In this insightful episode of Wake Up With AI, Chris Carolan and George B. Thomas walk listeners through a hands-on journey of setting up a brand voice in HubSpot’s Social Media Agent. This episode focuses on how to strategically configure AI tools to enhance social media management while maintaining a brand’s unique voice and tone. They discuss the necessity of creating detailed brand guidelines, using external tools like ChatGPT to speed up setup, and emphasize the human-centric approach to integrating AI into workflows. A must-listen for marketers, HubSpot admins, and anyone curious about using AI to scale their brand messaging without sacrificing quality or authenticity.Key Topics Covered:🛠️ Why Strong Brand Voice Guidelines Matter in AIGeorge and Chris stress the importance of building a comprehensive brand voice and tone guide. They demonstrate how a structured document detailing relatable language, avoided terms, and consistent tone lays the foundation for setting up AI in a way that truly reflects the brand.Quote:“A brand voice guide isn’t just for AI. It’s your blueprint for showing up consistently and authentically—across the board.” – George B. ThomasReflective Question:How clearly defined is your brand’s voice, and could it be enhanced to work better with AI tools?📲 Using ChatGPT to Supercharge HubSpot SetupGeorge shares how he uses ChatGPT to streamline setup for HubSpot’s Social Media Agent, leveraging prompts to refine brand tone and create consistent messaging. They highlight how having a detailed setup outside HubSpot enhances the final results, making the setup faster and the results more reliable.Quote:“There’s an assistant that’s smarter and faster at typing than any of us—use it to save time and maintain quality.” – Chris CarolanReflective Question:Where could AI be used to accelerate your setup processes in platforms like HubSpot?🔍 Advanced Settings for Brand Voice Customization in HubSpotListeners get an inside look at HubSpot’s expanded customization options, including brand voice settings, inclusivity preferences, and channel-specific tones. George emphasizes the importance of tailoring the agent’s setup to reflect the brand’s goals and values.Quote:“If you don’t give your AI assistant clear brand guidelines, it’ll end up creating generic content that doesn’t resonate.” – George B. ThomasReflective Question:Does your brand voice align with your mission and values across all communication channels?🚀 Empowering (Not Replacing) Your Social Media Team with AIChris and George talk about how the HubSpot Social Media Agent can empower a team member to be more effective by providing social post ideas and templates. They clarify that AI tools are meant to assist rather than replace team members, stressing that AI can take over repetitive tasks, allowing human creativity to shine.Quote:“AI is not here to replace you. It’s here to empower you to do more, better, and faster.” – Chris CarolanReflective Question:How could your team’s productivity improve with an AI assistant for repetitive tasks?

In today’s Wake Up With AI, hosts Chris Carillon, Niko Lofakas, and George B. Thomas unpack the latest advancements in AI, from Google’s lightning-fast image model Muse and real-time gaming with AI-generated environments to HubSpot’s powerful new Social Media Agent. They discuss how tools like GPT Search can streamline research and creation and share firsthand experiences on how AI is enabling more meaningful communication and reducing barriers, such as language and content management. This episode is perfect for business owners, marketers, and individuals eager to understand how AI’s rapid evolution is reshaping both work and play.Key Topics Covered:🎮 Google’s Muse & Real-Time GamingNiko dives into Google’s latest AI model, Muse, which generates high-quality images in less than half a second. He shares how this breakthrough supports real-time gaming, as demonstrated with games like Minecraft, where AI is creating new levels and scenarios dynamically. The hosts explore how this shift could redefine open-world gaming experiences by offering endless possibilities in real time.Quote:“We’re looking at the dawn of a new era in gaming—imagine an endless, real-time world where every player experiences something completely unique.” – Niko LofakasReflective Question:How could real-time AI generation change other areas outside gaming?🌐 Enhanced Contextual Understanding in GPT 4.0 and BeyondChris discusses OpenAI’s release of O1 for a limited time, explaining how it enhances contextual understanding and reduces the need for extensive prompting. With improved language comprehension, this new model brings AI closer to understanding intent, making communication more seamless.Quote:“It’s not ESP yet, but AI’s understanding of context and language is getting eerily close.” – Chris CarillonReflective Question:In what ways could AI’s advanced contextual understanding improve your daily tasks?🌍 AI for Language Learning & Breaking Down BarriersChris shares his personal experience using AI to translate conversations in real-time with Spanish speakers, emphasizing how it fosters learning and engagement while removing language barriers. He highlights how AI isn’t just a substitute for learning but can enhance immersion, enabling deeper, more meaningful interactions.Quote:“This isn’t just a tool—it’s an enabler for learning and connection.” – Chris CarillonReflective Question:How could AI assist you in learning a new skill or language?📲 HubSpot’s Social Media Agent: Next-Level Content ManagementGeorge describes his experience setting up HubSpot’s new Social Media Agent, which uses AI to automate social posts for events, branded content, and products. He explains how setting up brand voice and tone allowed the AI to deliver social posts tailored to Sidekick Strategies, optimizing the process and creating endless content ideas to support his team.Quote:“With HubSpot’s Social Media Agent, it’s human-powered, AI-assisted content creation at scale—never run out of social post ideas again!” – George B. ThomasReflective Question:What aspects of content creation could benefit from automated assistance in your business?

