35 | How to Get Superfans, A Conversation with Branding and PR Coach, Diane Foy
I recently had the pleasure of chatting with Diane Foy, a personal branding specialist, on my podcast. Diane's background is pretty diverse; she started as a photographer and makeup artist before becoming a trusted PR coach for creatives from various fields, including actors, musicians, and artists.
Diane and I had a great conversation about the importance of personal branding in today's world, especially with the transition of media from traditional to digital platforms. The key, according to Diane, is understanding why you do what you do before starting PR or marketing. That means focusing on personal development and genuinely understanding and believing in your mission. Once you have that down, you can express yourself, your mission, and your uniqueness through stories and posts in a way that doesn't feel forced. That's what turns regular fans into superfans.
We also talked about the concept of "superfans," who are not just loyal fans but potentially clients, customers, and even industry insiders. Diane stressed the importance of figuring out what sets you apart and communicating that through your stories.
We also touched on the importance of having a robust press kit, which should include high-quality photographs, a compelling bio, talking points, and past media coverage.
Lastly, we discussed the role of social media following. Diane pointed out that outlets today are not only interested in a large follower count but also active engagement with followers, which can increase opportunities for features and promotions in the media.
Overall, it was a great conversation, and I learned a lot from Diane. Her insights on personal branding and PR were invaluable, and I'm sure you'll find them helpful too.
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Recommended Videos:
➡️ Get Better Auditions & Roles: Branding for Actors https://youtu.be/soDZyNpftkI
➡️ Actions that Book Jobs - What Working Actors Do That You Should Do, Too https://youtu.be/PvDRnfDR8HM
➡️ Self Sabotage & The Actor: How to Change Limiting Beliefs
https://youtu.be/Qzk4lbok-JM
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BTW, I use Riverside to record all of my interviews and can't recommend it highly enough. It delivers much better audio and video in separate, editable video and audio files. Try it for free: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=actbold
00:00 Introduction and Guest Welcome
01:31 Diane Foy's Journey to Personal Branding
01:47 The Power of Artists and Diane's Multi-Passionate Background
03:07 Transition to Entertainment Management and Publicity
04:21 Challenges of Upcoming Artists in Getting Press
09:23 The Importance of Personal Development in Personal Branding
11:58 The Role of Social Media in Personal Branding
14:08 The Importance of Authenticity in Personal Branding
16:03 Components of an Effective Press Kit
35:59 The Role of Personal Branding in Attracting Superfans
42:19 Conclusion and Final Thoughts
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Find Anne:
https://www.instagram.com/annealexandersieder/
https://www.instagram.com/act_bold/
Find Diane:
Website: https://dianefoy.com/
Free eBook: https://ebook.dianefoy.com/
Free Discovery Call: https://dianefoy.com/booking
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