Send us a textGet your earbuds ready for an exhilarating episode of Beyond The Story as the hosts introduce the one-and-only Wayne Partello. The two discuss their mutual interest in social media, which they connected over 12 years ago at the Miami Dolphins. In this engaging episode, Wayne shares his journey from producing TV to becoming an entrepreneur. The duo also touches upon Wayne's previous experience working in professional sports, creating unforgettable experiences for fans, and eventually starting his own successful business. The discussion shifts to the importance of storytelling in marketing and how it can help businesses tell their own story in a world without gatekeepers. Be inspired as the host shares how a strategic approach to podcasting can help in reaching the right audience, giving examples of how clients leveraged podcasting for their businesses. The electrifying episode concludes with a catch-up session with a friend who launched an empire, reinforcing the importance of continual growth as an entrepreneur. Tune in and don't forget to subscribe and leave a review!Timestamps[00:00:05] Guest's Story of Skipping College for Video Production[00:03:28] From promotions to CMO: One radio host's journey[00:06:40] From Sports Executive to Entrepreneur[00:09:49] Empowering Creatives in Business[00:13:07] The Power of Storytelling in Podcasting[00:16:14] Guest's entrepreneurial success with CuentoBest Quotes[Unknown] You're all fucked if your bosses don't figure out how to adapt to the internet because it's calm it's here[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses tell their story[00:13:01] Never miss an opportunity to tell your story. I love that. Never missing an opportunity to tell your story. Because listen to this right now, you're not telling your stories, your brain. You're missing out on a humongous part of the market share you could be capitalizing on because people resonate with stories[00:16:03] My life's mission is making sure that that message lands for everyone to understand the power behind all because, I mean, again, a phenomenal example We're working with teams on the team side, but we're working withAll Quotes[00:12:23] Every business should be telling their own story. They don't realize it yet, but, you know, that became the impetus of what we wanted to create with Cuento was a world where creatives create, and we help businesses Tell their story[00:01:21] Social media was sort of, like, in its early stages in the business world and, you know, especially in the sports world, like, people are still trying to figure out[00:10:29] I learned throughout the journey of becoming an executive that I had to really control my creative and allow my creatives to shine[00:07:04] I want everybody to be able to experience when I got to experience every day[00:08:24] I've always been an entrepreneur. I've always kinda done my own thing. I've always side hustled[00:08:58] I'm not as weird as I thought I was. There are other people like me that that's where that is fun and entertaining for them to do this[00:01:45] We, you know, we obviously we're following the same trends, paying attention to same, you know, sort of metrics and and and how business was it was in the infancy, but, you know, to see where it's all gone from that point to today and all the different businesses that have sprouted from it[00:05:32] For me, that was an incredible opportunity to obviously take all the skills that I had acquired[00:13:01] Never miss an opportu

Send us a textGet ready to be inspired by host Sebastian Rusk and his guests on Beyond the Story. In this episode, Sebastian welcomes Mara Glazer, a copywriting expert who has successfully carried on her father’s legacy in the world of marketing. They discuss the importance of good copywriting and its power to transform a business overnight. They also dive into the intersection of AI and copywriting and how it can be a tool for enhancing expertise rather than a threat to the industry. The conversation covers various topics such as the challenges of generating show notes for podcasts, using podcasting to prospect and launch other people's podcasts, and the exciting opportunities that technology is creating for entrepreneurs. You won't want to miss a single minute of this inspiring conversation. Join Sebastian and Mara and celebrate everything on Beyond the Story.Timestamps[00:00:05] From Fashion to Family Business: Sebastian's Journey[00:03:23] From Father's Lessons to Copywriting Success[00:06:26] The Power of Copywriting for Business Growth[00:09:45] The Importance of Copy and Offer in Ad Campaigns[00:12:59] Referral-based marketing and partnering with influencers.[00:16:11] The role of AI in copywriting and marketing[00:19:50] Limitations of AI in Podcast Production[00:22:33] Opportunities for College Students[00:25:18] Overcoming Fear and Building Business ReputationBest Quotes[00:01:55] I tore my spine. I can't walk. I can't work, I can't drive. And it was in that moment, I knew that I couldn't have a 9 to 5 job anymore, and I couldn't work for somebody else anymore.[00:07:16] Copy is literally every single word that you use to promote, share, and deliver your offers. Literally every single word[00:08:16] When you get the message right and you get when you get the words right and when you can make a very strong case, for what it is that you're offering, why someone needs it, and why they need it right now, you can go from having an offer that's flapping to having an offer, that's winning[00:11:36] You have to create an offer that is so damn sexy your prospects can't say noAll Quotes[00:08:09] And I've literally seen great copy be able to transform a business overnight.[00:09:11] He said, you know, he well, I'd the first campaign I tried was in 20 20. Phenomenal copy. Absolutely loved it. I thought it was fantastic, really edgy, really pushed the envelope, ran ads to the landing page on there. And it was broke person after broke person after broke person.[00:11:36] You have to create an offer that is so damn sexy your prospects can't say no.[00:07:16] Copy is literally every single word that you use to promote, share, and deliver your offers. Literally every single word[00:08:50] But the people that are responding to the copy don't really align with your business. They can't afford your services. They're not really a fit for you.[00:03:21] My dad worked for me like a dog. Unfortunately, my dad can't work anymore, and I like that he still works me like a dog. The first question he asked me when I called him is, how much money did you make for me today?[00:02:51] So I spent 6 months working for him for free. I was writing marketing campaigns, doing research, whatever he asked me to do, I would do because that's how bad I wanted it[00:03:11] If you really want this, Mara, you can move back to Baltimore, but you need to understand 2 things. So 1 is you will be working harder than you've ever worked in your whole entire life[00:08:16] When you get the message right and you get when you get the words right and when you can make a very strong case, for what it is that you're offering, why someone needs it,

Send us a textBeyond The Story is an insightful podcast hosted by Sebastian Rusk who invites a wide range of guests to share their stories. In this episode, Rusk is joined by Antonio Vaglica and Landon Archangelo who met in boarding school, bonded over sports, and remained friends despite dealing with career-ending experiences. Rusk discusses how they joined forces and started a podcast, making it one of the most successful in the industry. They reveal how they built relationships with influential people and pivoted to a consulting model for growth-oriented entrepreneurs. The guest Antonio discusses the importance of optimizing your balance sheet and reducing tax liability, while the speakers emphasize building skill sets, multiple sources of income, and avoiding shiny objects to weather economic uncertainty. With a focus on personal growth and building networks, including via podcasts, this episode convinces the reader to subscribe and leave a review for Beyond The Story.Timestamps[00:00:05] Friends' journey from boarding school to college sports[00:03:30] Starting a business after sports industry disappointments.[00:06:11] Leveraging Podcasts for Business Growth[00:09:06] Tax Strategy for Growth-Oriented Entrepreneurs[00:12:20] Thriving in the New Economy[00:15:26] Efficient Business Management, Crypto and Future Finance[00:18:31] Following Incentives and Networking for Success[00:21:22] Encouragement for Tuning into Next EpisodeBest Quotes[00:01:10] I didn't care about school at all. I got good grades, but really sports and specifically baseball was it for me.[00:02:57] Both of our career's kind of ended abruptly. Mine ended with a knee injury, like your cliche loom my knee out type of situation.[00:05:03] When baseball ended, that was the first true point of like falling flat on my face.[00:11:07] We're taking this different approach that the traditional financial adviser world just isn't taking. We're not asking people just, hey, come invest money with us and all this stuff. We're simply just giving unbiased advice and helping them implement that advice.All Quotes[00:08:05] If you're only making 5, 6, 07:10 percent of your business, especially in the early years, it's probably not great growth rate and you're probably not going to stay in too long.[00:01:48] Turns out that just because Lan and I had such a great off the field connection, I became his number 1 receiver.[00:01:10] I didn't care about school at all. I got good grades, but really sports and specifically baseball was it for me.[00:12:57] If you don't have a way or a skill set to start crafting your own sources of income, you are fucked. That is the truth.[00:04:38] These professional opportunities that are outside of the path to the major leagues are just It's all a dead end.[00:08:48] The 4-pillar approach that we're taking with our clients is 1 asset protection... 2 is tax strategy... Then we focus on optimizing your balance sheet... And then lastly is how we're gonna exit this thing?[00:03:30] We knew that we were in a good industry, but on the wrong teams.[00:05:43] who the fuck wants to listen to anything that we have to say? In terms of success because we have 50 dollars to our name. Right?[00:05:03] When baseball ended, that was the first true point of like falling flat on my face.[00:08:23] So instead of just being able to sell products and get paid, we were able to provide unbiased strategic advice for the sake of the advice only for a flat fee model.[00:02:13] For me personally, I was meant to go play in the MLB, went to go play in the rise the ranks through the minor leagues and was told by teams that I was going to g

