Machine learning evolves from patterns. Deep learning evolves from people. In this episode, Jana Jakovljevic of Cognitiv shares her thoughts on how her company’s technology learns from context and generalization to bring intelligence to advertising, through AI that affects human lives. Listen in to hear Jana’s journey, from her early experiences with AI systems, to helping take a company from idea to IPO. Tune in to learn:Jana’s perspective on ChatGPT (3:45)The gaps that Cognitiv is solving for (8:15)The type of marketing team required for optimizing AI and Deep Learning (22:50)How does the tech affect Cognitiv’s growth (28:30)Mentions:Jana Jakovljevic featured on AdWeekRubicon Project / Magnite Inc.Jeremy Fain CEO of Cognitiv

For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.Tune in to learn:(02:18) The origins of Smart Panda Labs(09:33) Shamir’s perspective on actionable data(13:05) The biggest disconnects between marketing and IT(20:26) Key advice for CMOsMentions:09:39 Shamir’s SiteSpect Article - https://www.sitespect.com/use-customer-data-to-improve-the-digital-customer-experience/15:54 Google Analytics15:55 Adobe AnalyticsMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access

Evolving your company’s approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.Tune in to learn:(10:18) Opportunities from MassMutual’s partnerships, including the Boston Red Sox(16:00) How advisors need to engage with marketing(18:57) How Lauren views artificial intelligence for driving growth(22:01) MassMutual’s unique “Awkward Silence” campaignMentions:1:45 Northwestern Mutual - https://www.northwesternmutual.com1:46 H&R Block - https://www.hrblock.com/home/1:47 HP https://en.wikipedia.org/wiki/HP_Inc.1:51 New York Life - https://en.wikipedia.org/wiki/New_York_Life_Insurance_Company18:37 Chat GPT - https://en.wikipedia.org/wiki/ChatGPT20:52 REGBI (Regulation best Interest) - https://www.finra.org/article/regulation-best-interest-%28reg-bi%29-overviewMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team.Tune in to learn:Perspectives on changing consumer behaviors (4:14)Doing more with less through social media (12:10)The importance of authenticity in social marketing (26:08)What metrics marketing leaders should be monitoring (29:19)Mentions:5:26 Google / Google Plus5:46 Vine7:37 Wendy’s13:51 Tweet it into existence22:57 Google Glass23:52 CES24:19 Pokemon Go35:04 Campbell Soup Company EpisodeMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How can marketing leaders inspire their teams? Sarah Acton, CMO of BILL, claims impact comes from learning what drives them, while also diving deep into the company’s mission to understand how to improve the customer experience.Tune in to learn how Sarah created a rebrand for BILL in her first year as CMO. Tune in to learn:When Sarah found her love for SMBs (4:40)About Sarah’s part in the BILL rebrand (16:01)How to build relationships with other executive leaders (21:49)What Sarah has to say to aspiring marketing leaders (29:21)Mentions:The Smiling FrogRenè Lacerte, CEO of BILLChief | LinkedIn Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading. Tune in to learn:What sets Teradata apart from its competitors (03:55)Teradata’s commitment to diversity, equity, and inclusion (10:28)Teradata’s partnership with the New York Giants (28:05)The importance of authenticity and embracing one’s heritage (30:57)Mentions:Steve McMillan, CEO, Teradata“The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast; Episode 349)“Teradata Showcases New World of Cloud Analytics at AWS re:Invent 2022” (Teradata press release; November 28, 2022 via Business Wire)Jacqueline’s website“The Power of Unity With Jerri DeVard, Founder, Black Executive CMO Alliance” (Marketing Trends podcast; Episode 329)Melissa M. Proctor - Executive Vice President & Chief Marketing Officer, Atlanta HawksMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

