The Authority Hacker Podcast - Actionable Online Marketing
Business
Gael Breton & Mark Webster - Full Stack Online Marketers
First aired in 2016, voted the Ahrefs #1 podcast for several years running and with over half a million downloads in 120+ countries, “The Authority Hacker Podcast” is one of the most authoritative podcasts for providing actionable online marketing tips and staying ahead of the ever-changing digital marketing landscape. Hosts Gael Breton and Mark Webster teamed up in 2010 and have since worked with several Fortune 500 companies, and launched and sold various successful businesses together. Join them every 2 weeks as they interview site owners, marketers and SEO experts, and share their own expertise on everything needed to build and grow a successful online business. The 300+ episodes cover everything from online marketing, affiliate marketing, SEO, content creation, website building, and more. Whether you’re a seasoned entrepreneur or just starting out, you’ll get the latest insights and strategies for growing your site and generating passive income.With a focus on actionable strategies and practical tips, each episode is designed to help you take your online business to the next level. You'll learn everything you need to create high quality content, build links, and get your website on the first page of Google, Bing and Yahoo, and a whole lot more. All of the reviews say that this podcast is honest, insightful and informative. Come and join the international community of Authority Hackers - Subscribe now.#seo #internetmarketing #seopodcast #onlinebusiness #podcastforwebsiteownersFollow us on:► Facebook: https://facebook.com/authorityhacker/ ► Instagram: https://instagram.com/authorityhacker ► Twitter: https://twitter.com/authorityhacker/ ► LinkedIn: https://linkedin.com/company/authorityhacker/► TikTok: https://www.tiktok.com/@authorityhacker ► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/ ► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
#199 – The Seedy Underbelly of Being A successful online marketer With Miles Beckler
What you will learn Why bringing things in-house is always the best option No matter how experienced you are, you’ll still make mistakes What to do about copycats When it comes to online marketing, Miles Beckler knows his stuff. It’s safe to say he’s also learned a few lessons along the way too. Today, he … #199 – The Seedy Underbelly of Being A successful online marketer With Miles Beckler Read More »
58:0427/04/2020
#198 – 10 Expert Tips You Can Implement Today To Boost Your Organic Traffic
What You Will Learn How to improve your traffic The importance of organic traffic The low hanging fruit techniques you can implement today Ever looked at your traffic and thought…’I can do better than that‘? Easier said than done, right? But did you know there are tons of things you can do to boost your … #198 – 10 Expert Tips You Can Implement Today To Boost Your Organic Traffic Read More »
47:2420/04/2020
#197 – Amazongedon 2.0 – Has Amazon just Killed Affiliate marketing?
What you will learn What the immediate effect of the commission rates means What action you should take (if any) Why things aren’t as apocalyptic as you may think If we need more reason to dub 2020 as the worst year in history ever, Amazon just came along to kick us while we’re down. Unless … #197 – Amazongedon 2.0 – Has Amazon just Killed Affiliate marketing? Read More »
42:2716/04/2020
#196 – 11 actionable tips you can do today to boost your affiliate sales
What You Will Learn Proven tips to boost your affiliate sales Why it pays to be honest Why You Don’t Have To Sell Your Soul To Big Companies To Succeed It’s easy to be an affiliate marketer, right? Just put together a few review pages and start ranking – done! But if that’s really your … #196 – 11 actionable tips you can do today to boost your affiliate sales Read More »
44:3413/04/2020
#195 – What Mark and Gael Really Think Of Each Other After 10 Years As Business Partners
What You Will Learn In This Episode What it’s like to work with someone for 10+ Years How a Joint Business Venture Works What Mark and Gael really think of each other Salt and Pepper, Cats and Dogs, Mark and Gael. You can’t have one without the other. But a long-lasting partnership like this didn’t … #195 – What Mark and Gael Really Think Of Each Other After 10 Years As Business Partners Read More »
