Becoming A Household Name all Episodes with AI Transcript

Rewind - A Direct Book Sales Talk with Dr. Shane Simonsen

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

47:5429/01/2024

Don't Throw Me A Bone

To the greatest podcat cohost, to my dearest friend, to the great unknown—may I see you again some day, my Chew. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

07:5622/01/2024

This Is A Video Ad I'm Testing

In this Special episode of TRBM, I’m sharing a marketing work in progress. What do you think?Have a looksee at my website to explore my books. TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

06:3818/01/2024

Stop Asking Why. It's A Waste of Time

You can ask why all day, but until you commit to how, you’ll never break free. Freedom lives in how. Self-pity or unbridled ego comes from why.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

30:2016/01/2024

Marketing Can Be A Good Time

My guests on today’s episode are The Scuttlebutt crew. These guys are active military, and you’ll love their perspective on discipline and rabble-rousing. You’ll find them online and anywhere pods are cast. Listen to the Scuttlebutt Podcast, or follow them on Instagram.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:18:0310/01/2024

What Tim Robins Has To Do With Book Marketing

Just because you’ve never marketed books before doesn’t mean you have no idea how to do it. Whatever your current expertise, you’ve learned skills there that apply to selling the books your write if you just apply them to your marketing. Explore your strengths in your current profession, and ask, what am I good at, and how can I adapt it to make my marketing more successful?Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

28:1208/01/2024

The Man Who Makes A Living Selling His Books At Conventions

My guest on today’s episode is Ben Wolf. You’ll find him in person at pretty much any comic expo within a 100 mile radius of Des Moines, and often further far flung.You can find his books online through Amazon here.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:04:4903/01/2024

Make Your House Safe to Improve Your Marketing (And Your Life)

Learn about my adventures in placing a firm boundary in front of a family member in order to improve my life and marketing in 2024. And hear how I’m addressing my nutrition to become the me I need to be to achieve what I want to in 2024. Here is the promised links for the Carnivore Diet.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

20:2301/01/2024

Think About Your Reader To See Book Sales Spike with Jenn DePaula

My guest on today’s episode is Jenn DePaula. She’s the founder of Mixtus Media, a marketing firm that helps authors navigate book marketing with a simple personalized process that works. Jenn is active on social media where she has over 100,000 active followers. She has golden insights for free on Instagram, TikTok, YouTube, and with her own podcast.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

49:3327/12/2023

Create and Collaborate with Tosca Lee

My guest on today’s episode is Tosca Lee. Grab her books on Amazon here. She writes multiple genres, mostly historical fiction, and she has collaborated with many major voices in the literary community as well as taught emerging writers and partnered with libraries and bookstores.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

45:1120/12/2023

Show Notes

Learn about my adventures and misadventures at Happy Con in Greendale, Wisconsin. Learn from my mistakes. Learn from my successes. Go out there and succeed.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

33:4818/12/2023

How Embracing Your Style Improves You Book Marketing

My guests on today’s episode are the Manning Brothers. Grab their books on Amazon here. They write action adventures in the vein of Die Hard, and it was when they embraced the campy culture of that genre that they unlocked a new gear in their marketing efforts.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1 Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:05:1213/12/2023

The Bookstore Episode

Thank you for being a vibrant community. Change your bad habits for good habits, and change your life! See the link below for SPAC. Join today.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

28:5311/12/2023

How A Real Life Private Eye Views Book Marketing

My guest on today’s podcast is John Hoda, and if I’ve said it before, forgive me, but this author is my new favorite act in town. He’s a risk-taker, a snappy wordsmith, and a marketing philosopher. If you get through this hour without learning some new techniques to sell your books, you aren’t listening.And as promised, here’s the link to JA Konrath’s self-published author resource.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1 Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:15:5406/12/2023

If Money Wasn't An Object

This is an old revived episode that is just as important today. Give it everything you have, okay?Ben Sobieck, Wattpad author, magazine editor, and entrepreneur creator of Writer's Block Coffee and The Writer's Glove still creates some great stuff. Check it out.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

14:1605/12/2023

Craft Fairs Are Great For Bookselling

Our podcat cohost is sick. Will you pray for his miraculous recovery?Also, I attended the STM Peddlers’ Market. It was OFF THE CHARTS GREAT! If you want to sell books, craft shows are the ticket!Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