 In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue. Tune in to learn:How Rachel approaches companies to build their brand (6:53)What lessons were learned while Rachel worked at Tesla in the company’s infancy (15:35)Why Rachel never had an ‘aha’ moment about sustainability (22:46)About advice for upcoming business leaders (33:45)Mentions:Morgan Stanley, Alice Milligan EpisodeMolson Coors, Marcelo Pascoa EpisodeCana Beverage MachineDave Friedberg, Founder and CEO of Production BoardThe Climate CorporationMark Washington, Founder and CEO of SupergutSupergutTiny WinsRachel Konrad’s LinkedIn BioAl Gore, “Earth in the Balance” Elon MuskBrookings Institute “The Population Bomb” Book By Dr. Paul R. EhrlichNorman BorlaugMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper, an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities to not only drive revenue, but to serve and empower new and diverse voices.Tune in to learn:Why Eric thinks marketing has never been more exciting (02:31)About Meta Prosper (13:11)Eric’s thoughts on marketing leadership and the employee experience (34:41)Why economic constraints can be a good opportunity for marketers (38:45)Mentions:“'My People Are Dying in Silence—and I’m Here With a Megaphone'” (Adweek article by Eric Toda; February 11, 2021)Meta Prosper - Asian and Pacific Islander Community HubMeta Elevate - Black and Latinx & Hispanic Community HubThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market. Tune in to learn:Why being comfortable with being uncomfortable is part of being a marketer (5:35)How Alice prepared for the IHS Market and S&P Global merger (12:55)What S&P Global did to create a new culture with the merger (19:20)About the Seek and Prosper campaign (27:05)Mentions:Sylvan LearningIHS MarkitDouglas Peterson, President, CEO, S&P GlobalCERAWeekState of Marketing ReportShannon Duffy Episode Seek and Prosper CampaignMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Brands that rely on the events industry have had a difficult last couple of years. So, how can they regain traction now that events are making a robust comeback? This is priority number one for Melanie Hellenga, VP of Brand and Performance Marketing at Groupon. Melanie joins us to discuss the creative approaches her team has used to transform the brand and how data is being leveraged to raise “top-of-mind” awareness for the deals and discount platform.Tune in to learn:Melanie’s role in Groupon’s brand transition (3:33)The role of data in Groupon’s marketing (14:56)Melanie’s philosophy on balancing growth with velocity (21:34)The story behind Groupon’s big game campaign with Rob Gronkowski (31:00)Mentions:Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop (Marketing Trends podcast; Episode 359)FCB Global“Party Like A Player” SweepstakesMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

On this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and e-commerce.Tune in to learn:Why your employees are your greatest customers (8:41)Why good business instincts can help overcome a lack of data  (14:28)Why intuition matters, even in data-driven industries (20:53)Client ad readMission.org is a media studio producing content for world-class clients. Learn more at *LINK*.Mentions:David Ting, ZenniDavid Heinemeier Hansson, 37signalsStephanie Dobbs Brown, CMO, Intercontinental ExchangeLil’ WayneKevin Warren, UPSEric Toda, MetaClient ad readMission.org is a media studio producing content for world-class clients. Learn more at *LINK*.

As gym culture evolves, how do companies like Crossfit boost their brand to potential consumers? Keith Knapp, Director of Marketing at Crossfit, strives to build a brand that includes every shape, size, and ability. Keith shares that by relying on their affiliates to help localize advertisements, each community receives specialized marketing and branding. Tune in to the episode to learn how Keith’s passion for fitness and community led him to reinvent the Crossfit brand.Tune in to learn:About the foundation of Crossfit’s business model (4:24)How Crossfit created a local and personal level of marketing with their customer (18:35)What tools and tech that Keith is using to boost their brand (31:58)Why employee retention is vital for personal success at Crossfit (36:18)Mentions:Keith Knapp on Solomon Hanes Podcast Don Faul, CEO of CrossfitAngela Duckworth’s Grit ScaleCrossfit Games on CBS / ESPNDaniel Chaffey, Owner and Operator of Crossfit LouvreSalesforceGary Gains, GM of International Crossfit AffiliatesMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How is one of the world’s fastest-growing streetwear retailers setting itself apart in a crowded category? Jenna Flateman Posner, Chief Digital Officer at SNIPES, suggests that the secret lies in the company’s bold commitment to elevating the communities it impacts. Jenna joins us to discuss the inspirational philanthropic marketing model at SNIPES, and why she believes the idea of developing “true retail partnerships” is often taken for granted in the industry.Tune in to learn:What Jenna has learned from the acquisitions process (04:10)How SNIPES sets itself apart in the crowded streetwear category (10:08)Jenna’s unique perspective on “hype-selling” (16:59)Jenna’s thoughts on the impact of the Air Jordan brand (27:05)Mentions:Sven Voth, CEO, SNIPES“Building a Brand That Reflects Company Culture” (Marketing Trends podcast; Episode 563)This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

