Want a simple lesson on where to find the money?  Frank explains where the money is and what you need to do to find it.  

Use human nature to sell more stuff?  Of course.   Why?  The jungle ALWAYS WINS.  

It's all about selling more stuff.  Frank answers YOUR questions.

Ready to crush the week ahead?  Here's how ... 

Is branding stupid?  Why did Frank Kern say branding is stupid? Question answered - and Frank answers other questions.  

Always asking "what if?"  Here's how to stop.  

Are you, really, an entrepreneur?  

Want to make selling easier?  Here are two things ... 

Intent Based Branding helped Frank and the team exceed to week's sales targets ... here's how.  

It's Natalia's turn - and she's talking SALES. 

Do you know the only two things you need to focus on for your business?  

Every single time, for a nine hour day, I ended up on the ground.  

Frank Kern knows haters.  Here's how to deal with them.  If you let your fear of haters stop you from doing something, you might as well just write them a check.

What happens when you raise your standards? Good stuff happens when you raise your standards. For more, visit http://KernClass.com.

If you want to see how they're selling so much (it's the Secret Of The Hotlist), you must go to http://KernClass.com.

Coming to you from his Rolls Royce Phantom, Frank talks about how he exceeded his sales target by 12% in just 2 weeks, and gives tips on what you can do to exceed your sales target.  Listen for more ... Want your next million faster? Visit - http://FrankKern.com/Class Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page

Making an offer on social media is one of the easiest parts of the Intent Based Branding strategy to make mistakes with. Learn about the right way to pitch on social media and why making your offers internet marketing style just doesn’t work anymore. While you’re at it, you will also find out the true purpose of creating social content. (Hint: it’s not about selling your products.) The videos for the past two weeks would fall under the banner of Intent Based Branding. The methodology involves putting out content that sells and is broken down into three phases. Phase 1 is helpful useful content that makes an offer, phase 2 is understanding that content is an asset for your business that keeps on performing, and phase 3 is advertising. The content always does three things: provides value, builds goodwill, and makes an offer. The format of the content is usually video, typically live. When Frank teaches the method to people, they usually create the content as if they were producing a webinar, which is not the right way to do it. The best way to create this kind of content is not the traditional internet marketing way, instead do it the way the Home Shopping Network would. The offer at the end can be hard, which is the usual way that internet marketers do it. Deliver content first with an offer tacked on at the end of the presentation. On social media, you should circle back to your offer several times during the content that you are creating. The trick is to not overthink how to do it smoothly because that is almost impossible. A great way to interject your offer is the phrase “before I forget…” Many people are afraid of making too many offers because they’re scared that the viewers will get mad, which is very unlikely. Most of the people who would watch the kind of content that you will create are typically scanning their feed. Attention is fleeting on social media, which is why you need to put your offer in there regularly because if you wait until the end they are probably going to miss it. The content is all part of a big campaign that’s made up of units and each unit has its job. Your sales process is another unit in the campaign and everyone’s sales process is a little different. In social media, you let the sales process do the selling, you let the social part, the content unit, send people to the sales process. Your content does not have to be brand new and fresh every time. It doesn’t have to be perfect.  

If your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you start spending money on ads. One of Frank’s clients who runs a traditional business in New Zealand had reached a plateau in their business and was now on the mission of acquiring new customers. Because Frank’s client was a local based business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget of $1000 and managed to generate $1914 in sales, around a 40% return on their as spend. The natural next step was to run the ads again and spend more money. When people aren’t used to advertising, it freaks them out and makes them uncomfortable. Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Metrics of success and failure are very important. Even with the report, it can be easy to think about ad spend the wrong way. The single biggest secret in marketing is math. It’s always about the math. The sole function of business is to multiply capital. You have to be able to focus on the return you generated from your ad spend rather than the money you spent. Follow the math and don’t let the ad bill fool you. If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as you possibly could. Simply put, look at how much it costs you to do something. If it’s profitable keep on doing it.  

It can be tough going to your market and making the same offer for the 37th time, so how can you keep making offers without repeating yourself and boring your audience? That’s the topic of this short episode, learn how Frank uses multiple angles to create new and valuable content while also making more offers and keeping things interesting for his customers. It’s hard to go to marketplace and just say “buy my stuff!” You have to come up with multiple angles to make your offer. There are two angles that are helpful to start with: the how to angle and current affairs. The how to angle will help you understand the steps your customers need to go through to achieve the transformation they’re looking for. Each step can become an angle you can work and turn into an offer. Anything related to the steps in the process can have a pitch made around it. Anything about the economy is always going to be an angle. Up or down, it doesn’t matter, it will still work. Current affairs is the second angle you can use to make your offer. Lead with breaking news and your content, then make your offer based on that approach. All this is part of a bigger strategy called Intent Based Branding. Intent Based Branding has three core parts: the first is creating useful content that makes an offer, the second is content that continues to work for your business, and the third is the content that works really well gets turned into ads. A little bit of creativity and you’re never going to run out of angles from which you can approach your offer. Both of these ideas are great factories, not only for content but for angles for approach in terms of what you’re going to sell.

