The Authority Hacker Podcast - Actionable Online Marketing
Business
Gael Breton & Mark Webster - Full Stack Online Marketers
First aired in 2016, voted the Ahrefs #1 podcast for several years running and with over half a million downloads in 120+ countries, “The Authority Hacker Podcast” is one of the most authoritative podcasts for providing actionable online marketing tips and staying ahead of the ever-changing digital marketing landscape. Hosts Gael Breton and Mark Webster teamed up in 2010 and have since worked with several Fortune 500 companies, and launched and sold various successful businesses together. Join them every 2 weeks as they interview site owners, marketers and SEO experts, and share their own expertise on everything needed to build and grow a successful online business. The 300+ episodes cover everything from online marketing, affiliate marketing, SEO, content creation, website building, and more. Whether you’re a seasoned entrepreneur or just starting out, you’ll get the latest insights and strategies for growing your site and generating passive income.With a focus on actionable strategies and practical tips, each episode is designed to help you take your online business to the next level. You'll learn everything you need to create high quality content, build links, and get your website on the first page of Google, Bing and Yahoo, and a whole lot more. All of the reviews say that this podcast is honest, insightful and informative. Come and join the international community of Authority Hackers - Subscribe now.#seo #internetmarketing #seopodcast #onlinebusiness #podcastforwebsiteownersFollow us on:► Facebook: https://facebook.com/authorityhacker/ ► Instagram: https://instagram.com/authorityhacker ► Twitter: https://twitter.com/authorityhacker/ ► LinkedIn: https://linkedin.com/company/authorityhacker/► TikTok: https://www.tiktok.com/@authorityhacker ► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/ ► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
#99 - How Small Sites Beat Big Sites
What you will learn Why smaller can afford to target the keywords that bigger sites can’t How having fewer categories can help us outrank higher authority sites Why and how you should build links to your money pages Why it costs big companies more to produce the same content as we produce and how we … #99 – How Small Sites Beat Big Sites Read More »
01:00:3812/03/2018
#98 - Bad Tactics: 9 Internet Marketing Tactics We No Longer Use
What you will learn Why you shouldn’t only target low competition keywords Why you shouldn’t be too focused on social shares How different types of content ranks for different types of keywords Where you are probably spending too much on content Where you are probably not spending enough on content The world of internet marketing … #98 – Bad Tactics: 9 Internet Marketing Tactics We No Longer Use Read More »
52:2205/03/2018
#97 - Should You Quit Your Job Today And Concentrate On Building Authority Sites?
What you will learn Why Perrin still works despite owning successful authority sites What is ‘input lag’ and how understanding it can keep you motivated Why we can’t tell you how long it will be before you can quit your job When it doesn’t make sense to quit your job at all When and why … #97 – Should You Quit Your Job Today And Concentrate On Building Authority Sites? Read More »
53:1926/02/2018
#96 - What Would We Do Differently If We Started Over?
What you will learn Why you must know how you are going to monetize your site before you get started How creating content hubs make link building more efficient Why mobile design is more important than desktop How link building is the secret to getting regular traffic Why focus is the most important ingredient for … #96 – What Would We Do Differently? Lessons from 5 Years of Building Authority Sites Read More »
54:2519/02/2018
#95 - Tim Soulo From Ahrefs Spills the Beans on Their New DR Update
What you will learn How domain rating is calculated Why you have probably been using DR the wrong way Why you should not use DR in isolation What metrics are best to use alongside DR Tim Soulo’s number 1 tip to get more search traffic with Ahrefs In this week’s episode, Gael and I are … #95 – Tim Soulo From Ahrefs Spills the Beans on Their New DR Update Read More »
51:0513/02/2018
#94 - Should You Use a Fake Persona?
What you will learn The ethical and legal issues involved in using a fake persona How a fake persona can help you relate to your How a fake persona can stunt the growth of your site How being the face of your site can make it difficult to sell How creating a brand can allow … #94 – Should You Use a Fake Persona? Read More »
44:1629/01/2018
#93 – The Authority Site Model in 2018
What you will learn What actually is an authority site? What makes authority sites such an attractive business model? What types of authority sites tend to make the most money? What is changing in 2018? How much does it cost to set up an authority site? In this week’s episode, Gael and I look at … #93 – The Authority Site Model in 2018 Read More »
54:3622/01/2018
#92 - 2017: The Year in Review
What you will learn How we realized our blog content wasn’t working and what we did to change it. Why we care more about writing honest reviews than generating affiliate revenue. What happens when you allow problems to grow as the company grows. Why we chose to launch one new site this year instead of … #92 – 2017: The Year in Review Read More »
01:06:2511/12/2017
#91 - SEO Predictions 2018: Is Voice Search Set To Take Over?
