Motherhood Anthology: Photography Education for a Business You Love
Arts
Business
Kim Box from the Motherhood Anthology
Welcome to The Motherhood Anthology podcast: photography education to create a business you love. This podcast will serve as an invaluable resource to guide you in the world of motherhood photography and owning your own successful photography business. Tune in weekly to hear from us and some of our most admired friends and colleagues as we share some of our greatest tools, how-tos, successes, failures, and everything in between.
Episode 59: Success Story: Jacob & Brielle Photography
Today, Kim is joined by Brielle Pepper from Jacob & Brielle Photography as she shares her success story. She's only 25 years old, but she's already built an impressive business.
In this episode, we discuss:
starting a photography business with no prior experience
transitioning from wedding photography to motherhood photography and rebranding
pivoting pricing strategy from economic to premium pricing
defining success in your photography business
and more!
Connect with Brielle:
https://jacobandbriellephotography.com/
https://www.instagram.com/jacobandbriellephotography/
Get 10% off your first order from Willow Canvas:
IG: @willow_canvas
Sign up for the newsletter: www.willowcanvasbackdrops.com
Enroll in the CapABLE Community:
Listeners get $50 off enrollment with code "TMA" TheCapABLECommunity.org
IG: @TheCapABLECommunity
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: kimbox.com
IG www.instagram.com/kimbox
Connect with Allison
Site: www.lentillephotography.com/
IG: www.instagram.com/lentillephotography
Connect with Jenny:
Site: www.jennycrugerphotography.com/
IG www.instagram.com/jennycrugerphotography
55:0414/11/2023
Episode 58: Best of Season 1
The Motherhood Anthology Podcast has officially been on the air for a year. We can’t even believe it. One whole year and 58 episodes later, we are so honored that you have listened in and given us your time. We do not take for granted how privileged we are to be able to put this podcast together for you and to have so many of you listen. Every listen, every review, every rating, and every share of this podcast has meant the world to us, and there is no way we can truly express our gratitude.
Today’s episode will be a bit different. Instead of a brand new episode, we decided to recap a few of our most popular episodes for you. As we were looking through our top episodes a theme began to emerge... mindset and psychology of business. How cool is that? Of our top episodes, most of them fell into that category. So we have created for you today a recap of some of the most popular episodes that fit those themes.
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: kimbox.com
IG www.instagram.com/kimbox
Connect with Allison
Site: www.lentillephotography.com/
IG: www.instagram.com/lentillephotography
Connect with Jenny:
Site: www.jennycrugerphotography.com/
IG www.instagram.com/jennycrugerphotography
35:2407/11/2023
Episode 57: Career Longevity in Photography featuring Elizabeth Messina
In this episode, Kim is joined by Elizabeth Messina. Elizabeth has been named one of the most influential photographers of the decade. She's a best-selling author and her work has appeared in Vogue, Harper's Bazaar, and more. She's well known for her luminous, intimate portraits of incredible women including Christina Aguilera, Lauren Conrad, Hilary Duff, Katherine Schwarzenegger, Tiffani Amber Thiessen, and Brooke Shields. Elizabeth is renowned not only for her talent, but also for her career longevity. This week, she shares tips about how you too can set your business on track to great and lasting success.
Connect with Elizabeth:
Course Link: http://theartedept.com/arte-of-boudoir
Website: www.elizabethmessina.com
IG: http://www.instagram.com/elizabethmessina
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: kimbox.com
IG www.instagram.com/kimbox
Connect with Allison
Site: www.lentillephotography.com/
IG: www.instagram.com/lentillephotography
Connect with Jenny:
Site: www.jennycrugerphotography.com/
IG www.instagram.com/jennycrugerphotography
59:1531/10/2023
Episode 56: Part 3: Blueprint Mini Series - Pricing
Join Kim, Jenny, and Allison for the final part of this week's 3-part mini-series. These episodes have been a crash course to our three most important pillars for photographers who want to build their businesses. In today's episode, Part 3, we are talking all about pricing and pricing structure. There are many ways to structure your pricing, and we are sharing how to determine what might be best for your business. Additionally, we're helping you with a quick exercise (as easy as 5 minutes!) to calculate your minimum number to help make sure your business is profitable. Finally, we're talking all about imposter syndrome, because we ALL feel like imposters sometimes, especially when we raise our prices and try to make those big sales. If you missed the past two episodes, part 1 all about your branding, and part 2 which digs into marketing, make sure you go back and listen to them!
