Our special Halloween podcast episode was streamed live on Halloween, but it was just too scary-awesome not to share with you….  Most mortgage pros feel trapped in a haunted house of inconsistent income, where leads vanish like ghosts and referrals are as scarce as full moons. It’s a frightening reality for many mortgage pros, plagued by unresponsive clients, dead leads gathering cobwebs, and pipelines running bone-dry.  These spooky symptoms are enough to give anyone the chills—but here’s the twist: with just a few eerie-sistible strategies, you can scare away scarcity, resurrect those “lost” leads, and cast a spell of consistent growth in your business. Are you clinging to the belief that borrower scarcity and ghosting clients are just the nature of the game, when this haunting, growth-killing mindset might be the very curse holding your pipeline in the graveyard? What if a few “ghoulishly good” strategies could put an end to sleepless nights, transform “ghost” clients into loyal fans, and break the spell that keeps mortgage pros trapped in the income dungeon? In this Halloween special episode, we’re conjuring up 3 frighteningly easy strategies to breathe life back into your borrower pipeline and keep the clients rolling in. Spook your competition and watch your pipeline fill up, leaving you cackling all the way to the bank! You’ll also learn: How to stop borrowers from ghosting you with a powerful little-known strategy How to resurrect dead leads and turn them into raving fans  Simple ways to automate your follow-up and keep the haunt out of high-value leads Strategies for putting your pipeline on hyper-growth that won’t die by Halloween next year Why waiting for business is scarier than cold calling (and how to flip that fear on its head once and for all) About Your Hosts Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In today's competitive market where inventory is low and rates are high, leads alone aren't enough. Success lies in how effectively you mine those opportunities.   If you’re not tapping into proven strategies to squeeze maximum value out of your database of prospects, clients and Realtors, you’re handing deals to your competitors on a silver platter—because they’ll be happy to take your market share.   Most mortgage pros think the answer is getting more leads, but here’s the harsh reality: it's not about quantity of your leads, but more importantly, the quality of your leads, and how you nurture and convert those leads into closings.   Are you spending too much time chasing new leads while overlooking the goldmine in your current database? Do you know how to turn the maximum number of those leads into cash? What if you could attract Top REALTORS as exclusive referral partners and automatically turn happy clients into 5-star reviews that turn into red-hot referrals—how much more business could you close?   In this episode, we break down 3 killer marketing campaigns that are guaranteed to generate more REALTOR partnerships, resurrect "dead" leads, and turn 5-star reviews into an unstoppable referral engine.   You’ll also learn:  How to get top-producing REALTORS chasing you and consistently sending you high-quality deals like clockwork Why those so-called "dead" leads in your database are actually a hidden goldmine waiting to be cashed in for thousands The no-nonsense way to turn glowing reviews into a referral-generating machine that fuels your business with prosperity How the REALTOR Attraction Campaign (RAC) can get top-producing Realtors hot for what you got before you even call them (no cold calling) Why it’s not just WHAT you say, but HOW you say it that can transform your business overnight Why focusing on how you communicate is the key to ramping up your referrals How to leverage automation to make your pipeline-building efforts EFFORTLESS   About Your Hosts Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is the Chief Conversion Coach at MortgageMarketingCoach.com with a 24-year track record of success as a seasoned mortgage professional and expert in creative lead generation. As a highly-decorated veteran in the industry, Penny has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.

Referrals are the lifeblood of any successful mortgage business. The majority of consumers trust referrals from people they know, yet most mortgage pros are stuck relying on inconsistent word-of-mouth and feel frustrated by the unpredictable flow of leads.   Many mortgage pros think that just doing great work will be enough to keep the referrals flowing, but hope is not a strategy. In fact, this passive approach is likely costing you business and keeping you stuck in the same frustrating cycle of feast or famine.   So ask yourself: Are you getting as many quality referrals as you could be, or are you letting valuable opportunities slip away? What if you could turn your best clients and partners into a steady flow of pre-sold business without the grind of cold calling or chasing crappy internet leads?   In this episode, we reveal the secrets to winning the referral game and building a reliable, high-quality lead stream that practically runs itself. We discuss the smart way to attract top-tier referral partners, create a system that saves you time and stress, and turn one-time clients into long-term, loyal advocates for your business. Stop hoping for referrals and start creating them on autopilot!   You’ll also learn:  How to turn unpredictable word-of-mouth referrals into a consistent lead stream The two ways to get referrals: the hard way (grinding away with manual effort) or the smart way (with systems that do the heavy lifting) What the best referral partners really want (and it’s NOT more leads!) and how to deliver value that makes you their #1 choice The power of systems to save time, energy, money, and stress How to build high-octane referral partnerships that boost your bottom line Simple but powerful tactics to ask for and land high-quality referrals that flood your pipeline with pre-sold clients! About Your Hosts   Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With 24+ years of experience in the industry, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of real estate and finance.   Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Over the past 2.5 years, the majority of mortgage pros have seen a sharp decline in their pipelines in comparison to the “mortgage gold rush” of 2020-2021. Relying on the same old prospecting methods that worked a few years ago have probably hit the point of diminishing returns.   The reality is, if you're fishing in the same pond as everyone else, you're likely walking away empty-handed. To stay afloat and thrive, you need to get creative and start looking for opportunities where others aren’t.   Sticking with the status quo in this market could cost you more than just a few deals—it could cost you your livelihood as it has for tens of thousands mortgage pros over the past year. The top producers are thinking differently and taking innovative approaches to secure leads that others are missing out on. They are using this so-called “down market” as an opportunity to up their marketing innovation, so they can take market share.    What if you could discover a wellspring of quality leads in places no one else is looking? Just think about how your business would transform as you build powerful partnerships (in unique and creative ways) that consistently bring in business, while your competition clings to the conventional dinosaur methods that lead to extinction.    In this episode, my co-host Penny Wrightly and I talk about powerful, creative prospecting strategies that work even in today’s tough market. If your pipeline is drying up, it's a clear wake-up call—time to step up, take massive action, and start getting creative to proactively generate quality leads now!   It’s important to maintain your grit and have a strong frame of mind in this business. Things that are working, you need to continue doing, and if something's not working, you need to cut those things, but remain consistent with the fundamentals. -Penny Wrightly   You’ll also learn: Why right NOW is the perfect time to step up and innovate your prospecting strategies (while everyone else is sleeping at the wheel) How to diversify your lead sources like a top producer, so you can protect your pipeline from drying up and build a rock-solid, recession-proof business  Proven techniques that will have you standing head and shoulders above your competitors The secret to building a “VIP Rolodex” of power partners that keeps quality leads flowing in the door like clockwork How to use strategic collaboration to create exponential growth Actionable strategies to turn today’s low-transaction, low-inventory market into your biggest opportunity for success   Guest Bio   Penny Wrightly is a seasoned mortgage professional and expert in creative lead generation. With 24 years of experience in the mortgage industry and an alumni of Doren Aldana’s coaching program, she has built a reputation for thinking outside the box to find opportunities where others don’t. Penny specializes in helping mortgage pros expand their networks, create valuable partnerships, and boost their business even in challenging markets. Her hands-on approach and innovative strategies have made her a sought-after speaker and coach for those looking to thrive in the competitive world of mortgage marketing. About Your Host   Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine, The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row. Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!  

