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Simona Costantini
Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience.
Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise.
Each episode breaks down actionable strategies for burning questions like:
- How do I successfully launch my podcast and stand out from the crowd?
- What are the most effective ways to increase my downloads and grow my audience?
- How can I monetize my podcast without overwhelming my listeners?
- What steps should I take to attract sponsors, partners, and collaborations?
- How can I use my podcast to drive clients, customers, and revenue for my business?
- What are the best tools and systems for running a smooth, stress-free podcast?
This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact.
Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results.
Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!
PART 4 - How to Create Epic Video Content with Lloyd George
In this episode, we explore the dynamic world of video podcasting. From the buzz around video's role in breaking down podcasting taboos to leveraging its power for growth, this episode covers it all. We break down the in-person vs. remote recording debate and reveal how video can boost your business and revenue streams. We also give practical advice: when to embrace video and when to stick with audio, along with insights into monetization strategies. We also highlight the beauty of imperfection in podcasting. Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Join us on this episode as we unravel the secrets of thriving in the content creation arena, navigating the challenges, and seizing the opportunities presented by the evolving media landscape. Learn about: [3:05] The importance of video for a podcaster [4:50] Does video take away the taboos of podcasting? [6:00] How to leverage video to grow your show [8:20] Using video to help grow your business [12:05] In person vs. remote video recording [13:15] Making money through different avenues [15:10] When people shouldn't start a video podcast [16:55] Releasing the expectation of perfectionism Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: <a href=...
19:4924/08/2023
PART 3 - 3 Ways to Secure Your Next Brand Deal with Lloyd George
In this episode, Lloyd George and I are spilling the tea on brand deals and influencer know-how! Get ready to learn the ropes from the ground up, as we dive into pitching strategies, negotiation tactics, and the evolving landscape of ads. We're dishing out personal experiences and insider insights that'll inspire your journey into the world of brand deals. From crafting the perfect pitch to understanding the micro vs. macro influencer game, we've got you covered. And it's not just about the dollars – we're showing you how brand deals can elevate your personal brand and career trajectory. Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Tune in and level up your influencer game with must-know tips, contract wisdom, and a fresh perspective on why brand deals are your secret weapon. Learn about: [2:40] How to get started with brand deals [4:10] Tapping into the awareness of your potential [9:00] Experiences working with brand deals [11:35] How to start with pitching brand deals [14:55] Developing a brand pitch strategy [17:10] Micro vs. macro influencer [18:10] How to negotiate contracts and developing partnerships [19:05] How ads are changing [20:15] Reframing why you need a brand deal [21:55] Must-know tips for securing brand deals [23:10] Contracts and retainers Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide:...
27:3917/08/2023
PART 2 - Create Podcast Content That STANDS OUT with Lloyd George
In this episode, Lloyd George and I dive deep into the dynamic world of content creation, exploring the ongoing clash (if you want to call it that) between Podcasting and YouTube. We analyze the distinct listening habits of podcast consumers and uncover how this evolving landscape is reshaping the way we consume audio and video content. Join us as we discuss the transformative impact of podcasting on TV and video content, highlighting the rise of micro creators and questioning the dominance of megastars. With a keen eye on the ever-changing media landscape, we also examine the shifts in Apple's "new and noteworthy" section and its implications for content creators. Delving into practical strategies, we explore the three essential buckets of content to create and offer insights into crafting content on the fly without compromising quality. Balancing timely messages against quality content, we dissect the delicate art of maintaining audio and video excellence, all while stressing the paramount importance of consistent engagement. Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Join us on this episode as we unravel the secrets of thriving in the content creation arena, navigating the challenges, and seizing the opportunities presented by the evolving media landscape. Learn about: [4:30] Podcasting vs. YouTube [7:05] Listening habits of podcast consumers [8:45] How podcasting is transforming TV and video content [12:00] More micro creators vs. megastars [13:45] Has Apple's new and noteworthy section changed? [17:30] Three buckets of content to create [20:30] How to create content on the fly [21:35] Is it ok to sacrifice quality to deliver a timely message? [23:30] Audio vs. video quality [26:10] The importance of showing up consistently [28:10] Tips for shooting content [31:50] Imposter syndrome when posting content Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: <a href=...
38:0210/08/2023
PART 1 - Are You Making These Podcast Growth Mistakes? with Lloyd George
Discover the truth behind podcast growth as we debunk myths and reveal the importance of consistency and time investment. Learn to create compelling content that resonates with your audience while avoiding common pitfalls and aligning your purpose for sustainable success. Lloyd George joins me to share invaluable tips for growth, and together we unveil the ultimate strategy to integrate into your podcasting journey. Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work. Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent. Learn about: [4:40] Misconceptions creators have about growing their podcasts [6:05] The importance of consistency [7:30] Underestimating how long it takes to grow a podcast [14:55] Creating different content for different platforms in less time [16:00] Tips for growing your podcast [21:55] Prioritizing creating content that matters [23:20] Framing your content to your audience [25:30] Getting siloed into what you should do and how you should create [29:10] The controversy around growing your podcast [30:15] Are you growing your show for the wrong reason? [33:50] One tip to integrate into your growth strategy Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online...
37:4603/08/2023
PART 4 - Crafting Your LinkedIn Marketing Strategy: Personalization, Value, and Podcast Promotion with Rich Perry
In this episode, Rich and I dive deep into the world of LinkedIn marketing and provide valuable insights to help you create an effective strategy for promoting your brand and podcast on this powerful platform. Join us as we explore the basics to consider when crafting your LinkedIn marketing strategy, from optimizing your profile to targeting the right audience. Discover key tactics for personalizing your LinkedIn communication, building genuine connections, and standing out in a crowded digital space. Learn the art of adding value-based content to your LinkedIn presence, offering valuable insights, tips, and resources that resonate with your target audience. We'll discuss how providing valuable content can establish you as an authority in your niche and attract an engaged following. Discover strategies for leveraging LinkedIn to prospect for your podcast, expanding your reach and connecting with potential guests and collaborators. We'll also delve into the process of creating a marketing strategy specifically tailored to promote your podcast effectively on LinkedIn, ensuring maximum exposure and engagement. Furthermore, we explore the importance of aligning who you are with your LinkedIn persona, maintaining authenticity and showcasing your unique voice and expertise. Learn how to create a consistent personal brand that aligns with your professional identity and resonates with your desired audience. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us for this episode filled with practical tips, strategies, and inspiration to help you navigate the world of LinkedIn marketing, promote your podcast successfully, and authentically represent yourself on this thriving platform. Learn about: [5:20] Basics to consider when creating your LinkedIn marketing strategy [10:00] Personalizing your LinkedIn communication [16:05] Adding value-based content [19:55] Learning how to prospect for your podcast [21:25] How to create a marketing strategy for your podcast [24:05] Aligning who you are with your LinkedIn persona Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks <p...
