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Marketing Trends is your #1 podcast for all things marketing. Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future. Stay on top of the need-to-know marketing trends... Subscribe now.
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27/01/2023

Bringing Digital Transformation to a Time-Honored Brand

Evolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.Tune in to learn:(10:18) Opportunities from MassMutual’s partnerships, including the Boston Red Sox(16:00) How advisors need to engage with marketing(18:57) How Lauren views artificial intelligence for driving growth(22:01) MassMutual’s unique “Awkward Silence” campaignMentions:1:45 Northwestern Mutual - https://www.northwesternmutual.com1:46 H&R Block - https://www.hrblock.com/home/1:47 HP https://en.wikipedia.org/wiki/HP_Inc.1:51 New York Life - https://en.wikipedia.org/wiki/New_York_Life_Insurance_Company18:37 Chat GPT - https://en.wikipedia.org/wiki/ChatGPT20:52 REGBI (Regulation best Interest) - https://www.finra.org/article/regulation-best-interest-%28reg-bi%29-overviewMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
29m
18/01/2023

With Great Data Comes Great Responsibility at Teradata

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading. Tune in to learn:What sets Teradata apart from its competitors (03:55)Teradata’s commitment to diversity, equity, and inclusion (10:28)Teradata’s partnership with the New York Giants (28:05)The importance of authenticity and embracing one’s heritage (30:57)Mentions:Steve McMillan, CEO, Teradata“The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast; Episode 349)“Teradata Showcases New World of Cloud Analytics at AWS re:Invent 2022” (Teradata press release; November 28, 2022 via Business Wire)Jacqueline’s website“The Power of Unity With Jerri DeVard, Founder, Black Executive CMO Alliance” (Marketing Trends podcast; Episode 329)Melissa M. Proctor - Executive Vice President & Chief Marketing Officer, Atlanta HawksMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
45m
11/01/2023

Finding Opportunity in Unpredictability with Meta

In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.Tune in to learn:Why Eric thinks marketing has never been more exciting (02:31)About Meta Prosper (13:11)Eric’s thoughts on marketing leadership and the employee experience (34:41)Why economic constraints can be a good opportunity for marketers (38:45)Mentions:“'My People Are Dying in Silence—and I’m Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021)Meta Prosper - Asian and Pacific Islander Community HubMeta Elevate - Black and Latinx & Hispanic Community HubThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.
44m
16/12/2022

Elevating Fast Food Brands

What sets a brand apart? Tim Hackbardt, CMO at Del Taco, shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer.Tune in to learn:How Del Taco has evolved since Tim returned  (9:39)What Del Taco is using AI for (19:52)Why freshness is so vital to the brand (30:42)About sticker QR code for immediate customer feedback (36:56)Mentions:Fresh Flex - New Del Taco store design“It’s official: Jack in the Box Inc. now owns Del Taco” Article by Lisa Jennings for Nation’s“Del Taco Introduces Mexican-Style Torta Sandwich Platform Supporting New Better Mex Brand Initiative” Article by Del Taco for Global Newswire“2 For $4.50 Beer Battered Fish Tacos And Epic Crispy Fish & Guac Burrito Made With Samuel Adams Boston Lager Now Available At Del Taco As Part Of 2022 Seafood Menu” Article by G. Ramsey for The Fast Food Post . Del Taco’s Partnership with Samuel AdamsDave Burwick, President and CEO of Boston Beer“Del Taco Pours 2 New Purple Pear Poppers” Article by Bob Miller for ChewboomSteve Robinson MT episodeDarin Harris, CEO of Jack-in-the-BoxDel 4 Better (structured philanthropic effort) - based on Maslow’s hierarchy of needsMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
43m
09/12/2022

Bringing Optimism Back to an Uncertain Job Market

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed’s commitment to building a diverse workforce, and hear Jennifer’s keen perspective on the relationship between brand and performance marketing.Tune in to learn:How Indeed has evolved since Jennifer joined the team (06:14)The relationship between marketing and performance marketing (11:40)How remote work has affected attitudes for job seekers (22:10)Indeed’s optimism regarding the job market (34:39)Mentions:“Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)“Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)“Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)Indeed | The Rising - 2021 Super Bowl CommercialThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.
47m
25/11/2022

Mission Thanksgiving Roundtable: Is Black Friday Dead?