Send us a textLooking to improve your sales? Look no further than the latest episode of Beyond the Story with your host Sebastian Rusk! In this episode, Sebastian is joined by sales expert Michelle Terpstra, who has helped over 500 businesses increase their sales since the beginning of the pandemic. Michelle started her own company based on her desire to have an impact and find happiness in her work. In this episode, she shares with Sebastian how her sales program works and how it can help businesses hit six figures in sales. Michelle also talks about her Startup Sales Leadership Academy, which prepares businesses for success by building a sales team. Listen in as Sebastian and Michelle discuss the importance of prospecting, the difference between salaried and commission-based sales positions, and the benefits of taking on challenges to achieve success. This episode is a must-listen for anyone interested in scaling their business and maximizing their sales potential! Don't forget to subscribe and leave a review.Timestamps[00:00:05] Interview with Sales Expert Michelle Terpstra[00:03:23] Starting and Growing a Virtual Sales Training Company[00:06:22] Building and Scaling Sales Teams[00:09:41] Startup Sales Leadership Academy: Building a Strong Sales Team[00:12:39] The Importance of a Dedicated Salesperson[00:16:02] Prospecting and Sales Compensation[00:19:27] The Rewards of Hard Work in Sales[00:22:20] Overcoming Sales LimitationsBest Quotes[00:01:50] I don't think there's anybody else out there that likes sales more than me, and I'm proud to wear that badge.[00:07:18] We had a 500,000 dollar launch on a thousand-dollar product. And that was the creation of the startup sales leadership academy.[00:09:04] My secret sauce is a branded sales university. Nobody else in the industry does this, and it is like creating a digital course for your sales team so that you can onboard at scale.[00:16:15] Prospecting is a sales professional's responsibility, and that is a 1-to-1 connection point.Episode LinksConnect with Sebastian Rusk:Beyond The Story PodcastInstagramFacebookConnect with Michelle TerpstraLinkedInCall to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!

Send us a textThe latest episode of Beyond The Story features digital marketing expert Justin McGill, who joins host Sebastian Rusk to discuss his experience in developing an AI content marketing tool, Content Scale AI. The podcast covers the challenges they faced when implementing AI technology and how they pivoted to create unique solutions for SEO-driven high-quality content. Justin describes Content Scale AI as a self-serve platform that generates ready-to-publish blog posts, offering companies a more efficient and effective solution than traditional freelance writers. As an advocate for AI, Justin emphasizes how the platform offers features that are unmatched by competitors and encourages listeners to adapt to the changing industry demands. Overall, this episode is a must-listen for anyone interested in learning how to incorporate AI into their content marketing strategy. Don't miss out and subscribe to Beyond The Story for more exciting episodes!Timestamps[00:00:05] AI and Content Creation[00:03:48] From AI to Long-Form SEO Content[00:06:55] Maximizing Content Marketing with Content Scale[00:10:17] Challenges of Working with Freelance Writers[00:13:20] Content at Scale AI Tool[00:16:30] Artificial Intelligence in Long-form Content Creation[00:19:39] Adapting to AI in Business[00:22:46] Closing Remarks and Call-to-ActionBest Quotes [00:09:54] When people say I want a human it's like, that human does not mean better. Right? I mean, there's a whole other level of quality that you need to go through. But this [the AI] does a better job, quite frankly, than 9 times out of 10, really, with freelance writers that you're gonna hire.[00:11:03] Something like this takes away all of that time commitment so you are able to spend more time on promoting that content or repurposing it into other formats or whatever and building links right. I think as as more and more companies have the ability to just spin up all this content, I think links become more important as well.[00:11:28] I think it's just efficiencies all the way around, the money savings. Right? It just makes it a no brainer ultimately. Episode LinksConnect with Sebastian Rusk:Beyond The Story PodcastInstagramFacebookConnect with Justin McGillTwitterLinkedInWebsiteWant some free credits to check out Content To Scale?Use this link to sign up: https://contentatscale.ai?fpr=sebastian-rusk14Call to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!

Send us a textBeyond The Story welcomes Chris Kille from Elevate, a business that connects passionate virtual assistants with business owners. Chris shares his method of narrowing his scope of clientele, as well as his YouTube channel that focuses on helping virtual assistants. He also speaks about taking on paid PR opportunities, which can be beneficial for both parties. Sebastian and Chris end the conversation discussing how doing what one loves will equal more money in return. Listeners of Beyond The Story is encouraged to review and subscribe to the podcast!Timestamps[00:00:05] Successful Strategies for Building a Personal Brand Without Hiring a Publicist [00:03:17] Using Harrow and New Tools to Find Sources and Increase Visibility for Journalists [00:06:22] The Benefits of Utilizing Effective Strategies to Get Published and Acquire Ads and Clicks [00:08:58] They further explain the advantages of being featured, such as influence and a boost in search engine result rankings and therefore, overall brand visibility. [00:11:42] The Power of Following Your Passion in Business with Chris [00:14:35] Benefits of Subscribing and Leaving a Review for a PodcastAll Quotes[00:10:53] "I don't personally look at it as cutting corners or cheating. Right? They are essentially selling ads and placements for us instead of advertisers. And from what I understand, it's a pretty significant source of revenue for them. So, everyone who wins in my opinion. Yeah. Absolutely. Yeah." [00:07:08] "Writing an article about shit you know about is hard enough. How do you mitigate through that? Or do you just stiff at some day on it?" [00:11:06] "That was a great response. I I got seen it that way. It's just what my initial hunch and thought process. You asked a traditional journalist about that. They will just rip you to shreds, which for sure not just to poke the bear. But -- Yeah. -- you know, it you're exactly right. That social proof on that it's tough to argue when someone goes, and Google is your name, and they see a plethora of different large publications in addition to the other stuff you've been doing. Great point to that." [00:05:54] "But you definitely check that out. You know, like you mentioned, yeah, I know you work a lot with VAs, help the VAs get place, help people find the right VAs." [00:07:42] "I would then take that, upload that file into Grammarly. And then from there, put the Grammar make sure that the grammar was correct, make sure the spacing was good, I would clean it up, send it over to them." [00:08:29] "I know you probably got tired of reading, so I figured I'd send you a video just summing up everything that I wrote." [00:01:04] "That's why. I'd listen, I got 25 years of sweat equity with that fucker. I'm not giving him a nickel." [00:02:18] "Everybody who's in Apex knows that. It can be really overwhelming. Right? And and a lot of times it's it's designed to be done 1 week at a time and most people, you know, a types we come in and we're like, I'm gonna bang this out a week. Right?" [00:09:06] "Go find the journalist on Twitter too. Exactly. Give them a quick tweet and just, hey, just to let you know, I just submitted a hair logo request on there. I thought I'd, you know, do I do diligence and circle back and let you know about those are those are both great hacks to be able to do it." [00:03:47] "It's putting my name out there more and more frequently. And building those relationships, right, that that we have." [00:13:02] "The entry level type people are not really my game. So, love it." [00:05:01] "On Twitter, there's a very pop 2 popular hashtags, hashtag journal requests singular, J0URN0, request singular and then also requests." [00:10:

Send us a textExperience an engaging conversation between acclaimed businesspeople Sebastian Rusk and Joe Pulizzi on the Beyond The Story show. Sebastian introduces Joe as someone who leveraged his years of work in b-to-b publishing to strike out on his own and build a content marketing empire. Listen in as Sebastian and Joe cover topics ranging from reading books and the impact it has on making the world a better place, how Joe got started in the content marketing industry and his new book, ‘Content Inc,’ and the advice Kevin Spacey shares on finding that content tilt, or differentiation, to become successful. Joe explains the importance of the Creator Economy Expo and reveals the seven to ten revenue streams the average content entrepreneur has. Finally, Joe praises the value of networking and attending events specifically tailored to content creators. Be motivated and inspired to become an entrepreneur by enjoying this thought-provoking conversation between these exceptional minds.Social PostThe family.1) 🔊 Take your podcast experience Beyond The Story! 🎧 Listen to Sebastian Rusk & Joe Pulizzi on Beyond the Story and learn about their unforgettable experience on @SocialBuzzonAir 🎙#BeyondTheStory #SocialBuzzonAir #Podcasting2) 🔊 Go BEYOND the ordinary! 🎧 Join Sebastian Rusk & Joe Pulizzi as they revisit their epic Social Buzz on Air podcast to talk about all things marketing and network empires. 👉 Listen: https://beyondthestory.net #BeyondTheStory #SocialBuzzonAir #Podcasting3) 🗣️️::Want to take your podcast listening to the next level? 🙋‍♂️ Tune in to Sebastian Rusk and Joe Pulizzi's conversation on Beyond The Story to learn about the amazing journey that led them to developing many successful marketing and networking empires. #BeyondTheStory #SocialBuzzonAir #PodcastingAll Quotes[00:15:19] "You can't be great at all these things. You basically become mediocre at all of them. And nobody finds you interesting, and nobody subscribes to your stuff."[00:17:20] "Stop trying to be all things to everybody. My gosh. I've been letting that roll off my tongue since the beginning."[00:21:11] "Just a tool. Just a tool. Great advice there."[00:24:32] "So I'm definitely partial to them, definitely biased to it. And people don't know that it's like the fastest growing business area in the world right now is becoming a creator, a content entrepreneur."[00:11:47] "It takes about 4 to 6 months to get your first dollar."TopicsRecalling The Early Days of PodcastingBut I don't have respect for you if you never read.Importance of Reading Books in Creating a Better WorldPivoting for Success: How Joe D'Antonio Started a Successful Business Through Content MarketingThe Creator Economy Expo: An Overview of the Tilt's Annual Event in Cleveland, OhioHow to Become a Content Entrepreneur with Kevin SpaceyFinding Differentiation as a Content Entrepreneur for Generating RevenueThe Impact of Automation on Content MarketingContent Creation Events for Content CreatorsThe Rise of Content EntrepreneurshipBlog PostBlog Post 1Are you ready for a blast from the past? Joe Pulizzi is the guest on this episode of Beyond the Story, joining host Sebastisan Rusk to reminisce about the good old days of blogging and podcasting. If you’re an aspiring content creator looking to learn from people who have been in space a long time, this episode is a must-listen! As Joe reminisced: “It was like, I would bring the guest in the beginning. Like, I had, like, this obnoxious siren beginning of the whole setup there, which, you know, it's good times.”If you love the stories of influencers like Gary V and the ot

