Rebranding a business is no joke! From (seemingly) simple website refreshes to logo updates, there’s a lot to consider before, during and after the process. Listen in as our Almost Productive hosts discuss questions to ponder before rebranding, pitfalls to avoid and keys to freshening up your look without alienating your audience. Plus, you’ll hear examples of real-life endeavors gone wrong.

In this bittersweet Coffee Break episode, the Almost Productive hosts dig deep. On the sweet side, you’ll hear everything from stories of childhood lore to preferences for faux holidays. But on the bitter end, this is (sadly) Ben’s last episode with the squad before pursuing an exciting career move. Tune in for all the details.

Silly, sassy and downright unhinged: Brands can make surprising plays on social media, with tones running the gamut from wholesome to lusty. In this Coffee Break, the team discusses a few standouts, including Wendy’s and Duolingo. Ben stumps the team with a pop quiz on some real-world social posts, and the results are surprising — at least for one team member.

Whether you geek out over data or find yourself a newbie to marketing numbers, Julie and the rest of the podcast team dive into some of their most-asked analytics questions, from “Where the heck do I start?” to “What does success look like?” If you've been wanting to develop a measurement plan for your business or better understand how your marketing efforts are doing, join them as they cover the basics of marketing analytics.  Curious to learn more? Check out the companion blog on our website.  

In honor of the 2024 Paris Olympics, Ben takes Addie, Julie and Shawn through some friendly, marketing-style competition. From an intense A/B testing challenge to a puzzling acronym identification match, whoever wins the most gold medals becomes the inaugural Marketing Olympics champion of 2024!

As a business owner, you know just how important positive reviews can be to attracting new customers. On the flip side, negative reviews can be detrimental. In this episode, Addie and the team cover the ins and outs of best practices for responding to those Positive Pollys (yes, you should be responding to positive reviews too!) and Negative Nancys. Let’s dive in.

Why do people work where they work? Sure, the money — but what else? What keeps employees engaged and motivated? As a follow-up to our episode on marketing careers (go check it out!), Julie and the team dive in to what brings them joy on the job. Find out what’s cool about working in marketing!

If you’ve ever considered using video as a strategy to market your business, you are not alone. Video is one of the best ways to build brand awareness, increase customer engagement and provide informative content. In fact, the average person watches close to an hour of video across theirsocial platforms each day. Tune in to this episode as Shawn, video producer Nick and the rest of the team dive into all things video marketing. 

Last episode’s brand loyalty discussion was so jam-packed, we had to extend it into two parts. In this follow-up Coffee Break, listen as Addie quizzes the rest of the Almost Productive gang on which American brands have the most loyal — dare we say “crazed?” —customers. You’ll never guess who is third on the list!

Are you particular about which brand of soda you sip? Will you go to war to defend your favorite piece of technology? These strong preferences impacting your daily decisions are a result of brand loyalty. In this episode, Addie and the team discuss their favorite brands and how that loyalty developed over time.

For this Coffee Break episode, Shawn and the team put informative banter to the side as they duel it out over a fun game of Snake Oil. Who can deliver the best sales pitch to win it all? Listen to find out!

If you could automate a part of your life with artificial intelligence, would you? That’s the question Ben and the team dive into on this episode of the Almost Productive podcast. From text message autocorrection to customer service chatbots, AI is already taking the world by storm. One of the most notorious AI sources, ChatGPT, is causing quite the stir, especially for marketing and other creative fields.

Despite perusing multiple social media platforms in a day, we all have one favorite. In this Almost Productive Coffee Break episode, Ben and the gang discuss the pros and cons of their social media platforms of choice. Have you ever fallen victim to the two-hour TikTok consumption hole only to come to and realize you don’t know who you are or what day it is? We definitely haven’t …

