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Steve Sanduski
Host Steve Sanduski, CFP® is the founder of two financial services companies, a New York Times bestselling author, podcast host, executive coach, and speaker. Through interviews with top achievers and visionary voices, Between Now and Success brings you the strategies, tips, and tools you need to succeed at the intersection of business and life. In each episode, Steve's guests open up and share their journey and the lessons they learned on their road to the summit. So rope up and get "On Belay" as we climb the summit to success together.
Total 287 episodes
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My 3 Words for 2023

My 3 Words for 2023

For the eighth time, I begin the New Year with 3 carefully chosen words meant to remind, motivate, and guide me on my road to making the New Year my best year yet. It’s called the My 3 Words exercise. My 3 words are printed at the top of my Daily Outcomes sheet (my prioritized to-do list) so I see them multiple times a day. By being thoughtful when I identify my 3 words and then reviewing them on a daily basis, I have a daily reminder of my key focus for the year. These words help me stay on track and on plan. Last year, I decided to mix it up and instead of doing the My 3 Words exercise, I did a “filters” exercise—more on that in a moment. For 2023, I’m keeping the same filters from 2022 and bringing back the My 3 Words exercise. In today’s podcast, I reveal my 3 words for 2023 and discuss how well I executed on the filters exercise from 2022.
21:3401/01/2023
Financial Advisor Michael Bradley on Starting From Scratch and "Doing Wealth Planning Differently"

Financial Advisor Michael Bradley on Starting From Scratch and "Doing Wealth Planning Differently"

Michael Bradley founded Bradley Wealth in 2002. Today the firm offers high-touch financial planning and alternative investments to high-net-worth clientele. Michael and I have known each other since my days at Peak Advisor Alliance, and I was excited to catch up with him at the 2022 CAIS Alternative Investment Summit in Beverly Hills. We talked about his evolution from being a corporate executive for 15 years to starting his planning firm from scratch at the bottom of the Dotcom bubble. We also discussed why and how Michael made alternative investments a core part of his investment strategy.
37:2115/12/2022
Overcoming Heartbreak Through CrossFit and Positive Psychology with Jess Bost

Overcoming Heartbreak Through CrossFit and Positive Psychology with Jess Bost

There's no one predefined path that will lead us through the challenges and heartbreaks that we all face in life. Often times the best that we can do is learn to accept and explore our emotions while remaining open to the opportunities in front of us. That willingness to explore and grow can help us heal, and help us redefine who we are going forward. In today's adventure episode, I talk to Jess Bost, VP – Brand Partnerships at Alpha Architect, a research-intensive asset management firm. Jess is also the host of The Breakthrough Factor podcast, a CrossFit coach, and an Olympic weightlifter. Jess was in a "dark night of the soul" place due to personal trauma and she shares with me, in raw, real terms, her journey of personal and professional self-discovery that brought her to a place of strength where she now coaches others who want to make major life changes and plan for a successful future. As I said to her during the show, what she shares is "a gift" to those who listen. Don't miss it.
01:17:4914/12/2022
Advisor Group's Shannon Larson on Scaling Shared Service and Alternative Investments

Advisor Group's Shannon Larson on Scaling Shared Service and Alternative Investments

Shannon Larson is the Senior Vice President, Platform Management and Product Development at Advisor Group, the nation's largest network of independent financial advisors.  I spoke with Shannon at the 2022 CAIS Alternative Investment Summit in Beverly Hills about how she and her team manage a shared service model, as well as how alternative investment products are helping their advisors offer more value to a wider variety of clients.
21:1205/12/2022
Alternatives Often Shine When Stocks and Bonds Burn with David Copeland

Alternatives Often Shine When Stocks and Bonds Burn with David Copeland

David Copeland is a principal and co-founder of Strategic Wealth Partners, an RIA firm with approximately $3.7 billion in assets under advisement as of December 31, 2021. He founded Strategic Wealth Partners in 2008 after serving as Senior Managing Director with Mesirow Financial for 21 years. He has also held investment positions with Merrill Lynch and commercial banking positions with Harris Bank. I sat down with David at the 2022 CAIS Alternative Investment Summit in Beverly Hills, CA and we discussed his approach to investing and how alternatives play an important role in his clients’ portfolios.
30:1725/11/2022
Mountain Climbing Adventures with Skip Schweiss and Scott MacKillop

Mountain Climbing Adventures with Skip Schweiss and Scott MacKillop

You don’t reach the summit of 14,000 foot mountains more than 150 times without learning a few things along the way about life, health, and adventure. In today’s adventure episode, I talk to financial pros Skip Schweiss and Scott MacKillop. Between them, they’ve climbed mountains all over the world and lived a life of adventure while building thriving careers as executives in financial services. I’ve had the pleasure of joining them on several trips and can attest to their skill and wisdom, but more importantly, to their sense of team and community. They’ll be the first people on the mountain to help someone in distress and they pack “extras” just in case someone besides themselves needs help (and I know because I was on the receiving end of their help!).
01:18:1314/11/2022
3 Challenges Facing Financial Advisors and What to Do About Them With Ben Harrison

3 Challenges Facing Financial Advisors and What to Do About Them With Ben Harrison

Ben Harrison is the Co-Head, Wealth Solutions at BNY Mellon | Pershing, one of the industry’s largest custodians. I sat down with Ben at the CAIS Alternative Investment Summit in Beverly Hills, CA and we discussed the biggest challenges and opportunities facing financial advisors as well as his thoughts on what’s happening in the alternative investment space.
41:5007/11/2022
Ben Jones on His 2,800-Mile Mountain Bike Ride Down the Continental Divide in 43 Days

Ben Jones on His 2,800-Mile Mountain Bike Ride Down the Continental Divide in 43 Days