12:5304/12/2023

In Person Book Sales

Risks seem to be the path forward. If you take nothing else from this episode take this: book a table at an event, be it a book fair, a craft fair, or a comic expo. You might lose money, but you won’t be on the sidelines anymore. Do it!Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

21:2529/11/2023

Comic Con Professionals Lydia and David Sherrer

My guests on today’s episode are Lydia and David Sherrer, and we’re discussing Cincinnati Comic Expo. Don’t miss it!Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:23:2427/11/2023

The Devil Needs No Advocate

If you have ever been proud for being the voice of reason in someone’s life, maybe it’s time to reconsider the value of the voice of reason. Remember the last time you really wanted something, had a great idea, and told that person in your life who you love to share things with about your idea only for that person to nay-say as “the devil’s advocate”?Yeah, it sucks.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

30:1922/11/2023

Who Will Decide Your Author Journey

Have you ever wondered if it’s worth having the right opinion? In this episode, we dive into this question, and you might be surprised by how much you’ve missed out on greatness because you’re worried about looking good.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

35:4720/11/2023

Adventures in Bookselling with Heather Kindt

My guest on today’s episode is Heather Kindt, author an in-person bookseller extraordinaire. Grab her books here, and discover her bullet-proof in-person, bookselling strategies by listening now.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:03:2615/11/2023

The Richest Person in The World Is A Bookstore Owner

Did You know Jeff Bezos started Amazon as a bookstore? Like it or not, he is the most successful bookstore owner ever, and if he could do it, so could you.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

22:2513/11/2023

An Interview with the Vice President of Draft2Digital, Nick Thacker

Book Marketing Isn’t ImpossibleMy biggest takeaway from this interview was Nick’s boldness about marketing. How often do you hear an author say, “Marketing isn’t the scariest part about publishing?”Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Nick ThackerVice President of Draft2Digital, and author extraordinaire has a rare blend of skills. He’s confident, educated, experienced, and generous. If you walk away from this episode without any new marketing ideas, you’re too distracted.Check out his books here.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

58:3508/11/2023

Beware the Unconscious Self-Sabotage that Stops You Selling Books

Believe In Your BooksOne of the best marketing methods you can embrace is to believe in your books. Don’t doubt your talent, your skill, your stories. Believe.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.Don’t Talk Yourself Out of A SaleIf you know you write amazing books, you know readers will love your work. If you know you will attract readers who love your work, embrace them! Deliver value.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

17:4006/11/2023

An Educated Book Marketing Process

Follow the FactsMy biggest takeaway from this interview was David’s assessment of value. He looked at what Steve Pieper had done with his own books, realized if Steve could do it, he could do it, and joined AMMO. It’s a straight forward value proposition.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.David E. Feldmanwrites the Dora Ellison Mysteries. You can read them here. Check out his website to learn more about him and to purchase his books direct.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

58:0401/11/2023

I Remember Everything

THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.Thick Skin Is Holding You BackYou may have believed that shrugging off rejection makes you stronger, but that’s akin to thinking a a nerve blocker heals a third-degree burn, and you’re going to have a pretty cruel summer, if you think that. Pain is a signal to teach and inform. Getting better at resisting pain helps no one.Don’t calm down. Instead, keep you skin thin, feel the pain, feel the rejection and recognize that you are abundant. Any resistance to feeling the feelings of rejection will feel just like pouring a cold glass of water on your future.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

21:1830/10/2023

Say Yes with Pamela Heath

Where’s My Stuff?My biggest takeaway from this interview was the posture of asking, and expecting. “Where’s my stuff?”Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Pamela HeathPamela started Strategic YES Training with the intention to give away what it took for her to give up her negative thought patterns and achieve success.She had two children who she raised to adulthood. Her eldest child, her daughter, died in 2007. Her son, Anthony and she currently live in San Francisco, California.To learn more about her, visit her website.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:03:0025/10/2023

