Julia Gackenbach and Darryl Moser from DonorPerfect, are here to share their best email marketing tips for end-of-year fundraising.On this episode of Be a Marketer, Julia, Darryl, and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how often you should communicate, common mistakes you don't want to make, and how technology can save you time. 👉 Webinar: How to Run Goal-Based Fundraising Campaigns👉 Webinar: How to Master Nonprofit Event Planning and Promotion 👉 Find out more about DonorPerfect's integration with Constant Contact👉 Tutorial: Using the Constant Contact Marketing CalendarMeet Today’s Guests: Julia Gackenbach and Darryl Moser of DonorPerfect☕ What they do: Julia spent 10 years in the nonprofit space before joining DonorPerfect as the communications manager. The CRM system provided everything she needed it to do as a nonprofit employee: relationship management, gift management, anticipation of things she needed to do, reporting, and communications. Darryl is the Product Manager in charge of Partnerships at DonorPerfect. Darryl uses his software development skills and expertise to help nonprofits get the job done.👋 Where to find Julia: LinkedIn👋 Where to find Darryl: LinkedIn👋 Where to find DonorPerfect: Website | LinkedIn | Facebook | Instagram

When it comes to content marketing, many business owners make the mistake of creating general content that doesn’t address the specific needs of buyers about to purchase.Pamela Wilson, Chief Marketing Officer at Dental Claims Support, makes sure the company’s content answers the kinds of questions prospective buyers are asking just before they’re ready to buy.“There’s nothing wrong with answering those [general] questions, but if you never get beyond that, you end up getting a lot of people who are tire kickers,” she says. “They’re just trying to learn more, but they’re not actually trying to buy.”How do you go beyond basic? Get into the head of someone becoming aware of your solution. Think about what buyers ask as they go through the process of deciding whether they want to invest in your product or service. On this episode of the Be a Marketer Podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Pamela about creating more than just basic content. She shares setting her team up for success by scheduling creative time, having standard operating procedures in place, and finding the best generative AI tool for writers.👉 Pamela’s book “Master Content Marketing”👉 Pamela’s book “Master Content Strategy”Meet Today’s Guest: Pamela Wilson☕ What she does: Pamela is the Chief Marketing Officer at Dental Claims Support, an end-to-end revenue cycle management company in the dental industry. She’s also written two books on content marketing.💡 Key quote: “I have a very low tolerance for boredom. And there has not been one boring day in the CMO position.”👋 Where to find her: LinkedIn | Website👋 Where to find Dental Claims Support: Website | LinkedIn | Twitter | Instagram | YouTube | FacebookIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Raise your hand if networking and building relationships make you uncomfortable. There are at least a few of you out there. And even if you’re an introvert, you likely know how critical those relationships are to growing your business. Valerie J. Lewis Coleman, best-selling author and founder of Pen of the Writer, can talk about book publishing all day. Still, when it comes to more formal networking with strangers, she feels intimidated.“I can do this with you, Dave, all day long because we’re talking about something I’m passionate about,” she says. “But if I’m in a room with somebody I don’t know, after we talk about how cute your outfit is, I’m done.”But Valerie says that the biggest thing she’s learned over her 15+ years in business is that relationships are critical. She uses a weekly calendar to track what she needs to do to build those relationships. Being intentional about it makes it happen.On this episode of the Be a Marketer Podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Valerie about ways introverted people can be intentional about networking and marketing, the importance of surrounding yourself with others who share your aspirations, and the beauty of scheduling and segmenting emails.👉 Check out Valerie’s books: Do it Right the First Time Anthology👉 Learn how to create and manage tags in Constant ContactMeet Today’s Guest: Valerie J. Lewis Coleman☕ What she does: Valerie founded Pen of the Writer, helping professional speakers and experts magnify and monetize their message by publishing quality books. She’s also written a best-selling children’s book and a relationship novel.💡 Key quote: “I believe that this is what I'm called to do. It's not just something that I'm choosing to do, it's almost like I am compelled to do it.”👋 Where to find her: LinkedIn | Facebook👋 Where to find Pen of the Writer: Website | Instagram | YouTube | TwitterIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Small businesses face plenty of challenges, but Sam Silberman, Constant Contact’s Director of Security Operations, wants to make sure that getting hacked or phished isn’t one of them. In this episode of Be a Marketer, Sam joins host Dave Charest, Director of Small Business Success at Constant Contact, to help small business owners stay safe in an increasingly dangerous digital world. Sam has spent over 13 years protecting Constant Contact and its customers against bad actors. He knows that small business owners have enough to worry about without adding complicated cybersecurity procedures to the mix. Tune in to hear Sam’s simple recommendations for protecting yourself and your business against hackers and phishers — no IT expertise required. Meet Today’s Guest: Sam Silberman of Constant Contact☕ What he does: Sam is Constant Contact’s Director of Security Operations. Sam and his team protect Constant Contact from hackers and bad actors who try to abuse the system by sending spam from customer accounts. 💡 Key quote: “We all get tricked. I get tricked. We’re all susceptible to this — it’s our human nature.” 👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram

Have you ever felt like your work doesn’t matter? You’re not appreciated? Someone else can do what you do?Kim Jones Sneed, owner of Stuff in the Bluff, an award-winning website focused on local news and entertainment in Pine Bluff, Ark., admits to feeling this way often. There have been many times she wanted to throw in the towel.But what’s kept her going for over 20 years is feeling like she’s serving a purpose greater than just making money.“It’s people who help you succeed,” Kim says. “Many times, it’s just that faithful customer who will continue to do business with you, who has the faith to take a chance.”Community has played a key role in Kim’s longevity, and she returns the favor by treating every single customer with the same care, pride, and enthusiasm.On this episode of the Be a Marketer Podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Kim about persevering through the tough times, uplifting a community through marketing, and sending emails multiple times daily.👉 Check out the Constant Contact CommunityMeet Today’s Guest: Kim Jones Sneed of Stuff in the Bluff☕ What she does: Kim owns Stuff in the Bluff, an award-winning website focused on local news and entertainment in Pine Bluff, Ark.💡 Key quote: “Running a small business can be something that can really reach beyond barriers, walls, limitations.”👋 Where to find her: LinkedIn👋 Where to find Stuff in the Bluff: Website | Instagram | Facebook | YouTube | TwitterIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Starting a pizzeria at age 22 might seem ill-advised — and even though Mike Bausch did it, he frankly wouldn’t advise anyone else to do the same. But the now-owner of Andolini’s Pizza bases his customer experience on one big concept: “If you’re not impressive, by default, you’re unimpressive.” Process standardization and careful staff training provide a killer customer experience, a core part of Andolini’s brand. With marketing, Mike wants you to appeal to the individual. “The number one headline of marketing is connecting to the selfishness of an individual,” he says. “What the value is to them is how you have a value proposition.”In other words, focus on what you can give the customer and how you can appeal to their why, not why you want them to choose your business. It’s about them — not you. On this episode of the Constant Contact podcast, Be a Marketer, Mike shares what he’s learned since opening his first pizzeria in 2005 with host Dave Charest, Director of Small Business Success at Constant Contact. 👉 Check out the full recording of the panel discussion featuring Mike Bausch, Candid Conversations: Celebrating Small Business SuccessMeet Today’s Guest: Mike Bausch of Andolini’s Pizzeria☕ What he does: Mike of Andolini’s Worldwide Restaurant Group is a pizza restaurateur in Tulsa, Oklahoma. He started his first restaurant, Andolini’s Pizzeria, in 2005 at the age of 22. 💡 Key quote: “That’s where the real secret sauce is [in marketing]: automation and connection.”👋 Where to find him: Book | Instagram | LinkedIn👋 Where to find Andolini’s Pizzeria: Website | Instagram | Facebook | YouTube

Opening up about our personal lives via email isn’t easy, especially with people we may not talk to on a daily basis. Marianne Mernick-Sullivan, President of Consignments Ltd., had difficulty getting personal in her weekly newsletter. She stuck to interior design and what was on sale in her store. But once she opened up about being a type 1 diabetic, she built a new connection with her customers.“I wrote about my reasons for gratitude, and it was totally off-topic,” she says. “I had people crying, saying to me, I'm so glad you shared that. My brother's a diabetic, or I've had a health challenge. It just opens the customer relationship up to something bigger.”Marianne was no longer just a shop owner to her customers—she was a person. She didn’t intend to share openly as a strategy, but it became a great tool to connect her business to her customers.  On this episode of Constant Contact’s Be a Marketer podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Marianne about the importance of community connection, why you should have high standards for your business, and how to hire the right people.👉 How to create a survey pageMeet Today’s Guest: Marianne Mernick-Sullivan of Consignments Ltd.☕ What she does: Marianne is the President of Consignments Ltd. Her 6,400-square-foot brick-and-mortar store sells furniture, lighting, china, handbags, and jewelry to customers in Rhode Island. 💡 Key quote: “I was basically told, This is the most stupid idea that a person has ever had, and you're going to lose this money on this. It sounds hokey, but if you believe in it and you're willing to work hard at it, you have to be willing to go for it.”👋 Where to find her: LinkedIn👋 Where to find Consignments Ltd.: Website | Facebook | InstagramIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Generative AI is all the rage right now. Tools like ChatGPT and Bard have become content creators’ best friends. But companies like Constant Contact have used AI for many years for tasks like A/B testing email subject lines, send-time optimization, and email subject line suggestions.Russ Morton, Chief Product Officer at Constant Contact, says generative AI is just a part of what we’re doing in the space. “We have trained our AI such that if you give us a couple of sentences of what you’re trying to do — it doesn’t even need to be in plain English — we’ll come back to you with a really well-crafted email,” he says.And early results show that the engagement you can get from working with our AI-generated content will only increase. On this episode of Constant Contact’s Be a Marketer podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Russ about how we’re taking the guesswork out of email, tips for creating content that resonates with the click of a button, and Constant Contact’s vision for the future of AI.👉 How to update your business profile in your Constant Contact account👉 Use a recommended subject line in your Constant Contact email👉 A/B test an email subject line👉 Using AI-generated content as a small business marketerMeet Today’s Guest: Russ Morton of Constant Contact☕ What he does: Russ is the Chief Product Officer at Constant Contact.💡 Key quote: “There's no part of becoming a great marketer that we don’t aspire to take off your shoulders as a small business owner.”