01:00:1606/04/2020
#194 – Matt Giovanisci Interview – from humble beginnings to $400k/year
What you will learn The reality of starting an online business from scratch Why you don’t always need to run a link building campaign to see success How failure can lead to success From the lows of being heavily penalized by Google’s Penguin update to the highs of making over $400k/year in revenue, Matt Giovanisci … #194 – Matt Giovanisci Interview – from humble beginnings to $400k/year Read More »
01:11:3931/03/2020
#193 – Coronavirus – 9 Ways the crisis will affect online businesses like yours
What you will learn in this podcast Why Google isn’t likely to perform an algorithm update during the crisis What the long term and short term implications of the coronavirus will have on your business How this crisis could be positive for online marketers long term success We couldn’t ignore the Coronavirus anymore. As companies … #193 – Coronavirus – 9 Ways the crisis will affect online businesses like yours Read More »
34:0923/03/2020
#192 – 6 Passive Link Building Ideas That Rake In Links While You Sit Back And Relax
What You Will Learn How to get links without direct input How to make a site people WANT to link to The Importance of creating authority Wouldn’t it be great if you could get links without having to continually outreach and build relationships with people? Well….duh! So how do you do that exactly? Well, today … #192 – 6 Passive Link Building Ideas That Rake In Links While You Sit Back And Relax Read More »
41:5916/03/2020
#191 – Is AI Going to kill traditional SEO?
What you will learn in this episode The current state of marketing AI How AI could affect the future of the SERPs Why SEO will still have a place in an AI dominated future Today, Mark and Gael are going to be looking at a hot topic on everyone’s mind these days: AI. The thing … #191 – Is AI Going to kill traditional SEO? Read More »
01:08:3909/03/2020
#190 – Guest Posting Is (definitely not) Dead
What you will learn Why Guest Posting Isn’t Dead Why Fake News isn’t limited to politician’s Twitter feeds How incorrect news spreads and how you can properly assess breaking news While we don’t consider ourselves a news site, the online marketing world has been buzzing with a certain topic that we couldn’t help but chime … #190 – Guest Posting Is (definitely not) Dead Read More »
37:5828/02/2020
#189 – How To get rich from internet marketing
What You Will Learn Why making money =/= getting rich Why endless growth is not sustainable Where to start if you don’t know how to invest in your future Mark is back and today we get right down to the important stuff: Money! Today Mark and Gael get down to the nitty-gritty of what it … #189 – How To get rich from internet marketing Read More »
50:0218/02/2020
#188 – How You can boost your website’s value in 2020 – Featuring Greg Elfrink From empire flippers
What You Will Learn Why building a huge email list alone won’t increase the value of your site The various factors that could influence the list price of your site What people look for when buying a new site in 2020 2019 was a big year for SEOs and marketers alike. With Google rolling out … #188 – How You can boost your website’s value in 2020 – Featuring Greg Elfrink From empire flippers Read More »
01:15:2211/02/2020
#187 - How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition)
What you will learn How to properly organize your site structure The top things to pay attention to during niche selection How to handle uncertainty in the online marketing world Whether you’re a beginner trying to get your site off the ground, a seasoned site owner who needs to sort out your mess of a … #187 – How To Build The Perfect Site Architecture Using Silos With Kyle Roof (2020 Edition) Read More »
59:4903/02/2020
#186 – Why Search Volume Alone Is No Longer A Viable Traffic Indicator (And What To Use Instead)
What you will learn Why search volume is no longer accurate How to pick keywords that actually drive traffic Why analytics data is key for conversions With the SERPs becoming more and more cluttered with snippets, carousels and featured information feeding tons of information to the searcher without even clicking on your site, today we … #186 – Why Search Volume Alone Is No Longer A Viable Traffic Indicator (And What To Use Instead) Read More »
