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Business
Amplomedia
Amplify Your Business is a weekly glimpse into the business tactics, challenges, and successes of entrepreneurs—hosted by CEO & Founder of Amplomedia, Lance Johnson. Real humans, real advice, delivered straight to your feed once a week.
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Amplify Your Business Chiwis

Amplify Your Business Chiwis

For Episode 180 of Amplify Your Business, we’re joined by Sarah Goodman, the founder and CEO of Chiwis. Chiwis is an organic health food company that makes fruit chips. But these aren’t the dried fruit that you’ve come to expect. The fruit used to make Chiwis products is farmed right down the street from the facility where they are dried and made into chips. Meaning that rather than getting dehydrated fruit chips that are brown and boring looking, Chiwis fruit chips are dehydrated at the height of their ripeness, which not only allows them to retain their bright colors, but also their sweet flavours. To learn more, visit the Chiwis website at https://chiwis.co/ or check out their Instagram.   00:00 - Intro 01:57 - What are three key things that every entrepreneur needs to know? 06:02 - Can you tell me a little bit about your products? 16:04 - The way you chose to methodically do the research before launching Chiwis, is that something you learned from your previous experience in the tech industry? 18:45 - Why did you start marketing Chiwis the way you did right from the start? Why did you choose to not go to farmer’s markets? 21:32 - Why was it that Whole Foods jumped all over Chiwis, even though they’re not known for doing that? 26:17 - What are the biggest things that you’re able to draw from, from the tech experience you have that you’re able to apply to Chiwis that is different from what the rest of the food industry is used to? 31:46 - What are you doing, at this stage, to prepare for something that might be larger than your projection is? 36:06 - Is it fair to say that the critical thinking you’ve displayed in launching Chiwis comes from the bootstrapping you’ve done? 39:21 - If you could write your past self a letter, what would that letter say? 41:04 - What were some of the big takeaways from the speech given by Nike’s CMO that you were present for? 43:06 - If any of our viewers wanted to get in touch with you, how could they do that? 44:14 - Outro
44:4528/10/2022
Amplify Your Business Goodlawyer

Amplify Your Business Goodlawyer

For Episode 179 of Amplify Your Business, we’re joined by Grant Lahring, a co-founder and Head of Growth at Goodlawyer, a software marketplace based out of Calgary, Alberta. Goodlawyer provides startup founders and other founders with specialized legal services enterprises that they can trust. Through Goodlawyer, startups have the ability to work directly with lawyers, rather than having to communicate through the firm and paying extra overhead and costs.   Goodlawyer are striving to elevate the legal experience for startups and entrepreneurs by offering transparency around pricing, knowing your price before you start, knowing your deadlines, and being able to talk to your lawyer whenever you want, not whenever they want. To learn more, visit their website at www.goodlawyer.ca    00:00 - Intro 01:20 - What are three things that you think every entrepreneur needs to know? 07:19 - Can you tell us a little bit about Goodlawyer? What problem are you trying to solve right now? 10:41 - From a competitive standpoint, does Goodlawyer have many competitors out there that have a similar model? 12:00 - How did you get involved with Goodlawyer? 14:16 - Can you share with us a little about what it’s like coming in as a co-founder but not in the original founding group? 16:43 - How does everyone at Goodlawyer handle the idea of taking risks?  18:52 - How do you approach conflict between partners at Goodlawyer? 20:58 - In your conversations with founders, have you found any common threads in terms of the skillsets that they bring to the table that differentiate the successful ones from those who struggle? 23:05 - From a personal perspective, what is one of the biggest challenges to the entrepreneurial life? 24:23 - What do you do to maintain your health - mental and physical - through all of the challenges and stress that being an entrepreneur brings? 28:00 - Do you have a favourite book, podcaster, blogger, or somebody that you admire and look forward to consuming their content? 30:46 - If you could write your past self a letter, what would it say? 34:09 - Is Goodlawyer self-funded, or have there been outside investors? 35:42 - If our viewers wanted to connect with you, what’s the best way to do so? 36:16 - Outro
36:4526/10/2022
Amplify Your Business Tradle

Amplify Your Business Tradle

For Episode 178 of Amplify Your Business, we’re joined by Blyth Gill, the founder and CEO of Tradle. Tradle strives to make parenting easier for parents of young children who tend to outgrow clothes very quickly, often before they’ve even had the chance to wear them. So instead of buying clothes, Tradle allows parents to have high quality clothes with the convenience of being able to return them and not worry about where they go after their children have outgrown them. They are keeping clothes in circulation as long as possible, reducing the need to always be manufacturing more clothes.    Tradle helps parents have a convenient clothing system of constantly circulating clothing for their children, while also helping brands keep their items in circulation as long as possible. It pushes brands to make clothing more durable and last for a long time. It’s the opposite of the new fast fashion trend while focusing on sustainability and durability, and taking some of the stress out of new parenthood. To learn more, visit the Tradle website or check them out on Instagram.   00:00 - Intro 01:25 - Can you tell the audience what you think three key things are that every entrepreneur should know? 03:52 - In terms of your business and your experience right now with Tradle, can you speak a bit more, what have you experienced from the ecosystem of small business support we’re seeing in cities across Canada? 05:30 - Tell me a little bit about Tradle. What problem does Tradle address? 07:26 - How do you address this idea of fast fashion, and manufacturers not wanting to create long-lasting pieces as it doesn’t benefit them if people aren’t coming in to buy more pieces? 08:49 - How does Tradle differ from clothing rental models we’ve seen cropping up recently? 10:29 - Can you talk to us a little about how the revenue share business model is going to work for Tradle? 15:02 - How does Tradle’s value prop differ from what parents have already been doing in the hand-me-down economy? 17:48 - If you could write a letter to yourself from before you started your entrepreneurial journey, what would that letter say? 19:52 - As an entrepreneur, how do you prepare for the roller coaster of emotions, challenges, ups, and downs that entrepreneurship brings?  21:58 - If you could go back in time, and do some things differently in terms of your entrepreneurial journey, what would you do differently? 24:29 - Have you been able to embed your core values into your own company culture yet? 25:16 - Do you have any plans right now to try to incorporate your core values into your company culture? 27:17 - What does success look like to you? How do you define success? 28:46 - If someone wanted to connect with Tradle, or with you directly, how could they do that? 30:45 - Outro
31:0724/10/2022