With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past.Tune in to learn:Has in-store Black Friday shopping become a thing of the past? (03:55)Cybersecurity’s role in Black Friday and Cyber Monday (12:37)Is there consumer optimism in today’s uncertain market? (17:10)End capping its evolution into ad-buying (26:56)The Mission hosts share about their podcasts (38:47)Mentions:“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359)“How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33)“Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197)“Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90)Common Thread Collective“Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417)Stephan Pretorius - Chief Technology Officer - WPP“Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341)American Giant: American Made Clothing & ActivewearDanny Fields - EVP Engineering and Chief Technology Officer -  Avalara“Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
43m
18/11/2022

Meet Rising Customer Expectations with Salesforce

With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gather insights and drive customer satisfaction.Tune in to learn:Shannon’s biggest takeaway from Salesforce’s State of Marketing Report (02:49)The importance of real-time customer engagement (9:18)About Shannon’s Forbes piece on changing customer attitudes (18:38)How Salesforce Genie is revolutionizing marketing (20:32)Mentions:State of Marketing Report, 8th Edition - SalesforcePepper Evans, SVP of Marketing, Optum“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359)Salesforce Genie - Turn Data Into Real-Time Customer MagicHumanaL'OréalEinstein Intelligence - SalesforceSalesforce+Salesforce TeamEarth“The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
26m
04/11/2022

Bringing Digestive Health to the Masses with David Lester, Co-founder, OLIPOP

Is it possible that the hottest health drink on the market isn’t a green juice or kombucha, but a delicious fizzy soda? Coca-Cola and Pepsi are two of the biggest and most enduring brands of all time, but there’s now a healthier alternative that’s fizzing up in the soda industry. David Lester is the Co-founder of the healthy beverage company OLIPOP, which makes tasty carbonated drinks and delicious sodas enriched with fiber and prebiotics to help with gut health. On this episode, David explains the science behind the product, and recounts the trying journey he and his co-founder Ben Goodwin went through in order to make OLIPOP the fastest-growing refrigerated beverage in the country.Tune in to learn:The stages of OLIPOP’s growth (04:02)The science behind the gut microbiome (11:27)David’s thoughts on what makes a strong co-founder relationship (16:56)What David makes of the growing “functional soda” category (22:52)Mentions:Ben Goodwin (Co-founder, OLIPOP)Obi Probiotic Organic SodaJustin SonnenburgMonogram Capital Partners / Jared SteinFloré by Sun GenomicsDiageoSquint ConsultingJoseph Petrosino, Ph.D.Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
43m
26/10/2022

The Automation Evangelist with Xuan Liao, CMO, Americas, Roboyo

One wouldn’t think that freeing up workers’ time spent on menial tasks so they could focus on more important things would be a hard sell for businesses. But when it comes to adopting automation in the workplace, some companies still need convincing. That’s where today’s guest comes in. Xuan Liao is the CMO for the Americas region at the automation services company Roboyo. Tune in to hear Xuan’s unique journey into marketing, and learn why this self-proclaimed evangelizer of automation is so fired up about getting companies to join the “robo-lution.”Tune in to learn: Roboyo’s approach to “evangelizing automation” (02:20)The need for automation education (05:18)The distinction between RPA and Hyper Automation (07:18)The point at which a company engages with Roboyo (10:36)The Banking Industry being behind when it comes to automation (13:02)Xuan's marketing journey (15:42)Xuan's experience being raised in Colombia (18:02)What verticals have been quick to adopt automation (19:28)What Xuan was experiencing when she wrote her article on automation (20:52)Mediums Roboyo utilizes to bring in new clients (23:28)The thought process behind employing organic SEO (25:15)Building rapport with Roboyo clients (27:49)Areas in which clients most need automation (30:58)Insights into Roboyo’s marketing team (34:52)Some of Roboyo's notable use cases (37:49)A crucial moment in Xuan's career (39:38)Lightning round, presented with Salesforce (43:12)Mentions:“The Time to Automate is Now” (article by Xuan Liao)“Sapiens: A Brief History of Humankind” (book by Yuval Noah Harari)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
47m
07/10/2022

Solving Real Problems for Real Users With Rebecca Johnston-Gilbert, Head of Marketing Ops, Postman