👋 Where to find him: LinkedIn👋 Where to find Constant Contact: Website | LinkedIn | Twitter | Facebook | Instagram | YouTubeIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Paul Baik, President of Paul’s Beauty Warehouse, believes in taking a holistic approach to business relationships in the beauty biz. It’s never just about the customer. It’s also about vendors, employees, and the customer’s customers. That’s why he considers his business a “circle of joy.”“We wanted to focus not on making money, but making people beautiful … We look at everything holistically now,” Paul says. And that means looking at the bigger picture by exploring what parts of the job his team does, what parts of the job his customers do, and what parts of the job his vendors do. Paul’s Beauty Warehouse serves hairstylists, barbers, and trade schools in the Maryland/D.C./Virginia area. A “Costco for beauty” since 2006, Paul operates out of three locations and educates stylists through the company’s education program. Over the years, as his business has grown, he’s learned a few lessons.In the early years, Paul ran a lean team consisting of his mother and just one other employee. Now he oversees 45 employees across all locations. One thing he’s learned is that customer service-driven people make the best team members. This rang especially true for Paul during 2020, as his team stepped up to pivot during closures in the hair care industry. With the help of his dedicated team, he was able to quickly begin offering online ordering and curbside pickup.   On this episode of Constant Contact’s Be a Marketer podcast, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Paul about the challenges and victories of serving the haircare industry and why email marketing plays an important role. Meet Today’s Guest: Paul Baik of Paul’s Beauty Warehouse☕ What he does: Founded in 2006, Paul’s Beauty Warehouse serves hairstylists, barbers, and trade schools over three locations in the Maryland/D.C./Virginia area. Paul focuses on providing his customers with the highest quality hair care products. 💡 Key quote: “Just do it. Start it. Email is still very relevant. Get the email out consistently to customers every week. Share anything that your business is all about. It's something that all businesses should do.”👋 Where to find Paul: LinkedIn👋 Where to find Paul’s Beauty Warehouse: Website | Instagram | Facebook | YouTubeIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Marketing doesn’t have to be an obnoxious task you dread. Many small business owners are uncomfortable talking about themselves and their work with the public. Create an Instagram Reel? With me on camera? No, thank you.According to Nicole Stevenson, CEO and Creative Director of Dear Handmade Life, it’s not about you. It’s about your message.“I can’t serve my community if nobody knows about me,” she says.Dear Handmade Life curates events, education, and community for creatives and small business owners. During her time as CEO, Nicole has done many things that made her uncomfortable. Marketing is one of those things. In her work with other small business owners, she finds this attitude toward marketing is pretty common. Sharing your story is essential to building a community. And for Nicole, that community is everything.“I would not have a business without this community that we’ve curated,” she says.On this episode of Be a Marketer, Nicole and host Dave Charest, Director of Small Business Success at Constant Contact, discuss being more open to new systems and technologies, creating processes to complete your big tasks, and why it’s important to sit back and appreciate yourself once in a while.👉 Marketing for Makers Summit, July 11 & 12, 2023👉 How to Create a Custom Landing Page with Constant ContactMeet Today’s Guest: Nicole Stevenson of Dear Handmade Life☕ What Nicole does: Nicole is the CEO and creative director of Dear Handmade Life, which helps curate events, education and community for small business owners.💡 Nicole’s key quote: “Don't wait ‘til you're ready. Just dive in and get started. Just build that list. Do not only rely on Instagram or social media. Just don't do it. You've got to focus on email marketing as well.”👋 Where to find Nicole: Instagram👋 Where to find Dear Handmade Life: Website | Podcast | Facebook | Twitter | Pinterest

If it costs a little and means a lot, just do it! This is Ed-ism number one. It’s also how Ed Bernstein, President of 25Score, manages to thrive in a market led by Groupon and LivingSocial.Ed bought 25Score, a local loyalty discount program, in 2009. Even with big-name competitors and a pandemic that forced most of his vendors to close temporarily, Ed’s business lives on. Lending a helping hand, even if it didn’t make a profit, allowed Ed to forge strong relationships throughout his community. Eventually, those relationships would create new customers.“There's no way I could have built this company off of just advertising,” he says. “It's all word of mouth. It's all belly-to-belly, helping people every single day, every single month.”On this episode of Be a Marketer, Ed and host Dave Charest, Director of Small Business Success at Constant Contact, discuss the importance of reflecting on your own accomplishments and how automation can help reduce mistakes and make your business more efficient. Plus, they share why sometimes you may need to shift your strategy to stay afloat.👉 Want more from Ed on business? Check out his “Ed-isms”👉 Create and manage a Constant Contact welcome email👉 Create a recurring Constant Contact birthday email👉 Create a recurring Constant Contact anniversary emailMeet Today’s Guest: Ed Bernstein of 25Score☕ What Ed does: Ed is the President of 25Score, Santa Clarita and Antelope Valley’s longest-running local loyalty discount program.💡 Ed’s key quote: “You always look at yourself and say, What did I not get done? But if you look at what you did do, it's an insane amount of things that you've implemented.”👋 Where to find Ed: LinkedIn👋 Where to find 25Score: Website | Facebook

