Gary Arndt and Bobby Fleshman delve into the history and evolution of IPAs, exploring their origins and significance in the beer world. Joined by historian Joel Hermanson, the discussion covers the journey of IPAs from the 18th century to modern brewing techniques and their impact on today's craft beer scene.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Joel's Back!00:28 The Rise of IPAs: From Britian to India02:21 Historical Context of IPAs04:26 Challenges of Transporting Beer in Medieval Ships05:38 Brewing Techniques and Ingredients16:22 Modern Brewing and Historical Inspirations22:17 Impact of Historical Events on IPA30:44 Come Back Next Week for Part 2!--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Eric Eastman, aka MysterE, returns to reveal more beer psychology mysteries to Gary and Bobby. They discuss how scarcity can drive sales, how bad we are at blind tasting, and Eric consults on the psychological experience of McFleshman's taproom.Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 MysterE... Part 2!00:13 The Psychology of Overconfidence in Beer Tasting01:09 The Concept of Just Noticeable Difference02:41 The Influence of Price and Scarcity on Consumer Choice05:36 The Nightclub Effect: Exclusivity in Beer Culture07:03 The Evolution of Brand Loyalty in the Beer Industry08:35 Parallels Between Beer and Music09:07 Reflecting on the Fest Beer Experience09:35 The Digital Age VS Real-Life Experiences11:05 The Magic of Contextual Experiences13:24 Psychological Insights for Beer Marketing15:55 Building a Community-Centric Brew Pub at McFleshman's18:06 Innovative Design and Psychology in Action: The Lemming Effect19:34 The Stairs Were Gary's Idea--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Eric Eastman joins Gary and Bobby for a rowdy round of psychology and beer. Find out why you're just like Pavlov's dogs, why beer tastes different depending on what bar you're in, and much more. Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introducing MysterE's Mysteries: Eric Eastman!01:07 Psychology of Beer: Mere Exposure Effect03:28 Regional Beer Preferences and Familiarity06:36 Explorers vs. Traditionalists in Beer Choices07:43 Generational Differences in Beer Consumption09:33 The Influence of Social Circles on Beer Choices10:23 The Role of Bartenders in Shaping Beer Experiences11:03 Psychological Phenomena and Beer Perception11:43 The Bachelor Effect: Emotional Ties to Beer15:25 Associative Learning and Beer Enjoyment18:33 The Science Behind Beer and Food Consumption19:52 Designing the Perfect Beer Experience21:12 Conclusion and Next Steps--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman delve into of sour beers, exploring their history, production, and distinct flavor profiles. PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction to the Episode00:18 The Fascination with Sour Beers01:00 A Fancy Sour Beer Experience03:48 Understanding the Science Behind Sour Beers08:19 Blending Sours: A Gueuze09:23 Exploring Belgian and German Sour Traditions12:17 The 10 Paces Sour Series (Gary's Go To)15:53 Breaking Into Food Markets: Hot sauce, mustards, etc.24:07 Conclusion and Farewell--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the process of creating a new beer, discussing the idea of a 'taxonomy of alcohol' and how their new beer 'Little Tornado' came to be. From the inspiration and design behind the beer to the marketing challenges faced, get an inside look at the intricacies of brewing and branding.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Science is Physics or Stamp Collecting00:28 Exploring the Taxonomy of Alcohol01:19 The Creation of a New Beer02:34 Designing and Naming Challenges05:06 Marketing and Branding Strategies for New Beers17:29 The Story Behind 547 and Toronado20:26 The Future Family of 54722:20 Conclusion and Farewell--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