30:0127/07/2023
PART 3 - Unleashing LinkedIn's Content Power: Creating Impactful Posts, Newsletters, and Personal Branding with Rich Perry
In this episode, Rich and I get into the world of LinkedIn content creation and share valuable insights to help you make the most of this vibrant platform. Join us as we explore the types of content that thrive on LinkedIn, uncovering the secrets to capturing your audience's attention and sparking engaging conversations. Discover if there are specific content specifications you should consider to optimize your reach and connect with your ideal audience authentically. Learn the art of publishing high-quality content that resonates with your target audience, positioning yourself as a trusted industry voice and building credibility. We'll also explore the power of LinkedIn newsletters and how they can be a game-changer in establishing direct connections with your audience, providing them with exclusive insights and valuable content. In this episode, we'll compare the benefits of using LinkedIn newsletters versus traditional blogs, helping you choose the approach that best suits your communication style and audience engagement goals. You will also learn how to unlock the potential of LinkedIn as a lead generation tool as we discuss ethical strategies for obtaining user contact information, empowering you to grow your network and create meaningful connections. We also get into using strategic keywords and hashtags into your LinkedIn content, boosting discoverability and attracting the right audience to your profile. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us as we explore how to clarify your message, establish your unique voice, and leave a memorable impression on LinkedIn and beyond. This episode is packed with practical tips to elevate your content creation, nurture your personal brand, and create a lasting impact on your professional journey. Learn about: [4:20] Types of content that perform well on LinkedIn [7:25] Are there different content specs to consider? [10:25] Publishing quality content [11:55] Creating newsletters on LinkedIn [14:05] Using LinkedIn newsletters vs. blogs [17:15] Getting user contact information through LinkedIn [22:25] Using keywords and hashtags [29:35] Building your personal brand and content alongside your podcast content [30:35] Clarifying your message in order to have a bigger impact Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: <p dir="ltr"...
33:3020/07/2023
PART 2 - Building Your Brand on LinkedIn: Authenticity, Trust, and Connections with Rich Perry
In this episode, Rich and I dive deep into the world of personal branding on LinkedIn and unveil powerful strategies to elevate your brand presence. Join us as we explore how to build an authentic brand persona that resonates with your audience and showcases your unique value proposition. Discover the importance of trust-building and how it forms the foundation for meaningful connections on LinkedIn. Learn effective techniques for engaging with others through comments and fostering genuine conversations that can lead to valuable relationships and opportunities. We delve into the significance of aligning your core values with your brand and business, creating a consistent and compelling message that captures attention and fosters loyalty. Embrace the power of integrity and learn how showing up authentically can make a lasting impact on your audience. Unlock the secrets of positioning yourself as an in-demand guest and finding the perfect guests for your own platform. Gain insights into gauging impact beyond the numbers of followers, understanding that true influence lies in the quality of engagement and the value you provide to others. Lastly, we discuss the transformative act of sharing your wisdom to uplift and support others on LinkedIn. Learn how offering valuable insights and expertise can establish you as a trusted authority and open doors to new opportunities. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Join us for this episode packed with actionable strategies and guidance to help you build your brand on LinkedIn, forge meaningful connections, and make a lasting impact in your professional sphere. Learn about: [3:35] Strategies to help you build your brand on LinkedIn [8:35] Using authenticity to bring your brand persona to light [12:20] Learning how to build trust [13:30] Creating genuine connection through comments and engagement [17:00] Aligning your core values to your brand and business [18:15] Showing up in your own integrity [18:25] Positioning yourself to be a guest and to find guests [22:35] Gauging the impact someone has vs. number of followers [28:15] Sharing your wisdom to help someone else Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: <a href=...
32:4213/07/2023
PART 1 - LinkedIn Networking, Opportunities, and Profile Optimization with Rich Perry
In this episode, we delve into the untapped potential of LinkedIn and why it should be an essential tool in your professional arsenal. Join Rich and I as we explore the reasons why LinkedIn is often underutilized as a platform and why you should be leveraging it to advance your career. From missed networking opportunities due to a closed mindset to dealing with spam messages, we cover it all. Discover the top reasons why LinkedIn should be a priority for every professional, entrepreneur and podcaster, and learn how to optimize your profile by completing key sections effectively. We emphasize the importance of filling out every area on your profile to make a strong impression on potential connections and employers. But it doesn't end there! We also provide valuable insights on showing up authentically, engaging with comments, and positioning yourself as a go-to expert in your field. Don't miss this episode packed with actionable strategies that can take your LinkedIn game to new heights. Rich Perry is a Business Communication & Marketing Strategist. He helps you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire Rich when they want to design an optimized and powerful strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers. Rich co-authored Bankroll Your Mind (International #1 Best Seller) and was a contributing author in three books focusing on personal development. He is also a writer for Entrepreneur and other respected online publications. Tune in now and unlock the full potential of LinkedIn, revolutionizing the way you network, connect, and thrive in the professional world. Learn about: [3:55] Why LinkedIn is underutilized as a platform [6:15] Why you should be using LinkedIn [7:50] Dealing with spam messages [11:10] Missed opportunities of not having an open mind when it comes to networking [13:35] Top reasons to be on LinkedIn [15:35] Key sections to complete on your LinkedIn profile [19:45] Filling out every area on your profile [23:45] Showing up, engaging with comments and becoming a go-to expert Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and...
27:1706/07/2023
PART 4 - Monetizing Your Podcast: Monetizing Live Events
In this episode, we explore innovative approaches to monetizing your podcast that go beyond traditional advertising. Join us as we delve into strategies that can help you maximize your podcast's earning potential and create additional revenue streams. We challenge the conventional thinking around podcast monetization and offer alternative methods that can transform your podcast into a profitable venture. Discover fresh perspectives on leveraging your podcast's unique strengths to engage with your audience and generate income. Live events have become increasingly popular for content creators. We discuss how incorporating live events into your podcast can contribute to your bottom line. Learn the secrets to planning and executing successful live events that not only offer an incredible experience for your audience but also boost your podcast's revenue. Sponsorships are a common way to monetize a podcast, but there's more to it than meets the eye. We explore the art of partnering with sponsors and guide you in finding the right sponsors that align with your podcast's values. Learn how to engage your audience authentically while generating income. If you're a skilled speaker, we've got you covered. Discover how to turn your speaking engagements into profitable opportunities that not only promote your podcast but also provide an additional revenue stream. Gain insights into leveraging your expertise, expanding your network, and commanding fees that reflect the value you bring to the stage. We also delve into the intersection of speaking engagements, merchandise, and product sales. Learn how to merge these elements to create a comprehensive monetization strategy for your podcast. Uncover effective ways to promote your podcast through merchandise and product sales, and leverage these offerings to boost your overall earnings. Whether you're just starting out or seeking new ways to monetize your established podcast, this episode will provide you with valuable insights and practical strategies to take your podcast's revenue potential to the next level. Join us as we explore the exciting world of podcast monetization and unlock fresh opportunities for financial success. Learn about: [0:00] Intro [2:05] Thinking about monetization differently [3:20] Using live events to add to your bottom line [4:15] Partnering with sponsors [4:50] How to make money speaking while promoting your podcast [7:05] Merging speaking with merch and product sales Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: <a href=...
09:4529/06/2023
PART 3 - Monetizing Your Podcast: Podcast Merchandise and Product Sales
In this episode, we cover how to leverage your podcast to create a merch line that aligns with your audience and adds an additional revenue stream to your pocket. We cover the steps you need to take and what you need to know when creating a merch line for your podcast. Learn about: [0:00] Intro [2:35] Identifying the type of merch you want to create [3:05] Determining the style, branding and feel [3:35] How to sell your merch [4:25] Setting up your merch store [6:45] Creating exclusivity with your merch [7:20] Bringing your audience along for the ride Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: <a href=...