Lisa Hammer is a business leader with a mindset for marketing, communications, and finance. Dave Newman is a mechanical engineer with a passion for teaching. Together, they run Leadership Techniques LLC, where their complementary skill sets drive their success.Lisa and Dave met while working for different companies and found common ground discussing the challenges they faced as managers. They decided to bring a group together to discuss handling personnel issues. Afterward, one participant asked them: “You two are so passionate about this. Why aren’t you teaching it?”They needed that motivation to take the plunge into starting their own business. Today, Leadership Techniques offers courses and consulting to help people become better managers and leaders. On this episode of Be a Marketer, Lisa, Dave, and host Dave Charest, Director of Small Business Success at Constant Contact, discuss what it takes to build a successful business with a partner and how to adapt when the world around you changes. Tune in to hear how Lisa and Dave share the business responsibilities, how they’ve adapted to change, and why they love email marketing as a tool for growing their business. Meet Today’s Guests: Lisa Hammer and Dave Newman of Leadership Techniques☕ What they do: Lisa and Dave are the co-founders and owners of Leadership Techniques, a business that provides training and consulting on project management, math-oriented scheduling, and leadership skills. 💡 Key quote: “They say if you love what you do, you won’t feel like you’re working. We don’t… We have long days, but we absolutely love what we do. And we love making a difference. If you can find something that makes you feel good and makes you feel like you’re accomplishing something, it’s the best feeling.” 👋 Where to find Lisa: LinkedIn👋 Where to find Dave: LinkedIn👋 Where to find Leadership Techniques: Website | LinkedIn | Facebook👋 Where to buy The Engagement Matrix: Amazon

Get ready to learn from a real estate expert who's experienced the ups and downs of the industry. Ricky Carruth closes about 100 deals a year without prospecting and credits his success to his weekly email newsletter. Since 2007, he has sent more than 830 emails — or one newsletter per week for 16 years.In addition to building his real estate business, the newsletters give him more time to focus on his other passion: coaching agents through Zero to Diamond, his free real estate coaching program.Ricky walks the talk: He has faced some really tough times. He lost everything and had to live in his car when the market crashed. He was back at real estate one year later, using a people-first approach. Today, he focuses on building lifelong relationships with everyone he meets, regardless of whether they’re buying or selling property. On this episode of Be a Marketer, host Dave Charest talks with Ricky about his real estate journey and uncovers his top advice for agents trying to grow their businesses.Meet Today’s Guest: Ricky Carruth of Zero to Diamond☕ What Ricky does: Ricky is a top real estate agent in Alabama and founded Zero to Diamond, the world’s first completely free real estate coaching program.💡 Key quote from Ricky: “It's just crazy to think back then, I didn't realize I was building a brand. I didn't realize that I was accumulating people. Once I got to that point, and I saw what the weekly email was doing back in 2008, ‘09, and ‘10, I was all in on it.”👋 Where to find Ricky: LinkedIn | YouTube | Instagram | Twitter👋 Where to find Zero to Diamond: Website | FacebookIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Imagine emptying your 401K to the tune of $50,000 to book a venue for your first event as a business owner with no previous entrepreneurship experience. Go big or go home, right? That’s the confidence level Sonja Rasula had in 2008 when she started Unique Markets. As a former journalist, she had the research skills and natural interest in telling stories that helped her prepare for owning a business.For the last 15 years, Sonja has created large-scale pop-up markets across the country. She aims to support small businesses by showcasing up-and-coming designers, artists, and entrepreneurs just starting their journey. From the beginning, she set out to be a leader in an industry that didn’t even exist.“I do believe in the idea of go big or go home,” she says. “I wasn't going to create a little market that could happen outdoors in a parking lot. That's already out there. I wanted to create something new. I wanted to disrupt an industry.”On this episode of Be a Marketer, Sonja and host Dave Charest talk about the growing pains she experienced, why you shouldn’t fall for the social media trap, and the importance of focusing on yourself.👉 Sonja’s Unique Assembly👉 Constant Contact Resend to Non-openers Feature👉 Constant Contact Canva IntegrationMeet Today’s Guest: Sonja Rasula of Unique Markets☕ What Sonja does: Sonja founded Unique Markets in 2008 to create large-scale pop-up markets nationwide. Her markets support small businesses by showcasing up-and-coming designers, artists, and entrepreneurs just starting their journey.💡 Key quote from Sonja: “As a business owner, if you own nothing, that means Instagram or whatever social media platform you're using, that means they own you. That's a terrible position to be in.”👋 Where to find Sonja: LinkedIn | Instagram👋 Where to find Unique Markets: Website | Instagram | FacebookIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Email marketing is the backbone of any digital strategy — a tried and true way to reach customers. And the best part is, you don’t have to get overly advanced to see results.Email marketing coach Ken Countess says what works best for his clients is keeping it simple.“People don’t scroll. Don’t sweat this idea that you don’t have enough content to go on,” he says. “Keep your brand up front. Make sure you're top of mind. Give them enough that they look forward to the next email they get from you.”Through his consulting business, Ken is Email, Ken has coached clients in email marketing for 22 years. He’s also a Constant Contact Certified Partner. His top advice always centers around simplicity and sticking to what works.