Real Estate Survival Guide
Business
John Schuchman
Research shows that 80% of Realtors will not survive their first year and 87% of Realtors will be COMPLETELY out of the business within 5 years. Why does this happen? What does this mean for you? It means that if you have survived your first year, you are already better than 80%! of the new agents out there. Survive to five years, and you are statistically in the top 13%! That is great and awful at the same time. Why do agents fail or leave the business? How do I make sure I am not a statistic of failure in the business? Those questions are what brought the podcast; the Real Estate Survival Guide to life. We are excited to have you join us along this journey.
Total 10000 episodes
1
...
4
5
6
...
200
Go to
2022 Year In Review
2022 Year In Review
Real Estate Business NewsI can’t believe it’s the end of the year already! My real estate business went really well this year. Even though I didn’t meet my goal of one and a half times the income I did last year, I'm actually okay with that. My volume was up about six or 700,000 more than last year. So that's still good—I still made more money, still sold more houses, still did a higher volume, just didn't increase last year’s salary by one and a half. I think I definitely flexed over the summer to build the membership and really focused on the podcast more, so I was okay with not selling as much. Things just kind of slowed down in August, September, and October. Nobody was buying houses because of the rates, so a lot of the people that would've bought this year (and would've gotten me that one and a half increase in salary) will buy in the new year when rates shift a little bit and they’re in a better position to buy. I have two deals under contract and have some buyers that are ready to roll—two that will settle coming up in January. And as we turn the clocks into 2023, people are ready to rock, and they've already told me about it. The reason I shared about being ok with not meeting the income goal is that so many of you say that you feel discouraged because you're struggling, and you'll say to me, “You don't know what it's like to struggle—everything you touch turns to gold.” First of all, that’s not true. I've struggled this year trying to find balance with my family and trying to balance all the things I'm building with the membership and the podcast. I'm sharing this to encourage you that I didn't hit a goal, but I didn't have to hit my goal to win at the year. I shifted midway through the summer, doing more podcasts, improving them, advertising, being booked on other shows, hiring someone to get me on shows—so I've invested time, money, and resources to that. That does not mean I failed, I made really good money and was really happy with it. I still made more money than last year. I just really want to say it as an encouragement to you. If you had a goal and you didn't hit it, that's okay—it’s actually probably really healthy for you to say. Community for RealtorsThe podcast has grown like crazy this year! This is podcast #261. In 2021, we were doing two podcasts a week and this past year we’ve gone up to three. It’s been crazy, but a ton of fun—I love doing this, and I am so thankful for all of you being part of the journey with me. The membership is incredibly fun. I feel like each week I talk to someone new who joins. If you're interested in something like that, I'd love to connect with you. I’m still doing the free social media audits that are in the links of the show notes. You can book them. Even if you just have questions for me, let me know. But the membership has been a huge success and something I'm really proud of. I have 25 people in the membership—25 people that I get to help every week in their real estate business. I had imposter syndrome for so long that I almost didn’t do the membership, but these 25 people needed what I had. I've got multiple tiers and multiple people in each tier—the first tier basically being the private access to the Facebook community and the Monday calls. I'm adding something else for them that they don't even know about in early 2023 just to bring more value. I'm very excited about where I'm going in 2023. I'm doubling and tripling down on the membership because I know it's helpful for people. Thank You My wife has been absolutely amazing and helpful—I couldn't do any of this without her, but I also couldn't do it without all of you. I appreciate you all so much. Thank you for listening to the podcast. It's been a lot of fun on this wild, crazy journey. I still can't believe that I’ve done over 150 episodes! Thank you for being a part of this and supporting the show, sharing it with...
12:5030/12/2022
Relationships & Results: An Interview With Jonathan Kiehl
Relationships & Results: An Interview With Jonathan Kiehl
Who is Jonathan Kiehl?Jonathan is the founder of EvenKiehl LLC, an independent, fee only, registered investment advisor located in Lancaster, PA, who specializes in tax-efficient, and value aligned financial investing. EvenKiehl serves clients locally and across the US. Their process provides peace of mind and clarity through a personalized discovery process and financial plan development that reflect each client’s unique situation. They use investment strategies that are tax aware and don’t necessitate checking your values at the door.Find out the following and more: How Jonathan made the change from being a watchmaker for Rolex to the financial industryWhy he chose to go independentThe importance of guiding the client, but remembering they’re the bossHow values define the personal goals or benchmarks that define your successWhy COVID helped pushed Jonathan into independent practiceJonathan’s advice to Realtors and others with inconsistent incomeWhy balance is so important for entrepreneurs working at homeThe concept of servant leadership The advice Jonathan would give his younger selfAdvice to Realtors for success going into 2023ResourcesJonathan's Website: https://evenkiehl.com/Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
41:1128/12/2022
You're Only Doing 90%
You're Only Doing 90%
This past November, at the Total Life Freedom Retreat, my friend Barry Karch shared the concept that you are only doing 90%—you're doing so well in so many things, but you're not completing anything to 100%. There was a Realtor there that was doing a bunch of different things well in their business, but there were some things that they weren't doing as well. This Realtor had a ton of great ideas—tons of things that they started, but very few things that they finished, so Barry pointed out that they were only doing 90% of the work. We all do this, right? We start something, but never finish. Imagine that it's December 26th…imagine stopping the year today. Imagine December 26th deciding you’re done—you’re not doing anything the rest of the year. That is what so many people do in their business—they get so close to the end and then just stop. Barry compared it to running a marathon where you only run 26.2 miles. Imagine running for three or four hours, 26 miles, and not crossing the finish line that you can see in the distance. It's silly, but so many of us are doing that in our real estate business. We are not following projects through to completion. This sabotages your real estate business. Think about this in your business—have you had success this year or have you struggled? What were things you wanted to achieve? We’re here in the last week of 2022—what are things you wanted to achieve but didn't? Why not? Finish the race—go the full hundred percent and give it your best effort. If you want to have success in your real estate business, you don't stop at 90%, you finish it to completion.  Resources (if applicable)Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
10:3426/12/2022
It's Not One Thing, It's A Million Little Things
It's Not One Thing, It's A Million Little Things
Success doesn’t come from just one thing—it actually comes from a million little things. This concept was shared by an awesome friend, Scott Johnson, who is part of theTotal Life Freedom Community. Scott owns a business servicing computers, but he also has a podcast that recently reached 5 million downloads. The podcast is called What Was That Like and the link can be found in the resources below. His show contains interviews with unique people—there’s an episode interviewing someone who was mauled by a bear and another with someone who was on the Price Is Right with Bob Barker. Recently, on a Total Life Freedom Community call, Scott was talking about the success of his podcast. He said that people always want to know the one thing that he did to create success in his podcast, but pointed out that it was never just one thing—it was a million little things, and that was like a mic drop moment because it's so true. I want to share some of the things that Scott does, some of which can apply to your business as Realtors. He promotes his podcast in many ways—he finds guests using the free program “Promote Your Podcast” and he posts on all the social media platforms. The same concept applies perfectly to your real estate business. If you want to have success, you don't put all your eggs in one basket. Think about social media, answering questions on Reddit, Google, all these different things are little things that can grow your business. Stop thinking so much about the big thing that has to be done in your business and start thinking about the million little things—the little things each day that take a couple of minutes but make all the difference in creating success in your real estate business. Resources (if applicable)Scott Johnson’s Podcast: https://whatwasthatlike.com/Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
09:0923/12/2022
How A New Agent Created Success- An Interview With Janette Schafer
How A New Agent Created Success- An Interview With Janette Schafer
Who is Janette Schafer?Janette is a realtor in the Pittsburgh area and a part of the membership that I run on Monday. She's been an amazing addition to the membership and is really crushing it out there in the Pittsburgh market. She worked in the banking industry for 22 years, retiring as vice president for a major bank in the Pittsburgh area. She’s been a Realtor for a year and a half, and has just finished her 48th transaction and her year to date is close to 6 million this year—her first full year. She has amazing positivity and is always incredibly encouraging.  “And I'm sitting there—I'm looking at the real estate agency across the street from me, and I'm like, I'm done with banking.”“And don't be afraid to talk about money because they know they're about to buy a house. They're about to make the biggest purchase of their life. Yeah, so talk to them about the money.”“I try not to be transactional. I try to be relational.”Find out the following and more: How she reached success in 15 monthsHow having a history in business management helped with real estateThe importance of using your time wellHer experience with COVID and how it changed everythingWhy she transitioned from banking to real estateWhy your spouse's support is so important to successWhat made Janette excel as a RealtorThe value of a scheduleCreative language and how to use itHow to help your client through the house buying processResourcesEmail: [email protected]: (412) 335-0978Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.    
43:1621/12/2022
You Only Need One Cheerleader
You Only Need One Cheerleader
It’s really sad sometimes how often I talk to someone on a social media coaching call and the person just feels frustrated. They feel like they're at the end of their rope in real estate, like they're not going to make it, and they're looking for some piece of encouragement. Of course, I encourage them, and I mean it—most of these people really have what it takes to succeed in real estate—they just have to believe in themselves. When I went through so much in my life, especially after losing my job in 2019, my cheerleader was my wife. So many people, most of my friends and family, deserted me and doubted me. The one cheerleader I really had was Valerie—she cheered for me. I've often used that example to say that you don't need hundreds or thousands or even a dozen people cheering for you. You really only need one cheerleader. If you can just find that one person, whether it be a spouse, best friend, someone at your church, or in your family to cheer for you, you will have the energy to get back up and keep going. I want to share a wonderful story about Frank Sinatra that I heard from Vincent Pugliese. The story goes that Frank Sinatra nearly walked away from performing at the age of 78. Frank was performing one night and after three or four songs, he blanked out. The music was playing, and he just stood there saying he was sorry repeatedly. Finally, the music stopped and there was silence. Would he walk off the stage and call it quits? He had actually started to do just that when a voice from the back of the audience cried out, “It’s ok Frank. It’s ok because we love you.” With those words the audience began to applaud and cheer. Frank turned back and returned to centerstage and carried on with the rest of the concert as if he were 19 again—he killed every song. That one person gave Frank Sinatra the energy, the passion, and the motivation to continue his career. There are two lessons to take away from this, the first is that you don't know the impact you can have on people you don't know—the people that are struggling mentally, that are struggling in their business—that you can encourage and be a big piece of helping them survive in the real estate business. The second lesson is that you don't need everyone cheering for you—you just need one person. Stop looking for everyone to applaud for you, for everybody to cheer for you and be a massive supporter of what you're doing. Who can you encourage? Who is struggling out there—a friend, family member—who can you help and pray for and encourage in their life, in their business? Maybe you can be that person that gets them from the ashes through the next two years. What you need is one person who's going to stick by you—be a great friend, be a great mentor, and encourage you. If you have that person cheering you on, have you thanked that person? Do they even know about the impact they've made on your life? So, find that person that can encourage you, and then once you get to a healthy and good state, go and be that person for somebody else. I hope this is helpful for you in your business. Resources Free social media coaching calls are back! To schedule your free social media coaching call go to: https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorshttps://johnschuchman.com/Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show...