Send us a textBeyond The Story is the podcast everyone's talking about. Founded and hosted by Sebastian Rusk, this amazing podcast goes beyond the story to explore different aspects of life, business and creativity. As an entrepreneur, Sebastian is an expert in leveraging PR and has published pieces in some of the world’s biggest publications.In his interview with special guest Kimanzi Constable, Sebastian emphasizes how real editorial is not for sale and one should always run if approached with a payment opportunity. He also explains how one can become a contributor to Forbes as long as they understand their noncompeting agreement. Moreover, personnel can look for editors through the hashtag #JournalRequest, emails, and other sources. Finally, Sebastian suggests for people to be aware of their online presence since having a common name can get them in trouble.In agreement with Sebastian, Kimanzi emphasizes the need to pursue these opportunities. He states that these can be earned through hard work and dedication and it's something that one can do on their own. Additionally, he recommends PR pitches dot com as another source of information.Be sure to tune in to Beyond The Story to hear these insights and more. Host Sebastian Rusk has some wonderful guests lined up and every week he unravels their stories and experiences to give listeners valuable information. Subscribe today to get exclusive access to this amazing podcast.Blog Postable to start early and kind of capitalize on this new marketing world of digital marketing, because it was emerging 8 to 10 years ago, they're not even a thing. So, I started creating content on websites, providing back broke services and things like that, and then discovered that actually, my real passion was journalism.Blog Post OneKimani Constable has taken his impressive journey from entrepreneur to becoming a recognised journalist and PR expert to amazing heights. After the success of his business at 19, Kimani discovered the online marketing world of digital media and he has never looked back since. Speaking to host Sebastian Rusk, Kimani shares his top tips on how to leverage the world of PR and make your mark in the industry.Here are a few of Kimani's best tips on becoming a PR expert:1. Develop a successful online presence by creating content for websites and creating back links.2. Take advantage of new digital marketing opportunities when they arise.3. Connect with the successful leaders in the industry and learn from them.Don't miss this episode of Beyond The Story featuring guest Kimani Constable to further your understanding of how to succeed in PR. As Kimanzi said, “In 2011, as I between things, I was able to start early and kind of capitalize on this new marketing world of digital marketing, because it was emerging 8 to 10 years ago, they're not even a thing.”Blog Post TwoIn a recent episode of Beyond The Story featuring guest Kimanzi Constable and host Sebastian Rusk, Kimanzi provides invaluable insight into the world of PR and the steps to build a career in the industry. Kimanzi shares his inspiring story from an early business in 2011 to becoming a successful journalist and PR expert. Drawing from his professional experience, Kimanzi provides three key tips to increasing your likelihood of success in PR.Here are 3 tips on breaking into the world of PR from Kimanzi Constable:1. Increase your network by talking to the successful PR people in the industry.2. Create content that is informative and well-researched.3. Utilize digital marketing platforms/importance of being active on social media.After hearing Kimanzi’s story and advice, it is no surprise that he became successful in his field. As Kimanzi

Send us a textIn Beyond The Story podcast, host Sebastian Rusk interviews special guests to uncover their stories of success, highs and lows, and lessons learned along their journey. One of those special guests is Tony Taveras. Tony reveals his journey growing up in a small town, getting injured his senior year of high school, and making difficult decisions in pursuit of his dreams. Tony recalls his days dealing with insurance to his journey to the top of the fitness industry. Tony eventually found success owning and scaling a multibillion dollar business with his father. Along the way, he reflects on the power of our words and never taking any situation lightly. Tony intertwines advice from a fellow guest Eric Thomas, AKA, the hip hop preacher. Eric encourages him to win and to surround himself with winners. He also emphasizes that in order for one to reach their goals, hard work is the only shortcut. In conclusion, Sebastian and Tony remind the audience that connecting with individuals like Tony can motivate and help lead us to our ultimate path of success.Blog PostBlog Post 1Tony Taveras’ and Sebastian Rusk’s recent podcast episode is filled with incredible advice to propel individuals to success. During the conversation they link their mutual friend, the one and only Eric Thomas, AKA the “Hip Hop Preacher”, as an inspiration to them both. “If you have that hunger or that fire and that drive and that passion, it doesn't matter what your background is, it doesn't matter your ethnicity and it doesn't matter your gender”, said Tony Tavares.If you’re looking for tips to boost your career, this is the episode for you. Here are some tips from Tony Taveras to get ahead in your career:1. Keep learning and constantly be looking for ways to grow.2. Don’t quit, even if it’s uncomfortable.3. Foster relationships and network with those in your field or similar fields.Tony and Sebastien dive deep into developing a passion, the importance of stretching yourself, and the power of connecting with people. This episode is packed with inspirational insight and motivating advice to get you where you want to be. Tune in to this episode and leave invigorated and ready to pursue career success.Quote: “If you have that hunger or that that fire and that drive and that passion, it doesn't matter what your background is, it doesn't matter your ethnicity and it doesn't matter your gender”Blog Post 2Sebastian Rusk and Tony Taveras recently met up for a “Beyond The Story” podcast episode and shared the inspiring story of how Eric Thomas, AKA the “Hip Hop Preacher”, has been an inspiration to them both. As Tony Taveras said: “you don't have to have power. You don't have to have resources, you just have to have belief in yourself,”If you are looking for a way to get the leg up on the competition and propel yourself to success, this podcast is a must-listen. Here are three valuable tips from Tony Taveras that can help you achieve career success:1. Stay true to yourself and strive to achieve your goals.2. Constantly search for ways to grow and develop.3. Develop good relationships and don't be afraid to reach out.Tony and Sebastian go beyond the surface level and discuss the need to stretch yourself to gain success. This episode is full of inspiring advice to help you reach your career goals. Don’t miss out on this podcast episode and get the tips you need to succeed.Quote: “you don't have to have power. You don't have to have resources, you just have to have belief in yourself,”Best Quotes[00:00:53] "You got up on that stage and absolutely blew the roof off. This man can speak to paint off the walls."[00:01:16] "I immediately knew when I had that ink

Send us a textDiscover the secrets behind the success story of Sebastian Rusk, the host of Beyond The Story, on this riveting podcast. After meeting on a Caribbean cruise ship, Mike shares some of the ideas that changed his business. Robert Kiyosaki was 23 when he launched four businesses, the fifth of which was 'doggy surprise', his Amazon bestselling book. Mike believes that it is important to convey your story effectively, and that your personality creates your personal reality. Understand why people don't finish or start books and gain insight into the money that's on the back end. Finally, hear more on the million-dollar book agency, and its automation-based funnels and A.I. that take written word, voice recording and more to create audiobooks. Join Sebastian and Mike on Beyond The Story and come away with the keys to success.Blog PostBlog Post #1Are you tired of being in the same routine, drowning in a sea of monotony and daily obligations? Ever thought what it would be like to spend a week with another expert who can show you a different perspective and a refreshing outlook on topics like business, brands and podcasts? New York Times bestselling author, Mike Fallat, and host Sebastian Rusk had the pleasure of meeting each other this way on a Caribbean cruise with their good friend Ross B. Williams.In their recent episode of the popular Beyond The Story podcast, Sebastian and Mike discuss some of the one-of-a-kind strategies that came out of their Caribbean cruise including the key insights Mike got from friend and colleague Chris Weiser. Weiser, who Mike hadn’t been in contact with prior, provided strategies that have grown Mike’s agency exponentially and his business to a whole new level.So, if you are looking to gain different and potentially life-changing strategies that you can implement in your life right away, you need to tune into this episode of Beyond The Story. Sebastian and Mike dive into the details of their Caribbean experience and the ways those strategies enable your business to be successful. Here are three reasons why you should listen to the episode.1. Hear firsthand, Mike Fallat's story of how one of his top strategies came out of his Caribbean cruise.2. Learn Chris Weiser’s key insights on how to create additional, success driven sub accounts in your business.3. Get inspired by the work of both Mike Fallat and Sebastian Rusk.As Mike Fallat eloquently said, "my life is so hot. We are on a cruise ship in the middle of the Bahamas and just enjoying life, talk, and business, brands, books and podcasts. I mean, what else could we want?". Tune into Beyond the Story and Mike Fallat to find out what else you can possibly want!Blog Post #2Are you looking for fresh ideas for your business or brand and struggling to keep up with the digital marketing world? Well, you’re in luck! New York Times bestselling author, Mike Fallat, took a break from the daily hustle to join Sebastian Rusk on the Beyond The Story podcast and they cover a lot.In their episode, Mike dives into how he met Chris Weiser and how he got some of his top strategies while they were on a Caribbean cruise with their good friend Ross B. Williams. Without any contact prior to the cruise, Chris Weiser unveiled strategies that Mike was able to implement right away and increase his agency's revenue by an extra 100,000 in one month.The episode is the perfect place to stop for anyone looking for the perfect strategy for their business. Sebastian and Mike talk about the ins and outs of their Caribbean cruise, including the unique strategies and advice Mike got from Chris Weiser, and how he implemented them.Are you ready to listen? Here’s three tips to get the most out of Beyond The Story’s episode with Mi