“Everything takes time,” he says. “Be great at what you do. And once you're great at what you do that will give you permission to try something else. But don't steer away from the things that are working. They're working for a reason.”On this episode of Be a Marketer, Ken and host Dave Charest discuss why email should be the first go-to for a marketing strategy, Ken’s accidental journey to becoming a business owner, and how he coaches clients on email marketing.👉 Ken’s 8 Essential Email Marketing Tips👉 Constant Contact Partner Program👉 Constant Contact Agency DirectoryMeet Today’s Guest: Ken Countess of Ken is Email☕ What Ken does: Ken has been an email marketing coach for 22 years through his consulting business Ken is Email. He focuses on B2B companies and is a Constant Contact Certified Partner.💡 Key quote from Ken: “​​I know for a fact that I've taught over 10,000 business owners how to use digital marketing. And most of it starts with email.”👋 Where to find Ken: LinkedIn👋 Where to find Ken is Email: Website | Podcast | LinkedIn | Facebook | Twitter | Instagram | YouTubeIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Episode DescriptionIf you’re at a point where you have staff representing you and your business, it’s essential to train them to provide excellent customer experiences.Barbara Gassaway, president and founder of The Research Group, has created that culture of growth for her employees, and she views that as her most significant professional accomplishment.“I think that’s amazing — when you can touch the lives of others,” she says. “Makes me want to cry.”Barbara led her market research group through the COVID-19 pandemic, and along with that came new job responsibilities and an entirely different structure for her business.On this episode of Be a Marketer, Barbara and host Dave Charest discuss the importance of leadership training, mentors, and creating an atmosphere for your employees to become better at what they do.👉 Constant Contact Small Business Marketing ServicesMeet Today’s Guest: Barbara Gassaway of the Research Group☕ What Barbara does: Barbara is one of the nation’s leaders in market research. She founded The Research Group in 1991, which provides market research services to businesses by running focus groups, listening sessions, and in-depth interviews.💡 Key quote from Barbara: “To be honest, I just love exploring and discovering things that are going to help move the ball forward. And that makes me tick.”👋 Where to find Barbara: LinkedIn👋 Where to find the Research Group: Website | LinkedIn | Twitter | FacebookIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

A business is only as successful as the message it puts out to its customers. That’s a fact that Joan Noe knows well. As the Director of Partner Engagement for Senior Options, Joan knows the value of clear and concise communication.“We're all moving too fast. We're all chasing something. Everybody's got a lot of distractions around them from their phones and other devices at all times,” she says. “So you’ve got to get their attention. You've got to make sure your message is as clear as it can be.” On this episode of the Constant Contact podcast, Be a Marketer, Joan and host Dave Charest, Director of Small Business Success at Constant Contact, talk about using feedback to craft the most relevant messaging for any audience.Meet Today’s Guest: Joan Noe of Senior Options☕ What she does: Joan is the recently retired Director of Partner Engagement at Senior Options, LLC. A Constant Contact user since 2016, she communicates with Senior Options’ partners using the platform’s email, survey, and event functions. 💡 Key quote: “It’s our problem to be as clear as we can and communicate as well as we can.”👋 Where to find her: LinkedIn👋 Where to find Senior Options: Website If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

As a business owner, is giving stuff away for free effective? Michelle Cummings, the founder of Training Wheels, has seen it work. In Michelle’s case, free content builds trust with her audience.“They'll shop around a little bit, of course,” she says. “But the more they build loyalty with you as either the face of your company or the brand behind it or just the mission and what you do and how you do it, that actually will get people to … want to purchase from you directly.”She has seen it work. Michelle has been in business for 24 years, and she’s been a Constant Contact customer for almost just as long. She sends a newsletter every Wednesday to her list of more than 22,000 people interested in team-building and leadership tactics. This is on top of running a leadership training online course, conducting keynotes and online workshops, and authoring several books — one of which is being made into a screenplay (!!)On this episode of Be a Marketer, Michelle and host Dave Charest discuss the importance of blocking off creative time and why you should focus on your list-building efforts. 👉 Ask Michelle & Chris About Team Building [podcast]Meet Today’s Guest: Michelle Cummings of Training Wheels☕ What she does: Michelle founded Training Wheels, dedicated to building high-performance teams and skilled facilitators through hands-on learning. Michelle, who has authored multiple books and travels the world as a keynote speaker, started her first business over 24 years ago. And she's been a Constant Contact customer for almost as long. 💡 Key quote: “People love good stories. We learn through story all the time. So if you have a client or you have a best practice … and if that could help another person that does something similar to what you do, or it drives people to your site for a sale, then that's a great little newsletter article that you can do.”👋 Where to find her: LinkedIn | YouTube👋 Where to find Training Wheels: Website | Podcast | Twitter | FacebookIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