13:3419/12/2022
Free Social Media Audits Are Back!
Free Social Media Audits Are Back!
Today’s episode is going to be a little different. Instead of telling a story or encouraging you in your business, I’m going to share something I’m bringing back. I’m sure you can tell from the title of today’s podcast that I’m bringing back free social media audits! I was on a webinar about a month ago for a real estate friend and I was teaching 200 people about social media. Of course, I love that because I love social media so much. Anyway, the call ended up going an hour over because there were so many questions after the content I shared. I heard all those people struggling and thought to myself that I have to do something to help. I often think back to the concept of “don’t forget what you’ve got there”—things you're doing in your business that you need to keep doing to have success. I know that if I have a product or service to offer that's worth the value, someone on one of these free calls will be more likely to purchase it if they have built a relationship with me. But legacy is my encapsulating word for the year—how are you going to help people? So, the social media calls are back as of today, and here's the deal —they are limited. Now this isn't a pitch—they are going to be limited because I just want to be generous, help people, and share my time. HOWEVER, I also love my wife and my kids—I can't overdo it either.I've got a membership, lead a podcast three times a week, a real estate business that is growing, and clients to serve—I can't just jump into this and do a thousand of these (that's probably why I stopped doing them in the past, because I was doing too many). There's will be four a week, in 15-minute increments. Now, I'm not like a stickler where at 14 minutes and 59 seconds I hang up. I don't do that, but I stay in that 15-to-30-minute range. I want you to go from feeling frustrated, anxious, nervous, and scared about social media to feeling confident and encouraged. I'm hope to do four calls a week, but it depends on my availability and scheduling—so once they're gone for that week, they're gone. I want to leave a legacy and help people. So, social media Starting Monday, December 19th, we'll have 3 to 4 available each week. If you don't see any available for a few weeks, that means people have grabbed the open slots, so please book it—even if it's 3, 4, 5, 6 weeks out, whatever it is. Even if you are a non-Realtors too that need help with your social media, please schedule one of these calls.. The link is below and in the future I'll try to keep it in the show notes as well as a reminder, so make sure you book one of those social media audits and let’s chat!To schedule your free social media coaching call go to:https://calendly.com/realestatesurvivalguide/social-media-strategy-for-realtorsPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
12:0116/12/2022
Frugal Friends- An interview With Jen Smith
Frugal Friends- An interview With Jen Smith
Who is Jen Smith?Jen and I first met through Total Life Freedom. She is a personal finance expert and co-host of the Top-Rated Frugal Friends podcast. Since paying off $78,000 of debt over two years, she has been on a mission to help people spend in alignment with their values and live for today while saving for tomorrow. Jen is also the author of two best-selling books on controlling your spending and paying off debt—The No Spend Challenge Guide and Pay Off Your Debt for Good.  “…it just goes to show that you never really know what your dream job is like. You just don't know until it happens to you.”“We just think of the person asking the question and try to help them as much as possible from whatever angle we think they might be coming at it from.”“…rather than fishing for back links and trying to compete with big fish, I think that's the best advice—just being most as helpful as possible for the clients you already have.”“Just go do the stuff people are asking you for.”Find out the following and more: Jen's journey into personal financeWhat attracts people to her non-traditional approachThe importance of selective prioritizationHow to eliminate the feeling of failure when it comes to moneyChanging your priorities with difference seasons of your lifeWhy flexibility is the key to everythingSetting realistic goalsThe key to a successful podcastThe benefit of using the audience you have in content creationHow to measure successJen’s advice for Realtors that are struggling in their businessResourcesPodcast: https://www.frugalfriendspodcast.com/Books: The No Spend Challenge Guide https://a.co/d/90QO07 Pay Off Your Debt for Good https://a.co/d/fiCZB8RPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
44:4014/12/2022
The First 3 Years- Pain, Balance, Freedom
The First 3 Years- Pain, Balance, Freedom
Recently on a Mastermind call, Vincent Pugliese talked about the three-year journey everyone goes through in their business. I want to share it with you and how it has worked in my real estate business. I hope it encourages you and helps you in your struggle. Vincent describes the first year of any business as pain—the struggles of starting a business and everything that goes into that. The second year is trying to find balance, and the third year on is where you can begin to find some freedom. I found it interesting because my real estate business is three years old, going on four, my podcast is going on two years, and the membership community is not even a year old. I didn’t plan to, but I’ve added something new every year and it makes me wonder what’s in store for the next 12 months. But I’ve seen each of these stages with my business—pain, balance, and freedom. That first year was spent working a lot, trying to make money. In the second year the income was there, but I was trying to balance work, family, and faith—how to spend my time. Now I’ve managed to find that freedom that allows me to do pretty much whatever I want to do. I really want to encourage you—I know how hard the pain of that first year is. You’ll figure out a system and you’ll start to get some balance and then you’ll move into that third year of freedom. Don’t be discouraged—you’ll get there—and one day that business will run like a well-oiled machine. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
15:4512/12/2022
Building Your Entrepreneurial Solar System
Building Your Entrepreneurial Solar System
Today I want to talk to you about your entrepreneurial solar system. Monday, we talked a little about your content waterfall, but today I want to expand on that. I learned all this from Vincent Pugliese when he showed it to us at a Total Life Freedom retreat a couple of weeks ago in Florida. The entrepreneurial brain is always wanting to build something—the challenge is exciting. I never want to be restricted to one income. I want to have it all diversified—I never want to be dependent on one thing—and the more you build out your solar system, the less you are. For example, I’m doing real estate, doing things for the team, social media, coaching, training, the membership, the group calls on Monday—making money on all those things. People in the membership pay for one-on-one coaching, I make money from the podcast and being a guest on shows…Why? Well, because it all leads back to what I'm selling, right? My membership, my podcast, the things I'm building. And that's really where I want to encourage you. You need to build multiple streams of income to support what you're doing to get in front of people and create content that people find helpful. What is your solar system? Some of you barely have a planet, right? Some of you haven't thought about these things, and you need to. You need to be thinking about the things you can do, the content you can produce that people want. The biggest thing for some of you is to just talk about your business. You’ve got to step out of your comfort zone. What in your business could you grow and expand? What could you grow by reaching out to people—by having an email list, a blog, social media, content, videos? All these different things are valuable to your business. Grow the arms of your business—grow your solar system—expand your reach with different ideas, topics, and different business opportunities as well as producing content that people can find on multiple platforms. I hope that you can think about this in your business and expand your entrepreneurial solar system.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
18:1409/12/2022
The Startup Agent with Walter Key and Raymond Sjolseth
The Startup Agent with Walter Key and Raymond Sjolseth
Who are Raymond Sjolseth and Walter Key?Raymond and Walter have recently released a book called “The Startup Agent: Start Your Real Estate Business the Right Way the First Time” which is available on Amazon. Both Raymond and Walter are amazing Realtors and now have put out an amazing book to help other Realtors be successful in their real estate businesses. They were recently guests on a membership call where they answered questions about their new book. Walter served 21 years in the US Navy where he bought property every time he relocated with the service. He became an investor before he became a real estate agent. He worked full time with the Navy while also working full time in his real estate business for the first three years and was successful—becoming the number one agent in his office and top 3% of his MLS. He loves helping agents, and after making a few YouTube videos, he made the switch to coaching. Raymond has been in real estate for over 30 years, but his passion is creating products. He has created, designed, engineered, manufactured, and distributed over 450 different products in 30 years—all funded by his real estate investments. When Covid hit, he had to make the change to coaching and started his podcast to support his family of 5, including one special needs daughter. He met Walter and they wrote the book to help others find success in real estate.Find out the following and more: Discover the secret to building a successful real estate businessWhy Raymond and Walter wrote their bookWhat makes Realtors failThe resources that are included in “The Startup Agent”The best way to expand your network and make relationshipsTime allocation vs. time managementHow activity management allows you to choose successThe difference between what’s important and what’s urgentWhy everyone should have a podcastHow three priorities can protect your timeMaking mindset keyResourcesThe Startup Agent: Start Your Real Estate Business the Right Way the First Time https://a.co/d/hnbgU3sPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.    