In this series of podcasts, I'm going to talk to financial professionals about their lives outside of the office: the passions, hobbies, experiences, challenges, and accomplishments that have influenced who they are and how they think about success and fulfillment. The first episode with Ben Jones explores his trip down The Great Divide Mountain Bike Route, a 2,808 mile adventure from Banff in Alberta, Canada all the way to Antelope Wells, NM at the Mexican border. It's a grueling trip that required thorough planning, perseverance, and a belief that dreams are worth pursuing.
01:11:2417/10/2022
{Alts} The Case for Alternative Investments with Matt Brown

{Alts} The Case for Alternative Investments with Matt Brown

Should you allocate to alternative investments? For decades, advisors to the wealthiest strata of investors offered offered access to investments beyond the traditional stocks, bonds, and real estate. And for decades, there were significant barriers to entry in the alternative space that made it difficult for independent advisors to access the best money managers in the alt space. That’s now changed. Firms like CAIS have democratized access to some of the best money managers available and streamlined what has historically been a time-consuming process to “complete the paperwork” when using alternative managers. In today’s episode, we explore the alt space and how independent financial advisors can access an asset class that was previously reserved for the big banks and wirehouses and their well-heeled clients. Guest: Matt Brown, Founder of CAIS, the leading alternative investment platform for financial advisors who seek improved access to and education about alternative investment funds and products. Matt and I discuss: Why should advisors consider adding alternative investments to their allocations. The biggest reasons why advisors have been reluctant to allocate to alternatives. What are the most popular alternative investment asset classes. What’s the profile of a typical client who is going to be receptive to an allocation to alternative investments. Whether advisors use a buy and hold strategy with their alternative assets or do they actively switch managers over time. What role CAIS plays in facilitating advisors making an allocation to alternative investments. What role education plays in expanding access to alternative investments. The best investment Matt ever made. Resources: Attend the CAIS Alternative Investment Summit on Oct 17 – 19, 2022 in Beverly Hills, CA. Learn more here. Matt Brown on LinkedIn
45:0106/10/2022
2 Exciting Podcast Updates

2 Exciting Podcast Updates

Podcasting is a wonderful way to showcase the talents, insights, and creativity of the amazing people that populate our world. In that spirit, I'm thrilled to announce two special series of episodes that I'm launching this fall. The first series of episodes is in partnership with CAIS, the leading alternative investment platform for financial advisors. To explain what we're doing, I asked industry star and CAIS CMO Abby Salameh to join me today to discuss this special series of 10 podcast episodes and how they can help you enhance the investment side of your practice. (Teaser: you can register for the Summit Abby mentions by clicking here: https://caismarketing.com/summit2022)  The second series is something that I don't think has ever been done before in the financial advisory profession. So please listen to today's episode as I explain what these "adventurous" shows are about and how you might be able to be a guest on one of them. I hope you enjoy these upcoming shows as much as I love doing them. Please spread the word about the podcast and rate it and write a review on your favorite social platform. Thank you!     
11:3120/09/2022
Best of: Using Your Relationship to Money as a Path to Personal and Professional Growth

Best of: Using Your Relationship to Money as a Path to Personal and Professional Growth

Today's guest is Brent Kessel. Brent is co-founder of Abacus Wealth Partners, which has more than 50 employees and more than $2 billion in assets under management. (Editor's note: as of the date of this repost, September 2022, Abacus has about $3.5 billion in assets under management.) About ten years ago I was reading a Buddhist magazine and did a double-take when I saw an ad for a financial advisory firm on its back cover. Abacus Wealth has been on my radar ever since. "I have been a student of different kinds of Eastern traditions, mostly yoga and mindfulness meditation, for over 25 years," Brent says. "As your listeners probably know, the abacus is a Chinese mathematical computational instrument. What I liked about that name is that it felt like it brought in Eastern tradition and history along with computational dexterity, just the ability to really think, figure things out precisely." Brent's unique path through life and personal passions have had a big influence on how he runs his firm. We discussed how that confluence has helped to make Abacus stand out from the crowd while also offering its clients a mind-opening perspective on what the wealth they're building is really for. For a detailed write up of his episode, visit: https://stevesanduski.com/brent-kessel/ 
51:3212/09/2022
Best of: Uncovering Your Client’s Values and Motivations to Drive Desired Behavior

Best of: Uncovering Your Client’s Values and Motivations to Drive Desired Behavior

My guest today, Dr. Eliott Berkman, is a tenured Associate Professor of Psychology at the University of Oregon, where he directs the Social and Effective Neuroscience Laboratory and conducts field-leading, federally-funded research on goals, motivation, and behavior change. He's also the Associate Director of the Center for Translational Neuroscience, and an author who writes about psychology and neuroscience for lay audiences, including in Psychology Today. We talk about the concept of the will and the way of goal pursuing, where the way is the set of cognitive skills, capacities, and ability that we collectively call the executive function, and the will is the motivational factors that propel the behavior. We also talk about how to increase our motivation and influence other people's behavior, the idea of flow states, and how that applies to achieving goals.
52:0924/08/2022
Values-Based Financial Planning with Natalie Taylor

Values-Based Financial Planning with Natalie Taylor

What is the cornerstone of your financial planning process? Solid money management is table stakes, not a differentiator. What really stands out is when you help clients be thoughtful about "what's the money for" and then align their money to support the life they want to live and be in harmony with their values. Advisors who learn how to help clients make those connections will be providing a valuable service that creates clients for life. Note: This episode is an excerpt from one of the monthly members-only Learning Hours at ROL Advisor. If you'd like to learn more about the Return on Life philosophy and explore becoming a Life-Centered Financial Planner, go to https://www.roladvisor.com. Guest: Natalie Taylor, a Certified Financial Planner™ and Behavioral Financial Advisor™.
01:00:4822/06/2022
A Complete Guide to RIA Succession Planning with Paul Blease