Find out who wins in this three-way social media death match between Grant Cardone, Gary Vaynerchuk, and Frank Kern! Learn the three major takeaways for what’s working on social media right now and how you can apply them to your business so you can sell more online. There are some fantastic tools available that allow you to spy on your competition. Modeling is very different from copying. Don’t try to emulate someone else’s persona, just be yourself. If someone is getting a result you want to get, it’s pretty smart to see what they’re doing and model it. Going live on Facebook on your phone is much easier than trying to come up with a script and getting fancy with video. Frank has sold over $300,000 worth of products generated purely from organic traffic on social media since the beginning of December 2018. This led Frank to wonder how much content should you make and often should you post? Frank uses Agorapulse to analyze his competitors and see what’s working most effectively for them. It allows you to see how many times they are posting per day and what kind of engagement they’re getting. Frank uses a strategy called Intent Based Branding that has brought him those results in just the past 40 days. The first principle is to post organically, the second is to realize and leverage the fact that every post can be an asset that continues to bring you money, and the third is advertising. Always make offers in your content. Grant Cardone averages 7.7 posts per day on Facebook, Frank averages 4.6 posts per day, and Gary Vaynerchuk averages 2.8 posts per day. What this implies is that more is better. Socialinsider.io is an Instagram analyzer. In terms of Instagram Grant and Gary are beating Frank hands down, especially with engagement. One of the big takeaways is if someone has got what you want to get, in terms of fame, money, or contribution, you may want to model their behavior. The second takeaway is engagement. Frank is beating both Grant and Gary in engagement per follower. The biggest lesson is that you don’t have to be fancy in order to create compelling content. For 90% of Frank’s videos he just uses his phone unless he wants to share his screen, in that case he just uses his laptop. No studio necessary. Even if you basically say the same two things over and over again, you are still going to be okay. The average user is not going to see your posts all the time. If you post 7 times a day, which is roughly every three hours, it’s not like the same people are going to see it every single time. You can literally post the exact same thing without it being too much. The big lessons are to post a lot and avoid being fancy. The more relatable you are, the more you will connect with the people watching. Start with free organic content that gives value, builds good will, and makes an offer. Every piece of content becomes an asset for your business. After a month or so of creating free content you take your best performing content and turn it into an ad.  

What wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! Learn why “good will towards men” may be secret to successful marketing and how you can make offers to your audience all the time while still adding value. If you flip the Christmas carol verse “peace on Earth and good will towards men” around, you may have the real key to success and happiness in life. When you take good will towards to men and add “success in business” you have something that is demonstrably true. Frank has been going live nearly everyday since December 1st, but he’s probably doing around 10% of what a real social media focused person would do. The posts are always trying to add value to the audience and build good will while subtly, and not so subtly, promoting Frank’s new book. He never really thought it would amount to much but it has resulted in over $35,000 in sales of the book. That’s just from putting out good content and making offers. Statement #1: Our income is directly proportional to the amount of good will you have in the marketplace. Statement #2: Our income is directly proportional to the amount of offers that we make. The question then becomes, “how do we make offers without messing up the good will we’re generating?” If you deploy the Intent Based Branding Strategy, you can accomplish three things: you can make offers all the time, you can simultaneously increase the good will in your marketplace, and you can grow the size of your audience and the power of your brand.

It used to be all about your email list. Now, email is becoming less and less effective every day with less people opening and clicking. So what’s an internet marketer to do? Find out how Frank is selling his new book Convert 2.0 using an alternate strategy that is even more powerful than email AND how he’s doing it without paying for ads! The death of your email list may actually be a good thing for your business. If you have been using email to market your business, you will have noticed that your open and click through rates have been declining consistently. Email has been gradually becoming less effective. Most people check their email on a mobile device, which means they probably won’t see your message. Gmail is actually now recommending users to unsubscribe from commercial email lists if they haven’t opened anything in a while. GDPR is making it very difficult to email people in Europe as well, so much so that Frank has removed everyone from Europe off his email list, and there is a good chance of something similar coming to the United States. Audiences are the new email list. Audiences are the people you can reach on other platforms like YouTube, Facebook, Instagram, and podcasts. Audiences are not the same as followers or fans. Your audience consists of people who have seen your content that you can retarget. Intent Based Branding is the strategy you can use to leverage these new audiences. The way it basically works is you create content for those platforms. Then, as people engage with your content, you boost the best performing stuff. Everytime Frank posts on a social media platform, he makes an offer that is surrounded by content. Frank’s reach across his social channels added up to over 15,000 people and the best part is that each piece of content that goes up stays online forever to constantly add value. A lot of the time, once someone watches one piece of your content, they will binge watch your other content. Everytime you create a video it becomes an asset. The important part of the strategy is to retarget the people that consume the content with more content and more offers. Your audiences on social media will likely be significantly bigger than your email list. When you create content everyday, you are creating goodwill in your marketplace. You are demonstrating you can help people by actually helping people. You are also adding value to the marketplace at the same time. Your business’s revenue is directly related to the amount of goodwill, value, and offers you have provided to the marketplace. People don’t get mad at you for making the same offer every single day if you wrap valuable content around it. Imperfect action is superior to doing nothing. You don’t need to look perfect or be perfect to start doing something. Just help people in your content and make offers. Consistency creates more reach and momentum. Don’t overthink it, just start going live and creating content and you will naturally get better at it. Email is going down, audiences are going up, and audiences work better anyway.  