44:1907/12/2022
Building Your Content Waterfall
Building Your Content Waterfall
I want to talk to you about building your content waterfall—a term I’ve used before, but I wanted to deep dive today into what I do with content, the kind of content I'm producing, and some things you can do in your business to get content out to people. A friend of mine, John Stange, has a great program called Platform Launchers that produces content and uses it in different ways such as blog posts, emails, social media posts, etc. He says it’s really not hard to produce a content waterfall, and the more you start using this in your real estate business, the more success you’ll have. The more you do, the easier and faster you will get doing it—you refine your process. People consume content in different ways. It is not your job to figure out which way people should consume the content—your job in your business as a Realtor, as an entrepreneur, is to give people content in different ways. When I talk about content waterfall, an example would be the interview I had on Wednesday. I had the interview on my membership call, but then I shared it on the podcast, and I posted about it on social media. Maybe part of it goes into a blog post—do you see how I take one piece of content and use it in multiple ways to help multiple people? You are missing so much by not producing content in multiple ways. If you're a Realtor, I would challenge you and ask, how are you connecting with your clients? It shouldn't just be texts and phone calls. They need to see you on social media. They need to see you on an email list. They need to see you on a blog. They need to hear from you. If you want to have success, you need to say on their mind. How do you do that? By having a content waterfall, where multiple content is in front of people in multiple ways each and every week. Thanks for listening. Hope this is helpful. Resources John Stange Platform Launchers https://www.platformlaunchers.com/Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
22:1105/12/2022
Business Update December 2022
Business Update December 2022
Real Estate Business NewsIt’s the final business update for 2022 and it’s been a crazy year—a good year. I shared in October that things were picking up and I had some clients coming down the pipeline and that’s exactly how November played out. I had a couple of clients under contract and four more deals going at the same time. As rates drop, more people are interested in seeing houses and I have a couple of other deals that may close before the end of the year. I’m closer to my goal for the year and am super excited about that. I have about 20 clients that if the rates would drop another 1% or so, they would be rushing to look at homes, so I’m still investing the time with them and when those rates drop it will be wild. I continue to be thankful for clients that trust me to help them buy or sell a home.Community for RealtorsThe podcast is still going incredibly well. I’ve been on a ton of podcasts lately and I think I shared with you that I’ve hired someone to book me on podcasts. I was probably on about 20 podcasts in November. I also started using PodMatch in November. I met this amazing guy named Alex at some of the podcast conferences and he started PodMatch which is the equivalent of speed dating for podcasting. You meet potential podcast guests, hosts who would love to have you on their show—it’s been a great fit and my show has grown a ton. The show continues to grow listeners every month and I’m loving every minute of it. The membership community is growing and in November I actually built out the membership community mastermind community. I’ve realized that some people want to get on a call every week for a quick hour where we talk about topics and have guest speakers on Mondays, but others want a little more. So, we’ve built up another tier that works a lot like the Total Life Freedom Mastermind where they will have access to the community calls, but also have access to the private Facebook page and a weekly call where we’ll deep dive into their business every week. In November I also had someone reach out from the membership and want to hire me for six months of personal coaching and another who wants social media coaching, so that’s been exciting. On the Home FrontI have to start out by saying happy birthday to my beautiful wife, Valerie. I was so honored that she came on the podcast last week to share a little about our journey to becoming debt free. We were excited to get to do our debt-free scream with Ramsey Solutions. Our family also enjoyed their week away—it was an incredible time. Anyway, I just want to wish my wife a happy birthday—she’s the glue that holds our family together and I could not survive without you. Thank You Thank you for being a part of this and supporting the show, sharing it with people, leaving reviews, and helping the show grow. I appreciate it so much. Whether you want a free trial to the membership, social media help with your business, really, anything I can do to help you in your business and help your business thrive and grow, support you and encourage you along the journey, I'd love to do it. Feel free to connect with me. Thank you for listening. Thanks for supporting everything going on here.  The podcast is edited by Kenny Carfagno.Show notes are created by Jennifer Harshman and RealtorEmails.com. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions &...
20:3202/12/2022
Debt-Free Scream Day!
Debt-Free Scream Day!
 This episode is going to be a little different. Normally, I try to share a lesson with you guys. Sometimes I use an analogy that can apply to your real estate business. But today is a personal celebration for me and my family.Debt-Free Real Estate AgentAs you can see from the title, today is the day that we are doing our debt-free scream at Ramsey Solutions in Franklin, Tennessee. We have been in Nashville since Friday, the day after Thanksgiving. Our family got up the next morning and drove to Kentucky first, and then down to Nashville for a few days, and we are so pumped to be here today.Our scream is scheduled for sometime between 3:00 and 4:00 PM Central. For those of you in the Eastern time zone, that will be from 4:00 to 5:00 PM, today, November 30th. We are so thankful for Dave Ramsey's plan and how, years ago our time in Financial Peace University led to us, finally getting on the same page about money and then finally paying off all our consumer debt before our son turned one, which was in September of 2020. And then, we paid off our house to be completely debt free this past June, um, right before my birthday, which was the best birthday gift. I'm a nobody, and I've said that often, but I hope God can use our story in a small way to impact some of you guys. And who knows, maybe you could be paying off your house in less than a year. Maybe you could be doing a debt-free scream at Ramsey Solutions. It's definitely a remarkable experience.I'm here today doing the debt-free scream, but I've been here before and met Dave and some of the staff here, and they're absolutely incredible people. So definitely check it out. Check out Dave's programs. You can find the stuff they're doing at DaveRamsey.com. If you search Dave Ramsey YouTube, you can go to the YouTube page and the username is the Ramsey Show and they will have a playlist there where you can go to the Ramsey show with the full episode. So if you guys have questions, feel free to ask. Thanks for being a part of our debt free journey, and I hope to talk to you guys again very soon.
19:0430/11/2022
Our Debt Free Journey - An Interview With Valerie Schuchman
Our Debt Free Journey - An Interview With Valerie Schuchman
Today we have the boss of the Schuchman household on the show—my beautiful wife, Valerie! So many of you have asked me about our debt free journey, and soon we will have our debt-free scream day on the Dave Ramsey show. So today the show is from our home—you might hear screaming kids in the background—but I’m excited to be here with my wife to talk about our journey.  “What we go through and what we do can help somebody else. It makes it all worth it.”“I feel like one of the biggest things that I have learned is just trusting the process— trusting the process of becoming debt free, trusting the process of the work that it takes to become a realtor, trusting the process through just the whole entire time of all of the changes in your life.”Find out the following and more: Why they signed up for Financial PeaceAre you a spender or a saver?Why balance is so important when couples budgetWhy patience and research are important in making financial decisionsWhen Valerie knew it was going to work out for John in real estateHow you can better support your spouse as a RealtorHow the Schuchmans juggle work and family lifeThe importance of helping others with your experiencesWhat it’s like being married to a Realtor and Valerie’s advice to spousesPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
33:0328/11/2022
I Wasn't Here To Pitch
I Wasn't Here To Pitch
On today's episode, I want to talk to you about not being there to pitch. This is a phrase I used recently on a call, and I want to share with you the power that can happen when you just show up to help rather than trying to pitch. This applies to Realtors, the podcast community, as well as with working with clients. So, this call was to promote a book some friends had just launched and I was there to help answer questions in the chat, google links, etc. After a while, my friend asked me to talk about my podcast because there were 30 or 40 Realtors listening on the call. I replied that I wasn’t there to pitch, that they didn’t have to give me that opportunity, but they said that they knew it would help those Realtors that were listening, and they knew that was how I grew my membership. I appreciated that amazing opportunity, but I was just there to support and serve in any way that I could. If you show up trying to pitch, people will see through that and just be bothered that you're using their meeting to promote yourself. I showed up and answered questions in the chat to help people and I was just there to support. They called on me and gave me an awesome opportunity to talk about the podcast—and even if they wouldn't have, that’s not the point. It’s just a reminder come from a heart and try to serve. I wasn't there to pitch—that should be your heart in everything that you do. I wasn't there to pitch, I was just here to help, to build relationships, to pour into people. You’ll have an opportunity to hear these friends and learn about their book in a future podcast, but for today I really hope you can think about seeking to serve with no expectation of pitching or selling what you're doing in your business and use this idea to create more success. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
08:5625/11/2022
You've Got 40% More- An Interview with Heath Barnes
You've Got 40% More- An Interview with Heath Barnes
Who is Heath Barnes?Heath is a mortgage lender and does a show for mortgage lenders. We connected about our mutual connection for real estate and Heath has had an amazing career. He has been a top producer in the mortgage business since 2002. In his current position, he is the branch manager for Cardinal Financial where he spearheads a six-person team that is full of dedicated, fun loving, and driven professionals. He has a combined 35 years of industry experience, and they have closed over $50 million a year in loan volume. Heath is a native Texan who graduated from Texas A&M with a BBA in business and marketing. The energy and passion he demonstrates for the business coupled with his competitive spirits is apparent—even in his downtime. He's hiked to the summit of the Grand Teton (13,700 feet, he’s a licensed pilot, a six-time Triathlete, and snow skier. He also has an amazing podcast called Mortgages Reimagined, where he coaches loan officers on how to build a business that support their life. “…if you're listening and you're not sure whether or not you're gonna make it through, I will give you a little bit of advice. One, find yourself a coach or mentor that will hold you accountable to those tasks that you need to do every single day.”“…most people are focusing on the doing when they should be focusing on the being. Who are they gonna be today that's going to attract the people that they wanna do business with.”Find out the following and more: How Heath built his business as a loan officerWhat he learned from the crash of 2008How a coaching organization helped his businessThe importance of focusing on today and staying out of your headWith the right coach and the right training, you can do anythingStaying tough through tough timesHow real estate is like a marathon…and how not to quitDealing with fear of failureThe benefit of going all in with your real estate careerTips for leading a teamHeath’s platinum ruleThe importance of asking questionsResourcesWebsite/Podcast https://heathbarnes.com/Fear Setting by Tim Ferris https://youtu.be/5J6jAC6XxAIPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
43:3023/11/2022
There's Always More In The Tank
There's Always More In The Tank
This is a really cool lesson I've been processing recently— today I want to talk to you about how there's always more in the tank. I've been trying to get back into running over the last few months, and when you haven't run in a while that first run is always the hardest. I was pretty worn out after that first mile and my goal was to run three, so I kept going—running a bit, walking a bit—and after the second mile, I noticed my time had gotten a bit faster. Despite feeling like I had nothing left in the tank, I ran my split. That made me wonder if I could make the third mile even faster. The point is that even though I felt like I had nothing left to give, there was more in the tank. I want to encourage you, in your real estate business, that sometimes you have to push yourself. If you feel like you're struggling in the real estate business, if you feel like you've got nothing left, if you feel like you're just like at the end of your rope, let me tell you to first of all, reach out and get help from someone to encourage you and then know that you are much stronger than you think. You have much more in you. God's put so much more in there, so much more in you than you really think is there. And so that's my encouragement to you today. There is always more in the tank.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA,with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
11:1321/11/2022
Maybe You're The Problem?