A Complete Guide to RIA Succession Planning with Paul Blease

Your business may not be for sale, but it should always be salable. According to a 2019 study by J.D. Power, the average age of a financial advisor is 55; approximately one-fifth of advisors are 65 and older. If you're within 5 - 7 years of exiting the business, succession planning should be one of your key strategic initiatives. Paul Blease advises that preparing to sell your practice is a process of analysis and optimization that requires a multi-year runway. Without proper planning, you risk undervaluing your life's work and damaging the key client relationships you'll need to sustain the business when the time comes to retire. Guest: Paul Blease, Strategic Consultant, Invesco Global Consulting at Invesco Global Consulting.
48:4331/05/2022
How to Build and Deploy Synergistic Teams for Your RIA with Paul Blease

How to Build and Deploy Synergistic Teams for Your RIA with Paul Blease

In a Nutshell: Paul Blease's 40 years of experience in financial services covers everything from the big wirehouses to the largest independent RIAs. In the first of two conversations, Paul and I focus on the synergistic team model, which he believes is the best way for advisor CEOs to attract, retain, and maximize top talent, while also providing "white glove" service to all clients. Guest: Paul Blease, Co-Head of Invesco Global Consulting at Invesco U.S.
01:14:0318/05/2022
Ric Edelman on How to Future Proof Your Practice

Ric Edelman on How to Future Proof Your Practice

Rapid advances in technology, generational change, Covid, financial upheaval, and distrust in institutions are upending the course of life…and financial planning. In light of all that is changing, how do you future proof your business? In this special live webinar recorded on February 1, 2022, Ric Edelman, the #1 financial advisor of the past 30 years, joins me to discuss the impact of five critical areas on personal finance and how that affects your client work as a financial advisor. 1. Exponential technologies 2. Bitcoin, blockchain, and digital assets 3. Longevity 4. Retirement security 5. Health and wellness Ric Edelman and I discuss: The wide variety of exponential technologies and how they will impact the nature of advice you give. Why Bitcoin, blockchain, and other digital assets are here to stay and why it's incumbent upon financial advisors to learn about them even if you don't recommend them. The impact of lengthening lifespans, what that means for a move toward a multi-stage life, and how to plan for someone who may live to 1oo or longer. The fresh approach for personal financial planning and investment management that's needed as people live many decades in retirement, including:    Generating lifetime income you can’t outlive. Tax and estate planning strategies to protect yourself and heirs. Managing your home: where to live, buying second homes, downsizing. How living to 100+ offers your clients the opportunity to enjoy peace and contentment, happiness and joy, and a rich and fulfilling life and how your planning advice needs to adjust to include aspects of self-care such as: Nutrition Sleep Exercise Breathing See the full notes at: https://stevesanduski.com/future-proof-your-advisory-practice-with-ric-edelman
58:5904/02/2022
The Complete Guide to Webinar Marketing with Chris Ross

The Complete Guide to Webinar Marketing with Chris Ross

In a Nutshell: Webinar marketing and digital communication is here to stay. In today's show, I talk to Eight Digit Media founder Chris Ross and we discuss a detailed, step-by-step strategy for generating tens of millions of new AUM each year from webinar marketing. And I'm not talking marketing fluff here. I have coaching clients who work with Chris and I've seen firsthand the results his team helps my clients deliver. Let's be honest, most advisors are not natural marketers. We'd rather spend our time helping people navigate life transitions than battling with Wordpress plugins and managing Facebook ads. That's where firms like Chris Ross' "done for you" Eight Digit Media come in. Chris and I went down the rabbit hole of webinar marketing and you'll learn the details of how to benefit from this powerful marketing strategy. Guest: Chris Ross, CEO of Eight Digit Media.  
01:12:5631/01/2022
My 3 Words Review and My 4 Filters for 2022

My 3 Words Review and My 4 Filters for 2022

For seven years, I’ve started each year with 3 words that I’ve carefully chosen to motivate me, remind me, and guide me on my road to making the New Year my best year ever. My 3 words are printed at the top of my Daily Outcomes sheet (my prioritized to-do list) so I see them multiple times a day. By being thoughtful when I identify my 3 words and then reviewing them on a daily basis, I have a daily reminder of my key focus for the year and this will (ideally) help me stay on track and on plan. In today’s show, I review my 3 words for 2021 and discuss how well I executed on them. I’ll also share why I am NOT doing this exercise in 2022 and what I’m doing in its place.
19:1201/01/2022
Best of: Doug Lennick

Best of: Doug Lennick

What is the “real value” that financial advisors deliver and that clients are willing to pay for? The value delivered by financial advisors has morphed over time. Decades ago, it was picking stocks and facilitating transactions. Then asset allocation and money management came into vogue. In the past 15 years, financial planning has become popular in parallel with the rise of financial planning software such as MoneyGuidePro, eMoney, and NaviPlan. Underlying this has been the accelerating pace of technology change as smartphones make the non-behavioral aspects of saving and managing money as simple as a few screen taps. Today, average financial advisors who remain wedded to the way they’ve been doing business will soon find themselves perfectly suited for a world that no longer exists. They’ll be chased out of business by prospects who never became clients, by clients who left to work with advisors better-suited to their evolving needs. Just like smartphones replaced laptops, and laptops replaced desktops, the value delivered by financial advisors is shifting from being “all about the money” to a focus on helping clients align their money behavior with their life satisfaction. In this world, money is simply a tool. And the advisor’s role is to smartly manage the money and collaboratively guide the client’s behavior so they can live their best life possible with the money they have. In this world, advisors who remain focused on the “mechanics” of money will be replaced by advisors who focus on the “alignment” of money.
01:03:5914/12/2021
Planning For Your Goals, Dreams, and Aspirations with Ashley Murphy