Nearly everyone goes about social media completely wrong, find out how to use social media the right way to grow your business and generate revenue that’s even more effective than email marketing. Learn about the completely organic strategy that Frank has been using to sell his new book, Convert 2.0, and why you need to think of your social media videos as assets instead of just one and done posts. The more value you provide to the marketplace, the more goodwill you establish and the more offers you make, the more revenue you generate. The good news about live video and social media posts is that they live on forever and continue getting viewed by your audience. Frank began promoting his latest class via live video social media posts and in only a couple of days, generated so much interest that he had to host a Zoom call instead of having his assistant book everything. Whenever you go live or create a social media post in this way, you are creating an asset that keeps performing. Frank takes the content he is creating on Facebook and splinters it out for other platforms like YouTube and podcasts. Anyone who goes to frankkernbook.com had to have come from one of Frank’s organic social posts. He did it this way to measure the effectiveness of the Intent Based Branding strategy. At the time of this episode, this particular book funnel had generated over $37,000 in revenue from just social and organic traffic. Frank started promoting his class on Dec 19th, and interestingly, the additional offer didn’t impact the sales of the book. Each piece of content is building momentum and the offer is able to live on in the future. Creating content is not something you do just for today. It’s momentum into the future. This is just the beginning of a strategy called Intent Based Branding, which the future of selling things online. It’s not about trying to build a big email list anymore, it’s about building a big audience and keeping them engaged. It’s not about the number of people who see you when you’re live, it’s about the people who see it later. If you make an offer that’s compelling and provides value to your audience, your brand will grow. The next step is to take the content that is resonating with the audience and turn it into a paid ad. If you want to take 2019 to the next level, Intent Based Branding is the way to go.  

If you’re relying on email to build your business going into 2019, you’re in for a rude awakening. Despite what some marketing gurus want you to believe, email is dying. Learn about the new strategy that Frank has been using to generate over $50,000 in revenue in the past month WITHOUT using ads or relying on his email list. When you create content today, it lives on forever. Content on social media like podcasts, Facebook, YouTube, and Instagram will keep benefitting you over time, even if you don’t post everyday. Email is dying, the response rates on email is going down and you won’t be able to depend on it as a primary means of communication for marketing purposes. Frank is using a strategy called Intent Based Branding to sell his book on social media and he’s sold over $50,000 worth since the beginning of December. Between Dec 1 and Dec 26 Frank has sent out 28 emails to his list of approximately 80,000 people. Nearly every email he has sent was to drive people to the content he was posting on social media. The total amount of visitors generated from those emails was 10,651. Every podcast episode Frank has online promotes www.frankkernbook.com and all the social media posts during that period also promote the same link. No paid ads are driving people to that website. Social posts drove over 12,000 visitors to that website. This indicates that the response rate on the emails is pretty weak and that giving away free content on social media is more effective. All the traffic from social media is buyer-intent traffic. Each post is explicitly asking the audience to buy the book. Email isn’t going away, but if you’re depending on email to grow your business you’re in trouble. Intent Based Branding is how you can generate traffic, provide value, and build a brand and goodwill at the same time. A promotion, an offer, or a piece of content should be able to pay you in the future and not just today. Frank has stopped promoting the book, but people are still consuming the older videos and making purchases. If you want to profit off the content you create in the future, it needs to have two things: you have to provide value, which means building goodwill while simultaneously making an offer, and it needs to be consistent. When you do Intent Based Branding you build your brand, you build goodwill, and you build your revenue because you are always making offers. If you do it this way, when someone sees your offer they already like you and are way more likely to buy from you.  