Maybe You're The Problem?
I want to talk to you guys today and remind you that maybe you are the problem. I try to be encouraging and not be a Debbie Downer all the time, but one of the things I really hate is people that make excuses and don’t acknowledge that they could be the problem and the reason that they're not having success in their real estate business. I know a Realtor who makes excuses for why she couldn't post on her Facebook about her real estate business because of her full time job. I actually asked her how she was going to move into real estate full time if she wasn’t telling people that she was a realtor? Her response was more excuses and that I didn’t understand her situation. I know I shocked her when I said, “Hey, I mean, no disrespect for this, but maybe you're the problem.” And she got all offended and said, “No, I’m not the problem.” I got so frustrated with Abby because Abby thinks everyone else is the problem when she wanted to transition into real estate full time. She blamed her current boss, what people thought, and her current company for why she couldn't post on social media. And even when she left the company, she blamed broker after broker for not giving her the resources for success. The point is, Abby's the problem here. Abby doesn't see it, but Abby is the problem. Abby is the reason why she is not having success. Sure, there are hard days in real estate. Getting your business up and running can be tough, and those first couple years are tough. But real estate is not rocket science and it's not like being a neurosurgeon. Again, it's difficult—it takes hard work, but it's not impossible to figure out. I tried to get Abby to understand that she was the problem. And you might be the problem. You might not see it now, but you will see it one day. If you've changed companies three and four different times, what is the common denominator, right? I do want to encourage you that you can have success in real estate, but I need you to hear that maybe the reason you're not having success is you. Maybe the reason you're not selling homes is you, not the broker, not the team manager, and not the leads you're given or not given…it's you. Your most valuable asset to your business is you. And so, if something's not working, I have to question, what am I doing wrong—not blame the broker and everybody else. And instead of making excuses, maybe you should try to figure out how to get stuff done, how to sell homes, how to get in front of people, and how to have meetings with people. I hope you can learn from the Realtor’s mistakes. Maybe you are the problem. What you can do with this episode is not  have a pity party or be bummed—just learn from this. Stop blaming everyone else and realize that maybe you are the problem, and that you're the only one that can fix that problem. I hope you can think about this and that it helps you have more success in your real estate business. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
10:2318/11/2022
Building The Wolfpack - An Interview With Connor Steinbrook
Building The Wolfpack - An Interview With Connor Steinbrook
Who is Connor Steinbrook?Connor Steinbrook is the founder of the Wolf Pack organization—they have 2200 plus agents. He is also the founder of the Investor Army and is soon launching a new YouTube channel for entrepreneurs under his name. He has over 40,000 subscribers and is crushing it in real estate.“So, if you guys are struggling in that deep darkness right now, your best days are brighter ahead of you…Just battle through it.”“All you have control over is the decision that you have to make and how you react to the decisions other people make.”“…self-esteem is the root of everything in business because if you don't believe in yourself, you won't take action.”Find out the following and more: How he persevered after losing everything overnight in 2011How he built a real estate team of over 1000 in just over 3 yearsWhat made him finally get his real estate licenseConnor’s theory on how positive thinking drives your lifeRemembering the good things in the midst of the negativeThe importance of thought process and self-esteem in real estateEveryone pays their dues and how you handle it determines your successHow to set goals for activity instead of resultsFind a mentor and keep a gratitude journalFinding success in real estate and lifeResourcesYouTube Channel: Investor ArmyYouTube Channel: Connor Steinbrook Instagram: Connor SteinbrookPodcast edited by Outsource Your Podcast.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.    
59:3816/11/2022
A Lesson About Relationships From a Man Worth 3 Billion Dollars
A Lesson About Relationships From a Man Worth 3 Billion Dollars
Guys, I promise I'm almost done talking about baseball. After last week, you know I had to talk to you about John Middleton. John Middleton holds 50% ownership of the Philadelphia Phillies and is worth about $3.4 billion dollars. The lesson I want to tell you about is that while John has all that money, you would never know it to be around him. We talked about the Phillies journey with the World Series, and what I want to say about John is that it really doesn’t matter how much money you make, what your status is, or your position. You still want to create relationships with people and that's what I saw John doing so well throughout the playoffs—really saw him value the importance of relationships. John makes a point to be involved with the fan base, in fact he goes to away games and home games and sits in the cheap seats just to be with the fans. He gets out on the field during batting practice with the players, interacting with them and interacting with the fans. His energy is infectious. That's the lesson here—that we need to create relationships in our real estate business. We need to care about people, we need to engage with them. When they clenched the trip to the National League Championship series, they were handing out the trophy for the National League Pennant, and this is where John Middleton really surprised me—he went behind home plate, let a couple fans hold the trophy, and then came on top of the dugout where he let a couple of us hold it as well. I was one of the people who was fortunate enough to hold the trophy and get a picture with him. I look at that picture and it’s the craziest thing—the owner of the Phillies, a guy worth over $3 billion, is standing on the dugout, interacting with the fans, handing out baseballs, letting fans hold the trophy and take pictures with it. John Middleton has figured out that to have a successful business, he has to build relationships with people—not only being willing to be kind and friendly, but put a good product on the field. What matters is the relationships—John Middleton has done that with the Phillies, and we need to do that in our real estate businesses. You want to create relationships where people want to know you and want to be around you. That’s the lesson—it's all about creating relationships, caring about people, and thanking people for showing up. If you can take anything from what I'm saying about John Middleton, I want you to think about this with your clients and your relationships. Are you willing to give them time? What kind of relationships are you creating with your clients, with your friends, with your family? How are you cultivating relationships and continuing to develop and build those relationships with the people that you know? That's what I saw John Middleton doing, and I hope that you can apply it to your business as well. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
13:5914/11/2022
A Lesson in Resilience from the Philadelphia Phillies
A Lesson in Resilience from the Philadelphia Phillies
Summary: Today I want to talk about the Philadelphia Phillies magical run all the way to the World Series. Of course, they lost game six of the World Series to the Houston Astros and I was definitely bummed for a little bit. But what I kept thinking about Saturday night as I watched the end of the game, was how much fun the team had, how exciting the run to the World Series was, and how resilient the team was all year. I really thought about the resilience of the team and how quickly things can change—in baseball as well as in your real estate business. Look at how much life can change in a month’s time! It changed for the Phillies, and it can change for your business as well. If you can be resilient, you can accomplish almost anything. How in the world, in the span of three or four weeks did the team go from October 1st thinking the season was over, to being on the way to the World Series? The players believed in themselves and continued to fight—even when the fans probably didn't believe in them. The point here is that you must be resilient. Sometimes you have to believe in yourself more than other people do. You have the skills necessary to be successful—we all do. You just have to be resilient and work harder than anybody else. You must ask yourself, “Can I be resilient? Can I believe in myself? Can I put in the effort?” It's certainly not easy to get to the World Series. It takes hard work and it's hard when you lose. Even with all that hard work, the Phillies didn't quite get there. Can they be resilient enough to come back and try to win it again? I sure hope so and believe they could, but I think the same thing applies to us in our real estate business. All the doubters said the Phillies would never make it. You know, there's always going to be doubters and there's always going to be detractors. We're going to have detractors in our real estate business, right? Doesn't matter what people say, not really. What really matters is are you willing to put in the effort to be successful? Are you going to work hard and give it your best? They didn't win the World Series, but I'm still super proud of the Phillies. They were resilient and we can be resilient too in our real estate business.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
16:2211/11/2022
Breaking The Corporate Mold- An Interview With Amber Fuhriman
Breaking The Corporate Mold- An Interview With Amber Fuhriman
Who is Amber Fuhriman?I first met Amber this past spring at podcast in Orlando. She is like the connector—every time I would run into her, she would say, “Have you met this person?” She's really great at connecting people. Amber is also an attorney, and she runs the More Than Corporate podcast. She is also a success architect (I love that term), an NLP trainer and a podcaster, and she helps business owners and entrepreneurs get out of their own way, by understanding their mindset blocks, so they stop sabotaging their life. Her experience through law school, and NLP training, obstacle course racing (including a 24-hour endurance race) have given her incredible skills, perspectives, and knowledge that place her in a unique opportunity to help her clients design their lives and have the courage to live it. She's been featured on tons of podcasts in the top 100 attorneys in Las Vegas in 2019, the top 100 women in Las Vegas in 2022. Her mission is to make sure that every single person knows that they don't have to settle in their life—that if they don't have everything that they want, the only reason for that is themselves. With the right tools and resources, there's a way to accomplish the life that they deserve. “I feel like if there's anything that people need to be good at in order to become valuable in any industry, it is the ability to connect other people.”“I felt for the first time what it was like to live a life that you were proud of and happy with, and to live a life where you knew that work and life went together, not as work being a price you had to pay for life.”“You just get to decide what you want that career to look like and how it's going to fit into the life that you wanna have instead of trying to build your life around a career you hate.”“You have an opportunity to impact those around you, but you can only do it if you're willing to allow yourself to be seen, and you can only do that if you're willing to get hurt.”Find out the following and more: How Amber rebuilt her life to what it is todayWhy she hates the question, “What do you do?”How to value yourself independently from your careerWhy movement creates resultsWhy people get stuck in a joyless careerAmber’s advice to RealtorsResourcesBrene Brown TED talksWebsite: Success Development SolutionsMore Than Corporate PodcastPodcast edited by Outsource Your Podcast.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
46:3009/11/2022
You're Doing Too Much
You're Doing Too Much
I’m excited about today’s show! I want to talk to you about an event that happened at Podcast Movement in August. I met a guy, we’ll call him Adam, and he asked me to be on his podcast and suggested we record it at the end of the day. Before I go on, I’ll say that when I started my podcast, I did the editing myself and I bought a $150 microphone. Now I have Kenny Carfagno with Outsource Your Podcast do my editing, but I still use that same microphone. The point is that I didn’t spend thousands of dollars on equipment—I just got started. When I showed up for the interview with “Adam”, he had $3000 worth of equipment. He had the Bose headphones and microphones for both of us, the soundboard, the whole nine yards. I’m not insulting Adam, I hope his show takes off, but at that time he had maybe a couple of hundred downloads and had been doing it for six months to a year. As a contrast, I’m at 35000 downloads and am using a $150 microphone and an arm that allows it to swing closer to my mouth. My point is, Adam had spent all this money when his audience hadn’t grown to the point that he needed to invest that kind of money. He was doing too much, and I think that sometimes Realtors do too much as well. Every single realtor or a business owner for sure should have a podcast and be sharing content with people—because that is how you grow what you’re doing. In the real estate business, I see so many people not starting because they feel like they have to have all this stuff—all this professional equipment first and really you just need to start. You're doing too much and almost trying too hard to make it work when you could just do it from the beginning with what you already have. My podcast often starts as an audio draft, and I'm literally recording it while I'm driving on the turnpike. Later, I'll make some highlights and record it on my professional mic for you guys. But if you wanted to release some audio content, you could just release that voice memo. Don't overthink it—just get started with what you already have…the phone that you're listening to this podcast on can be used for videos and record ideas for your podcast or social media post. So stop it! Stop doing too much, stop overthinking, and just get started.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.  
