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***New Episodes Weekly 10am Mondays GMT+8*** Welcome to All Marketing's Digital Marketing Podcast on Spotify, your go-to destination for the latest trends, strategies, and tips in digital marketing. Hosted by Mark Williamson, this podcast covers everything from SEO, social media, content marketing, to innovative advertising techniques. Each episode is packed with actionable advice, insightful interviews, and real-world case studies, making it ideal for marketing professionals, business owners, and enthusiasts alike. Tune in to stay ahead in the ever-evolving digital landscape.
Total 26 episodes
1
Google Search Innovations
Join Mark Williamson as he explores Google’s latest search innovations, including AI Overviews, Google Lens, and Circle to Search.
Learn how these tools reshape the search landscape and how marketers can use them to drive conversions, visibility, and engagement.
Tune in for actionable strategies and real-world examples!
07:5325/11/2024
Smart Trolley Marketing
In this episode of The All Marketing Podcast, Mark Williamson explores the advertising potential of smart trolleys at Woolworths and Coles.
Learn how this innovative technology opens up opportunities for personalised recommendations, gamified shopping, cross-promotions, and enhanced in-store navigation.
Discover how brands can leverage these features to create unique and engaging retail experiences while navigating the balance of personalisation and privacy.
07:5117/11/2024
Google vs Meta (Facebook)
In this episode of The All Marketing Podcast, Mark Williamson takes a deep dive into the strengths and weaknesses of Google and Meta (Facebook) advertising.
Learn about intent-driven marketing on Google, audience targeting on Meta, and the best use cases for each platform.
Discover when and how to use both for maximum impact. Perfect for businesses weighing the pros and cons of Google vs. Meta into 2025!
08:5311/11/2024
US Election Marketing
In this episode of The All Marketing Podcast, Mark Williamson dives into the high-stakes world of US election marketing, spotlighting Kamala Harris and Donald Trump’s 2024 campaigns.
Learn how each candidate uses data analytics, influencer partnerships, and storytelling to connect with voters and make an impact.
Explore lessons on engagement, real-time marketing, and brand-building that apply to businesses of all sizes.
07:1903/11/2024
Optimising with HRV
In this episode of The All Marketing Podcast, Mark Williamson explores how Heart Rate Variability (HRV) tracking on the Apple Watch can optimise performance and wellbeing for business owners and marketers.
Learn how to use the Breathe app to track HRV in the morning and gain insights into stress, emotional resilience, and recovery.
Mark breaks down the pros and cons of HRV tracking and provides actionable tips for improving your HRV. Tune in to discover how this metric can help you stay on top of your game!
07:4027/10/2024
Micro-Moments in Marketing
In this episode of The All Marketing Podcast, host Mark Williamson explores the power of micro-moments in marketing.
Learn how to engage consumers in real-time with short-form content, mobile optimisation, and targeted ads.
Mark shares strategies and real-world examples of how businesses can capture attention in critical decision-making moments.
Tune in to discover how to make the most of these intent-driven touchpoints to boost engagement and conversions.
07:0320/10/2024
Sustainable Marketing
In this episode of The All Marketing Podcast, host Mark Williamson explores how small businesses can leverage sustainable marketing to build customer loyalty, differentiate from competitors, and create a positive brand reputation.
Learn how to implement eco-friendly strategies, communicate transparency, and see real-world examples of successful sustainable marketing campaigns from Perth-based businesses.
08:1313/10/2024
AI for Small Business
In this episode of The All Marketing Podcast, host Mark Williamson explores the transformative power of AI in small business marketing.
Discover how AI can help automate tasks, personalise customer experiences, and drive data-driven decisions.
Mark shares real-world examples of small businesses in Perth that have successfully integrated AI into their marketing strategies, along with some ethical considerations to keep in mind.
Tune in to learn how AI can revolutionise your marketing efforts and help your business grow!
08:0706/10/2024
The Power of Storytelling
In this week's episode of The All Marketing Podcast, host Mark Williamson explores the transformative power of storytelling in marketing.
Discover how brands can use storytelling to connect with their audience on an emotional level, build a strong brand identity, and differentiate themselves from competitors.
Mark dives into the psychology behind why stories resonate with people and shares examples of successful storytelling campaigns from top brands.
Tune in to learn how your business can harness the power of storytelling to create deeper connections and drive engagement.
09:5430/09/2024
Being Personable Pays
In this episode of the All Marketing Podcast, host Mark Williamson explores the importance of being personable and embracing personalisation in business.
Broadcasting from East Perth, Western Australia, Mark discusses how small gestures and tailored experiences can significantly impact customer satisfaction and loyalty. Learn about effective personalisation strategies and hear real-life case studies from Perth businesses, including a technology solutions provider, a mining company, and an engineering firm that have successfully implemented these approaches.
Discover how balancing technology with a human touch can help your business thrive. Tune in and find out why personalisation is key to building lasting customer relationships!
16:3523/09/2024
Authenticity In Marketing
In this episode of the All Marketing Podcast, host Mark Williamson dives deep into the power of authenticity in marketing.