Send us a textWelcome to Beyond The Story, hosted by Sebastian Rusk! Here, Sebastian invites special guest, Scott Simons from CMA's Valley Dealership, to discuss his career in the auto industry. Scott and Sebastian bond over their morals of treating people right and their shared work ethic. Scott found success in the struggling car business after learning what was important to the customers. They have also witnessed first-hand the power of a good public speaker and Scott hopes to emulate her. Scott wants to teach the team to sell through social media while ensuring they prioritize integrity. Scott invites Sebastian to shamelessly plug his brother and his car transactions. Tune in and join Sebastian and Scott to discuss their amazing stories!Topics Discussed and Key Points:-The Importance of Work Ethic and Compassion-The Success of Scott Stewart in the Automotive Industry.-The Challenges of Navigating a Career in the Auto Industry-The Benefits of Setting Realistic Goals in Gaming-The Benefits of Maximizing Performance Through social media Selling Strategies.-Embracing Company Goals to Advance Your Career-Inspirational Women Leaders in the Automotive Industry-Success in Sales as an Entrepreneur-Integrity in Selling-The Benefits of Working with a Car Transaction ProfessionalTimestamps:[00:03:14] The Importance of Work Ethic and Compassion[00:06:15] The Success of Scott Stewart in the Automotive Industry.[00:09:19] The Challenges of Navigating a Career in the Auto Industry[00:12:24] The Benefits of Setting Realistic Goals in Gaming[00:15:38] The Benefits of Maximizing Performance Through social media Selling Strategies.[00:18:39] Embracing Company Goals to Advance Your Career[00:21:41] Inspirational Women Leaders in the Automotive Industry[00:24:34] Success in Sales as an Entrepreneur[00:27:36] Integrity in Selling[00:30:25] The Benefits of Working with a Car Transaction ProfessionalNotable Quotes:"I wouldn't trade how I grew up and who I grew up with and the lessons I learned from growing up there for any amount of money. No matter the struggles, no matter having to fight all the time because we were to build segregation to any of it. I wouldn't train any of it for the world. Because I learned so much, you know, a handshake means something. You know, when you tell somebody, you're going to be there, you'd be there. You know, you know, your word means something. You know, we did deals on handshakes.""I mean, I'm a really fortunate guy. I mean, I'm in the auto industry. I've got some of the best people in the world that are currently working with me. We've seen some success for sure. Seen a lot of growth. And I've built a 1 1 heck of a team.""I mean, you see the movies about the you know, back in the day, what happened in the auto industry? It was wow. You know, there are a lot of types of personalities that spend a lot of money, make a lot of money, and, you know, live your life in a fast lane, and If you're not careful, you can get caught up in that lifestyle.""But I always believed, but it takes, you know, hard work. It takes luck. And it takes.""People can go get a job anywhere. If you can sell, you can get a job anywhere.""It took me having some setbacks to say, act, wait a minute. Wait a minute. You know, some pretty bad setbacks.""Now we taught people in the max out there 04:01 k. So, I started a mentorship program a number of years later. I was already doing it, but I didn't have a title to it, and I didn't have a structure to it, and my assistant helped me run it.""I just lead the discussions. And We do life together, man. We talk about some serious in-dept

Send us a textWelcome to the Beyond The Story Podcast hosted by Sebastian Rusk! In this podcast, Sebastian is joined by Alex Velinov from Tag Digital. Alex discusses how Chat GPT can help with content creation like emails and blog posts. He believes that in less than 5 years most Hollywood blockbusters will be created by AI. AI is a tool for strategizing on a higher level and should always have a human element. MUTIQ's CEO says that AI won't replace anything but will give us more time for strategic decision making. Tune into The Grit Daily Podcast for more insightful conversations with Sebastian and his guests.Topics Discussed and Key Points:The Future of AI in HollywoodAI's Role in Paid Advertising with MUTIQ CEOThe Role of AI in Enhancing Human Work and EfficiencyTimestamps:[00:04:05] The Future of AI in Hollywood[00:08:08] AI's Role in Paid Advertising with MUTIQ CEO[00:11:58] The Role of AI in Enhancing Human Work and EfficiencyNotable Quotes:"Be curious and be cautious.""It's always the prediction there, but we're not going to replace humans because I always use the example of the hardware store like, you're always going to need to and there's only so many things you can have shipped to your front door.""I think that that exactly was going to happen, like, all this new technology with who will help us with productivity basically. And we're going to have more time thinking on more top-level strategic things rather than going into so many details.""By imagine in less than 5 years, most of the Hollywood blockbusters will be done by AI.""Resources:Connect with Sebastian Rusk:Beyond The Story PodcastInstagramFacebookConnect with Alex VelinovTwitterLinkedInWebsiteCall to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!

Send us a textGo Beyond the Story with Sebastian Rusk! Hear inspiring stories from amazing guests, like Benjamin Ellison Bethea, founder of Joy Protocol Coaching. Sebastian and Benjamin explore the idea that life is about the paradox in between and how to embrace the present moment. They also discuss how to "give up who you've become, to be who you are" and how to live a life true to oneself. Be sure to tune in to hear more from Benjamin and Sebastian and connect with Ben to see how he can help you in your life.Topics Discussed and Key Points: Achieving Nontraditional Success and Dealing with the Aftermath Living a Life True to Yourself Enjoying the Present Moment The Power of Self-Awareness and Reflection Exploring the Power of Choice: Are You Willing to Give Up Who You've Become to Become Who You Are? Connecting with Ben: Benefits of Building Professional RelationshipsTimestamps:[00:03:39] Achieving Nontraditional Success and Dealing with the Aftermath[00:06:39] Living a Life True to Yourself[00:09:55] Enjoying the Present Moment[00:13:05] The Power of Self-Awareness and Reflection[00:19:51] Exploring the Power of Choice: Are You Willing to Give Up Who You've Become to Become Who You Are?[00:22:59] Connecting with Ben: Benefits of Building Professional RelationshipsNotable Quotes:"Life isn't about, like, oh, is that 1? No. Life is about the paradox in between. It's about the tension in between opposites because like, that's what we're here for. Like, that it really is the mystery of life is that you have these seeming offices, you have justice and grace, but somehow there's something, like, in between those 2 things.""Create a, you know, a job you don't have to escape from. And for life you have to escape from rather.""My big thing if I had to, like, know, like, I think, like, my mission statement is to live a life true to myself and help other people do the same thing."""My coaching is helping people build a 1-person online business. Right? Learning how to really, like, wear different hats, how to focus on the essential pieces that they need to do to get a business up and running.""Are you willing to give up who you've become, to be who you are?"Resources:Connect with Sebastian Rusk:Beyond The Story PodcastInstagramFacebookConnect with Benjamin Ellison BetheaLinkedInFacebookTwitter

Send us a textOn today’s episode, Sebastian Rusk uncovers the mysterious Adam Lyons for an enlightening interview on Beyond The Story. Adam started his journey in the business world at a movie prop company after college, and quickly took drastic measures to try and save the business. Votes from across the globe saw him become the number one dating coach in the world for three consecutive years. Adam believes that entrepreneurship is about absolute freedom and that anyone can create success with little to no start-up costs. Adam has also managed to triple the profits of his dungeon and dragons game shop in Austin, Texas in only three and a half years. What truly sets Adam apart, though, is his 'working vacation' scheme. He invites participants to take a carefully crafted cruise designed to maximize the results they can achieve in terms of growing their business, all while enjoying their vacation. Join Sebastian Rusk and Adam Lyons on Beyond The Story to find out how you can unleash your true potential.Key Takeaways:Career Success After Struggling FinanciallyPursuing True Entrepreneurial FreedomFinancing Businesses Through Monthly PaymentsAffordable Video Game Purchasing StrategiesThe Benefits of Taking a Working Vacation to Grow Your BusinessTopics with Timestamps:[00:03:14] Financial Struggles and Becoming a Dating Coach[00:06:24] Pursuing Genuine Entrepreneurial Liberty[00:09:18] Financing Businesses Through Installment Payments[00:12:13] Strategies for Cost-Effective Video Game Shopping[00:15:06] The Prospect for a Dungeon and Dragons Game Store in Austin, Texas[00:17:48] Harnessing the Benefits of a Working Vacation to Expand Your Business[00:20:54] Fishing for crabs in Alaska on a budgetNotable Quotes:"We found one that worked and then just ran that one for the next 8 months. It's really just about testing and finding what works. And then just running that. It's really simple. It's not rocket science. It's just that a lot of people don't know how to do it. So they don't do it.”“True entrepreneurship is about absolute freedom, but you can really kinda do whatever you want.” “If you want your price, I get my terms. If you want your terms, I get my price.” “You could drop me in Germany in the 1200s and assuming I survived witchcraft because they would know where I've come from, what I'm wearing, I could start a business and succeed using business strategy because it doesn't require any specific technology.""Tactics are very technologically based. So tactics is what I would do on Facebook, which won't work in Roman times or in Germany in the 1200s. On the flip side, a good business strategy, you know, like hey, try a free sample and then upsell into a subscription would work in any time period."Resources:Connect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagramConnect with Adam LyonsLinkedInWebsiteCall to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!