It's not too late to join us in the Blueprint 3-Day mini-series. Join us for more content & corresponding resources: https://membership.themotherhoodanthology.com/pl/2147975975
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Allison
Site: www.lentillephotography.com/
IG: www.instagram.com/lentillephotography
Connect with Jenny:
Site: www.jennycrugerphotography.com/
IG www.instagram.com/jennycrugerphotography
Connect with Kim:
Site: kimbox.com
IG www.instagram.com/kimbox
55:3725/10/2023
Episode 55: Part 2: Blueprint Mini Series - Marketing
Join Kim, Jenny, and Allison for a 3-part mini-series this week. These are our three most important pillars for photographers who want to build their businesses. In today's episode, Part 2, we are talking all about marketing. Almost every photographer we work with has questions about their website content, SEO, social media marketing, and in-person marketing - in today's episode, we're digging into all of it. If you missed yesterday's bonus episode, part 1 of this 3-part series, we talked all about your branding. Make sure you go back and listen to it if you haven't already! And don't forget to come back for more in part 3 tomorrow, where we will be talking all about pricing.
It's not too late to join us in the Blueprint 3-Day mini-series. Join us for more content & corresponding resources: https://membership.themotherhoodanthology.com/pl/2147975975
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Allison
Site: www.lentillephotography.com/
IG: www.instagram.com/lentillephotography
Connect with Jenny:
Site: www.jennycrugerphotography.com/
IG www.instagram.com/jennycrugerphotography
Connect with Kim:
Site: kimbox.com
IG www.instagram.com/kimbox
50:5624/10/2023
Episode 54: Part 1: Blueprint Mini Series - Branding
Join Kim, Jenny, and Allison for a 3-part mini-series this week. These are our three most important pillars for photographers who want to build their businesses. In today's episode, Part 1, we are talking all about branding. This will be especially helpful if you are a new business or if you are hoping to pivot your business from weddings or everything to motherhood. Branding can help you attract your ideal client, take the photos you really want to be taking, raise your prices, pivot your business niche, and so much more. In the next two parts, we'll be talking about marketing and pricing, so stay tuned this week for the whole three-part series!
It's not too late to join us in the Blueprint 3-Day mini-series. Join us for more content & corresponding resources: https://membership.themotherhoodanthology.com/pl/2147975975
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Allison
Site: www.lentillephotography.com/
IG: www.instagram.com/lentillephotography
Connect with Jenny:
Site: www.jennycrugerphotography.com/
IG www.instagram.com/jennycrugerphotography
Connect with Kim:
Site: kimbox.com
IG www.instagram.com/kimbox
56:4223/10/2023
Episode 53 - Best Photography Business Advice
Join the TMA partners Kim, Jenny, and Allison for a discussion about the best photography business advice. From pricing and profitability to work-life balance with a growing family, to client work best practices, and more. This is just a small glimpse at some of the incredible coaching advice available inside our community. If you haven't already, make sure to join our free Facebook community today.
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Allison
Site: www.lentillephotography.com/
IG: www.instagram.com/lentillephotography
Connect with Jenny:
Site: www.jennycrugerphotography.com/
IG www.instagram.com/jennycrugerphotography
Connect with Kim:
Site: kimbox.com
IG www.instagram.com/kimbox
48:4117/10/2023
Episode 52 - Success Story: Lena Porter of Lena Porter Photography
In this week's episode, we are excited to share another success story with you. Meet Lena Porter, a wedding and portrait photographer from Seattle.
In this episode, Lena is sharing the inside scoop about how she's built her business, including:
Rebranding to "from marriage to motherhood" to accommodate wedding, portrait, and motherhood photography
Photo album sales and product offerings
Sales techniques and her very first $5000 sale
Balancing business & motherhood
Business mindset, pricing, and marketing strategies
and so much more!
Connect with Lena:
https://lenaporterphotography.com/
https://www.instagram.com/lenaporterphotography/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
43:4010/10/2023
Episode 51 - Part 2: Creating Meaningful Client Connections
This week on the podcast, Laura Gattis returns. Laura is the owner of Laura Gattis Photography and an educator in our TMA membership community. Laura brought so much value to our conversation that we decided to split this into two parts again. Last week in Part 1, Laura shared how she has set her brand and workflow apart from other photographers, and how the client connection is one of the most important factors in her business strategy.
