As artificial intelligence continues to grow rapidly, so do its ethical concerns. In this episode of the digital marketing podcast, we discuss the challenges of deep fake audio and video technology, its societal impacts and the balance between innovation and deception.  We also delve into the ethical use of content and training data, highlighting issues of privacy and bias, as well as the need for a comprehensive but transparent AI policy. ---- We are running a  coming up on 22nd November for those who are still getting to grips with the new platform. Show notes:  Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

By the time our Chat GPT updates episodes have published, there are new developments that we have to talk to you about. That just shows the rate at which this technology is progressing. Amazing or slightly scary? From the new app, it’s ability to see, hear and think, Dall-e 3’s impressive image generation and its data analysis capabilities… we have a lot to update you on. We have also now automated our digital marketing skills benchmarking tool. Just enter your team details and share the auto-generated link with your teams. Simple! ---- We are running a  coming up on 22nd November for those who are still getting to grips with the new platform. Show notes:  Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In today's episode of The Digital Marketing Podcast, Daniel shares with us his learnings from Hubspot's Inbound 2023 conference in Boston, as well as the latest digital marketing trends and how they're conveying into 2024. With every single talk mentioning AI, including Hubspot's Chatspot, it's clear to see the effect that is has had and will continue to have as it makes further developments. The team also delve into other key topics such as community, AI, algorithms, SGE (Search Generative Experience) and efficiency. -- We are also running a coming up on 22nd November for those who are still getting to grips with the new platform. Show notes: Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

As Google continually makes frequent changes to its algorithm each yet, your SEO strategy will require constant reevaluation and adjustment. In this latest episode, the team break down the latest update to Google's Quality Rater Guidelines, which they use to determine whether their search ranking systems are providing helpful information. The E-A-T concept has now gained an extra E (E-E-A-T) for experience, to emphasise the importance of first-hand, life experience on a topic. We also delve into some extra Google updates such as 'perspectives' and some hidden 'about this' features you might not have uncovered yet. We have are also running a coming up on 22nd November for those who are still getting to grips with the new platform. Show notes:   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In this episode of the Digital Marketing Podcast, we start off with a podcast recommendation for you, the Upflip Podcast. The Upflip podcast is stories, directly from the business founder, of how they grew their business. We've found it really inspiring - it explores all sorts of business ideas but is brutally honest and there are some great human stories. Make sure to check it out. The team then discuss GA4 and its customisation features, including performance max campaigns, standard reports, editing standard reports and using the 'explore' section. We have are also running a coming up on 22nd November for those who are still getting to grips with the new platform. Show notes:   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

If you're not changing domains anytime soon, you might think this podcast episode is not relevant for you. Actually, migrations come in many different forms (structural changes, hierarchy changes, navigation changes, any major website changes) and we can guarantee these top tips are essential to know. Based off Ciaran and Daniel's learnings from seeing website migrations go horribly wrong, today's podcast episode will talk you everything you need to know and do before hitting the switch. Join us as we discuss the impact website migrations can have on search rankings, paid search and more and the steps you can take to minimise the effect. We also have a gold pass giveaway to the Revenue Marketing Summit in London in November. Details to enter:   Show notes:   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In times of fast change, if you're standing still, you're moving backwards and digital skills need to be continually updated with a culture of ongoing learning. In our latest episode of the Digital Marketing Podcast, the team share some of the latest insights and findings from our 2023 Digital Marketing Skills Benchmark Report. In it's fourth edition, the benchmark has now tested over 10,000 people's digital marketing skills, highlighting some very significant shifts in skills in the past year and explores the impact this will have on organisations of all types. Download the report here: Show notes:   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Welcome to our special Digital Marketing Toolkit Awards podcast episode!  Over the last few months we have been running the Digital Marketing Toolkit Awards, recognising the best tools and utilities worldwide within the Digital Marketing industry. We have been encouraging people to nominate, and then vote, for their favourite tool to ensure that they stand the best chance of winning. And now… the results are in! Listen in to find out which digital marketing tool topped the votes in each category and see the bespoke award and other benefits they won. We know that there are a lot of tools available to you in digital marketing, and it can almost be quite overwhelming to know what to use. In this episode we also discuss how to ensure the tools you use are helping you streamline your workflow and if you've not used it in three months... bin it! Didn’t get a chance to nominate, or your own tool wasn’t mentioned? Unfortunately, you missed out for this year, but we’ll be back next year so stay tuned. Enjoy! Show notes -   Have feedback on the show? We really would love to hear from you. tell us what you love and what you think could be better. And, if you are really enjoying the show, please