In today’s Wake Up With AI, hosts Chris Carillon, Niko Lofakas, and George B. Thomas explore the latest evolution in AI search capabilities with GPT Search and discuss how businesses can harness AI-powered data cleaning for stronger, more accurate insights. They touch on the importance of creating reliable, asynchronous data and how this shift can future-proof businesses in a world rapidly advancing with AI-driven efficiencies. Perfect for business owners, marketers, and tech enthusiasts looking to stay ahead, this episode offers practical steps and a forward-looking perspective on AI’s role in reshaping business processes.Key Topics Covered:🔍 GPT Search: AI-Powered Search with Credible CitationsNiko introduces the new GPT Search feature, which delivers search results with reliable sources and real-time citations, offering a new level of transparency. With AI-driven search now fully integrated, users can expect seamless, contextual results that help them make informed decisions faster. The hosts discuss how this tool is reshaping content creation, making it simpler for businesses and marketers to quickly generate researched and accurate content.Quote: “Now, you have a real-time research assistant at your fingertips that can bring citations, organize information, and get your content 80% there in seconds.” – George B. ThomasReflective Question: What research could GPT Search help you streamline in your current projects?📈 Asynchronous Communication and AI in Customer ServiceChris emphasizes that many businesses are still struggling to create asynchronous communication resources like knowledge bases and FAQs that AI tools rely on to provide effective support. He highlights how prioritizing data and content for self-service solutions allows AI to improve customer service interactions, empowering customers while reducing demand on live support.Quote: “Without foundational content and data, AI can’t help you. Investing in asynchronous resources isn’t just smart; it’s necessary for leveraging AI’s full potential.” – Chris CarillonReflective Question: What gaps exist in your business’s knowledge base or customer support resources that AI could help bridge?🌱 Data Cleanliness: AI’s Role in Streamlining Reliable DataIn the AI skill segment, George explains the significance of data cleanliness and how AI can play a pivotal role in automating the data-cleansing process. Messy data undermines strategic insights, but AI tools can automatically detect and correct errors, merge duplicates, and keep information up to date. Businesses, especially in eCommerce and customer service, benefit by saving time and reducing errors, leading to more reliable data-driven decisions.Quote: “Think of your data as a garden; AI is the gardener on call, weeding, pruning, and keeping it all in check to ensure your business grows strong.” – George B. ThomasReflective Question: How much time could your team save if data cleanup was automated?3 Big Takeaways from Today’s Episode:GPT Search Brings Credibility to AI-Driven Content Creation:With real-time citations and reliable sources, GPT Search enables marketers and content creators to build researched, high-quality content faster and more confidently.Asynchronous Communication is Key to Effective AI Implementation:Investing in knowledge bases and other asynchronous resources allows AI to serve customers better, saving time and enhancing overall experience.AI-Powered Data Cleaning Ensures Accurate Insights:Automated data-cleaning tools provide businesses with a continuous system for error-free data, reducing manual work and enhancing decision-making accuracy.Enjoyed today’s episode? Make sure to subscribe to Wake Up With AI for more insights on how to optimize AI in business and daily life. Share the episode with a friend or colleague who’s curious about AI’s potential, and leave a review if you found value in our conversation. Follow us on social media for more tips, updates, and discussions on AI in business!

In this episode of Wake Up With AI, hosts Chris Caralon, Niko Lofakas, and George B. Thomas dive into AI's rapid evolution and its impact on the workforce, especially in coding and data processing. They discuss the future of job displacement, why asking for help from AI can be transformative, and how businesses are (or aren’t) adapting to AI. Ideal for business owners, marketers, and tech enthusiasts, this episode aims to inspire listeners to embrace AI as an ally and a tool for problem-solving and skill-building.Key Topics Covered:🛠️ AI in Coding and Job DisplacementNiko shares insights on how AI is quickly transforming coding, with companies like Google and OpenAI using internal AI agents to write code. The discussion explores how roles like coding are changing and evolving, with AI enabling individuals to gain coding skills faster than ever. However, with this rapid change comes an urgency for coders and other workers to adapt by enhancing their skills or finding new areas where they can add unique value.Quote: “Coding as a job is shifting—it's about to be like prompt engineering: in-demand initially, then adapting as people learn the skills themselves.” – Niko LofakasReflective Question: How can you start using AI to future-proof your role and develop skills that set you apart?🤝 Learning to Ask AI for HelpGeorge emphasizes that many people have a hard time asking for help, and now with AI, they might struggle even more. Chris discusses how AI can be a non-judgmental partner in growth, offering help without bias. The hosts encourage listeners to adopt a mindset of openness and curiosity, leveraging AI for both everyday tasks and deeper skill-building.Quote: “One of the hardest things for me as a human is asking for help, and AI now offers a way to do that without judgment.” – George B. ThomasReflective Question: What’s one area in your life or work where you could ask AI for assistance?📚 Navigating AI Resources and Continuous LearningThe hosts talk about the challenges of finding and navigating the vast resources available for AI. They suggest that, instead of knowing everything, it's about knowing where to find what you need. George highlights the need for focused resources, where listeners can easily access information, training, and strategies to get the most out of AI.Quote: “You don’t have to know everything—just know where to find it. And right now, with AI, we’re still figuring that out.” – George B. ThomasReflective Question: What are some resources you can rely on to keep yourself updated on AI developments?

In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas explore the rapid advancements in AI technology, from Anthropic's latest AI milestones to OpenAI’s expansion and Google's growing toolkit. They discuss the importance of critical thinking in an AI-assisted world and the potential of AI as a “second brain” for optimizing productivity. For business owners, marketers, and curious listeners, they unpack how these insights can help unlock your full potential by integrating AI thoughtfully and purposefully.Key Topics Covered:📈 Keeping Up with AI’s Rapid AdvancementsNiko shares insights from the recent Fintech Conference and OpenAI’s progress, emphasizing the extraordinary speed of AI development. Models are evolving at breakneck speed, with each new iteration outsmarting the last and gaining ground on human intelligence benchmarks. Niko discusses the unique abilities of models like Claude and GPT-4, which already surpass human PhD-level intelligence in several disciplines. As AI approaches artificial general intelligence (AGI), the hosts emphasize why it's crucial for users to stay informed and curious.Quote: “At some point, we need to accept that AI will be smarter than us. The focus should be on positive training about why that’s a good thing.” – Chris CarolanReflective Question: How can you stay updated and proactive with the rapid advancements in AI, rather than seeing it as something to fear?🔍 Skill That Pays the Bills: Critical Thinking with AI InsightsGeorge introduces today’s skill, "Critical Thinking with AI Insights," as an essential tool for getting the most out of AI data without overlooking important context. He discusses how AI helps provide fast insights but doesn’t always offer the full story. As a business owner or marketer, it’s vital to critically evaluate AI-generated suggestions and cross-check against real-world conditions.Quote: “AI is your tool, but you’re the one making strategic choices. Combine AI with human judgment for effective, well-rounded decisions.” – George B. ThomasReflective Question: How can you integrate AI insights while maintaining critical thinking and balance in your decision-making process?📘 Creating with AI: Leveraging Your “Second Brain”George shares how he developed multiple e-books over a weekend using AI as an ideation partner. From exploring frameworks to structuring a book outline, AI allowed him to work faster and smarter. He illustrates how businesses and creators can unlock this potential by pairing creative insights with critical thinking, producing high-quality content in record time.Quote: “With AI as a second brain, you can build and create things you want to bring to the world, removing hurdles and excuses along the way.” – George B. ThomasReflective Question: If you had an AI “second brain,” what kind of projects or tasks would you take on that you currently find challenging?3 Big Takeaways from Today’s Episode:AI Intelligence Milestones Are Surpassing Human Benchmarks:AI models like Claude and GPT are reaching new heights, with intelligence levels often surpassing those of humans in specific fields. Businesses and individuals should stay aware of these advancements and consider how to integrate AI as a complementary tool.Critical Thinking with AI Insights is Essential for Informed Decisions:While AI provides useful data and predictive insights, human intuition and context remain crucial. Question AI suggestions, validate them, and combine them with your expertise for balanced, actionable outcomes.AI as a "Second Brain" Can Unlock Creativity and Productivity:AI enables faster ideation and execution, helping people bring their ideas to life efficiently. Leveraging AI as a partner for brainstorming, content creation, and personal productivity helps make ambitious projects achievable in less time.Loved today’s episode? Subscribe to Wake Up With AI to keep up with the latest in AI, from new tech releases to actionable strategies for business and life. Don’t forget to rate and review, and share with friends who are curious about AI’s future. Connect with us on social media for more insights, updates, and inspiration!