31:5027/01/2020
#185 - Nerdy SEO Debates With Matthew Woodward
What you will learn in this Podcast How to redesign your site with your audience in mind How to update outdated content the right way The right way to test software and tools While Mark sun’s it up in Bali on his Honeymoon, today Gael invites marketing expert Matthew Woodward to talk about everything from … #185 – Nerdy SEO Debates with Matthew Woodward – An honest take on what it takes to be a truly successful marketer Read More »
01:33:0821/01/2020
#184 – Convert like a Pro with Kenneth Yu’s Copywriting Tricks
What You Will Learn What Copywriting is and why it matters Why Copywriting and religion aren’t so different Why Copywriting is an art AND a science Today, Mark is joined by Kenneth Yu to discuss Copywriting. Whether you’ve never dabbled in Copywriting before or you consider yourself a master, this podcast has something for everyone. … #184 – Convert like a Pro with Kenneth Yu’s Copywriting Tricks Read More »
50:1813/01/2020
#183 – 10 Things we learned Analyzing 600,000 outreach emails
Before We Start We were a little late releasing the podcast this week but you’ll hear us talk about our Authority Site System new year’s sale. We hardly ever do this, but we’re going to extend the timer on this offer just a little while longer due to our lateness. Don’t wait around though, this … #183 – 10 Things we learned Analyzing 600,000 outreach emails Read More »
48:2207/01/2020
#182 – The Authority Site Model 2020
Before We Start If you’re listening to this podcast and feeling pumped to start you Authority Site journey in 2020, we’ve got good news for you! For a limited time only, we’ll be ringing in the new year by offering a HUGE discount on our start-to-finish Authority Site building system, The Authority Site System. Head … #182 – The Authority Site Model 2020 Read More »
01:07:0630/12/2019
#181 – 2019 in retrospect (AKA Hey mark, how’s 2019 going?)
What You Will Learn How our link building, recruitment, editorial process and product pipeline went in 2019 Our top takeaways from 2019 How 2019 has shaped our plan for 2020 2019 was a hell of a year for us. We kicked things off by selling one of our most successful sites to date for mid … #181 – 2019 in retrospect (AKA Hey mark, how’s 2019 going?) Read More »
54:3923/12/2019
#180 – 16 Expert SEO Predictions for 2020 and beyond
What You Will Learn How accurate our 2019 Predictions were What we believe is set to change in 2020 What other industry experts think 2020 has in hold It’s that time of year again where we take out our crystal ball and peer in to the future. This year we’re joined by a team of … #180 – 16 Expert SEO Predictions for 2020 and beyond Read More »
01:18:0116/12/2019
#179 – Has Google stopped rewarding original content?
What You Will Learn Why links aren’t everything to Google anymore What does Google really look at when deciding who ranks What Duplicate Content really means in 2020 and beyond Duplicate content is bad. Or at least that was what we were trained to believe by Google. But if that’s the case, why does emulating … #179 – Has Google stopped rewarding original content? Read More »
46:2109/12/2019
#178 – Chiang Mai SEO 2019 Recap: The Good, the Bad, the Ugly
Before We Start The most comprehensive link building course we’ve ever built is still open for a few hours. Shotgun Skyscraper is the most efficient, cost-effective, scalable white hat link building system. Period. This is the last time we’ll be releasing this advanced course. So if you want in, it’s now or never! Grab it … #178 – Chiang Mai SEO 2019 Recap: The Good, the Bad, the Ugly Read More »
48:5302/12/2019
#177 – Dom Wells Will Help You Stop Sucking at Website Management
Before we start The most comprehensive link building course we’ve ever built has reopened for a limited time. Shotgun Skyscraper is the most efficient, cost-effective, scaleable white hat link building system. Period. This is the last time we’ll be releasing this advanced course. So if you want in, it’s now or never! For more information, … #177 – Dom Wells Will Help You Stop Sucking at Website Management Read More »
49:2625/11/2019
#176 – Which Pages Should You Build links To?