Send us a textExperience a unique episode that dives deep into the world of digital marketing and be a part of the conversation with Beyond The Story as host Sebastian Rusk leads guest, Mark de Grasse of DigitalMarketer on a journey of discovery. Together they explore the importance of content and content creation, the power of the right "f-bomb," the evolution of marketing with AI technology and why strategy will never be replaced by AI. You won't want to miss the latest episode of Beyond The Story. Tune in and take your digital marketing knowledge to the next level!Key Takeaways:The Benefits of Incorporating Podcasts in Digital Marketing StrategiesThe Benefits of Digital Marketing Utilizing AIThe Benefits of AI in Marketing StrategiesTopics with Timestamps:[00:03:03] Creating Content and Networking in the Marketing Industry[00:09:15] Exploring the Advantages of Injecting Podcasts into Digital Marketing Strategies [00:12:28] Exploring Digital Marketing with AI[00:19:02] The Advantages of Utilizing AI in Marketing Plans[00:22:13] Embracing Artificial Intelligence in MarketingNotable Quotes:“It's not just about content marketing or social media marketing or copywriting. It's about how do you use all of these elements together to create a cohesive strategy? And then how do you use that strategy to create a cohesive plan? And then how do you use that plan to create a cohesive execution? And then how do you use that execution to create a cohesive result?"It's not that AI is gonna replace marketers. It's going to be a requirement. If you don't know how to use AI to  increase your production times, increase your results, track everything better, optimize better, analyze better, all the other elements of marketing, then you're gonna fall so far behind that you'll just have a bunch of people leaving the industry is what's gonna happen.""Marketing is marketing professionals managing the human relationship with the company or the client that you have in order to get them to the place they wanna go.""It's gonna be like the deletion of a bunch of tasks that nobody wants to do anyways.""Just get started, people."Resources:Connect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagramConnect with Mark de GrasseLinkedInWebsiteCall to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We’d greatly appreciate it!

Send us a textIntroducing Beyond the Story where host Sebastian Rusk welcomes guests from around the world. In today’s episode, Sebastian talks with Weight Loss Health and Fitness CoachKris Zizzo, inspiring listeners on their journey to reach health and fitness goals. Kris teaches how to create a sustainable lifestyle by focusing on both the mind and the body. Kris grew up in the tough town of Modesto, CA and was determined to make something of himself. He had to learn to be his true self, and his hard work and discipline have paid off. Kris offers scientifically-backed advice on the best time to work out, while also giving tips on tackling heavier weight, putting away "man titties'' and growing muscle. Sebastian concludes that Beyond Failure Fitness is one of the most supportive and badass weight loss groups out there, and focused on helping users create a lifestyle that can last them forever.Key Takeaways:The Power of Being True to Yourself The Power of Daily Self-Discipline for Mental Health. The Impact of Timing on Exercise and Health The Benefits of Regular Exercise for All Individuals The Benefits of Low-Intensity Cardio ExerciseTopics with Timestamps:[00:03:16] The Strength of Staying Authentic to Yourself[00:06:10] The Positive Effects of Practicing Daily Self-Discipline on Mental Health[00:09:04] The Rewards of Endurance and Persistence[00:12:00] The Advantages of Taking Daily Action to Accomplish Success[00:14:59] How the Timing of Exercise Influences Health[00:17:51] The Advantages of Frequent Exercise for Everyone[00:20:53] The Advantages of Low-Intensity Cardiovascular Exercise[00:24:01] Perform some push-ups to benefit from the effects of resistance training in reducing man boobs.[00:26:43] The Advantages of High Intensity Resistance Training[00:29:39] Forming a Lasting Health and Fitness Routine[00:32:22] The Advantages of Participating in a Weight Loss Support GroupNotable Quotes:"I was like, I'm gonna have a cheat meal. I'm gonna have a cheat meal. And then I was like, No, I'm not. I'm not gonna do it. I'm gonna stick to the plan."If you want that to go away, they call it the bat wing and I love it, but if you want that to go away, you have to do heavyweights and build muscle. The muscle that you talk about and you don't want, that's what you need to do for it. And it'll go away. It'll tighten up your skin." "With us, we create sustainability. It starts with the mind. It ends with the body and it's and it ends with a good plan that you can keep going forever." "Our goal isn't to keep you on our team and for us be your crutch for a lifetime. It sounds like a great business plan and it is and our business plan sucks but our goal truly is to let you go." "Power is the act of taking that heavy grocery bag or that carton of milk and lifting it up out of the back seat. That requires power. Strength is the act of carrying that from your car into your house. Without having to set it down and gasping for air. Right? Or letting it slip out of your hand. That's strength."Resources:Podcast: Beyond the Story PodcastConnect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagramConnect with Kris Zizzo Instagram

Send us a textIntroducing Beyond the Story hosted by Sebastian Rusk! In this podcast, Sebastian talks with his father who has been in the radio industry for 55 years.  They discuss their journey in radio, podcasting, and how podcasting opened up a whole new level of communication and direct marketing. Listen to hear these inspiring stories and the lighthearted jokes that liven the discussion! It's a great way to stay inspired and entertained.Key Takeaways: The Radio Career of Sebastian’s Father The Benefits of Broadcasting Your Podcast On a Local FM Radio Station The Journey of Podcasting: Learning Through Doing  The Power of Radio: Using Radio as a Tool for Learning and Connection. The Impact of Social Media and Podcasts on Broadcasting Using Direct Marketing to Grow Your Business The Power of Effective Communication The Benefits of Comedy as Exercise for the Mind.Topics with Timestamps:[00:03:07] Sebastian’s Father’s Career in Radio Broadcasting[00:05:47] The Advantages of Airing Your Podcast on a Local FM Radio Station[00:08:31] Learning Through Doing [00:13:48] The Utilization of Radio: Exploring Radio as a Means of Education and Connection[00:16:40] The Enduring Influence of Mike Fox's Podcasting[00:19:16] The Influence of Social Media and Podcasts on Broadcasting[00:22:04] Utilize Direct Marketing to Expand Your Business[00:30:27] The Impact of Effective Communication[00:33:11] Exploring the Advantages of Comedy as Mental ExerciseNotable Quotes:“You can get everything you want in life if you're just helping enough other people get what they want.""Sometimes there are people going through some tough times. Some people don't last, but tough times don't last.""You are what you are, you are who you are, but what goes into your mind. You can change who you are. You can change what you are by what goes into your mind."ResourcesPodcast: Beyond the Story PodcastConnect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagramCall to Action If this episode was useful for you and you liked it, please share it with your friends and family. This way more people will hear about this podcast. Please leave us a review, so that we can continue to grow. Also don't forget to subscribe as a way to get updates when new episodes become available.

Send us a textSebastian and Zach met when Zach joined Apex and he tells the story of how, six months after meeting Sebastian, his life was dramatically changed. They recall a conversation from when they were in Fort Lauderdale for a two-day Apex meetup on the beach. Zach explains how he and Sebastian have a responsibility to show up for Apex members, and he reveals a life-changing interaction he had with someone from Tony Robbins' team twelve years ago. Zach is looking forward to continuing to step up as a leader and helping take Apex to the next level.Tune in to the full episode to hear how Zach went from an intern to a leader of Apex and the exciting things ahead.Please Enjoy! Topics Discussed and Key Points:●Sebastian and Zach's relationship and history●Apex and Ryan Stewman●Zach’s experience starting a podcast●The Lesson’s Zach learned from cold calling●Fort Lauderdale, Florida trip●Life changes in the next six months●Upgrading to the next level●Accountability and habitsTimestamps[00:03:17] Take action to achieve success.[00:10:54] Build trust through relationships.[00:14:58] Help others unlock potential.[00:16:02] Surround yourself with success.[00:25:41] Give back to others.[00:30:57] Do the work on yourself.[00:34:39] Surround yourself with mentors.[00:36:50] Radically change your life.Notable Quotes“We dodge accountability as human beings and it's just a habit we all have and it's a choice to either remain accountable or not remain accountable. It is my responsibility and duty to show up every single day. I know that if I'm not showing up, somebody's missing out.”“I don't think there's one thing you can do to be successful. I think all success is consistently stacking a bunch of good habits on top of each other. So it wasn’t like a magic pill that I was like, oh, I just need to say this, and people gimme their credit card. It was consistently doing the work every single day and consistently staying a student of the craft.”"I realized I was the problem and needed to figure out how to love myself and heal before seeking any other kind of success."“A lot of people look at, God, why did you put us on this earth? I don't know. I don't have the answer to that. But what, what I do know is if I can just help the people around me and just help impact other people, help other people become happier, help other people unlock something within themselves that's not only gonna make myself feel better, but it's gonna make a lot of other people feel better at the end of the day.”"Healing and doing the work is important in both personal and business endeavors.""It's going to take as long as it takes, and often longer than we think, to achieve our goals.""A sense of urgency is important, as time is not on our side.""Motivation comes from seeing others succeed and recognizing that if they can do it, anyone can do it."Resources●Podcast: Beyond the Story Podcast●Book: Think and Grow RichConnect with Zach Sasser●LinkedIn●Facebook●Twitter●YouTubeConnect with Sebastian Rusk●LinkedIn●YouTube●Facebook●Twitter●InstagramCall to Action If this episode was useful for you and you liked it, please share it with your friends and family. This way more people will hear about this podcast. Please leave us a review, so that we can continue to grow. Also don't forget to subscribe as a way to get updates when new episodes become available. 