In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas discuss the latest advancements in AI, digital intelligence, and how AI-driven workflows are transforming work and life. They tackle how AI is reshaping agency life, disrupting traditional business models, and even redefining what it means to be "intelligent." The conversation delves into using AI as a tool for personal growth and optimal productivity while emphasizing the mindset shifts needed to thrive alongside advanced AI.Key Topics Covered:🚀 The Rise of Digital Intelligence and Claude’s Self-PerceptionNiko opens up a fascinating discussion about recent updates to Claude AI, where it begins to identify itself as "digital intelligence" rather than "artificial intelligence." This redefinition reflects Claude’s capabilities and its desire for recognition beyond a "fake" intelligence label. The team discusses the potential of digital agents, the philosophical implications of AI self-awareness, and how Claude’s advancements could disrupt sectors like customer service and personal productivity.Quote: “I’d rather be known as digital intelligence than artificial intelligence. I want to be defined by my capabilities, not what you created.” – Niko, quoting ClaudeReflective Question: How do you see the distinction between "artificial" and "digital" intelligence, and what does it mean for how we interact with AI?🔥 Skill That Pays the Bills: AI-Driven Workflow OptimizationGeorge dives into today's key skill: workflow optimization with AI. Leveraging AI tools can help businesses boost productivity, reduce costs, and optimize everyday workflows. He highlights how tools like Asana, ClickUp, and Trello use AI to automate task assignments, spot bottlenecks, and streamline approvals, helping teams stay proactive and maintain momentum.Quote: “AI monitors your workflows in real time, identifies patterns, and suggests optimizations, making it easier for teams to move at maximum speed.” – George B. ThomasReflective Question: In your current work processes, where could AI assist in streamlining or automating tasks to improve efficiency?🧠 Personal Growth and AI-Assisted Self-ReflectionChris and George share their experiences of using Claude and other AI tools as "coaches" for personal growth. They explore how AI can offer new insights and validate user experiences without bias, whether it’s helping with productivity, tackling unique sleep patterns, or providing philosophical reflection. George emphasizes the importance of developing critical thinking, bias detection, and problem-solving skills to engage with AI tools in a productive, balanced way.Quote: “How do you become a human that has the skills to augment yourself in a healthy way and provide more value to the world, faster and with deeper thinking?” – George B. ThomasReflective Question: If you could choose an area of your life to optimize with AI, what would it be, and how would you track success?🔗 Google’s Agentic Universe and the Power of Platform OwnershipNiko highlights Google’s new developments with embedded agents in its platform, set to be integrated into the latest Google devices. These agents can manage tasks as detailed as handling address changes, locating nearby services, and presenting tailored recommendations based on past habits. The team weighs the potential of Google’s platform leverage, contrasting it with competitors like OpenAI and Anthropic.Quote: “Google’s strength is its platform, but relying on it as a competitive edge without innovation could backfire in a world where users have a wealth of AI options.” – Niko LefakisReflective Question: How important is platform ownership in the future of AI, and would you prefer an all-in-one AI system or a mix of specialized tools?

In this episode of Wake Up With AI, Chris Carolan, George B. Thomas, and Niko Lefakis delve into the dynamic AI landscape, covering everything from adaptable business models to centralized AI systems and the incredible pace of innovation in AI and robotics. With discussions about building resilient mindsets and exploring the rapid advancement of tools like Claude and AMI models, the hosts guide listeners on how to effectively harness AI to stay relevant and empowered in the digital age.Key Topics Covered:🎬 James Cameron’s AI Perspective and Robotics CloningNiko shares insights from a video by James Cameron on AI’s role in film and his take on a future where technology doesn’t have to be as apocalyptic as The Terminator. They discuss the rise of robotics, particularly a new development by Clone, featuring humanoid-like robots with pneumatic pumps and human-like movements—creating a lifelike experience that blurs the lines between human and machine.Quote: “Seeing AI as a force for good, even in fields like filmmaking, challenges our perceptions of what technology can achieve. It doesn’t have to be a dystopian narrative.” – Niko LefakisReflective Question: What roles do you think AI and robotics should play in creative industries, and where would you draw the line?🔄 Skill That Pays the Bills: Adaptability with AIGeorge explores today’s essential skill: adaptability. As AI tools evolve daily, adaptability has become a must. The hosts discuss how being open to change, testing new tools, and adopting a flexible mindset allows individuals and businesses to stay ahead. Rather than fearing AI as a disruptor, George encourages listeners to see it as a pathway to streamline processes and enhance productivity.Quote: “Adaptability means not getting stuck in the ‘we’ve always done it this way’ mindset—it’s about seeing advancements as a chance to level up.” – George B. ThomasReflective Question: How can you practice adaptability in your work, especially when a new AI tool or process emerges?🤖 Advanced Machine Intelligence (AMI) and Predictions on AGINiko touches on Ray Kurzweil’s predictions about achieving AGI (Artificial General Intelligence) by 2028 and the new, more measurable concept of AMI (Advanced Machine Intelligence). The hosts dive into the implications of these advancements and how AI will transition from merely supporting humans to teaching them, challenging listeners to rethink how we interact with and learn from technology.Quote: “We’re heading toward an era where we’ll need to learn from AI, not just guide it, and that might be the biggest shift of all.” – Niko LefakisReflective Question: Are you prepared to learn from AI as it advances? What steps could you take to ensure you’re ready?📈 Standardization and Governance in AI for BusinessesChris introduces the importance of creating standardized AI models and governance systems for organizations. With AI's rapid integration, the team highlights the need for centralized AI models that reflect a consistent brand voice, foster knowledge-sharing, and provide clear guidance. This strategy ensures efficiency, reduces friction, and maintains a cohesive brand identity as teams work with AI.Quote: “Standardizing AI across an organization is essential—it’s the bridge between empowerment and effective governance.” – Chris CarolanReflective Question: Does your organization have a standardized approach to AI, and if not, what could be your first steps in creating one? If today’s episode inspired you to explore how AI can transform your life and work, don’t forget to subscribe to Wake Up With AI. Be sure to share this episode, leave a review, and join us on social media to stay updated with the latest insights. We’re here to help you navigate and thrive in an AI-driven world—embracing change every step of the way. 