What if you could communicate directly with customers on a device they have on them at all times — and they’d prefer it? Look no further than SMS.SMS, or text messaging, fits naturally into how your customers communicate. And now, there are tools at your disposal to bring texting into your marketing strategy right in your Constant Contact account.Constant Contact product marketing manager Hannah Khouri and product manager Zachary Robertson say the key to success is to be timely and creative in your messaging. It can be more than just sharing a discount. What can you offer your customers that they can’t get in your other communications?On this episode of Be a Marketer, Hannah, Zack, and host Dave Charest discuss creative ways to use text messaging, as well as how to get customers to opt in. They also dive into Constant Contact’s new SMS tools, including a new AI feature to help you get started.👉 Questions or Feedback about SMS? Let us know.👉 Upcoming SMS webinars👉 Getting started with SMS Marketing in Constant Contact👉 SMS Text Message Marketing Best Practices to Build Relationships and Increase SalesMeet Today’s Guests: Hannah Khouri and Zachary Robertson of Constant Contact☕ What Hannah does: Hannah has spent more than seven years at Constant Contact. She currently works as a product marketing manager.💡 Key quote from Hannah: “When you think about who you're getting text messages from, it's your friends, it's your family, it's people that you already know. So I think it's really interesting because in this particular case, with marketing, our small business owners actually have an advantage over some of those larger, more established brands.”👋 Where to find Hannah: LinkedIn☕ What Zack does: Zack works as a product manager with Constant Contact.💡 Key quote from Zack: “It really has a very personal touch that you wouldn't necessarily get from social or email. There's still a lot of that in there. Having all of the channels is absolutely the right way to do it. But knowing that someone sent you that text message directly because you told them you wanted this information — it's just tremendous. Huge.”👋 Where to find Zack: LinkedIn👋 Where to find Constant Contact: Website | LinkedIn | Twitter | Facebook | Instagram | YouTubeIf you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Growing your customer base is critical to sustaining any business. But when it comes to marketing, you can’t forget about your most important audience — your current customers. People that already know you can be your biggest advocates. “The best audience I have are the people I know — who already know what I’m doing, already are in communication with me, and have already joined my mailing list,” says Tom Agostino, live concert promoter and producer as well as the owner of The Folk Sessions. If you go to Tom’s shows, you’re on his mailing list. And if you enjoyed the show, you’re ideally telling your friends about Tom’s work and continuing to support him. In turn, he sells more tickets.On this episode of Constant Contact’s podcast, Be a Marketer, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Tom about how he’s adjusted his marketing strategy over the last 20 years to continue selling out music venues.Tune in to hear how Tom fast-tracks his decision-making process and how to build trust with your audience through educational content.Meet Today’s Guest: Tom Agostino of The Folk Sessions☕ What he does: Tom is a concert promoter and producer coming up on 20 years of bringing folk music to the Prescott, Arizona, area through The Folk Sessions. As a business owner, Tom has used Constant Contact to educate his audience, sell tickets, and stay in close communication with his recurring customers — a group that he identifies as his most important audience.💡 Key quote: “Basically, what I've had to do is educate my audience to this kind of music and get them to trust that if I'm bringing somebody to town, they’re good. That’s basically all you need to know. I'm bringing them, so they're good. I had to earn that. I earned that respect.”👋 Where to find him: Facebook 👋 Where to find Folk Sessions: Website | Facebook | Twitter | SoundCloudIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

When marketing your business, it’s so tempting to want to talk only about your business. These are our services. This is what we can do to help. Here’s why we’re great. But Gab Leonetti, marketing director at Wolf Commercial Real Estate (WCRE), reminds us that it’s not about you… at least not at first.“In order for us to be able to assist and be able to help our clients, you have to know what they're up against, or what they're facing, or what their challenges are,” she says. “Build the relationship. Ask about people's lives. Ask about what they're doing, what their successes are, where they need help.”It may seem counterintuitive, but when you focus on the customer and their needs, they become more interested in you.On this episode of Constant Contact’s podcast, Be a Marketer, host Dave Charest, Director of Small Business Success at Constant Contact, talks to Gab about what business owners can do to better relate to their customers.Tune in to hear how Gab uses data and analytics to inform key marketing decisions, as well as how to get hyper-targeted in your messaging so you reach the right audience.Resources mentioned by Dave: 👉 How to A/B test an email subject line👉 How to test your way to higher converting emails [webinar] Meet Today’s Guest: Gab Leonetti of Wolf Commercial Real Estate☕ What she does: Gab is the marketing director for Wolf Commercial Real Estate in South Jersey. She’s a one-woman team focused on driving revenue and expansion for the company. A long-time Constant Contact user, Gab is well-versed in utilizing email marketing to reach her target audience. 💡 Key quote: “I think that as a marketer, it's always great to try new stuff and to research what else is out there, what could you be doing better. But it's also important to be strategic about what you're doing. It's important to know your ROI. You want to make sure that [with] everything that you're doing there is a plan.”👋 Where to find her: LinkedIn👋 Where to find Wolf Commercial Real Estate: Website | Instagram | Facebook | YouTube | LinkedIn | TwitterIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Omar Zenhom learned all of his best sales tricks from his dad, a car salesman. “He really wasn't somebody that tried to sell anybody anything. He would try to ask a lot of questions. … He would ask things like, ‘What don't you like about your car right now?’ And he would highlight the features of the car that he was selling to them that would fit their needs,” he explains.Omar applies the same logic to how he teaches entrepreneurs to sell, both in his podcast, The $100 MBA, and his business, Webinar Ninja. It’s never about a gimmicky hard sell or a flashy demo. Instead, selling is about removing barriers and making decisions easy for customers. Tune in to this episode of the Constant Contact podcast, Be a Marketer. Host Dave Charest, Director of Small Business Success at Constant Contact, and Omar discuss prioritizing yourself as an entrepreneur, conventional but effective marketing methods, and how the soft sell is often the best tactic. 👉 Check out Dave as a guest teacher on Omar’s The $100 MBA podcast here. Meet Today’s Guest: Omar Zenhom of Webinar Ninja☕ What he does: Omar is a former teacher turned marketing and business guru. His podcast, $100 MBA, won Best of iTunes in 2014, and his SaaS company, Webinar Ninja, now has over 30,000 users. 💡 Key quote: “I see entrepreneurship very much like American football. You can't play every day; you have to play once a week. It's such a high-contact sport. It's very taxing on you. At some point, you're going to have to start playing golf. You just can't burn the candle on both ends forever.”👋 Where to find him: Website | Twitter | LinkedIn👋 Where to find Webinar Ninja: Website | Instagram | Facebook | YouTube | TwitterIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Ah, the snowbird life. It’s a great luxury if you can come by it, but there’s always a house somewhere that sits empty. And with that long-empty house comes inherent security and maintenance risks. That’s where Frank Fantasia found the sweet spot for his retirement business, The House Watchers. Serving the greater Boston area, he and his small team identify security threats and maintenance needs for the vacant homes left behind by snowbirds and help homeowners take steps to protect them. Frank relies on Constant Contact for his marketing, and he’s willing to try anything. He’s taken advantage of its email, dedicated landing pages, and surveys. Recently, Frank even started using Constant Contact’s text messaging feature to reach the realtors on his list. Tune in as Frank chats with Constant Contact’s Director of Small Business Success, Dave Charest, about his lessons in business, and how he uses Constant Contact and more traditional marketing methods to spread the word about The House Watchers.Meet Today’s Guest: Frank Fantasia of The House Watchers☕ What he does: After a corporate career, Frank started The House Watchers as a retirement job. The company helps snowbirds find peace of mind while they’re away from their Boston-area homes and also helps realtors with required smoke detector checks.💡 Key quote: “I know why small businesses go out of business. For a lot of obvious issues, you can't take your eye off the ball. You’ve just got to stick to the basics and can't be pie in the sky. It's not something that happens overnight. You build the business one client at a time.”👋 Where to find him: LinkedIn👋 Where to find The House Watchers: Website | FacebookIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Some of the best lessons in business come from sports. Just ask former Arizona State football player Dereck E. Moore.Dereck bought Building Maintenance of Tomorrow in Costa Mesa, California, in 2011 and remains the company’s president and CEO. One of Dereck’s biggest lessons from his time as a student-athlete was the value of leaning on coaches and mentors. He receives guidance from colleagues in the industry, a business coach, and a spiritual mentor. Dereck also stays true to his company’s values when choosing employees and clients. “We try to identify clients that can embrace [our] core values and believe in the same type of things and how to do business. I made a conscious decision a few years ago that all money is not good money. And I'm not going to take every client, and I'm going to be very strategic and deliberate about the clients that we do take on.”Tune in to this episode of Be A Marketer to hear Dereck talk with host Dave Charest, Director of Small Business Success at Constant Contact. They discuss coaching, spreading the word, providing stellar customer service, and leading with values. 👉 Learn more about 100 Black Men of America, an organization where Dereck mentors. Meet Today’s Guest: Dereck E. Moore of Building Maintenance of Tomorrow☕ What he does: Dereck owns Buliding Maintenance of Tomorrow, a California-based janitorial company. He prides himself on finding employees and customers that align with the company’s values of faith, integrity, impact, and abundance. He’s been a Constant Contact user for several years.💡 Key quote: “To win any type of game, you have to have the right team, the right teammates, and the right coach. There is somebody that knows more than you that can tell you a better way to do it. And you need to follow the script — they can put the blueprint together. But when it's time to go play on the field, then you go out there and do your job, and get it done. And as long as we're in sync, we have an opportunity to win.”👋 Where to find him: LinkedIn👋 Where to find Building Maintenance of Tomorrow: Website | LinkedInIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Sometimes, the security of the corporate world wins over striking out on your own. For Scharrell Jackson, a single mom of three, that was true. But after years of working for one company at a time, Scharrell decided she was ready to share her gifts with more businesses. In the last year, she fully leaned into her consulting business and keynote speaking. And just like how she encourages business leaders, Scharrell took the time to reflect on her ideal destiny. “You need to get clear on what your destiny is — your end game. That is different from your goals. Oftentimes, we lead our lives based on transactions, as opposed to really lining your life up with what your goals are, in alignment with your destiny for your life,” Scharrell says.On this episode of Be a Marketer, Scharrell and host Dave Charest, Director of Small Business Success at Constant Contact, talk about getting clarity on your marketing strategy, segmenting audiences, and making the most of analytics.Tune in to hear how to get clear on your destiny, pack your bench for success, and get to the championship game and win it, too. 