The New Music Business with Ari Herstand
Music
Business
Ari's Take
**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit aristake.com to join the newsletter.-- Hosted on Acast. See acast.com/privacy for more information.
Total 171 episodes
Go to
Noga Erez on her Major Label Debut Album and Dealing With Hate
Noga Erez on her Major Label Debut Album and Dealing With Hate
This week Ari sits down with alt-pop singer, rapper & multi-hyphenate, Noga Erez. Her breakout album Off The Radar earned worldwide acclaim and her sophomore project KIDS brought even greater success. She recently released a new record THE VANDALIST, which has further cemented her place as a one-of-a-kind artist of the modern era. Noga Erez has garnered fans across the world, including superstars like Billie Eilish, Missy Elliott (who Noga collaborated with on her 2022 single “Nails”), Gal Gadot, and Finneas. She has sold out the Bowery Ballroom in NY, El Rey Theatre in LA, and Menora Arena in Tel Aviv on her headlining tours. Erez has performed at Bonnaroo, Primavera Sound, Austin City Limits, Lollapalooza, and has been featured on Jimmy Kimmel Live! as well as The Kelly Clarkson Show.In this episode, Ari and Noga talk about the creation process and the craft of songwriting. They also delve into themes from her latest record, including: how social media has affected society and the ways releasing music has changed in recent years. THE VANDALIST is Noga’s first record on a major label, so she shares details of what that experience has been like for her. Noga also talks about what it means to be an Israeli artist in a larger global context, and how that has impacted her life and work.https://www.nogaerez.com/00:00 The Meaning of Music in Life01:05 Introducing Noga Erez and Her New Album02:42 Navigating the Music Industry Chaos03:36 Being an Israeli Artist in Today's World04:36 The Creation Process of 'THE VANDLIST'06:31 Collaborating with Real Musicians11:35 Exploring Themes of PC Culture in Music16:55 The Impact of Social Media on Society24:41 The Sad Generation and Its Challenges30:00 The Role of Music in Finding Purpose34:43 Songwriting Process and Collaboration37:26 The Creative Process Behind Songwriting42:07 Navigating Major Label Dynamics46:40 The Impact of Social Media on Artists55:18 The Challenges of Being an Israeli Artist01:10:48 Defining Success in the New Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
01:11:3506/11/2024
How Partisan Records Markets Artists
How Partisan Records Markets Artists
This week Ari sits down with Zena White, the chief operating officer at Partisan Records. Partisan is an internationally renowned independent record label headquartered in Brooklyn, NY. Zena has overseen global strategy for #1 charting, Grammy-nominated, Mercury Prize-winning album campaigns across Partisan’s diverse roster that includes IDLES, PJ Harvey, Cigarettes After Sex, Blondshell, the Fela Kuti estate and many more. Zena is also on the board of organizations like World Independent Network, A2IM, RIAA, and is a Recording Academy Member. Prior to Partisan, Zena was Managing Director at The Other Hand marketing services company in London, where she worked with artists such as Run The Jewels, Sharon Jones & the Dap-Kings, Charles Bradley, and more.Zena tells Ari about ORCA (Organization for Recorded Culture and Arts) a nonprofit she’s involved with that uses research to demonstrate the economic, social, and cultural value of music. Then later, she takes us behind the scenes of Partisan Records, explaining where they spend their marketing money, how much they spend, and more. Ari and Zena discuss ‘old-school’ marketing tactics like radio, PR, print media, digital and TV, and Zena sheds light on how artists get on Late Night shows… along with how much that costs. Yep—it costs. Ari and Zena also dive deep into the world of ‘new media’ and discuss how Partisan spends its money in the new age of social media. Tune in to hear stories about how Cigarettes After Sex got off the ground and to get a glimpse into the inner workings of indie labels!https://partisanrecords.com/ https://www.orcaformusic.com/ 00:00 Investing in Artists: The New Music Business04:48 Inside Partisan Records: A Label's Journey10:00 Cigarettes After Sex: A Case Study in Success24:42 The Balance of Data and Creativity in A&R34:06 Marketing Strategies for Independent Artists40:50 The Evolving Landscape of Music Marketing46:28 Public Relations and Its Impact on Artist Development52:13 Navigating Television Appearances and Their Costs55:30 The Role of Local Press in Ticket Sales01:02:26 Influencer Marketing and New Media Strategies01:08:58 The Formation and Purpose of Orca01:19:05 Defining Success in the New Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
01:19:5430/10/2024
Billboard Exec on Linkin Park and the state of Music Journalism
Billboard Exec on Linkin Park and the state of Music Journalism
This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard. Jason has written about music for over a decade and has penned cover stories on Taylor Swift, U2, Blink-182, Lorde, Bon Iver, Mumford & Sons, among many others. He was formerly a deputy editor at Fuse Media and has contributed to VIBE, The Hollywood Reporter, Spinner, and Popjustice. Jason recently released a book about Linkin Park called It Starts With One.In this illuminating interview, Jason shares his perspective on the state of music journalism, how he approaches conducting interviews, who decides what gets reviewed and who goes on the cover at major music publications. Ari and Jason also trade stories about their experiences with publicists and managers trying to squash stories to protect client images. If you're interested in the inner workings of the music journalism industry, this episode is for you!Check out Jason’s new audiobook: https://aristake.io/ul1wx7 00:00 The Balance of Music Journalism03:10 Writing a Book vs. Cover Stories05:56 The Evolution of Linkin Park13:02 The Art of Interviewing Artists18:09 The Changing Landscape of Music Journalism29:19 Navigating the Pressures of Music Journalism36:05 The Editorial Process at Billboard41:44 Balancing Traffic and Storytelling45:04 Personal Fandom in Journalism48:14 Writing a Book on Linkin Park56:33 Championing Creativity in the Music IndustryEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
58:1923/10/2024
Managing Hit Songwriters and Producers
Managing Hit Songwriters and Producers
This week Ari sits down with Lucas Keller, the Founder & President of Milk & Honey, an entertainment management company that represents some of the world’s biggest songwriters, artists, and producers. Established in 2014, Milk & Honey is a hybrid agency that works in both the music and sports industries and has offices in Los Angeles, New York, Nashville, Dallas and London. On the music side, Milk & Honey represents world-class creators including the writers behind Dua Lipa’s “Levitating,” BTS’s “Butter,” Justin Beiber/Luis Fonsi’s “Despacito” and many other international hits. Lucas and Ari talk about the state of music publishing and go deep into the ethics of royalties and producer points. Lucas explains how publishing and record deals work these days and gives his inside scoop on major catalog sales. Lucas also shares Milk & Honey’s process for setting up hit songwriting sessions.If you’re a songwriter, artist, producer, or anyone in the industry who wants to learn more about the ins and outs of music publishing, this episode is for you. https://www.milkhoneyla.com/00:00 The Art of Songwriting: A Daily Grind04:51 Understanding Music Publishing Terminology10:04 The Financial Landscape for Songwriters15:11 The Impact of Collaboration on Songwriting19:50 Navigating the Complexities of Publishing and Royalties24:52 The Future of Songwriting: Challenges and Opportunities26:20 The Evolution of Songwriting and Collaboration34:04 Understanding Publishing Deals in Today's Market48:07 The Growing Importance of Catalog Sales51:56 Defining Success in the New Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
53:2416/10/2024
John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers
John Summit on Collaboration, His New Record Label and Advice to Aspiring DJ/Producers
This week Ari sits down with John Summit, one of the most sought-after DJ/producers in the global dance world. John is a superstar DJ, producer, and owner of his own label, Experts Only. He has nearly a billion all-time global streams across his own catalog, two number 1 US dance radio hits, and two top 10 tracks on the Billboard Hot Dance/Electronic Songs chart. Summit has sold out iconic venues such as BMO Stadium, MSG, the Forum, Coachella, EDC, Tomorrowland and other major festivals all across the globe.John tells Ari all about how he got his start (making music with a day job, producing songs in his parents' basement), and how those humble beginnings led to him touring the world as a celebrated artist. He talks about how he got his career “break,” and gives practical advice to aspiring DJ/producers. John also talks about running Experts Only and how he hopes to develop the label.Keep up with John Summit at: https://www.instagram.com/johnsummit/00:00 Breaking Out of the Local Scene06:07 Creating an Album vs Singles08:59 Staying Inspired Creatively12:12 The Evolution of Live Performances14:53 Navigating the Pandemic: A Turning Point17:47 The Power of Persistence24:00 Collaborating Remotely33:16 Designing Arena Shows vs Festival Shows vs Clubs38:46 Behind The Curtain of Experts Only Label47:20 Experts Only Party Nights and Community Building51:14 Marketing Support for Artists on Experts Only53:04 Advice for Aspiring DJ/ProducersEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
01:02:5302/10/2024
How Sub Pop Records Develops and Funds Artists
How Sub Pop Records Develops and Funds Artists
This week Ari sits down with Tony Kiewel, the President of Sub Pop Records and co-founder of ORCA (Organization for Recorded Culture and Arts). Sub Pop has repped iconic artists like Nirvana, Soundgarden, Beach House, The Postal Service, Flight of the Conchords, Iron & Wine, Father John Misty, and many more. Tony’s organization, ORCA, is a “think tank comprised of international independent music labels committed to increasing music’s economic, social, and cultural value.” ORCA has done incredible research to demonstrate the tangible value of music in our society. ORCA also works with numerous record labels to increase financial and contractual transparency between labels and artists. In this episode, Tony shares the inner-workings of his experience at Sub Pop. He breaks down how independent record labels function in 2024 and how exactly his label invests in the future of their artists. Ari and Tony discuss how ORCA’s research could help influence law and policy changes for the music industry and how the organization helps people outside of the industry understand how things work. Tony talks about what Sub Pop looks for when it comes to signing new artists, how they develop current artists on their roster, and how they go about working with undiscovered artists vs. artist on the cusp of stardom. If you’re interested in the inner workings of indie labels, you won’t want to miss this episode!ORCA: https://www.orcaformusic.com/ “Setting the Stage: How Music Works” study by ORCA: https://aristake.io/orca00:00 Understanding the New Music Business05:26 The Formation of ORCA and Its Goals10:16 The Importance of Transparency in the Music Industry16:07 The Challenges Facing Independent Artists22:42 The Role of Indie Labels in Artist Development33:56 Artist Development Strategies at Sub Pop42:58 Investments in Emerging Artists51:15 Revenue Streams and Financial Models01:00:19 Marketing and Tour Support Budgets01:10:36 Trends in Physical vs. Digital Sales01:17:26 Mutually Beneficial Artist-Label RelationshipsEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
01:27:0118/09/2024
Paying To Get on Spotify Playlists Legally?
