6 easy things to think about when it comes to your target audience!When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high converting offers through clear messaging that truly connects with your audience’s desires.Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to salesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What is the number one highest converting headline? The truth is, there isn’t one.There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feedback that you need to make improvements.Test that headline, test that offer, test that email! Then we’ll have statistics to look at and we can make it even stronger for next time. That’s where you’re going to find true perfection. You’ll find the highest converting headline for yourself.Building your list starts with the first subscriber.That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.Have you started building your list?Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What is the perfect ads budget? The answer might surprise you: It’s limitless. When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending. In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.ResourcesOnline Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers  Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members. In this episode of our Mastermind Series, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old membership.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Building your list starts with the first subscriber.That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.Have you started building your list?Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust! Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time. Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Do you want to create content that will actually attract the right audience?“Well, of course, Paul!”, right?Then you need to be intentional with your conversations.A lot of us put random content out there just to get something, anything out!Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.How can you be more intentional with your conversations?Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Embracing a fresh start after an unexpected layoff from a prosperous corporate career spanning three decades is undeniably frightening. Especially when you find yourself in your late fifties, and the prospects of landing another job are pretty uncertain.But all of this didn’t stop Anne Lafollette to pivot and start all over.Although she never envisioned herself as an online entrepreneur, Anne courageously embraced the chance to create a business from the ground up that no one could ever take away from her.In this inspiring episode, we are talking with Anne about how she leaned into her creativity, discovered this cool niche called surface pattern design, and created a successful business as an online educator.Anne shares key lessons she learned on her transformative journey, how to gain the knowledge needed for a thriving online enterprise, how to build a devoted following, execute successful launches, and most importantly, embrace the grace of learning from your mistakes.ResourcesAnne LaFollette's Free Surface Pattern Design E-Book: Discover what Surface Pattern Design is and the seven big categories of opportunity to craft a career you love in this wonderful industry. You're unique and once you understand the possibilities, you'll learn which path is best for YOU. Let's get started!Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up! Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with AnneWebsite: www.annelafolletteart.comFacebook: https://www.facebook.com/annelafolletteartInstagram: https://www.instagram.com/annelafolletteartConnect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

To attract buyers in the lead-up to your launch,  you really want to think about what is your ideal client?What are they thinking, saying, feeling, and doing in their world right now?What are their struggles, challenges, and aspirations?What conversations are they already having?Make sure you do market research, especially in buyer communities.We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having.And when we speak into those conversations that are relevant to our buyers, we’ll connect with them on a deeper level and can guide them naturally to our launch.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

So many entrepreneurs fail when building an audience. In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them.Resources:Ninja Targeting Research Guide  -  one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!  Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

 Embrace your mistakes! Celebrate them and learn from them.This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.You took that step.And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.So go ahead and make mistakes. That is how we learn. Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

 Stop and think about somebody who has been a positive influence in your life. It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience.We can be that positive influence, we can be that leader, we can shine light on things that they might have not even thought about and open up their mind to new possibilities! How can you be a positive influence for your audience? Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully.If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right?What you would do is create excitement, anticipation and get the word out to the people that you have already influenced today. So don't allow the list size to impact you saying yes, and stepping forward to launching. Go ahead, get out there, launch today.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to grab and keep your audience’s attention with your headlines and get them excited about your offers. Resources:50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world. You can help other people make the transformation that they deserve.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right?Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list. And then they get a list of people that aren’t really that interested in their main product/service offering. In this episode, we are discussing how to create a quality list with the right people by basing your list building on what you actually are going to offer them later on.And remember when you’re building your list, you don't necessarily have to build a list with a lot of people on it. You just need a quality list of the right people! Resources: Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

I'm here to encourage you to embrace change.Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.So, remember change is going to happen. Will you embrace it?Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What makes a high-converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this! Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language.  In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level. Resources:Ninja Targeting Research Guide  -  one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!  Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them.Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales!Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing VIP memberships. ·      How you can set your high-level offers apart from your basic memberships·      How to avoid adding too much to your VIP offers that will eventually overwhelm you     ·      How much access to offer·      How to protect your most scarce resource – your timeResources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

What we put out is what we're going to attract. This is so true when it comes to our list-building activities.Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are showing you how to create a content flow that is streamlined,  that will attract the right audience, and guide them toward your offers.This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems,  giving them small wins,  and ultimately signing up for your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-streamline-your-content-to-lead-to-your-offers-2Resources:Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format! Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