What Book Marketing Has to Do With Apples

Until you know you’re an apple, you’ll never know where you belong, and where you’re out of place.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.You Are An AppleSometimes I think about changing the name of my podcast to Book Marketing Mindset from Dog Walks, because so much of the insight I have for this show is gleaned from my daily dog walk.This morning, I was reflecting on how most of us grow up believing we have to change in order to be worthy.We hear from our Parents at an early age that we need to do this, and do that, and that when we do this or do that it makes us a pain in the ass, and we never stop to think is that me, or is it something I add or subtract from me that creates the problem.My middle son has been a challenge. Many of you know. And daily, we’re engaging with him about his destructive behaviors. So as I was walking, I thought, This kid is going to grow up thinking he’s a liar, and a stubborn a*****e, and a sneaker, and a thief, all these things that we’re telling him are results of his behavior.And, listen, I’m doing everything in my power to use the words correctly. I don’t say to him, “You’re a liar.” I say, “You are choosing to lie.” I don’t say, “You’re a mean person.” I say, “You’re choosing to be mean, and it’s causing your teachers and peers to avoid you.”But I can’t change what he hears, and I’m certain, because of the constant, daily repetition, he’s internalizing it as identity. I do these things daily, therefore I am this person.So this morning I sat down with all of my boys and I put an apple on the table and I went through an illustration.This Is True of Your Book MarketingDo you identify with any of these statements:(1) I’m just not the kind of writer the masses love to read.(2) I can’t write that many books that fast.(3) I value quality over quantity, and I’m a quality writer, so I can’t write fast.(4) I am to busy to market.(5) I am too poor to spend money on marketing.(6) I am boring on social media, and no one ever likes my posts.(7) I don’t like people, so I can’t be good at marketing.These and many other self-beliefs limit and shape the way we market our books, and the sad truth is, they aren’t true.Your personality is your personal reality, and your personality can change, because you aren’t your personality. You may have believed all your life that you are your personality, but give it just a small bit of thought, and you’ll see, you are not your personality. If you were, and you had depression, then you’d not want to work through depression or you’d die.You can buy my novels here.Or get a great deal on 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

34:1523/10/2023

You Attract What You Want with Sheena Howard

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Doctor Sheena Howard Believes In YouIf you want to see your writing career launch, pay close attention to Sheena Howard. We hardly scratched the surface of what she does. Ghost writing, play writing, novels, comics, and marketing coaching. Learn more about her on Instagram, Twitter, and Tik Tok. Grab her books here.Buy My Novels Here.Or get a great deal of 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:00:5818/10/2023

The Worst Book Marketing Month Ever In Facebook's History

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Choose Your Own AdventureIf I was going to ask you one question, I’d ask you, why are you committed to objectivity, when objectivity has led you to the very place you complain about being. Choose differently?Stay WeirdI hope you stay weird with me. Michael Bernard Beckwith says creatively malajusted: no longer fit for this world.You can buy my novels here.Or get a great deal on 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

22:0416/10/2023

Press Releases for Authors

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Are You A Press ReleaserMickey Kennedy founded eReleases. If you think it’s time to get in the media, see if his services are right for you. Mickey did give a few guidelines. If you’re just working on local media, you aren’t ready for eReleases, but if you want national press, you’re on the right track.PoetryThis conversation travelled all over the place, and a hunk of it covered poetry, so click here and here to read a couple samples of Mickey’s poems.Buy My Novels Here.Or get a great deal of 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:06:3811/10/2023

Time Machine & Staying Weird

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Ho’OponoponoI love you. I’m sorry. Please forgive me. I thank you.You Gotta Stay HappyJimmy Stewart said it first. It’s the absolute truth. I can’t explain why, and you might choose to dismiss my experience, but I’m here to tell you, happiness changes everything. You’ll sell more books when you are happy. Your energy makes it happen.Stay WeirdI hope you stay weird with me. Michael Bernard Beckwith says creatively malajusted: no longer fit for this world.You can buy my novels here.Or get a great deal on 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

36:3209/10/2023

Jody Gets A Creative Pep Talk

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Minute 47 When Andy Mentions Dr. Jekyll and Mr. HydeAndy J. Pizza says it better than I could or have or did. Hear it. Don’t miss it.Invisible ThingsGrab a copy of his new book here or here. It’s even better than he made it sound, and he made it sound amazing.Creative Pep Talk the PodcastStart here: Episode 417 Creative Pep Talk Andy J. Pizza with Sophie Miller.Listen long, listen often. His show is better than mine.Buy My Novels Here.Or get a great deal of 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

59:5604/10/2023

Mindset Makes the World Turn

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Your Brain Does It AllReally, that’s all I’ve got to say about this. Have the vision, and the rest will flow from there.You can buy my novels here.Or get a great deal on 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

