[ 00:00:05]Welcome to the HairHustle Podcast. I' m Heather Podlesny, your salon coach dedicated to helpingstylists master the business side of beauty. Whether you' re starting yourjourney behind the chair or you' re a seasoned pro looking to level up, thispodcast is for you. Each week we' ll dive into the tips and tricks you need torun a successful salon business with topics that will change the way you workand earn. From budgeting hacks to help you keep more of what you make, to timemanagement tips that will keep your schedule stress-free, and the strategiesfor boosting your retail sales and nailing that next promotion. Get ready tobuild your dream business without burning out. Together we' ll cut through thenoise and get to the root of what makes your salon thrive. [ 00:00:47] So grab your shears,turn up the volume, and let' s hustle. Welcome to episode five of the HairHustle Podcast. Thank you so much for being here with me today. I am your host,Heather Podlesny, and we are going to talk about one of the most amazing and profitablestrategies that you can have this holiday season, and it is the gift cardstrategy. I hope that you are ready. We are approaching November very quickly,and so I always like to make sure my salons and stylists have their gift cardstrategy locked into place by November 1st. Does that mean you have to be doingyour promotion November 1st? No, that does however mean that you have to have aplan. [ 00:01:29] So whether that is aBlack Friday blitz and you are selling gift cards at 10% off one day, orwhether that is an entire week of savings on your gift card or an entire 30days, whatever that looks like for you, we need to make sure that we have thatplan in place. So let' s get started. First thing that I always like to talkabout is why. So you may be saying, Heather, I' ve never done gift cardsbefore. I m not even understanding why I need to have a gift card strategy orwhy that really even matters for the holidays. I sell gift cards all year long.Why do I have to create another incentive for that? Okay, you guys, I startedto do a little research and I sort of knew some of this research. [ 00:02:18] However, I must say, Ithink my mouth was open as I was reading it because I thought, oh my gosh, Ineed to share this with people. So here' s a couple of things that I found.Number one, the average unused gift card amounts. If you' re a salon owner andyou' re multitasking, please start listening right now. Now is the time. We' regoing to go over a couple of whys and we' re going to go over some statisticson why you want to have an amazing gift card strategy. Are you guys ready forthis? Do you know the average amount of unused gift cards per person in theUnited States is $187? That' s right. $187. Just wait. It gets better. So $187per person in the U . [ 00:03:04] S. have, we just allhave $187 gift cards hanging out somewhere. Are you ready for the next one? 6%of gift cards are literally never even used. 10 to 19% of gift cards remainunredeemed. Next, I was actually researching and I found this episode on CBS Detroithere in Michigan. I was in Michigan and they interviewed a retail professionaland the statistic is there are $27 billion with a B dollars in unused giftcards hanging around. And here' s the other crazy part is that according to theNational Retail Federation, gift cards are the number two given gift. Thestatistics are mind blowing and why should you be offering gift cards? Becauseit helps your cash flow. [...

Episode 4 - 5 Steps to Success in Holiday.mp3[ 00:00:05]Welcome to the HairHustle Podcast. I' m Heather Podlesny, your salon coach dedicated to helpingstylists master the business side of beauty. Whether you' re starting yourjourney behind the chair or you' re a seasoned pro looking to level up, thispodcast is for you. Each week we' ll dive into the tips and tricks you need torun a successful salon business with topics that will change the way you workand earn. From budgeting hacks to help you keep more of what you make, to timemanagement tips that will keep your schedule stress-free, and the strategiesfor boosting your retail sales and nailing that next promotion. Get ready tobuild your dream business without burning out. Together we' ll cut through thenoise and get to the root of what makes your salon thrive. [ 00:00:47] So grab your shears,turn up the volume and let' s hustle. Welcome to a very special episode of theHair Hustle Podcast. I' m Heather Podlesny, your salon coach dedicated tohelping stylists master the business side of beauty. Welcome to the Hair HustlePodcast hosted by me, Heather Podlesny. I am so excited that you are heretoday. We are going to talk about the five steps to holiday success. If youhaven' t started your holiday already, whether that is your express menus, yourholiday menus, so on behalf of services or it' s on behalf of retail, youhaven' t even placed your order yet. It is not too late. Let' s get you startedtoday. Okay. [ 00:01:25] If you kind of want toget yourself into a funk, we' re going to get ourselves right out of it and we're going to get going with these five easy steps. As you guys know from priorepisodes, I typically like to keep these episodes at 15 minutes or less. So we're going to try really hard, but I' m going to make sure that you have all thenuggets that you need to get started. Let' s go with