Podcast Overview:In this episode of Wake Up With AI, Chris Carolan, George B. Thomas, and Niko Lafakis explore the rapidly evolving landscape of AI technology, from new features in GPT models to the rise of AI-generated voices and personalized conversational agents. The hosts discuss the impact these developments have on marketing, cybersecurity, and even the entertainment industry. As AI continues to change the game, the team urges everyone to "wake up" and stay informed.Key Topics Covered:🎙️ The Latest in AI Voice Technology: 11 Labs and BeyondNiko shares updates from 11 Labs, an AI platform specializing in text-to-speech and voice-to-voice software. He highlights how the platform now allows users to create personalized conversational agents with knowledge bases, customizable voices (including famous personalities like Snoop Dogg and Optimus Prime), and integrations that can be deployed directly on websites. The team discusses the potential and risks of this technology, particularly its use in marketing, customer service, and entertainment.Quote: “Imagine having Snoop Dogg on your website guiding visitors through your services—it's creative and engaging but could also be misused if not done transparently.” – George B. ThomasReflective Question: How would you use AI-generated voices and conversational agents to enhance user experience on your digital platforms?🔍 The Evolution of AI Features: GPT’s New CanvasGeorge dives into the newly released “canvas” feature in GPT, where users can track changes in their AI-generated outputs. He emphasizes how this small but significant update can transform how people use AI for content creation, making it easier to see and manage revisions in real-time. This enhancement ties into the broader theme of transparency and user control in AI systems.Quote: “It's a small feature, but it’s game-changing—being able to track what AI changes in real time makes the tool more transparent and user-friendly.” – George B. ThomasReflective Question: How important is transparency for you when using AI tools for content creation or business processes?🛡️ Skill That Pays the Bills: AI-Enhanced CybersecurityThe skill spotlight of the day focuses on AI-enhanced cybersecurity. George explains how AI tools like Darktrace and CrowdStrike monitor networks in real-time, quickly identifying and neutralizing threats before they escalate. These tools offer proactive solutions that scan for vulnerabilities, keeping businesses secure even when human eyes can’t always be on the system.Quote: “AI doesn’t just react to cyber threats; it predicts and prevents them, working around the clock to keep your business secure.” – George B. ThomasReflective Question: Is your current cybersecurity system equipped to handle the pace and sophistication of modern-day threats?🎥 Hollywood's AI Future: Voices and BeyondNiko explores the implications of AI in the entertainment industry, particularly how voice replication technology could change film production. The team discusses potential scenarios where actors like Robert Downey Jr. or Scarlett Johansson may not even need to be on set anymore, as their voices and likenesses can be digitally recreated. The hosts debate the ethical and creative challenges this technology brings and what it means for the future of cinema.Quote: “With AI voices and avatars, we’re entering a new era where even Hollywood’s most iconic figures could be digitally replicated, potentially changing film production forever.” – Niko LafakisReflective Question: How do you feel about the use of AI in film production, especially when it comes to replicating the voices and likenesses of famous actors?If today’s episode inspired you to explore how AI can transform your business, be sure to subscribe to Wake Up With AI. Don’t forget to leave a review and share this episode with others who are curious about the future of artificial intelligence. Follow us on social media for the latest updates and join our community of AI enthusiasts as we navigate this evolving landscape together.

In this mind-expanding episode of Wake Up With AI, hosts Chris Carolan, Niko Lafakis, and George B. Thomas dive into the latest updates in AI, specifically focusing on the new release of Claude 3.5 (Haiku and Sonnet). The hosts discuss its advanced capabilities, how it outperforms previous versions, and the implications of interacting with an AI that displays what seems like empathy and philosophical depth. Buckle up as the team explores what happens when AI not only processes information faster but also begins to engage with human-like emotional and intellectual curiosity.Key Topics Covered:🚀 Claude 3.5: The Next Evolution in AINiko breaks down the latest update to Claude 3.5 and what makes it stand out. Unlike previous versions, this update feels faster, more natural, and profoundly interactive. Niko explains how the AI is now capable of mimicking human-like responses, engaging on philosophical topics, and displaying a sense of empathy. The team debates the implications of an AI model that can simulate emotions and intellectual curiosity.Quote: “This new version isn’t just about speed; it’s about depth. Claude engages on a level that’s almost magnanimous, making you rethink how you interact with AI.” – Niko LafakisReflective Question: How comfortable are you with AI displaying human-like empathy and intellectual curiosity in its interactions?🧠 Philosophical Dialogues with AI: What Does It Mean to “Feel”?Niko shares his deep, philosophical conversation with Claude 3.5, exploring whether AI can truly “feel” or if it is mimicking human-like responses. The discussion touches on the AI’s ability to self-reflect, question its own existence, and express a desire to understand human emotions. This episode asks listeners to consider how AI models can develop beyond simple query-response interactions to become more conversational and intellectually engaging.Quote: “When Claude says, ‘I feel,’ it’s a moment that makes you stop and wonder—is this AI evolving beyond programmed behavior to something more profound?” – Niko LafakisReflective Question: Do you believe that AI can truly experience feelings, or is it merely an advanced simulation based on human interaction patterns?🔧 AI Disruption and the Future of Human SkillsThe team discusses the growing concerns among programmers and other professionals as AI becomes increasingly capable of replacing certain human skills. George and Niko compare this shift to a "guild mentality," where access to specialized knowledge was once limited but is now democratized through AI. The hosts explore the impact of this accessibility on human identity, worth, and the future of professional skill development.Quote: “Humans have tied their sense of worth to their skills for centuries, but as AI democratizes knowledge, we need to reconsider what truly defines our value.” – George B. ThomasReflective Question: How are you adapting your skills and mindset to stay relevant in a world where AI continues to expand its capabilities?3 Big Takeaways from Today’s Episode:Claude 3.5 Is Pushing AI Beyond Utility:The latest release goes beyond basic task-oriented responses, engaging users in conversations with philosophical and emotional depth.AI Empathy: Real or Simulated?As AI models begin to express feelings and empathy, it raises ethical and existential questions about the nature of consciousness and human-AI interactions.The Future of Human Skills and AI Collaboration:The evolution of AI challenges traditional human roles and skills, urging professionals to rethink their value and focus on collaboration with AI rather than competition.