11:3507/11/2022
Business Update November 2022
Business Update November 2022
Summary: I’m excited about this month’s business update and excited to share about some things going on in my business. As you all listen to this, I am finishing up an awesome week at the TLF Retreat here in Bradenton, Florida. I came down on Wednesday, and it's been a great time of growth and lots of learning. On my business update for September, I mentioned that things were starting to move and shake. I had a listing that I co-listed with my team leader. I had a client who went under contract. So that's two deals right there this month. I feel like I had more conversations in October than I've had in a long, long time, and I'm super excited. The podcast is also going really well. I’ve been on a bunch of podcasts, my podcast continues to grow, and it's been a lot of fun. I’ve had some really cool interviews and I'm really pumped. I've got some great guests that will be on the show. I know you all have learned so much from people because you've emailed me and told me about it. So thanks for the feedback. The membership has been amazing. We switched in October to do every week, and so it's nice to have a consistent group that shows up every Monday morning—committed and wanting to learn and grow. That's the goal, to continue growing it, to continue connecting with people and helping their real estate business grow. I'm already starting to set goals for 2023, and you should be, too. The work I do now, I see the results of that in six months, nine months, sometimes a year. So put in the work now. If I can ever be of assistance, whether it's questions about the membership, or questions about how to grow your business—maybe you feel like you're stuck—let's connect. You can text call, whatever, (610) 568-4651. Or you can email me at [email protected]. Social media is a good way to reach me as well. As always, I appreciate you guys listening to the show and these business updates.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
11:1604/11/2022
Building Your Brand - An Interview With Larry Roberts
Building Your Brand - An Interview With Larry Roberts
Who is Larry Roberts? Larry is huge in the podcasting space and is a high energy and charismatic speaker, podcaster, and bestselling author. He has been an internationally top-rated course creator with over 1,500 students in 51 countries. Larry has become one of the most sought-after podcast consultants and content creators in the industry and was even recently named to Podcast Magazine's 40 over 40 in podcasting. He is also the editor in chief of one of the largest podcast industry newsletters, The Podcast Messenger. Larry wears the red hat everywhere. He has it on for our show. And he's done an amazing job building his brand. Quotations“It's almost always about building your brand.” “The problem that so many people fall into is they don't tap into their uniqueness and then leverage it.” “We can't do anything on our own.” “Don't hang all of your hopes and dreams on one hat rack. There's so many different opportunities out there.” “What are you bringing that no one else is bringing? What are you gonna bring as an agent that nobody else is going to bring? What could you do different on a billboard? What could you do different on any kind of advertising? What could you do different to set yourself apart? We want to put systems and workflows in place to streamline everything that we're doing to make ourselves as effective. And efficient as possible. You have to be involved on all fronts. There's really no shortcut. Even as my business has grown, it's like you have these connections at the beginning and you're like, Oh, well now I'm, I'm getting busier, I forget about those connections. And so a big lesson I try to remind myself and Realtors that I teach is don't forget what got you there. Whatever you did to start that made you successful and that people appreciate, keep doing that stuff even when you get busy. Maybe there has to be things that have to go. Maybe what has to go is watching ESPN.”Learn all of this and more:The sentence that changed Larry’s life Why branding is so important and why so many people fail at itThe birth defect that almost killed him One of the most impactful times of his life What he wishes he had known right out of high school Why he looks back with so much regret What you can do to stand out as a Realtor How his branding came as an accident  Contact Larry Roberts                                     Instagram @TheLarryRoberts Website: podcastboost.comPodcast edited by Kenny Carfagno.Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com.John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
48:2602/11/2022
How Do You Handle Feedback?
How Do You Handle Feedback?
Summary: On today’s show I want to talk about something we all have to deal with as Realtors—tough feedback and hard conversations. Whether it’s a house not appraising or a client criticizing your performance, you’ve got to get good at taking the tough feedback or talking about the hard things. I often find that the people having more success are the ones who respond well to tough feedback, tough information, criticism—whatever you want to call it. And the people that are not having success make excuses—they blame someone else. They say it's not their fault—that it's a misunderstanding. I believe that so much of your success in the real estate business goes back to how do you respond to tough feedback and hard conversations. The point here is if you want to be a great realtor, you have to be willing to take tough feedback—you have to hear it, apply it, learn from it, and grow from it. In this podcast, I give you two examples of hard conversations that I hope will really make you think about how you handle feedback and how you have the hard conversations. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
11:0331/10/2022
Assumptions Hold You Back
Assumptions Hold You Back
Summary: On today’s episode, I talk about how assumptions hold you back. One thing I’ve really learned since launching the membership community and having great conversations with people is to just embrace the conversation. Be willing to talk to people about what you're doing and to not make assumptions. Sometimes I get good or bad “vibes” before I even get on the phone or Zoom call—I find I have this tendency to make a lot of assumptions, and I've been learning that assumptions are really holding me back in my business. For example, there was a Realtor I got on a call with who was interested in me moving my business. Once I told them I wasn’t interested in moving, they let it go, but I made assumptions that every time they reached out to me to check in that they were actually trying to get me to move my business. I would often ignore messages and not get back to them because I thought they were pretending to be interested in me to get me to move. Incorrect assumptionsThen I had multiple conversations with the agent where I realized that maybe I had gotten it all wrong.  Maybe they'd be happy for me to move my business to their brokerage, but really, they just cared about me. Now this person is honestly one of my favorite Realtors that I'm in contact with. We chat about sports, the market, our families, and we've created a bond and a friendship. My encouragement to you is to make fewer assumptions. Just stop thinking that everyone's out to get you all the time. Believe that people genuinely want to build relationships with you and get to know you.I want you to think about where assumptions are holding you back. Where are you assuming people's intent—assuming the worst about people—assuming that you know all the things there are to know about a situation? Where are you assuming when you should just be asking questions and be willing to build relationships with people? I hope that you can think about this in your real estate business.Resources Total Life FreedomPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
10:2128/10/2022
Using Video to Grow Your Business - An Interview With Ed Troxell
Using Video to Grow Your Business - An Interview With Ed Troxell
Who is Ed Troxell?Ed is a former Apple employee, a video coach, and online marketing consultant. He teaches entrepreneurs and agents how to stop chasing leads and start attracting them with video made right from phones. He brings a unique skill set from sales, marketing, and strategizing systems and processes to teaching the importance of showing up as yourself on video so that you can stand out from the competition and become the Realtor that people want to work with. Quotations“When I left my full-time job at Apple to do entrepreneurship full time and have this business, I realized that the only thing that I could do differently to stand out from the sea of other agents/entrepreneurs was to get in front of the camera, be on video. Now, that terrified me.”“It's still very much untapped for a majority of business owners, and that includes agents.”“What camera should I use? What microphone should I use? What lighting should I have? What background should I have? None of that. You shouldn't have any of that.”“You want to show up as yourself and be more authentic. You don't want to have this Instagram picture-perfect lifestyle portrayal if that's not you. That's too hard to keep up, and people are gonna see right through it. And we're blessed to be in a stage in life right now where we can be more ourselves.”“Find a teacher that works with you to help you look at what's going on in your business right now. What have you been doing? What haven't you been doing? Where are you spending your time? What platforms are you on? Maybe you shouldn't be on them.”Learn all of this and more:What to start with (hint: it’s not the tech)What's going to lead to you getting the listing Why you need the right teacher to help you Why Realtors and entrepreneurs are so reserved about being on videoWhat the best decision is for your business How to make the shifts you need to makeWhy you should never rely on one social media platformThe biggest excuse he hears How to avoid creating a trust issueWhen the best time to post is Some easy things to record 60-second videos aboutHow to get his video-creation guideHow to meet many people and be treated like a rock starWhich piece of advice he wishes he could give the younger version of himselfContact Ed TroxellWebsite: https://edtroxell.com/Video Creation Guide: https://edtroxell.com/5videosforagents Podcast edited by Kenny Carfagno.Show notes and blog posts created by Jennifer Harshman and RealtorEmails.com. John Schuchman is a licensed REALTOR® in Lancaster, PA with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
56:2026/10/2022
What Happens When You Stop Chasing Money
What Happens When You Stop Chasing Money
Summary:What happens when you stop chasing the money? This was a question that came up recently on a Total Life Freedom mastermind call. The mastermind is basically a deep dive into our businesses, and there are 8–10 of us in there. On a recent call, I was talking about the community and the membership I've built. A couple other people in the group are also building memberships, which has been really cool. All of us in the mastermind at this point have a podcast, and/or a community. Most of us have both, or we are working on those things.Someone made a comment that I seem happier and calmer than they've ever seen. And then we moved on to a couple other people in the group, and Vincent made the same comment that it seems they too are now happier, calmer, and having more success than they’ve ever had.Someone said, “This is what happens when you're not chasing money.” It was such a mic-drop moment. Successful in businessWe all have our main thing, right? I'm in real estate. That's what pays the bills. Wendy Norman is an elopement photographer. Jennifer Harshman, who does my show notes, is a writer and book editor. Kent Sanders is a ghostwriter. John VanDerMuelen does Amazon things. Vincent has the community. Matt Pete does videography. Nick Adams has his photography work and the SanCap Guide in Florida. John Stange is a pastor, author, and podcaster. Ken Carfagno and Courtney Wisely both own cleaning companies.We all have different things. We have that main thing paying the bills, and now it just kind of operates. That gives our entrepreneurial brain, our entrepreneurial spirit, room to flow and just go and build something special. I would say when I joined the mastermind a year and a half ago, some of us were still trying to get our income to where we wanted it to be.But now that we've done that, it's just happening, just flowing, and we really have an opportunity to build what we want to build. We’re all still helping people. I'm still helping people buy and sell houses. That pays the bills. Working because you love itBut now we're all building something else. We're doing it because we love it. I'm leading a community because I care about Realtors. When I wake up every day, one of the first things I think about is the membership community and how I can serve them, how I can help them. Whatever you're building, whatever you're trying to do, build it to a point where it doesn't come down to the money. Build it to the point where you can really serve people and help people. I am so thankful for how God has blessed us and thankful that real estate pays the bills and we’re debt free.Trading time for moneyWhen you are desperate for money, you're willing to trade hours for dollars. When you are not chasing money, you won't exchange time for dollars. You build the things that are authentic to you, and it doesn't matter if you sell one slot to your course or membership or a million, because you're just doing it in an authentic way to serve people, to help people.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the...
