Paul and Mike return, discussing three more hot topics in the world of artificial intelligence. Adobe, along with many other innovators, has been experimenting with Generative AI. It is a transformational technology, one that will accelerate the ways artists brainstorm and explore creative avenues — and make creativity accessible to millions more people. At the same time, like many new technologies, Generative AI has raised valid concerns. Among the questions: How is the work of creative people being used to train AI models? And how will we know whether something we see was created by a human or a computer? Next, New York City-based CALA, a startup that bills itself as the “world’s first operating system for fashion,” offers a digital platform (including a mobile app launched in March) that allows creators to design and produce clothing lines, unifying the process from product ideation through order fulfillment. With the addition of DALL-E-powered text-to-image generating tools, users can generate new visual design ideas from natural text descriptions or uploaded reference images – which the company says are first-of-its-kind capabilities for the fashion industry. And finally, Sequoia Capital just signaled that they’re all-in on generative AI. Sequoia is one of the best-known venture capital firms on the planet, with decades of experience investing in some of tech’s biggest names like Apple, Google, Instagram, LinkedIn, and PayPal. Recently, Sequoia published a post called “Generative AI: A Creative New World,” where they laid out their position on generative AI tools like Jasper, DALL-E 2, Stable Diffusion, and others taking the world by storm. Listen to the conversation.

It was a busy week in the world of artificial intelligence! Mike and Paul are back on The Marketing AI Show to discuss three AI hot topics in the news. They’ll add their take on these developments and what it means for marketers and business leaders—and perhaps with an idea or two on how the Marketing AI Institute could support you. Gartner came out with a report identifying seven technology disruptions that will transform sales over the next five years. Gartner says sales leaders need to recognize, prioritize and respond to these disruptions: generative artificial intelligence (AI), digital twin of the customer, augmented reality/virtual reality (AR/VR), machine customers, digital humans, emotion AI, and multimodality.  Next, It was a good week for generative AI funding. Stability AI, the world's first community-driven, open-source artificial intelligence (AI) company, raised $101 million in funding. Additionally, Jasper secured a $125 million series A funding round at a $1.5 billion valuation.

This week Paul and Mike talk about three AI stories in the news and add their take on these developments and what it means for marketers and business leaders. On October 4, the White House released what it calls an “AI Bill of Rights,” a document that offers a blueprint of “five principles that should guide the design, use, and deployment of automated systems.” It is not binding in any way, legally or otherwise. But they are an important initial effort by the US government to draw attention to the impact of artificial intelligence on our daily lives. In an exclusive interview with McKinsey released in late September, Dr. Kai-Fu Lee, a world-leading AI expert, investor, and author spoke with McKinsey about how business leaders can use AI in their operations and what it means to be a truly AI-driven company. Meta, the company formerly known as Facebook, just released Make-A-Video, an AI system that turns text prompts into machine-generated video clips. This means you can type in a prompt, like “a horse drinking water,” and Make-A-Video will understand the prompt and create a video clip of it in a specific style. This type of generative AI does for video what a tool like DALL-E 2 does for images: it creates unique visuals from a simple text prompt in seconds. The tool isn’t yet publicly available like DALL-E 2 but has major implications for businesses and creators.

This is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this week's podcast. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.

In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts. This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared?  In this week’s episode, Paul and Mike break down some key findings from our AI for CMOs report, discuss opportunities for CMOs and marketing leaders, and more.

AI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul and Mike talk about case studies including HOLT CAT, Vanguard, and more.

With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent, and Obsolete. Paul Roetzer kept running through examples in his mind—retailers, ecommerce shops, marketing agencies, event businesses, media companies, law firms, medical practices, artists, writers, graphic designers, financial advisors, banks, insurance brokers and carriers, software makers, game and app developers, real estate brokers, consumer products makers, hotels, restaurants, manufacturers, distributors, educational institutions—and he couldn’t come up with an industry or business model where this won’t be true. That's the basis for this week's Marketing AI Show podcast. In this episode, Paul is in the hot seat, and our Chief Content Officer, Mike Kaput, interviews Paul about this topic and a recent article he posted about it.

In this week's episode, Paul and Mike sit down to talk about AI and how we use it at the Marketing AI Institute. With our annual Marketing AI Conference (MAICON) coming up in August, we're currently marketing the event and pushing registrations. But with so many folks in our database, how can we laser focus our efforts? We're using AI and technology to help us predict high priority contacts based on their probability to purchase (more intelligent)...so we can reach out to them with customized, personalized communications (more human). We get transparent about our internal processes and hope you can learn something from this as well.