Discover the truth behind reaching more people with your content and selling more products. Here’s a hint: It’s not about how many followers or fans you have or how big your email list is. Learn the simple strategy Frank has been using to drive traffic and grow his audience without having to pay for ads. One of the things that people get hung up on is one particular pillar of Frank’s Intent Based Marketing strategy. You have to consistently make posts on social media every single day where you deliver value in whatever way you can while also making offers at the same time. The part people have trouble with is they think it works for Frank because he has such a large social media following. What they don’t realize is that there is no such thing as a big social media following because of organic reach. While it’s better to have many fans than none, it doesn’t really matter as much as engagement. Organic reach is basically dead. The name of the game is called engagement. It’s not about how many followers you have. It’s about how much engagement you drive. The Facebook algorithm rewards you for creating content that keeps people on the platform. The reality is it doesn’t matter if no one is watching you today. There will always be more people watching later on. If you do live video every day, you will see results. The worst that can happen is that you refine your message even if no one watches you live. Engagement and consistency - those are the magic combination. You have to get out of your own way and just give it a try. It’s free and you have nothing to lose. As a direct result of doing the live videos on Facebook, Frank has sold over $15,000 worth of products in one day from one presentation. If you see a bunch of people doing something and it’s obviously working for them, don’t listen to the voice that says it’s not going to work for you. Frank’s biggest regret is that he didn’t start doing it sooner. Building an audience that watches your stuff and that you can remarket to is the biggest opportunity online right now. If you do the exact same things you did in 2018, do you think you’ll do better in 2019? Probably not because marketing is always progressing. The videos you make today will live forever. People will watch them for years to come.

Frank pulls back the curtain on operation BEAST MODE and reveals how he’s been using live video and organic content to sell his new book, Convert 2.0: How to Create Internet Campaigns That Sell. Learn why the number of followers you have doesn’t matter and what you should focus on instead and why the Intent Based Branding strategy is the most effective method of selling more of your products online. There are more ways you can make offers beyond just email, many of which are even more effective. Email is becoming less effective, but that’s being balanced out by other channels that are becoming more effective. Channels like podcasting, YouTube, Facebook, and Instagram. Frank began promoting his book on those channels in a way that could be tracked as an experiment. Besides generating a fair amount of revenue, the really interesting thing about this kind of promotion is the synergistic effect it has with the other forms of marketing you are doing. The first step Frank does is sit down and come up with a few different ideas that he can talk about. Then he goes live to Facebook and YouTube. There may be a better way to do something, but that shouldn’t stop you from doing something now. We tend to discount the number of views a video gets, but if you think about speaking to a couple hundred people in person, it puts those views in perspective. All of your videos are assets that can be leveraged over time. Once the video is downloaded, the next step is to take the audio from the video and create a podcast. Frank’s podcast manager went back into his library of podcasts and added in a small commercial that Frank recorded on his smart phone. This made all of his past episodes an additional channel that drives traffic to his book. Instagram fits into the whole plan by using stories that point back to the YouTube channel. Frank is no Instagram expert, but it has been effective for driving traffic to his book funnel. None of which is paid traffic, it’s all organic. Frank is supplementing his video content with organic and occasionally unrelated posts on both Facebook and Instagram. Even if you have a small following, start going live and putting out content. Followers don’t mean anything, even Frank started with no followers in the beginning. The trick is to go back and look for content that has been well received, and take it and run it as an ad. Then retarget the people who watch a certain amount of the video with other ads. Frank’s entire strategy is around Intent Based Branding. He takes content to strangers and then retargets them with more content and eventually offers. The offers can be in the form of videos or other content, the form doesn’t matter. The point is to create an audience you can put offers in front of. If people don’t watch certain videos, Frank will continue to create new videos on different topics and keep showing them to that audience. Frank discovered this process when his ads stopped working back in July. People started copying Frank’s ads which reduced their effectiveness so he had to come up with a way to advertise that couldn’t be copied. He started going live with video and that generated a ton of interest in Frank’s private client group. The answer to the question of “how many videos should I make?” is: as many as you can. The audience is the new email list. It doesn’t matter how many followers you have because your audience is who can show content to. This strategy done badly is still better than not doing anything at all.  

Frank reveals the simple secret to true marketing success... and it’s probably not what you expect. Learn how to think about your ad spend the right way, even if you’ve never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base. Frank relates the tale of a client who runs a traditional business that had stabilized and was now on the mission of acquiring new customers. Because Frank’s client was a local business, he recommended they test out the ‘click-to-call’ ad type. They started out with a small budget that worked out well, so the natural next step was to run the ads again. When people aren’t used to advertising, it freaks them out. Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Even with the report, it can be easy to think about ad spend the wrong way. The single biggest secret in marketing is math. The sole function of business is to multiply capital. You have to be able to focus on the return you generated from your ad spend than the money you spent. Follow the math. If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as humanly possible. Look at how much it costs you to do something, if it’s profitable keep on doing it.  

