Tiktok: https://www.tiktok.com/@UC4MZ7zUHb5eAxU75Dc_nqdQ • Instagram: https://www.instagram.com/tiffintech/• YouTube: https://www.youtube.com/@TiffInTech• Taekoff: https://www.taekoff.com/Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

This is episode 040 of Kallaway's Blueprint Series.What is Kallaway's Blueprint? Each week since going full-time as a creator, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a one of one knowledge bomb for creators and entrepreneurs.The goal was to be unusually transparent to lay the "blueprint" for thousands of creators in the future.Starting this week, Kallaway also began producing an audio and video version of Kallaway's Blueprint. To watch the video version, make sure to subscribe to Kallaway's YouTube channel (https://youtube.com/@kallaway). Video/audio versions typically come out on a 5 day delay from the written version.How does Kallaway's Blueprint differ from normal podcast episodes?Kallaway's Blueprint - Kallaway's personal creator takeaways, processes, frameworksBlueprint with X - Kallaway breaks down the processes/frameworks from another massive creator guestIn this episode, Kallaway breaks down:Week 40 metrics and Month 10 strategy updateSatellite accounts: an emerging trend from brands on socialWhen to hop on new social media platforms?2 mindset hacks for creatorsTools/Creators mentioned in this episode:Oren John (@orenmeetsworld)Maxim (@bymaximise)JT Barnett (@jtbarnett)If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) and the video version (https://youtube.com/@kallaway) as they will both include helpful graphics, links and visualizations.-----------------------Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and moreTo watch the video version of the show: https://youtu.be/PwgrHR51D8sTools/Creators Mentioned:• MyMind (idea capture system) - https://bit.ly/kallawaymymind• McKay Wrigley - https://twitter.com/mckaywrigley• Thunder Keck - https://www.tiktok.com/@thunder_keckShow Notes:0:00 - Riley’s Background Story05:47 - The value of being Content Creator16:49 - Riley’s Workflow and Team21:59 - Riley’s Content Strategy28:30 - Monetization Discussion41:35 - The Community-Product Model46:31 - Launching a Community53:19 - Rethinking “Community Building”1:03:40 - Paid Communities1:14:57 - Capturing Value as a Creator1:20:56 - Mining Your Community for Content1:25:10 - Alternative Monetization Channels1:32:26 - Testing Content Formats1:42:03 - Niching Down?----------Follow Riley:• Tiktok: https://www.tiktok.com/@rileybrown.ai• Instagram: https://www.instagram.com/realrileybrown/• Twitter: https://twitter.com/rileybrown_aiFollow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game