In Part 2, we're talking about:
pivoting with empathy and referrals
reflecting God's goodness in business decisions
business tools, workflows, and advice
business success, mistakes, and trusting yourself
building a personal brand
and more!
Connect with Laura Gattis:
https://lauragattis.com/
https://www.instagram.com/lauragattisphotography/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
27:3703/10/2023
Episode 50 - Part 1: Creating Meaningful Client Connections
This week on the podcast, our guest is Laura Gattis, owner of Laura Gattis Photography and an educator in our TMA membership community. Laura brought so much value to our conversation that we decided to split this into two parts again. In this episode, Part 1, Laura shares how she has set her brand and workflow apart from other photographers, and how the client connection is one of the most important factors in her business strategy. Don't miss part 2 coming next week.
Connect with Laura Gattis:
https://lauragattis.com/
https://www.instagram.com/lauragattisphotography/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
36:4726/09/2023
Episode 49 - Incorporating Heirloom Photography & Scaling Your Business
In this week's episode, our guest is Anna Claire Collier, founder of Born & Raised Studio, a traveling children's heirloom portrait studio. We leave no stone unturned as we discuss exactly what a session looks like, all the way from session times to pricing and products. This episode is packed with helpful information for any of you who might be interested or slightly intrigued by the beautiful artwork that is heirloom photography.
Connect with Anna Claire Collier:
https://www.bornandraisedstudio.com/
https://www.instagram.com/bornandraisedstudio/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
54:2419/09/2023
Episode 48 - Part 2 with Chris Scott of Swift Galleries
We're back for Part 2 with special guest Chris Scott, co-founder of Swift Galleries. In this episode, Chris breaks down how to help clients understand the value of physical products, how to build excitement for your clients about products, what's to come in the photography industry, and so much more. If you missed part 1, make sure to go back and listen to last week's episode, too!
Connect with Chris & Swift Galleries:
https://swiftgalleries.com/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
29:1612/09/2023
Episode 47 - Part 1 with Chris Scott of Swift Galleries
Meet special guest Chris Scott, co-founder of Swift Galleries. In Part 1 of this incredible interview, Chris introduces his company Swift Galleries, explores different methods for selling prints in addition to shooting, emphasizes the importance of committing to your business and other mindset strategies, and so much more. Don't forget to join us for Part 2 next week.
Connect with Chris & Swift Galleries:
https://swiftgalleries.com/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
46:1705/09/2023
Episode 46 - Taking the Leap into Full-Time Photography
In today's episode, Kim is joined by Caroline Ketterer of Caroline Jean Photography, to talk about what it looks like to take the leap into full-time photography. Caroline shares how she made the decision to transition from teaching to photography, the mindset shift of saying yes and believing in herself, how her loved ones responded to this major life change, and what it means to be successful. If you're thinking about transitioning into full-time photography, this is a podcast you won't want to miss.
Connect with Caroline:
https://carolinejeanphotography.mypixieset.com/
https://www.instagram.com/carolinejeanphotography/?hl=en
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
38:2529/08/2023
Episode 45 - Elevating Your Pricing & Branding Mindset
In this episode, Kim and Jenny discuss mindset shifts for pricing and branding. One of our favorite transformations to witness in the TMA community is when our members share how these tips and this coaching helped them increase their pricing and find a renewed sense of work-life balance.
Today's episode covers:
the problem with working 24/7
pricing structure and branding
how to stand out from the crowd and the importance of being remarkable
how to decide what to use in your gallery
and more!
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
46:2622/08/2023
Episode 44 - Choosing & Investing in Business Education & Coaching
In today's episode, we're talking about the importance of exploring all your options when it comes to business education, coaching, and mentorship. There are so many different ways to learn and implement strategies and techniques in your business, and we encourage you to explore them to find out what works most effectively for you. In addition to The Motherhood Anthology membership community, we are excited to introduce a new opportunity: a small group mentorship program. Our guest today, Brooke Tennant of Petite Magnolia Photography, has been part of our mentorship group and is sharing her experience and journey to success in her own business.
Connect with Brooke:
https://petitemagnolia.com/
https://www.instagram.com/petitemagnoliaphotography/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
01:00:2915/08/2023
Episode 43 - Success Story: Kate Marie Portraiture
In this week's episode, we are excited to share another success story with you. Meet Kate, a newborn and family photographer from Texas.