Frank reveals how some of the most powerful and profitable marketing strategies are hidden right in front of you in plain sight. Listen to Frank as he explains the power of the two magic words that turn one offer into multiple offers and why being perceptive to your audience could be the missing piece of the puzzle for your business. The answers to nearly every marketing question are always hidden in plain sight. The first thing Frank asks new clients is ‘what is our objective?’ The second is ‘what assets do we have to work with?’ Inevitably, each client says that something they did worked really well amongst a pile of other things that worked a bit or not at all. The question is always ‘why don’t you do the thing that worked really well again?’ Most people only communicate with their list sporadically. Frank’s advice to those people is to do something outside of their comfort zone, typically to email their list three times in one week. The 9 word email can be extremely effective here. Don’t focus on what didn’t get done, you want to focus on what got done. The main objections most people have to emailing their list more often are: the list will get mad at them for emailing them so often, and they don’t know how to make the same offer over and over again without being boring and redundant. The average person gets 140 emails a day. They are probably not seeing your email at all. There are two magic words to the problem of being boring: “Reason Why”. Use the reasons why someone would benefit from taking you up on your offer. What are some clearly obvious reasons to talk to you? Explore a variety of subtopics related to your main topic that each go into your potential offer from a different approach. When going into a new market, you should build a warchest because it may take a while to generate a positive ROI. Use a number of different angles to explore your possible offer. Being perceptive and having fluidity with your marketing can be very profitable. Once you have an asset that’s effective at selling your offer, you should constantly be making content that is driving traffic to that asset.  

Learn the simple two-step process that you can use to make more money in 2019 while avoiding the biggest mistake that entrepreneurs make all the time. Stop focusing on your strikeouts, and instead, start multiplying your homeruns this holiday season and make 2019 your best year yet. The question that comes to mind near the end of the year is “what do I do next?” You’ve probably had some months this year that went really well and some that went not so well. As entrepreneurs, we always like to come up with new things to do and tend to forget about the stuff that’s already working. We also almost never forget about the stuff that didn’t work. You could make $10,000 today and that would be great, but if you lost $10,000 you would probably think about it for weeks. If you want to make 2019 significantly better than this year, the first step is to make a list of every month’s individual revenue in 2018, then look at your two best months and make note of them. Go into your shopping cart solution and look for the biggest revenue driver for those months. This will tell you the things that made you the most money in the past 12 months, at the very least then you’ll know what you should be selling. Next look at your CRM and look at the emails that you sent to sell those things, save those emails and set them aside. Finally look at the ads you used to sell those things. The thing to do next is to just do that stuff again. Run those same campaigns and ads again. Start with your best selling product first, then do your second best product and so on. Don’t wait weeks to send out your next campaign, take a day off and then start up the next campaign. This time of year is the best time to sell things because so many of us have been programmed to buy during the holidays. Don’t waste it.

Discover the true definition of “beast mode” and why you don’t need email to sell things online. Find out how Frank is experimenting by selling his new book, Convert 2.0, using only channels other than email and how he is generating an incredible ROI while doing it. Get a behind-the-scenes look as Frank opens up his ad accounts and shopping cart so you can see exactly what’s working and why. Beast mode is to always be taking forward action towards meeting your objective. You have to always be promoting your stuff if the sale of your stuff is your primary objective. It’s easy for the brain to look at a situation and think “that didn’t work!” but you have to look at things from a realistic perspective. Not everyone reads their email. If you sent out a series of three emails to your list and they didn’t take any action, maybe they just didn’t see your message. We’re all so dependent on email that we overlook all the opportunities we have to go into beast mode and what else we have available to us. You need to take advantage of every single opportunity you’ve got, every single day, all the time. Email is a primary communication channel. That means that while still effective, email is gradually not working as well as it has in the past. Anyone who has had a list for the last few years has seen their open and click through rates decline year by year. The good news is we’ve been gifted with a number of other channels including Facebook, podcasting, Instagram, YouTube, and more. The only way for someone to learn about frankkernbook.com is through one of those alternative channels. Frank opens the kimono and reveals three separate funnels revealing his results selling his new book on his podcast, his Instagram profile, and his Facebook account. Frank admits he was wrong about posting on social media, but with a caveat. You don’t want to just rely on organic traffic to make your efforts exponentially better you have to layer it with advertising. You shouldn’t depend on email but you should use it synergistically with advertising. Frank has been getting a fantastic ROI on his social media posts because he has been pushing content to the market consistently. There is a considerable difference between advertising to people who have already consumed some of Frank’s content and the campaigns targeting a cold audience. Always be taking action to advance the position. If the objective you are trying to meet is selling more stuff, promote everywhere you can. Promote on social media, create videos for YouTube, take the audio and start a podcast. Grow your following, grow your list, always be adding value, then always be making offers.  