What the heck is decoction? Something Gary Arndt doesn't know! Bobby and Allison Fleshman finally teach Gary something new about this old school reduction process.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 A Thing of Witches?00:14 What is Decoction?01:39 Historical Context of Decoction03:41 Defining Decoction: The Oatmeal Example06:26 Decoction in Modern Brewing10:01 The Maillard Reaction11:36 Practical Examples and Benefits in Brewing16:49 Challenges and Brewer Perspectives21:59 Is decoction worth it for business?27:50 Conclusion and Outro--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Let's ditch Gary and talk about pumpkins! Bobby Fleshman and Allison McCoy-Fleshman discuss the chaos of brewing beer during harvest time. Sometimes you have to drop everything to get 250 gallons of apple cider. Sometimes you reveal this year's pumpkin special. It happens.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Where's Gary?00:43 Seasonal Changes and Oktoberfest02:18 Apple Cider Production07:15 Cherry Cider and Gluten-Free Options18:35 Pumpkin Beer: Spice vs. Real Pumpkin24:22 Harvesting Hops and Conclusion--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Just put it in a bucket and let it sit right? No so much. Gary Arndt, Allison McCoy, and Bobby Fleshman delve into the intricacies of barrel aging beer, exploring the unique flavors and complexities it brings. They also discuss the technical and economic challenges of creating such distinctive brews .PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction and Welcome00:56 What is Barrel-Aged Beer?01:23 The Barrel Broker and Barrel Types03:12 Barrel Preparation and Aging Process08:38 Sour Beers and Wine Barrels18:06 The Economics and Challenges of Barrel Aging22:02 Special Beers and Accidental Discoveries23:39 Conclusion and Farewell--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Arndt, and Allison McCoy-Fleshman grill Bobby Fleshman about his beer recipe creation process and developing his palate. From sensory experiences of ingredients to the art of flavor creation, they get a little nerdy.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction and Hosts00:14 What Inspires Bobby's Brewing Palate?01:11 Bobby's Brewing Journey03:22 What are base malts?05:45 Understanding Flavors in Brewing (esters, phenolic, skunks)10:48 Developing a Beer Palate (eat some grain!)18:27 The Art and Business of Fruited Beers25:34 Could you fat wash a beer?26:55 Conclusion and Farewell--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

We've got a new toy! Gary Arndt, Bobby Fleshman, and Allison McCoy-Fleshman are back at the table and get over excited about a faucet. A fancy, new Czech side-pull beer faucet which will totally change our foam game. They discuss the technical marvels of the faucet, its origins, and its potential to revolutionize their beer offerings.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction00:17 Bobby's New Toy: The Lukr Double Side-Pull Faucet00:58 The Journey to the Side Pull01:53 What's a side pull?02:32 The Czech Beer Culture and Lovers of Foam05:15 Technicalities of Pouring Beer06:53 The Engineering Behind the Lukr Faucet08:06 Practical Applications and Challenges16:54 The Pursuit of the Perfect Pour20:35 Will the fancy faucet be installed by the time you visit McFleshmans?--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Arndt, Allison McCoy, and Joel Hermensen delve into the history and evolution of American brewing from the Prohibition era to the present-day craft beer movement. They note the ebb and flow of macro/micro brewing, highlighting the biggest names in both. PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction and Hosts00:47 Prohibition and Its Aftermath01:31 World War II and Beer Consolidation03:10 Post-War Beer Culture04:27 Regional Breweries and Advertising06:16 The Rise of Craft Beer16:29 Homebrewing Revolution23:03 Modern Craft Beer Industry25:43 Conclusion and Community--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Arndt and Allison McCoy are joined again by the sage of suds, Joel Hermansen, to discuss the transformation of beer into lager in the United States during the 19th century. Key points include the influence of German immigrants in bringing lager yeast and culture, the roles of cities like Milwaukee and St. Louis in brewing history, the impact of innovations such as the Erie Canal and pasteurization, and the rise of the temperance movement during this period.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction and Hosts Introduction00:21 Overview of 19th Century Lagers01:15 German Influence and Lager Yeast03:30 Brewing Cities: St. Louis vs. Milwaukee07:37 Impact of the Erie Canal09:06 Irish Influence and Stouts14:56 Refrigeration and Pasteurization19:24 Industrialization of Beer22:29 Temperance Movement and Prohibition27:24 Down with the Patriarchy--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