Paying To Get on Spotify Playlists Legally?
This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you.  Get 15% off your first campaign with Groover with the code ARISTAKEWebsite: Groover.co Variety Article (Streaming Fraud): https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/ 00:00 Artists' Goals and Varying Needs01:18 Introduction to Groover02:08 Streaming Fraud and Shady Companies03:35 The Ecosystem of Playlist Curators05:28 What is Groover?09:41 Evolution of Playlists and Curators12:26 Starting Groover in California13:21 The Rise of Playlists14:17 Types of Playlists on Spotify17:05 Groover's Focus on User-Generated Playlists18:28 The Impact of Playlists on Artists' Careers19:26 Nourishing Different Types of Playlists22:38 Pitching Songs to Playlist Curators on Groover26:53 Paying for Consideration, Not Placement28:21 The Streaming Fraud Issue35:42 Verifying Legitimacy of Playlists40:26 Factors Affecting Success on Groover44:46 Defining Success in the New Music Business50:42 Tailoring Music to Please Curators56:26 Quality vs. Tailoring in Groover Campaigns01:05:39 Varied Results on Groover01:09:18 Finding Your Own Pace in the Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
01:20:4711/09/2024
A Human Classical Pianist Composing With AI
A Human Classical Pianist Composing With AI
This week, Ari sits down with AyseDeniz, a classical pianist and composer with a Bachelor's from Eastman School and a Master's from the Royal Academy of Music. In 2022, she was listed as one of the 20 under 40 Young Shapers of the Future of Music by Encyclopaedia Britannica, alongside notable artists such as Adele, Lil Nas, and Lorde. In this episode, AyseDeniz talks about how she collaborates with AI to compose new works of music. AI tools have changed AyseDeniz’s career trajectory as an independent artist, even though she’s an incredibly skilled classical musician. Ari and AyseDeniz discuss the ethics of composing and collaborating with AI and how she has used these tools to propel her career forward. Check out AyseDeniz at: https://www.adpianist.com/00:00 Exploring the Classical Music Industry and AyseDeniz's Background02:14 Using AI to Create Classical Piano Compositions03:43 The Emotional Component of AI-Generated Music04:11 The Ethics of AI in Music Creation05:06 AyseDeniz's Journey in Scoring for Film and TV06:32 The Future of AyseDeniz's Music Career47:35 Creating AI-Generated Compositions50:07 Authenticity in Music Performance51:06 Ethical Considerations in AI Music Generation57:49 The Need for Regulations and Laws01:13:25 The Future of Music with AIEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.
01:26:4104/09/2024
This Record Label Prioritizes Timeless Music Over Streams
This Record Label Prioritizes Timeless Music Over Streams
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, on the New Music Business Podcast, Ari sits down with Louis Marks and Fabian Brown of Ropeadope Records, a label that’s been around in the jazz world for 25 years and has worked with Snarky Puppy, Christian Scott, Greg Spero, Terrace Martin, Questlove, Spanish Harlem Orchestra, Taj Majal, Dirty Dozen Brass Band, Sister Gertrude Morgan, and so many more. In this episode, Louis and Fabian talk about how most of their artists cannot make a living just from streaming revenue. They share the ways they’ve been evolving, as a label, to elevate and lift their artists in the ever changing landscape of the new music industry. This conversation discusses the ins and outs of streaming, social media, physical sales, downloads, bandcamp, touring, patronage, community, and so much more. 00:00 - Introduction04:55 - The Mission of Ropeadope Records18:43 - Rethinking the Value of Music24:22 - Preserving Contemporary Music31:32 - Re-Educating Fans and Focusing on the Connection44:44 - The Limitations of Streaming Platforms53:29 - Exploring Alternative Models for Artist Support Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ropeadope Records:Website: https://ropeadope.com/Instagram: https://www.instagram.com/ropeadope/Bandcamp: https://ropeadope.bandcamp.com/X: https://x.com/ropeadopeYouTube: https://www.youtube.com/ropeadope99Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:15:0719/08/2024
R&B Artist Jaylon Ashaun on World Building and the Hustle
R&B Artist Jaylon Ashaun on World Building and the Hustle
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari sits down with Jaylon Ashaun, a talented R&B artist currently based in LA via Atlanta and Houston. Jaylon found success by regularly releasing music and building a direct artist-to-fans community online. His song “Strawberries and Wine” took the digital music world by storm, with over 25 million streams of its various versions. Last year, Jaylon toured the US with major R&B acts Xavier Omar and Hojean. Ari and Jaylon discuss the importance of connecting with fans directly, how to capitalize on and move past viral moments to build a sustainable career, and how Jaylon has built his superfan community, Global Nomads, online.Chapters:00:00 Taking Risks and Putting Out Music14:24 The Power of Regularly Releasing Music19:37 Developing a Super Fan Community27:52 Perseverance, Collaboration, and Artistic Identity28:22 Building a Community and World Around Your Music31:16 Engaging with Fans and Nurturing Your Community33:06 The Power of Physical Merchandise40:18 The Evolving Music Industry and the Importance of AdaptabilitySubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jaylon Ashaun:Website: https://www.jaylonashaun.me/Instagram: https://www.instagram.com/jaylonashaunTiktok: https://www.tiktok.com/@jaylonashaunSpotify: https://open.spotify.com/artist/5dhseP7KiICmkxT5waM1MdEdited and mixed by Ari Davids-ErgasMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
56:1407/08/2024
This Singing Couple is Making It by Diversifying their Business and Writing Great Songs
This Singing Couple is Making It by Diversifying their Business and Writing Great Songs
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones. Their most recent song “On Purpose” has taken the internet by storm with over 6.2 million streams on Spotify and YouTube. Ni/Co built their early career by releasing covers on YouTube and placing their songs in sync. They have garnered over 75 million views on YouTube and have landed 6-figure sync deals with their music. However, as their covers became more popular and they wrote under various monikers for sync, Dani and Colton had to make a decision: did they want to prioritize these paths or re-center their career around original music? This conversation dives into the details of publishing and label deals, Ni/Co’s journey through sync, their experience going viral on TikTok, and how they clarified their artist identity to stay true to their vision along the way.00:00 - Introduction and Background10:39 - The On Purpose Journey and Release15:47 - Meeting and Starting as a Couple26:23 - Signing a Publishing Deal and Sync Placements30:11 - Separating Covers and Originals42:52 - The Success of 'On Purpose'49:05 - Influencer Campaigns, Viral Songs, and the Importance of Diversifying Revenue Streams1:13:20 - Challenges and Scams in Revenue CollectionSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ni/Co:Website: https://nicomusicofficial.com/Instagram: https://www.instagram.com/ni.co_officialTikTok: https://www.tiktok.com/@ni.co_officialSpotify: https://open.spotify.com/artist/2IR0GSCHsTo7gSw8HHLBnrEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:19:4331/07/2024
A New Kind of Record Label
A New Kind of Record Label
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comAnkit Desai is the founder and CEO of Snafu Records, the world's first AI-enabled artist services company. Snafu's algorithms identify talented artists from all over the world, which the company then invests in growing and supporting. Before starting Snafu, Ankit was at Universal Music, where he worked with artists like Tove Lo, Avicii, Swedish House Mafia, and Shawn Mendes. For his work at Snafu and Universal, Ankit was recognized by Forbes 30 under 30 Europe, and Nordic Music Business' 20 under 30.Mira Howard currently serves as the head of Snafu's Song Fund. While she has an education in physics and economics and an MBA from Cambridge, she also has had a lifelong love for music and writes and plays music in her own time. In her career Mira has worked scaling creative startups, and is passionate about bringing Snafu to the artists of the world.This week, Ari is joined by Ankit Desai and Mira Howard of SNAFU records, to discuss how they built a completely new type of record label from the ground up. They aim to change the way artists think about their music as a business asset, encouraging artists to invest in their catalogs and not just focus on new releases. Ankit and Mira explain how SNAFU aims to change the game and create a win-win situation for all of its artists, maximizing success and longevity all while keeping the rights in the hands of the artists.00:00 - Discovering and Investing in Unsigned Artists13:05 - Improving and Increasing Artists' Listenership29:34 - Don't Give Up on Your Catalog: The Value of Old Songs39:29 - Social Media Strategies: Coaching Artists for Success44:53 - Playlist Power: Investing in Catalogs51:48 - Snafu's Business Model: Partnering with Undervalued Artists56:31 - Supporting Female Creators: The Snafu Women's Creator FundSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Snafu Records :Website: https://www.snafurecords.com/Instagram: https://www.instagram.com/snafurecords/TikTok: https://www.tiktok.com/@snafurecordsX: https://x.com/snafu_recordsLinkedIn: https://www.linkedin.com/company/snafu-records/Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:01:5925/07/2024
How Fly By Midnight Went From YouTubers to Sold Out Tours
How Fly By Midnight Went From YouTubers to Sold Out Tours