In today’s ultra-competitive market with low inventory and relatively high rates, leads are harder to come by, and yet, many are unwittingly wasting the few they do get by making costly mistakes.   The key to thriving unthriving times isn’t necessarily just about getting more leads, but in converting more of the ones you already have into high-quality, high-paying clients who send referrals, give rave reviews and then come back to do repeat business,   Focusing solely on generating more leads might mean you're missing the bigger picture. The real issue often isn’t the quantity of leads but the quality of your lead source and the quality of your follow-up.   Many MLOs are letting potential deals slip through their fingers by not fully capitalizing on the opportunities they already have.   Are you truly squeezing all the juice out of the opportunities you’ve been given, or are you letting potential deals slip through your fingers? How would your life change if you could close more deals with less stress?   In this episode, I talk to Lead Conversion Expert, Penny Wrightly, where we reveal the 3 secrets for closing more deals from fewer leads. Stop doing it the hard way and start doing it the SMART WAY.   "Whether your leads come from your client database or referral partnerships you’re building, those will be your highest-quality leads and the easiest to convert." -Penny Wrightly   You’ll also learn:  How to assess and improve the quality of your leads to skyrocket your conversions. The most effective follow-up strategies that turn lukewarm leads into hot, motivated prospects. Why asking for referrals is a non-negotiable step in your sales process. The crucial role systems play in your follow-up game and how to implement them the right way. A simple, yet effective strategy for attracting more high-quality leads from your existing clients. Tips for nurturing relationships with referral partners to keep your lead pipeline full - regardless of market conditions. Guest Bio Penny Wrightly is a mortgage industry veteran with over 24 years of experience, now serving as the Chief Conversion Coach at Planet Prosper. From starting as an administrator to becoming a principal broker, Penny has scaled the heights of the mortgage world, leading teams to exponential growth. She’s passionate about helping mortgage pros turn hard-earned leads into consistent closings, and her deep expertise in lead conversion is second to none.   About Your Host   Considered by many to be the nation’s leading Mortgage Marketing Coach, Doren Aldana is the founder of several highly acclaimed training programs, including Autopilot Referral Systems, Client Acceleration Formula and the 7-Figure Lender Academy. He is a contributing author for Mortgage Professional America, CMP Magazine,The Mortgage Journal, and other mortgage industry publications. He is also the founder of the #1 mortgage marketing group on Facebook, The Art of Mortgage Marketing. Since 2005, Doren has trained thousands of mortgage professionals how to utilize his mortgage marketing secrets to close more deals with less effort, regardless of market conditions. In fact, due to his high-impact mortgage marketing solutions (and a whack-load of success stories), Doren was awarded the prestigious “Best Industry Service Provider” award three years in a row at the Canadian Mortgage Awards. Won the BEST INDUSTRY SERVICE award three times in a row.

Most people think making decisions that lead to revenue growth is all about speed or just following your gut, but there's a lot more to it. Top producers in the mortgage industry excel because they have mastered the art of strategic decision-making. What really sets top producers apart isn’t just that they know how to close a loan or sell their services – both of those skills are vital – but rather, their ability to lead themselves and others with powerful decisions that produce extraordinary results. In this episode, I explain the top five decision-making habits of successful mortgage pros that can improve your leadership and explode your pipeline.   "Top producers have a strong propensity and proclivity to step outside their comfort zone, swing for the fences, and take strategic risks for higher rewards because there is no reward without risk." - Doren Aldana   Things you’ll learn:    -How to make decisions quickly and wisely, while avoiding the pitfalls of being rash or procrastinating. -Ways to balance big dreams with realistic, incremental milestones, ensuring strategic growth while mitigating unnecessary risk. -When to seek advice and move forward confidently once a decision is made. -Why you need to use your head and heart, trusting your gut while relying on logical analysis and critical thinking. -How to act quickly on opportunities but be patient with results, prioritizing high-impact decisions.

Success in the mortgage industry often feels like an uphill battle, an endless grind against constant challenges.   For many LOs, the daily grind can seem overwhelming, with rising rates, increasing competition, and the struggle to stand out in a crowded market. These obstacles are not exceptions but the norm, and how you handle them defines your success.   How can you rise above the resistance and ramp up your revenue? How can you WIN in ANY market CONSISTENTLY, not just a “fair weather” market?   In this episode, I talk about the common struggles most mortgage pros face—low inventory, high rates, stagnation, frustration, and a dwindling pipeline. I also reveal the three counterintuitive truths of success that will change your mortgage career forever.   "Income growth is preceded by inner growth. Your business is like a personal development course with a compensation plan attached." - Doren Aldana   Things you’ll learn: - How inner growth precedes income growth. - The importance of focusing on the process rather than the prize. - Why connecting to your purpose leads to greater success. - How top producers win in any market regardless of market conditions. - Practical steps to overcome fear and take purposeful action.

It's still a challenging market with rates high and inventory low, but remember, it's not the market, it's your marketing – AND YOUR MINDSET! It's all about controlling what's INSIDE of your control, and obviously, you cannot control market conditions. What you CAN control is your daily activities, what you focus on, and the spirit you bring to those activities, and that makes all the difference in the world when it comes to your results. Have you ever wondered how the TOP 1% income earners think and that allows them to earn 10X more than the average LO? What do they know that you don't when it comes to their ability to stay resourceful and show up confidently in the face of obstacles? How do they turn adversity into opportunity that puts wads of cash in their wallet? In today’s episode, I reveal 5 key ways top producers think differently than the average LO and how you can apply these mindsets to your mortgage career. By the end, you will have the tools to break through barriers and reach new heights of success despite the current market.   To accelerate your speed of success, you must accelerate your speed of failure, and top producers embrace the concept called fail forward fast. –Doren Aldana   Things you’ll learn: -How top producers defy common sense and conventional wisdom. -How the elite high achievers deal with failure that sets them apart from the pack. -How the top dogs relate to discomfort and build consistency in their daily disciplines. -Techniques top producers use to maintain peace and calm, enabling them to solve problems more effectively. -How top producers make decisions that allow them to accelerate their success.  