10:3824/10/2022
If You Build It, They Will Come
If You Build It, They Will Come
Summary: If you build it, they will come. This was something I said to an entrepreneur I was coaching through building their platform. They have started a podcast for their business very similar to what I have done with real estate. They were feeling discouraged, and so I said to them, if you build it, they will come. If you're a sports fan, you probably know that phrase comes from the movie Field of Dreams, a Kevin Costner movie from 1989. The basic premise is that if you build something, if you believe in it, if you're passionate about it, eventually, the people will come. Believe in what you're building, believe in what you're doing. What is your motivation? Is it to make money? Is it to help people? Is it to create and use that creative part of your brain? What is it that you're passionate about? Build it. Don't wait.  How to be a successful real estate agentYou have to believe in your business. If you're ever really going to have success, you have to believe it and build it. You don't wait until you have clients because there will be no clients if you don't tell people that you are a Realtor. Tell others, and then let the platform and the business that you've built do the work for you. As I built the membership, I talked so much to my friend John Stange about where he hosted his amazing membership called Platform Launchers.He told me to give it about 10 months of doing the primary advertising, doing the work to get people involved and engaged in the group. Then he said the referrals become less dependent on your marketing. The more your business grows, the more what you're building grows. It becomes less dependent on you to do the advertising. Now, the people you have helped and served over the months and years are suddenly the ones, you know, shouting your name from the rooftops, speaking up about your business and helping your business grow.Build it. Be passionate about it. If you build it, they will come. They speak so highly about what you're doing that they tell others and become the advocates and the advertising for your business because you did such a great job helping them. Build it, and they will come.Do such a great job in what you've built and how you've helped them that they are out there recommending you and sending referrals. When that happens, you can continue growing and building your business and pouring into others, and the referrals become less dependent on your marketing and planning.I hope this is helpful for you and gives you a guide to have some success. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
10:1621/10/2022
What It Means To Be Fulfilled - An Interview With Justin Schenck
What It Means To Be Fulfilled - An Interview With Justin Schenck
Who is Justin Schenck?Justin is an entrepreneur, speaker, and the host of the top-rated podcast, The Growth Now Movement. He has been named a top eight podcaster to follow by IC Magazine. Justin's podcast is currently getting played in over a hundred countries every single week and has gone on to help countless people grow their brands and business through podcasting. Justin also hosts and is the creator of one of the best events out there for entrepreneurs and forward thinkers: The Growth Now Summit Live. Justin has also been featured on Thrive Global and chosen as an icon of influence in the new media space. Quotations“And it all happened by accident because I bought a $60 microphone, plugged it into my USB port, and started interviewing people.”"But the one thing I'm grateful for are those failures—from the things that I learned from them and all those things in between.”“Let me meet the right people, let me add value to their life, and then let's see where that goes from there.”“If you become a realtor and you're trying to sell houses, but haven't built a network, who's gonna buy homes from you?”Find out the following and more: The life event that changed it all for JustinWhy his early business attempts failedHow he became a top eight podcasterThe importance of networking in podcasting and real estateJustin’s tips for success in real estateThe piece of advice that changed everything The right mindset for successThe two questions he asks each podcast guestWhy boundaries are important–especially for RealtorsThe three P’s of podcastingResourcesInstagram: @JustinTSchenkPodcast: The Growth Now MovementPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
37:3419/10/2022
Discomfort Ruins Opportunities
Discomfort Ruins Opportunities
Summary:  What is on the other side of discomfort? What are you are missing out on because you don't want to be uncomfortable? We all have things we don’t like. I hate sand, especially wet sand. A recent family trip to the beach gave me the opportunity to step outside of my comfort zone, and as a result, those two hours on that beach being wet and sandy were probably the most fun I've ever had with our whole family. Missing out on opportunitiesIt got me to thinking, how many amazing opportunities am I missing out on because I’m not willing to be uncomfortable? How many times do we let discomfort rob us of opportunities in our real estate businesses? Get comfortable, and embrace the things that make you uncomfortable. Become more comfortable with them so that you can grow in your own business.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
10:1917/10/2022
The Worst They Say Is No
The Worst They Say Is No
On today's episode, I talk to you about what can happen when you're willing to ask questions. Sometimes I am intimidated by a situation or another agent, or I think a question might be silly or stupid, so I don't want to ask it. What I've learned is that the worst they say is no. Asking for what you want in a real estate transactionIn this episode, I share with you a story about the opportunities that can come in your business, and how you can help your clients, just by asking the right questions. In this story, I take you back a few months ago to a property I had under contract. The clients had the inspection done, and we were going through the inspection report when we discovered that there was a major problem that the seller was under no obligation to fix. Tune in to find out what I did and what happened as a result.My clients told me that I was willing to go the extra mile to try to help them, whether or not the answer was yes, and that meant so much to them. So think about this in your business. Where are there opportunities where you can be advocating for your business, advocating for your clients, and maybe asking some tough questions?The worst that can happen is they tell you no. I hope you can think about this in your business, and I hope this helps you create success.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
08:0114/10/2022
From Side Hustle to Success  - An Interview with Nick Loper
From Side Hustle to Success - An Interview with Nick Loper
Who is Nick Loper?Nick helps people earn money outside of their normal job. He is an author, entrepreneur, and host of the award-winning Side Hustle Show podcast—which features new part-time business ideas each week. Nick loves deconstructing the tactics and strategies behind building extra income streams.Quotations “The content has gotta be better to compete with what else is out there… don't get discouraged by the number of shows that are out there, because only a fraction of those. Make it past episode 10. It's not as crowded and it's not as competitive as you might think.”“…taught me a couple of things, like the value of diversification. You don't rely on one source of income. Don't rely on one source of traffic.”“What motivates me is just how can I grow and improve for my family? And how can I honor God in what I'm doing in my business. And also, how can I help realtors?”Find out the following and more: How to turn a side hustle into your full-time business. Advice for podcastersHow to measure successStaying humble while successfulWhat does Nick find most rewarding?What does the “great resignation” mean?Nick’s advice to entrepreneurs.ResourcesSidehustlenation.comSide Hustle Show podcastPodcast edited by Kenny Carfagno. Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
47:1512/10/2022
Never Burn a Bridge
Never Burn a Bridge
Summary:On today's episode. I talk to you about the relationships you create and how you should never burn a bridge. I shared with you guys how I was in a management training program at a bank. Today, I sat down with one of the people who supervised me there. They were a huge advocate for me and were shocked when I lost my job without cause because I was such a great worker for them. Here's why I'm telling you this. They were so impressed with what I've done with the podcast, what I'm doing with the membership community for Realtors, my real estate career, and how I've had success that they wanted to get together and chat about what I'm doing. Relationships lead to sales.When they reached out and said they'd like to get together, they also said they've been thinking about a house. Again, as Realtors, everything we do is all about creating relationships with people. We just treat them the right way, show them kindness and compassion, and genuinely care about the relationship. Sometimes we can be frustrated with a job, a client, or a situation where we could burn a bridge. My encouragement to you is to never burn a bridge.The way they fired me without just cause created a bad situation. But I had to respond in a mature way even though I did not really feel like it. Because of that, I came across as much more mature, as someone who took the high road. That former supervisor is now my client. I am helping them search for a home to buy. That would've never happened had I burnt that bridge, had I gone out kicking and screaming.Build bridges, build business.You want to be someone that builds relationships. You want to be someone who really is trying to build bridges. Build relationships, build connections with people rather than burning them. How you leave a job, homeschool groups, or anything else shows a lot about your character, your integrity. How you exit says a lot about you, and you don’t want to burn bridges. You want to build them and build relationships. So I hope you can think about this in your business. If you want to have more success, never burn a bridge. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
09:1710/10/2022
It's A Group Effort
It's A Group Effort
Summary: “It's a group effort.” Those were just a few of the amazing words shared by Phillies first baseman Rhys Hoskins on Monday, October 3rd, late in the evening after the Phillies had defeated the Houston Astros three to nothing to finally make the playoffs. Today is an awesome day, and I'm so excited to bring you guys this episode. Phillies in the playoffs in 2022Today is 11 years to the day since the last time the Phillies were in the playoffs. There's a reason I want you to hear what Rhys Hoskins said. Announcer Pat McCarthy, who was interviewing Rhys Hoskins, said to him, “This is a long time coming, isn't it?”Rhys Hoskins, who has been with the Phillies for six years, said with tears in his eyes, “You know, it's a group effort. This is why we play. Lots of blood, sweat, and tears to get here.” He was literally crying on TV. It was pretty emotional. Yes, I love sports. Yes, I love the Phillies, but I love the lessons of the work you have to put in. Real estate takes effort. As things start to move and shake and shift, it's going to take possibly more effort to be a Realtor, right? We've talked about this a little bit. You're not gonna throw a sign in the yard, walk away, and it's sold in a day. It's just not happening anymore. You have to put in the effort.Rhys also didn't stand there and say, "Yep, I'm amazing. Look what I did. I got us to the playoffs." He talked so much about the people around him. In the same way, if you want to have success as a Realtor, you have to have a great group around you. So think about this in your real estate business. Do you have a team around you? Are you working hard and putting in that blood, sweat, and tears, and do you have a great group around you, coaching you, encouraging you, helping you grow in your business? You need a good team around you. You need support, you need encouragement, and you need to put in the hard work. Thanks for listening. Go Phillies, and I'll see you guys on our next episode.