The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data. Join us in this episode of the Digital Marketing Podcast to delve into the potential of custom reports within GA4. If you want to take your GA4 learning further, we have an We also have a  in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC.  Show notes -   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

We usually spend our podcast episodes offering practical digital marketing advice to help you enhance your careers, but today we flip the script and take a look at digital marketing problems that plague the landscape. Join us on today's episode as we dissect the lack of control we see as digital marketers and the challenges social algorithms pose. We also delve into the difficulties marketers encounter when trying to gauge the true impact of their effort, as well as the controversial "grift culture" and sacrificing authenticity for short-term gains. This episode is a must-listen - stay tuned! We also have a  in London this November, a packed two days of the latest insights, tools and strategies from globally renowned companies including Uber, Pinterest and HSBC.  Show notes -   Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

We are back with another much loved digital marketing trends episode! This week, Daniel, Ciaran and Louise discuss Meta’s position in the AI space with the recent launch of their latest large language model (LLM), Llama 2, which has outperformed ChatGPT on most benchmarks. Meta and Microsoft have also announced an expansion of their partnership, allowing developers to choose between Meta and Open AI models… The social platforms have also seem some drastic changes. We can’t shy away what’s going on over at Twitter (or should we say X) and the team share their thoughts on Meta’s launch of Threads. We also have a gold pass giveaway and a 20% discount for everyone else to the Revenue Marketing Summit in London. The Summit returns this November 29th and 30th to the Intercontinental O2 for those of you that want to learn the latest marketing strategies. Visit the show notes on our website to get the discount or enter the draw! Show notes - Have feedback on the show? We really would love to hear from you. , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Search Engine Optimisation is a huge part of digital marketing, and today we are taking a deeper dive into the world of Local SEO; an SEO strategy that optimises your online presence to increase local traffic, visibility and brand awareness. Any business with a physical location or that serves a geographical area can benefit from local SEO. Have you ever searched for 'restaurants near me' to try and find places to eat in your local area? Local SEO is what will help you appear in these search results, so it's important to understand what it is and what it entails. In this episode, Ciaran is joined by local SEO expert Claire Carlile from Brightlocal, a SEO platform full of local marketing tools to help you you rank higher, grow your reputation and build citations. Claire has been working with local businesses for over 20 years and today, she helps guide us through the different techniques for mastering the local search results. Show notes - If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

Welcome to another special episode of the Digital Marketing Podcast, where we will be introducing you to the second-half of shortlisted tools for the Digital Marketing Toolkit Awards. Some of them might already be familiar to you, and some might be brand new. All of these tools have been nominated by digital marketers so if there's any you haven't heard of, we suggest you check them out! Have your favourite? Make sure to vote for it before votes close on 3rd September. Visit If you want your tool in with a chance of winning a Digital Marketing Toolkit Award, we'll be back next year so you can get nominating. Show notes -   If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

Welcome to this special episode of the Digital Marketing Podcast! We all love a tools episode, right? Today we are introducing you to some of the shortlisted tools for the Digital Marketing Toolkit Awards. We had a huge number of nominations entered into the awards, and after a careful shortlisting process we have our finalists in each category! This episode is dedicated to the first half of the shortlisted tools. Some you might be very familiar with, and some might be brand new to you… but might just become your next most-used tool. Have your favourite? before votes close on 3rd September. Was your tool not mentioned? Unfortunately, you missed out. But we’ll be back again next year where you can nominate your favourite tool and give it the best chance of winning. Part two is coming next week so stay tuned! Show notes -   If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

With Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis. Join us on this episode of the Digital Marketing Podcast where we discuss all things GA4 including events, tag management, the crucial differences between dimensions, metrics, sessions and users and our top tips for you. Show notes -   If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

Welcome to our latest podcast episode where we dive deep into the captivating world of social media algorithms! Social media algorithms have become the gatekeepers of our social media lives, determining the content we see, the people we engage with, and the brands we discover. Understanding these algorithms is crucial for anyone seeking to make an impact in the digital space, whether you're a business professional, a content creator, or a social media lover. In this information-packed episode, we will be discussing the fascinating mechanics that govern some of the most influential platforms of our time: LinkedIn, Twitter, YouTube, Instagram, and Facebook. Show notes -   If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

In this podcast episode, the team delve deep into the realm of personal branding and explore the crucial aspects of establishing a trustworthy online presence. We explore how personal branding builds trust, unlocking SEO secrets for your brand, understanding SSI scores, choosing the perfect profile image, and navigating the complexities of the 'right to be forgotten.' Stay tuned for our secrets to crafting a compelling personal brand that leaves a lasting impact. Show notes - https://targetinternet.com/resources/building-a-personal-brand If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

SGE, Search Generative Experience, is Google's new way of transforming the search experience with the use of Generative AI. This will allow you to get AI powered overviews, ask follow up questions and take next steps right from the SGE box when you search. This might seem beneficial from a users perspective, but it's important to know what implications this will have on SEO and digital marketers. In this video, Daniel, Ciaran and Louise discuss the new search experience and other latest updates in AI Search. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

Picking the right CRM (Customer Relationship Management) can be a game changer for a digital marketer and is packed full of benefits, allowing you to centralise customer data, improve lead management, run effective marketing campaigns and more all from one place. In this podcast episode, we'll explore how you can pick the right CRM for your needs, discussing features, integration, audiences, pros and cons and any hidden costs involved. The nominations for The Digital Marketing Toolkit Awards are also now open! Visit and nominate your favourite digital marketing tool for its chance to win one of our bespoke, beautifully designed trophies! If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or other channels. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise help you have a clearer understanding on what the digital marketing channel mix is, attribution modelling and what the best channels really are. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

Welcome back to another news digest episode for June 2023! Artificial Intelligence is moving faster than ever and we have updates for you on Google AI Search, the rise in podcasting, 3rd party cookies, AI chat search and much more. With lots of popular and upcoming trends this is not one to miss. The nominations for The Digital Marketing Toolkit Awards are also now open! Visit and nominate your favourite digital marketing tool for its chance to win one of our bespoke, beautifully designed trophies!

Before delving into this new episode of the Digital Marketing Podcast, we have a brand new, exciting announcement for you… The Digital Marketing Toolkit Awards! The Digital Marketing Toolkit Awards are a brand new awards recognising the best tools and utilities worldwide within the digital marketing industry, with the winners being celebrated with a special podcast episode in September. Nominations open on 23rd June for you to nominate your favourite tools! Visit to nominate. In this episode, Daniel, Ciaran and Louise discuss the latest updates in the world of Chat GPT and AI…  These updates include Plugins and Browsing, meaning that it can now unlock a vast range of possible uses and also browse the internet for information that extends that included in its training data.

In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison, author of The Death of Demographics. Where have we been going wrong with demographics all these years? We insist on looking at people on the outside. We put a fence around a group of people and think we understand who they are but we don’t, we understand what they are, and that’s not enough to influence people’s future buying decisions. Humans say yes to things because it aligns with their values. It is behind every decision that we make, so it’s important we understand the shared values of our customers so we know how to get the right people in the room. Listen in to this special episode to hear all about David’s mission and understand for yourself why Ciaran loved this interview so much!

There has never been a more important time to be thinking about innovation as when things in the digital marketing world are moving so quickly. In order to quickly adapt to change and avoid it being disruptive, innovation should be built in and implemented into your organisation. Listen in to today’s podcast to learn how to go about building innovation into your culture and how design thinking can help you solve problems by putting consumer’s needs first.

