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EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
The Daily: How Gen Z Uses Media, The LGBTQ+ Consumer, and US Hispanics Representation In Ad Budgets | Jul 2, 2024
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
Reports mentioned in this episode:
https://content-na1.emarketer.com/gen-z-technology-media-preferences-2024?_gl=1*cs727o*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcxODExODc0NS42MC4xLjE3MTgxMTkxNDAuNjAuMC4w*_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzMDY5NzQ1LjE3MTgwNDU5OTIuMTcxODA0NjAxMw..&_ga=2.28200628.906461788.1717954156-916560001.1689791357
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
[email protected]
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-gen-z-uses-media-lgbtq-consumer-us-hispanics-representation-ad-budgets
© 2024 EMARKETER
23:1002/07/2024
The Daily: Examining Nvidia’s Meteoric Rise and Can Mr. Musk's xAI Compete with OpenAI? | Jul 1, 2024
In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
[email protected]
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-nvidia-the-largest-company-world-you-may-never-have-heard-of-musk-compete-with-openai
© 2024 EMARKETER
23:1001/07/2024
The Weekly Listen: To AI or Not To AI, Social Media Warning Labels, and How People Want Ads to Make Them Feel | Jun 28, 2024
On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-ai-social-media-warning-labels-how-people-want-ads-make-them-feel
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
41:1328/06/2024
Around the World: How Digital is Having An Ever-Increasing Impact on Elections | Jun 27, 2024
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-how-digital-having-ever-increasing-impact-on-elections
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
29:2927/06/2024
Reimagining Retail: The Unofficial Most Interesting Retailers List (June) | Jun 26, 2024
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-june
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
27:1126/06/2024
The Daily: The Power of Full Funnel Activation, a Shifting Path to Purchase, and What's Next for In-Store Retail Media | Jun 25, 2024
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-power-full-funnel-activation-shifting-path-purchase-whats-next-in-store-retail-media
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
29:2325/06/2024
The Daily: What Kind of Impact Apple Intelligence Will Have, What This Means for OpenAI, and Get Ready for the AI PC | Jun 24, 2024
On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-impact-apple-intelligence-will-have-what-this-means-openai-ready-ai-pc
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
22:0824/06/2024
The Weekly Listen: How News Consumption on Social Media is Different, New Digital Price Tags, and Virtual Store Employees | Jun 21, 2024
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-news-consumption-social-media-different-new-digital-price-tags-virtual-store
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
43:0421/06/2024
The Daily: How Far Have The TV/CTV Scales Tipped and A Shuffle At The Top For the CTV Ad Streamers | Jun 20, 2024
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-far-have-tv-ctv-scales-tipped-shuffle-top-ctv-ad-streamers
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
17:1720/06/2024
The Daily: More Very Specific 2024 Predictions (Part 2)—Measuring Retail Media, Starbucks Drones, and Publishers and AI | Jun 18, 2024
In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part-2-measuring-retail-media-starbucks-drones-ai
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
24:5618/06/2024
The Daily: More Very Specific 2024 Predictions (Part 1)—A Paramount Sale, Nordstrom's Next Move, and NBA TV Rights | Jun 17, 2024
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:
[email protected].
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at [email protected]
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part1-paramount-sale-nordstrom-next-move-nba-tv
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
24:0117/06/2024