What You Will Learn Why you have a lot less control over backlinks these days How you can get more backlinks from the same sites Why internal linking is essential to take advantage of your backlinks How we make sure “link juice” flows everywhere on our websites Where should I point the links I build? … #176 – Which Pages Should You Build links To? Read More »
24:0318/11/2019
#175 – Busting Online Business Myths With Veteran Entrepreneur Miles Beckler
What You Will Learn How the Becklers grew their business from $0 to millions in revenue How Miles changed his approach to online marketing Why the 4-hour workweek is a myth The challenges and blessings of being an online entrepreneur Miles Beckler is one of my favorite online marketers. Why? Because he’s successful, has a … #175 – Busting Online Business Myths With Veteran Entrepreneur Miles Beckler Read More »
01:12:0811/11/2019
#174 – Onpage SEO Tips With Michal Suski From Surfer SEO
What You Will Learn The story of Surfer The Surfer methodology How to use Surfer for onpage optimization Michal’s insights on how SERPs work In this episode, we’re doing an on-page deep dive with Michal from Surfer. Tune in to hear about Surfer’s methodology, pro tips on bringing out the best from the tool, and … #174 – Onpage SEO Tips With Michal Suski From Surfer SEO Read More »
01:02:2904/11/2019
#173 – Why Amazon’s October Associates Email Doesn’t Mean Your Business Is Ruined
What You Will Learn Why Amazon is sometimes vague about its rules How FTC regulation might affect your non-US site What we think people can do to stay compliant with the rules You know the feeling… You get an email from Amazon Associates and your heart rate jumps up. Did they slash your commissions in … #173 – Why Amazon’s October Associates Email Doesn’t Mean Your Business Is Ruined Read More »
33:0728/10/2019
#172 – The 6-Step Brainstorming Process We Use to Create Amazing Content
What You Will Learn Why Dynalist is the go-to app for our brainstorming sessions The exact steps of our brainstorming process Why polish and the WOW factor are essential to great content So that’s it: you found the perfect keyword to attempt to rank for. You know if you get the top ranking, you’ll get … #172 – The 6-Step Brainstorming Process We Use to Create Amazing Content Read More »
38:5621/10/2019
#171 – 8 Untold Authority Hacker Pro Stories
What You Will Learn The Authority Hacker Pro journey so far Some of our favorite AH Pro members Cool things we learned from the AH Pro community That’s it, it’s finally here, Authority Hacker Pro is back! After 2 years of not being available, we’ve finally taken the time to make it great again and … #171 – 8 Untold Authority Hacker Pro Stories Read More »
53:1714/10/2019
#170 – How We Get Free DR90+ Links From Large Publications
What You Will Learn An introduction to Help a Reporter Out (HARO) The benefits of HARO and why it’s great supplementary link building How to prospect and answer HARO questions the right way What to look out for when outsourcing HARO link building I know we haven’t talked about link building in a while and … #170 – How We Get Free DR90+ Links From Large Publications Read More »
40:3007/10/2019
#169 – Can Google’s New “Nofollow” Rules Kill Blog Comments?