Send us a textToday on Beyond the Story Podcast, we are joined by Drewbie Wilson. Drewbie is a Best-Selling Author, Podcast Pro, Consultant and Mentor - Inspiring Success Driven Winners to Become the Most Elite Version of Themselves by Crushing the Day! Drewbie managed to change his entire life in a short amount of time. Starting with personal development, followed by helping others with no expectations. This led him to his mantra of "Crush the day before it crushes you".Drewbie gives us his back story of where he came from and how did he get to where he is today. He also talks about his entry into sales and how did he find his niche as well as developed a new business as a result of several mistakes. Most importantly, Drewbie gives us his perspective on taking risks in life and how one needs to crush the day. This episode will leave you with a solid takeaway lesson.Let’s dive in!Topics Discussed and Key pointsWhere Wilson developed his work ethicWilson's initial entry into salesHow Wilson found personal development and online marketing in this whole world that we live in now.How Wilson used Facebook to get super cheap leads and double his productionTaking risks and betting on other people that are willing to bet on us.Trusting in yourself and the process.You can lie to numbers but numbers will never lie to youSocial media and how you can use it intentionally to build an audience of people that know, like and trust you by being authentic.The value of our timeFour areas of our life that are importantTrue success comes from getting clarity about what success really means to youLeaving a lasting impressionTimestamps[00:44] Upcoming Apex tour in 2023[03:46] Wilson's backstory and how he started his business[07:19] Wilson’s duration with Apex and Zoom[22:16] How Wilson first smoked meat[25:31] Crushing the day [32:19] Building momentum[35:05] Leaving the last impressionNotable Quotes[00:05:29] “I grew up single, mom. Dad was in and out of my life a lot, so I kind of watched my mom really hustle her ass off to raise me and my two brothers.” [00:05:38][00:06:40] “I was selling drugs in the back end and at school, my phone was ringing off the hook and I was watching people like graduating from photography college and saying, Hey, go get a job at Moto Photo, making $12 an hour shooting by Christmas cards and shit.” [00:06:54][00:18:30] “Sometimes those trips don't work out the way that you think, but sometimes you wait in your patient and that patience turns into, like, a pay-out bigger than you ever believe.” [00:18:40][00:20:00] “So many people have that scarcity mindset where they don't want to show up in a room they don't want to give unless they have a guarantee of getting something in return.” [00:20:08][00:22:16] “I've been smoking my whole life. The meat just recently got added to the rotation. And so, for Father's Day this year, I've been saying it for a while. I wanted to get a smoker. I love barbecue.” [00:22:29][00:25:46] “We can all make money at this point. We all recognize that like we can go and we can do a job and we can get paid an hourly wage or whatever. We know how to make money. Money is easy. What we don't value enough is our time.” [00:26:00][00:26:21] “Let's assume you're making 50 bucks an hour, but if you knew you only had 24 hours left to live, would you still sell me an hour of your time for $50?” [00:26:33][00:28:41] “The problem is most of us put ourselves last. Always we focus on our business and our families first and then we worry about ourselves. So

Send us a textToday on Beyond the Story Podcast, we are joined by Matt Russell. Matt started his own company ProCents five years ago. He was passionate about helping people with their businesses and vision but had his own to share as well. After many years of pursuing his dream of starting a company, he recently achieved that dream and became the CEO of his own company.In this episode, Matt tells us about the place he is now at, what his current job is and how he got there. He also tells us about the type of work he does and helps organizations with, and how the process was for starting his own business from the ground up. Enjoy!Timestamps[00:44] Bellwether Alliance/ First meeting with Matt[01:12] What Matt is now working on and where it all started for him.[02:07] Has Matt always been an entrepreneur?[03:00] Things Matt does to assist the organizations he works with[03:43] The number of clients Matt works with at any given time[04:26] The hardest part of the startup process and how Matt experienced it[05:15] The best part of the startup process [06:23] Why 2023 is exciting to Matt [07:55] The meaning of mining lithium[08:53] Final thoughts from Matt Notable Quotes[00:01:35] “My dad always said, work smarter, not harder. So after, you know, working hard for a while, I figured it's time to start working smarter and working on bigger ideas that take less stress on my body and take a bigger toll on my body, that allow me more free time to do what I like doing, which is connecting with people.” [00:02:07] “I've always had the entrepreneur mindset, but unfortunately, that did not really occur till about five years ago when I became an entrepreneur and opened my own company.”[00:04:06] “It's a little bit harder on the scope and also with just liabilities. I'd rather not put that liability on a company I'd rather like myself. I'd rather have it be with a larger entity.”[00:04:29] “A lot of people say that they want to be a business owner, but they don't want to go and open a bank account or they don't want to go and get their corporation to sit down with an attorney to have that corporate document set up.”[00:05:51] “Everyone wants to be a lion until it's time to do lion shit.”[00:08:59] If you don't know what you're doing right, ask someone. They'll tell you. And just take that advice for the grain of salt and then you'll figure it out.”ResourcesPodcast: Beyond the Story PodcastGrit Daily NewsMatt’s Company: ProCentsConnect with Matt RussellLinkedInFacebookTwitterInstagramConnect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagram

Send us a textToday on Beyond the Story Podcast, we are joined by Nick Quintero. Nick is an entrepreneur in the food-prepping industry and has around 700,000+ active followers on social media. His main company is Meal Prep on Fleek (MPOF), a leading company in a unique industry that teaches people how to save time, money, and stress while improving their overall health through meal prepping.Join Nick on this passionate, engaging and informative episode to learn how one can leverage influencer marketing to grow their brand. This episode is a great overview of what influencer marketing is, why it's important in the modern day and a real-world look at how one can use it as part of content strategy.Timestamps[01:40] A little bit about Nick and what he does[02:50] When did Nick start leveraging influencer marketing?[03:36] How influencer marketing works.[05:00] A mixed bag of results comes out of working with influencers.[06:28] How does Nick determine whether the influencers they work with are actual influencers?[07:15] The number of influencers Nick works with at any given time[07:58] How long did Nick’s growth happen[08:39] The Justin Danger strategy[10:14] What impact do changes in algorithms have on influencer marketing?[11:18] How an entrepreneur can get his content game figured out and have consistent content as a newbie in the game[13:22] Nick's final thoughtsNotable Quotes[00:01:53] “Social growth has been a big focus for me how do I achieve growth and what are the different methods to do it? Influencer marketing is something that I came across. It also kind of fuels a publishing strategy for me.”[00:03:52] “There are so many different tiers of influencer marketing. Everyone has influence. It's just being the right person with the right platform.”[00:05:28] People that have just achieved a 15 or £20 weight loss have way more influence than someone who's just kind of, you know, talking about your kids and talking about the dog and the weather and, you know, a little bit of fitness and health.[00:12:11] “Volume is important because you don't know what's going to hit. Once you find something that hits and that will be defined as whatever your objective is, generates followers, gets clicks.”ResourcesPodcast: Beyond the Story PodcastCatch Justin Danger on TikTok Connect with Nick QuinteroLinkedInInstagramConnect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagramFrom Zero to 100K - Everything I'm doing on Instagram right now:- 1 post per day- 70/30 content in the feed (70% collabs/reposts - 30% own)- Collaborations in IG Stories (the new S4S)- Influencer Commenting groups- Sharing IG posts to Twitter (IFTTT)- Sharing IG posts to Facebook (IFTTT)- Reaching out to like pages for a collab A LOT (adding value to others is key!)- Using stories semi-regularly (2-3x per week)- Embedding IG posts in my blog- Testing hashtags... choose hashtags with 20k-400k phot