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comFly by Midnight is comprised of Justin Bryte and Justin Slavo, two best friends who honed their craft in New York and are now making waves in Los Angeles, creating and self-distributing emotive pop music.In the episode, they discuss their journey as independent artists, starting with cover videos on YouTube and transitioning to original music. They talk about the intentional decision to release covers alongside their original music to maintain their existing fan base. The duo reflects on the importance of DIY and the value of creating high-quality content on a low budget. They also discuss the challenges of gaining industry recognition and label interest, as well as the changing landscape of virality on platforms like YouTube and TikTok. Fly By Midnight discusses their approach to creating viral videos and their experimentation with different types of content. They also talk about their experiences with booking agents and their plans for future releases.Chapters00:00 Intro04:53 The Thrill Tour08:17 From Covers to Originals19:10 Content on a Budget28:50 Label Involvement37:59 Balancing Virality and Authenticity44:46 Animation and Video52:42 Keeping Content Fresh1:00:21 Distribution1:11:12 Making it in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Fly by Midnight:Website: https://www.flybymidnight.com/Spotify: https://open.spotify.com/artist/4rQTEdG6hDVOlDUFKs9EjZ?si=fsDqg7-6RbiEWV5diJGkTAInstagram: https://www.instagram.com/flybymidnight/TikTok: https://www.tiktok.com/@flybymidnightYouTube: https://www.youtube.com/channel/UCJDQtPgwh6oV5MbPmclqIAgEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:13:1917/07/2024
From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way
From Backyards to Coachella, How The Red Pears Built it The Old Fashioned Way
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari is joined by Henry Vargas and Jose Corona of the band “The Red Pears,” an indie band who has seen recent success particularly in the live performance scene, coming hot off the heels of their Coachella performance. They discuss their journey in the music industry, from playing backyard concerts to opening for bands like Interpol and performing at iconic venues like The Greek and The Forum. They share their insight on the importance of building relationships, treating people with respect, and staying true to themselves, attributing their success to their hard work, determination, and the support of their dedicated fan base. The Red Pears also highlight the significance of live shows and the impact they have on their audience, sharing their experiences of connecting with fans and the importance of showing gratitude for their support.Chapters00:00 - Welcome03:38 - From backyard concerts to Coachella13:43 - On their recording process24:45 - Balancing your career and booking shows33:09 - How did they start touring?38:25 - Building a fanbase from word of mouth48:25 - Finding your booking and management team1:01:27 - Meeting your idolsSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with The Red Pears:Website: https://theredpears.com/Spotify: https://open.spotify.com/artist/3FRYBFCNEBWMjk6kvwjHQTInstagram: https://www.instagram.com/theredpears/TikTok: https://www.tiktok.com/@theredpears_626X: https://x.com/TheRedPearsEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:06:5926/06/2024
How Neoni got 2 Billion Views & Streams as DIY Artists
How Neoni got 2 Billion Views & Streams as DIY Artists
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari is joined by sisters Caitlin & Sid Powell, the artists behind the hit group Neoni, to discuss the shift in the industry towards video content, and how they were able to capitalize on their own TikTok virality. Additionally they explain why they chose to stay independent despite being approached by numerous labels, and how staying DIY has helped their career. They also discuss their release strategy and how they go about maximizing attention on various platforms despite not yet touring. To wrap up the interview, they provide insight into how other artists can find success while remaining independent. Caitlin and Sid blend Alternative Pop with electronic music, creating a unique sound as Neoni. Since 2020, they have steadily built a substantial catalog, releasing their breakout debut album, Wars in a Wonderland, in the fall of 2021, followed by All My Favorite Monsters in 2022. With two viral TikTok hits, "Darkside" and "Royalty," amassing over 2 billion views, and a rapidly growing social media presence, Neoni continues to gain organic traction with each new release.Chapters00:00 Intro04:35 New project releases, live shows, and YouTube covers09:22 Neoni’s journey and evolution16:33 How DJs influenced their sound21:03 From 20k to 250k streams a day28:42 What taking meetings with major labels is like36:02 How they convert listeners into fans43:27 Leaning into social media for promotion49:36 Why they still release horizontal videos56:06 On live performing and touringSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Neoni:Spotify: https://open.spotify.com/artist/38wxcfNEqMwuPniHvplin5?si=NYWsV7e1TdCSFD9bqdu_ywInstagram: https://www.instagram.com/weareneoni/TikTok: https://www.tiktok.com/@weareneoniWebsite: https://weareneoni.com/Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:03:4319/06/2024
Haley Joelle on Staying DIY With TikTok Fame and Spotify Love
Haley Joelle on Staying DIY With TikTok Fame and Spotify Love
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comHaley Joelle is a 24-year-old songwriter and artist from outside of Portland, OR, currently based in LA. Haley is known for her unique and specific approach to storytelling in her songs that have resonated with millions of people around the world. Her lyrics touch on family dynamics, the complications of growing up, grief, and heartbreak - all lending themselves to help her listeners feel less alone. Haley’s songs have been discovered on popular playlists including Spotify’s Chilled Hits, Chill Pop, Fresh & Chill, Sad Hour, Sad Songs, Today’s Singer-Songwriters, Morning Commute, Mellow Evening, and Apple Music’s Breaking Pop, In My Room, Acoustic Chill, Today’s Acoustic, Acoustic Memories, and New Music Daily. Her songs have been streamed more than 100 million times, and featured in Amazon Prime Video’s #1 most watched non-English language original movie, ‘Culpa Mía’ as well as the popular TV shows ‘Love Island USA’ and ‘Love Island Games.’ After a couple tour support slots, and with 450k+ engaged fans around the world, she embarked on her first mini headline tour in December 2023 after the release of her album ‘Me And My Past.’ Haley’s next album is due September 2024.00:00 - Intro03:55 - Haley’s songwriting and album process15:52 - Alternative music programs and networking21:50 - How did Haley find other collaborators?29:29 - Haley on music videos34:07 - On staying independent and talking to labels43:07 - Pitching for playlist inclusions55:23 - Where does the money go?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Haley Joelle :Website: https://haley-joelle-merch.myshopify.com/Spotify: https://open.spotify.com/artist/4pZOG8ump4odtJJA4Cy7S8Instagram: https://www.instagram.com/itshaleyjoelle/X: https://x.com/itshaleyjoelleEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:02:1512/06/2024
Hip Hop for Kids? Snoop Dogg's TV show and Origin of the Viral Hit "Go Go Go, Who's Next"
Hip Hop for Kids? Snoop Dogg's TV show and Origin of the Viral Hit "Go Go Go, Who's Next"
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comClaude Brooks started his career as an actor with notable success, having starred in a few series and acted in over 300 episodes. His production company has Executive Produced and created over 500 episodes of television across a vast range of genres. In the children’s arena, Claude Brooks created and produced The Discovery Kids’ Emmy Nominated children’s show, “Hip Hop Harry”, for which new content is currently being produced for over 15 digital platforms, and has spawned a live touring show and successful merchandising program. Most recently, Claude co-created with Snoop Dogg “Doggyland,” an innovative music based 3D animated children’s show on YouTube, HappyKids.tv and Kidoodle. “Doggyland” is a NAACP Image Award winner for “Outstanding Best Short Form” 2024.This week, Ari and Claude discuss his hit kids show co-created with Snoop Dogg, “Doggyland.” Claude discusses his journey of building a successful show and the importance of perseverance and consistency. They also touch on how he got to collaborate with Snoop Dogg on the show, as well as the impact of social media platforms and how it has grown the show. He also shares his insight on the virality of the song “Go Go Go, Who’s Next?” and how he leverages TikTok to build a fanbase. Claude shares his experience working with DistroKid as a music distributor and the benefits of payment splitting. They conclude by discussing future plans for Doggyland, including potential collaborations and a movie.Chapters00:00 Intro04:09 Success of Children's Music Shows10:30 Building a Hit Kids Show28:18 Business Model of YouTube Kids Shows30:42 The Power of Persistence and Activity in Achieving Success35:42 The Growth and Success of Doggyland48:34 Challenges of Content Creation and Distribution58:22 The Role of DistroKid in the Music IndustrySubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Claude Brooks:Website: https://ctotheb.com/Instagram: https://www.instagram.com/doggyland_kids/Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:00:2805/06/2024
Tom Hanks' Music Supervisor on the Evolution of Sync Licensing
Tom Hanks' Music Supervisor on the Evolution of Sync Licensing