What you will learn Why you need to get out in front of the mobile first index. How you may be stuck in the past when it comes to keyword research. The Google product that could have rival Facebook ads. Why competition might be less intense for new sites in 2018. Why content updates could … #91 – SEO Predictions 2018: Is Voice Search Set To Take Over? Read More »
01:06:2204/12/2017
#90 - Does Passive Really Income Exist?
What you will learn Why there is no such thing as 100% passive income Why you need to work on your business not in your business How to leverage your time by hiring people, creating systems or using services Why you have to have real passion to build a successful site rather than just not … #90 – Does Passive Income Really Exist? Read More »
48:3627/11/2017
#89 – Is Your SEO Strategy Based Entirely on SEO Myths?
What you will learn Why keyword stuffing could actually hurt you Why SERP features are not going to kill SEO How you can leverage your size to beat the big companies in the SERPs How building links is cheaper than buying links Why ranking first isn’t always worth the investment it take to get there … #89 – Is Your SEO Strategy Based Entirely on SEO Myths? Read More »
59:1220/11/2017
#88 - How To Increase Your Revenue Without More Traffic - Monetization Methods You Probably Didn't Think About
What you will learn How does dropshipping compare to launching your own product? How privately sold ads compare to ad networks. Are info products the easiest way to sell your own products? Are Kindle books worth your time? The logical progression from affiliate to Amazon FBA How you can make a lot of money selling … #88 – How To Increase Your Revenue Without More Traffic: Monetization Methods You Probably Didn’t Think About Read More »
01:07:0506/11/2017
#87 – We Messed Up Our Launch So You Don't Have To
What you will learn Why you should sell your own products Why launches allow you to make more money, faster How we structure our launches Why you should allows be truthful with your scarcity offers How to avoid a disastrous launch If you listen to this podcast on a regular basis, I’m sure you will … #87 – We Messed Up Our Launch So You Don’t Have To Read More »
55:5430/10/2017
#86 – Turning Paying Off Student Loans Into a Million Dollar Business
What you will learn How Michelle generates 100k+ traffic from Pinterest per month Why Pinterest is such a good platform for affiliate marketers Why revenue stacking makes your business more secure How affiliate marketing can still provide value years down the line In this week’s podcast Perrin is joined by Michelle Schroeder Gardner from Making … #86 – Turning Paying Off Student Loans Into a Million Dollar Business Read More »
27:1116/10/2017
The 'Not A Podcast' Podcast #fail
What you will learn Why you should always check your sales page using a browser testing tool. If a few people say there is a problem, chances are 100 x more people are actually experiencing it but not complaining about it. Hey Guys, This is not a podcast. This is the story of how a … The ‘Not A Podcast’ Podcast #fail Read More »
17:2511/10/2017
Undercover Success Series #5 – How The AH Team Went from Gray Hat To Multiple Six Figure Site Owners
What you will learn How mastering funnels turned Authority Hacker into the most profitable site that we own How great keyword research was enough for Perrin to make Here Pup profitable How multiple failures on Health Ambition allowed us to develop a model for authority sites Why Perrin always looks for product opportunities when selecting … Undercover Success Series #5 – How The AH Team Went from Gray Hat To Multiple Six Figure Site Owners Read More »
01:04:3706/10/2017
Undercover Success Series #4 - How Josh Turned a Hobby Into A 7 Figure Authority Site
What you will learn How creating great offers propelled Expert Photography to a 7 figure business Why ads can be easier to scale than content How hiring the wrong people can be as costly as any other mistake Why Josh has not even considered launching a second site In today’s episode, Mark is joined by … Undercover Success Series #4 – How Josh Dunlop Turned a Hobby Into A 7 Figure Authority Site Read More »
32:2505/10/2017
Undercover Success Series #3 – How Kevin Espiritu Increased Site Revenue by 400% in 12 Months
What you will learn How Kevin managed to 5x his ad RPM How Kevin drove 3k visitors per day to his site from Pinterest How to target informational keywords to monetize a niche light on products In the third part of the Undercover Success Series, Gael is joined by AH Pro member Kevin Espiritu. Kevin … Undercover Success Series #3 – How Kevin Espiritu Increased Site Revenue by 400% in 12 Months Read More »
36:0804/10/2017
Undercover Success Series #2 - How Robert Botha Built An $8,500 Per Month Authority Site in 9 Months!