Handling over 90% of searches, Google undoubtably dominates the search engine market and is consistently a hot topic in the world of digital marketing. However, today, let’s talk about Bing… With 900 million searches a day, Bing is often overlooked when it shouldn’t be. In this episode, Daniel, Ciaran and Louise discuss why they think people shouldn’t forget about it’s family of tools; Bing Ads, Bing Places, Microsoft Clarity and more.

Today Ciaran is joined by CEO and Founder of Enchant Email Marketing Agency, Philip Storey, about why email is as important as ever in 2023 why brands should consider focusing their time and resources into this channel. Philip talks about how we can go about supercharging our emails - where to start, getting practical and bringing 'planning' and 'execution' together as one to bring ideas to fruition. In this episode we also bring you 16 tools that will help you with your email marketing efforts.

In 2022, Google revealed that you weren’t allowed AI generated content on your website. However, in February 2023, Google announced that ‘high-quality content is high-quality content’ and they’re focusing on quality rather than how the content is produced. In this episode of the Digital Marketing Podcast, the team discuss some of their favourite SEO and AI tools to help your content cut above the noise, as well as the findings of a new report on AI training data.

The GOST framework is a model for goal setting, that is split into four components; goals, objectives, strategy and tactics. However, there can be a lot of confusion between on how the components differ and how to work GOST into your marketing plan. In this episode of the digital marketing podcast, the team define each of the four core components as well as give examples of how they would be used in practice to help achieve your overall business objectives.

With AI reshaping the content marketing landscape, the bar has been pushed even higher to create engaging content that stands out from competitors and makes an impact on their audiences. Join us in this episode of the Digital Marketing Podcast where we discuss how to develop effective content plans, from researching ideas through to creating a working calendar for content marketing success.

We are back with a Digital Marketing Trends Update for April 2023, and what trends update would it be without AI? In this episode, the team run through some of the latest Google updates, why you shouldn’t forget about Bing, and some of the latest AI tools to assist you in your marketing efforts. We have also launched our latest version of the Digital Marketing Toolkit which you can download today.

In today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing. Ben talks Ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation. Ben's book, (Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales) is one of Ciaran's favourites and is a detailed view on what you should be measuring, how you should be measuring it, and how youcan successfully grow your digital business.      

91% of businesses now use video as a marketing tool, and 92% of video marketers reported that it gives them a positive ROI. However, the more video content that surfaces the harder it is to get your content to stand out from the crowd. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss different elements that contribute towards running an effective YouTube channel. The team also unveil our new branding that we have been working on over the past few months, developed with branding and creative agency Wildish and Co, which is now live across all of our channels! We’d love to hear what you think.

In today’s episode of The Digital Marketing Podcast, Daniel, Ciaran and Louise discuss the latest trends in Digital Marketing for March 2023. Needless to say Chat GPT has created a storm in the world of digital marketing, and Bing and Google weren’t far behind. In amongst Chat GPT and Bing, is the new Meta Verified membership, which entitles users to a verified badge, impersonation monitoring, prioritisation in comments and more. Other trends discussed include GA4 setup, Twitter blue badge and SEO issues. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

In today's episode of The Digital Marketing Podcast, Ciaran speaks to Ben Heath, CEO of Lead Guru, a UK based meta advertising agency that helps business owners, entreprenuers and marketers take their campaigns to the next level.   In this insightful interivew Ciaran and Ben discuss Facebook privacy changes, the decline of organic reach and top targeting techniques.

In this episode of the Digital Marketing Podcast, the team delve into Google Web Stories, which are a web-based version of the popular story format. The stories are discoverable through Google Search and the Google App, which can be downloaded via iOS and Android. You can also embed them into your own web pages. Daniel, Ciaran and Louise also explore YouTube’s latest Culture and Trends report, giving some interesting insights into the most notable creators and trends driving video culture.

https://targetinternet.com/resources/alternatives-to-google-analyticsOn 1st July 2023, Google are sunsetting their infamous Universal Analytics and making GA4 the new default, a big move for the 28.1 million websites that use Google Analytics. In light of the change, some users might be researching for other analytics software available. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise their five favourite alternatives to Google Analytics to match your analytics goals, to help you decide which software is right for you. We also have a on these analytics alternatives.  