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comDeva Anderson is an award-winning Music Supervisor and Executive with unparalleled range and depth. Over the course of her career, she has worked on more than 40 feature films with some of the most esteemed filmmakers in the industry, as well as more than 30 original series for television. Deva excels at facilitating collaboration and envisioning music that brings a director’s vision to life.She is the Head of Music for Tom Hanks's production company, Playtone, where she has overseen music for all their productions for 25+ years, including the Oscar-nominated film Greyhound, Band of Brothers, and The Pacific.Outside of her work at Playtone, Deva has worked with some of Hollywood's most prolific directors, including Denis Villeneuve (Dune) and Jonathan Demme (Silence of the Lambs). She's also a music consultant and music-supervised Columbia Pictures' Blade Runner 2049, and Netflix's upcoming 2024 film The Piano Lesson.Ari and Deva discuss the role of supervisors in film and TV, her approach to finding and obtaining music for productions, the process of clearing said music, and discusses the variety of projects she has worked on at Playtone, Tom Hanks’ production company.Deva Anderson also highlights the role of music representatives in ensuring that all rights are cleared and that the business side of music is properly understood. She touches on the changing landscape of streaming networks and the budgets and fees associated with music placements. Finally, she concludes by discussing the use of library music and the potential impact of AI on music creation and production.Chapters00:00 The Path to Becoming a Music Supervisor08:02 Spotting Sessions: Collaborating with Composers and Directors13:58 Public Domain Music: Using Historical Songs28:41 The Role of Indie Artists in Music Licensing34:19 Music Supervision and Playtone48:20 The Value of Library Music50:42 The Influence of AI in Music Creation and Production54:26 Breaking into the Music Supervision FieldSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Deva Anderson :IMDb: https://www.imdb.com/name/nm0026620/LinkedIn: https://www.linkedin.com/in/deva-anderson-b385a6283Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
56:5029/05/2024
How a Sony JV Record Label Develops Artists
How a Sony JV Record Label Develops Artists
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari is joined by David Rishty, the President of Palm Tree Records. They discuss Palm Tree’s partnership with Sony, the value of radio and satellite platforms like SiriusXM, and the many ways labels can help with artist development. Palm Tree Records is a joint venture with Sony Music, co-founded by Kygo and his manager, Miles. It operates as an indie label with major label resources, providing a small, tight-knit team and the support of a major label when needed.David Rishty's journey in the music industry began as a writer, penning features for a variety of publications including Billboard. During his tenure there, he launched the Billboard Dance 100 artist ranking and partnered with top brands including SiriusXM and Apple Music. His passion for building a brand crossed over to artist development early on in his rise with the founding of Exchange Management. In the seven years since its inception, Rishty’s artist roster has collectively earned more than 600 million streams and performed at over 400 shows. He has since brought this management mindset to Palm Tree Records, providing a holistic approach to artist development and creating a boutique label experience. Palm Tree’s roster remains select at less than a dozen artists, yet has amassed over 750 million total streams to date.Chapters00:00 The Evolution of Dance Music and DJ Culture05:14 The Role of Major Label Resources in Artist Development09:04 The Importance of Radio Promotion and Other Revenue Verticals11:24 Building a Brand and Fan Base with Palm Tree Records24:00 Releasing Music and Establishing a Presence During the Pandemic28:49 The Impact of SiriusXM and the Different Radio Landscape35:18 The Power of Short-Form Video Content47:21 The Importance of Trust in Label-Artist Relationships55:28 Defining Success in the Music IndustrySubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with David Rishty:Website: https://www.palmtreerecords.com/LinkedIn: https://www.linkedin.com/in/david-rishty/Instagram: https://www.instagram.com/daverishty/X: https://twitter.com/DaveRishtyEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
58:2322/05/2024
Producer Manager on Points, Payment, Sessions and Publishing
Producer Manager on Points, Payment, Sessions and Publishing
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management. They discuss negotiating contracts, signing up and coming producers, and navigating royalty splits. Little Underground Management represents producers and helps connect them with artists, with her role being 50% creative and 50% business administration. On the creative side, she acts as a musical matchmaker, connecting producers with artists, songwriters, and engineers. On the business side, she negotiates fees, contracts, and schedules, and oversees the entire recording process. In this conversation, Ari and Laura discuss the complexities of songwriting and publishing splits in the music industry. They explore how songwriting credits are determined, the challenges of splitting royalties, and the politics involved in negotiating publishing deals. Laura shares insights into how deals are structured, the importance of contracts, and the challenges of getting paid in a timely manner. Chapters00:00 The Importance of Contracts for Producers02:23 Understanding Master Royalties and Publishing09:39 The Role of Producer Managers in Connecting Producers with Artists23:33 How Producer Deals Work: Fees and Royalties34:01 Navigating Different Genres and Deal Structures36:28 The Complexities of Publishing Rights49:40 Challenges of Getting Paid in the Music Industry53:49 The Importance of Contracts for Producers and Songwriters01:02:19 Finding a Manager as a ProducerSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Laura Jones:Website: https://www.littleundergroundmanagement.com/Instagram: https://www.instagram.com/little_underground_mgmt/LinkedIn: https://www.linkedin.com/in/laura-jones-876240aX: https://twitter.com/LittleUmgmtEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:06:2715/05/2024
Understanding How Digital & Physical Mechanical Royalties Work
Understanding How Digital & Physical Mechanical Royalties Work
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comSerona Elton serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). In this role, Elton directs The MLC’s efforts to engage future members of the music industry currently studying music business and related subjects at colleges and universities across the country and around the world. With extensive experience as a music industry professional and educator, Elton is also a professor and Director of the Music Industry Program at the University of Miami Frost School of Music. In 2023, she was named Music Business Educator of the Year by the Music Business Association. She is also a Yamaha Master Educator.Chapters00:00 Introduction and Background07:30 Changes in Mechanical Licensing21:21 Releasing Co-Written Songs25:06 Introduction to the MLC29:33 Calculating Royalties for Streams40:40 Relationship Between the MLC and PROs49:32 International Mechanical Royalties54:21 The Role of Legislation in the Music Industry01:00:41 Calculating Mechanical Royalties01:07:38 Defining Success in the Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with The MLC and Serona Elton:Website: https://www.themlc.com/Youtube: https://www.youtube.com/@TheMLCInstagram: https://www.instagram.com/mlc_us/LinkedIn: https://www.linkedin.com/in/seronaEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:15:3908/05/2024
SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs
SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comBeginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts.This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business.Chapters00:00 Remixes and Original Music10:12 SLANDER, NGHTMRE, and Deorro29:07 Revenue and Profitability of Shows36:16 Revenue Breakdown for Bass Music Artists41:53 Reselling Records50:21 Managing Record Producers57:43 The Challenges of Playing at the SphereSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Will Runzel:LinkedIn: https://www.linkedin.com/in/will-runzel-884456112Instagram: https://www.instagram.com/willrunzel/X: https://www.prodigyartists.com/Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:05:4301/05/2024
We Can Learn A Lot From the Dance Music Industry
We Can Learn A Lot From the Dance Music Industry
Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/Moody Jones is an entrepreneurial entertainment executive and artist who thrives on creating new rules and executing unique concepts. Currently, he’s the GM of Dance at EMPIRE – an independent distribution company and record label pioneering the future generation of the music business.This week, Ari is joined by GM of Dance at EMPIRE, Moody Jones, to discuss Empire's business model, the dance music industry, and the role of an executive in supporting artists. They discuss various aspects of the music industry, including consumer behavior on social media, the impact of UMG on artists, advice for aspiring producers and DJs, the importance of art in everything you do, discovering and signing new artists, release frequency, and what it means to make it in the new music business.Chapters00:00 Introduction and Overview of Empire05:09 The Dance Division and the Dance Market15:02 Measuring Success and Revenue Streams23:02 Consumer Behavior on Social Media26:00 Advice for Aspiring Producers and DJs30:23 Building Relationships with Artists37:38 Release Frequency and Removing Songs from DSPs44:30 What It Means to Make It in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Moody Jones:LinkedIn: https://www.linkedin.com/in/moodyjones/Instagram: https://www.instagram.com/moodyjones/X: https://twitter.com/moodyjonesTikTok: https://www.tiktok.com/@moodyjonesEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
49:2624/04/2024
Artist Manager on Release Strategy, Record Deals and the TikTok Ban