Planning For Your Goals, Dreams, and Aspirations with Ashley Murphy

Guest: Ashley S. Murphy, CFP® AIF® CEPA™, Founder and Executive Director at Global Financial Planning Institute and Founder and Principle at Arete Wealth Strategists. Insight: Where do you want to be at the end of next year? Most of us can see the top-line goals we want to achieve. What's harder is identifying the smaller steps you have to take every day to get to that destination. And what's harder still is having the discipline to keep taking those steps, even on the days when you're just not feeling it. One common characteristic of the highest achievers I've talked to on my podcasts is that they've all settled into a daily routine that puts them in the right physical, mental, and emotional space to complete those select, specific tasks. If your approach to goal-setting needs a shake-up, start experimenting with your routine now. When the calendar flips to the New Year, you'll be ready to hit the ground running.
01:04:4324/11/2021
Lessons on Leadership Honed Through Decades of Experience with Securities America’s Janine Wertheim

Lessons on Leadership Honed Through Decades of Experience with Securities America’s Janine Wertheim

Guest: Janine Wertheim, who recently retired from Securities America after spending 37 years with the company. Janine started shortly after the company was founded and served in a variety of leadership roles. Most recently, Janine was President of Securities America Advisors, which is the $75 billion RIA firm she and a small team founded back in 1994. Insight: I started my financial services career working for Janine back in 1993. Under her leadership, we built Securities America Advisors, the corporate RIA, from $0 to nearly $2 billion in AUM by the time I left in 1999. Today, the RIA has $75 billion in AUM and Janine has served as its long-time president. It was a real treat for me to interview Janine as she reflected on nearly four decades of leadership. The industry has changed over the last four decades, but a constant has been her thoughtful, innovative leadership.
53:2221/09/2021
Best of: Erin Scannell

Best of: Erin Scannell

9 months of job interviews. 27 “No’s” from top advisory firms. 33,000 cold calls. That’s all it took for Erin Scannell to open up his independent office and land his first client back in 1999. Few people would have powered through that long, but as Erin Scannell explains on today’s podcast, he learned some hard lessons in perseverance and resilience growing up that continue to motivate him to this day. Erin is the founder and CEO of Heritage Wealth Advisors in the Seattle area, where he directs 50 team members, 18 advisors, and about $2 billion in assets under management. Erin is also a regular on Barron’s list of the top advisors and an inspiration to anyone who thinks the next hurdle in your business’ growth is insurmountable – even if that hurdle is a global pandemic. (June 2020)
01:12:1319/08/2021
A Masterclass in Marketing with Patrick Brewer and Stephanie Bogan

A Masterclass in Marketing with Patrick Brewer and Stephanie Bogan

Guests: Patrick Brewer, CFA, CPA is the President & CMO at WealthSource, a full service national independent registered investment advisory firm. Prior to that, he was the founder and CEO of SurePath Wealth Management, a financial advisor practice with seven offices across the country. SurePath was acquired by WealthSource Partners in early 2021. He’s also the founder of Model FA, which supports financial advisors as they grow sustainable businesses, increase their visibility, and change their clients’ lives. Stephanie Bogan has had a long career in financial consulting, including founding her own consulting firm at the age of 24 and selling it 12 years later in a seven-figure deal to a Fortune 200 company, and a stint at United Capital as SVP of Training and Client Experience. Today she runs Limitless Advisor, which is a program for advisors and founders to create bigger, better futures. Insight: Financial advisors have never had more marketing tools at their disposal, more options for how their businesses can operate, or more access to prospects who value real human-to-human guidance. Your use of these mechanisms has to be connected to a clear, overriding strategy that will break down trust barriers between you and your niche, demonstrate your value proposition, and help your business grow.
01:28:3612/07/2021
A 4-Part Framework to Work with Families Who Desire Early Financial Independence with Jim Crider

A 4-Part Framework to Work with Families Who Desire Early Financial Independence with Jim Crider

Jim Crider, CFP® and CEO of Intentional Living FP discusses how his desire to guide people through the personal stress that money can create led him to a career in financial services and, ultimately, founding his own firm.
19:4901/07/2021
Becoming an Intentionally Human Financial Advisor with Clare Ciervo

Becoming an Intentionally Human Financial Advisor with Clare Ciervo

In a Nutshell: Technology is going to absorb most of the technical aspects of our work, so we have to become experts at what it means to be human. And advisors who embrace and further develop their "human" side of advising will thrive no matter how technology evolves. Guest: Clare Ciervo, CFP®, Advisor & Financial Planner at Balanced Rock Investment Advisors.
52:3622/06/2021
How to Become Your Client's Retirement Coach with Mitch Anthony and Steve Sanduski

How to Become Your Client's Retirement Coach with Mitch Anthony and Steve Sanduski

Most advisors effectively handle the money question. Few are adept at handling the emotion question. In this discussion, retirement expert Mitch Anthony and Steve Sanduski, CFP® show how you can become your client’s retirement coach and help them navigate this tricky transition to retirement. For the full presentation, please register for our free webinar on June 29 at 2:00 ET.  To register, visit: https://us02web.zoom.us/webinar/register/WN_bkodSXOASbyT0eTyIBH4wg   This program has been accepted for one hour of CE credit from the CFP Board and for one CE hour toward the CIMA/CIMC/CPWA designations.
20:4416/06/2021
Best of: Rebecca Rothstein

Best of: Rebecca Rothstein

What do you need to be a successful financial advisor? An Ivy League degree in finance? A family practice that you can inherit? A group of wealthy connections that you can network? An "in" at one of the major firms? Well, Rebecca Rothstein doesn't check off any of those boxes, and she's currently managing over $4.5 billion in AUM. Without even a high school degree, Rebecca left home at age 17. She bounced through a series of odd jobs -- including walking racehorses after they'd finished running -- and by the late 1980s she was slogging through an unfulfilling sales position. She jumped to finance and earned her Series 7 just weeks before Black Monday. Anxious investors looking to take their portfolios in a new direction responded to Rebecca's curiosity and tenacity, two traits that she credits with helping her build her business brick by brick, one phone call at a time. Today, from her office in Beverly Hills, California, Rebecca's client list includes celebrities, athletes, musicians, and top CEOs and entrepreneurs. Rebecca has appeared numerous times on Barron's List of the top financial advisors, and according to Forbes, is currently the #1 woman advisor in the United States. In our conversation, Rebecca Rothstein and I discussed how drive and perseverance helped her to overcome the obstacles she faced early in her life and build a multi-billion-dollar AUM business. (Notes: This is a rebroadcast from October 2018.) 
59:4411/06/2021
The Digital Money Advisor: Bitcoin Discussion for Skeptical Financial Advisors with Meg Bartelt, Ronnie Colvin and Adam Blumberg