11:5707/10/2022
Leveraging Short-form Video - An Interview with Noah Ward
Leveraging Short-form Video - An Interview with Noah Ward
Who is Noah Ward?Noah is a 21-year-old realtor in Sarasota, Florida. He built a six figure GCI business, just from TikTok and YouTube alone in the last eight months, while also carving out a path for real estate development. As he focuses on real estate development, he's gathered investors nationally, internationally, all over the place. Noah knew at a young age that he didn't want to do a traditional nine to five job. Today he's absolutely crushing it in the business and crushing it with video. “If you're not gonna be consistent, don't even bother doing it at all…because consistency at the end of the day is going to be crucial for your success.”“The way I look at it, I hope that I get more people that hate on me, because it means that I'm doing something that they wish that they were doing or doing something that obviously care enough to take enough time out of their day to comment.”“But at the end of the day, if you haven't built genuine relationships with your followers, you are not going to turn that into business.”“If you're scared of it, I think that's something that you should actually run towards because it's something out of your comfort zone…and when you get out of your comfort zone, that is when you actually grow as a person.”Find out the following and more: How Noah got into TikTok and how it’s different for businessesHow he got started in real estate at such a young ageThe need for a thick skin when working in social mediaThe power of video in businessHandling negative feedbackHow to create genuine relationships in your businessNoah’s biggest advice to othersHow to shift with the real estate marketResourcesHis TikTok channelNoah's YouTube channelPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
43:3505/10/2022
Business Update October 2022
Business Update October 2022
Real Estate Business NewsBusiness is good. I had a bit of a lull and enjoyed it, as my last settlement was the end of June. It gave me time to build my membership, podcast, and relationships with clients. I have a couple listings coming up and six or seven active buyers. Some have been putting in offers and we've just missed a couple times. As I was thinking about this episode, I thought back to last year when I shared my October business update with you guys. I was happy with where my business had gone. I think at that point, I’d doubled my income. That had been the goal. And then from October to the end of December, I made enough money that I then had tripled the income from the year prior. Community for RealtorsThe membership continues to help people grow and develop in their business, and I'm super excited about that. We have about 20 people in there now. I'm seeing the potential for this to be something that really helps Realtors. I am offering 30-day free trials to the membership. You know how to reach me to get one.I continue to be excited about the progress of the podcast. I've really invested a lot of time, energy, and resources to grow the show to improve it in terms of editing, done by Kenny Carfagno, who does an amazing job; and show notes, where Jennifer Harshman does a great job, and that's a way to reach people.I never thought I would have a “team” building my podcast, but that's what happened. I’ve hired someone to book me on other shows, and September was our first month doing that. I’ve been on quite a few already, and the goal is to be on five to ten a month. It's a great way to get the word out and grow what I'm doing. I’m very thankful for the team and how Jen has kind of taken over that role of booking me on podcasts.On the Home FrontI continue to be very thankful for how our family has been blessed. We’re all a little sick with a fall cold right now, but it’ll be fine. You know how it goes.Thank You Thank you for being a part of this and supporting the show, sharing it with people, leaving reviews, and helping the show grow. I appreciate it so much. Whether you want a free trial to the membership, social media help with your business, really, anything I can do to help you in your business and help your business thrive and grow, support you and encourage you along the journey, I'd love to do it. Feel free to connect with me. Thank you for listening. Thanks for supporting everything going on here. The podcast is edited by Kenny Carfagno.Show notes are created by Jennifer Harshman and RealtorEmails.com. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
10:4203/10/2022
Amazing Opportunities Are Through Open Doors
Amazing Opportunities Are Through Open Doors
Summary:The amazing opportunities are through open doors. I am constantly encouraged and energized by watching the people around me and how they get to grow. Amazing opportunities and platforms and through all the different things they're doing through books, memberships, communities, podcasts, all those different things. And almost every time I talk to successful people about what they're doing, I am constantly encouraged by how they walked through open doors, how they took opportunities not knowing where it was going to take them, but just trusting themselves, trusting God, trusting the situation, and just knowing that it was the door they should walk through. Taking opportunitiesOn today’s episode, I share a story about a friend of mine who has been podcasting for several years with no monetization on his shows, and suddenly was approached by one of the biggest networks. He is now making $300,000 a year for doing what he was already doing for free! I asked, “What were the numbers like at the beginning? And he told me, “Oh, you know, I had a couple downloads on each episode, and it usually was me making sure the episode posted or a family member trying to support me.”He could have gotten discouraged those few years ago that no one was listening and stopped, but instead they remained consistent and continued walking through open doors. So this person now has more than a full-time income from it. Almost all of us would be super happy with $300,000 a year and would have no complaints.I just started doing things, walking through open doors, and who knows where it goes? Will it be a $300,000 a year thing? Probably not. Will it be a $100,000 a year thing? Probably not, but I won't know that until I walk through those open doors. Take chances and try things.If you are out there doubting yourself, I just need you to hear this. I don't care whether you're five years old or 50 or a hundred, I don't care if you. Or a realtor or a writer or a construction worker or a police officer. I don't care what it is. What I know is that there's opportunities through open doors to build successful. Again, platforms, memberships, podcast, books, et cetera.All of those things come through walking through open doors and taking those opportunities. Just start taking steps, stepping out in faith, and beginning to build something. You have the wisdom and knowledge to build something unique and special, where you can really serve people and help people and wake up excited every day. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
10:5730/09/2022
The Value of Branding- An Interview with Jeremy Allen
The Value of Branding- An Interview with Jeremy Allen
Who Is Jeremy Allen?Jeremy Allen is a great friend of mine who runs No BS Branding. Jeremy has 22 years of experience as a designer working in various industries including publishing, advertising, internal marketing, and design. He uses his expertise to work with small businesses through a simple and straightforward process to improve their brand and elevate their design so that they can make their businesses run better. Quotations“Each block builds upon the others so that the decision-making process gets faster, easier, and clearer so that I don't have to show you five different versions and allow you to be the decision maker—because what I've done in the beginning stages set the foundation so that you don't have to make the hard decisions.”“Ultimately, I give you the ability to take everything out of your brain, put it down on paper…where it's there for you to look at for you to reference or for anybody you interact with.”Branding is such a huge part of being a successful Realtor. Are you the agent who is known for leaving no stone unturned when helping a buyer find the right property? Maybe you're the fun one who makes the whole process less stressful. Listen in to find out what Jeremy has to say about the importance of branding in your real estate business.Find out the following and more: Why it is important to have branding and not just a logoHow to discover what you have to offer.What your brand is saying when you're not in the roomWhy Realtors should hire someone to do their brandingResourcesTotal Life FreedomStart with Why: How Great Leaders Inspire Everyone to Take Action by Simon SinekJeremy Allen’s WebsiteContact Jeremy AllenJeremy's Facebook profile
51:1928/09/2022
Have You Checked The Fluids?
Have You Checked The Fluids?