What You Will Learn Why blog comments were a big thing in SEO 10 years ago The past, present and future of link tags How we approach comments nowadays Why social media is (usually) the way to go for community interaction Blog comments are a staple of WordPress, they’re probably the main thing that differentiates … #169 – Can Google’s New “Nofollow” Rules Kill Blog Comments? Read More »
43:1530/09/2019
#168 – Why Link Exchanges Are Not as Toxic as You Think, and How to Do Them the White Hat Way
What You Will Learn A brief history of the hate towards link exchanges What we think about link exchanges today Questions you need to ask yourself before agreeing to a link exchange Link exchanges are basically the link building tactic that has more stigma than meeting your partner on Tinder. In today’s episode, Mark and … #168 – Why Link Exchanges Are Not as Toxic as You Think, and How to Do Them the White Hat Way Read More »
43:1423/09/2019
#167 – How to Use Trademarks to Protect Your Business Without Paying a Fortune w/ Randy Michels
What You Will Learn Why you should think about registering a trademark as early as possible The exact process of applying for a trademark Trademark levels and how they might impact your Authority site Our trademark adventures with a Twitter handle Trademarks is an increasingly common question that comes up from website owners at all … #167 – How to Use Trademarks to Protect Your Business Without Paying a Fortune w/ Randy Michels Read More »
51:2116/09/2019
#166 - Why You Need To Get Into Video To Stay Competitive
What You Will Learn How video is changing the SEO landscape Answers to the most common beginner video questions Actionable tips on implementing video content into your business Examples of surprisingly successful SEOs on YouTube If you are like me, at this point, you spend more time consuming content on YouTube or Instagram stories than … #166 – Why You Need to Get Into Video to Stay Competitive Read More »
42:5709/09/2019
#165 - 7 Actionable Tips to Keep Your Content Fresh and Your Rankings High
What You Will Learn The problem with too many Game of Thrones jokes Simple edits you can make on your articles to keep them updated The importance of regular content audits How audience feedback can save your rankings If there is one big trend that took off in the last 2 years, that would be … #165 – 7 Actionable Tips to Keep Your Content Fresh and Your Rankings High Read More »
42:3402/09/2019
#164 – 13 WordPress Plugins We Couldn’t Live Without in 2019
What You Will Learn A behind the scenes look into how we run our sites A list of 13 awesome plugins we regularly use on our sites Pros, cons and our use cases for each plugin We all love great tools that save us time & money. And you’ve probably heard Mark complain about it … #164 – 13 WordPress Plugins We Couldn’t Live Without in 2019 Read More »
51:3626/08/2019
#163 - 7 Fatal Mistakes That Are Killing Your Link Building Efforts
What You Will Learn 7 critical link building mistakes How the future of link building is shaping up How to get links by playing to your strengths In this episode, we discuss the most common link building mistakes and how to avoid them like a pro. If you’re making any of these fatal mistakes, we’ll … #163 – 7 Fatal Mistakes That Are Killing Your Link Building Efforts Read More »
37:1719/08/2019
#162 - 7 Golden Opportunity Niches You’d Be A Fool To Ignore
What you will learn in this podcast What some of the most promising up and coming niches are Mark and Gael’s thought process behind picking a promising niche How to think ahead and corner emerging niches Have you ever wondered how our niche selection process works? Today, we’ll be giving you a never before seen … #162 – 7 Golden Opportunity Niches You’d Be A Fool To Ignore Read More »
47:4312/08/2019
#161 - 7 Make or Break tactics that could save your business during periods of decline
What You Will Learn How to deal with Plateaus, decline and stagnation How to approach difficult times within your business The importance of performing a basic SWOT analysis Mark and Gael’s lowest points and how they pulled themselves out of them Whether people like to admit it or not, almost every business will go through … #161 – 7 Make or Break tactics that could save your business during periods of decline Read More »
36:5805/08/2019
#160 - 11 Productivity Tips For Overachievers To Get More Done in Less Time
What You Will Learn Gael and Mark’s daily productivity hacks The tools that help us operate at 110% Why having a good chair is important Tips on managing multiple people and staying productive When it comes to independent authority site builders, by far, your most important asset is… your time. How you decide to use … #160 – 11 Productivity Tips For Overachievers To Get More Done in Less Time Read More »
47:0829/07/2019
#159 - Nerdy SEO Debates With Matt Digitty
What You Will Learn Matt and Gael’s critique of E-A-T Matt’s anchor text strategies Evidence that link echo is really a thing Tips to take your affiliate game to the next level Welcome to the Nerdy Debate Series. In this format, we invite people who are down in the trenches and talk about various topics … #159 – Nerdy SEO Debates With Matt Diggity Read More »
01:12:5023/07/2019
#158 – Why Google’s No Paid Link Policy is Both Genius and B.S.