10:0922/06/2023
PART 2 - Monetizing Your Podcast: Diversifying Revenue Streams Beyond Ads and Sponsorships
This episode answers the age old question: how do you make money from your podcast as a creator? There are many ways to diversify your podcast revenue and income streams, and today we cover everything from how to monetize your podcast beyond the traditional ads and sponsorships, and leverage strategies like affiliate marketing, crowdfunding, Patreon, memberships, live events and courses. Remember, there is no ‘one size fits all’ approach to monetizing your podcast, and you can trial and error a few different strategies to see and learn which ones work best for you. Learn about: [0:00] Intro [1:35] Free monetization guide [2:05] Diversifying your monetization strategy beyond ads and sponsorship [2:35] Crowdfunding platforms like Patreon or Memberships [3:10] Types of content to share on Patreon [3:30] How I use my Patreon account [5:35] What is affiliate marketing [9:45] Developing partnerships with other podcasters [11:40] Leveraging live events and courses [14:20] Tracking your listener engagement rates and feedback Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox Join us on Discord: https://discord.gg/GZ4EQnY9 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf Connect with Simona here: Instagram: <a href=...
15:3815/06/2023
PART 1 - Monetizing Your Podcast: Advertising and Sponsorship Opportunities
In this episode, we delve into the world of podcast advertising, uncovering the key differences between partnerships and sponsorships. Join me as we explore various types of ads to run and the advantages of host-read versus baked-in ads. Discover effective strategies for charging your ads and partnerships to ensure fair compensation for your hard work. Learn how to approach potential sponsors with confidence, utilizing research to find brands and companies that align with your show's vision and values. Craft compelling pitches that capture sponsors' attention and increase your chances of securing fruitful collaborations. We also guide you through the process of developing a professional media kit that showcases your podcast's strengths and reaches out to potential sponsors. Additionally, we provide invaluable insights into preparing collaboration rates, ensuring a fair and mutually beneficial arrangement. Discover tips for recording and promoting your ads effectively to maximize their impact and engagement. And don't forget the crucial step of measuring your ads and their effectiveness, enabling you to fine-tune your strategies and optimize future campaigns. Tune in to this episode to unlock the secrets of successful podcast advertising and take your show to new heights of monetization and audience reach. Learn about: [0:00] Intro [3:25] Partnership vs. Sponsorship [4:05] Types of ads to run [4:35] Host read vs. baked in ads [5:05] How to charge for your ads and partnerships [6:40] How to approach potential sponsors [7:45] Doing your research to find brands and companies that align to you and your show [8:00] Crafting a pitch to potential sponsors [9:10] Developing a media kit [10:30] Preparing your collaboration rates [12:15] Recording and promoting your ads [15:20] Measuring your ads and their effectiveness Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: <a href=...
18:2908/06/2023
PART 4 - Using Clubhouse, Twitter Space and Social Audio to Grow Your Podcast with Marc Ronick
Have you heard about social audio and wondered if it's worth integrating into your podcast marketing plan? In this episode, we explore the world of social audio and how it's impacting the podcasting industry. Marc shares insights on the benefits of social audio, the community that's built on these platforms, and the impact of being a creator in this space. We also discuss best practices for hosting a Clubhouse room, how to increase your authenticity and relatability, and the importance of emphasizing community over competition. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators. Learn about: [0:00] Intro [4:45] What is social audio [6:05] Is Clubhouse and social audio dead? [9:35] The community that is built on a social audio app [12:45] How does being on a platform like this impact you as a creator? [17:00] How to integrate social audio in your marketing plan [22:05] Increasing your authenticity and relatability [23:10] Best practices when it comes to being the host of a Clubhouse room [29:35] Emphasizing on community over competition in the podcast space Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: ...
34:2525/05/2023
PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick
Are you looking for a way to streamline your podcast production process and elevate your content creation? Look no further than ChatGPT. In this episode, Marc and I explore the benefits of using ChatGPT for content creation and how it stacks up against other AI tools. He shares tips on how to use AI to generate content ideas and keep that storytelling piece intact. We also discuss how ChatGPT can streamline your podcast production and save you time. Plus, learn about the three major benefits of using AI to help with content creation. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators. Learn about: [0:00] Intro [5:25] ChatGPT vs. other AI tools when it comes to content creation [8:45] How does AI help in generating content ideas for podcast episodes? [12:05] How to keep that storytelling piece when using AI [17:55] Streamlining your podcast production using ChatGPT [20:00] Three benefits for using AI to help with content creation Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox <p dir="ltr"...
28:1518/05/2023
PART 2 - Using ChatGPT to Streamline Your Podcast Process with Marc Ronick
Are you curious about how AI can take your podcast to the next level? In this episode, Marc Ronick shares how to use ChatGPT to create dynamic podcast content. We explore how to start using AI in your podcast, the parts of the podcasting process AI can help with, and how to train your AI. We also dive into the ethics of using AI in podcasting, the potential dangers of ChatGPT, and how embracing technology is key to avoiding becoming obsolete. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators. Learn about: [0:00] Intro [5:30] What NextGen Podcaster is and how it's the best tool to pair with ChatGPT [9:50] How to start using AI and ChatGPT for your podcast [12:55] The parts of the podcasting process that AI can help with [16:20] Training your AI [21:25] Is ChatGPT unethical? [26:30] Can you use more than one prompt per ChatGPT conversation? [27:50] Embracing technology so you don't become obsolete [30:55] The potential dangers of ChatGPT Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks <p dir="ltr"...
36:1411/05/2023
PART 1 - Is Your Podcast Mindset Costing You? with Marc Ronick
Are you struggling to grow your podcast audience? The solution may lie in your mindset. In this episode, we explore the power of mindset in podcasting and how it can make or break your success. Marc Ronick joins me for part 1 of this four–part series and shares tips on finding your 'why', using language to make your listener feel included, and how to reframe your mindset when it feels like listeners don't care. We also discuss the dangers of self-sabotage and the importance of patience and consistency. Plus, learn why connecting with your listener directly is crucial, and why downloads don't always matter. Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures. His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences. With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators. Learn about: [0:00] Intro [5:25] Why the mindset you bring to podcasting is your most important asset [6:30] Does the word 'mindset' deter people from understanding its significance [7:40] Why it all starts with your why [12:10] The biggest mistakes podcasters make when it comes to mindset work [14:45] Using language to make your listener feel more included [15:35] How to be a relatable host [18:05] Getting into a self-sabotage loop [20:00] The patience and consistency podcasting takes [23:15] How to reframe your mindset when it feels like listeners don't care [28:45] Connecting with your listener directly [31:45] Why your downloads don't always matter Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks ...
37:0404/05/2023
PART 4 - How to Create a Private Podcast Strategy with Kim Tradewell
Are you tired of constantly creating content for your business, only to feel overwhelmed and stressed out? What if we told you there was a way to simplify the process while still reaching your target audience? In this episode, we'll explore the benefits of using private audio feeds in your business and how they can take the stress out of content creation. In the first segment, we'll discuss the advantages of utilizing private audio feeds for your business. From fostering a sense of exclusivity to offering personalized content, private feeds can give your business a competitive edge. Next, we'll dive into the three main sections of creating a private podcast feed. From deciding on your content theme to selecting a hosting platform, we'll guide you through each step of the process. At the 10:55 mark, we'll answer the question on everyone's mind: Can you have a private audio feed in addition to your public podcast? We'll explore the benefits of offering exclusive content to your loyal listeners while still reaching new audiences with your public podcast. Finally, we'll discuss how to create accessible content with private feeds. From transcriptions to closed captioning, we'll offer tips and tricks for making your private audio feed available to all of your customers. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Join us in this episode as we explore the world of private audio feeds and discover how they can revolutionize the way you create content for your business. Learn about: [0:00] Intro [5:05] Using private audio feeds in your business [11:25] How to take the stress out of creating content [13:15] Three main sections of creating a private podcast feed [15:00] Mapping your customer's journey [16:15] Can you have a private audio feed in addition to your public podcast? [20:25] Creating accessible content with private feeds Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: <a href=...