Broadcasting from East Perth, Western Australia, Mark explores why being genuine and transparent is crucial for building trust and fostering long-term relationships with your audience.
Learn about the core principles of authentic marketing, discover actionable strategies to incorporate authenticity into your brand, and hear inspiring case studies from Perth businesses that are doing it right.
Whether you're looking to differentiate your brand or connect more deeply with your customers, this episode offers valuable insights to help you succeed.
Tune in to learn how authenticity can be your strongest marketing tool!
08:1616/09/2024
Creating Valuable Content
In this episode of the All Marketing Podcast, host Mark Williamson explores the art and science of creating valuable content that resonates with audiences and drives business growth.
Broadcasting from East Perth, Western Australia, Mark dives into the core principles of valuable content, from relevance and quality to engagement and consistency.
Learn actionable strategies to understand your audience, solve their problems, and tell compelling stories through various content formats.
Plus, hear real-life case studies from Perth businesses across different industries that have successfully implemented these strategies to connect with their audiences and boost their brand presence.
Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to help you craft content that makes a difference. Tune in now and start creating content that truly adds value!
06:4909/09/2024
Simplicity Sells
In this episode of the All Marketing Podcast, Mark Williamson explores the powerful concept of "Simplicity Sells" and how it can transform your business strategy.
Broadcasting from East Perth, Western Australia, Mark dives into the importance of stripping back to basics to create clear, focused, and effective marketing and business practices.
Learn from local Perth businesses that have successfully embraced simplicity, leading to increased customer satisfaction, streamlined operations, and enhanced brand loyalty.
Discover how simplicity in design, messaging, and product offerings can help you stand out in a crowded market and drive growth. Tune in to find out why less truly is more in the world of business!
05:0702/09/2024
The Perils of Offshoring
In this revealing episode of the All Marketing Podcast, host Mark Williamson unpacks the often overlooked consequences of offshoring business functions.
Broadcasting from Perth, Western Australia, Mark dives into real-life case studies where offshoring has backfired, costing businesses more in the long run than they saved initially.
From compromised quality and operational inefficiencies to severe security breaches, listen to why keeping it local might be the best strategy for your business. Plus, discover the long-term benefits of investing in Perth-based marketing experts.
Tune in to learn how prioritising local talent over offshoring could safeguard your business's future and enhance its growth.
04:1025/08/2024
Agencies vs. All Marketing
In this week's episode of the "All Marketing Podcast," we share a real-life story of a medium-sized timber flooring business frustrated by large marketing agencies' high costs and impersonal service. Discover how All Marketing offered a personalised and cost-effective alternative, delivering agency-level expertise without the overheads. We compare the pros and cons of working with large agencies versus a one-man consultancy, highlighting the benefits of personalised attention and affordability. Whether you're a small business owner or simply curious about marketing strategies, this episode offers valuable insights into finding the right marketing partner for your needs. Tune in to learn more!
05:1421/08/2024
The Craziest Tech Gadgets
In this week's episode of the "All Marketing Podcast," we explore the latest and most innovative tech gadgets from CES 2024. From Samsung's Ballie robot fitness assistant and Shift Robotics' Moonwalkers X—the world’s fastest shoes—to the Skyted Silent Communication Mask for private conversations, ZooGears TheButter piano for dogs, and the Flappie AI Cat Door for smarter pet management, we cover it all. We also dive deep into the Naqi Neural Headphones, which not only enhance your auditory experience but also allow you to control devices with your mind. Tune in to discover how these groundbreaking gadgets can transform your daily life.
Samsung Ballie:
Samsung Ballie
Shift Robotics Moonwalkers X:
Shift Robotics Moonwalkers X
Skyted Silent Communication Mask:
Skyted Silent Communication Mask
ZooGears TheButter:
ZooGears TheButter
Flappie AI Cat Door:
Flappie AI Cat Door
Naqi Neural Headphones:
Naqi Neural Headphones
06:1003/06/2024
Mobile Payment Tech
In this week's episode of the "All Marketing Podcast," we delve into the transformative world of mobile payment technologies for small businesses, focusing on Apple's Tap to Pay and Square's processing software and terminals.
Discover how these innovative solutions streamline transactions, enhance customer experience, and integrate seamlessly into comprehensive marketing strategies.
We'll explore real-world applications, the benefits of these systems, and how they can be leveraged to drive business growth and customer engagement. Tune in to learn how embracing these technologies can position your business at the forefront of the digital economy.
Resources:
https://developer.apple.com/tap-to-pay/how-to-accept-payments/#contactless-payment
https://squareup.com/au/en/payments
04:3929/04/2024
Navigating Google's Tightrope: Tales of Compliance
In this episode of the "All Marketing Podcast," we explore the critical importance of compliance with Google's advertising policies through real-life cases from Western Australia and Queensland.
Learn about a WA mining safety wear business that faced significant challenges after their Google Ads account was suspended and a Queensland business struggling to reactivate their Google My Business profile.