What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert, the Head of Marketing Ops at Postman, has seen the API platform’s usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company’s tremendous success, she has stuck with tried-and-true marketing fundamentals in her approach.Tune in to learn:Welcome to Marketing Trends (00:00)What Postman is and what Rebecca does there (02:00)Where the Marketing Spark started for Rebecca (03:30)Rebecca's approach to product growth at Postman (04:27)Did Rebecca study product growth models of other companies? (08:44)Marketing to developers (10:55)Strategies for users driving users (16:06)Lessons learned from working with 3 different Founder / developers (17:28)Thoughts on Rebecca's teaching experience (20:33)Rebecca’s strategies to avoid marketing burnout (24:15)How is culture at Postman tied to Rebecca's role? (29:44)Rebecca’s perspective on marketing during a time of growth (32:10)How did Postman's product lead growth skyrocket? (34:16)What are some exciting things that Rebecca is looking forward to? (38:32)About Postman’s innovative approaches to B2B marketing (40:23)Mentions:DropboxRun In Postman Button (Postman feature)“The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)Accenture"The Great Marketing Declutter" (report by Accenture)“API-First World” (a Postman Inc. graphic novel)“The Go-Giver” (book by Bob Burg and John David Mann)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
46m
28/09/2022

The NFT Frontier With Tyrone Miller, Former Head of Media, Sfermion

It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion, which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling skills he uses to connect with clients.Tune in to learn:Welcome to Marketing Trends (00:00)About Sfermion and Tyron's role (02:21)Tyrone's perspective on how tech has evolved (05:48)What Tyrone thinks marketing leaders should know about NFTs (10:49)Lessons Tyrone learned working for game companies (14:07)What is Tyrone’s approach to storytelling in the NFT investment world? (18:50)In what companies does Sfermion invest? (21:53)Tyrone’s thoughts on big brands entering the NFT space (25:01)How can marketers make a human connection in an increasingly digital world? (27:10)Lightning Round, brought to you by Salesforce (29:54)Mentions:"Halo: Combat Evolved" (video game published by Microsoft Game Studios)"Tom Clancy’s Splinter Cell" (video game published by Ubisoft)"Call of Duty" (video game published by Activision)"Brothers In Arms: Road to Hill 30" (video game published by Ubisoft)Zima Red (podcast by Andrew Steinwold)"Axie Infinity" (video game published by Sky Mavis)Bored Ape Yacht Club (NFT collection)CryptoPunks (NFT collection)“2022 Global Marketing Trends” (report by Deloitte Insights, section titled “Elevating the hybrid experience”)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
33m
21/09/2022

Choosing a Brand to Champion With Alice Milligan, Chief Marketing Officer, Morgan Stanley

How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley’s CMO.Tune in to learn:What drew Alice to work at Morgan Stanley (3:20) Alice’s philosophy on choosing where to work (16:10) How Alice thinks the marketing landscape has shifted over the years (19:20) About a critical moment in Alice’s career (30:20)Mentions:E*TRADE (financial services company acquired by Morgan Stanley)“Marissa Mayer: Stories from Silicon Valley, Stanford, Google, Yahoo, and Lumi Labs” (The Mission Daily podcast episode)“The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast episode)THE PLAYERS ChampionshipCheyenne Woods (professional golfer)Justin Rose (professional golfer)Leylah Annie Fernandez (professional tennis player)Climate Forward London (The New York Times event presented by Morgan Stanley)“Econ 101: Navigating the Economy” (The Washington Post series sponsored by Morgan Stanley)Miele (appliance company)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
36m
09/09/2022

The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies

With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond, the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving.Tune in to learn:Michael’s take on the current state of PR and marketing (2:45)About ways that CMOs can source innovation (10:30) If the CMO position is becoming obsolete (24:50) About Michael’s marketing journey and his love of language (37:15)Mentions:Keith Weed, Former CMO, UnileverJawad Bisbis, Global VP Marketing & Partnerships, Ball CorporationMohanbir Sawhney, Associate Dean, Digital Innovation, Northwestern UniversityTodd Kaplan, Chief Marketing Officer, Pepsi“Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” by Jim Stengle“Ogilvy on Advertising” by David Ogilvy“Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt“Thinking, Fast and Slow” by Daniel Kahneman“The Human Stain: A Novel” by Philip RothMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
56m
19/08/2022

Making the "People Connection" With Mariana Prado Cogan, CMO, People.ai

Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.Tune in to learn:About Mariana’s unique upbringing in Mexico City (7:32)  The biggest challenge of being a CMO (21:20)About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) Why some companies struggle to integrate new technologies (34:02)Mentions:“Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan)Teresa Barreira, CMO, Publicis Sapient“How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas”“Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy)“Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
53m