25:1627/04/2023
PART 3 - Marketing with Private Audio Feeds with Kim Tradewell
Are you tired of struggling to attract and retain your target audience through traditional marketing methods? Do you want to know the secret to creating a loyal following that engages with your content? Look no further than private audio feeds. In this episode, we explore the world of private audio feeds and their importance in marketing. Kim joins me to discuss the various types of marketing you can do with private feeds, including using them as lead magnets to attract potential clients. We also delve into the topic of audio retention rates and whether audio has a higher retention rate compared to other forms of content. Kim provides insights on how to structure a pop-up podcast and elevate your entire client experience through private feeds. In addition, we explore the different ways you can repurpose your private feeds and leverage them to maximize your marketing efforts. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Tune in to discover the power of private audio feeds and how they can transform your marketing strategy. Learn about: [0:00] Intro [4:05] Why private audio feeds are critical when it comes to marketing [4:45] Types of marketing you can do with private audio feeds [7:00] Using private feeds as lead magnets [9:15] Does audio have a higher retention rate? [10:45] How to structure a pop-up podcast [13:15] Elevating your entire client experience through private feeds [17:55] How to repurpose your private feeds Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks <li dir="ltr"...
23:5020/04/2023
PART 2 - How to Use Private Audio Feeds to Boost Business and ROI with Kim Tradewell
Are you team audio or video? Or if you’re like me, you’re team ‘both’! There is so much value in using audio and video in your content creation process. But how can you leverage the audio portion and create a lasting, memorable and meaningful experience for your community? In this episode, part 2 of four of my series with Kim, we’re talking about the use of both video and audio in private podcasting, and highlighting how the two mediums can complement each other rather than compete. We also cover how podcasts can be a supplement to other forms of content and how they can add value. We deep dive into how private podcasting can be used effectively in coaching or educational settings, providing personalized sessions even for clients that can't meet in person. Private podcasts can also be used to provide an elevated experience for clients looking for exclusive content, like those in niche markets or specific events. Additionally, we discuss the different types of feeds that can be created, from group coaching programs to niche-specific content like daily meditations and food tutorials. We also emphasize how crucial it is to make content easily accessible to busy people, with options for private feeds increasing completion rates and keeping listeners engaged with the content. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! Learn about: [0:00] Intro [4:05] Video vs. audio podcasts and content [7:00] How to add audio assets and the impact they have on converting your audience [9:55] Meeting listeners where they're at [12:45] Different ways you can use private audio feeds in your business [19:40] Creating content that values our time [22:35] Creating a tailored listener experience with audio Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course...
27:2113/04/2023
PART 1 - How to Start a Private Audio Feed with Kim Tradewell
Have you ever considered starting a private podcast for your business or personal use? If not, you might be missing out on some key benefits that could skyrocket your podcast to the next level. In this episode, Part 1 of four in our series about private podcasting and private audio feeds, Kim Tradewell joins me to give us the skinny on all we need to know. Kim is an expert in the world of private podcasting and audio overall, and she'll be sharing why you should consider a private podcast or private audio feed for your business or personal use. We'll also be diving into the ROI of podcasting, exploring the benefits of private audio feeds, and discussing the main differences between a public podcast and a private audio feed. Kim will explain how these private audio feeds work, where they are hosted, and whether it's possible to have both a public and private feed. Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle! May and James Co. began with the intention of sharing the creativity of audio marketing with others. She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive. Your clients are busy. They want to learn from you, that is why they are in your world. But they also have families, businesses, personal lives and households to run. Meet your people where they are at! This episode will provide you with valuable insights into the world of private podcasting and how it can benefit you and your business. Learn about: [0:00] Intro [5:15] What Kim loves about private podcasting [6:25] Why you should consider a private podcast or private audio feed [8:15] What's the ROI of podcasting? [12:40] How private audio feeds work [16:55] The main differences between a public podcast and private audio feed [21:15] Where a private audio feed is hosted [24:15] Can you have both a public and private feed? Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: ...
28:3906/04/2023
4 Key Parts of Starting a Podcast
What are the four key parts you need to know when it comes to starting your podcast? In this episode, we're discussing how to create your podcast name, tips for writing your show description, creating the perfect trailer, writing an impactful intro, what goes into a podcast outro, and how to structure episode ideas. So, whether you're just starting out or looking to improve your existing podcast, this episode is for you. Creating your podcast name Your podcast name is your brand, so it's important to get it right. In this segment, we'll be discussing tips for creating a memorable and effective podcast name that will attract listeners. Tips for writing your show description Your show description is your opportunity to sell your podcast to potential listeners. In this segment, we'll be sharing tips on how to write a compelling and informative show description that will help you stand out from the competition. Creating the perfect trailer Your trailer is like a movie trailer – it's a preview of what's to come in your podcast. In this segment, we'll be discussing tips on how to create the perfect trailer that will hook listeners and keep them coming back for more. Writing an impactful intro Your podcast intro is your chance to set the tone for your show and create a connection with your audience. In this segment, we'll be discussing how to write an impactful intro that will engage your listeners and keep them listening. What goes in a podcast outro Your podcast outro is just as important as your intro. In this segment, we'll be discussing what should go into a podcast outro, including calls to action and ways to keep listeners engaged after the episode ends. How to structure episode ideas Finally, in this segment, we'll be discussing how to structure your episode ideas to keep your listeners engaged from beginning to end. We'll be sharing tips on how to organize your content, create a compelling narrative, and keep your listeners coming back for more. Whether you're a new podcaster or a seasoned pro, these tips and tricks will help you take your podcast to the next level. Thanks for listening, and happy podcasting! Learn about: [0:00] Intro [4:05] Pitching or selling in a podcast interview [7:15] How to have good balance between host and guest [9:45] What to do if you cut off your guest when talking [12:25] Mitigating distractions [15:35] Setting up podcast expectations [20:20] Is it bad to reschedule interviews? Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: <a href=...
11:4730/03/2023
PART 4 - The Do's and Don'ts of Podcast Interviewing with Jason Cercone
Are you considering pitching or selling during a podcast interview but not sure how to do it without coming across as pushy? Do you struggle with finding the right balance between speaking and listening as a host or guest? And what about those moments when you accidentally interrupt your guest while they're speaking? These are just some of the common challenges that can arise during a podcast interview, and in this episode, we'll explore tips and strategies for navigating them with ease. Joining me for the last part of our four-part series is Jason Cercone. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. Listen in as we talk about the importance of setting clear expectations, mitigating distractions, and the often-debated topic of rescheduling interviews. Plus, we'll delve into the do's and don'ts of pitching or selling during an interview and how to ensure a good balance between host and guest. Learn about: [0:00] Intro [4:05] Pitching or selling in a podcast interview [7:15] How to have good balance between host and guest [9:45] What to do if you cut off your guest when talking [12:25] Mitigating distractions [15:35] Setting up podcast expectations [20:20] Is it bad to reschedule interviews? Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox The Absolute Guide to Authority Enhancement: <a href=...