When it comes to selling online, it can feel like you have a million things to do and no time to get them all done. Frank reveals a simple exercise that will help you get clear on what you need to do to cure your feeling of overwhelm and understand exactly what you need to work on next. Have you ever felt like it’s totally overwhelming to sell things online? You feel like you have to do everything all at once and instead you end up doing nothing. Take a piece of paper and divide it into four quadrants. There are really only two things we do online, we build a list and then we sell them stuff. Within those two things there are only four major activities. In the building a list world, we get traffic and then we get them to opt-in. In the sales world, we have email and then the sales system. Everything that you’re going to do in your entire universe of selling things online is going to fall into one of these four categories. When it comes to traffic, we have the audience, the image, and the copy. In many ways, the image is the most important traffic element when it comes to Facebook. The three most important things for opting-in are the title, layout, and copy. If you’re wondering what to title your opt-in, take a page from trashy magazines and use their title framework. For the layout, simple is best. A big headline, small sentence, and opt-in form is the best converting opt-in layout. Don’t overcomplicate your opt-in forms; there are a number of software apps you can use to build simple but powerful opt-in pages. We are tempted to say all kinds of stuff on the opt-in page, but less copy is typically better. For email, there are only three things to think about: campaign type, the subject, and the copy. You want people to go open your emails, click the links in your emails, and ultimately go to your sales letter and buy your stuff. If no one is opening your emails, that means we have to change the subject line. If people are opening your emails but not clicking through to your website, all you need to change is your body copy. Your sales system has three main components: the offer, the layout, and the copy. If everything else is working but you’re not getting sales, the first thing you have to consider is whether the thing that you are offering is what they actually want. You have to make sure the offer is right. Again, for layout the simpler the better. Don’t get fancy. The easiest sales pitch is “here’s what I got, here’s what it can do for you, and here’s what I want you to do next.” When it comes to feeling overwhelmed, remember there are really only four areas of focus that you need to pay attention to.

Hear the story of Uncle Slim and the $1000 saddle, then find out why you have the greatest opportunity in history to turn your skills in online marketing into real results for you and your customers. Learn the mistake most new marketers make when getting started and how to avoid it and what you should be doing instead. “If you put a $1000 saddle on a $5 horse, it ain’t going to make no difference.” -Uncle Slim If you have the ability to help successful businesses generate more revenue and customers, but you aren’t using your ability, you essentially have that $1000 saddle on a $5 horse. Chances are you know more about direct response and internet marketing than 99% of people in the world. If you have these skills, you have been presented with potentially the greatest opportunity in the modern era. Most of the people in the marketing world gravitate towards beginners. What powers every successful business will always be the market that business serves. The greatest market ever meets these three criteria: #1 they are great in number, #2 they are irrationally passionate, #3 they are easy to reach. There is one more piece that isn’t usually taught: they also have to be financially sound. The easiest way to be successful is to find out what people want and give it to them. Dealing with successful businesses is where the money is. If you’re just getting started online, you might think that everybody online has no money and everybody is trying to start a business. That’s what you’re paying attention to, so that’s what you see. Successful businesses are great in number, they are easy to reach because of social media, and they are certainly irrationally passionate about their business. If you have this ability you can have your pick of all the $1000 horses in the world. Don’t waste it on the $5 horse. Go where people really need you and you can have the most impact, which is helping the best get better.  

There is more to success than just hard work, dedication, and believing in yourself. Learn about the two “magic powers” that separate the most successful people on Earth from everyone else, and how you can combine them to become unstoppable. The most common question Frank gets is “what separates a very successful person from a non-successful person?” Hard work, dedication, and belief in yourself are not the reason although they are important. The one thing that all Frank’s most successful clients have in common is they are willing to listen and actually follow the advice they get from their mentors. It may sound simple, but it’s surprisingly rare. Commitment to action is the most important character trait. Don’t overcomplicate the advice, try it first. If it doesn’t go as planned, then you ask a million questions. Every single private client that Frank works with is a long term thinker. A million bucks is a good start, but it should never be the end goal. They are perfectly fine with doing whatever it takes to make their target market happy today so that they will buy in the future. If you invest the time into deliberately providing value upfront and then asking for the sale afterward, life gets a lot better. The by-product of delivering value up front is a personal brand. Getting a big social media presence means going really heavy on delivering value to people so they like you and then making the offer when it’s appropriate. Listening to your mentor’s advice, saying “okay,” then doing what they say, and long term thinking, are your two most important super powers.