In this episode, Kate is spilling the beans on tons of the best practices that she's used to build her business:
encouraging clients to do a consultation before their sessions
selling luxurious experiences and physical products to increase your average sale price point
advice for raising prices that Kim has never heard before
Kate's best business advice that she would give herself if she could go back in time
how to define success in your business (with a callback to Shanna Skidmore's "enough number" from a previous episode of The Motherhood Anthology podcast!)
and so much more!
Connect with Kate:
https://www.katemarieportraiture.com/
https://www.instagram.com/katemarieportraiture/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
42:3708/08/2023
Episode 42 - Santa Session
It might be hard to imagine during this heat wave, but it's time to start thinking about and planning for Santa Sessions! This is one of our favorite ways to book up our calendars in the coming weeks.
In this episode, we talk about:
Timelines for booking and taking Santa Session photos
How to find a great Santa for your Santa Sessions
Costs and pricing for Santa Sessions
and so much more!
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
59:1501/08/2023
Episode 41 - Case Study: Kayla Victor
This week, the TMA team is excited to coach and mentor for another case study session. Join Jenny Cruger and Allison Craig of TMA as they share with you a live coaching and mentoring session featuring Kayla Victor of Kayla Marie Photography.
in this episode, we talk about:
Kayla's backstory
Navigating moving your business to a different location
Different ways for customers to order prints and products
Tips to get your creative juices flowing in a saturated market
How to stand out
And so much more!
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
56:5125/07/2023
Episode 40 - How to Fill Your Fall Calendar This Week
Right now we're sweltering in the summer heat, but before you know it, it will be fall: one of our potentially most lucrative seasons as photographers. Now is the time to fill your calendars and book out your sessions to make this fall season your most successful one yet. In this episode, Kim & Jenny are sharing some of their best tips to start filling up your calendars this week.
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
31:0718/07/2023
Episode 39 - Photography Business Questions Answered
Formerly known as "10 in 10," Kim, Allison, and Jenny are answering 10 of your questions in today's episode. In this episode, we're talking about pricing and offers during an economic recession, conversion rates from inquiry to booking, what products sell the most often and are the most profitable, how to handle customers who only want digitals, tips on selling wall art and designing wall galleries, and so much more. If you want the chance for your question to possibly get answered on the podcast, make sure you join the TMA membership: https://themotherhoodanthology.com/photography-education-membership/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
01:05:5611/07/2023
Episode 38 - Optimize SEO With AI & More (featuring Melissa Arlena and Allison Craig)
Photographers are harnessing the power of AI in so many creative and innovative ways, including when it comes to Search Engine Optimization (also known as SEO). This week is a special episode adapted from a recent coaching call inside our TMA membership. Allison is joined by Melissa Arlena, motherhood photographer and SEO business coach.
Connect with Melissa:
https://smart.bio/melissaarlena/
https://www.instagram.com/melissaarlena/?hl=en
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
33:5904/07/2023
Episode 37 - Part 2: Work Life Balance (featuring Nancy Ray)
We're back with part 2 this week, joined once again by accomplished life and business coach Nancy Ray. In this interview, Kim and Nancy discuss confidence, prioritizing play, social media, and more. If you missed part 1, make sure you go back to listen to our last episode, because you won't want to skip it.
Connect with Nancy Ray
https://www.nancyray.com/
Listen to her podcast: https://www.nancyray.com/workandplay
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
32:5627/06/2023
Episode 36 - Work Life Balance (featuring Nancy Ray)
In this two-part series, Kim is joined by accomplished photography, life, and business coach Nancy Ray. Not only does she have experience growing a thriving photography business, but now she helps so many other people build a work-life balance that suits them in their current season. With tips about parenting, time management, business growth and hiring, and so much more, Nancy has so much wisdom to share. Make sure to tune in next week for part 2.
Connect with Nancy Ray
https://www.nancyray.com/
Listen to her podcast: https://www.nancyray.com/workandplay
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
41:4320/06/2023
Episode 35 - Sustainability in Business (featuring Suzzane Brown)
This week Kim sits down with guest Suzzane Brown. The path to success isn't linear, and Suzzane is sharing where she began and how she got to where she is today... including the whole messy middle.
Connect with Suzzane:
https://www.instagram.com/simplybysuzy/?hl=en
https://simplybysuzy.com/
https://www.instagram.com/thehomegrownmethod/?hl=en
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
56:1013/06/2023
Episode 34 - Success Story: Jessica Brown
In this week's episode, we are excited to share another success story with you. Meet Jessica Brown, a photographer from central Arkansas.