Send us a textToday on Beyond the Story Podcast, we are joined by Jessica Dennehy. Jessica is a best-selling author, business strategist, & speaker on a mission to empower leaders to Pivot their businesses & mindset so they can Slay their goals & enjoy the freedom that comes with success.  Through her company, Pivot & Slay, she helps entrepreneurs reach out of their comfort zones to find their authentic selves & start taking the risks necessary for success. As a yoga enthusiast, small business owner & former Wall Street regulator, her unique style guides entrepreneurs with actionable items they need to shift their mindsets & take their businesses to the next level. Her expertise & diverse background have landed her features in several media outlets, such as Forbes, NY Weekly, New York Post, Legal Zoom, LA Weekly, Authority Magazine, Women's Daily Magazine, CEO Blog Nation, Thrive Global, Billion Success & more! In this episode, Jessica talks about how she started her legal journey at Wall Street and found that she did not enjoy the experience as much as she thought she would. She discusses why she quit her job at Wall Street to start her own business with her ex-husband who was her partner. She also tells us about all of the important things that scare her and definitely leave us with important pieces of advice. Enjoy!Timestamps[01:27] How Jessica's legal journey started.[03:46] How the law and stock exchange match[07:19] Jessica's experience working on Wall Street, a predominantly male environment[09:23] Jessica's experience starting a family while still at Wall Street[11:53] Why did Jessica leave her prestigious job at Wall Street?[12:24] First taste of business ownership[13:00] What led to Jessica's divorce? [15:30] Jessica's opinions on what helped her and her ex-husband establish a successful business partnership.[19:02] how Jessica learned about Apex[23:26] Jessica’s experience on her personal journey of healing and becoming the best version of herself[25:58] What scares Jessica the most[30:22] Final thoughts from Jessica[31:16] Hypothetical duet song of choice for JessicaNotable Quotes[00:01:59] “I want to understand something from a different perspective, and I feel like that helps me grow as a person. So, I don't say I guess you could say it's arguing, sure. But like it's not arguing because I want to be right. It's arguing because I want to grow.” [00:02:31] “You have to take a side when you're a litigator. But in order to really develop your case and like to cross-examine someone properly or close, using a closing argument, you have to understand and anticipate what the other side is going to bring to the table.” [00:04:05] “If you want to be an exchange-listed firm, you need to pay the exchange to be listed.” [00:08:00] “So the guys that I was dealing with from the floor, they don't like to be. They don't like to be in the room with a woman who's powerful. And I did not want to conform.” [00:08:26] “I think one of the major things that happened to me is that I was able to embrace the masculine energy that drives me to be really successful in life, but also harness that feminine side of myself and not lose it and not yield that to any of the people that I was working with. I just kind of use it as my superpower.” [00:11:11] “I kind of got the entrepreneurial bug in me and made me realize how miserable I was on Wall Street. And so finally we hit a point in that business where I didn't really need my job anymore.” [00:11:48] “We had started the business, but to be both all in 100% was very scary. So, I did it because my priorities had changed and my freed

Send us a textToday on Beyond the Story Podcast, we are joined by Kirt Jacobs. Kirt Jacobs is the host and producer of MoxieTalk, a multimedia platform that gives an intimate look into the courage, character, and defining moments of today’s most inspiring individuals. Kirt has extensive experience in both the private and public sectors. He has over 25+ years of experience in the real estate industry and has closed over $20 million dollars in transactions during his career. Kirt also served as an economic development officer for the Louisville Metro Government from 2003-2011 where he worked on a multitude of local economic development projects.In this episode, Kirt Jacob talks about his epiphany bringing him to where he is presently working on, his thoughts on morality, personal spirituality and much more.Please enjoy!Timestamps[01:09] A little bit about Kirt Jacob's story.[02:54] Kirt Jacob’s epiphany.[09:29] Thoughts of mortality post 40[10:24] Personal spirituality[14:11] Each person is born with a set of cards.Notable Quotes[00:02:21] “And you know, what's your most defining moment? What were you or what were your biggest influences? You know, how do you want to be remembered? That's our signature question.”[00:07:19] “The interesting thing is that most people don't realize and not everyone's receptive to my opportunity in that world because it's a very seductive lifestyle.”[00:11:24] “There's nothing around us as far as we know, to our knowledge. You know, there's not, you know, the orange people on Venus in the red people on Mars.”[00:12:17] “I've found that when the individual passes, kind of like my story earlier and now with everything so virtual and online, you don't have to, you know, have to hand them a DVD.”[00:13:48] “But we seem to be in a time frame in American history where a lot of people want to blame everybody else for their place in society.”[00:14:11] “We're all born with a set of cards. You know, we're male or female. We're smarter, dumb or pretty or ugly, you know, or rich or poor, you know. And we all get this deck of cards and we come to Little Earth. And by and large, they're pretty static, you know, they don't really change much, but it's how you play the hand that changes how the cards unfold.”[00:15:11] “And what I like to always say is sometimes a man makes history and sometimes history makes a man.”ResourcesPodcast: Beyond the Story PodcastConnect with Kirt JacobsLinkedInFacebookTwitterInstagramYouTubeConnect with Sebastian RuskLinkedIn YouTube FacebookTwitterInstagram

Send us a textToday on Beyond the Story Podcast, we are joined by Jon Ferrara, Nimble Founder & CEO. Nimble is an award-winning social sales and marketing CRM for individuals and teams. Every day, people use it to successfully nurture their personal and business relationships across email and social networks such as Twitter, Facebook, and LinkedIn. Jon discusses how he got started in the CRM World when he quit his job and started Goldmine before later launching Nimble. Jon also talks about who has been the biggest CRM customers for Nimble, what social media and CRM look like when it comes to WEB3 and much more. He wraps up by telling us what excites him and the Nimble team on a day-to-day basis as they look forward to 2023. You simply cannot afford to miss this episode.Let’s delve in! Topics Discussed and Key Points: Relationships are essential for one's success in life.Nimble was the first company to ever obtain and integrate public and private APIs from LinkedIn, Facebook, Twitter, Angels, Crunchbase, and Foursquare into a relationship platform.Why, in the modern world, do you need a contact platform?The philosophy of Nimble.The more digital we get, the more human we need to be.The five F's of life, family, friend, food, fun and fellowship.Nimble’s relationship with Microsoft.Pay attention to the people around you and enjoy life.Timestamps[02:47] A Little bit about Jon and how he got started in the CRM World.[03:54] When did Jon quit his job to start GoldMine?[06:51] When was Nimble launched? [10:24] Who have been the biggest CRM customers for Jon? [14:12] What social media and CRM look like when it comes to WEB3.[17:34] What excites Jon and the rest of the Nimble team as they wrap up 2022 and head into 2023? Notable Quotes“Jon: [00:02:48] I really got started because I struggled to build relationships that scale. And I think the best products come from your own need because of your passion for it and you understand the problem.” [00:02:57]“Jon: [00:04:16] The biggest gift that gave me was the journey with the constituency around the GoldMine, where I really felt that I had a role in growing them, that people still stop me today who are part of that constituency [00:04:33]”“Jon: [00:05:09] if you're willing to look at your shit in life and work on it, that's how you grow as a human being. And in the process of all this, that's why I came to the conclusion that I'm on this planet too. My soul. And the best way to do that is by being present with others and by helping others grow their souls. [00:05:26].”“Jon: [[00:06:09] relationships are critical to your life success, whether you're talking about individuals or businesses. And I looked around at CRM systems and saw they weren't about relationships. They're about command-and control reporting. [00:06:21]”“Jon: [00:08:46] business is really about the basics and most people fail because they don't follow up and follow through. If you don't do what you say you're going to do, you lose trust. And if you lose trust, you're done in today's world [00:08:58].”“Jon: [00:10:26] in today's world, your network and your brand or your net worth relationships are critical to your life success, not just individuals, but teams [00:10:35].”“Jon: [00:15:38] The more digital we get, the m

Send us a textIf You're Ready To Upgrade Your Life - Mentally, Physically, Financially & Within Your Relationship To Become The Most ELITE Version Of Yourself Possible. Apex Is A Network Of Professionals Who Are On The Path To Becoming The Greatest Version Of Themselves. In Business, In Relationships, Physically, And Mentally. As A Member Of Apex, You Will Bare The Responsibility Of Representing What Winning Looks Like At All Times. Your Job As A Member Is To Evolve Into A Higher Version Of Yourself That You Can Be Proud Of. In Order To Become Great, You Must Crack The Code To Greatness. That's What They Have Done...More Info: https://apexentourage.com/levels

Send us a textBijal Patel, the passionate, positive and relentless Founder & CEO of LAUNCH, a world-class business and brand strategy coaching company, has a strong track record for coaching entrepreneurs to their fullest potential. She has helped scale hundreds of businesses with her unique Coaching style combined with brilliant methods. Honored as a “Houston Power Woman”, Bijal received a coveted distinction for being an industry leader and gamechanger, with 15 years of Business, Strategy, and Design experience. She has won innumerable awards, while helping an incredible range of clientele and industries, including Fortune 500 companies and her absolute fav —established online business owners!When it comes to branding and branding strategy, very few businesses get it right. Branding is important to a business. If a business doesn’t have a comprehensive understanding of how they should be positioning and presenting their brand, they can come off as unprofessional and/or amateurish. At the end of the day, if your brand image isn't consistent with who you want customers to think you are as a company, then nothing else matters.Today on Beyond the Story Podcast, we welcome Bijal Patel of LAUNCH. Bijal is an award-winning Branding Strategist for Established Online Businesses who has also founded her own Interior Design and Graphics firm. She shares with us how she thinks about branding when it comes to online businesses, as well as what she's learned about the importance of branding from a brand strategy standpoint.Please enjoy!More Info: https://welaunch.design/