24:1402/10/2023

Graphic Novels Work With AMMO

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Eric PetersonIs a graphic novelist, and cocreator of Space B******s. His journey through AMMO has revealed just how versatile Steve Pieper’s program really is. When you love what Eric has to say, you’ll want his book. Check out the instagram here and use the link in their bio to grab copies.Buy My Novels Here.Or get a great deal of 4 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:00:2027/09/2023

Be Clear on Your Goals

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Make Goals, PeopleReally, that’s all I’ve got to say about this. Have the vision, and the rest will flow from there.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

26:5525/09/2023

Success Writer Academy Meets AMMO

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Alana TerryIs a bestselling author whose books serve a niche-niche-niche community of readers, and because that’s the case, you know you can be a bestseller too, no matter how narrow your audience. To learn more about Alana check out her site here, or check out her program for authors and Amazon here.Buy My Novels Here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:01:4720/09/2023

Trigger Warning! Spiritual Episode

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Manifestation As HeresyYou might want to consider that no matter what you believe in, from science to Christianity, from Buddha to Mohammed, you participated in a tradition that supports manifestation.So why are there so many suffering people in this world?My current speculation is that when sin came into the world, it broke the bridge in our brain that made manifestation obvious, and so 99% of people don’t even believe there is anything better for them.Buy My Novels Here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is, in part, a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

33:0418/09/2023

My Indie Bookshelf

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Christian Francisis the founder of My Indie Bookshelf. This is an amazing, collaborative resource. Authors, log your books by clicking here.Share the site with your writer and reader friends. You’ll be glad you did.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:14:0813/09/2023

X (Formerly Twitter) & Libraries

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.If You Want Great Library ResultsMobilize you Twitter following. You’re going to see big results when you do. Tweet about libraries and interact with anyone who replies.Ask those people to request your books. Use Libby and Hoopla to make the lowest friction request.TRBM is, in part, a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

24:5611/09/2023

Ludicrous Book Sales with Michael Lindley

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Michael LindleyAuthor of the Hannah and Alex Mysteries. Wanna read them? Go here.Michael is a self-sustaining novelist whose books sell across the world and have sat atop numerous bestseller lists.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

55:1906/09/2023

A Discussion with M.K. Williams

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.M.K WilliamsConnect with M.K. Williams through her website or YouTube.You can buy her novels here.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is, in part, a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

55:1830/08/2023

TRBM Presents The Wildwoods

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.The WildwoodsComprised of husband and wife team Noah (guitar) and Chloe Gose (violin), as well as Andrew Vaggalis (bass), The Wildwoods draw inspiration from a wide range of influences including the styles of: Watchhouse, The Decemberists, Gillian Welch & David Rawlings, Peter, Paul, & Mary, Nickel Creek, Joni Mitchell, and Gregory Alan Isakov. The folk/Americana trio work to harmoniously and delicately blend their voices to create a sound so nostalgic that you may find yourself dreaming and longing for those sweet memories from your former days.Listen to their music here. Connect with them on Instagram here, Twitter here, and TikTok here. Support them and let their music heal your soul.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:05:3223/08/2023

Library Collection Development

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Robin BradfordLibrary collection development is the holy grail. If you can get in good with collection developers, you just might find your books spread across the country.What was my biggest takeaway? Build relationships with active library users across the country. Solve that puzzle, and you solve just about every puzzle in the library landscape.With that in mind, if you have a library card and you want to help an author, request his or her book in your local branch. Often, just one request is all it takes for a library to buy that book. And if they buy the book, check it out.A Few Authors I MentionedMargaret Lukas: River People - get it here.Karen Thompson Walker: The Age of Miracles - get it here.Karen Russell: Vampires in the Lemon Grove - get it here.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is, in part, a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:18:3816/08/2023

Joanna Penn the Confident Book Marketer

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Joanna PennHas one of the largest podcasts in the industry and 15 years of experience and she’s keen for you to know it.Grab her books here.Listen to her show here.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

40:1709/08/2023

There Comes A Time

I plan to be back to two episodes as soon as possible, but this ship is going to crash if I don’t get my income under control, and more books is my best shot, so I’m stepping back from the Monday show to give myself more focused writing time.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.IF YOU LIKE THIS PODCAST, AND WANT MORE OF IT, BUYING MY BOOKS IS THE BEST WAY TO SUPPORT WHAT I’M DOING, AND I SELL MY BOOKS AT UNBEATABLE PRICES You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