In this episode, Jessica discusses:
Transitioning to photography full-time
Pivoting away from wedding photography
The impact of raising prices on her revenue last year
Balancing a great client experience with prioritizing her family life
Her experience in the TMA membership and what success means to her
And so much more!
Connect with Jessica:
https://jessicabrownphotog.com/
https://www.instagram.com/jessicabrownphotography/
https://www.facebook.com/jessicabrownphotog
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
36:1106/06/2023
Episode 33 - Defining Enough featuring Shanna Skidmore (Part 2)
Shanna Skidmore is back for part 2 on this week's podcast. If you missed part 1, make sure to go back and listen to the first half of this incredible interview with such a special guest. In today's episode, Kim and Shanna talk about why Shanna decided to get off of Instagram, how to run a business in 2023 without using social media, Shanna's best advice for new business owners and how to balance life and business, and her hopes for her daughter when it comes to her business and impact.
Connect with Shanna:
https://shannaskidmore.com/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
34:4030/05/2023
Episode 32- Defining Enough featuring Shanna Skidmore (Part 1)
Over the next two episodes, Kim sits down with Shanna Skidmore to talk about defining enough. This week, in part one, Kim and Shanna talk about pricing, calculating your "enough number," burnout and taking rests, and understanding what it is we actually want when we set goals. Join us next week for the second half of this important conversation full of advice that is relevant to all entrepreneurs.
Connect with Shanna:
https://shannaskidmore.com/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
47:4323/05/2023
Episode 31 - Case Study: Sofiya Ashley Photography
This week, the TMA team is excited to coach and mentor for another case study session. Listen in as Kim and Allison are joined by Sophie Rybalov.
In this episode, we talk about:
Nicheing down from general fall family sessions to newborn and motherhood photography
The struggle of outdoor vs. indoor sessions
Preparing for her own journey into motherhood while simultaneously growing her business
Marketing and SEO tips for a growing photography business
The benefits of the TMA membership community
And so much more!
Connect with Sophie:
https://www.instagram.com/sofiyaashleyphoto/
https://sophierphoto.com/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
42:0216/05/2023
Episode 30 - Hiring a VA for Your Photography Business
In today's episode, Kim is sitting down with guest Alysha Spencer, photographer and virtual assistant, to talk about hiring a VA for your photography business.
In this episode, we discuss:
What is a Virtual Assistant and what does the exploratory process look like
What are the most popular things a Virtual Assistant can help with
How to work effectively with your new Virtual Assistant
and so much more!
Connect with Alysha:
https://yourva4aday.com/
https://www.instagram.com/yourva4aday/
Outsource like a Pro and Grow Your Photography Business with Alysha's free Task Audit: https://yourva4aday.com/taskaudit
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
47:3209/05/2023
Episode 29 - Success Story: Marisa Stone
In this week's episode, we are excited to share another success story with you. Meet Marisa Stone, a thriving photographer from Tampa, Florida. She's been a member of The Motherhood Anthology membership since its beginning, and in this episode, she's sharing her journey from full-time speech pathologist to pivoting her career into photography full-time.
Connect with Marisa:
https://marisastonephoto.com/
https://www.instagram.com/marisastonephoto/
https://www.facebook.com/MarisaStonePhoto/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
41:5402/05/2023
Episode 28 - Inclusive Photography & Special Needs
This week, Kim is joined by guest co-host, Abby Dorminey, and special guest Stephanie Fassler, to discuss photographing families who may need extra accommodations and care. Not all families fit inside a box... in fact, most families don't! But in particular, families with kids who have special needs and medical differences can feel underrepresented in family photography spaces. So in today's episode, Kim, Abby, and Stephanie are diving into tips, suggestions, and best practices for creating a photography business that is truly inclusive and accessible to families of all different shapes and sizes.
Connect with Stephanie Fassler:
https://www.stephaniefassler.com/
https://www.instagram.com/STEPHANIE_FASSLER/
https://www.instagram.com/thecapablecommunity/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
48:2425/04/2023
Episode 27 - Run Your Photography Business Like a CEO with Ashley Freehan
Many of us are accidental photography business owners... but what would be different if we ran our businesses like CEOs? This week's guest, Ashley Freehan, is a brand photographer and business coach for mom photographers. Today, she's sharing some of her best tips for getting organized, balancing your work and life priorities, managing different organizational personalities with your significant other, and so much more.