Marketing funnels outline the journey that customers take on their path to purchase, and is a framework that helps yo to consider how to engage with your customers along the different stages of their journey. In this episode of the Digital Marketing podcast, the team discuss the stages of the funnel, confusion at the top and how you can use it together with a user journey map to connect with customers.

Social media can mean very different things to different people based on factors such as their interests, their lifestyle – and often their age. Although overall social media usage has changed dramatically post-covid, there are still large demographical differences between the way users behave online which can help marketers make important decisions when deciding on their social media strategy. You can also check out our We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

Building community is an extremely effective, but overlooked marketing strategy, as it focuses on establishing real connections with your audience. Building relationships with your users shows how committed you are to understanding their needs, earning their loyalty and trust and can help to improve customer retention. In this podcast episode, Daniel, Ciaran and Louise discuss why it’s important to engage in community building and the different places that community can live. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

It is without a doubt that AI is becoming more and more advanced and with AI tools, marketers can automate certain cognitive tasks to help them streamline workflows. With AI assisting in the more repetitive admin tasks, we can spend more time on work that work that requires higher level of attentional and emotional input. In this episode of The Digital Marketing Podcast, the team guide you through a range of useful AI tools, inspired by Get Inference's , a toolkit of all the latest AI tools, all in one place and updated daily. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

You might briefly remember Daniel and Ciaran discussing a content sharing tool last year that was so powerful, they were reluctant to tell you about it. Well, that tool is QUUU Promote and on this episode of the Digital Marketing Podcast, co-founders Matt and Daniel talk to Ciaran about social signals, the tool and how it helped supercharge our reach for the podcast. After 8 years of helping promote blogs for social media, Matt and Daniel also advise on what makes content more sharable and really understanding your audience, what they are actually looking for and what problem you are trying to solve. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

Happy New Year and welcome back to The Digital Marketing Podcast. It’s the beginning of a fresh year. Usually with this comes New Years Resolutions and we’ve decided to put together our digital marketing resolutions to help you feel prepared for the year ahead. From revising and repurposing successful content, planning customer research and taking a step back to look at OKRs, listen in to this episode for our key themes to focus on throughout the year. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

From core Google updates and Google Analytics 4, to enhancemencts in artificial intelligence and emphasis on brand, 2022 has been a non-stop year in the world of digital marketing. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise bring you a 2022 wrapped-up episode, reflecting on and discussing the biggest trends in digital marketing this year. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

It is likely that within recent weeks you have come across ‘Chat GPT’,  an AI chatbot system developed by Open AI which specialises in dialogue. Since being released by Open AI in November 2022, Chat GPT has gone viral, reaching 1 million users in only 5 days! Although the chat research tool isn’t perfect, it’s a huge development in the world of AI. In this episode of the Digital Marketing Podcast, the team delve into Chat GPT and its uses, as well as giving some examples of when it’s not got it quite right... We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

There are many different things to consider when trying to improve your email deliverability, including ways to help ensure your audiences are engaged and protocols to implement. In this episode of the Digital Marketing Podcast, the team discuss their recommendations and tools for ensuring that your emails are getting through to the right place. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please 

GA4 is the latest version of Google Analytics and differs greatly from Universal Analytics in terms of its features the the data it collects. Although the new platform currently runs in parallel with the previous iteration of GA, Universal Analytics (UA), UA will stop processing new hits on 1st July 2023, so it’s important that you prepare for the switch. In today’s episode of the podcast, Daniel, Ciaran and Louise guide you through the new default for data analytics, including setup tips, events, and core and custom reports.  Do you have any feedback on the show?  and let us know. And, if you are really enjoying the show, please 

From the phasing out of third-party cookies to mail privacy protection on Mac, privacy changes aren’t going anywhere and it’s up to marketers to adapt to the changing landscape. In today’s episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss privacy changes in iOS, email, browsers, URL parameters and what impact all of this has on trust and brand. We hope you love the show! If you have any feedback, please  and let us know. And, if you are really enjoying the show, please