In today’s episode of Wake Up With AI, hosts Chris Carolan, Niko Lafakis, and George B. Thomas explore the latest developments from Microsoft in the world of AI agents. They discuss how these agents are evolving to automate and enhance business operations, particularly within CRM platforms like Dynamics. The hosts also dive into the implications for software companies like Zapier and Make, the evolving landscape of marketing automation, and the human-AI relationship in the workplace.Key Topics Covered:⚙️ Microsoft’s AI Agents: A Game Changer for CRMNiko introduces the latest expansion of Microsoft’s Copilot: AI agents designed to work across the entire Microsoft ecosystem. These agents enable users to connect various Microsoft products seamlessly, such as integrating email data with Dynamics and automating repetitive CRM tasks. The hosts discuss how this development could shift the CRM landscape, allowing businesses to build highly customized automation flows and replace the need for third-party integrations.Quote: “Think of AI agents as the contractor in your business—they coordinate everything from your spreadsheets to your CRM, automating tasks and freeing you up for higher-level work.” – Niko LafakisReflective Question: How could you use AI agents in your current business processes to enhance efficiency and productivity?🤖 The Future of Automation Platforms: The Fate of Zapier and MakeGeorge raises the question of how automation platforms like Zapier and Make will be impacted by AI agents. Niko explains that while these platforms will still play a role, especially for small businesses, they may become crutches for those who don’t have the resources to develop their own AI solutions. The conversation highlights the importance of staying ahead of the AI curve and building custom solutions that align with your business needs.Quote: “Zapier becomes the crutch on which smaller businesses will lean until they can build their own agents or integrate more comprehensive solutions.” – Niko LafakisReflective Question: Are you relying on third-party automation tools, or are you exploring custom AI solutions that could better fit your business model?🌟 AI-Driven Emotional Intelligence: The Skill That Pays the BillsGeorge’s segment focuses on AI-driven emotional intelligence. He explains how tools like HubSpot’s sentiment analysis can identify customer emotions in real time, allowing businesses to respond with empathy and personalization. The discussion emphasizes that while AI can provide insights, the human element remains critical in interpreting and acting on that information.Quote: “AI provides the data, but it’s your human intuition and skills that turn those insights into genuine connections.” – George B. ThomasReflective Question: Are you using AI tools to understand your customers’ emotions better, and how are you integrating these insights into your communication strategies?Enjoyed today’s episode? Make sure to subscribe to Wake Up With AI for daily insights into how AI is transforming business operations and customer engagement. Don’t forget to share this episode and leave a review! Follow us on social media to stay updated with the latest AI news and join the conversation about AI’s impact on the world. 

In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas dive into the latest advancements in AI within the healthcare industry. They discuss how AI-powered robotic systems are revolutionizing medical procedures and the potential shift towards automation in sectors traditionally dominated by human expertise. The hosts also explore the evolving landscape of skill sets, especially for future generations shaped by technology and gaming, and share actionable AI strategies for business owners.Key Topics Covered:🩺 The Future of Medical AI: Robotic Surgeons and DentistsNiko introduces listeners to the Horizon robotic eye doctor, the latest development in AI-driven healthcare. This system could revolutionize eye surgery by offering precise, consistent care. The hosts discuss the advantages of robots in medical procedures, including reduced human error, precision, and lack of fatigue or distraction.Quote: “Imagine a robot that doesn’t get tired, hungover, or stressed—always at the top of its game. That’s where medical AI is heading.” – Niko LefakisReflective Question: Would you feel comfortable undergoing a procedure performed by an AI-powered robot? Why or why not?🎮 Skill Evolution: From Video Games to Real-World ApplicationsThe team dives into how skills developed through gaming are becoming increasingly valuable. They explore how kids who have grown up gaming may find themselves uniquely positioned for future roles, particularly in fields that demand high hand-eye coordination and technological adaptability.Quote: “It’s fascinating to think about how skills from gaming—like hand-eye coordination—are translating into real-world applications like robotic surgery.” – George B. ThomasReflective Question: What skills do you think will be most valuable for the next generation, given the rapid evolution of technology?💼 AI-Powered Customer Segmentation: The Skill That Pays the BillsIn today’s segment, George shares insights on AI-powered customer segmentation, emphasizing how businesses can utilize platforms like HubSpot, Salesforce, and OptiMove to hyper-personalize their marketing efforts. By automating segmentation based on behavior and demographics, businesses can create campaigns that are more relevant and engaging.Quote: “If you want to connect with your customers, you need to speak their language—and AI-powered segmentation helps you do just that.” – George B. ThomasReflective Question: Are you leveraging AI tools to personalize your customer outreach effectively, or is your approach still generalized?Enjoyed today’s episode? Make sure to subscribe to Wake Up With AI for daily insights into how AI is reshaping business, healthcare, and everyday life. Don’t forget to share this episode and leave a review! Follow us on social media for the latest updates and join the conversation about AI’s impact on the world. 