The Historian of Hops, Joel Hermensen, returns to teach Gary and Allison about brewing during the early years of the United States. Were there any hops? What were the founding father's brewing? If you went into a public house, would you like the beer?PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction and Guest Introductions00:31 The Unique History of Beer in America03:55 Pre-Columbian Beer Practices07:38 European Influence on American Beer10:10 Beer in Early American Colonies20:42 Beer and the American Revolution27:31 Challenges of Early American Brewing32:19 Conclusion and Final Thoughts--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Have you ever heard of Polly Pennington? The badass pHD chemist who changed refrigeration? Nicola Twilley joins Gary, Bobby, and Allison again to talk about early brewing trends in America and M.E. Pennington's story. GRAB THE BOOKGrab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbiteNICOLA TWILLEY BIONicola Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.--PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:00 Introduction and Welcome00:25 The Importance of Lager in Beer Culture03:34 Steam Beer and Refrigeration Challenges07:45 The Evolution of Refrigeration in Brewing11:22 Polly Pennington: The Unsung Hero of Refrigeration18:16 What else is in the book?--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Beer is best served cold but it wasn't that way for most of human history! Nicola Twilley joins Gary, Bobby, and Allison to talk about the history of refrigeration and how brewers changed the world (of refrigeration). GRAB THE BOOKGrab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbiteNICOLA TWILLEY BIONicole Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected] TIMELINE00:00 Introducing Nicola Twilley00:45 The History of Cold and Refrigeration03:25 Early Innovations in Creating Cold, Ice Harvesting05:52 The Role of Thermodynamics in Refrigeration10:30 The Natural Ice Industry and Its Challenges13:14 Refrigeration's Impact on Brewing17:12 The Evolution of Beer Storage and Transportation29:23 Conclusion, Come Back for Part 2--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded & Produced by David KalsowBrought to you by McFleshman's Brewing Co

Learn from our mistakes! Gary Ardnt grills three brewery owners on their mistakes when opening a brewery. Bobby and Allison Fleshman of McFleshmans, Steve Lonsway of Stone Arch Brew Pub, and Oliver Behm of Hop Yard Ale Works reminisce on hard lessons they've learned while opening breweries and why they keep doing it, despite the challenges.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected] BIOS// Steve Lonsway //Stonearch Brew Pub, Owner, Founder, CEOhttps://www.stonearchbrewpub.com/Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.// Oliver Behm //Hop Yard Ale Works, Owner, Founder, Brewerhttps://hopyardaleworks.com/Oliver &amp; Amy Behm were born and raised in the Fox Valley. Their passion for food &amp; love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!--TIMELINE00:00 Introduction and Episode Overview00:22 Challenges of Starting a Brewery01:45 Learning from Mistakes03:51 Financial Struggles and Planning10:29 The Importance of Banking Relationships15:48 Cost of Starting a Brewery18:06 Personal Stories and Experiences19:32 Why We Keep Brewing21:11 Conclusion and Farewell--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by <a href="https://davidkalsow.com/" rel="noopener noreferrer"...

How are local brewers making the Fox Cities a destination for brewing? Gary Arndt, Bobby Fleshman, and Allison McCoy are joined again by special guests Steve Lonsway of the Stone Arch Brewery and Oliver Behm from the Hop Yard. The discussion centers around the potential for the Fox Cities area to become a craft beer destination for more than just locals. The guests share insights on what it takes for a community to attract beer tourists, the cultural impact of breweries, and the collaboration required among local brewers to foster a vibrant beer scene.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected] BiosSteve LonswayStonearch Brew Pub, Owner, Founder, CEOhttps://www.stonearchbrewpub.com/Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.Oliver Behm,Hop Yard Ale Works, Owner, Founder, Brewerhttps://hopyardaleworks.com/Oliver &amp; Amy Behm were born and raised in the Fox Valley. Their passion for food &amp; love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!00:00&nbsp;Introduction and Guest Introduction00:19&nbsp;The Rise of Craft Beer Destinations01:19&nbsp;Fox Cities as a Craft Beer Destination03:46&nbsp;Challenges and Collaboration in the Craft Beer Industry11:18&nbsp;Promoting Appleton and Fox Cities as Beer Destinations15:47&nbsp;The Charm of Appleton's Downtown16:20&nbsp;Craft Beer and Community Growth19:20&nbsp;The Evolution of Appleton's Bar Scene20:17&nbsp;Family and Community at Breweries23:53&nbsp;The Role of Regulars in Brewery Success25:47&nbsp;Expanding Brewery Locations and Challenges29:24&nbsp;Conclusion and Podcast Wrap-Up--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by <a href="https://www.mcfleshmans.com/" rel="noopener noreferrer"...

Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected] BiosSteve LonswayStonearch Brew Pub, Owner, Founder, CEOhttps://www.stonearchbrewpub.com/Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.Oliver Behm,Hop Yard Ale Works, Owner, Founder, Brewerhttps://hopyardaleworks.com/Oliver &amp; Amy Behm were born and raised in the Fox Valley. Their passion for food &amp; love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!Episode Timeline00:00 Introduction and Hosts00:27 Meet the Guests: Steve and Oliver00:52 Steve's Brewing Journey04:57 Oliver's Brewing Journey09:31 The Brewing Community and Competition10:37 Craft Beer Trends and Market12:15 Brewing Styles and Brand Identity14:46 The Cast Conditioning Journey15:29 The Business Side of Beer and Food16:24 Handling Non-Craft Beer Drinkers Who Ask for Budlight17:08 Pizza and Beer: A Perfect Match19:26 On-Premise vs. Off-Premise Sales22:02 Signature Beers and Brewing Stories25:24 The Art of Recipe Tinkering28:35 Happy Accidents in Brewing29:06 Conclusion and Farewell--CREDITSHosts:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co00:00&nbsp;Introduction and Hosts00:14&nbsp;The Importance of Marketing00:40&nbsp;Early Marketing Mistakes01:30&nbsp;Hiring Stephanie Harvey05:06&nbsp;Community Events and Foot Traffic08:13&nbsp;Mile of Music and Lager Fest14:02&nbsp;Live Music and Partnerships17:12&nbsp;Air Wisconsin Collaboration21:51&nbsp;Marketing Lessons Learned23:38&nbsp;Conclusion and Wrap-Up

What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss the creation of and cult behind the beloved West Coast double IPA from McFleshman's: the 547.From the Toronado Pub in San Francisco to the ringing of the bell and 547 Day, all shall be explained!PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Here come the machines! Refrigeration, trains, rotary roasters, and more. Dive into the history and the significant technological advancements during the Industrial Revolution that transformed beer production. Hosts Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss how changes in agriculture, malting, and machinery set the stage for modern brewing. PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Your favorite history teacher Joel Hermensen comes back to talk with Gary Arndt and Bobby Fleshman about brewing in the Dark Ages. They discuss the history of beer brewing in Europe, focusing on the impact of the collapse of the Western Roman Empire, the role of Benedictine monasteries in brewing, the influence of the Vikings, the significance of Hildegard of Bingens, and the effects of the Reformation on beer production. They also touch on the Reinheitsgebot law in Germany and the transition of beer brewing during European expansion into the Americas.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Arndt and Bobby Fleshman are joined by special guest Joel Hermansen to delve into the intriguing history of beer.Joel Hermansen, a local history teacher, beer enthusiast, and McFleshman's bartender, shares his knowledge of the origins of beer and its role in ancient civilizations.The discussion covers the controversial theory that beer gave birth to agriculture at scale to beer as a main source of water. From the role of honey for higher ABVs to the perfect climate for beer making. We've got it covered with more to come!PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary Arndt, Bobby Fleshman, and Allison McCoy dive deep into the importance of water in beer production. They explore the crucial role water plays in determining the taste and quality of beer, discussing the filtration process, water chemistry, and its impact on brewing various beer styles. From carbon filtering to adjusting pH levels, the team shares insights on how brewers manipulate water to create exceptional brews.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Bobby and Allison take Gary to the church of foam and carbonation to explore how beer gets its bubbles. They discuss the molecularly sticky nature of proteins, the dangers of CO2, and the potential effect of other gases on beer.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary, Bobby, and Alison explore the complex chemistry of beer's aroma. We figure out why beer get's skunked, the effects of hop and yeast, and why glassware matters for a great beer experience.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co--Topics in this episode:Introduction to Beer SmellThe Role of Barley and MaltDiscovering HopsTerpenes and AromaImportance of Glassware for Beer

Bobby and Allison get nerdy for Gary about the aesthetic of beer and its nuanced effects on taste perception. Like what actually determines beer's color? We explore the chemistry behind beer's hue, the Lavibond color scale for beer, and why glassware is so important.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Gary gets the basics of beer from Bobby and Allison this week and we all learn a thing or two! What actually makes up a beer? If it's only four ingredients, how are there so many varieties of beer? What makes a sour different from an IPA or an ale from a lager?PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co

Bobby and Allison share the origins of McFleshmans Brewing Co; from initial investors to surviving the pandemic. They recall the process of renovating a 100 year old building, developing flagship beers, and creating a bar experience for everyone.PATREONJoin for free to get social and get exclusive content: patreon.com/respectingthebeerpodFACEBOOK GROUPGot a question about beer or just want to get social? Join the RtB Facebook group: https://www.facebook.com/groups/respectingthebeerEMAILGot a question? Email us at [email protected]:Bobby FleshmanAllison McCoy-FleshmanGary ArdntMusic by Sarah Lynn HussRecorded &amp; Produced by David KalsowBrought to you by McFleshman's Brewing Co