Connect with Ashley:
https://thepurposegathering.com/
https://www.instagram.com/thepurposegathering/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
50:2718/04/2023
Episode 26 - Living & Working Intentionally featuring Alex of Love Daphne Mae
We spend so much time talking about how to make more money, do more, and hustle. In today's episode, Kim is joined by Alex Smith to talk about slowing down and romanticizing your life.
Connect with Alex:
https://www.instagram.com/lovedaphnemae
https://lovedaphnemae.com/links/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
48:2311/04/2023
Episode 25 - Success Story: Sara Edmondson of The Studio Magnolia
Today, we are excited to share another success story with you. Meet Sara Edmondson, a photographer who has seen rapid growth in her business since 2020.
In this episode, we're talking about:
Referrals and social media marketing, especially the Close Friends feature on Instagram
Client experience, from initial inquiry to the actual shoot
Pricing and packages, as well as selling techniques for all-inclusive and a la carte
Selling mindset and leading with value
Technology and CRM tools Sara LOVES
How the TMA membership has contributed to Sara's success
And more!
Connect with Sara:
http://www.thestudiomagnolia.com/
https://www.instagram.com/thestudiomagnolia/?hl=en
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
49:1504/04/2023
Episode 24 - Case Study: Elle Boone
This week, the TMA team is joined by Elle Boone, a photographer from Texas with some questions about niching down and outsourcing tasks. This is the latest in our Case Study series, which are some of our favorite episodes to share with you because you get a sneak peek into our TMA membership!
Connect with Elle:
https://elleboonephotography.com/
https://www.instagram.com/elleboone/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
36:3728/03/2023
Episode 23- Copywriting for Photography Businesses
In this week's episode, Kim is joined by Rachel Greiman, a copywriter and photographer. Rachel has a gift for taking the hand of photographers and helping them with excellent website copy that's proven to maximize lead conversion, and today she's sharing with us how copywriting is useful to photography business owners and how to implement copywriting strategies and tactics that will elevate our businesses.
Connect with Rachel:
https://greenchairstories.com/
https://www.instagram.com/greenchairstories
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
48:1721/03/2023
Episode 22- Client Communication
This week, Kim and Allison are breaking down the obstacles and challenges involved with transparent, effective, and productive client communication.
In this episode, we're talking about:
Setting clear expectations up front for scheduling and pricing
Establishing a personal connection between photographer & client
Maintaining and developing an ongoing relationship
Managing client relations in a CRM
Chat GPT for photographers
and so much more!
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
46:1314/03/2023
Episode 21- How to Establish a Strong Brand
Today, Kim and Jenny are discussing all things branding. From logos, to your online presence, to all the other ways you can build a brand that sets you apart from other photography businesses in your area, this episode is full of ideas.
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
52:2907/03/2023
Episode 20- Diversifying Income Streams with Brand Photography
Between unexpected world events like the global pandemic as well as natural ebbs and flows of the changing seasons, consistent income can be a consistent obstacle for those of us running photography businesses. Today's guest, Corry Frazier, is a photographer and coach helping other photographers with brand photography. Brand photography can be a great addition to a motherhood photography business.
Connect with Corry:
https://corryfrazierphotography.com/
https://www.instagram.com/corryfrazierphotography/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
38:4528/02/2023
Episode 19- Podcasting & Your Photography Business
This week, Kim sits down with guest Sarah Heeter, podcast producer and strategic consultant. Sarah produces The Motherhood Anthology Podcast and she wants to help other photographers build their businesses with podcasting.
We cover:
Some of the benefits of building a business with a podcast
Many ideas for topics you could cover in your podcast
The first steps to take if you think a podcast might be right for you
And so much more!
Connect with Sarah:
Connect on Instagram: https://www.instagram.com/sarahkheeter/
Learn More about Sarah's company Podfox Media: https://www.podfoxmedia.com/
Schedule a FREE launch strategy session: http://launchmyshow.com/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
43:5721/02/2023
Episode 18- Clearing Clutter to Fuel Productivity
Today's guest is Kim Hilliard, a photography business owner and decluttering consultant for the everyday person. As photographers with families juggling many priorities, sometimes our homes reflect the chaos of our schedules. But did you know that clutter can actually impact our well-being and stifle our creativity? Tune in to this episode for some of Kim's best tips for decluttering, minimalism, and simple living.