Send us a textThey are experienced sales experts and trusted partners, not financial operators. A premier boutique M&A firm focused on B2B SaaS companies in North America and Europe, they will work with you every step of the way to ensure the best outcome for everyone involved. With a best-in-class sales approach to ensure the success of your transaction, at Traction Advising they sell companies how you would sell your product.More Info: https://www.tractionadvising.com/

Send us a textExperienced Owner with a demonstrated history of working in the junk removal industry. Skilled in Negotiation, Budgeting, Operations Management, Sales, and Entrepreneurship. Strong operations professional graduated from Texas Driver Institute Waxahachie.More Info:  https://www.linkedin.com/in/alljunkedup-net-42853632/

Send us a textBased in St. Louis, MO, Hite Digital St. Louis is led by their owner-partner Adam McChesney. After working in sales for several years and then getting into digital marketing in 2018, Adam went full-time with his agency in 2020 and began helping companies build their brands online. Now, his clients are growing quicker than ever as part of Hite Digital St. Louis.More Info: https://www.hitedigital.com/st-louis/

Send us a textJessie Lee is the number one Network Marketer in the world, multiple 7-figure annual earner, serial entrepreneur, investor, and podcaster. In less than 4 years she has built a team of over 1.6 Million customers and 12,000 promoters worldwide in 28 different countries. Jessie Lee’s top-rated Entrepreneur Podcast, The People’s Mentor, currently has 6 million downloads and counting. Her Instagram followers are at 297K; Facebook at 89K; and Tiktok at 173K.More Info: https://www.linkedin.com/in/jessieleeward/

Send us a textEntrepreneur with proven results and high performance. Skilled in Operations, Sales, Management, Marketing Strategy & Implementation, and Relationship Management. Strong business development professional with a passion for leading Sales Teams and helping people reach and exceed their goals. Clifton realizes who He is and the success He have achieved is through hard work and a resolve to be the best version on himself, but also because of the incredible people He choose to surround himself with. More Info: http://www.buildingravingfans.com/

Send us a textBrenda has always been a go-getter. She is a 2x Best Selling Author and international award-winning professional who is a specialist in crisis management, government contracting, HR, and Unmanned Aerial Systems. Brenda has led teams through some of the most difficult times and crises imaginable. Her experience and expertise have made her one of the most highly sought-after professionals in her field. Brenda has spent the last 30 years leading and working in business, security, and operations for some of the largest companies in the world. She is a contributor to Entrepreneur.com and is featured in Forbes, Fast Company, Inc, US News and World Reports. In 2021 Brenda converted her experience and entered the drone business by leading a cadre of retired US Navy SEALs that delivers a training program for law enforcement officers and forensic technicians on tactical and practical drone education. Brenda is an instructor and the CEO of Aerial Recon Training by DRL Products LLC. She is also the Chief Air Boss and operating partner to The Drone Farm, a 144-acre drone training range in Wakefield, Virginia. She's seen it all. Her HR experience has exposed her to managing volatile employee situations involving workplace violence, a near stabbing, deliberately inciting fear in other coworkers, stalking women, breaches of protocol around national security, assault, suicide, death, homicide - you name it. In fact, she's faced such a wide variety of extreme circumstances that she's been deemed "an HR force of nature." But through it all, she remains unflappable and determined to help others find success. Brenda has always had a heart for service. Brenda is a Navy SEAL Community volunteer who devotes her time and energy to supporting veterans of Naval Special Warfare. She spends 32 weeks out of the year working with The Honor Foundation to help transitioning Special Forces personnel. Brenda is knowledgeable, insightful, and creative, and she uses her skills to help these servicemen and women make the most of their careers. Perseverance, integrity, and relentless optimism are just of the few of the ingredients that make up what you experience when meeting and working with her.More Info: https://www.brendaneckvatal.com/

Send us a textSome of you may be wondering, what is “Mills Knows Bills,” and how did it come about? In the fall of 2014, Mills sat in her dorm room stunned that she only had $1.50 in her bank account. She said to herself, “that’s it?!?” – no credit card to fall back on, no savings account…nothing. Where did all her money go? How is she going to eat? How can she manage her finances better? These were all questions that flooded her mind; But where should she start? She began keeping track of all expenses and income on a spreadsheet, changed her major to finance, and obtained various positions in the finance industry.Throughout the past five years, She improved upon this spreadsheet, paid off $25,000 in debt in two years, and have become a budget planning expert. Her experiences led to the creation of practices that have allowed her to help many others obtain financial freedom by cutting down the learning curve.More Info: https://millsknowsbills.com/about/

Send us a textEvery great company has a Rainmaker.  Someone who doesn’t just see the vision for the future of the Rockstar Entities, but has a proven track record of building a solid business foundation that provides a consistent return on investment. At Rockstar Capital, they have brought together several highly successful "Rainmakers" into their Fold. Brandon entered the US Navy right out of high school and served as an electronic warfare technician and operator with a top-secret security clearance. He was deployed to the Persian Gulf three times and operated under combat conditions during routine oil tanker escorts and the Desert Storm War. His main duties were as an anti-ship missile defense operator. In his 6 years in the service, Brandon traveled the world, and was awarded several commendations such as: National Defense Service Medal, Naval Battle E Award (a ship must win a minimum of four of the six Command Excellence awards to obtain this ranking), Armed Forces Expeditionary Medal, Humanitarian Medal and Good Conduct Medal.More Info: https://www.rockstarcapitalfund.com/about

Send us a textZoda is a versatile and customer driven professional with 6+ years of experience as technical lead with focus on solution delivery and optimal collaboration with key stakeholders to improve customers’ experience. She's also a fitness coach with a very healthy and active lifestyle. More info: https://www.instagram.com/diet_zoda/

Send us a textRay Higdon is a two time best selling author and a former #1 income earner in a network marketing company that he joined while he was in foreclosure. He has shared the stage with Tony Robbins, Bob Proctor, Les Brown, Robert Kiyosaki and many more. Ray and his wife no longer build a network marketing company so they can better serve the profession as coaches, speakers and trainers. Their coaching company was recognized this year on the Inc 5000 as one of Americas fastest growing companies and they LOVE helping network marketers grow large teams and create freedom in their life. Ray and Jessica are the creators of the hit reality show, Play To Win, where 40+ motivated contestants tackle sales and business challenges to win a life-changing opportunity. More Info: https://rayhigdon.com/aboutrayhigdon/

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Send us a textKirstin Smith coaches women nationwide to achieve their health and fitness goals and work toward creating a life they love.As a busy entrepreneur, wife, and mom to four young kids, she understands the struggles that many women face when it comes to prioritizing their own needs.Kirstin's open and honest approach allows her to target the mindset traps that keep many women stuck in cyclical weight loss/gain patterns, yo-yo dieting, and food-related anxiety. Her experience as a gym owner, nutritionist, and mother has led her to develop a holistic coaching method that emphasizes long-term, sustainable change.Kirstin lives in Houston, Texas with her husband, Jeff,and their four children.Grab your copy of Kiristen's book here: https://amzn.to/3w9Lg8dConnect with Kirstin here: https://www.facebook.com/kirstin.smith.355/

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Send us a textBarbara and her team offer Accounting and Tax Strategy for Fed-up Business Owners. They do this by combining tax accounting with tax strategy – meaning they don’t just crunch your numbers, they analyze them. They find ways for you to save money on your taxes, whether by pointing out deductions you might have overlooked or coming up with custom tax strategies you can implement in your business.Connect with Barbara and her team here: https://www.yourtaxcoach.biz/

Send us a textMy guest on this episode is my buddy, Sammie Knight. Sammie is a successful real estate entrepreneur and we met through the same mastermind community we are part of. Sammie is an avid outdoors man, family man and has been married for 47 years.

Send us a textElise struggled with mental health issues for most of her life, and didn’t understand “why.”With her own exploration in trauma therapy, relationship science, Neuroscience, NLP, and therapy of her own, she was able to pinpoint the cycles and behaviors that ultimately always led to her demise.Now  she helps men, as many men are silenced when it comes to emotions. This causes their struggles to be compounded and makes it even more difficult to process.Connect with Elise here:  linktr.ee/elisemofoo

Send us a textThe world of comedy has changed, but it is still alive and well. Especially here in Miami. Brittany and I discuss the world of comedy and enjoy a laugh or 2 on this episode.Connect with Brittany here: https://www.instagram.com/brittanybrave/=======WANT TO START A PODCAST?Schedule a call w/ Sebastian Today! => PodcastLaunchLabNow.com 

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Send us a textHealing yourself is an inside job and no one knows more about that than Stacy Raske.From Iraq veteran to Successful Entrepreneur, Stacy's story is an inspiration to all of those who come in contact with her.Connect with Stacy here: https://stacyraske.com/

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