The Digital Money Advisor: Bitcoin Discussion for Skeptical Financial Advisors with Meg Bartelt, Ronnie Colvin and Adam Blumberg

Episode: Joining me for this panel discussion on Bitcoin are: Meg Bartelt, CFP®, MSFP of Flow Financial Planning Ronnie Colvin, CFP®, of ColeFP Wealth Management Adam Blumberg, CFP®  of Interaxis Academy Insight: Bitcoin can lead you down some very twisty rabbit holes. But as an advisor, learning the basics will allow you to answer the most common questions you’re going to get from clients: What is this? Should I invest in it?
56:0125/05/2021
How to Attract and Compensate A+ Team Members with Anand Sekhar

How to Attract and Compensate A+ Team Members with Anand Sekhar

In a Nutshell: Top-performing financial advisory firms create an employee value proposition that goes well beyond what you pay them. The firms that are attracting and retaining top talent have developed multi-faceted strategies that address team members' financial desires as well as their innate desire to connect with something bigger that inspires them to do their best work. Guest: Anand Sekhar, Vice President, Practice Management & Consulting at Fidelity Investments.
01:04:0110/05/2021
What You Should Know Before Hiring a PR Firm with Jason Lahita and Jimmy Moock

What You Should Know Before Hiring a PR Firm with Jason Lahita and Jimmy Moock

Ready to take your marketing up a notch? Working with a PR firm can really accelerate both your media presence and your potential for growth. But PR isn't something an advisor can just outsource and forget about; you have to be prepared to invest both your time and your money to get the most out of this relationship. Guest: Jason Lahita and Jimmy Moock of StreetCred Communications, a public relations company specializing in the financial services sector.
01:03:2119/04/2021
Bitcoin: Financial Advisors Must Respond to It

Bitcoin: Financial Advisors Must Respond to It

Episode: Recently I was a guest on the Wicked Pissah Podcast, where I talked to hosts Chris Boyd, CFP® and Jeff Tomaneng, CFP® about how my lifelong interest in finance and tech led me to investigate bitcoin's potential as digital money and a store of value. Today's episode is a rebroadcast of that show. Insight: I believe that our global financial systems are at an inflection point. You don't have to agree with me about the role that Bitcoin might play in this transition. But you do need to have an informed opinion so that you can answer your clients' questions and help them make the best decisions for their future.
01:07:1730/03/2021
Creating a Repeatable Marketing System That Generates Quality Leads with Jeremy Keil

Creating a Repeatable Marketing System That Generates Quality Leads with Jeremy Keil

In a Nutshell: If you want to grow your business, you need to build out a systematic, repeatable action plan that will reach your ideal prospects and motivate them to make some positive changes in their lives — including working with you. Guest: Jeremy Keil is a CFP, CFA, CIMA, and founder of Keil Financial Partners in New Berlin, WI. My Key Takeaways: Be specific. Jeremy’s firm is laser-focused on helping folks 55 and older transition into retirement. All their branding and messaging revolves around positioning the firm as an expert consultant for soon-to-be retirees. Take advantage of opportunities. When the pandemic hit, Jeremy doubled his marketing budget, which helped him reach more folks facing early retirement and other COVID-19 financial challenges. You can’t make other people change their behavior. But if you improve your interviewing skills and learn how to ask better questions, you can lead folks to realizations that can inspire change. Also Learn: How Jeremy rebranded his business around his target niche and name recognition. How Jeremy created a repeatable marketing system that adds value before a prospect even picks up the phone and generates quality leads. How Jeremy uses motivational interviewing rather than slick sales techniques to turn prospects into clients.
57:3622/02/2021
Two Podcast Announcements

Two Podcast Announcements

Listen to this episode to learn about the change I'm making to Between Now and Success. The second announcement is the launch of my new podcast. You can subscribe to it here: https://stevesanduski.com/dma/ 
07:0825/01/2021
Marty Bicknell Sees a More Efficient Future for Advisors Who Embrace Wealthtech

Marty Bicknell Sees a More Efficient Future for Advisors Who Embrace Wealthtech

In a Nutshell: The next wave of fintech and wealthtech will offer dramatic efficiency upgrades for advisors. Prepare your team to spend less time shuffling papers and more time having meaningful conversations with clients that will create real value. Guest: Marty Bicknell, Founder and CEO of the $35 billion AUM behemoth Mariner Wealth Advisors. My Key Takeaways: We need a true advisor desktop platform. Marty believes the independent space still lacks a unified advisor desktop platform and that miss hurts our productivity. But he says it's coming. Embrace change. Before the pandemic, about 25% of Marty's team was using the company's internal technology platform. During the pandemic, usage jumped to almost 100%. Now 85% of Marty's employees believe their productivity is up too. Those kinds of workflow and efficiency upgrades can be permanent if you build buy-in with your own team. Explore your options. From upgrading your existing systems to affiliating yourself with a larger firm like Mariner, advisors need to evaluate the new pathways to growth that are opening in front of them. Also Learn: What Marty says is the number one problem in finance that tech can help advisor address. Why Marty believes that the consolidation trend in our industry "isn't going anywhere, it's just getting started." What changes Marty's team made because of the pandemic that will continue to be part of their business post-pandemic. How Marty is leveraging the advantages of WFH while also helping his team work through the downsides, such as feelings of isolation.
24:0411/01/2021
My 3 Words for 2021