What You Will Learn What Google actually, officially says about link schemes and paid links Surprising implications for link exchanges based on the policy text Why Google’s paid link policy is actually a good thing for small sites Most people know about Google’s no paid link policy. A lot of people complain about it but … #158 – Why Google’s No Paid Link Policy is Both Genius and B.S. Read More »
36:5215/07/2019
#157 - Adsense Still Sucks, but Ads Are Becoming Competitive Again
What You Will Learn The actual pros and cons of ads Quick thoughts on some of the ad networks we’re familiar with When we would and wouldn’t put ads on our sites The future of ad blockers in Chrome Ads have had a bad name in the blogging world, and rightly so. For a long … #157 – AdSense still sucks, but Ads are becoming competitive again Read More »
22:3908/07/2019
How To Calculate How Much You Should Pay Yourself
What You Will Learn Why you should pay yourself first How we manage our salaries and revenue Why knowing your taxes is super important for efficient finances A bunch of mindset traps many business owners fall into For most people, running online businesses will be like a roller coaster ride. You will have years where … #156 – How to Calculate How Much You Should Pay Yourself (The Method We Use) Read More »
43:5601/07/2019
How Building a Rockstar Team Helped Nate Ginsburg To Grow a Million Dollar Amazon Business
What You Will Learn Nate’s journey from $0 to $1,000,000 Tips to create the ideal job ad Why company values aren’t just corporate BS Nate’s weekly team management schedule What does it take to build and sell a million dollar business. I’ll give you a hint: you can’t do it without a team beside you. … #155 – How Building a Rockstar Team Helped Nate Ginsburg To Grow a Million Dollar Amazon Business Read More »
58:2524/06/2019
#154 - 9 Tips to Starting a Site in a Niche You Know Nothing About
What You will Learn How to figure out if you can become an “expert” in a niche How to leverage other people’s knowledge to gain authority in a niche How to find an angle in a niche as a newbie Why you need to write your first few articles Many times, when we do niche research, … #154 – 9 Tips to Starting a Site in a Niche You Know Nothing About Read More »
33:1717/06/2019
#153 - How Much Does It REALLY Cost to Build a Successful Website?
What You Will Learn How we define a successful site How to create a site for all budget levels, from completely broke to pretty decent Why you need to do things yourself before outsourcing The most common mistakes people make regardless of their budget Building a website is like building a house: there are as … #153 – How Much Does It REALLY Cost to Build a Successful Website? Read More »
52:1410/06/2019
#152 - 9 Skills You Should Develop To Take Your Online Business To The Next Level
What You Will Learn How playing to your strengths is better than trying to fix all of your weaknesses A simple spreadsheet formula that will save you months of work Great tools that don’t require design or coding expertise A laundry list of books and resources to develop your tech and management skills Running web … #152 – 9 Skills You Should Develop To Take Your Online Business To The Next Level Read More »
59:5204/06/2019
#151 - 11 Things We Learned After a Million Podcast Downloads
What You will Learn Why consistency is extremely important Tips to start podcasting on a budget The cons and challenges of podcasts When we think starting a podcast is a good idea We now have over 150 episodes published on the Authority Hacker podcast, and over 1 million downloads. That’s over 312 years of Mark … #151 – 11 Things We Learned After a Million Podcast Downloads Read More »
50:1328/05/2019
#150 - The 7 First Things to Outsource for Pro Bloggers (And How to Do It)
What You Will Learn The key difference between entrepreneurs and “average” people Why specialists are usually better than generalists The criteria for picking amazing writers Principles for filtering through applicants quickly When we start businesses, we just dream of having an army of people do all the work for us while we just collect the … #150 – The 7 First Things to Outsource for Pro Bloggers (And How to Do It) Read More »
38:3222/05/2019