25:4223/03/2023
PART 3 - How to Maximize Your Podcast Interview Reach with Jason Cercone
Are you wondering why your podcast interviews are not reaching the audience you had hoped for? Do you bring guests on your show only for them to not share your episodes? There’s a reason for that, and we’re diving into it with Jason Cercone. In this episode, we explore why guests don't share their podcast interviews and provide valuable tips on building relationships with guests after the recording is done. We talk about why not sharing your episodes is a waste of your time, and the importance of having an open mind when it comes to promoting your podcast. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. Whether you're a seasoned podcaster or just starting out, this episode will help you create compelling content and build relationships with your guests that will keep your listeners coming back for more. Don't miss out on this conversation to take your podcast to the next level! Learn about: [0:00] Intro [3:25] Is not sharing your podcast interview a missed opportunity? [6:05] Why guests don't share their podcast interviews [14:25] Tips for building a relationship with your guest after the recording is done [28:10] Why not sharing your episodes is a waste of your time [29:15] The value of being open minded Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox The Absolute Guide to Authority Enhancement: enhanceyourauthority.com <p...
32:1216/03/2023
PART 2 - How to Create Interviews that Captivate with Jason Cercone
Are you struggling to create compelling podcast content that resonates with your audience, and keep them coming back? Hear me out! As a podcast guest or host, the conversation you have on a podcast itself is amazing, but maybe you’re having a hard time translating that to your content online. In this episode, I sit down with podcast branding strategist and experienced podcaster, Jason Cercone, to discuss how to get the best content from your interviews and create compelling content for your podcast. Jason shares his insights on thinking about interviews differently and approaching conversations with more humanness, highlighting the importance of becoming of the mindset that you belong. He also provides valuable tips on how to create a great relationship between podcast guest and host, knowing your speaking points, being prepared, and having strong calls to action. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. If you're looking to take your podcast interviews to the next level and create truly engaging content, this episode is not to be missed. Learn about: [0:00] Intro [4:30] How to get the best content from your interviews [7:45] Thinking about interviews differently [10:55] How to approach conversations with more humanness [16:05] Becoming of the mindset that you belong in order to create compelling content [24:25] How to handle mean comments online [26:05] Should you prepare questions in advance? [34:45] How to format episode introductions to create more compelling content [37:25] The importance of creating a great relationship between podcast guest and host [39:20] Knowing your speaking points, being prepared and having strong calls to action Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: <a href=...
45:5009/03/2023
PART 1 - How to Be a Sought-After Podcast Guest and Host with Jason Cercone
Are you looking to up your podcasting game and become a sought-after guest? Are there specific attributes podcast hosts look for when picking their guests, and if so, where do you learn more about how to be a great guest? In this episode of As It Relates to Podcasting, Jason Cercone joins me to discuss the key elements for securing podcast guest slots, how to be an excellent podcast guest and host, recording equipment and much more. Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits. Whether you're just starting out or looking to elevate your podcast guest appearances, this episode is packed with valuable insights and strategies to help you establish authority, make the most of your podcast guest appearances and grow your personal brand. Learn about: [0:00] Intro [4:25] Should you create a one sheet or media kit? [6:45] The ONE game-changer line for securing podcast guest slots [10:40] Why positioning matters [12:15] Getting on calls with potential guests before recording [16:30] How to be an excellent podcast guest and host [18:05] Tips for getting selected as a podcast guest [19:05] The one thing to ALWAYS stay rooted in [20:45] Should you 'sell' on a podcast? [22:25] Jason's biggest tip for going beneath the surface during interviews [24:45] Recording equipment to invest in as a podcast guest [25:55] How to ensure good sound from your podcast guest Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting Resources: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: <a href=...
35:4502/03/2023
PART 4 - Analytics and Metrics: Measuring the Success of Your Podcast Social Media Strategy with Derek Videll
Learn how to measure the success of your podcast social media strategy using analytics with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we will be discussing the important analytics to pay attention to in order to understand how your content is performing. We'll cover which social media metrics are most important and what it means to 'go viral.' We'll also share some tips on how to take your social media data and analytics and optimize it for success. And lastly, we'll talk about the important role mindset plays in podcasting, social media, and showing up. So let’s get ready to learn about the latest and greatest in social media analytics. Learn about: [0:00] Intro [2:35] Which analytics to pay attention to in order to understand how your content is performing [6:15] Which social media metrics are most important [10:05] What it means to 'go viral' [14:05] Tips for taking your social media data and analytics and optimizing it [19:45] The important role mindset plays in podcasting, social media and showing up Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578 Free Resources: https://www.socialbamboo.com/paid-ads-training-2022 Connect with Derek here: Website - https://www.socialbamboo.com/ Instagram - https://www.instagram.com/socialbamboo_/ <li...
31:5023/02/2023
PART 3 - Maximizing Your Reach: The Role of Social Media Influencers and Guesting with Derek Videll
Whether you're a seasoned podcaster or just starting out on social media, this episode is for you. Learn how to maximize your reach through social media influencers and guesting with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we explore the benefits and best practices of being a guest on other podcasts and how it can help grow your show and social media following. We'll also discuss the importance of guesting for better SEO and increased online footprint. Have you ever wondered why some guests never share their podcast episodes? And is it possible to make them share? We'll dive into these questions and more, as well as share our thoughts on the topic of paying for podcast guests. Learn about: [0:00] Intro [2:00] Why guesting on other podcasts is important for growing your show and social media following [7:10] Why being a guest leads to better SEO and increased online footprint [10:05] Reasons why guests never share their podcast episodes [12:10] Can you make guests share episodes? [14:15] How we feel about paying for podcast guests Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578 Free Resources: https://www.socialbamboo.com/paid-ads-training-2022 Connect with Derek here: Website - https://www.socialbamboo.com/ Instagram - <a href=...
26:4116/02/2023
PART 2 - How to Use Social Media to Promote Your Show with Derek Videll
Are you tired of creating great content for your podcast, only to have it go unnoticed on social media? Learn how to create engaging content and how to use social media to promote your show with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, we talk about the best type of content to create for social media, thoughts on buying verification status, creating videos with multiple hooks, tips for repurposing your podcast into social media content, what to do if there's no 'hook' in your content, and tips for solo podcasters to find the 'hook' in their content. We learn how to drive engagement on social media and create a posting schedule that works for you. Let’s get into this conversation so you can elevate your content and take your social media game to the next level. Learn about: [0:00] Intro [3:10] The best type of podcast content to create for social media [6:15] Thoughts on buying verification status [7:20] Creating videos with multiple hooks [10:15] Tips for repurposing podcast into social media content [14:35] What to do if there's no 'hook' in your content [16:10] Tips for solo podcasters to find the 'hook' in their content [21:25] Tips for driving engagement on social media [24:45] Creating a social media posting schedule Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578 Free Resources: <a href=...
31:1309/02/2023
PART 1 - The Power of Social Media for Building Your Podcast Audience with Derek Videll
Learn about the power of social media for building your podcast audience with Derek Videll. Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. In this episode, he shares his insights on how to use social media to grow one's podcast and reach a wider audience. We talk about the importance of choosing the right platforms, creating impactful content, using keywords and hashtags, making the podcast brand recognizable, and deciding whether to cross-promote content on different platforms. We also cover the decision on whether to create a separate social media account for the podcast and how to incentivize the audience to follow on other platforms. Join us as we delve into the world of social media marketing for podcasters. Learn about: [0:00] Intro [4:25] Why social media an essential tool for growing your podcast [9:05] How to pick which social media platforms to be on [11:45] How to make the most impact with your content [15:25] Platforms creators should be on right now [19:05] Using keywords vs hashtags and how they differ on each platform [21:10] How to make your podcast brand recognizable alongside your regular content [23:55] Should you cross-promote all of your content to different platforms? [24:45] Should you create a new social media account for your podcast? [27:45] How to incentivize your audience to follow you on other platforms Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Social Media Marketing Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578 Free Resources: https://www.socialbamboo.com/paid-ads-training-2022 Connect with Derek here: Website - https://www.socialbamboo.com/ Instagram - <a href=...