Artist Manager on Release Strategy, Record Deals and the TikTok Ban
Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/A Los Angeles native and UCLA alumni, Michele Harrison commenced her career as a legal assistant at the Law Offices of Fischbach, Perlstein and Lieberman. Following gigs at Virgin Records and Hollywood Records, she spent 15 years at Ian Montone’s Monotone, Inc., working with the likes of Broken Bells, The Shins, Vampire Weekend, and Academy® Award winner Jamie Foxx. In 2018, she became Co-Head of Management at Friends At Work, managing Alanis Morissette and Raphael Saadiq. 2021 saw her join Range Music as a Partner, overseeing the careers of Healy, KaiGoinKrazy, Tkay Maidza, Justin Tranter, and UMI. With MPH Collective, she has now built a haven for artists, visionaries, and storytellers to shine without compromise.In this interview, Ari and Michele discuss the role of autonomy and control in management, the impact of TikTok on artists' careers, and the changing landscape of record deals. She shares insights into the profitability of different venue sizes and the revenue streams from touring, including VIP experiences and merchandise sales. Michele also discusses the role of producers and the process of creating beat packs to pitch to artists and songwriters. She highlights the importance of getting in the room with other producers and songwriters to create music.Chapters00:00 Introduction and Background of MPH Collective03:06 The Impact of TikTok and Challenges in the Music Industry06:53 The Shifting Landscape of Record Deals11:52 The Importance of Authenticity in Social Media30:26 Building a Collaborative Team35:15 The Importance of Booking Agents and Touring41:09 Profitability and Revenue Streams46:09 The Role of Producers57:01 The Goal in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Michele Harrison:Linkedin: https://www.linkedin.com/in/michele-harrison-88315a18/Instagram: https://www.instagram.com/mphcollective/Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:01:5317/04/2024
How Spotify's Algorithm Works (From Its Creator)
How Spotify's Algorithm Works (From Its Creator)
Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/Glenn McDonald was Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once. He writes things for people about how humanity and technology co-exist, and things for computers about how to cope with not being human. He wrote a weekly music review column called The War Against Silence for ten years, tabulated the Village Voice’s Pazz & Jop music critics’ poll for several years, and was part of the music-intelligence start-up The Echo Nest, which was eventually acquired by Spotify.He believes that music is the thing humans do best, and that bringing all the world’s music together online is one of the greatest cultural achievements of his lifetime. His book explaining why is being published by Canbury Press in 2024.This week, Ari and Glenn McDonald discuss his role as a data alchemist and his work on the Every Noise at Once genre map. McDonald shares insights into the creation and maintenance of the Every Noise genre map, which categorizes over 6,000 genres and subgenres. He also discusses the evolution of Spotify playlists, from editorial to personalized, and the impact of algorithmic programming. They explore the impact of algorithmic recommendations on artists and fans, as well as the challenges of detecting fraud and bot attacks.Chapters00:00 Introduction and Background08:30 Creating the Every Noise Genre Map19:54 Personalized Playlists and Algorithmic Programming32:25 Fans Also Like and its Evolution37:06 The Challenges of Algorithmic Recommendations41:30 The Limitations of Detecting Fraud47:56 The Mystery of Sudden Streaming Spikes01:00:19 Glenn McDonald's Book and Future PlansSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Glenn McDonald :Every Noise: everynoise.comFuria: furia.comX: https://twitter.com/glenn_mcdonaldLinkedIn: https://www.linkedin.com/in/glenn-mcdonald-ab3b36/Edited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:11:4410/04/2024
All His Music Got Removed From Spotify for "Fraudulent Streaming Activity" Which He Didn't Do
All His Music Got Removed From Spotify for "Fraudulent Streaming Activity" Which He Didn't Do
Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/This week, Ari is joined by Benn Jordan, musician, youtuber and entrepreneur, to discuss the many challenges of the modern streaming focused music industry. They discuss the recent issue around artists getting their music removed from streaming services due to fraudulent streaming activity and the impact on artists’ careers. The conversation also touches on the recent zero tolerance policy of distributors. The conversation covers topics such as the financial challenges of being an independent musician, the future of sustaining a music career, the ethics of AI in music, creating ethical AI models, and the role of artists in shaping the future of music and AI.Chapters00:00 Introduction05:35 Challenges of Streaming Platforms11:10 The Problem with Subsidized Streaming15:26 The Success Story of Independent Artists22:43 Introduction to VoiceSwap36:21 The financial challenges of being an independent musician44:02 The future of sustaining a music career49:43 The ethics of AI in music01:00:02 The role of artists in shaping the future of music and AI01:01:52 Defining success in the new music businessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Benn Jordan:Youtube: https://www.youtube.com/@BennJordanInstagram: https://www.instagram.com/bennjordan/X: https://twitter.com/bennjordanEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:12:5003/04/2024
Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin
Mixing SZA, Engineering Bob Dylan, Collaborating with Rick Rubin
Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/Dana Nielsen is a Grammy-nominated mixer, engineer, producer, and multi-instrumentalist known for his work with SZA, Rihanna, Adele, Post Malone, The Smashing Pumpkins, Neil Young, Justin Timberlake, Weezer, The Avett Brothers, Bob Dylan, and Kanye West.  A frequent collaborator with legendary producer, Rick Rubin, Nielsen has amassed credits that run the stylistic gamut from Neil Diamond to Slayer and just about everything in between.In this episode, Ari and ATA student Dana Nielsen, a Grammy-nominated mixing and engineering master, discuss his home studio setup, career, and superstar collaborations. He shares insights into his career journey, from starting out in Chicago to working with legendary artists and producers like Rick Rubin, Bob Dylan, and SZA. Dana emphasizes the importance of networking and seizing opportunities to advance in the music industry, highlighting the freelance nature of the entertainment industry and the importance of developing relationships in a transactional environment. Finally, Dana provides insights into the business side of engineering in the music industry, discussing the various roles and rates in the recording studio.Chapters00:00 Introduction and Gear Setup14:38 Early Career and Networking27:26 Putting Yourself Out There29:32 Meeting Rick Rubin32:12 Learning from John Hanlon33:11 Working with Rick Rubin40:26 Working on Neil Diamond's Album45:14 Understanding the Role of a Second Engineer50:44 The Business of Engineering in the Music Industry01:09:26 Making It in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Dana Nielsen:Website: https://www.mixprotege.comInstagram: https://www.instagram.com/danafrioTikTok: https://www.tiktok.com/@danaproducerYouTube: https://www.youtube.com/@danaproducerTwitter: https://twitter.com/TheDanaNielsenLinkedIn: https://www.linkedin.com/in/danaproducer/Edited and mixed by Ari Davids-ErgasMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:21:4727/03/2024
Life & Beth Music Supervisor on Placing Music and Getting the Job
Life & Beth Music Supervisor on Placing Music and Getting the Job
Enrollment closes soon for Ari's Take Academy! Save 10% with code NMB and enroll: https://aristakeacademy.com/Brittany Douziech is a film and TV music supervisor with 20 years of industry experience. She has a knack for supervising projects that become festival darlings including the feature film, The Long Game, which won the SXSW Audience Narrative Award in 2023; and the documentary, Body Parts, which premiered at the 2022 Tribeca and AFI Film Festivals. Additionally, Brittany has worked alongside veteran music supervisors Frankie Pine and Joe Rudge on a variety of TV projects, including Netflix’s From Scratch, Hulu’s Life & Beth, Amazon’s A League of Their Own and Daisy Jones & the Six, which was Emmy-nominated for Outstanding Music Supervision.In this episode, Ari and Brittany discuss the process of sync licensing and music supervision for TV shows. They discuss the role of a music supervisor and the creation of a sonic palette. Brittany explains the collaboration between music supervisors, directors, and editors, as well as the budgeting process for music licensing. She also shares insights into the trends in music placement and the negotiation of fees for indie artists.00:00 Introduction and Overview09:29 Trends in Music Placement10:08 Choosing Music for TV Shows13:19 Timeline and Process for Music Supervision21:19 Negotiating Fees for Indie Artists26:17 Challenges of Clearing Music for TV Shows34:18 Advice for Artists Wanting to Get Music Synced41:00 Payment for Synced Songs44:00 Breaking into the Music Supervision Industry48:47 What It Means to 'Make It' in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Brittany:Website: https://www.brittanydouziech.com/Instagram: https://www.instagram.com/brittanydouziech/LinkedIn: https://www.linkedin.com/in/brittanydouziech/IMDB: https://www.imdb.com/name/nm5987667/Edited and mixed by Ari Davids-ErgasMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
53:3220/03/2024
From Gamer to Billion Stream Club as a DIY Artist/Producer
From Gamer to Billion Stream Club as a DIY Artist/Producer