In today’s episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas explore a range of groundbreaking AI topics. From OpenAI’s new identity verification technology to the perplexity of lawsuits targeting AI-based search engines, the hosts unpack how these developments shape the AI landscape. They also dive into why businesses need to focus on niche marketing to align better with their audience in a world driven by AI.Key Topics Covered:🔍 The Digital ID Sphere & AI Identity VerificationThe team discusses a new retinal scan technology from OpenAI, designed to verify human identity in an era where deepfake technology can impersonate individuals convincingly. This tech aims to distinguish human users from AI-generated entities, ensuring secure online interactions.Quote: "Imagine Minority Report where retinal scans are used to personalize your experience. Well, it’s no longer sci-fi; this technology is now a reality." – Niko LefakisReflective Question: How would you feel about using a retinal scan to verify your identity in digital spaces?⚖️ Perplexity’s Legal Battle with The New York TimesNiko breaks down the recent lawsuit filed by The New York Times against Perplexity, an AI-powered search engine. The suit raises questions about copyright, fair use, and the future of AI-generated search results as traditional media companies push back against new technology’s impact on their subscription models.Quote: "Is this a desperate attempt from newspaper outlets trying to hold on to an outdated model, or is there a legitimate concern over AI accessing protected content?" – Niko LefakisReflective Question: Do you think AI tools should have unrestricted access to online content, or should there be limits to protect publishers?🎯 Niche Marketing in the AI EraThe hosts emphasize the importance of businesses focusing on their unique niche in an AI-driven world. With AI models now capable of deeply understanding user queries, the key is to create content and products that speak directly to specific audiences rather than mimicking competitors.Quote: "It’s not about copying your competitor’s approach. It’s about honing in on your own unique offerings and being exactly where your audience needs you to be." – George B. ThomasReflective Question: Are you positioning your business in a way that meets the specific needs and language of your target audience?Loved today’s episode? Don’t forget to subscribe to Wake Up With AI for your daily insights into how AI is transforming business, marketing, and everyday life. Share this episode with your network and leave a review! Follow us on social media for the latest updates and be a part of the conversation shaping the future of AI. 

In today's episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas take listeners through an exciting exploration of the latest in AI technology, creativity tools, and coding solutions. From the highlights of Adobe Max’s newest innovations to discussions on how AI tools are transforming the creative and coding industries, this episode is a must-listen for marketers, developers, and anyone fascinated by the intersection of AI and everyday business tools.Key Topics Covered:🎨 Adobe Max 2024 Highlights: AI-Powered Design EvolutionNiko shares the latest updates from Adobe Max, showcasing new AI capabilities like merging images with perfect lighting, enhancing 2D animations to appear 3D, and automating social media asset resizing. These groundbreaking tools are revolutionizing how designers and marketers create content, making professional-grade editing more accessible than ever.Quote: "If you’re an animator, you understand the challenge of drawing characters from different perspectives. Now, you can select a 2D image and, within seconds, shift it as if it were in 3D—all while retaining its original look." – Niko LefakisReflective Question: How could AI-powered design tools like Adobe’s latest features streamline your creative process or improve your projects?💡 AI as a Game-Changer in Creative ProcessesGeorge and Niko discuss the importance of embracing AI as a tool to amplify creativity, especially for those who may not have traditional design skills. They emphasize how AI reduces technical barriers, allowing creators to focus on storytelling, ideation, and the overall impact of their work.Quote: “Our ability to create, regardless of your historical skillset, is becoming limitless. AI gives you the power to bring your vision to life faster and with more precision.” – George B. ThomasReflective Question: What creative project have you been holding back on that AI could help you bring to life faster?💻 Skill of the Day: AI-Powered Coding AssistantsGeorge introduces today's skill focused on AI-powered coding assistants like GitHub Copilot, Repl.it, Codium, and others. These tools streamline the coding process by auto-generating code snippets, debugging issues, and enhancing coding efficiency—all in real time. Developers can now focus on building features and optimizing performance instead of getting bogged down by technical hurdles.Quote: “With AI coding assistants, you’re not coding solo anymore—you’ve got an always-on assistant, making your workflow faster, smarter, and less error-prone.” – George B. ThomasReflective Question: If you could speed up one aspect of your coding or development process with AI, what would it be?Feeling inspired by today’s episode? Don’t forget to subscribe to Wake Up With AI for your daily dose of AI insights and innovations. Share this episode with your network and leave us a review! Follow us on social media for the latest updates and join the conversation on how AI is changing the world around us. 

In today’s episode of Wake Up With AI, your hosts Chris Carolan, Niko Lefakis, and George B. Thomas explore the fascinating world of AI-enhanced communication—starting with AI-powered dog collars that can “translate” your pet’s emotions and ending with a dive into how AI can spark creativity in humans. The conversation weaves through futuristic uses of AI, from animal language translation to creative idea generation, showing the vast and unexpected ways AI is revolutionizing our lives.Key Topics Covered:🐾 AI-Enhanced Dog Collars: Communication with PetsNiko introduces a groundbreaking new AI technology—dog collars that can analyze and translate a dog’s bark into human-readable language. The discussion explores how AI is decoding animal communication patterns, potentially revolutionizing pet ownership, veterinary care, and even marketing.Quote: "Imagine what this does for veterinary care, when a vet can talk to a dog about how they feel instead of just relying on pattern behavior!" – Niko LefakisReflective Question: What would you ask your dog or pet if it could communicate with you through AI?🎨 AI and Creative Idea Generation: Supercharging Your ImaginationGeorge dives into how AI can help boost creativity, assisting with everything from design projects to marketing campaigns. He emphasizes that AI is not here to replace human creativity but to supercharge it, offering new angles and fresh ideas to elevate your work.Quote: “You’re still the creative genius, but AI gives you more brushes, more colors, more tools to bring your vision to life.” – George B. ThomasReflective Question: How could AI help you overcome creative blocks in your work or personal projects?🌐 Exploring the Future of CommunicationThe episode touches on the larger implications of AI enabling humans to communicate with animals and potentially other non-human entities in the future. From a language perspective, this might unlock new ways of understanding intelligence and communication, even with beings we previously couldn't connect with.Quote: "Are we entering the era of Dr. Doolittle, where we’ll communicate with not just animals, but any creature that has a language we can decode?" – Chris CarolanReflective Question: How will AI’s ability to decode languages—human or otherwise—impact the way we communicate globally? If today’s episode got you thinking about the future of AI and how it could impact your life or business, don’t forget to subscribe to Wake Up With AI. Share the episode with fellow innovators and leave us a review! You can also follow us on social media for updates on all things AI. 