From concerns about it taking our jobs to appreciation of its ability to help us brainstorm, artificial intelligence, or AI, is a hot topic. On this Coffee Break podcast episode, Shawn and the team use a little help from AIto create a musical ode (with artwork!) to the Almost Productive podcast. Can’t get enough? Follow this link to view the artwork: https://newbostoncreative.com/blog/2024/04/08/almost-productive-podcast-coffee-break-ai-writes-a-song-for-us-episode-3   Check out the lyrics below: [Intro] Hey, hey, hey! Let's get loud, let's get proud, For the crew that's breaking the cloud, Shawn, Julie, Addie, and Ben, "Almost Productive," where the fun never ends!   [Verse 1] In the world of marketing, where ideas collide, They're the voices you trust, the ultimate guide, Chatting 'bout life, sharing laughs that never hide, With "Molly Jokes," they take you on a joyride.   [Pre-Chorus] Every episode's a journey, never the same, "Dive into "Nicks Noodles," it's more than a game, Would you rather this or that? It's not about fame, With Terry popping in, every moment's aflame.   [Chorus] "Almost Productive," where the beats never stop, From the highs of the market to the casual shop, With fake sponsors that'll make your jaw drop, This is the hype, and we're taking it to the top!   [Verse 2] Shawn brings the insight, with a wisdom so keen, Julie's got the stories that you've never seen, Addie's laughter, a treasure, always bright and serene, And Ben's the glue, making the team a machine.   [Bridge] In a world full of noise, they're your clarity, Discussing, laughing, in full sincerity, "Almost Productive," a podcast community, Join the fun, embrace the unity.   [Chorus] "Almost Productive," where dreams come alive, Where marketing's mystery we all can derive, With each host's charm, together they thrive, In this jock jam, we all take a high five!   [Outro] So here's to the team, to the laughs, and to the lore, To the questions, the noodles, and so much more, "Almost Productive," it's what we adore, Hit play, let's soar, it's what we're all waiting for!

With so many paths available to get the word out about your business, it can be hard to know which one is right for you. Email marketing is one option that is often overlooked. On today’s episode, Julie and the team break down the pros of email and how to build an impactful email newsletter. Don’t miss it!

The insurance commercial market is highly competitive and boasts a dazzling cast of characters (Flo! LiMu Emu! Jake!!). On this Coffee Break episode, Julie and the gang have an insurance commercial showdown. The top insurance companies enter a stadium, and only one comes out. Who will be the victor? Dig into the GEICO Gecko's origin story here: https://www.npr.org/transcripts/1102496094 Does this SNL skit make you rethink LiMu Emu's chances? https://youtu.be/sI3RhwSF8mo?si=8vZhoEDtXcepxNXy

For episode 6 of the Almost Productive podcast, host Shawn and the rest of the New Boston gang cover the ins and outs of building an online presence. From creating a website to developing email marketing campaigns, learn what goes into building an existence on the web.

In our first-ever Almost Productive Coffee Break episode, the hosts bring together two fan favorites: football and advertising. Just because the Super Bowl is over doesn’t mean we’re done discussing the commercials! In this new, shorter format, our team chooses their commercial champions and explains why their picks were so effective. Links to our favorite commercials: Dunkin' Donuts | The DunKings: https://youtu.be/Ve2miT5iF2M?si=OmMOuIIE4qxC5nka Uber Eats | Don't Forget Uber Eats: https://www.youtube.com/watch?v=Y7mLeyIETu0 Doritos | Dina & Mita: https://youtu.be/qQJyZseER6I?si=1Y8IcalmOe6GuTwd CeraVe | Michael CeraVe: https://youtu.be/vAf5TjiUJgo?si=bVBvB_bbX44sb4ZS

Counting down the days until the 2024 Super Bowl? Excited to chow down on your favorite snacks and watch this year’s commercials? (Oh, and the actual game?) We are too. In this episode, host Addie and the rest of the team discuss why Super Bowl commercials are such a big deal, which brands have thrived or flopped in previous years, and predictions for the 2024 ad lineup.

On this episode of the Almost Productive podcast, New Boston dives into, well, podcasts! Should every business jump on the podcast bandwagon? What are the benefits? And what all goes into making one yourself? The team also discusses a very philosophical question from producer Nick. Be sure to listen!

Happy holidays from your favorite marketing podcast team! Episode 3 dives right into everything merry and bright. Julie confesses she still gets her photo taken with Santa, and the team discusses the ins and outs of holiday marketing. Come for the laughs and leave with some advertising knowledge you never knew you needed. Links to the ads discussed in the episode: Meta Quest 2: https://youtu.be/TLH71Av9TkQ?feature=shared&t=354 Wayfair: https://youtu.be/TLH71Av9TkQ?feature=shared&t=622 Amazon long form: https://youtu.be/TLH71Av9TkQ?feature=shared&t=788 (short form: https://www.youtube.com/watch?v=4PFvK-AbUNU) Bubly: https://youtu.be/TLH71Av9TkQ?feature=shared&t=994 Kroger long form: https://youtu.be/TLH71Av9TkQ?feature=shared&t=1038 (short form: https://www.youtube.com/watch?v=DwxhLJ5inKM) Home Depot: https://youtu.be/TLH71Av9TkQ?feature=shared&t=1176