Mortgage rates are rising and inventory is low, leaving most mortgage originators feeling frustrated and defeated. The pressure to engage Realtors has never been higher, and the competition is fierce. But what if you could turn this adversity into your biggest opportunity? Imagine being so attractive to top-producing Realtors that they are no longer ignoring your calls and rejecting your overtures but actually open, receptive, even eager to speak with you. With the right strategy, you can flip the script so the Realtor needs YOU more than you need them. How do you make yourself the GO-TO mortgage pro that top-producing Realtors are excited to partner with? In today’s episode, I will reveal the 3 reasons why Realtors keep turning you down and, more importantly, how to fix it. As a result, you will be able to build profitable relationships with Top Realtors who each send you 1, 2, 3 deals per month like clockwork. Start by showing up caring and curious, and bring some concern and empathy. People don't care how much you know until they know how much you care. -Doren Aldana Things you’ll learn: -How to avoid showing too many "whiskers" and start offering only the "cheese" that Realtors can’t resist -How to develop a vetting process that positions you as an attractive partner - but not "easy to get." -How to change your approach from selling to attracting, from chasing to asking quality questions and presenting custom-tailored solutions so you become the only logical choice

As the real estate world braces for the impact of the $418M NAR settlement that was recently approved by the judge, many Realtors are shaking in their boots with fear. With potential commission cuts and changing market dynamics, there’s a palpable air of uncertainty and even trepidation. But what if you could turn these challenges into your biggest opportunities?   There’s a good chance that the NAR settlement will put pressure on your Realtors to STEP UP or STEP OUT. With smart sales and marketing strategies, you can help your Realtors flourish under these new conditions, gaining an advantage over those who do not adapt.   How do you make yourself the go-to influencer for your Realtors to help take market share and leave their competition in the dust?   In this episode, I will share 3 strategies to use the NAR settlement to your advantage to attract more Realtor partners and supercharge your career. Don't just sit on the sidelines and allow your Realtors to survive this shakeup—help them THRIVE!   To capitalize on the NAR Settlement, attract more Realtor partners who see you as their GO-TO, as their LIFELINE, and as their STRATEGIC PARTNER to help them win in unwinnable times. -Doren Aldana   Things you’ll learn:   -How the NAR settlement could redefine buyer agency commission structures as we know them and reshape the landscape for Realtors   -Specific steps you can take to align with the new rules to help your Realtors prosper   -How to become a beacon of light in the darkness for your Realtors so you can help them find their footing and flourish in the face of this firestorm  

Are you stuck in a rut of resistance, feeling powerless to make progress in the face of rising rates and low inventory? If you’re looking to break free from frustration and unlock new opportunities, this message is for you…   Picture this: getting past your obstacles, reigniting power to thrive, and boosting your confidence with a proven plan for prosperity.   Think that’s a pipe dream? Think again!   Case in point, Bernadette Laxamana went from having her best year yet in 2022 to being in the dumps, depressed, dejected, and frustrated because her income tanked and she didn’t know how to get out of her funk.   She reached out to us for help and the rest is history…   Thanks to our proven Realtor Attraction system, Bernadette was able to attract 16 VIP Realtor partners and build a $9.5+ million pipeline from scratch - without making a single cold call. How awesome is that!?   Listen in to this inspiring new episode as Bernadette Laxamana shares her zero-to-hero success story, and more importantly, how she was able to create a massive breakthrough in the face of one of the toughest markets this industry has ever seen….    Things you’ll learn:    -How to unlock millions in your pipeline with innovative strategies—no cold calls, no begging, no butt kissing.  -How to rebound from setbacks and rekindle your inner fire to turn adversity into opportunity  -How to bring MASSIVE VALUE to your partners so they make you their EXCLUSIVE PARTNER -How to recapture your LOVE for the business (and your LOVE for life) by becoming the BEST VERSION of yourself -And much, much more!

Have you ever wondered what traits, habits and skills separate the top 1% income earners in the mortgage industry from all the rest?   I mean they all offer the same programs with the same rates as everyone else, but they earn at least 10X more than the average LO.   What do they know that you don't?   What champion-level mind-sets and skill-sets allow them to rise to the top, even in a down market?   After 19 years of being in the trenches coaching mortgage pros to success, I'm uniquely qualified to teach you exactly that.   This truly is the Holy Grail of mortgage marketing success – the master key that allows you to WIN in ANY market, not just in a "fair weather" market.   In this episode, I share 7 things upper echelon mortgage pros do differently that separate them from the mediocre majority.   When you focus on making an impact, your income takes care of itself. When you transform lives, your transactions take care of themselves. -Doren Aldana    Things You'll Learn From This Episode: -How to prioritize purpose over profits -How to create a magnanimous mission that propels you from good to GREAT -Growing vs. getting – how to turn failure into fuel for your dream -The only consistent, reliable source of business that the Top 1% relies on -Why a habit of servant leadership is the secret to greatness

Looking for a surefire way to bring in high-quality borrowers with less time, energy, money, and stress? You’re in luck.   I have 4 strategies for getting mortgage clients with the highest pay-off possible. These simple, yet powerful strategies will give you a practical path to power up your pipeline.   After all, why reinvent the wheel when you can leverage battle-tested methods that work even in the face of hyper-competition, margin compression, limited inventory, and everyone and their dog chasing after the same Realtors?   It’s time to start working smarter, not harder, so you can condense decades into days and get straight to what works without messing around doing it the hard way.   In this episode, I share 4 low-hanging fruit methods that can add a steady stream of quality borrowers to your pipeline without piling on more stress or headaches.   Let’s get into it…   Create channels where you can target specific people that you can help in some way. -Doren Aldana      Things you’ll learn from this episode;   -The best source of referrals with the highest-quality leads you can ever attract  -How to get clients pre-sold on you before you even talk with them  -How to create community, affinity, and connection with your own private FB group -How shifting from vague generalities to meaningful specifics can boost your response rates

Tired of feeling like you’re grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well.   Perhaps you’ve been putting in massive amounts of time, energy, and money only to see meager results in return. You and I both know, that's a special kind of suck.   Those are all symptoms of doing it the hard way. But here's the good news...   By harnessing the power of LEVERAGE, you can start closing more deals better, faster, easier than you ever thought possible.   If you're going to a gunfight, you don't want to be wielding a butter knife - you want to be rolling out the tanks! If you're digging the foundation for a skyscraper, you don’t want to be using a shovel, you want an excavator.   That’s leverage - something we could all use right now. With rising rates, inflation, hypercompetition, margin compression, and everyone and their dog chasing after the same Realtors, it’s been a tough couple of years. Leverage is a potent and powerful way to become bulletproof in the face of brutal market conditions.   How do we stop spinning our wheels and start seeing massive momentum? In this new episode, I share 8 powerful "leverage hacks" that will allow you to close more deals with less time, energy, money, and stress. Let's dive in…   With leverage, you can build a business that sets you free instead of enslaving you. -Doren Aldana    Things You'll Learn From This Episode:   -How to go from being seen as a "annoying pest" to "welcome guest" and create an impression of value with every interaction -How to trigger an endless chain of awesome with every single deal you close -The power of creating loyalty by providing illuminating clarity -How to rid your business of dinosaur, Dark Age approaches that leak leverage -How to shift from paper pushing to rainmaking activities -How to build a system-based business vs. a YOU-based business -How to turn decades into days by leveraging tried and true strategies

Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with mortgage pros, and I’ve heard the same grumbling over and over again.   Perhaps you’re tired of the drama and trauma of working with mediocre, flakey, disloyal Realtors. It’s hard to muster up the will to work with energy vampires let alone face rejection after rejection with nothing to show for all your efforts.   Many LOs think Realtors are the necessary evil in their business, but it doesn’t have to be that way.   Working with Realtors can actually be richly rewarding and even fun, and I’m about to share how you can make that your reality.   Could the "yuck" you feel when it comes to working with Realtors be self-inflicted and how do you turn that around? How do you get more juice from the squeeze so it's more motivating and fulfilling? In this episode, I share why most LOs don’t like working with Realtors and how to fix it.   You’ll also learn;  How to remove the "gunk" that’s keeping you from connecting with the right Realtors The knee-jerk "buyer defense" mechanism that's causing most Realtors to resist your overtures and how to elicit trust, build rapport and establish a solid connection instead How to eliminate "wobble words" from your vocabulary and transmit a clear frequency of certainty and confidence that attracts the right Realtors and repels the wrong ones The secret to getting more results, revenue and referrals with less time and effort How to go from pandering to picking and choosing who you want to work with  

If you're coming out of a year you never want to repeat again, you've come to the right place. If you NEVER want to go back to the suck of spinning your wheels and living in I-can't-afford prison, I’m going to share the "secret sauce" to increasing your income by at least $100,000, while working SMARTER not harder.   Winning happens when losing is no longer an option. If you feel like you've gotten to that point, by God's grace, your hustle and our proven system, 2024 will be your year to soar!   How do you build a simple, success-certain plan to at least DOUBLE your income this year? In this episode, I share the simple 3-step plan to do exactly that without inflicting yourself with the hell of cold calling, begging, bribing, kissing butts or buying crappy internet leads. Let's dive in….   Rather than just focusing on your champion-level ambition, focus on the champion-level process, routines and habits. -Doren Aldana    Three Things We Learned     -Why setting small "realistic" goals is the surest way to be mediocre How do we set a Big, Hairy, Audacious vision for the year that inspires BIG energy to produce BIG results?   -Why pursuing happiness doesn't work, and why practicing happy habits does! What does it take to install the kind of habits that make success almost inevitable?   -Why being complacent and softening the problem is the death rattle to success How to harness the power of your "Fed Up" threshold to create an unprecedented breakthrough and take your business to the NEXT LEVEL!

If you’ve been waiting for the light at the end of the high-interest rate tunnel, you’re going to love this…   There are positive signs of change all over the economy. With rates and inflation dropping, a refi boom is coming to a town near you. That means more demand, more referrals and more refi revenue… FINALLY!   No doubt, the next refi boom is the surge everyone’s been waiting for, but what if rates and market conditions didn’t matter to you at all? What if you didn’t have to freeze in cold water, hoping for the next wave and going broke while you wait, and create waves on demand instead?   Picture this: you have a business so solid, you are perfectly primed to prosper and entirely impervious to interest rates. You own your marketing, instead of being owned by the market. Your wagon’s not hitched to mediocre, middle of the road Realtors, but you’re aligned with market-dominating, top producers who continue to win in the face of any storm.   That’s what happens when you stop being a wave rider and become a systems-builder. You get to make freedom money regardless of rates, inventory, inflation, or competition.   What are the 3 key steps to maximizing your profits when the next refi wave hits, and more importantly, how do you win while you wait?   In this episode, we’re going to talk about how to position yourself to benefit first and most from the next refi boom, and how to prosper right now while you prepare.   As rates go down, there’s going to be a bigger pool of people who will definitely want to hear from you, and will have an advantage to refinance. -Doren Aldana   Things You'll Learn From This Episode: -Create your own waves on demand Instead of signing up for the suck of being a once-in-a-while refi wave surfer, how do you transform into a consistent system-builder where you can create "waves on demand"?   -The Holy Grail of Communication If I had to choose one method to communicate with prospects, past clients and referral partners, what would it be?    -Right person, right message, right time How do we knock it out of the park with message that resonates with your audience?    

If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was in a dark place. There was no light at the end of the tunnel in spite of his best efforts to fix the problem, except the distant hope that rates would go back to "normal" sometime soon.   Then, by divine orchestration, Colin saw one of our ads and booked a call. That was the pivot point that changed everything!   After landing on Planet Prosper, Colin went stratospheric (doubling his income in just 6 months) in spite of being in the most challenging market of his entire career. How did he pull off such an epic feat while his competition was dropping like flies? In this episode, Colin shares his inspiring true story, how he went from worrying about the "next deal" to winning like never before and being on track to having his best year yet with massive momentum.   So many people get wrapped in negativity - when the market’s down, they’re down. If you do 10-20 deals a month, that would put you in the top 1% in pretty much every super broker in the market. -Colin Shea   Three Things We Learned     -Growing While Most Are Dying Instead of regressing and stagnating, how do you actually progress, propel and expand?   -Realtor Super Bait With everyone and their dog chasing after the same Realtors, how do you stand out?   -Secret to Sustained Success It takes more than great mortgage mechanics to thrive in this business, even to survive. What’s the difference that makes the difference to become a top producer consistently?  

If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in good company!   That being said, the reason you don't like making those calls is because you're doing it wrong. It's kind of like sex, if you don't like it, you're probably doing it wrong!   So, if you reach for that phone and your knees get wobbly, your palms get sweaty, and that phone feels like it weighs 1000 lbs, that's a symptom you're doing it the HARD WAY.   Chances are, you want to bring the swagger factor to your business, but on the inside you’re scared to be an annoying pest, feeling inadequate when it comes to your value proposition, and loathe being laughed off the phone.   If your confidence has gone down the drain, in a downward spiral of self-doubt and you just don't know how to get out of your own way, this episode is for you.   How do you go from being afraid of the phone to mastering it and turning it into your most profitable, MONEY-MAKING MACHINE?   In this episode, I share why you’re afraid of the phone, and the 3 keys to unshakeable, unstoppable call confidence.   We tend to resist that which we deem, presume and assume to be painful. -Doren Aldana   Three Things We Learned     -Forge the diamond within you It’s a tough market, but there are still plenty of deals to be had. How do you make sure the pressure makes you STUD instead of a dud?   -The key to call confidence What does it take to become so self-assured with TOTAL CERTAINTY? It makes getting on the phone feel effortless and even fun. -How to win the self-image game Our businesses are a reflection of our inner world - our self-image. If we feel like an imposter, we’ll bring nothing but lack, limitation, and scarcity to the table. How do we shift into feeling secure, self-confident, and purpose-driven?