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comTheFatRat is known to be the world's most influential Gaming Music artist. His music ranges from euphoric progressive house to trap and melodic glitch-hop, with a heavy influence of video game music. The artist’s forward-thinking approach to lift copyright restrictions on his music has led to him having been featured in 30+ million videos from a range of different content creators-collectively accounting for over 29 billion views on YouTube.Over the years he has become one of the most top-charting acts in dance music, having had multiple singles remain in the iTunes Top 50 for over 3 years straight. He has had his music sync-to-screen for advertising giants including Coca-Cola and popular video games like the top-grossing Dota 2, Rocket League, Rolling Sky and Game For Peace and he has planted himself as the go-to-artist for Esports brands like ESL and Dreamhack.00:00 - Welcome00:57 - Ari’s intro04:19 - TheFatRat’s journey from music producer to viral sensation10:03 - TheFatRat’s experience with remixing major artists18:39 - Growing streaming numbers through others’ YouTube videos24:34 - Monetizing music on YouTube31:29 - Promoting music on YouTube and social media41:40 - Picking the right distribution platform for you52:24 - Dealing with royalties and how TheFatRat manages his careerSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with :Instagram: https://www.instagram.com/thefatratofficial/Threads: https://threads.net/thefatratofficial X: https://twitter.com/thisisthefatrat?lang=en TikTok: https://www.tiktok.com/@thefatrat Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:02:4613/03/2024
How Artists Get Paid From YouTube, TikTok, Instagram and the Rest
How Artists Get Paid From YouTube, TikTok, Instagram and the Rest
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comJamie Dee Hart is a music rights management advocate who’s passionate about giving back and educating creators at all levels of their career. She’s the Founder & CEO of Hart & Songs, an artist and rights management firm ensuring independent artists, producers, and songwriters properly register songs and effectively collect their royalties.Jamie also manages Ryan Nealon, an LA-based pop singer-songwriter with a growing audience across TikTok and Instagram from several viral moments, as well as chill electronic producer Koresma who has over 100 million streams across all DSPs. Her past projects have encompassed a broad range of activities, from producing a live concert at Madison Square Garden for a Latin GRAMMY-nominated album to providing social media strategy guidance to breakout Clubhouse star Axel Mansoor during the app's explosive growth which was featured in the New York Times and Wall Street Journal. Jamie also received her Masters Degree in Music Entrepreneurial Studies from Azusa Pacific University and continually helps foster the next generation of young executives.00:00 - Welcome00:47 - Ari’s Intro04:48 - Jamie Dee Hart and music rights management06:52 - Copyrighting your music and making money from Youtube20:44 - The publishing side on royalties26:16 - Using a CMS to collect Youtube royalty money vs. a distributor32:05 - Collecting money on other platforms39:47 - UMG removing tracks from TikTok51:36 - Jamie’s thoughts on building an artist’s career as an artist manager01:05:09 - What does it mean to Jamie to make it in the New Music Business?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jamie Dee Hart:Hart and Songs: https://www.hartandsongs.com/Instagram: https://www.instagram.com/jamiedeehart/Threads: https://www.threads.net/@jamiedeehartLinkedIn: https://www.linkedin.com/in/jamiedhart/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:06:2406/03/2024
How Booking Agents Negotiate
How Booking Agents Negotiate
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comJJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals. Utilizing his 20+ years of experience, Cassiere oversees the diverse Music Touring Department alongside his partners, and leads the agency’s Comedy Department, where he has worked closely with well-known, established headliners, while also nurturing emerging talent from the screen to the stage, transforming them into headlining sensations with robust ticket sales, selling out all types of venues around the globe.00:00 - Welcome04:44 - JJ Cassiere and how he started 33 & West12:16 - The roots of 33 & West from the Florida punk metal scene17:14 - When it comes to representation, what do you look for in a new artist?21:15 - How important is ticket history when finding representation, and what is your approach with developing a new artist?29:22 - Support tours and tour buy-ons39:28 - JJ’s philosophy of picking up the phone45:46 - How do you set up tours for guarantees vs door splits?55:04 - Merch splits at venuesSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with JJ Cassiere:Website: https://www.33andwest.com/Instagram: https://www.instagram.com/jjcassiere/X: https://twitter.com/JJCassiereLinkedIn: https://www.linkedin.com/in/jj-cassiere-230036a9/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
59:3401/02/2024
Is AI Music Taking Royalties From Musicians and Composers?
Is AI Music Taking Royalties From Musicians and Composers?
Oleg Stavitsky is co-founder and CEO of Endel, a sound wellness company that utilizes generative AI and science-backed research.00:00 - Welcome05:40 - Using AI soundscapes for wellness11:36 - AI-generated music and its impact on the industry20:57 - AI-generated music and royalties30:05 - Universal and Warner embracing functional music 35:08 - How are royalty deals structured with collaborations?41:30 - AI as a tool in music creation46:18 - Does AI-generated music deserve royalties?53:40 - The new frontier of AI-generated musicSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Oleg Stavitsky:Website: https://endel.io/X: https://twitter.com/stvtsk?lang=enLinkedIn: https://www.linkedin.com/in/oleg-stavitsky-a6159775/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:02:5117/01/2024
Is Music Marketing With TikTok Still Viable
Is Music Marketing With TikTok Still Viable
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comNamed one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.00:00 - Welcome07:43 - What has shifted in the music marketing landscape recently?12:22 - TikTok music marketing for emerging artists24:44 - Choosing the right parts of your song31:26 - Where do you put your energy into marketing a new song?40:57 - The burnout factor in a TikTok-driven music industry50:11 - How do you determine success on the platform?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Suzy:Website: https://www.yosuzy.com/Instagram: https://www.instagram.com/yosuzy/?hl=enLinkedIn: https://www.linkedin.com/in/suzanneyoderTikTok: https://www.tiktok.com/@suzyyoder?lang=enEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:17:4510/01/2024
How TikTok Music Videos Go Viral
How TikTok Music Videos Go Viral
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com00:00 - Welcome04:28 - Dr. Clips’ story in vertical content13:45 - Actionable steps for creating vertical content20:45 - Artists starting from square zero in vertical content27:02 - Content shoots vs. video shoots32:52 - What is working on TikTok for musicians 40:21 - Dance trends, using fan feedback for fresh creative44:45 - Advice for artists who don’t want to create video contentEvan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Evan Blum:Instagram: https://www.instagram.com/evanblummadeit/TikTok: https://www.tiktok.com/@evanblummadeitEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
53:4720/12/2023
Why Spotify's New Payment Model Falls Short For Emerging Artists
Why Spotify's New Payment Model Falls Short For Emerging Artists
Read the full article on Variety: https://aristake.io/spotify-varietyThis week, Ari Herstand discusses his recent article on Variety entitled Why Spotify’s New Payment Model Falls Short For Emerging Artists.Articles mentioned:Spotify’s article (Modernizing Our Royalty System to Drive an Additional $1 Billion toward Emerging and Professional Artists): https://artists.spotify.com/blog/modernizing-our-royalty-systemStreaming Fraud is More Serious (and Inventive) than you Think, with Andrew Batey and Morgan Hayduk of Beatdapp: https://aristake.com/andrew-batey-morgan-hayduk/Building a Fan Economy with Fan Powered Royalties from MiDiA Research: https://aristake.io/MiDiA-fan-powered-royalties--Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
25:0814/12/2023
Nashville Venue Defends Merch Fees
Nashville Venue Defends Merch Fees
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Brooklyn Bowl Nashville: https://www.brooklynbowl.com/nashvilleSara Barnett serves as General Manager of Brooklyn Bowl Nashville. A Nashville native who has been soaking up the local music scene since she was sixteen, Sara has a passion for hospitality and music. She brings her prior experience as the General Manager at Butchertown Hall and as the Assistant General Manager at ACME Feed & Seed for four years to her work at Brooklyn Bowl Nashville.Since opening its doors, the venue has hosted shows from top artists including Elvis Costello & Billy Gibbons, Phil Lesh, Leon Bridges, Lainey Wilson, Baby Keem and more, has been praised by the New York Times and was named “Best New Concert Venue” at the 2022 Pollstar Awards. With shows of all genres from country to rock to rap and more, as well as special events and benefit concerts, Brooklyn Bowl has one of the most eclectic lineups across Nashville’s saturated live music scene.00:00 - Welcome03:51 - Welcome Sara Barnett, Sara’s experience in Nashville, Brooklyn Bowl’s place in Nashville’s scene13:20 - LiveNation’s involvement with Brooklyn Bowl17:50 - Taking fees from artists’ merch sales, revenue sharing, more on ticketing fees25:50 - The venue itself and its many activities29:20 - Talent buying at the Brooklyn Bowl31:00 - Showcases, how Brooklyn Bowl serves artists in the local Nashville sceneSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Sara Barnett:Website: https://www.brooklynbowl.com/nashvilleInstagram: https://www.instagram.com/bbowlnashville/X: https://twitter.com/bbowlnashvilleFacebook: https://www.facebook.com/BrooklynBowlNashvilleLinkedIn: https://www.linkedin.com/in/sara-barnett-1129b729b/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