31:1002/02/2023
PART 4 - How to Monetize on TikTok with Melissa Hughes
Learn how to monetize on TikTok, as it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children. In this episode, Melissa will be sharing her expertise on how monetization on TikTok works, how to leverage brand partnerships and sponsors, and tangible ways to make money from TikTok. We'll also be discussing the value of a good lead magnet and tips for securing brand partnerships. Plus, we'll explore how brand sponsors can turn into podcast sponsors. So, if you're interested in monetizing TikTok for your podcast, this episode is for you. Let's get started! Learn about: [0:00] Intro [1:45] How monetization on TikTok works [4:45] Leveraging brand partnerships and sponsors [7:05] Tangible ways to make money from TikTok [10:00] The value of a good lead magnet [11:45] Tips for securing brand partnerships [13:10] How brand sponsors can turn into podcast sponsors Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks TikTok Blueprint: https://templates.melissaleahughes.com/tiktokblueprint https://events.melissaleahughes.com/she-can-share-essentials Connect with Melissa here: Website - https://melissaleahughes.com/ Instagram - https://www.instagram.com/melissaleahughes/ Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook:
18:3026/01/2023
PART 3 - How to Create and Repurpose Content for TikTok with Melissa Hughes
Learn how to create and repurpose content for TikTok, as it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children. In this episode, Melissa will share her expert insights on how to create and repurpose content for TikTok as it relates to podcasting. She'll cover topics such as the importance of starting with a hook, what to do if you don't have one, the importance of knowing your content strategy, and how to measure your TikTok metrics. We'll also dive into the importance of creation over perfection, how to compose a TikTok video, and tips for repurposing your podcast content for TikTok. And as always, Melissa will share her top tips for optimizing your TikTok bio and using a call to action. So if you're looking to up your TikTok game and leverage the platform for your podcast, this is the episode for you. Let's dive in with Melissa Hughes. Learn about: [0:00] Intro [2:00] Why you should always start with the hook [4:55] What to do if you don't have a 'hook' [7:15] Creation over perfection [9:55] How to compose a TikTok video [12:35] Tips to repurpose podcast content for TikTok [15:15] The importance of knowing your content strategy [18:30] Always using a call to action [19:55] How to optimize your TikTok bio [20:35] Tips to measure TikTok metrics Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks TikTok Blueprint: https://templates.melissaleahughes.com/tiktokblueprint Connect with Melissa here: Website - https://melissaleahughes.com/ Instagram - <a href=...
23:2019/01/2023
PART 2 - How to Create a TikTok Video and Must-Have Equipment with Melissa Hughes
Learn how to create a TikTok video and what you need when it comes to TikTok Tech, as it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children. In this episode, we'll be diving into the ins and outs of creating viral TikTok videos, as well as the biggest TikTok technology myths, the importance of good audio and lighting, and the three must-have pieces of tech for recording TikTok videos. We also talk about where most creators get overwhelmed, why less polished content often performs better, and whether it's important for your TikTok feed to look curated. Plus, we'll be sharing some of our favorite editing software recommendations. Join me as we navigate the world of TikTok tech together. Learn about: [0:00] Intro [1:25] The biggest TikTok technology myths [4:50] Why having good audio and lighting matters [5:55] Three must-have pieces of tech for recording TikTok videos [8:35] Where most creators get overwhelmed [10:10] Why less polished content often performs better [12:40] Is it important for your feed to look curated? [16:00] Editing software recommendations Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Connect with Melissa here: Website - https://melissaleahughes.com/ Instagram - https://www.instagram.com/melissaleahughes/ Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions <li...
17:4712/01/2023
PART 1 - Why You Need to Be on TikTok with Melissa Hughes
Learn why you need to be on TikTok, as it relates to podcasting. Thanks for joining me for this episode, where we will explore the ins and outs of the TikTok algorithm and how it relates to podcasting. My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children. Over the next 20 minutes, we'll be talking about why TikTok can feel overwhelming, how Melissa became a TikToker, and what it was like for her to wake up to 22 million views overnight. We'll also delve into the inner workings of the TikTok algorithm and how it impacts the content you see on your feed. We'll discuss why consuming content on TikTok is different from other social media apps, and whether or not it's still possible to go viral on the platform. And, most importantly, we'll talk about why podcasters need to be on TikTok and how it can help grow their audience. So, join us as we dive into the world of TikTok and learn more about the algorithm that drives it. Learn about: [0:00] Intro [3:50] Why TikTok is overwhelming [4:40] How Melissa became a TikToker [5:35] What it felt like waking up to 22 million views overnight [8:45] How the TikTok algorithm works [12:15] Why consuming content on TikTok is different than other social media apps [15:45] Can you still go viral on TikTok? [18:15] Why podcasters need to be on TikTok Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Connect with Melissa here: Website - https://melissaleahughes.com/ Instagram - https://www.instagram.com/melissaleahughes/ Connect with Simona here: Instagram: <a href=...
23:0905/01/2023
Top 5 Podcast Trends for 2023 (and Beyond)
What are the top 5 podcast trends for 2023? Are you curious about where the industry is headed in the new year? As the popularity of podcasting continues to grow, it's important for podcasters to stay up-to-date on the latest trends and techniques in the industry. In 2023, we can expect to see a number of exciting developments in the world of podcasting, including the increased use of artificial intelligence and automation, a focus on monetization through various methods, interactive and immersive experiences, and a diversification of content and format. In this episode, I’m taking you through my top 5 predictions for the new year and beyond. Learn about: [0:00] Intro [2:05] Podcast Trend #1: Increased use of AI and automation [3:25] Podcast Trend #2: Monetization [5:35] Podcast Trend #3: Interactive and Immersive Experiences [7:55] Podcast Trend #4: Diversification of content and format [9:30] Podcast Trend #5: The Rise of Niche and Micro Podcasts Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks https://chat.openai.com/ Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
13:3629/12/2022
PART 4 - Generating High Quality Listeners Through Your Podcast with Lisa Anne
Learn generating high quality leads through your podcast, as it relates to podcasting, with my guest Lisa Anne. In this final episode of our four-part series, Lisa Anne shares why email marketing is key in increasing your podcast downloads, and how to do it with an effective lead generation strategy. We talk about what a ‘lead’ is for a podcaster, how to attract new listeners, convert them to subscribers, and encourage them to join your newsletter. We also talk about the importance of relationship building, creating an email marketing strategy, and pairing it with paid advertising. Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about: [0:00] Intro [1:35] What leads are from a podcast perspective [2:10] The ACCC formula [3:35] How to engage your podcast listeners in multiple ways – not just social media [5:35] Attracting your ideal audience [6:05] Creating a lead magnet [7:20] Connecting with your audience in a new way [10:05] How to build meaningful relationships with your listeners [11:50] Diversifying your marketing strategy [16:55] Building an email marketing sequence [22:15] Combining your email marketing with lead generation and paid ads [24:55] The Spotlight Theory Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Build a Laser Targeted Email List Guide: <a href=...