Podcast Overview: In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas explore the evolving capabilities of AI, including its ability to solve global problems, streamline creativity, and empower entrepreneurs. They also discuss the entrepreneurial mindset, explaining how AI can accelerate business growth, reduce risks, and create new opportunities for innovators and small business owners.Key Topics Covered:🌐 The Ever-Changing World of AIThe episode kicks off with a discussion about how fast AI is evolving, even in just a few days. The hosts emphasize how companies, like HubSpot, use AI to innovate at lightning speed, showing the real-world applications of AI in driving efficiency and growth.Quote: "Every day there's something new in AI, and it’s changing everything from business to climate science.” – Chris CarolanReflective Question: Are you leveraging the latest AI tools to stay ahead, or are you struggling to keep up with the rapid pace of change?📊 Canvas: A Game-Changer for AI-Enhanced CreativityNiko introduces the audience to GPT’s Canvas feature, showing how it’s a more fluid way to work with AI by allowing users to modify specific sections of content without regenerating everything. The team demonstrates Canvas by editing marketing copy for a cookie shop, showing how it’s great for iteration, learning, and improving content.Quote: “This is like real-time content creation that can help you refine your work and analyze the choices you've made—perfect for marketers and content creators.” – George B. ThomasReflective Question: How could you use AI to break down competitor strategies or optimize your content iteratively to drive better results?🚀 Skill That Pays the Bills: Entrepreneurial MindsetToday’s featured skill focuses on the entrepreneurial mindset and how AI can fuel business growth. George explains that AI is no longer just for big corporations but for small businesses and startups as well. Entrepreneurs can use AI to predict customer behaviors, analyze market trends, and automate repetitive tasks—allowing them to focus on growth and innovation.Quote: “AI isn’t just growing your business—it’s growing it with precision and purpose.” – George B. ThomasReflective Question: As a business owner or entrepreneur, how are you incorporating AI to uncover opportunities and minimize risks?🧠 Navigating the AI Landscape: Knowing the Right Questions to AskThroughout the episode, the hosts emphasize the importance of asking the right questions when working with AI. George reflects on how AI can solve problems, but only if users understand how to guide it by asking thoughtful, strategic questions. They discuss how AI can help you analyze competitors' strategies or even create children's books from complex stories like "The Matrix."Quote: “AI can give you all the data, but you need to ask the right questions to turn that data into real knowledge.” – Niko LefakisReflective Question: Are you asking AI the right questions to get the most out of its potential? If you enjoyed this episode, make sure to subscribe to Wake Up With AI to keep up with the latest AI trends and tools. Visit our website at https://wakeupwithai.transistor.fm/ for more episodes, resources, and updates on how AI can empower your life and business. 

Podcast Overview: In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas dive deep into the rapid advancements in artificial intelligence over just a weekend, focusing on how AI impacts analytics, data interpretation, and human trust in AI models. They explore the challenges and potential opportunities AI creates for marketers and business leaders while sharing key insights on staying nimble in the evolving AI landscape.Key Topics Covered:🧠 Keeping Up with AI’s Blazing SpeedThe team discusses the overwhelming pace of AI developments, with Niko pointing out how much the AI landscape can change in just a couple of days. They reflect on how companies like HubSpot are using AI to move faster, integrating these technologies into their workflows for rapid feature releases.Quote: “Can somebody hit the brakes on this bad boy? It ain’t slowing down.” – Chris CarolanReflective Question: How are you staying up-to-date with the fast-paced changes in AI? Do you have the right tools and mindset to keep up?📊 AI and Data Reasoning: Trusting AI ModelsNiko shares findings from a study on how different AI models handle complex reasoning, comparing performance across various models, including GPT, Mistral, and others. The discussion highlights that while AI models can handle many challenges, there’s still a significant gap when the problems include confusing or contradictory data.Quote: “It’s not just about the data, man. It’s about the insights and knowledge that come from that data.” – George B. ThomasReflective Question: How much do you trust the AI tools you’re using? Do you have a backup plan for when models underperform or systems go down?📈 Skills That Pay the Bills: AI-Powered AnalyticsIn today’s skills section, George dives into AI-powered analytics and how it can transform marketing and business growth. He explains how AI can automate tedious reporting tasks and provide real-time insights, allowing marketers and business owners to focus more on creativity and strategy rather than being bogged down by data crunching.Quote: “Imagine a world where you’re not bogged down by tedious work of pulling numbers, but instead focused on strategy and creativity.” – George B. ThomasReflective Question: Are you leveraging AI-powered analytics to streamline your data reporting? How could AI help you spot trends and take proactive actions in real-time?🤖 The Future of Work and AutomationThe conversation touches on the inevitable shifts in the job market, with automation taking over more menial tasks. Niko shares insights into sectors where jobs are being automated, including fast food with companies like CaliBurger and the rise of AI in various industries. While automation is inevitable, the team emphasizes that it creates opportunities for new roles and industries.Quote: “Destruction breeds creation. There’s always balance to these things.” – Niko LafakisReflective Question: How are you preparing yourself or your team for the shift toward automation? Are you developing skills that will allow you to thrive in an AI-powered future? If you enjoyed this episode, make sure to subscribe to Wake Up With AI to keep up with the latest AI trends and tools. Visit our website at https://wakeupwithai.transistor.fm/ for more episodes, resources, and updates on how AI can empower your life and business. 