How much content should you share in your free groups without giving away too much?In this episode of our Mastermind Series, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience, and creates desire and excitement to join your paid memberships.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Meet people where they are in their journey. Enter the conversation that they are already having. Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing.What are they already talking about? What are they already sharing, liking, engaging in? What are they commenting on? What are they already doing today?Because when we enter the conversation already knowing instead of being a stranger entering in an awkward kind of way, you'll be welcomed into the conversation.That, my friend, will completely change the way that you launch.It all starts with being intentional, entering the conversation they are already having and then guiding them into the step where you are able to help them.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction! This is why it’s so important to start and begin with the end in mind.It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.Are you leading your audience in the right direction? Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

If you want to be productive, you need to stop multitasking!Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up.Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it's going to allow your creativity to shine, it's going to allow you to really impact your audience with a clear message and it's going to save time, energy and sanity for you as well. It's going to be a better overall experience for everyone.So, get into that flow state rather than that haphazard multitasking state. It's going to improve your productivity...especially when it comes to your content creation!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated. But content creation doesn't have to feel that heavy.In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your content in different formats and on different platforms.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt  

Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.I'm going to have you sit back and think about this...Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement and anticipation and finally making the offer and leading them to an informed buying decision.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Setting the right price point for your course can not just attract an audience but also make it a no brainer for them to sign up for your memberships.In this episode of our Mastermind Series, we are discussing how a good payment plan can eliminate objections, condition your audience and lead them to take the natural next step to avail of your higher priced offers. Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

 The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive. Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

 Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Give yourself grace!You know what? You might be in a learning phase right now. And that is okay! Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.So, if you’re in that learning phase right now, that is totally okay, you’re totally where you need to be. Be open-minded, get exposed to different things that you might never have been exposed to before, see things in a different way and take all that information in.Then after you take all that information in, you can ask more questions, you can ask for help, you can work on the strategy piece, but if you’re in that learning phase right now, totally be okay with just being there.Now go ahead and get started.  Start learning, be open minded and then take action on things that make sense for you.Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

 Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them. Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future. To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you! Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In the market, you will hear often that you got to be an expert before you can put something together.&nbsp;But there is another way.&nbsp;You don't have to have all the knowledge and expertise from the start.&nbsp;You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.&nbsp;In this episode, we are talking with Adrienne Babbit about how she turned a local need and grew it into a global membership without being an expert herself and how she constantly enhances her membership by listening to her audience’s feedback.Adrienne is the Founder of Learn with Me Languages, and she’s fondly known as the Chief Optimist. She leads a team of talented teachers who help families learn languages through CONNECTING with native speakers of the language they’re learning.&nbsp;&nbsp;Families form friendships that motivate them to USE the language. The program was birthed at the beginning of COVID, and since then they have connected hundreds of families from around the world learning Spanish and English together through the Family Language Exchange Membership.&nbsp;Adrienne is also the host of the Building Bilingual Families Podcast, and her passion is to help families become bridge builders in their communities.ResourcesLearn With Me Languages - Get the free SPEAK SPANISH EVERYDAY GUIDE. This guide includes the 4 secrets we've tested with hundreds of families to get them speaking in a second language at home, and conversing with new friends. Go to learnwithmelanguages.com, and click on "Get the Guide!"Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Connect with AdrienneWebsite: learnwithmelanguages.comFacebook: <a...

When it comes to engagement in our social media groups, many of us think that more is better.But actually, quite the opposite is true.Sometimes we end up sabotaging community engagement by over-delivering or other habits that stop conversations instead of encouraging them.In this episode of our Mastermind Series, we are discussing what to avoid when engaging with your communities in your groups.Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

You're the boss of your business so you get to decide what it looks like and how it feels.I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you! Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them. What are some different ways that you can work with your audience with smaller offers? Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

The biggest fear of many people is to feel tied down and restricted by their own memberships&nbsp;They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.&nbsp;In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When it comes to marketing and attracting clients, stop reinventing the wheel! There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works! Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point. You don't need to reinvent the wheel. It's probably already created out there!Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; <a...

A lot of us are insecure about raising our membership fees because we are not sure how our current members will react to this change.In this episode, we are discussing how to raise membership fees without losing clients by making it more about the transformation and less about a certain price point.We are also talking about how you can handle various currencies to avoid confusing members from different countries.The time right before your launch can be very valuable to create last-minute conversions.In this episode of our Mastermind Series, we are discussing how to use incentives such as masterclasses, bonuses etc.. and how to build natural tension to increase your conversions.Resources:&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Are you throwing spaghetti at the wall waiting for something to stick?In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,But you've got to begin with the end in mind.I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.So, not only from a financial standpoint, but also how do you want to feel along the way?You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.Resources:Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Be your own best customer. Now, what do I mean by that?If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.We want to exceed expectations.Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.Are we our own best customer? Are we setting ourselves up with the right habits?And that's what I'm going to recommend that you do.Resources:Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruitt&nbsp;Facebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;