If you’ve been on the struggle bus ever since rates went up, this is just for you...   If you're like most mortgage pros right now, you’ve gone from making bank to scraping the bottom of the barrel, and you’re hunkering down waiting for rates to go back down to “normal.”   Here's the rub: your bills don’t care that it’s a "slow market" and if the outflow exceeds the inflow, we've got a problem. Come hell or high water, we've got to provide for our family. The question is, how do we win in this tough market?   Perhaps you're getting close to having to do something drastic, like throwing in the towel and going to look for 9-to-5 job. It doesn't matter how may so-called "solutions" you try, if you can't find one that works, eventually you're going to run out of tarmac. The struggle is real.   This is where Ben Davis found himself just 12 months ago -- struggling and desperate to find something that works to provide for his family. Then he took a chance and implemented our proven marketing system. In 6 months, he 4X'd his income, all without cold calling, buying crappy internet leads or kissing butts.   He’s gone from scraping the barrel to having to hire an assistant. What was his secret? How is he winning in this seemingly "un-winning" market?   In this episode, Ben joins me to talk about how he created such a massive breakthrough and how you can too by emulating his simple, yet powerful approach.   I went from not having that many prospects and not many applications to having way more than I started with. -Ben Davis    Three Things We Learned     -From squirt gun to fire hydrant How was Ben able to create a pipeline of leads and high-quality deals when so many LOs are leaving the business?   -Getting the top-producing Realtors on board No one wants to chase Realtors only to have them not give you the time of day. What can you do instead that actually works?   -How to break free from "Perfectionism Prison" The root of perfectionism is a flawed belief that they have to be "great out of the gate", but that's simply not true. How can you get faster, bigger results with a "seek progress not perfection" approach?

Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day?   Or do you just lack an effective "hook" to get their attention have them WANT to meet with you?   If so, this new podcast episode is for you!   If you start every day thinking, "there has to be a better way"... there is.   There are no merit badges for doing it the hard way. You can double or even triple your income in in the next 3-6 months, in spite of this "slow" market, as long as you follow these 3 really simple steps.   No more revenue rollercoaster.   No more feeling victimized by the market.   Best of all: no more waiting for crumbs to fall off the table from mediocre Realtors who don't have any business to send you.   It’s time to break out of worry prison and soar into the stratosphere with certainty and confidence.   How can you build up your pipeline in a down market? What "myth understandings" are keeping you from earning freedom money?   In this episode, I share how to become a BOOKING BEAST and take the shortest path to the CASH to win in ANY market (not just a "fair weather" market).   You’re just one VIP partner away from injecting massive momentum in your business. -Doren Aldana   Things We Learned     -Becoming a market victor, not a market victim Why hunker down and wait for the market conditions to improve when you can build a system that works in both fair and stormy market conditions?   -The single most profitable skill you can develop in your business How do we stop wasting time on things that don’t bring us closer to earning sustainable freedom money?   -Replacing chump partners with champ partners If you’re tired of doing all the pandering without getting paid, how do you tip things in your favor?   -Making your value proposition an EASY YES Are you unwittingly repelling Realtors with your approach? Use this simple test to find out!

If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain…   When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better.   How do we get our mindset in check so we can show up powerfully and resourcefully to overcome any challenges we face? How do we turn these current market conditions into a massive opportunity to take market share?   In this episode, I talk about 3 steps you can take to stop worrying and start winning in ANY market. Let's GO!!!   As long as you’re complaining about the market, you’re giving your power away. -Doren Aldana   Things We Learned   -How to overcome any challenge What's the secret to shift from feeling disempowered to feeling EMPOWERED, so you can power up your results?   -How to find peace in the midst of the storm The mental shift that allows you to stop trying to control the things outside of your control and focus like a laser beam on the things you CAN CONTROL with peace and poise   -How to release negative energy The proven technique for venting negative emotion without taking it out on yourself or your loved ones, so that hindering energy can release instead of remaining stuck inside you.  

If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it!   Think about it this way...    If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana   Things We Learned     - How to stop being seen as an Average Joe LO Top producers can spot a loan leech miles away. How do you change your energetic frequency so they see you as a Welcome Guest vs. an Annoying Pest?   - How to transform Call Reluctance into Relaxed Confidence How do you show up with that relaxed posture where you don’t need to convince, cajole, or persuade, you just simply ATTRACT?   - How to transmit TOTAL CERTAINTY How do we eliminate "wobble words" that transmit UNCERTAINTY and make the shift to TOTAL CERTAINTY, where everything that comes out of our mouths is dripping with confidence and clarity?   - How to leverage the most powerful motivator known to man What does it take to create a value proposition so powerful people would be crazy to turn it down? Discover the answer now... 

If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain.   Are you feeling stuck, wasting your time with the wrong Realtors who send you chaff (unqualified leads) instead of kernels (quality borrowers that close)?   If you are sick and tired of chasing and groveling for business?   What if you could knock the socks off a top producer, by WOWING them with an irresistible killer offer that's an "easy yes" value proposition?   In today's new podcast episode, you're going to learn how to do exactly that! Get ready to discover the "secret sauce" for getting top-producing Realtors totally addicted to you... in spite of the fact that they "already having a lender"!   To be a successful loan officer, you’ve got to be a successful marketer. -Kevin Bilberry   Three Things We Learned     - Attract more Realtors with more fun, flow and finesse How do you go from selling, persuading and chasing to ATTRACTING Realtors so you can have the "pick of the litter" and only work with the BEST agents who qualify?   - Become the IRREPLACEABLE SOLUTION A lot of top-producing Realtors have holes in their marketing, and are hemorrhaging money and opportunity... especially in today's market. How can you swoop in to become their HERO such that they start sending you ALL their buyers?   - The ALL CHEESE, no whiskers approach What’s the secret sauce to making FREEDOM MONEY for the rest of your life as an independent MLO, regardless of market conditions?   GUEST BIO   Kevin Bilberry is the CEO and head of product development at MoveTube. MoveTube has brought real estate search to your TV and made it fun. Head to http://myunfairadvantagesystem.com to sign up.