👉 Want to attend Scharrell’s next Leadership in Heels event? Get more info here. Meet Today’s Guest: Scharrell Jackson of STJ Consulting Services and Leadership in Heels☕ What she does: Scharrell is an experienced organizational and financial executive, consultant, and keynote speaker. From small businesses to multimillion-dollar companies, she helps business leaders of all sizes. Scharrell especially enjoys working in diversity, equity, and inclusion, women’s issues, and leadership spaces.💡 Key quote: “Make sure that you have individuals on your bench that can fill in the gaps that you can't. You're one person and you cannot do it all. The goals and objectives that you have for your business are attainable if you have the right people walking alongside you.”👋 Where to find her: Website | LinkedInIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Striking out on your own after years in the corporate world is scary. But for a marketing guru like Dave Gerhardt, that transition was a little less daunting. All he needed was the right story.Dave’s online community, Exit Five, helps B2B marketers unlock the secrets of the industry — and according to him, it all starts with the brand story. Specifically, he recommends asking yourself, “What are you looking to do and for whom?”Dave joins Constant Contact’s Director of Small Business Success and host, Dave Charest, to share his top gems from his storied career in marketing. Listen in as Dave Gerhardt walks you through building a marketing plan from a story, overcoming imposter syndrome, and setting goals for success — even when you’re your own boss. Meet Today’s Guest: Dave Gerhardt of Exit Five☕ What he does: Dave is a former marketing executive and now founder of Exit Five, an online community of B2B marketers. 💡 Key quote: “You can’t do great marketing without a strong connection to the product that you're building and the customer that you're serving.”👋 Where to find him: Website | Twitter | LinkedIn | Podcast👋 Where to find Exit Five: Website | Twitter | PodcastIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

Pet health problems aren’t always solved by a trip to the vet — a problem that Pam Roussell knows all too well. A longtime cat lover and holistic health practitioner, Pam’s cat boutique, Purrrfectly Holistic, gives pet owners alternative approaches to healing their furry friends.For the last seven years, Pam’s been connecting felines and their owners to services and products that look outside the box. In the last year, however, she decided to go full-time with Purrrfectly Holistic and saw significant growth within just 30 days of making the leap.Though Pam is the sole owner of her business, she’s not in it alone. She credits many people in the pet care community and the apps that support her ecommerce for helping her along the way. On this episode of Be a Marketer, Pam and host Dave Charest, Director of Small Business Success at Constant Contact, walk through her experience growing and marketing Purrrfectly Holistic.Tune in to hear how Pam coordinates her social media and email marketing efforts, her advice for finding your people, and tips for getting the most out of Constant Contact, even as a non-techy person.Meet Today’s Guest: Pam Roussell of Purrrfectly Holistic🐈 What she does: Pam is a board-certified holistic health practitioner and longtime cat lover. She owns Purrrfectly Holistic, which provides holistic health products and services to both cat and dog owners looking for alternatives in pet care. She’s been using Constant Contact since she started her business over seven years ago.💡 Key quote: “Be true to yourself. Don't try to copy other people or other businesses. Don't compromise on your values.”👋 Where to find her: LinkedIn👋 Where to find Purrrfectly Holistic: Website | Instagram | Facebook | YouTubeIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.

There wasn’t a lot of forethought before Chris and Mary Ginder decided to start a hot sauce company. Chris had the idea one day and suddenly became obsessed with making and selling their own fresh pepper hot sauce.It wasn’t simple. Because of their commitment to quality and compliance, it took three years to actually launch the business and sell the first case of Gindo’s Spice of Life in 2011. And it hasn’t always been easy since, like when the couple moved from Los Angeles to Illinois to take control of the manufacturing and work with local farmers. Just when things were looking up, the COVID-19 pandemic brought a host of other challenges.But the Ginders adapted by making a plan and staying connected with their community.Listen in to the latest episode of the Be a Marketer podcast to hear Mary and Chris discuss the ups and downs of their business with host Dave Charest, Director of Small Business Success at Constant Contact. Find out how the Ginders try to bring the engagement of their in-person events online, keep sales consistent throughout the year, and maximize results from their bi-monthly newsletter.Meet Today’s Guests: Chris and Mary Ginder of Gindo’s Spice of Life💵 What they do: Chris and Mary are hot sauce makers and owners of Gindo’s Spice of Life, a line of handcrafted, award-winning hot sauces with ingredients from local farmers. They had the idea in 2008, launched the business in April 2011, and then moved it to Illinois in 2015.💡 Key quote: “[Community] is a huge part of our business. Our mission statement is we make fresh pepper hot sauces designed to inspire creativity in the kitchen and support local farms and businesses. It’s everything for us.” –Mary💡 Key quote: “We took it as an opportunity. How can this business survive a move at this stage in the game from Los Angeles to the Midwest? What are the things that were working? What are the things we want to change? How are we going to approach our business? It was almost like we got to start over. And diving into the community and becoming immersed in that was a big part of it, for sure.” –Chris👋 Where to find them: Website | Twitter | Chris' LinkedIn | Mary’s LinkedIn | Facebook | Instagram | YouTubeIf you love this show, please leave us a review. Go to RateThisPodcast.com/bam and follow the simple instructions.