Connect with Kim:
Schedule a FREE minimalism consultation: https://calendly.com/kimhilliard/freeconsult?month=2023-02
Connect on Instagram: https://www.instagram.com/kim.hilliard/?hl=en
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
54:0114/02/2023
Episode 17- Case Study: Ashley McKinney
This week, the TMA team is excited to coach and mentor for another case study session. Listen in as Kim, Jenny, and Allison are joined by Ashley McKinney.
In this episode, we talk about:
Pricing your offers with scaling your business in mind
Introducing products into your offers
Website design and structure to optimize the experience of prospective clients
E-mail marketing to connect with your list
Referrals and reviews
And so much more!
Connect with Ashley:
https://www.ashleymckinneyphotography.com/
https://www.instagram.com/ashley.mckinney.photography/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
48:1107/02/2023
Episode 16- Collecting Gold Coins for Instagram Growth
If you get stressed out about algorithms, hashtags, engagement, and how to grow your photography business on Instagram, then this episode is for you! Today, Kim is joined by TMA educator, Amber Courtney, talking all things Instagram.
Connect with Amber:
https://lightlivinphotography.com/
https://www.instagram.com/light_livin_photography/
Make sure to use code LLT100 at checkout for $100 off the Transformation course!
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
01:00:5031/01/2023
Episode 15- 3 Action Steps for a Successful 2023
Today's episode is featuring two of The Motherhood Anthology partners, Jenny Cruger & Allison Craig, as they share their top 3 action steps you can take this week for a successful 2023. Make sure to join the free community if you haven't already so that you can share your experiences with each of these 3 action steps.
NOTE: When this episode was recorded we were in open enrollment. Enrollment for the TMA Membership is now closed. To be notified of when enrollment reopens, please sign up for our email list on our website.
Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology
48:4024/01/2023
Episode 14 - Success Story - Ellen Wagner
We're back with another success story this week. In today's episode, Kim is sitting down with Ellen Wagner to talk all about her journey.
In this episode, we're talking about:
perfectionism and vulnerability in building a business you love
the isolation that photographers can sometimes feel and how important it is to find community
all of the best parts of being part of the TMA membership
advice for new photography business owners
how she defines success
and so much more!
Connect with Ellen:
https://ellenwagnerphoto.com/
https://www.instagram.com/ellenwagnerphoto/
Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology
49:5717/01/2023
Episode 13 - Photography Business Education & Community
One of the beautiful things about The Motherhood Anthology community is the mentorship and business support. In today's episode, Kim is joined once again by returning podcast guests, Kristin Sweeting and Shannon Griffin. Together, they're sharing business insights and advice with TMA member, Aleesha Roach.
Connect with Alicia:
https://aleesharoachphotography.com/
https://www.instagram.com/aleesharoachphotography/
Connect with Kristin:
https://www.kristinsweeting.com/
https://dangerschool.com/
Connect with Shannon:
https://www.shannongriffin.com/
https://www.instagram.com/shannongriffin/
Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology
01:12:5710/01/2023
Episode 12 - SEO with Melissa Jeffcoat
One of our amazing mentors from the TMA community, Melissa Jeffcoat, joins Kim this week to talk about SEO for photographers. If SEO has always felt mysterious or overwhelming for you, then you are going to LOVE this episode. We love how Melissa makes SEO feel accessible, logical, and actionable no matter how much experience we have with things like blogging and website design.
Connect with Melissa:
https://melissaarlenaphotography.com/photographers/
https://www.instagram.com/melissaarlena/
Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology
38:1603/01/2023
Episode 11 - Boundaries
This week, the TMA team is reflecting on this past year, visualizing the upcoming year, and assessing our boundaries. Listen in as we chat about what went well and what we could do better.
Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology
48:4027/12/2022
Episode 10 - Success Story - Marie Elizabeth
We're back with another success story this week. In today's episode, Kim is sitting down with Marie Elizabeth to talk all about her journey.
In this episode, we're talking about:
shooting everything as a new photographer in order to learn as much as possible
investing in education and support in order to make photography a full-time job
expanding your offer to provide more of a service and an experience, not just a product
mindset and confidence when it comes to pricing and selling your art
email and social media marketing, branding, and SEO
and so much more!
Connect with Marie:
https://marie-elizabethphotography.com/
https://www.instagram.com/marie.elizabeth.photo/
Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology
57:3320/12/2022