Paul Roetzer and Mike Kaput discuss AI in the news in this new format for our podcast. Recent breakthroughs in language and vision AI technologies are accelerating innovation and creating increased uncertainty about where the limits of intelligent systems will be in the months and years ahead.  Every career path, business, and industry will be changed by AI. It’s simply a matter of time  And as designers learned with the introduction of DALL-E 2. And writers are learning with the rapid advancement of large language models from OpenAI, Google, Meta AI, and others. The future may be closer than we care to believe.  So, what can you do to turn this uncertainty into opportunity? Start by asking three questions: What will be lost? What will be gained? When? If you’re curious enough to understand what AI is, and what it is capable of doing, you will be able to see the inevitable transformations that are coming to your profession.  Listen to this episode with Mike and Paul.

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses. In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes. Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades include being named a winner of Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has been named three times to Forbes’ list of World’s Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News.

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing. In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound marketing, demand generation, and ROI. He develops the marketing vision and strategy with the support of his martech stack. Leaning on his agency experience, John views his business development team and business segments as “clients,” and focuses on providing the assets and tools needed for each to accomplish their goals. Improving marketing through the use of AI-powered tech opens up opportunities for John and his team to build and nurture and community through unique relationships with their customers.

In this week's episode, show host Paul Roetzer sits down with Cade Metz, technology correspondent for The New York Times, and author of the book Genius Makers: The Mavericks Who Brought AI to Google, Facebook and the World. This special episode took place during MAICON 2021 when Paul and Cade sat down for a fireside chat to discuss the story of AI throughout the past few decades. Cade's book, published in 2021, gives readers an insider’s look at the mavericks leading the race for AI supremacy. Genius Makers dramatically presents the fierce conflict between national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital question: How far will we let it go?  As one of Paul's opening lines of the interview, "[Genius Makers] literally just changed my perspective on the significance of what's happening," this episode dives into greater detail into some important moments in the book.

In this week's episode, show host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review. This special episode took place during MAICON 2021 when Paul and Karen sat down for a fireside chat to discuss responsible AI. In this episode, Paul and Karen explore the ethical development and application of AI. Drawing on her expansive research and writing, Hao offers: An inside look at the policies and practices of major tech companies. Lessons learned that you can use to ensure your company’s AI initiatives put people over profits.  A look into what's next and what's needed for responsible AI. 

In this week's episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Britney is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies.  In the episode, Muller talks about machine learning from her perspective, and the different tools and resources available to help apply AI in your career. She also discusses: Specific AI use cases for SEO. The impact of AI on marketing and SEO professionals in the next 3 - 5 years. Advice for marketers who are just getting started with machine learning and AI.

In this episode, Kevin Walsh, Group Product Manager for AI at HubSpot, gives us an inside look at how HubSpot thinks about artificial intelligence, and what customers can be doing to take advantage of AI-powered features within the CRM platform. Show host Paul Roetzer also dives into HubSpot’s point of view on AI, AI applications in the platform that customers can use today to make their marketing smarter,  and a little bit into the company’s product roadmap for AI solutions!

How can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integrating AI into its platform. Listen to the full episode for more on: Virtual Selling Assistants and how they differ from other chatbots. What an AI-powered industry means for marketers. Tips to get started with conversational marketing or advance the process you already have. 

We are entering the age of intelligent automation. What does it mean for marketers? How will our jobs evolve? These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the industry.  What we learned is that the industry is on the cusp of transformation. In this episode Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Director, Marketing AI Institute, dive deep into 10 key findings from the newly released research. Listen to the whole interview to hear more about: Were there any surprises in the results? What does it all mean for the future of the industry? What does it mean for your career?

During his interview with show host Paul Roetzer, Harry discusses practical applications of AI that he has worked on and forecasts game-changing innovations coming in the next three to five years. Listen to the whole interview to hear more about: How AI will change our jobs as marketers.  How machines can make us more human.  Why McDonald’s is one of the most innovative brands he’s worked with.  Tips for marketers looking to become innovators.

David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil? He also shares his thoughts on how AI-powered algorithms are affecting the way we consume news, and what it all means to brands and marketers.

In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business. In this interview with Jeff, we discuss:  How AI can level up your content marketing.  How major advancements in natural language generation (NLG) are transforming the field.  Predictions for the future of content marketing as we know it.  Plus, major MarketMuse announcements for 2021.