The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just survive but THRIVE... and take market share like never before.   How do we work through the fear and overwhelm and use this pressure to propel us higher? How do we use this tough market to take market share while our competition is dropping like flies? How do we cultivate a winning identity and a winning strategy so we can win in ANY market, not just in a "fair weather" market?   It’s time to get comfortable being uncomfortable -- that's how champions roll!   In this episode, mortgage professional Colleen Doyle joins me as a speak guest to share how she literally doubled her income in just 2 months without making a cold call. Tune in and discover how Colleen used the power of showing up in her authentic self with a compelling Realtor attraction strategy, to prosper and propel her higher IN SPITE of this challenging market.   Making a switch is hard. -Colleen Doyle   Three Things We Learned     - How to turn Frustration into Flying Higher What steps can we take when we don’t get the traction we want? What can help put the power thrusters on so we soar higher than ever before?   - Breaking free from Comfort Zone Prison How do we get out of our comfort zone to full our full potential? What does it take to expand out of our comfort zone and achieve our dreams?   - The wonders of a winning mindset All momentum starts from within. When we change the root, we change the fruit.     Guest Bio   Colleen Doyle is a Mortgage Loan Specialist.  A native of northwest Ohio, Colleen attended St. Ursula Academy in Toledo, and is a graduate of The Ohio State University.  While living in Michigan, Colleen formed and owned a mortgage company that served the Michigan and northwest Ohio areas.   With over 15 years of experience, Colleen takes the time to learn each customer’s home buying goals and recommends the financing solutions that will best fit their needs.  She specializes in all aspects of mortgage financing including VA, USDA, FHA programs, as well as construction and Jumbo Loans.  She also has extensive experience assisting first-time buyers with successful mortgage financing programs.  Colleen provides personal, friendly service and expertise to her clients throughout the entire home loan process.  She lives in Toledo with her husband and children.   Visit https://colleendoyleloans.com/  Find Colleen on Facebook @colleendoyleloans

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match.   How do we identify the dissonance between our goals and our standards? What are the consequences of staying in our comfort zone that allow us to settle for mediocre standards that don't align with our highest values and ambitions?   In this episode, I talk all about how raising your standards will raise your results, how to step into the best version of yourself, and the 3 steps you can take to develop champion-level habits to achieve champion-level results. Let's GO!!! Our standards are linked to our identity. -Doren Aldana   Three Things We Learned     - Goals vs. Standards What's the difference and why does it matter when achieving success in your life?   - The Power of Your Identity How to upgrade the way we see yourself so you stop self-sabotaging and get fully-aligned to live your BEST LIFE NOW!   - Breakdown to Breakthrough How to turn the pain in your life into a powerful force for growth that propels you into living your purpose with power, purpose and prosperity!

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive.   Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition?   In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any season.   If you don’t have the pressure of the preparation, then you’re never going to have the diamond that the pressure creates. -Doren Aldana   Three Things We Learned     - There is no success without pressure Pressure builds character. How can we use it to get stronger, wiser, and sharper?   - Viewing pressure as preparation Can viewing pressure as preparation and not agitation help leverage us for our own benefit?    - The peril of blame-shifting How can we take ownership and accountability for our faults and not shift the blame?

In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let alone thrive.   Is there a fast, efficient, expedient way to grow your income in the face of this market storm, so you can win in any market--not just a fair weather market?   In this episode, newbie LO Austin Klein shares his inspiring true story: how we went from ZERO to HERO... from being on the struggle bus, steeped in stress and sleepless nights, on the verge of failure, to multiplying his income seven-fold in just 6 months in the face of this market shift... without the hell of cold calling.   The biggest is never taking one. -Austin Klein   Three Things We Learned     - Work SMART, not hard When we crack the code on how to work smarter, not just harder, it's like upgrading from the shovel to the excavator.   - Feel the fear and do it anyway Fear holds us back from decisive action (striking when the iron is hot), and if we give in to it, we give our power away. How do we cultivate the courage necessary to create our BEST LIFE?   - Why you should be patient with a sense of urgency Being impatient is a great way to lose our peace and losing our peace is a great way to self-sabotage our success. How can we be patient with the process and at the same time, passionately pursue our purpose?   Guest Bio Austin Klein is a Loan Officer with PrimeLending , a national mortgage lender making the home loan process simple. Find Austin on LinkedIn @Austin Klein

If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents, we need to be able to stand out to ensure that we attract them vs. repel them.   How do we get Realtors to not only give us the time of day, but actually get them eager to work with us? How can total confidence help us to achieve what we want?   In this episode, I talk about why most mortgage pros repel realtors rather than attract, and why having the right approach is so important to your success. It is a combination of confidence, certainty and humility that’s compelling. -Doren Aldana   Three Things We Learned     -Certainty transference How believing in ourselves and having confidence in what we have to offer transfers to the hearts and minds of our prospects, and why selling ourselves on our selves is the first step to attracting top-producing Realtor partners.   -Having a champion identity How does living in our champion identity help empower us to our dreams?   -How to spruce up your value proposition How do we stand out from the crowd and ensure that our value proposition is unique and compelling?

The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative impact on our success.   How do we understand these myths and ensure we don’t fall victim to it? How do we increase our awareness in the industry and use it to propel us forward?   In this, I dive into the 5 myths most mortgage professionals believe that stunts growth and the impacts of believing these myths. Myths will erode, corrode and undermine your income potential and your power to produce. -Doren Aldana   Three Things We Learned     -Think about the marketing business When we begin to focus and acknowledge that we’re in the marketing business as mortgage professionals, changes occur that help us grow.   -How to win in any market Cultivate and condition yourself to thrive regardless of market conditions. What can we do to win in any market and not just a fair weather one?   -The limiting belief that a higher income means harder work Many people are of the belief that higher income means that you need to work harder which is not true. Can we work smarter without working harder?

As mortgage professionals, we want to be able to succeed all the time and not just in a fair weather market. That isn’t so easy if we do not have the proper skills.   What are some of the skills we need to be able to expand and succeed regardless of market conditions, rates and competition? How can we grow our businesses in the face of all these challenges?   In this episode, I talk about the top 3 profitable skills you need to know to be able to succeed in any market, how to become the best version of yourself so that you can grow your pipeline and scale regardless of market conditions. Chances are you’ll see an immediate shift in your ability to boost your income with just one identity shift. -Doren Aldana   Three Things We Learned     High level Realtor attraction One of the most important things to do as a mortgage professional is attracting top producing Realtors. What are some of the ways to get them to work with us? The power of being a merchant of certainty Developing a skill set to be able to determine what your client needs is imperative. How do we serve our people at the highest level? The importance of coaching How does coaching elevate our knowledge and can it give us new perspectives?

Agents are dealing with a market shift right now, and a lot of the low hanging fruit in the market has already been picked. Agents are looking for something more but are using the slow market as an excuse to not go out and get it.   How do we build our businesses on a solid foundation so that it brings in consistent income regardless of the market? What allows us to win in a shifting market?   In this episode, I discuss how to turn a slow market into an unstoppable success, what allows success in any market and how to do more with less to get optimal results. If you have the wrong strategy, it doesn’t matter how long or hard you work, it’s not going to fix the problem. -Doren Aldana   Three Things We Learned     Spending less time on the things that are not working How do we cut off the things that are less productive, and work on the things that produce optimal results? How to get more out of referrals Identifying referral partners isn’t enough. How do we nurture these partners to ensure growth? Building the dream team Champions surround themselves with champions. How do we build a dream team of champions so that we can uplift each other and provide value?