What you will learn How you can cut short the length of time it takes for your site to be successful How to prioritize tasks that make money How to stay motivated when it seems like you are not gaining traction In today’s episode, Gael is joined by AH Pro member Robert Botha. This is … Undercover Success Series#2 – How Robert Botha Built An $8,500 Per Month Authority Site in 9 Months! Read More »
25:3303/10/2017
Undercover Success Series #1 - How Mauricio Preuß Scaled Multiple 5 Figures Per Month Review Sites
What you will learn How to make the jump from 3 figures to 4 and 4 to 5 per month What tactics are generating Mauricio the most revenue right now How to “just get started” with an authority site How planning for the long term at the beginning can help scale your site In this … Undercover Success Series#1 – How Mauricio Preuß Scaled Multiple 5 Figures Per Month Review Sites! Read More »
42:2802/10/2017
#85 – Getting Banned and Re-Instated By Amazon Associates
What you will learn How to make sure you don’t miss Amazon warning emails How to avoid a warning in the first place How to react if you do get a warning from Amazon What you should do with pricing, images and links to avoid breaching the ToS. In the last two weeks, a fire … #85 – Getting Banned and Re-Instated By Amazon Associates Read More »
37:5425/09/2017
#84 – Using AdThrive to Maximise Ad Revenue (+ Bonus Content on Sponsored Posts)
What you will learn How to make your ads more visible How Ad Thrive can make managing ads much easier How to balance ads so that they do not ruin the user experience How to get started with sponsored posts How much you can charge for sponsored posts Who buys sponsored posts and why This … #84 – Using AdThrive to Maximise Ad Revenue (+ Bonus Content on Sponsored Posts) Read More »
47:5318/09/2017
#83 – How Standard Operating Procedures Can Help You Focus on High Value Tasks
What you will learn Why a company would want to create SOPs How having SOPs can make your business easier to sell How to create, store and access SOPs How to get buy-in from your team to create a culture of documentation How documentation increases performance and improves consistency Why processes continually improve when they … #83 – How Standard Operating Procedures Can Help You Focus on High Value Tasks Read More »
54:3511/09/2017
#82 – Internet Law 101 with Richard Chapo
What you will learn Why you can’t trust templated privacy policies and terms of service. How to enforce your terms of service. What types of insurance will protect your business from a legal standpoint. What disclaimers you require if you are earning affiliate income. How to avoid breaching email and SPAM regulations. Why you should … #82 – Internet Law 101 with Richard Chapo Read More »
01:24:0604/09/2017
#81 - Which Page Builder Will Help Grow Your Site
This week Gael is joined by Lewis for his first appearance on the podcast. Lewis has been a writer for Authority Hacker for the past six months. His main job is doing the review content. Basically, we buy him some tools, he plays about with them for a month or so and then writes up … #81 – Which Page Builder is Right For Your Site? Read More »
49:4029/08/2017
#80 - 5 Successful Affiliate Sites and What We Can Learn From Them
What you will learn How a 7-page site is generating over 5 figures per month. What modifiers you can use to target low competition keywords. Why duplicate content isn’t always a bad thing. How to instantly become an authority in your field by hiring experts. In this week’s episode, we are trying something a little … #80 – 5 Successful Affiliate Sites and What We Can Learn From Them Read More »
01:06:5821/08/2017
#79 - How Long Does it Take to Get Results?
What you will learn List Item #What factors contribute to authority site success. How Google influences the time taken to get results. How to create the skills required to be successful. What you can do to cut the time taken to be successful. How long it has taken people we know to get results. It’s … #79 – How Long Does it Take to Get Results? Read More »
42:3607/08/2017
#78 – How to Bootstrap A Successful YouTube Channel with Miles Beckler
What you will learn How to get comfortable talking to the camera How to come up with topics for your video How to increase engagement on your videos How to monetize your channel while staying authentic How to promote your YouTube videos In the podcast this week, Mark is joined by special guest, Miles Beckler. … #78 – How to Bootstrap A Successful YouTube Channel with Miles Beckler Read More »
01:10:2624/07/2017
#77 - Is Email Marketing Dying?