My 3 Words for 2021

Words have power, especially when you pick three of them at the beginning of the year and use them as a guide for the next 12 months. Life is filled with distractions and it’s so easy to let the “stuff” of life knock us off the path we planned to follow at the beginning of the year. But an exercise I picked up from Chris Brogan called My 3 Words helps me stay on that path regardless of what life throws at me. The idea is simple. Pick 3 words that motivate you, remind you, and guide you on your road to making 2021 your best year ever. Then write them down in a place where you’ll see them every day. My 3 words are printed at the top of my Daily Outcomes sheet (my prioritized to-do list) so I see them multiple times a day. By being thoughtful when you identify your 3 words and then reviewing them on a daily basis, you’ll have a daily reminder of your key focus for the year and this will help you stay on track and on plan.
17:0701/01/2021
Special Announcement

Special Announcement

Barron’s Advisor is the gold standard when it comes to advisor conferences, rankings, education, and practice management. I’ve had a longstanding relationship with them and am thrilled to announce our new collaboration. Learn all the details in today’s short episode. And be sure to visit: https://stevesanduski.com/barronspodcast/
12:5621/12/2020
Understanding Bitcoin and busting myths with Adam Blumberg

Understanding Bitcoin and busting myths with Adam Blumberg

In a Nutshell: Learn the basics and dispel the myths around Bitcoin so that you can provide advice that's in your clients' best interests. Guest: Adam Blumberg, CFP, co-founder of Interaxis, a company that provides research and education to advisors and companies in the cryptocurrency, digital assets, blockchain, and DeFi space.  My Key Takeaways: Money is complicated. Money's been called many things and we discuss some of its key properties and why Bitcoin may just be the ultimate manifestation of "money." Bitcoin is not going away. It's survived several boom and bust periods and is now hovering near all-time highs. Big players like Fidelity, MassMutual, Paul Tudor Jones, Bill Miller, Stanley Druckenmiller, and many others own and advocate for it. Bitcoin is not for everyone. Not yet, anyway. But as interest rates stay low, federal deficits rise, and ideas like Modern Monetary Theory gain popularity, there's a subset of your client base that will be looking for alternative investments. Do you want those clients buying volatile crypto on their own or working with you to diversify a reasonable percentage of their portfolio? Also Learn: What the difference is between "bitcoin" and "Bitcoin." Why many bitcoin proponents call it "digital gold." Why some of the mystery that turns people off Bitcoin -- such as who created it -- is actually a strength that has helped it gain widespread adoption and acceptance as a store of value. Where advisors are turning to learn more about Bitcoin, even if they ultimately decide to guide their clients elsewhere.
01:03:0014/12/2020
Marty Bicknell, spooked that clients were getting bitcoin through other outlets,  now allocates to it through an SMA

Marty Bicknell, spooked that clients were getting bitcoin through other outlets, now allocates to it through an SMA

Paul Tudor Jones did it for hedge fund managers. Michael Saylor and Jack Dorsey did it for publicly traded companies.   Now, Marty Bicknell is doing it for RIAs and he discusses it with me on my new podcast.   Once called “rat poison squared” by Warren Buffett, bitcoin is now going mainstream. After a tumultuous 12-year existence punctuated by head-spinning bull markets, devasting declines, exchange hacks, and its use in criminal activities, bitcoin has grown into adulthood.   Bicknell recently announced that his firm, the $35 billion AUM behemoth Mariner Wealth Advisors, will offer bitcoin to its clients through a separately managed account run by Eaglebrook Advisors.   To date, only a small number of intrepid advisors including Morgen Rochard, Jackson Wood, Adam Pokornicky, Tyrone Ross, Adam Blumberg, and Isaiah Douglas have done the pioneering work of understanding bitcoin, figuring out the compliance and operational details of offering it, and presenting it to their clients as part of a thoughtful asset allocation.
28:2207/12/2020
Engaging Clients in the Life-Money Balance Conversation to Improve Planning Outcomes with Dr. Preston Cherry

Engaging Clients in the Life-Money Balance Conversation to Improve Planning Outcomes with Dr. Preston Cherry

In a Nutshell: As our industry evolves beyond money management, engaging with clients on their money-life issues and formative experiences surrounding money will be one of your most valuable services. Guest: Dr. Preston Cherry, the Founder and President of Concurrent Financial Planning, a comprehensive financial planning firm serving households and business owners across generations. Dr. Cherry is also an Assistant Professor of Finance & Personal Financial Planning at the University of Wisconsin - Green Bay's Austin E. Cofrin School of Business, where he is in the process of building a new personal financial planning program. My Key Takeaways: Experience matters. Your clients are bringing a lifetime of positive and negative money experiences into this working relationship. You need to understand where they're coming from to help them get where they want to go. Bridge generations. Older clients might still be "stuffing money under the mattress." Millennials are curious about the latest bitcoin surge. How are you serving your current client base while broadening your horizons for the next generation? Share your stories. Opening up about the experiences that shaped your own life and career creates real connections. Those connections can create clients for life. Also Learn: Why one of Preston's favorite discovery questions is, "Tell me about a money situation that you've had the last six months." How a combination of open dialogue and measurable assessments can keep clients actively engaged with your planning process. How to use connection, communication, and convincing to "nudge" your clients towards better financial decisions. What Preston saved in an envelope to remind him of an important disconnect between his emotions and his money that he was able to overcome.
56:5930/11/2020
Bonus Episode: 5 Tips for Financial Advisors on How to Get From $500mm to $5B with Steve Sanduski

Bonus Episode: 5 Tips for Financial Advisors on How to Get From $500mm to $5B with Steve Sanduski