We all want to be in control of our businesses and watch them thrive, but with the current market shift, a lot of people are failing to meet their mark and doing more with less seems like a far-fetched idea.   How can we regain control and take the helm and steer our businesses toward success? Can we push the needle of profit and performance regardless of the market?   How can we be the least and last affected by the market downturns rather than being the first and most?   In this episode, I discuss 3 simple steps to help you thrive in 2023 and beyond and how to be successful in any market. Knowing what you want is the first step. -Doren Aldana   Three Things We Learned     Defining our success The concept of thriving differs from person to person. How do we figure out what it means to us? How to get aligned How do we align our goals and habits? Why it’s critical to be specific about what we want What can we do to create clarity around our goals?

Making $1000 or more in a day can seem like a far-fetched idea but with the right mindset and systems in place, it is attainable and it doesn’t matter if you’re new to the game or a veteran.   How can we make $1000 or more in today's challenging market? Is there a simple, expedited way to reach this goal? How can we go from zero to hero?   In this episode, I discuss the smart way on how to make $1000 or more a day as a mortgage professional, what you need to do to stand out in today's market and how you can get ahead of your competitors.   If you want to build the skyscraper of your dreams, you’ve got to dig a deep foundation. -Doren Aldana   Three Things We Learned     The path NOT to take There are no brownie points for doing things the hard way. How do we work smarter? How to go after top producers Going after top producers can seem intimidating but it pays off. Can we make it easier? Anchoring certainty in yourself People only believe in you if you believe in yourself. How does anchoring certainty in yourself help others see the value you deliver?

With everything going on in the shifting market, a lot of people are facing problems right now. Problems are inevitable and when we have big goals, we are going to encounter big ones.   How do we use these problems to propel us higher and help us thrive in any market? Can problems actually be a sign that we are on the right track?   In this episode, I discuss how problems are a key part of what it looks like to take on big goals and how to solve any problem in your mortgage business with grace, power and proficiency.   If you don’t have any problems, you’re probably not playing a big enough game. -Doren Aldana   Three Things We Learned     Why challenges are an opportunity for success Solving bigger problems means there are more opportunities to succeed and grow. How can we use these setbacks to make a bigger comeback? Embracing your problems Why should we embrace our problems instead of resisting them? How to shift from a victim mentality Having a victim mindset isn’t going to help us solve our problems. Why is it so important to shift our mindset from contraction to expansion mode?

The current shifting market has a lot of agents and LO’s in panic mode. Fear is a natural, human response. It’s normal to be fearful but what’s important is how we deal with that fear.   How can we conquer our fears and use it as an asset rather than a liability? What does the way we react and respond to fear say about our mindset?   In this episode, I discuss the importance of overcoming fear, how you can use fear to move forward as well as strategies to conquer fear and come out on top.   The difference between top producers and the mediocre majority is how they deal with fear. -Doren Aldana   Three Things We Learned     Why conquering fear is so important Why do we need to be able to overcome our fears and why is it so important for us to conquer the things that we are afraid of? Stepping out of the comfort zone There is comfort in familiarity but is growth possible in that space? Strategies for conquering fear Fear can stop us from moving forward or motivate us, how do we make it the latter?

Everyone’s feeling the heat of this unprecedented and difficult market. A lot of LOs are stuck on the struggle bus, freaking out because their income is a fraction of what it used to be.   The good news is just because the market’s tough doesn’t mean you can’t still profit and prosper. With the right strategy, you can win under any market conditions.   In today’s episode, we’re sharing some inspiring client success stories that prove that you can still move the needle on profit and performance when the market’s a little (or a lot) crappy.   You’ll also learn; -How Misty Sessions 10x’d her closings in 2 months without cold calling -How Joe Madrid booked 6 meetings with top-producing Realtors in 1 week -How Jelani Dorsey turned his annual income into his monthly income in just 2 months -How Tom Jacobs turned a list of 22 top-producing Realtors into 2 VIP partners and 5 referrals in just 2 weeks  -How Desiree Carter got 5 new loans in her pipeline from top Realtors without speaking on the phone  -How Brittany Quesnell landed a top dog Realtor team without a single cold call  -How Brett Clark landed 10 top dog Realtor partners in just 1.5 months without cold calling

In today's market, it can take a lot to get to the top and even more to stay there. We hear success stories of how the market's top producers climb the ladder, but not how they stay at the top when things change in the market.   How do top producers respond to adversity? How do they decide where to focus their energy? Stinkin’ thinkin’ isn't going to get us the results we desire, so how do we change our mindset from one that is focused on adversity?   In this episode, I discuss some of the quintessential traits that the top producers in the industry share, and the key to seeking out opportunity in adversity.   While the ordinary focus on adversity, the outstanding focus on opportunity. -Doren Aldana   Three Things We Learned   Turning adversity into opportunity Like everyone else, LOs face multiple adversities. How do the top producing LO’s turn adversity into opportunity? How to be a contrarian One of the things that LOs do to stand out in the market is doing the opposite of ordinary. How does going against the current attract the masses? Sift, sort and select. Rather than merely selling, the top producers are sifting, sorting and selecting when it comes to building their dream team of Realtors. How does this help them stay at the top?

In times of adversity, like a down market, it’s more difficult than ever to stay positive and use the struggle to learn and grow. Yet to get and stay ahead, this is the most important time to embrace adversity and use it beneficially.   Can we use a down market to actually grow mentally and financially?    In this episode, I look at three simple steps to shift our mindsets on adversity, draw on our innate resilience, and increase our income in a down market.  Being a champion is not about being perfect, it’s about seeking the best version of ourselves. -Doren Aldana     Three Things We Learned   How to shift our perspective on the adversity we face Anytime there is a down market, many of us focus on the adversity as something taking our joy. Is adversity making you better or making you bitter? How to focus on what we can change, and ignore what we can’t Surrender is powerful. When we focus on what we can control it gives us the opportunity to move forward, and come closer to living in the light, instead of the dark. How to stop chasing and start attracting It can be hard to adopt this particular posture, but we have to work toward attracting, rather than chasing agents.

From just getting started, to growing and scaling, there are so many steps to get up and running, and that’s before a market shift factors into things. Can we survive and even thrive when the market gets a bit shaky? How do we become our unstoppable selves and become the best in this business? In today’s episode, I answer questions submitted by listeners that cover mindset shifts, marketing tips and more to get you working smarter not harder.    There’s always an ocean of abundance available; the question is are you coming to that ocean of abundance with a little itty-bitty thimble… or a dump truck? -Doren Aldana     Three Things We Learned   How to get past the wall of resistance In today’s crazy market place there are multiple barriers that make our job in mortgage harder, how do we get over these and find success? Why we have to target top producers The fastest way to the cash is working with top real estate producers, but how do we crack the code to get there? Why we have to diagnose first, prescribe second Become irreplaceable and indispensable by offering the “cure” to the ailments of top producers

In the mortgage industry we’re often chasing down Realtors and working long hours putting power in the hands of others, but this doesn’t have to be our reality. What if we could flip the script and put the power back in our own hands? By putting more value on our time, and owning the gifts we bring to the marketplace, we can attract the right clients instead of trying to convince any Realtor to work with us. In this episode I talk with Tyshawn Young about how she put more value on her time, her decision to limit who she works with and how that all led to her doubling her income in just three months.   We can’t change our reality until we face our reality. -Doren Aldana     Three Things We Learned   How to show that we value our time How can we shift our mindset about time and work productively while not giving up personal time for ourselves? Why we should focus on attracting, not chasing How do we align our business to attract Realtors and clients without having to chase them down? Why it doesn’t take much to stand out Can we stand out and differentiate ourselves by simply asking the right questions and providing solutions in a way nobody else is?

