Fashion Under Pressure: Navigating Tariffs, Sustainability, and Survival with Bre’anda Massey
In the latest episode of Be Advised, fashion editor AK Brown is joined by Bre’anda Massey, seasoned fashion designer, tech designer, and industry expert. Together, they tackle the pressing issues shaping the fashion industry, including the impact of increased tariffs under new political leadership, the ongoing challenges for Black designers, and strategies for navigating economic and creative pressures. Key Points: Understanding Tariffs and Their Impact: Bre’anda breaks down how increased tariffs on imported goods will affect fashion designers, consumers, and small businesses, with practical advice on adapting to rising costs. The Decline of the Fashion Industry: A candid discussion on how the fashion industry has shifted since the pandemic, including fewer job opportunities, lower wages, and a greater emphasis on freelancers. Advice for Emerging Designers: Strategies for building resilient brands, from creating signature pieces to navigating funding challenges in the face of diminished grants and initiatives. Sustainability and Accessibility: Insights on the role of fashion schools in educating about sustainability and tips for balancing creative goals with realistic pricing strategies. Bre’anda’s Consulting Services: Information on Bre’anda’s offerings for emerging designers and small businesses, including consulting on production, tech design, and pattern development. Guest Spotlight: Bre’anda Massey is a seasoned fashion designer and tech designer with over a decade of experience in Los Angeles and a BFA in Fashion Design. Now based in St. Louis, she helps emerging brands grow through expert guidance in design development and sourcing, bringing practical insights into launching and sustaining a fashion brand in today’s competitive market. As the founder of Propaganda Faux, Bre’anda is passionate about empowering emerging designers with the tools and strategies they need to thrive. Connect with Bre’anda Massey: Instagram: @breandamassey Etsy Shop: Shop Patterns Stay Connected with Advisor. Magazine Join the conversation about the Black fashion community by subscribing to Advisor. Magazine’s newsletter and following us online. Don’t miss our combined September/December issue, dropping soon! Website: www.advisormag.co Instagram: @advisormag Subscribe & Share: If you enjoyed this episode, please leave a review, share with your community, and follow us on social media. Together, we’re building a space for Black fashion stories to be heard and celebrated.