Don’t let your brain fool you - it will often makes things out to be bigger than they actually are. Learn how Frank saved one of his clients from creating a whole pile of new products based on a false assumption and instead helped her to see the one thing in her business that was already working well and double down. Never listen to your brain, always listen to your calculator. “Nobody,” “everybody,” “always,” and “never” are four very dangerous words our brains like to use to generalize. Frank has a private client that ran into some trouble. She made a high ticket offer to her list of clients and no one bought. After talking to one of the people on her list, she concluded that no one in her market has any money. After digging into this client’s main funnel, Frank found that it was actually working very well. The solution to this client’s problem is not to create more stuff, butto focus on boosting the effect of her already successful process. If she listened to her brain, she would have spent a considerable amount of time creating new products based on the false assumption that no one has any money. Don’t neglect the processes that are working well. Be careful about letting one failed test or launch skew your perspective on your business. It is really hard to find this kind of stuff if you are working in your business. You have to take some time away and just look at the numbers to see what is actually driving revenue. Analyze what is really going on in your business and where the money is coming from. It’s pretty simple - find out what is working really well and do more of that. Beware of your brain - it may make things bigger than they appear!  

Contrary to what most internet marketers think, the internet is not the answer to every marketing question. Find out how a doctor used some old school direct response principles to generate $54,000 in revenue without spending one second on the internet. Internet marketers think everything has to be online but the internet has only really been around for the last 20 years. Most people who sell online use direct response principles which have been around for hundreds of years. Sometimes the internet is not the answer. Often what you should be doing is looking for the one thing that generates the biggest results for your business instead of trying to do more. Frank has a client who is a doctor and most of his clients come to him from Google. This doctor was concerned about what would happen to his lead flow if his site no longer ranked on Google. After digging into this doctor’s sales process, Frank realized that the internet wasn’t the answer to the doctor’s issue, at least in the short term. Frank recommended that the doctor create an advertorial and run it in the local newspaper. After only $9,000 in ad spend he generated $54,000 in revenue. If you’re only following the latest internet trends, you are potentially leaving hundreds of years of experience and wisdom outside of your scope of availability. There have been so many lessons learned before any internet marketers came along to do it. Take advantage of the wisdom of the past! It’s not always going to be the obvious choice. Sometimes you need someone with experience in the history of direct response principles to guide you in the right direction.

Discover the reason why email marketing is dying and what you should be doing instead to generate new customers for your business. Creating a new funnel is not always the answer to scaling up your business. Sometimes, what you need to do is just put more gas in the tank. Finally, learn about the tidal shift that is happening in the marketing world and what you can do to surf the wave. Automation isn’t always the answer to growing your business. If you’re funnel already works really well, don’t try to fix it. If you have a sales process that works, all you need to do is get more people into the process. A sales process is like an engine. When trying to improve things, you can either rebuild the whole engine or just pour more gas in the tank. People are choosing to communicate in different ways, and we know that email is losing its effectiveness. Opens and engagement are going down. A lot of marketers don’t email anymore, they communicate with their list either through Facebook messenger or Instagram messenger. We can’t change the fact that there is a shift in user preference that is coming in like a tidal wave. We’ve got two choices: you can try to change the wave and harness the ocean to make the tidal wave move, or you can just surf it. Email is dying. Communicating with your prospects in the new ways is cheaper and more efficient in many cases. In the B2B space, you’re going to spend anywhere from $5 to $9 just to get someone’s name and email address. In order to sell anything, you have to demonstrate that you can help them by actually helping them. Frank’s company is switching gears and has stopped sending paid traffic to opt-in pages and instead is sending out high-value content to completely cold audiences. When you’re in business, it doesn’t matter what you sell. You’re in the business of multiplying capital. Once you show great content, retarget the person with your offer. The content has established the bond that makes your offer possible. The phone is the new television that everyone is carrying in their pocket. Think of yourself as the broadcasting network and put free, useful content in front of people, and then retarget those who watch with offers. The answer to how to scale may not be a new funnel, it may just be getting more people in the front door. Intent-based branding is the key.  

You have to get out of your business to grow it, and this is the greatest time of year for business owners to grow! Find out why many businesses will generate 60% to 80% of their yearly revenue and how you can get in on the opportunity. Learn what offers to run to your market and how to weave them into the upcoming holiday season. If you want to double your business, all you have to do is run more offers to your existing customers. If you want to grow your business, you have to get outside of your business and look at it with a different perspective. Working in the business day-to-day makes it really easy to overlook opportunities that other people could see that are obvious. You can use offers more than once. If an offer you made in the past worked well, you should probably run it again. Your income as a business owner is, in many ways, proportional to the number of offers you make to your market. If you accept that as true, then this year is the best time of year for your business. This is the time of year that consumers are trained to buy stuff, and many businesses will generate 60% to 80% of their yearly revenue. There are about 16 different times you can make offers around, in the last three months of the year. These include Halloween, Thanksgiving, Black Friday, and Cyber Monday. There are a number of angles you can use to structure offers around the holidays. The 12 days of “X” are a great place to start and can be presented in a variety of ways tailored specifically for your business and market. You can offer bonuses, discounts, specials, nearly an infinite variety of offers to your market. New Years is a goldmine for offer opportunities. Help your customer end their year with a bang and make the last quarter their best. Host a goal setting campaign and then make an offer that helps your clients meet those goals. You are in offer season so start making some offers.  