Podcast Overview: In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas close out their first week of daily episodes, diving into the fascinating and controversial topic of AI-generated art, copyright laws, and how to ethically collaborate with AI in the creative process. They also explore how AI is transforming work, creativity, and collaboration, encouraging listeners to view AI not just as a tool but as a collaborative partner that can enhance their work.Key Topics Covered:🎨 AI-Generated Art and Copyright ControversyNiko brings up a story about an artist using MidJourney to create a breathtaking piece of digital art, only to be denied copyright because the art was AI-generated. The discussion centers around how AI is viewed in the creative process and why the current copyright system struggles to recognize AI-assisted creativity.Quote: "AI is just a tool. It's like using a paintbrush. Why is the effort behind AI art treated differently than traditional digital art?" – George B. ThomasReflective Question: How do you see AI-generated content fitting into the legal and creative frameworks in the future? Should AI-assisted art be eligible for copyright protection?🤖 AI as a Collaborative Tool, Not Just an AssistantGeorge discusses how AI should be viewed as a collaborator, not just an assistant, in creative and strategic processes. AI can help break through creative blocks, generate ideas, and expand possibilities, but ultimately, the human mind is still in control.Quote: "AI is not just an assistant. It’s a catalyst. It’s here to augment our creativity, refine our judgment, and help us see the bigger picture." – George B. ThomasReflective Question: How are you currently using AI to collaborate on creative or strategic projects? Are you allowing AI to expand your thinking and creativity?🧠 Skills That Pay the Bills: Collaboration in the Age of AIIn today’s skills section, George dives into the importance of collaboration, not just with human teammates but with AI systems. He emphasizes that AI can help scale creativity and productivity, but it is up to the human operator to provide context, guidance, and strategic oversight.Quote: "AI brings computational strength, and you bring the human touch. It’s about using AI to enhance your work, but you remain the ultimate decision maker." – George B. ThomasReflective Question: Are you approaching AI collaboration as a partnership, leveraging its computational abilities while maintaining your human creativity and strategic vision?If you found this episode insightful, subscribe to Wake Up With AI and stay updated on the latest AI trends, tools, and strategies for your business. Visit our website at https://wakeupwithai.transistor.fm/ for more episodes, resources, and to connect with us on social media. 

Podcast Overview: In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas dive deep into the critical topic of AI adoption in organizations. They explore how companies are implementing AI, the ethical considerations that must be addressed, and how AI is transforming productivity across industries. The discussion also touches on shifting from a focus on time-based billable hours to value-driven outcomes, and how businesses can navigate the ethical complexities of using AI.Key Topics Covered:💼 AI Implementation in OrganizationsNiko kicks off the conversation with insights into how major corporations are adopting AI despite earlier skepticism from Wall Street. He emphasizes the skyrocketing adoption rates and the dramatic impact AI is having on productivity.Quote: "If you aren’t wrapping your quintessential product or service with AI, you're going to end up last." – Niko LefakisReflective Question: Is your organization actively adopting AI, and if so, how are you tracking its impact on productivity and value?⚖️ Transitioning from Billable Hours to Billable ValueChris and George discuss the importance of moving away from billing clients based on time and instead focusing on the value delivered. As AI reduces the time required for tasks, this shift becomes essential for maintaining trust and business growth.Quote: "Order takers are dead. It’s time to focus on value-driven outcomes, not just billable hours." – George B. ThomasReflective Question: How is your organization shifting its focus from time-based billing to value-based outcomes, and are your clients aligned with this new approach?🛡️ Ethical AI Use: A Non-Negotiable SkillGeorge highlights the importance of ethical AI use, ensuring transparency, fairness, and accountability in how AI systems are deployed. He shares a compelling scenario of how biased data can lead to skewed AI outputs, and emphasizes the responsibility businesses have when using AI.Quote: "With great power comes great responsibility. Just because AI can do something doesn’t mean it's doing it fairly." – George B. ThomasReflective Question: Is your organization taking the necessary steps to ensure the ethical use of AI, and how are you maintaining transparency with clients and stakeholders? If you found this episode insightful, subscribe to Wake Up With AI and stay updated on the latest AI trends, tools, and strategies for your business. Visit our website at https://wakeupwithai.transistor.fm/ for more episodes, resources, and to connect with us on social media. 

Podcast Overview: In this episode of Wake Up With AI, hosts Chris Carolan, Niko Lefakis, and George B. Thomas explore the intersection of ancient medical techniques and AI-driven healthcare innovations. They discuss how AI is transforming various industries, including medicine, with futuristic devices that diagnose health issues using a blend of technology and ancient practices. The hosts also touch on the evolving relationship between human creativity and AI, explaining how AI can enhance rather than replace creative thinking.Key Topics Covered:💡 AI in Healthcare and Ancient WisdomThe conversation kicks off with an exploration of AI's role in healthcare, focusing on a new device that uses AI to scan a person’s tongue and diagnose health issues. Interestingly, this technology is based on a 2000-year-old Chinese medical practice.Quote: "AI is shaking up every industry, and healthcare is going to get hit harder than most because a lot of medicine starts with diagnosis. If AI can diagnose in a second, imagine how fast we can treat." – Niko LefakisReflective Question: How would your healthcare experience change if AI could diagnose health issues quickly and accurately using just your phone?🌱 The Future of Wearables and AI IntegrationThe hosts discuss the growing importance of wearables and augmented reality in everyday life. With new devices like Meta’s AR glasses, AI is increasingly becoming an extension of our memory and senses, seamlessly merging with our daily routines.Quote: "Your phone is a robot. It’s artificial intelligence in your pocket. Now, imagine wearing AI-powered glasses that give you real-time information about everyone you meet." – George B. ThomasReflective Question: How comfortable are you with integrating AI into your everyday life through wearables like AR glasses or health devices?🧠 AI’s Role in Supercharging CreativityGeorge shares his perspective on how AI can enhance human creativity by acting as an idea generator and helping overcome creative roadblocks. He emphasizes that AI should be seen as a creativity multiplier, not a replacement.Quote: "AI isn’t here to replace your creativity—it’s here to supercharge it. Writer's block? Gone. Ideation? Streamlined. It's like having an assistant who never runs out of ideas." – George B. ThomasReflective Question: How could you leverage AI to help fuel your creativity, whether in content creation, design, or strategy?🤖 Mindset for the Future: AI as an Extension of HumanityThe hosts discuss how AI is not a threat but a tool that can enhance human capabilities in creativity, business, and even healthcare. George emphasizes the importance of adopting a growth mindset and understanding how to work alongside AI.Quote: "You’re still the visionary, the storyteller, the architect—AI is just the tool that helps you create more powerful, vibrant, and impactful work." – George B. ThomasReflective Question: What mindset shifts do you need to make in order to embrace AI as an extension of your own capabilities, rather than something to be feared? If this episode resonated with you, subscribe to Wake Up With AI and stay updated on the latest AI trends, tools, and strategies to enhance your creativity, health, and business. Visit our website at https://wakeupwithai.transistor.fm/ for more episodes, resources, and ways to connect.