Mindy Diamond is the President and CEO of Diamond Consultants in Morristown, NJ. Recently, Mindy invited me to be a guest on her podcast, Mindy Diamond on Independence, and I appreciate her allowing me to share our conversation with you here. Some of the topics Mindy and I discussed include: Why discipline and focus are two essential traits of a financial advisor, especially an RIA CEO who wants to grow a lasting business. Some of the most common problem areas that the advisors I coach are working through right now. How the best advisors crash through perceived barriers by adjusting their mindsets and matching their dream to their desire. The 5 key areas I believe advisors need to focus on to accelerate their growth. Wisdom from top advisors like Ric Edelman, Joe Duran, Jon Jones, Elliot Weissbluth, and Peter Mallouk that you can adapt to your own business. The ways that the pandemic will continue to affect marketing and messaging as we head into 2021. Thanks again to Mindy for having me on and for letting me republish this episode.
52:2316/11/2020
Bitcoin, MMT, and the Narratives That Shape Our Behavior with Nathaniel Whittemore

Bitcoin, MMT, and the Narratives That Shape Our Behavior with Nathaniel Whittemore

In a Nutshell: In this era of "fake news" and deep divisions between people, understanding the context behind dominant narratives can help build bridges, stimulate new ideas, and push us all forward. Guests: Nathaniel Whittemore, a strategy and communications consultant for leading crypto companies as well as the host of The Breakdown, which is my favorite podcast in the crypto world. Nathaniel was also a principle at the venture capital firm Learn Capital and he was on the founding team of Change.org. My Key Takeaway: As you try to anticipate some of the narratives that could shape your story in 2021: Think macro. Big ideas like Bitcoin and MMT could have more of an impact on global economics than they do on how we buy and sell things day to day. Explore in good faith. There are thoughtful folks on both sides of every issue who are worth listening to and learning from. Share your diagnoses. When we talk about problems we agree on, we're more likely to arrive at meaningful and inclusive solutions. Also Learn: Why, as a financial tool, Bitcoin might not be an "either or" but more of an "and." What the broader applications for crypto could mean for developing countries and creative companies. How narratives can create self-fulfilling prophesies that alter our beliefs. Which narratives Nathaniel Whittemore is trying to break right now to expand the range of political and economic possibilities he shares with his audience.
52:4602/11/2020
How to Grow to $1 Billion in AUM and Beyond with Lisa Salvi and Catharine Aguilar

How to Grow to $1 Billion in AUM and Beyond with Lisa Salvi and Catharine Aguilar

In a Nutshell: The top 20% of RIAs aren't just the biggest. They're the firms whose best practices lead to sustained growth, high valuation, and an enduring business. Guests: Lisa Salvi, Vice President, Advisor Services, Charles Schwab and Catharine Aguilar, Chief Marketing Officer, CornerCap Wealth Advisors.  My Key Takeaway: To prepare your firm to make a big leap in 2021: Standardize your workflow, write out your plans, and strengthen your value proposition by creating a clear, definitive ideal client profile/persona. These are actionable activities that can lead to growth and low attrition. Build metrics that allow you to track and manage your progress on top-line growth, customer service, and profitability--and hold your team accountable for meeting them. Always be recruiting. Billion-dollar firms are always hiring the best people, even if that means poaching from another advisory firm. Also Learn: Why Lisa, Catharine, and I are such big believers in the annual planning process. How hiring a diverse group of top performers from inside and outside of finance can lead to stronger culture and greater innovation. What kinds of motivation and incentives the next generation of your firm's leadership will respond to. How embracing authenticity can lead you to more effective social media strategies.
58:0819/10/2020
A Holistic Approach to Effective Modern Leadership with Walter Booker

A Holistic Approach to Effective Modern Leadership with Walter Booker

In a Nutshell: Computers are for number crunching. When it comes to managing people, leaders have to nurture the qualitative if they want to drive quantitative results. Guest: Walter Booker, the Chief Operating Officer of MarketCounsel, the premier business and regulatory consulting firm focused exclusively on the RIA sector, along with its affiliate, The Hamburger Law Firm. My Key Takeaway: To take a holistic approach to managing your team: Focus on the "soft stuff." Teaching your people how to manage portfolios is easy. Helping them grow as people so that they can be more effective advisors is how you create real value for your firm. Let your people be who they are. Covid-19 and WFH are changing the boundaries between our professional and personal selves. Make sure your employees know you embrace both. Treat your team the same way you treat your clients. Caring that goes beyond the numbers will trickle down through the rest of your organization and across your whole client base. Also Learn: Why "who" your team members are matters more than "what" they are. How to apply the same process of discovery and values-matching to potential hires that you use with potential clients. How improving your cultural fluency and embracing diversity can lead you to a talent goldmine. What Walter Booker learned about teamwork and diversity from working on his own "Island of Misfit Toys."
01:10:5205/10/2020
Bonus Episode: Leading with Purpose with Dennis Morton

Bonus Episode: Leading with Purpose with Dennis Morton

Dennis Morton, Jr. CFP,® CHFC® is a Founder and Principal at Morton Brown Family Wealth in Allentown, PA. I've known Dennis for several years and he and his co-founder and business partner, Kathryn Brown, have built a really outstanding firm. He also hosts one of my favorite podcasts, "Leading with Purpose." Dennis was kind enough to let me share this outstanding episode on developing versatile leadership. Joining Dennis for this conversation about leadership, blind spots, and adaptability are Craig Reynolds, former CEO of Cigars International and current Senior Advisor to Scandinavian Tobacco Group, and his Executive Coach, Eleanor Lawrence of Human Dynamics, LLC and the Center for Creative Leadership.
01:02:0228/09/2020
Adapting Your Leadership Style to Meet the Current Times with Cecile Munoz