42:3007/12/2023
How This Record Label Sells More Vinyl Than Streams
How This Record Label Sells More Vinyl Than Streams
Learn more about Colemine Records: https://coleminerecords.com/With a passion for everything related to records, Terry Cole operates a recording studio, a label (Colemine Records) and record store (Plaid Room Records). Terry started selling records at the age of 12, started his record label while attending college studying biology on the road to being a public school teacher, and then eventually quit teaching to open a record shop, Plaid Room Records, with his brother Bob Cole in 2015. Since then, Colemine Records has expanded and become a well respected label in the independent music industry launching artists such as Black Pumas, Say She She, Durand Jones & The Indications, Kelly Finnigan, Delvon Lamarr Organ Trio and many more.00:00 - Welcome, the importance of retail04:49 - Microphone talk08:06 - The story and inspiration behind Colemine Records15:48 - Independent record label marketing strategies21:34 - Music label management and artist development26:58 - How Colemine works with Secretly and partnering with other labels36:30 - How Colemine sold more physical music than digital music43:40 - Promoting music in record stores48:03 - Music industry’s reliance on algorithms vs physical record stores52:51 - Music distribution and marketing strategies for independent labels58:56 - Distribution deals and commission-based structure01:02:40 - Distribution in physical storesSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Colemine Records :Website: https://coleminerecords.com/Instagram: https://www.instagram.com/coleminerecordsX: https://twitter.com/ColemineRecordsTikTok: https://www.tiktok.com/@coleminerecordsEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:09:4629/11/2023
BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean
BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean
Get 25% off any Ari's Take Academy course with code ARISTAKE. Sale and enrollment both end on November 30th at 6pm PST. If you're ready to make 2024 the year for your music career, we're ready to give you the tools. Enroll today: https://aristakeacademy.com/Over the last twenty years, Tab Nkhereanye, SVP of A&R (Artists & Repertoire) at BMG has been one of the driving forces behind hitmakers and top charting songs alike. Nkheranye’s success in the music industry is unlike many, providing him one of the most unique perspectives in the field and a resume that is hard to top. His path to BMG, was not a traditional one at all, as a songwriter in the first decade of his career, he was responsible for multiple #1 hits, writing with Justin Bieber, Madonna, Mary J. Blige and Brittany Spears. On the A&R side, during more than seven years at Island/Def Jam Records, Tab was responsible for the discovery and development of Frank Ocean, Alessia Cara and many others - showing that songwriters have a place in the corner office and paving a way for others like him. Tab’s mission is to be a voice and mentor for black songwriters and young executives who are looking to carve out their own path in the industry.00:00 - Welcome04:25 - Tab Nkhereanye and his story in music12:05 - Publishing deal structures, ownership, royalties16:23 - Co-publishing deals, what it looks like for a new songwriter26:03 - What are you looking for when you are signing new songwriters?30:05 - How involved are you in the creative process?32:01 - Tab’s time at Def Jam Records and signing Alessia Cara, Frank Ocean43:40 - Developing artists and major labels47:05 - What are steps a songwriter should take when seeking a publishing deal?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Tab Nkhereanye:LinkedIn: https://www.linkedin.com/in/tab-nkhereanye-a02b5625/Instagram: https://www.instagram.com/defjam_tab/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
53:2922/11/2023
Sync Agent Breaks Down TV, Film, Advertising Music Licensing
Sync Agent Breaks Down TV, Film, Advertising Music Licensing
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Jen and Low Profile: https://www.lowprofilenyc.com/Jen Pearce is the Founder of Low Profile, a music licensing & consulting agency based in Brooklyn, NY. After working in the music industry for years at companies like Warner Bros. Records & Downtown Records, Jen decided to open up her own shop after being fed up with the status quo. Low Profile was born out of a need for radical transparency in the music industry and a dedication to helping musicians build sustainable careers. Since launching in May of 2017, Low Profile has become the go-to source for innovative brands and content creators looking to partner with the most cutting-edge artists from all over the world. With their unparalleled access to artists, global reach, and early detection of new currents and trends, Low Profile is able to facilitate meaningful collaborations that are mutually beneficial for everyone involved. Some of the artists on Low Profile’s roster includes Solange, FKJ, Boy Harsher, Nation of Language, Empress Of, JR JR, YACHT and more. Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jen Pearce:Website: https://www.lowprofilenyc.com/Instagram: https://www.instagram.com/lowprofilenyc/Facebook: https://www.facebook.com/lowprofilenycX: https://twitter.com/lowprofilenycEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:07:2515/11/2023
Roc Nation Is Actually Developing Artists
Roc Nation Is Actually Developing Artists
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Shari Bryant and Omar Grant: https://www.rocnation.com/about/Shari Bryant is Co-President of Roc Nation Label at Roc Nation. A fearless music industry veteran, Shari began her career as an intern at Roc-A-Fella Records at 16 years old. She would go to work with Def Jam, Atlantic Records, Warner Bros, Alamo Records, until she was appointed by Shawn “Jay-Z” Carter to become Co-President of the Roc Nation Label. In her long and tenured career, she has worked with artists such as Jay-Z, Meek Mill, Nas, Rick Ross, Cam’ron, Dipset, and more.Omar Grant is currently the Co-President of Roc Nation Records. After graduating from Adelphi University, he took his first job as assistant tour manager working for Destiny’s Child, and then as tour manager for each of the three members individually including Kelly Rowland, Michelle Williams, and Beyonce. He would go on to with as an A&R for EMI Group Limited and Epic Records, before joining Roc Nation in 2011. Grant served as A&R on Rihanna’s first #1 debut album, Unapologetic, and would work with Rihanna on future releases. Grant has also worked with and/or introduced many other notable artists like Jay-Z, Big Sean, Shakira, David Guetta, Snoh Aalegra, Willow, Jaden Smith, Jay Electronica, Vic Mensa, and Buju Banton.04:38 - Welcome06:21 - Roc Nation - Shari and Omar’s roles at Roc Nation Label15:12 - Strategies for developing artists in a crowded space22:01 - Roc Nation’s legacy and long term vision for artists28:00 - What does Roc Nation look for when they sign a new artist?37:18 - Marketing strategies rollout for artists like Maeta45:58 - Roc Nation’s track record with signing artists and philosophy58:23 - What does it mean to you to make it in the new music business?Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Roc Nation:Website: https://rocnation.comInstagram: https://www.instagram.com/rocnation/X: https://twitter.com/RocNationTikTok: https://www.tiktok.com/@rocnation Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:01:4108/11/2023
How Lawrence Got Live Nation To End Merch Fees
How Lawrence Got Live Nation To End Merch Fees
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comNew York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers tour, a 53-city tour across North America, and a headline tour across Europe, which has substantially boosted their popularity. In addition to their musical journey, Clyde Lawrence and Jordan Cohen have played a prominent role in advocating for artists, testifying against unfair practices in the live music industry before the U.S Senate Judiciary and influencing meaningful changes.00:00 - Welcome07:29 - Tour experience, setlists, and logistics11:22 - Operating as an independent band, partnering with John Bellion, touring with a team21:16 - The dynamic within the band, Lawrence, and maintaining a tight group of people33:08 - The early years of the band38:20 - On Live Nation eliminating merch fees for certain venues, the economics of the live music industry, and representing independent artists at a Congressional hearing48:22 - Lawrence advocating for artists to Live Nation01:01:50 - Songwriting and Lawrence’s new single coming out soon01:11:13 - What does it mean to you to make it in the new music business?Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Lawrence:Website: https://lawrencetheband.com/Instagram: https://www.instagram.com/lawrencetheband/TikTok: https://www.tiktok.com/@lawrencethebandYouTube: https://www.youtube.com/channel/UCr5v6l4EIKiImmJU-COJ0SgX: https://twitter.com/lawrencethebandEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:17:2811/10/2023
Building an Artist Management Empire and Breaking Country Artists
Building an Artist Management Empire and Breaking Country Artists