With all the inflationary indicators in the market, it’s clear that the mortgage gold rush is over and a recession is well on its way. Many loan officers are going to find themselves in scramble-mode - experiencing business turbulence, operating in a precarious position, and facing a whole lot of uncertainty. How do you make sure you’re least and last affected by a downturn, not first and most? Believe it or not, right now is the perfect time to prepare to take market share, and thrive and grow while everyone else is dropping flies. How do we build stability into our business and make it Parthenon stable? In this episode, I’m going to share 3 ways to arm your business for a recession and build a rock solid foundation for you to enjoy whatever is happening in the market.   If you’ve noticed that you’ve been getting your ass kicked when it comes to your refi business dwindling and you’re in scramble mode, here are some words that will help you: never again. -Doren Aldana     Three Things We Learned   Why many loan officers find themselves in a precarious position Relying on one anemic aspect of the business makes us exceedingly vulnerable to market shifts, so what do we do instead? How to avoid the worst of the downturn, and even thrive through it What are the big mistakes that make you hyper-vulnerable to market downturns? How to create a treasure trove of opportunity How do we build a stable of rockstar Realtor partners?

Objections are a normal part of the game of business but unfortunately, many LOs let that pushback discourage them from taking further action. What are the top objections mortgage professionals face, and how can we get past them? In this episode, I present the various reasons why objections often stop mortgage professionals in their tracks and how to overcome them.   No event is good or bad except the meaning we add to it. -Doren Aldana     Three Things We Learned   Why Realtors give us lame objections What are the most common reasons real estate agents say "no" to us? 5 big reasons why objections trip us up What factors affect us when we get objections? The ultimate value proposition for attracting top-producing Realtor partners What offers make Realtors need us more than we need them?

A lot of what’s happening right now is stealing our confidence - a massive market shift, low inventory, hyper-competition, margin compression and higher prices. It's becoming harder to do business, and many people are struggling to earn only a fraction of what they used to make. Amid these challenges, what role does a high level of confidence play in keeping mortgage professionals in business? In this episode, I discuss how you can cultivate massive confidence so you can close more deals.   "We build muscles by lifting weights heavier than what feels comfortable, heavier than what we're used to, and that’s how we step into the best version of ourselves." -Doren Aldana   Three Things We Learned What a lack of confidence looks like How can you tell you lack confidence, and how can you fix it? Three different ways we kill our own confidence What kinds of thoughts and actions destroy our self-confidence? Three keys to cultivating massive confidence How can we build our self-confidence rather than destroy it?

A lot of people are struggling with the challenges in the marketplace from hyper-competition, income regression, to low inventory, and rising rates. Understandably, many LOs are freaking out – they're working longer and harder for less, their net income has dropped considerably, or they’re having a hard time converting deals into contracts. On the other side of this adversary, however, is an enormous opportunity because regardless of the condition, people will be getting into the market, moving up in the market, and getting divorced. All those require transactions that might as well be transactions with your name on them! In this episode, I shed a brighter light on the number one reason why your income is going backwards and how to fix it, regardless of challenges in the market.   "If we’re entering into new domains, we are stepping out of our comfort zones. And when we step out of our comfort zones, we discover how much we need to learn." -Doren Aldana     Takeaways What's really causing your business to go backward There are causes, and there are exacerbators. What’s the difference between both? Why most LOs fail to attract Realtors Why do most mortgage professionals get no-shows, BS excuses, and a high wall of distrust from Realtors? How to build a recession-proof mortgage business Why should you have a list of top-producing Realtors who need you more than you need them, adore you, and send you deals?

At a time when everyone is getting hit by the storm of a market shift, it's important to have a strong base of top-producing realtor partners, especially if you’re new to the game. In this kickass Q&A session, I talk about the best and shortest way to get more transactions and master the purchase market when you don’t have a stable of 10-15 rockstar Realtors sending you all the business yet.   The shortest path to the cash is always going to be top-producing Realtor partners. -Doren Aldana     Takeaways How to get more Realtor referrals without cold calling The importance of having a Realtor-attracting system, the right mindset, and the right posture. How to build a rock-solid recession-proof business in the purchase market What is the best way to build stability? Does diversification work? How to stay motivated when things are tough How do you induce motivation when you clearly lack it?

In this crazy seller’s market, it’s safe to say that LOs are feeling the heat on a lot of fronts. Rates are going up, margin compression is the order of the day, inventory is crazy low and the refi gold rush is hitting the point of diminishing returns. How do we get traction under these conditions and still build a solid recession-proof business? In this episode, I’m going to share 3 peace-of-mind-inducing winning strategies that will still get you to planet prosperity even as market conditions get more challenging.   "In this crazy seller’s market, everyone is clamoring after the same Realtors because rates are going up, inflation is going up, and the refi boom is drying up." -Doren Aldana     Takeaways  How to strategically guide clients to victory in a multiple offer scenario What powerful steps can you take to get your buyers under contract even if they’re not the winning bidder? High level marketing strategies to win over the best and brightest Realtor partners To succeed in a seller’s market, we need a bench of top producing Realtor partners, but how do we prime them to want to work with us when so many LOs are clamoring for their attention? Why helping Realtors get more listings will propel our businesses What is the ultimate bait for winning buyer clients in this crazy market?

With inflation rates only continuing to rise, we're on the cusp of a situation where average mortgage pros are set to drop like flies, while only the true winners remain. Our only option is to insulate ourselves from the market…but how? How can we position ourselves in such a way that it doesn't matter what's going on in the market, and we can excel regardless? Is there a way to protect ourselves from market conditions? In this episode, I'm sharing how to stay afloat and thrive in absolutely any market.   "Whether you like it or not or know it or not, people are searching you online, so you can't afford to be lackluster about your marketing strategies." -Doren Aldana   Takeaways  The importance of building a well-diversified, solid stable of top producing Realtor partners How many top producer partners should we be aligned with, and how can we capture their attention in the first place? How to build a 5-star reputation online Having a reputation that precedes us will always be the key to success in any market, but how can we go about building one? Why we need a multi-pillared, multimedia database marketing system in place Transactions will continue to take place, regardless of the state of the market, so how can we ensure we're in front of consumers, no matter where they are?