What you will learn Why internet marketers find email marketing hard How technology is changing the effectiveness of email marketing What the alternatives are to email marketing Where email marketing is still most effective What you should do if you have an authority site In today’s episode, Gael and Mark discuss the state of email … #77 – Is Email Marketing Dying? Read More »
43:5117/07/2017
Quarterly Update Q2 - 2017
What you will learn How we launched Authority Hacker Pro in May ‘17 AH Pro 2.0 – What’s in store for the AH Pro Re-boot New members and new roles in our superstar team Our plans to modernize and refocus Health Ambition What we learned launching, even more, new sites The State of Link Building … #76 – Q2 Update: AH Pro Launch, New Sites Go Live and an Update on the State of Link Building Read More »
43:1610/07/2017
#75 – How to Get to Page One of Reddit with this 5 Step System
What you will learn How to setup a Reddit AMA with moderators How to boost engagement by pushing your fans to the thread How to use Reddit’s features to move your thread higher up the rankings How to answer more questions by using a team How to monetize a Reddit AMA In this week’s podcast, … #75 – How to Get to Page One of Reddit with this 5 Step System Read More »
44:3103/07/2017
#74 - Level Up Your Site With A Community
What you will learn Why you should build a community What a community looks like Which platform you should use to build your community How to build a community How to manage and moderate a community In this week’s episode, we talk about building a community for your authority site. For us, building a community … #74 – Level Up Your Site With A Community Read More »
47:5912/06/2017
#73 - How To Rebrand Without Losing Traffic
What you will learn When to rebrand How we grew content around that central piece How we started collecting hundreds of leads from a single page How to redirect your site while maintaining the same site structure How to redirect your site while changing the URL and site structure In today’s podcast we are talking … #73 – How To Rebrand Without Losing Traffic Read More »
28:3629/05/2017
#72 - Why We Abandoned Our New Office After Just 6 Weeks
What you will learn Why we decided to get our 4th office despite vowing never to do it again Why we instantly regretted the decision (and closed in a matter of weeks) How we got out of the lease (and lost $5,000 in the process) Why we prefer the remote working model for both ourselves … #72 – Why We Abandoned Our New Office After Just 6 Weeks Read More »
34:1922/05/2017
#71 - The Big Debate: Are Content Agencies Worth It?
What you will learn Why the rising cost of content makes agencies a viable option Some of the key benefits of using an agency over freelance writers How to get the most from agencies by becoming an A+ client How much to pay an agency (and what to expect for the price) Why your brief … #71 – The Big Debate: Are Content Agencies Worth It? Read More »
49:0215/05/2017
Grow Your Site Series #5: How To Crush It With Info Products
What you will learn Why selling info products is one of the most overlooked monetization strategies When (and only when) you should even be considering selling info products Some of our best tips for finding and validating product ideas How to crush it with info products using sales funnels and one-click upsells Our go-to tools … Grow Your Site Series #5: How To Crush It With Info Products Read More »
39:3612/05/2017
Grow Your Site Series #4: How To Build White Hat Links At Scale
What you will learn Why you don’t need to keep chasing the latest link building tactic A step-by-step breakdown of how we scale proven link building tactics Many of the tools we use to automate and scale link building like never before How to overcome the most common roadblocks when handling responses A reminder that … Grow Your Site Series #4: How To Build White Hat Links At Scale Read More »
45:3811/05/2017
Grow Your Site Series #3: Building A Snowball Of Traffic To Your Site
What you will learn Why bringing people back to your site is a MUCH more profitable strategy How to give people reasons to come back (other than just fresh content) How to use email as the spine of your overall “snowball” strategy How to increase the size of your snowball with social media marketing Why … Grow Your Site Series #3: Building A Snowball Of Traffic To Your Site Read More »
39:0610/05/2017
Grow Your Site Series #2: Producing And Outsourcing Content At Scale
What you will learn How to apply to the 80/20 rule when it comes to scaling content How to create content templates for different content types Why templating your content is a MUST for high production of content Some of our core tenets when it comes to hiring great writers Scaling content promotion (and a … Grow Your Site Series #2: Producing And Outsourcing Content At Scale Read More »
41:3009/05/2017
Grow Your Site Series #1: Stacking Business Models For Increased Profits
What you will learn When to take your “one-trick pony” site and start stacking business models The difference between doubling down and diversification (and why it matters) Specific business models you can use for stacking (and what we think of them) How to use stacking logic to establish a profitable growth strategy In todays podcast, … Grow Your Site Series #1: Stacking Business Models For Increased Profits Read More »
45:4108/05/2017
#70 - Siphoning, Monetizing & Automating Pinterest Traffic With Kate Ahl
What you will learn How to identify which niches work well with Pinterest marketing What to do AFTER you’ve gone through the basic of setting up your account How to accelerate growth once you’ve got some traction on Pinterest How to consistently turn cold, hard Pinterest traffic into $$$ How to build a hands-off Pinterest … #70 – Siphoning, Monetizing & Automating Pinterest Traffic With Kate Ahl Read More »
47:5201/05/2017
#69 - Ask Us Anything: Link Building, Content Embeds, Google FRED, And More...