Discover the severe consequences of non-compliance, the importance of addressing issues on original accounts to avoid potential lifetime bans, and the benefits of expert guidance in navigating these complex digital landscapes.
Join us to ensure your business adheres to Google's stringent standards.
06:5121/04/2024
Enhancing Customer Interactions
In this episode of the "All Marketing Podcast" titled "Enhancing Customer Interactions," we explore the crucial role of Google My Business (GMB) messaging and QR codes in improving customer engagement. We delve into a case study from Perth, where a client's failure to respond to GMB messages promptly led to a temporary disabling of this feature, resulting in a significant lead loss. We also discuss the benefits of QR codes for local businesses, providing recommendations for websites that allow easy QR code creation and highlighting how these tools can streamline customer interactions and enhance the digital experience.
References:
1. https://www.qr-code-generator.com/free-generator/
2. https://forqrcode.com/
3. https://goqr.me/
05:0014/04/2024
Unique Selling Proposition
Unique Selling Proposition: Your Key to Competitive Advantage in Business.
This week on the "All Marketing Podcast," we dive into the concept of the Unique Selling Proposition (USP) and its critical role as the backbone of a company's competitive advantage in the business world. A USP distinguishes a business from its competitors by highlighting unique features or benefits that make its product or service the preferred choice for its target customers. We'll explore how identifying and effectively communicating your USP can not only captivate your target audience but also solidify your market position.
More: https://www.allmarketing.com.au/blog/unique-selling-proposition-your-key-to-competitive-advantage-in-business/
06:5910/03/2024
Google Ads Account Suspensions
In this week's episode of the "All Marketing Podcast," we delve into the critical issue of Google Ads account suspensions, a situation that can significantly impact any business relying on digital advertising. Google Ads accounts can be suspended for various reasons, including policy violations, suspicious activity, or non-payment. Understanding the specific cause of your suspension is the first step toward resolving the issue and getting your account back in good standing.
04:1303/03/2024
The Evolution of Marketing
In this insightful episode of the "All Marketing Podcast," host Mark Williamson, direct from East Perth, explores the evolving landscape of digital communication, focusing on emerging technologies set to reshape the future of marketing. Mark begins with a personal note, apologising for missing the previous episode due to a family loss, thanking listeners for their understanding and support. Diving into the heart of the episode, Mark discusses the potential successors to traditional email, highlighting the rise of dynamic platforms like Slack, Microsoft Teams, and particularly Google Workspace's chat function as more collaborative and instant alternatives for business communication.
05:1429/02/2024
Psychology of Marketing
Dive into the heart of East Perth with the "All Marketing Podcast," hosted by Mark Williamson, the visionary behind All Marketing. This special 2024 edition takes you on an enlightening journey through the dynamic world of marketing psychology, blending cutting-edge insights with actionable strategies. From the art of emotional storytelling to the subtleties of color psychology, and the imperative of ethical marketing, Mark unpacks how understanding the human behind the consumer can transform your marketing efforts. Whether you're a seasoned marketer or just starting out, this episode is packed with valuable tips to help you connect more deeply with your audience and enrich their lives through mindful marketing practices. Tune in to elevate your marketing game and forge meaningful relationships with your customers.
04:5618/02/2024
How to Remove Google Reviews
Today, we dive into the critical issue of handling fake and malicious Google reviews. Our episode, based on insights from Mark Williamson of All Marketing, explores the legal landscape in Australia concerning these unwarranted reviews and provides a practical guide on how to effectively flag and remove them from Google. We'll also discuss the possible legal routes if Google doesn't act on your report, and wrap up with strategies for preventing negative reviews and maintaining a positive online reputation. Tune in for an essential discussion on safeguarding your business's digital footprint.
Resources: https://www.allmarketing.com.au/blog/how-to-remove-fake-and-malicious-google-reviews/
06:5411/02/2024
7 Digital Marketing Trends
In this deep-dive episode of the All Marketing Podcast, host Mark Williamson, Perth's premier marketing consultant, explores the cutting-edge of digital marketing trends reshaping the landscape in 2024.
From the power of supercharged customer relationships and the innovative features of Meta's "Remind Me" to the immersive world of Connected TV and the precision of weather-based advertising, we cover the strategies that are setting the pace for the future of marketing.
Discover how decentralised social networks and a renewed focus on sustainability are influencing consumer expectations and why artificial intelligence is the linchpin in the evolution of marketing strategies. With special emphasis on how these developments are being embraced in Australia, Mark provides actionable insights and expert advice on leveraging these trends to catapult your business ahead of the curve.
Whether you're a local business owner looking to refine your digital marketing approach or a marketing professional eager to stay ahead of the latest innovations, this episode is packed with valuable information designed to help you navigate the ever-changing digital marketing frontier.
Tune in to gain a comprehensive understanding of the latest digital marketing technologies and learn how Australian businesses can adapt these trends for enhanced marketing success.
08:0805/02/2024
Top 3 Digital Marketing Trends
Join Mark Williamson of All Marketing a leading digital marketing consultant in East Perth with the top three digital marketing trends of 2024.
03:2129/01/2024