17:3107/08/2023

Escaping the Orbit of Familiar Readers

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Debbie Russell Self-Marketed SuccessfullyIf you listen in to TRBM often, you know it’s rare to self-market as successfully as Debbie has. She sold nearly 400 copies of her debut memoir on opening day.We all hope for that kind of launch. But Debbie discovered that launch is not as impactful as she’d hoped, and that’s where our conversation takes off. How do you escape orbit and fly into the unknown of strangers reading your books?If you love this interview, you’re going to adore Debbie’s book. Grab a copy here.And check out her website. She also writes on Substack. Check that out as well.You can buy my novels here.Or get a great deal of 7 of my ebooks here.Or basically steal 2 paperbacks and 2 audiobooks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:26:2702/08/2023

Low Friction Library Marketing

If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Follow this link to checkout Findaway Voices.Use the same process for ebooks with IngramSpark.Map of Participating Hoopla Libraries.You can buy my novels here.Or get a great deal of 5 of my ebooks here.Or get a great deal on 2 of my audiobooks here.Or basically steal 2 paperbacks from me here. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

35:2031/07/2023

A Marketing Autopsy

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Haldane B. DoyleBoy, do I have a treat for you today! Please see the in-depth autopsy of my guest’s marketing plan, what worked, what failed, what has potential but needs more effort.TRBM Podcast Followup AutopsyIntroductionWrote a series of four sci-fi novellas, set in a future earth built of purely biological technologyFirst time writing long-form fictionTook me ~two years from the start of serious writing to self-publishing.Produced 4 novella series = ~160 k words = ~ 2 novels equivalentLaunched as ebooks in May this year.Four ebooks bundled together in June.The paperback bundle is out now as well.Primary aims of the first book project:1. Learn all the stages of writing (concept, outlines, drafting, editing).2. Learn all stages of production (covers, blurbs, formatting, website, self-publishing).3. Learn the basics of self-promotion (email list, podcasts, social media, no paid advertising).Most important aim- do all these things and still want to write another book afterwards.Advice suggests that paid advertising has higher ROI when you have a decent back catalogue.The Autopsy1. WritingDrafted the story twice as a novel- the original POV character didn't work (passive/unlikeable).Covid fever dream helped me reimagine the story from four minor character POVs.Drafted all four stories first to maintain momentum.Each took a bit over a month writing 2-3k words a day.Followed Heinlein approach to writing (light edit yesterday's draft then continue if >70% right).Redrafted book 2 (too short, lacked interiority) and book 4 (lacked interiority, ending wrong).Drafting took ~1.5 years (most of that spent on discarded original attempts).Editing took ~6 months.Paid professional to proofread book 1 (then applied patterns to other books).Fixed about a dozen minor typos in books 2-4 after ebooks were published.Printed 10 copies of the first novella for a local novel reading group to critique.Too shy for a group discussion with me so made a questionnaire.9/10 hated it, but 1/10 loved it (the group hated Oryx and Crake/mostly read historical/romance).2. ProductionFirst experimented with microphotography for covers- technical hurdles were too much.Made my covers in Adobe Illustrator (weird orphan genre, didn’t know what I wanted).Revisited them over 12 months many times (up to 30 versions- substack post on the process).Provided a nice shift in focus between drafting/editing different books.A/B tested covers on social media (people love doing this).Wrote and rewrote blurbs over 12 months.A/B tested again (bit less enthusiastic, but useful feedback).Formatted in Atticus (cheaper option, ugly table of contents but otherwise nice).Website built by web developer friend (generous favour to practice their new skills).Self-published on Amazon in April.Put book 1 in KU for the first few months as lead magnet to series.3. Self PromotionEmail list at a mere 42.Put out monthly updates including illustrated cartoon of weird biologyMailing list swaps? (Weird orphan subgenre?)Appeared on a half dozen podcasts (mostly writing/science/experimental farming-> not ideal audience to market to, but chicken and egg issue with pitching scifi-focused podcasts)Joined twitter (hate it), Facebook (dead), reddit (dying), substack (crickets, but not very active).Weekly experimental farming substack doing well though- sometimes cross-promote.Readers demanded I activate paid subscriptions to support me (made x4 my ebook sales).Created a YouTube channel.Used AI narration to create animated book blurb YouTube shorts.Converted