the first step in yoursteps to holiday success. And that is: We re going to build a holiday retailgame plan. We' re going to start with holiday. Number one, we' re going tostart ordering and we are going to set our goals. Okay. Whether that is, I have10 stylists and 10 weeks until Christmas. [ 00:02:06] I know that they canliterally sell one set per week. Whether that is you use a formula that wasgiven to you, whatever that looks like, we are going to order and we' re goingto set our goals. Part two is to get that display together. If you haven' t ordered,we' re going to get some inspo going. If you have ordered, we' re going to makesure that it' s displayed beautifully and it should be out now. If it' So notout already, we' re going to also line up our team incentives with a plannerand a date. So what does that mean? That means that every single time that wehave an incentive lined up or changing. So for example, right now you might berunning like bingo cards. [ 00:02:46] Every time a stylistgets a bingo, they get a, like a small gift card. Okay. Maybe you' re doing acoverall that started a couple of weeks ago and that' s running. You' re goingto get a little bit of money out of it, but you' re going to be running untilDecember 16th because it' s a bigger prize. Whatever that looks like, we' regoing to get our team incentives locked down. If we have multiple greats, andwe' re also going to put those on the calendar and we' re going to know exactlywhen we' re changing those. Fourth is going to be the same exact thing onlywith guests. So we are going to make sure that we...

Link to 2024 Promo Plan: https://heatherpod.ck.page/c33c06529900:00:05Welcome to the Hair Hustle Podcast. I' m Heather Podlesney, your salon coach dedicated to helping stylists master the business side of beauty. Whether you' re starting your journey behind the chair or you' re a seasoned pro looking to level up, this podcast is for you. Each week we' ll dive into the tips and tricks you need to run a successful salon business with topics that will change the way you work and earn. From budgeting hacks to help you keep more of what you make to time management tips that will keep your schedule stress-free and the strategies for boosting your retail sales and nailing that next promotion. Get ready to build your dream business without burning out. Together we' ll cut through the noise and get to the root of what makes your salon thrive.00:00:47So grab your shears, turn up the volume, and let' s hustle. Welcome to the third episode of the Hair Hustle Podcast. Thank you. Thank you so much for joining me. I am your host, Heather Podlesney. So we are getting started today with maximizing retail sales in your salon. I' ve got five quick tips for you. As you know, we like to keep these episodes short and sweet. So if you love this, we are going to dive deeper into each of the tips in episodes in the future. So come on, let' s get ready to talk about one of my favorite subjects, which is retail sales in your salon. We' re going to start with the five tips. I' m going to begin with a pre -tip, we will call it.00:01:33And it' s simply that choosing a brand. It' s choosing a brand, choosing the full portfolio, having a belief line, and really going with whoever the brand is that matches all of your values in your salon company. This may take some interviewing. I worked for a distributor and in corporate America for 10 years. And so I totally understand the importance of matching a brand that is the right fit with your salon. So we' I' m going to start by saying, finding a brand that you would like. Okay. I don' t work with brands anymore, so I get to kind of go on whatever we say, but I just want to make sure that you have a brand that when we give you these tips, you don' t have like a cherry- picked line of five different brands and nothing of the same, because all of these tips, you really need.00:02:25A full portfolio of a brand and you need multiple of each in order to really make this. So it may be an investment for you, but that' s where you need to get started. Okay. So let' s get into tip number one, promotional calendar. So when I say promotional calendar, you might be like, oh my word, that just sounds like a lot. Honestly, what we' re going to do is we' re going to break a promotional calendar down into six promotions a year. So that' s every other month, we' re going to have a product promotion, a service promotion, and then we' re also going to have a team incentive. Okay. So that' s going to be for your staff. This can work for independent salons and commission salons.00:03:04You can actually grab a free, I will actually put the link here in the show notes. And I actually have a promotional calendar example already made up for you from now until the, get you to 2025. So, please feel free to go grab that because it literally has every single tip and trick that you would want to get started. Okay. So, that' s what you' d need if you' re not getting started. So all' s you need promotional calendar, six promotions a year. You can find out what your brands are offering. You can start offering your own. It' s great to sometimes go with the brand on what they' re offering. So, if they' re giving 20% off leaders, then you can actually come up with a really fun tagline for that and then move it on just as an...