Adapting Your Leadership Style to Meet the Current Times with Cecile Munoz

Imagine you’ve just given a fantastic presentation to a roomful of executives. You’re pumped because you know all your preparation and rehearsal paid off. And you can tell from the energy in the room that your audience was knocked out too. Then, as you’re shaking hands, one of the execs “compliments” you by saying they were amazed by your intelligence because given your ethnicity, it had predestined you to a life of mediocrity. That’s exactly what happened to today’s podcast guest, Cecile Munoz! I was stunned when she shared that story with me. But, in a certain sense, I wasn’t. Anyone who’s been in financial services a couple decades is far too familiar with incidents like that. Too many pockets of our industry were boys’ clubs, and usually, the higher up the ladder you got, the whiter and more male the organization looked. Thanks to executives like Cecile, that’s finally changing in a meaningful way. On today’s episode, Cecile talks about how her experiences as a Hispanic woman inspired her to create an executive search company that’s helping advisory firms redefine what leadership looks like, especially post-pandemic.
01:10:3821/09/2020
Finding and Growing a Purpose-Fueled Niche with Samuel Deane

Finding and Growing a Purpose-Fueled Niche with Samuel Deane

Is the key to growing your business narrowing your niche? I know that sounds contradictory. And I know many advisors worry about the “Million-Dollar Prospect” who swipes past your firm because she's a pediatrician and you specialize in orthodontists. But if you're one of 10 advisors in town that offer the same services, you have a 10% chance of winning a prospect. If your specialization, your marketing, and your values set you apart, then prospects who are drawn to your firm have a binary choice: you versus everyone else. Your 10% chance just skyrocketed to 50%! My guest today, Samuel Deane, started with a pretty narrow niche: comprehensive planning for millennials working in tech. Then, Samuel zeroed in on a niche within his niche where Deane Financial Partners could establish a real competitive advantage and make a positive impact on communities across the country.
55:3508/09/2020
The Wild 5,000 Year Ride of Money with Michael Casey

The Wild 5,000 Year Ride of Money with Michael Casey

Due to advances in technology and the rise of centralized systems that limit privacy, the very nature of how we think about money and the government’s role in it is evolving. The clearest manifestation of this is the rise of cryptocurrencies, of which bitcoin is the most prominent. In today's conversation, we go back 5,000 years to explore the beginning of money and then trace how the way we think about money and how we distribute money has evolved over time. Along the way, we touch on gold, central banking, Modern Monetary Theory and yes, bitcoin. It’s a wild ride! My objective in this episode is to give you some historical context that has led to the development of bitcoin and how it is being used today so you can speak more confidently to your clients when they ask about it. My guest to discuss all this is Michael Casey. Michael is a true pathfinder. He spent over three decades in journalism including 18 years with Dow Jones and the Wall Street Journal. He's been in business and academia, and he has a real grasp on the big technological, geopolitical, economic, and social trends that impact businesses, communities and individuals. Currently, he’s the chief content officer at CoinDesk. In addition, he's the author of five highly acclaimed books including: "The Truth Machine: The Blockchain and the Future of Everything" "The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life" "The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order"
01:02:2824/08/2020
Stand Out by Producing Content That’s Authentic, Entertaining, Interesting, and Human with Brooke Southall

Stand Out by Producing Content That’s Authentic, Entertaining, Interesting, and Human with Brooke Southall

In a Nutshell: To stand out from all the fake news and clickbait cluttering your audience's inboxes, you have to produce content that's authentic, entertaining, interesting, and above all, human. Guest: Brooke Southall, the founder of RIABiz. Back in 2009, Brooke built his online-only news publication on traditional journalistic values like using multiple sources and editorial analysis. Brooke and his team captured the rise of new models for providing client-first financial advice against the backdrop of Wall Street's decline during the Great Recession. Today, RIABiz is one of the go-to sources for deep, sophisticated analysis of the most important issues affecting the RIA business. My Key Takeaways: To create engaging, authentic content: Don't be boring. Before you even start writing, ask yourself, "Is this an article I would click on or swipe past?" Slow down. Brooke believes that the race to be first has really hurt online journalism. Working important news into your regular communication rhythm will result in better content than a rushed newsletter. Keep your eyes open. Brooke says the key to writing good articles isn't great writing ability, it's curiosity about the world and other people. Also Learn: Why hiking with his dogs is an integral part of Brooke's writing  process. How to use other people's stories as a jumping-off point for your next blog or newsletter. What separates a compelling headline from pure clickbait. Why Brooke believes showing weakness is more important to good writing than demonstrating success.
01:05:5310/08/2020
Best of: Joe Duran

Best of: Joe Duran

Building one advisory firm with billions in AUM is hard enough. Joe Duran has done it twice, most recently selling United Capital to Goldman Sachs and becoming Head of Goldman Sachs Personal Financial Management.  We had an insightful conversation about how he did it and what he sees for the future of financial advisors and for the advice they deliver.
51:5227/07/2020
3 Insights and 1 Warning from Peter Mallouk on Driving Growth Under Any Circumstances

3 Insights and 1 Warning from Peter Mallouk on Driving Growth Under Any Circumstances

In March 2020, Covid-19 lockdowns were starting, businesses were scrambling, and the markets were in a state of shock. Despite all that, Creative Planning, Inc. had one of its best months ever. According to President and CEO Peter Mallouk, his firm brought in $500 million in net new assets. Instead of panicking and trying to get their money out of the markets, Peter says many of his clients were giving him more money to manage – and sending more referrals as well. The seeds that Peter’s firm planted many years ago led to his clients turning to the firm during a moment of unprecedented uncertainty. While great marketing will get you noticed, it’s the total client experience package that will get and keep clients as Peter’s firm has amply demonstrated. Some advisors lament the chaos caused by Covid-19, but others realize there’s a tremendous opportunity to go on offense and see this as a time to reach out to people who need you now more than ever. Covid-19 is teaching investors that there’s a big difference between auto depositing into a robo account and working with a professional who is sensitive to your unique life needs. And, increasingly, people are willing to pay for that difference, if you can deliver it. On a recent virtual event, Peter and I talked about how advisors at any level can develop the kind of five-star experience that underscores your value to existing clients, drives referrals, and protects your business from fee compression.
58:4513/07/2020