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comBruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard.Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities.Learn more about Bruce and WHY&HOW here: https://whyandhow.com/00:00 - Welcome08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists19:30 - Breaking a country artist, being where your audience is29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency34:10 - How artist management works within WHY&HOW39:00 - The importance of mental health for artists and those in the industry47:27 - Starting his own record label, Hazel Street Records, post Triple-854:00 - Working with independent labels vs working with major labelsSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bruce Kalmick :Website: https://whyandhow.com/Instagram: https://www.instagram.com/whyandhowmgmt/X: https://twitter.com/B_KalmickLinkedIn: https://www.linkedin.com/in/bruce-kalmick-b876963/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:00:2627/09/2023
How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming)
How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming)
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Raye Zaragoza and her upcoming US tours: https://www.rayezaragoza.com/LA-based singer-songwriter Raye Zaragoza is called one of the most fresh and compelling voices in folk music today by NPR Music. She writes music for Netflix’s ‘Spirit Rangers’ and just released a new album Hold That Spirit on August 11, and has just announced that she has been cast as Tiger Lily in the Peter Pan National Tour. 0:00 - Welcome07:20 - Raye casted a Tiger Lily in the Broadway tour of Peter Pan17:01 - Raye’s new album and collaborating26:23 - Deeply personal songwriting and songwriting as therapy36:37 - Writing for sync licensing41:16 - The business side of writing for a Netflix show51:25 - self releasing as an artist and running her own indie record label56:33 - How Raye uses Patreon like a record labelSubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Raye Zaragoza :Website: https://www.rayezaragoza.com/YouTube: https://www.youtube.com/channel/UCHAyiHSDajCsHBGtdaPA95gInstagram: https://www.instagram.com/rayezaragoza/X: https://twitter.com/rayezaragozaEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:09:0913/09/2023
Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent
Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Daniel McCartney: https://www.outlastrecords.com/00:59 - Welcome04:47 - Daniel’s focus on mental health for musicians11:06 - What can musicians in need of mental health care do?18:29 - Daniel’s role as a booking agent and the state of touring in 202333:21 - Opening slots for bands in larger shows44:46 - Tour buy-ons for bands55:03 - How to get an agent as a band?58:28 - Outlast RecordsSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Daniel McCartney :Website: https://www.outlastrecords.com/Instagram: https://www.instagram.com/danielmccartney/X: https://twitter.com/mccartneydkTikTok: https://www.tiktok.com/@danielkylemccartneyEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:03:0106/09/2023
Streaming Fraud is More Serious (and Inventive) Than You Think
Streaming Fraud is More Serious (and Inventive) Than You Think
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Beatdapp: https://beatdapp.com/Andrew Batey the Co-founder and Co-CEO of Beatdapp. He is an accomplished entertainment & technology entrepreneur (5x founder) and early adopter of major industry transformations across music, social media, and web3.Morgan Hayduk is the Co-CEO and Co-Founder of Beatdapp, an entertainment technology company. Prior to founding Beatdapp, Hayduk led enterprise growth and partnerships for ZipRecruiter (NYSE:ZIP), was the Director of Federal Government Relations for TELUS Communications, and served as a consultant for Canada's leading boutique government relations firm, Crestview Strategy. 00:00 - Welcome 04:56 - Intros, what are your origins before Beatdapp?07:25 - What inspired launching Beatdapp?11:14 - What is streaming fraud?20:13 - How does Beatdapp catch streaming fraud?30:08 - How streaming fraud affects indie artists vs. major labels differently41:12 - When legitimate artists get taken down for fraud58:51 - What does it mean to you to make it in the New Music Business?Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Beatdapp:Website: https://beatdapp.com/Instagram: https://www.instagram.com/beatdapp/X: https://twitter.com/beatdappLinkedIn: https://www.linkedin.com/company/beatdapp/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take#StreamingFraud #Web3andMusic  #DIYMusicians Hosted on Acast. See acast.com/privacy for more information.
01:01:2030/08/2023
How To Hack Spotify (and TikTok)
How To Hack Spotify (and TikTok)
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Ryan Vaughn:Backline Creative - https://www.backlinecreative.com/Head Bitch Music - https://www.headbitchmusic.com/Ryan works as a manager for independent artists at his company Backline Creative, and he is the Chief Financial Officer of Head Bitch Music.00:00 - Welcome 07:14 - What does your day-to-day look like? 16:49 - “Fake” artists are actually real 20:45 - Breaking down “The Chillest” and his release strategy 28:00 - How to get your label verified through streaming platforms 30:00 - Spotify playlists and reporting 37:20 - Algorithmic strategies for independent artists, linear vs. exponential growth 52:00 - Hacking TikTok with the waterfall method, TikTok licensing, revenue share 1:00:00 - Discovery mode in SpotifySubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ryan Vaughn:Website: https://www.backlinecreative.com/Instagram: https://www.instagram.com/backlinemgmt/X: https://twitter.com/backlinemgmtThreads: https://www.threads.net/@headbtchmusicLinkedIn: https://www.linkedin.com/in/ryandrummerboy/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:24:5023/08/2023
A Sync Licensing Music Executive is Changing the Game
A Sync Licensing Music Executive is Changing the Game
Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Jessica Vaughn:Venice Music - https://www.venicemusic.co/Head Bitch Music - https://www.headbitchmusic.com/This week on the New Music Business podcast, Ari is joined by Jessica Vaughn, Head of Sync at Venice Music and President of Head Bitch Music. 05:19 - Welcome 06:19 - What is your current day-to-day? 20:01 - The process of getting a song synced 23:00 - Representing the master rights of artists 31:00 - The current state of the sync industry 35:15 - How does an artist find music supervisors who are open to working with artists direct? 45:42 - AI music and sync 51:00 - On music librariesSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jessica Vaughn:Website: https://www.headbitchmusic.com/Instagram: https://www.instagram.com/headbtchmusic/TikTok: https://www.tiktok.com/@venicemusic.coX: https://twitter.com/headbtchmusicThreads: https://www.threads.net/@headbtchmusicEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take#SyncLicensing #SyncAgency #MusicSupervision Hosted on Acast. See acast.com/privacy for more information.
01:06:4016/08/2023
Dance Music Record Labels Do It Differently
Dance Music Record Labels Do It Differently
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.05:31 - Welcome and intros 11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused 19:20 - The business model behind dance labels and progression of DJ technology 29:52 - Royalty streams from DJs 36:55 - Dance labels sometimes just represent singles, not entire artists 45:40 - What do dance labels look for in an artist/producer? 55:40 - Creative ways for artists to break out in the EDM worldSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Deron DelgadoWebsite: https://dirtybirdrecords.com/Instagram: https://www.instagram.com/dirtybirdrecords/X: https://twitter.com/DirtybirdTikTok: https://www.tiktok.com/@dirtybirdLinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/Connect with Sam SciarraInstagram: https://www.instagram.com/thehigherground/TikTok: https://www.tiktok.com/@the_highergroundLinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
01:02:4809/08/2023
AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)
AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoin us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.06:25 - Welcome13:18 - What is AI Music?22:00 - The traditional definition of a "musician" will be redefined26:35 - The considerations of designing an AI music program34:45 - The case studies of those using Boomy    41:27 - Distribution of AI music and commoditization47:51 - How AI music may affect streaming payouts 57:24 - Boomy owns music made on the platform. Why?01:05:30 - Laws and the legal future of AI music01:21:35 - How would Ari build an AI music platform?Subscribe to The New Music Business: https://aristake.com/nmb/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Alex Mitchell: Website: https://boomy.com/Instagram: https://instagram.com/boomymusicX: https://twitter.com/boomy.musicTikTok: https://www.tiktok.com/@boomy.musicLinkedIn: https://www.linkedin.com/in/alexjaemitchell/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take#BoomyMusic #AIMusic #IndieArtist Hosted on Acast. See acast.com/privacy for more information.
01:36:4401/08/2023
TikTok Music Marketing Grows Up
TikTok Music Marketing Grows Up
Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.04:47 Welcome07:17 Music industry gatekeepers10:48 Explosion of influencer marketing, working with every major label12:43 How the TikTok platform has matured17:03 Artists targeting the correct demographics24:24 How Songfluencer runs campaigns and achieves artists' goals32:33 Is it necessary for artists to have a presence on TikTok?38:20 Advice for artists for don't understand the platform42:44 Collaborating with both legacy and emerging artists52:00 Social media posting schedule56:11 What it means to make it in the new music businessSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Songfluencer:Website: https://songfluencer.com/Instagram: https://www.instagram.com/nomadcryInstagram: https://www.instagram.com/songfluencerTwitter: https://twitter.com/songfluencerEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
57:5705/07/2023