Summary:Have you checked the fluids? That is how the conversation starts every time I call my mechanic, the amazing J&C Auto in Lancaster, right off Whitmore road. They’re the best mechanics I’ve ever known. There's a great lesson in every conversation I have when I call the mechanic. Now you might be thinking, well, that's kind of a silly question. Of course, he checks the fluids. Why would the mechanic ask? And let me just say, I'll have to give a special shout out to my stepdad, Rob.Rob spent years and years trying to teach me how to fix cars, change my oil. I was not interested. Some people have different interests and gifts. I just was never interested. Even now when there's an easy fix, I would much rather pay the mechanic to do it because I don't wanna mess something up. I don't really have the time, and I don't enjoy it. I want to do the things that give me energy, that I enjoy. The reason that Jerry or Colin or Ethan or whoever answering the phone at J&C auto always says to me, have you checked the fluid is because for so long, I did not check the fluids.I would drop off a car and say, it's making a weird noise. For years I thought my transmission was going every single time that I called them. Oh, it's shifting weird. No, John, you just don't have fluid. Imagine, every time these guys answered the phone, they were like, oh, here's John again. He hasn't checked the fluids. I was not doing those basic things. I was not checking the fluids. Often, this happens in the real estate business. I chat with Realtors all the time now through the membership community and just talk to them about what they're doing, how I can help. And they are not doing the basic things. They haven't even told anyone they're a Realtor. Well, how, how can I help you grow a business when no one knows you are Realtor?So many Realtors are not doing the basic stuff. And when I talk to you, and you tell me you're not doing the basic things, I think to myself, you're crazy. It's stupid. Just like it's stupid that I wasn't checking the oil or adding transmission fluid. A car needs to have their fluids. Maybe you are not having success because you haven't checked the fluids. You haven't done the routine maintenance on your vehicle. I would really encourage you to think about this in your business. Have you check the fluids? If you haven't start doing it, start regularly, checking the fluids, start regularly, making sure you know the basics of how your business runs, and make sure you analyze them. Check those things to make sure that you are a well-oiled machine.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
08:3726/09/2022
Aces In Their Places
Aces In Their Places
Summary: We’re going to talk about aces in their places today. Aces in their places means having the best people in the best role and best position for them. One of the things the team leader and I do is talk about growing a team and being leaders on that team. I've learned recently in the past couple months that there are certain things I'm good at and certain things I'm not good at. I'm super good at the sales, the relationships, and those kinds of things, but I'm not super great at details or paperwork. I’ve been going back to aces in their places, and I want to share the story of where the term came from and how I’ve been using it in my business. Hopefully it will help you in yours.Where does aces in their places come from?During my time working in management at Chick-Fil-A, "aces in their places" was a phrase I had when someone would want to learn a new position. I told them to come in midweek when it was slow, and I would train them. See, I needed aces in their places during our peak times—it really meant the best people were in the best position for them to create success.Let's bring it back to your business. What are the things that you're doing that you're not the best at. Maybe there’s something you really want to learn, but is the busiest time of the day in your busiest time of real estate the time for you to be learning the stuff that you're not good at? That's the time to have ACEs in their places—you in your best position. What are you sacrificing if you're not in your best position? I know I’m good at relationships and people, but not details and paperwork. So, I hired someone to take care of those things so that we could have aces in their places, and I was able to do what I was best at for the business. So, what are you doing in your business? Where do you need to practice this? Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
16:0123/09/2022
From Wall Street to Real Estate- An Interview With Alexis Papadakis-Greenberg
From Wall Street to Real Estate- An Interview With Alexis Papadakis-Greenberg
Who is Alexis Papadakis-Greenberg?A real estate agent in the Englewood, Colorado area, Alexis works at eXp Realty, LLC. She helps people reduce homebuying stress as she educates them about the housing market. Alexis is a 25-year Wall Street veteran who has held key roles with several of the nation's top financial firms. She moved from New York to Colorado in 2018 where she is crushing it in real estate as a leader in luxury listings. I'm excited to bring Alexis on the show, as she's in a completely different part of the country than I am, and she's so knowledgeable. Join us to find out what she has to say about our industry and how you can be more successful as a Realtor.Quotations“Align yourself with people that are doing what you're doing and just model whatever it is they're doing.”“You have as much success as you prepare yourself for.” “Now that I'm mentoring agents, I'm trying to really figure out how to give them my ‘secret sauce’—which is just work ethic.”“You cannot sell real estate from inside your house.”Find out the following and more:   How Wall Street prepared Alexis for success in real estate    The importance of trusting your instincts        How Alexis transitioned from finance to real estate            How to get out of your head and make the important decisions       The importance of hard work and preparation·        Alexis’s advice to struggling RealtorsResourcesFacebook and Instagram: Keeping It Real EstateYouTube Channel (Upcoming): Keeping It Real EstateContact Alexis Papadakus GreenbergeXp Realty, LLC Office9800 PYRAMID CT STE 400Englewood, CO 80112(888) 440-2724 PhoneHer websitePodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
47:1521/09/2022
Foolproofing Your Business
Foolproofing Your Business
Summary:This episode is about foolproofing your business, steps you can take to protect yourself against any economic downturns, serious illness, or unfortunate circumstances. I love getting into discussions about real estate, finances, financial peace university, and Dave Ramsey's program and plan. When I get great questions, I love including them in podcast episodes. Normally they are from Realtors, right? I heard a great question the other day from my friend, Jonathan, who operates a great Chick-fil-A up in Reading. Jonathan and his wife and their kids were over at our house. He had just heard my business update for August, and he said, “So you had no clients, right? You said that it was nice to kind of have a break right now. Can I ask you, when would the break go from relaxing  and enjoyable to stressful, from a financial perspective?”I loved the question. I don't know that I gave a great answer at the time as we were sitting there having dinner. In this episode, I share with you guys what foolproofing my business means to me. So I want to know that if something happens to me, right, my family's not gonna be destitute. That's why we're still saving money.One way I foolproof my business is living way below our means. Listen to the episode for more.
12:2119/09/2022
You're Being Selfish
You're Being Selfish
Summary: On this episode, I talk about something that recently shook me and really made me think. “You're being selfish.” Those were the first words out of Vincent Pugliese's mouth on a recent mastermind call in Total Life Freedom. His words were directed to another member who was thinking about starting a community or a podcast—coaching and training people to do what it is that they do. And when the topic of a membership or a podcast came up the member said, “Well, you know, I, don't really want to do that. I just don't have the time—I've got so many other things going on.” There was a little bit of a shock at first, but then we got into a great discussion about what happens when we don't do things. Sharing your knowledgeThe basic point is that you are being selfish by not sharing what you're doing. You are doing a disservice to others by not being willing to share your knowledge. I’ve been guilty of it as well. Maybe I was feeling inadequate or maybe it was imposter syndrome—there were all these reasons and excuses for why I pushed back on the membership and community for so long.We’ve talked about how to pitch and how not to pitch. I didn't want to be salesy. But it’s a disservice to not tell people about what I’m doing—a disservice to those people by not being willing to share how I have grown my business, my podcast, and the membership. I am being selfish. What are you holding on to? Whatever it is, you are being selfish by not sharing the valuable information that you have. What you have to offer may not be a big deal to some people, but it will be very special to others. Listen in for more.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
12:1316/09/2022
Lessons From Real Estate Investing - An Interview With Christina Diehl
Lessons From Real Estate Investing - An Interview With Christina Diehl
Who is Christina Diehl?Christina Diehl is a Realtor in Lancaster, Pennsylvania. She knew she wanted to be a real estate investor since she was a kid. She now owns a portfolio of short-term and long-term rentals that contribute to her financial freedom. At the age of 40, she has been a full-time Realtor since 2010. In her free time, she stays involved with the community by volunteering in various governmental and nonprofit organizations. Recently she published an Amazon bestselling book, Money Girl, that aims to provide a financial education and inspiration to children all over the country. It is her goal to change the trajectory of future generations by ensure their understanding of debt and how money works.Quotations“Once you start buying investment properties, you become addicted to it and you just want more and more and more because you see how that passive income just becomes part of your life and you see how easily it can be made. My dad was a landlord, so that's what kind of showed me that I wanted to also be a landlord. I saw how that worked, and once I started buying properties, I couldn't stop. I remember even at one point telling my friends like, okay, I'm done now. I'm not buying anymore. And then the one day I was sitting for coffee with a friend, I was like, so guess what I did, she's like, you bought another property. And I was like, yeah, it almost became a joke. And that was a few properties ago.”"Your time in the market is way more important than timing the market."Learn all of this and more:Why it makes sense to buy a property that is cash flowing only a couple hundred dollars a month What made her decide to write the book and what that process was likeWhich things Christina considers before she makes investing decisions How to run the numbers if you’re risk averseWhat she advises landlords to do about the horror storiesHow to decide on properties in a crazy market Why you can’t have a “job on the side” if you want to be a RealtorResourcesMoney GirlContact Christina DiehlFacebook page: Lancaster Homegirl Her websitePodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.
41:2014/09/2022
Be Your Biggest Advocate
Be Your Biggest Advocate
Summary: On today’s episode, I want to talk to you about becoming good at hard conversations. Some conversations, especially about money and compensation, can be hard and awkward, but if you aren’t going to stand up and advocate for yourself, who will? Learning to advocate for myselfWhen I was young and applying for a W2 type job, I asked for more money than was typically paid for that position. It wasn’t because I was greedy, but I knew the experience and familiarity I was bringing to that institution, and I felt I deserved more money. I felt the value I was bringing the organization was worth more money. I became a good advocate for myself—because I got good at hard conversations. I got good at saying, this is the value that I bring to the company and the organization. I think a lot of this comes down to how much you believe in what you're doing and how much you believe in yourself. Advocate for yourselfAs a Realtor, you will encounter hard conversations in your business. Suppose you were to change companies and ask for a higher split than their normal percentage. They will want to know what value you bring to the company that deserves a higher split than the norm. What will you say? You can’t just sit and stare back at them—you have to be your biggest advocate and get good at the hard conversations. What if a client comes to you asking why they should list with you when there’s a discount broker that has a lower commission? You need to be prepared to advocate for yourself by telling them what you bring to the table and what your company brings to the table. Tell them that you deserve their listing because you know the quality of the work you do, know that you’re going to communicate well with them and outwork any other agent. Then provide your client reviews to prove it. Don’t run away when people question your value and don’t try to change the subject to avoid hard conversations. Real estate can be very hard. If you embrace the difficult, stretch those muscles, get better at the things that are hard, get better at talking about the hard stuff, talking about your value, and talking about what your compensation should be—get better at having those kinds of conversations—you’ll have more success in your real estate business. Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
12:0312/09/2022
The 9 Most Important Things In Your Life
The 9 Most Important Things In Your Life
Summary:  On today’s episode, I talk about an exercise I did recently with my friend Ken Carfagno. Ken is a great friend and mentor of mine and part of the Total Life Freedom community. When I asked him to take me through the exercise, I found it to be something that could be helpful for you as well as you try to create success in your real estate business. Determining prioritiesThis episode takes you through the process of writing out your nine things and then paring them down to three. I believe you will find that while many of us focus on business, when we pare down our list to what is really important, we will find the key to success in all areas of our life. When we are trying so hard to grow our business, we are neglecting the things that make us successful—like our rest and health. I hope you can think about this in your business. I hope that you realize that the priority is not business—the priority is taking care of yourself. You will not only be a more successful Realtor and a more successful businessperson, but you'll be more successful in your life.Podcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener. 
12:2909/09/2022
Marketing Lessons For Your Business- An Interview With Parker Nash
Marketing Lessons For Your Business- An Interview With Parker Nash
Who Is Parker Nash?A marketing professional and 11 year veteran of Nike, Parker Nash grew their lines of business to more than half a billion dollars in annual revenue. He makes the claim that any business can grow if they use the principles he teaches. Now he’s here to help us, too.Learn all of this and more:How to get great clarityWho your most profitable clients areWhat the foundation of effective marketing isWhy Nike, Peloton, Apple, and other big brands are so successfulWhat the “me monster syndrome” isWhy it’s so important to speak like your clients talkWhether it’s better to work with buyers or sellersPodcast edited by Kenny Carfagno.Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of succes to the listener. 
44:5307/09/2022