32:4522/12/2022
PART 3 - The Best Types of Facebook and Instagram Ads to Run with Lisa Anne
Learn the best types of Facebook and Instagram ads to run, as it relates to podcasting, with my guest Lisa Anne. In this third episode of our four-part series, Lisa Anne shares why we should never boost an Instagram or Facebook post, which ad type you should create for your podcast (there are 13 different types of ads you can choose from), the power of ‘link click’ ads, what Pixels are and why they don’t work for podcast ads, and so much more. Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about: [0:00] Intro [3:55] Why you should never hit ‘boost’ on your posts [6:10] What is a Pixel and why it’s important [9:30] Running link-click ads [14:40] The 13 different types of ads you can run [19:10] Using email to promote your podcast Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Build a Laser Targeted Email List Guide: https://www.lisaannecoaching.ca/listbuilding 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with Lisa here: Website - https://lisaanne.ca Instagram - https://www.instagram.com/LisaAnneCoaching <li
23:1015/12/2022
PART 2 - How to Structure a High Converting Ad with Lisa Anne
Learn how to structure a high converting ad, as it relates to podcasting, with my guest Lisa Anne. In this second episode of our four-part series, Lisa Anne takes us through the three different types of ads you can run, how to run video and still-image ads, and the structure of your ad copy (there are 3 parts to this – stay tuned). Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about: [0:00] Intro [5:55] Three types of ads to run and which one is most effective [7:10] How to run video ads [11:30] Structuring your video ad so that it’s most impactful [13:30] Running still-image ads [17:00 How to test ad copy [23:40] How many ads to create when you’re starting out [28:40] Story format ads Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Build a Laser Targeted Email List Guide: https://www.lisaannecoaching.ca/listbuilding 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with Lisa here: Website - https://lisaanne.ca Instagram - <a href=...
34:4108/12/2022
PART 1 - The Fundamentals of Paid Ads with Lisa Anne
Learn the fundamentals of paid ads, as it relates to podcasting, with my guest Lisa Anne. In part 1 of this four-part series, Lisa Anne takes us through everything you need to know when it comes to using paid ads to help grow your podcast reach. As we get into this series, you will learn how to build a lead generation strategy that combines paid advertising with email marketing and free resources, so you can increase your podcast listenership. We’re talking about what you need to have prepared in order to run ads to your podcast, what you need to have set up on the back end in order to run ads, and the importance of knowing who you’re talking to in order to get better results. A quick note, we did have a few technical glitches while recording this series, which impacted the audio quality in 2 small parts in this episode. Bear with us, cause the content is SO worth it. Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation. Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks. She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies. Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi. Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger. Learn about: [0:00] Intro [9:45] What you need to have prepared in order to run paid ads to your podcast [13:25] Tips for setting up the backend of your Facebook Business Account [18:45] Knowing who you’re talking to online and having an ideal client persona [19:25] Running video vs. image ads [24:40] Ad budget expectations Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Resources mentioned in this episode: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Build a Laser Targeted Email List Guide: https://www.lisaannecoaching.ca/listbuilding 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas Spotlight Theory: https://spotlighttheory.lisaanne.ca Connect with Lisa...
29:4201/12/2022
PART 4 - Designing Pins That Convert to Downloads with Samantha Lynn
Learn the best practices when it comes to designing pins that convert to downloads, as it relates to podcasting with Samantha Lynn. If you’ve been following along our series, you now know how to optimize your profile, leverage keywords and how to create content for longevity on Pinterest. So what are the top tips podcasters must know when it comes to designing pin templates? Is there a perfect combination of pin types you should use? How do you create the right strategy with your content on Pinterest? Samantha and I answer these questions and more in this last episode of our four-part series. Samantha Lynn is a Pinterest marketing expert and online marketing VA. Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels. Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. Learn about: [0:00] Intro [1:40] What podcasters need to know when it comes to designing pins [5:40] Tips for creating pins your audience actually wants to click on [8:30] Creating the perfect Pinterest strategy [12:40] How to implement Pins with your existing content Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Samantha here: Website: www.samanthalynn.co Instagram: www.Instagram.com/samanthalynn_co Pinterest: https://pin.it/19v75aG Get your Pinterest Workbook: https://www.samanthalynn.co/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions LinkedIn: <a href=...
20:2024/11/2022
PART 3 - What type of content is best for Pinterest with Samantha Lynn
Learn what type of content is best for Pinterest, as it relates to podcasting with Samantha Lynn. Creating content for Pinterest can feel overwhelming. Between the different types of pins you can create, to the abundance of content you already have from your podcast, it can be challenging to know exactly where to channel your energy when creating content for Pinterest. In this third episode of our four-part series, Samantha and I discuss the different types of pins you can create, and she gives us an overview of each pin type and how to use them. We also dive into which types of pins work best for podcasters, and how to use the content from your podcast episodes on Pinterest (from audio, to video and written quotes). We also touch on how to use Pinterest with your website, and the details you need to know when it comes to optimizing your reach from this perspective. Samantha Lynn is a Pinterest marketing expert and online marketing VA. Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels. Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. Learn about: [0:00] Intro [1:00] How to use Idea Pins [3:50] Using Static Pins [4:35] Carousel Pins [5:15] Product Pins [5:55] Which pins work best for podcasters [10:10] Using pins organically vs. paid [12:35] Benefits of running Pinterest ads [15:30] Do you need to put money behind Pins for it to be effective? [16:40] The Pinterest Funnel Workbook Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Samantha here: Website: www.samanthalynn.co Instagram: www.Instagram.com/samanthalynn_co Pinterest: https://pin.it/19v75aG Get your Pinterest Workbook: https://www.samanthalynn.co/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks <li style="font-weight: 400;"...
21:0917/11/2022
PART 2 - 4 Tips to Optimize Your Pinterest Profile with Samantha Lynn
Learn the 4 tips to optimize your pinterest profile, as it relates to podcasting with Samantha Lynn. Does what’s on your Pinterest profile really matter? Having an optimized Pinterest profile is so much more than simply creating an account and putting up a photo. The pictures you use, graphics you create, and descriptions you write on your pins and boards matter. Each piece works together cohesively to optimize your profile and signal to the algorithm that your content is worth paying attention to. In this second episode of our four-part series, Samantha and I discuss how to optimize your profile, and then how to use keywords to target your content to the right audience. We also touch on how to write optimized podcast show notes with keywords and how it benefits Pinterest as well as your regular SEO reach. Samantha is a Pinterest marketing expert and online marketing VA. Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels. Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. Learn about: [0:00] Intro [1:20] Pinterest as a search engine [1:50] Home feed vs. search feed [4:20] How keywords work on Pinterest [12:05] Leveraging Pinterest as it relates to SEO [14:35] The correlation between writing shownotes and Pinterest content [16:00] How to find keywords that work on Pinterest [18:20] Four tips to optimize your Pinterest profile Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Samantha here: Website: www.samanthalynn.co Instagram: www.Instagram.com/samanthalynn_co Pinterest: https://pin.it/19v75aG Get your Pinterest Workbook: https://www.samanthalynn.co/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast Instagram: www.instagram.com/simona__costantini Facebook: <a href=...
31:3910/11/2022
PART 1 - Why You Should be Marketing on Pinterest with Samantha Lynn
Learn why you should be marketing your podcast on Pinterest, as it relates to podcasting with Samantha Lynn. What’s the purpose of leveraging Pinterest as a podcaster? Does it really make sense to spend time creating content for this platform? Pinterest is a hidden gem of a resource that allows creators longevity with their content, while hitting their target audience in a meaningful way. In this first episode of our four-part series, Samantha and I talk about the purpose of using Pinterest as a podcaster, how the platform really works, and why it’s still very much relevant when it comes to bringing in leads, downloads and even income to your overall strategy. There are so many key takeaways in this conversation that I know you haven’t considered before, especially as it relates to podcasting. Samantha Lynn is a Pinterest marketing expert and online marketing VA. Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels. Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. Learn about: [0:00] Intro [1:55] How Pinterest works [4:25] What Idea Pins are [6:20] Ways to use Pinterest for marketing your podcast [8:20] Using affiliate marketing for your podcast on Pinterest [11:00] How to grow your podcast using Pinterest [12:30] How an optimized Pinterest profile brings you results Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Samantha here: Website: www.samanthalynn.co Instagram: www.Instagram.com/samanthalynn_co Pinterest: https://pin.it/19v75aG Get your Pinterest Workbook: https://www.samanthalynn.co/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast Instagram: <a href=...