book 1 into an AI audiobook at put it up for free on YouTube (upload to Kobo?).Created a few biology-heavy scifi review videos (some traction, but a lot of work).Reached ten Amazon reviews, got into a Book Barbarian promotion.Minor spike in sales the day after.Flatlined every since (Amazon debut boost expired?).Sold a total of 77 ebooks. Made more money on my farming substack without trying.Novel writing turned out to be a worse way to make money than selling weird seeds.Was busily deciding which book to write next, following advice to crank out next book asap, when the harsh reality of writing self-published novels made me pause.GPT/AI hype craze happened.Seriously considered the viability of long-form text fiction versus alternative channels for creativity.Paused writing other than farm Substack for a few weeks.Focused on my neglected farm.Tried to stop writing but the next story idea kept buzzing in my head. Started writing it again (a dark 80s nostalgia magic realism story called “Anubis Laughed”).Looks like I achieved my ultimate goal of wanting to keep writing in the end.USE THIS LINK TO BUY MY NOVELCosts (cheapest to most expensive)Book funnel- ARC distribution- 29 (could have done without)Book barbarian promo- 63 (net negative, but not expensive)Print out local reading group reviews- 70 (waste of time without matching reader tastes)Copyright - 124 (optional, but may be useful later)Website domain- 138 (friend built website) (very lucky, could have used drag and drop alternative)ISBNs (x10)- 143 (essential)AI Narration- Elevenlabs 180 (valuable tool to learn for other projects)Proof reading- 216 (worthwhile)Formatting- Atticus 220 (saved some hassle, could have learnt to format in Word for more control)Amazon Keywords- Fiverr- 61 + Pubrocket - 178 (total waste of time- not chasing SEO niches)Cover design- Illustrator - 320 (five covers + promo material)(worthwhile- building skills for future)Total expenses of - 1680~300 under budget.Sales since April 202377 ebook sales on Amazon.1 ebook sale on Kobo.1 paperback sale.2.99 per novella, 7.99 for whole series, 19.99 paperback.1000 pages read on KU (since delisted).Estimated royalties- 180.ReflectionsLove building up for month of dedicated drafting.Drafting and self-promotion are incompatible- separate in time.Editing and self-promotion can happen together.Intend to write more short stories - should get back to submitting to magazines again.Intend to try another genre next (sort of magic realism “Anubis Laughed”).When the world is destroyed in 2013, the Egyptian gods send a struggling teacher back to his first day of school in 1984 to write a novel and save his soul from eternal torment.Side Project: Can GPT Destroy the Online Advertising Model?Wondered if LLMs could be used as a personalised story recommendation engine.Rated all the short story finalists from the Hugo Awards.Few ideas:1. Feed it rated stories to see if it can predict my rating for unrated stories.2. Feed it excerpts from my friend's top novels.Create three sets of three stories: one picked by the LLM based on the excerpts, one based on my understanding of my friend, and another at random.Then let my friends rate the sets of stories from best to worst.Ideal- every reader runs their own personalised AI to filter the flood of content to select personalised recommendations.Why rely on Amazon’s algorithm or clunky/manipulated star ratings to pick your next book?Could break the entire online advertising business model if customers no longer rely on third parties to bottleneck access to creators.Open to advice from anyone with experience training LLMs.Not possessive about this idea.Final plugWebsite- www.haldanebdoyle.com (short stories, sign up for monthly email updates)Books- “Our Vitreous Womb” on Amazon and Kobo. A hard science fiction vision of a future where civilisation is rebuilt on pure biotechnology, with a surprising amount of character development according to readers.Early readers compared it to Le Guin, Atwood and Tchaikovsky.Reach out and say hello on twitter too.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:26:1626/07/2023

The Nine Lives of Marva DeLonghi

Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Hey, Friends,One quick clarification from Eric Otis Simmons. E-books and Audiobooks are acquired at 2- to 4x retail, while paperbacks/hardcovers are acquired at 10% to 40% discount off retail because libraries tend to purchase physical copies in bulk.I didn’t have the kind of time I wanted to focus on libraries beyond this, this week, but that gives me a great opportunity to give you the first six chapters of The 9 Lives of Marva DeLonghi. If you enjoy it, buy the book using this link.You can buy my novels here.Or get a great deal of 5 of my ebooks here.Or get a great deal on 2 of my audiobooks here.Or basically steal 2 paperbacks from me here.TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

01:18:0424/07/2023