Tis the season to finish 2018 strong so what are you doing to take advantage of it? Discover why the next couple of months could be the best time of the year for generating revenue in your business. Learn the secret cardinal rule to long term success in business and how to leverage the upcoming holiday season to get what all entrepreneurs need: simplified growth. We are right in the middle of offer season. This is the time of year, more than any other time of year, especially within American culture, that we are essentially conditioned to buy things. Being in buying season means we are also in selling season. There are multiple reasons to make offers to people on your list between now and the end of the year. The cardinal rule of long term success in business is always make offers. Your financial success will be directly proportional to the amount of offers you make to your market. There is a trick, you can’t just bludgeon the marketplace with offers all the time or they will just start ignoring you. The second cardinal rule is to always add value and create goodwill. The flow is essentially you establish goodwill with someone, then they see your offer, and then they respond to that offer. Your income is also in direct proportion to the goodwill you have in your market. The way to answer the question of what to offer is to look back at all the offers you have ever made and find one that meets these criteria: it has to have a high profit margin, it brings you a great deal of energy, there is a low amount of friction in the sales process, and it’s sustainable. Look at every promotion you’ve ever done and find the ones that worked the best. You’re looking for one that worked well, and was easy for your prospect to engage in it while also maintaining the goodwill you put into it. That doesn’t necessarily mean it converted well by the way. Take your best process and use to it to sell your best payday, then you have simplified growth. Simplified growth means taking a business that is doing well and making it better while simultaneously removing the complexity, overhead, and frustration. Reasons for making an offer that are coming up: taking a break from the madness of Thanksgiving, Thanksgiving itself, Black Friday, Cyber Monday, and recovering from Thanksgiving. If you liked the idea of simplified growth and using your best sales process to sell your best payday, checking out the coaching opportunity may be right for you.  

What if you could fix any marketing problems? Listen in as Frank gives tips to improve your marketing strategy, without a crystal ball.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

Time pressure and emotional decision-making can cost businesses money. Learn what you can do to turn it around in a completely overlooked way to avoid being overwhelmed and stressed, which often leads to losing money. Get in on one simple secret that will allow you to go from reactive to proactive. Frank’s main job with his clients is to be a rainmaker for them, essentially to find the most efficient way to increase revenue. A lot of times that means stopping the ineffective activities and refocusing on the stuff that does produce revenue. It’s really hard to see the stuff that is working when you are neck deep in the woods of your business. There is one thing in particular that a lot of people do that causes most of their overwhelm, stress, and loss of money. The story of Chris and how he created his own problems by growing his sales team. The story of Jeff and his attempt to fix a single underperformer market for his business. Being in the state of reaction is the one overlooked thing that causes most stress and feelings of overwhelm. Being in that state causes you to sprint to decisions made under pressure, which are in many cases not the right decisions. Frank reverse-engineered Chris’s situation to figure out what he really needed to do to achieve his revenue goals. For Jeff, they took a step back and doubled down on the markets that were producing, instead of putting all their resources on the market that wasn’t producing. Sometimes markets are not fixable, and that’s ok. You just don’t spend any more energy or time on them and focus on what is working. Situations are going to come up that are going to cause you to want to react. They will often be disguised as logic but in reality you will be reacting emotionally. The answer to most problems in business is math. Do the calculations before you make rash decisions. The math will set you free and guide you. Put your emotions away and map out the numbers behind whatever the situation is. If you do that, you will be ok.  

Are you stuck trying to increase your revenue stream? Listen in as Frank gives the inside scoop on the simplest and fastest way to increase revenue. Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

  Why don't you focus on the clients who get you the money faster? Listen in as Frank gives some of his insight into which clients you should focus on.   Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

You need a two step formula to increase your revenue. Listen in as Frank gives some of his best tips and lets you in on his secret two step formula.   Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

  What is the Most Important Question?? Listen in as Frank tells us the most important question in marketing.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

What is Zero Resistance Marketing? Listen in as Frank gives his insight into how to fix problems related to friction in your marketing program.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

What would you do if you got a spot on the Superbowl ad list? Listen in as Frank gives his insight into marketing strategies, and the reality behind how effective that kind of marketing may be.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

What do gardens and your market have in common? Listen in as Frank gives his insight into marketing strategies, and how to make sure your ads get to the right people.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page  

How do you make your ads work better? Listen in as Frank gives his insight into marketing strategies, and how to make sure your ads get to the right people.  Listen for more ... Want your next million faster? Visit - http://KernBranding.com Want more Frank on Facebook? Visit - https://www.facebook.com/Frank.Kern.Page