What you will learn How we leverage the Skyscraper technique to build links to commercial pages How we handle ‘link removal’ when it comes to guest posting and guestographics How we use tracking ID’s to determine how much revenue our content generates The difference between a niche site and an authority site (and why it … #69 – Ask Us Anything: Link Building, Content Embeds, Google FRED, And More… Read More »
37:5224/04/2017
#68 – Our Exact, Step-By-Step Process For Hiring Talented Writers
What you will learn When you should be looking to hire a writer (and when you shouldn’t) How to design a bullet-proof filtering process for any number of applicants How to craft the perfect job advertisement for maximum response How to build a killer application form that asks all the right questions Multiple platforms and … #68 – Our Exact, Step-By-Step Process For Hiring Talented Content Writers Read More »
53:4719/04/2017
#67 - The Product Dilemma: Do You Charge For It, Or Give It Away?
In this weeks podcast, Gael & Mark reveal why free products can be just as valuable as paid products when it comes to growing your business, as well as when you SHOULD charge for a product instead of giving it away for free.
41:4710/04/2017
#66 - Elevate Your Game With Mastermind Groups
What you will learn What mastermind groups are and why they’re useful The 3 different types of mastermind groups available What you can expect to gain (or lose) from a mastermind group The pros and cons of each type of mastermind group In this week’s podcast, we’re on the topic of mastermind groups. Particularly, we’re … #66 – Elevate Your Game With Mastermind Groups Read More »
46:5327/03/2017
#65 - Google FRED: What You Need To Know
What you will learn How the new Google FRED update affected our sites Some theories around what actually caused the update Why nobody really knows what caused it at this point Whether or not the authority site model still works (hint: it does) What to do if you get hit by any algorithm update Today, … #65 – Google FRED: What You Need To Know Read More »
27:0420/03/2017
#64 - Review Bias: Does Honesty = Sales?
What you will learn Why all reviews are biased to some level (and why that will never change) Why some reviews are wayyyy more biased than others How to be less biased with your own reviews The effects a negative review can have on someone’s business How to deal with negative reviews the right way … #64 – Review Bias: Does Honesty = Sales? Read More »
44:4313/03/2017
#63 – 11 Things You Need To Know Before Starting IM Today
What you will learn Why internet marketing is not a quick-fix solution to your money problems What you need to know in order to have the right mindset in this business Why failure is a natural (and necessary) part of the process What success really look like in the internet marketing world The idea for … #63 – 11 Things You Need To Know Before Starting IM Today Read More »
48:2906/03/2017
#62 – HUGE Amazon Associates Payout Update Incoming: What We Know & How To Prepare
What you will learn What probable changes are coming to the Amazon associates program this week How much this could impact existing sites How this changes the authority site model How to prepare for it and protect yourself In this episode, Perrin & Gael sit down and talk about the upcoming Amazon associates payout update … #62 – HUGE Amazon Associates Payout Update Incoming: What We Know & How To Prepare Read More »
27:4820/02/2017
#61 – Q1 Update: Behind The Scenes Of Our Multiple Online Businesses
What you will learn How we created and launched our new course – The Authority Site System How we’re building a team of superstars to help grow our businesses Some of the exciting changes coming to Authority Hacker Pro How we’re refining our systems and processes to handle rapid growth Why we’re also expanding our … #61 – Q1 Update: Behind The Scenes Of Our Multiple Online Businesses Read More »
40:4113/02/2017