22:3403/11/2022
PART 5 - 5 Steps for a Successful Podcast Launch with Nick Nalbach
Learn the five steps for a successful podcast launch, as it relates to podcasting with Nick Nalbach. You’ve created the idea for your show, you’ve put in the work to record the episodes and get your content edited and you’re ready to hit publish. But, you really aren’t sure how to get people to listen to your podcast – how do you launch this thing? This is what we’re covering in this episode with Nick, so that you don’t show up to your podcast launch unprepared and really with no idea of how to promote it. Why is it so important to know who you’re talking to? How do you know which graphics to create? Where to get yourself organized online? Do you need to warm up your audience? How do you engage them? Is it really worth it to create a podcast trailer? In this episode, Nick Nalbach and I dive deep into what you need to do in order to blow your launch out of the water. These techniques are what we use to get our own shows and into the charts, as well as our clients. From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry. Learn about: [0:00] Intro [1:30] How you can kibosh your own podcast launch [5:50] Having banked episodes before you launch [6:30] Simona’s custom podcast launch strategy [9:10] What goes into creating the perfect podcast trailer [14:40] Key components of a successful podcast launch [17:15] Engaging your audience before you go live [21:00] The five steps you need to pay attention to when launching your podcast [21:50] Two big launch tips every podcaster needs to know Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here: https://www.instagram.com/ninefivefree/ https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber https://ninefivetofreedom.com/podcast/ https://ninefivetofreedom.com/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your...
33:4127/10/2022
PART 4 - How to Pick Your Podcast Hosting Platform and Submit to Directories with Nick Nalbach
Learn how to pick your podcast hosting platform and submit to directories, as it relates to podcasting with Nick Nalbach. What’s a podcast hosting platform? How do you optimize it and format it properly? Are you on every single podcast directory you should be? Spoiler: even if you’re a seasoned podcaster, you might not be! In this episode, Nick Nalbach and I dive deep into how to pick your podcast platform and submit to directories, as it relates to podcasting. We talk about which hosting platforms are our favourite ones, which ones you should keep an eye out for or pay closer attention to, the dos and don’ts, and more. From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry. Learn about: [0:00] Intro [1:45] What a podcast hosting platform is [4:40] Which hosting platforms we recommend using [12:25] YouTube and podcasting [13:35] How to set up and optimize your hosting platform [15:45] Which categories to submit your podcast to [17:15] Nick’s Starter Kit Freebie Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here: https://www.instagram.com/ninefivefree/ https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber https://ninefivetofreedom.com/podcast/ https://ninefivetofreedom.com/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast Instagram: www.instagram.com/simona__costantini Facebook: <a href=...
21:4927/10/2022
PART 3 - What Podcast Equipment You Need with Nick Nalbach
Learn what podcast equipment you need, as it relates to podcasting with Nick Nalbach. Are you ready to uplevel your podcast and video equipment AND not necessarily spend a ton of money? Nick Nalbach is back for episode 3 of our 5 part series, and in this one, we’re talking about what podcast equipment you need, as it relates to podcasting Tech is one of the biggest questions I get from my clients, and it’s the most overwhelming one that stops podcasters dead in their tracks. We’re diving into which microphones to use, editing softwares, recording softwares, headphones, accessories, and SO much more. From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry. Learn about: [0:00] Intro [4:00] Why tech and equipment is so overwhelming [4:55] Our equipment when we first started podcasting [9:30] Top tips when it comes to picking a good microphone [12:40] How we started editing and which software we used [17:15] What equipment Nick upgraded first and why [19:30] Our camera recommendations [22:25] Will your audience forgive bad audio? [28:35] Final recap of microphones, cameras and software to look into Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here: https://www.instagram.com/ninefivefree/ https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber https://ninefivetofreedom.com/podcast/ https://ninefivetofreedom.com/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast <li style="font-weight:...
38:3620/10/2022
PART 2 - How to Pick Your Podcast Name, Niche, and Episode Structure with Nick Nalbach
Learn how to pick your podcast name, niche and episode structure, as it relates to podcasting with Nick Nalbach. Today’s conversation is about setting up the foundational items for your podcast so that you don’t launch into the abyss – or even worse, you launch and no one listens. Do you know who you’re talking to? What are the key elements you need to consider when picking your show name? What makes your podcast searchable? How do you structure your episodes? Or create a show description? We talk about all of these points and more. From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry. Learn about: [0:00] Intro [4:15] Mistakes to avoid with your own show [5:45] How to pick your podcast name [8:10] Using keywords and making your podcast searchable [13:05] Having a searchable podcast name [17:35] Moving forward and taking action [21:30] Writing a mission and vision for your podcast [28:50] How to structure your podcast episodes [33:45] Making tweaks and changes to your podcast [37:00] Understanding who your audience is Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here: https://www.instagram.com/ninefivefree/ https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber https://ninefivetofreedom.com/podcast/ https://ninefivetofreedom.com/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast <li style="font-weight: 400;"...
39:4013/10/2022
PART 1 - What's Holding You Back From Starting Your Podcast with Nick Nalbach
Learn what's holding you back from starting your podcast, as it relates to podcasting with Nick Nalbach. Let's face it. As entrepreneurs, there are so many different blocks that we hit on a daily basis, and your podcast journey is no different. In fact, your mindset is one of the most critical pieces in this entire journey – more than your tech and setup. In this episode, we’re talking about the mindset blocks that come in every stage of growth, the imposter syndrome that we feel on a daily basis, tips to navigate when our minds tell us stories that are untrue, and how to level up the way that you show up. From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry. Learn about: [0:00] Intro [4:45] The biggest block that holds you back from starting or growing your podcast [6:50] Imposter syndrome that comes at every stage of growth [10:05] How to shift your mindset and embrace the suck [14:10] Taking the pressure off of perfectionism [18:25] Getting comfortable with showing up in a big way [23:25] Removing the word ‘try’ from your vocabulary [25:35] The biggest takeaways from this episode [29:35] How to push through fear Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Nick here: https://www.instagram.com/ninefivefree/ https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber https://ninefivetofreedom.com/podcast/ https://ninefivetofreedom.com/ Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast...
32:1406/10/2022
Behind the Scenes: My Journey, As It Relates to Podcasting
I’m taking you behind the scenes into my journey, as it relates to podcasting. Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of two podcasts: Happiness Happens Podcast and As It Relates to Podcasting. She helps women entrepreneurs in the parenting, wellness and marketing spaces bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts. Simona’s experience spans more than 10 years in marketing, communications, advertising and public relations. When Simona isn’t behind the mic, producing a show, or strategizing a game-changing podcast launch, you can find her at home in wine country with her husband Steven and their cockapoo puppy named Gus. Learn about: [0:00] Intro [3:45] The journey to starting my agency [5:30] What makes me “qualified” to teach about podcasting, and the dark night of the soul journey that brought me here [8:50] What hard moments taught me about self growth [11:35] How I built a community [15:50] Getting to choose our journey Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting Connect with Simona here: Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Patreon: https://www.patreon.com/asitrelatestopodcasting
19:2106/10/2022