What sets a brand apart? Tim Hackbardt, CMO at Del Taco, shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer.Tune in to learn:How Del Taco has evolved since Tim returned  (9:39)What Del Taco is using AI for (19:52)Why freshness is so vital to the brand (30:42)About sticker QR code for immediate customer feedback (36:56)Mentions:Fresh Flex - New Del Taco store design“It’s official: Jack in the Box Inc. now owns Del Taco” Article by Lisa Jennings for Nation’s“Del Taco Introduces Mexican-Style Torta Sandwich Platform Supporting New Better Mex Brand Initiative” Article by Del Taco for Global Newswire“2 For $4.50 Beer Battered Fish Tacos And Epic Crispy Fish & Guac Burrito Made With Samuel Adams Boston Lager Now Available At Del Taco As Part Of 2022 Seafood Menu” Article by G. Ramsey for The Fast Food Post . Del Taco’s Partnership with Samuel AdamsDave Burwick, President and CEO of Boston Beer“Del Taco Pours 2 New Purple Pear Poppers” Article by Bob Miller for ChewboomSteve Robinson MT episodeDarin Harris, CEO of Jack-in-the-BoxDel 4 Better (structured philanthropic effort) - based on Maslow’s hierarchy of needsMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed, joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed’s commitment to building a diverse workforce, and hear Jennifer’s keen perspective on the relationship between brand and performance marketing.Tune in to learn:How Indeed has evolved since Jennifer joined the team (06:14)The relationship between marketing and performance marketing (11:40)How remote work has affected attitudes for job seekers (22:10)Indeed’s optimism regarding the job market (34:39)Mentions:“Women to Watch: Jennifer Warren, Radioshack” (Ad Age article by Natalie Zmuda; June 2, 2013)“Is your brand stuck on the performance plateau?” (Marketing Week article by Tom Roach; November 7, 2022)“Where Are You on Your Employer Brand Journey?” (WSJ Business article written by Ken Bracht; October 3,2022)Indeed | The Rising - 2021 Super Bowl CommercialThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

What’s the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business. Tune in to learn:About the power of “Yes, and…” (15:40)How to treat each customer like family (22:44)Why philanthropy is vital to success (32:03)About doubling down on the customer experience (45:19)Mentions:Nordstrom Neiman Marcus Apparel Disney Oscar de la Renta Apparel Shark Tank Kendra Scott Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the best part of being a marketer? Seth Freeman, VP of Marketing and Communications at BlueLinx shares that he is driven by being able to tell a story through marketing. By relying on a strong team and using the resources around him, Seth explains how he built his role from the ground up. Tune in to the episode to hear more on how to rebrand and ensure employee receive quality experiences. Tune in to learn:How Seth built his role at BlueLinx (16:45)What Seth brought to the ‘Whole New Blue” brand (21:13)About the future of the home buying market (28:53)Why employee experience is necessary for success (33:36)Mentions:Ad Age, Meta’s The List Dwight Gibson, BlueLinx CEOCoca-ColaIHGKevin HenryMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

In an uncertain and rapidly changing world, how can leaders stay relevant for the long term? What skills are needed to tackle the big issues we face around employee retention and DEI disparities? Marguerite Soeteman-Reijnen, Chairman Executive Board, Aon Holdings, shares her expert perspective and her leadership journey.Tune in to learn:Cultivating the ability to adapt (07:26)Marguerite’s thoughts on employee retention (12:45)Aon Holding’s efforts regarding diversity, inclusion, and mental health (15:11)How to stay relevant as a leader (21:00)Mentions:Aon’s 2022 Executive Risk SurveyJack Welch Daniel GolemanDouglas Conant (Former CEO, Campbell’s Soup)G-20 NetherlandsKelp BlueNancy McKinstry, CEO and Chair Executive Board at Wolters KluwerTuesdays with Morrie, book by Mitch AlbomKatharine HepburnThis podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past.Tune in to learn:Has in-store Black Friday shopping become a thing of the past? (03:55)Cybersecurity’s role in Black Friday and Cyber Monday (12:37)Is there consumer optimism in today’s uncertain market? (17:10)End capping its evolution into ad-buying (26:56)The Mission hosts share about their podcasts (38:47)Mentions:“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359)“How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33)“Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197)“Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90)Common Thread Collective“Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417)Stephan Pretorius - Chief Technology Officer - WPP“Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341)American Giant: American Made Clothing & ActivewearDanny Fields - EVP Engineering and Chief Technology Officer -  Avalara“Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

What do Balenciaga, McLaren’s race team, and CNBC’s Mad Money have in common? They’ve all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences. Tune in to learn:About balancing brand and market (9:39)How to look for high-performance leaders (19:22)What to learn from failures and successes (29:39)How to climb the marketing ladder (39:04)Mentions:ICE’s first commercialAndrea Brimmer MT Episode - https://bit.ly/3BW75uxMclaren Race Team, Extreme ECNBC’s Mad Money ICE’s Partnership with Fashion House Balenciaga Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gather insights and drive customer satisfaction.Tune in to learn:Shannon’s biggest takeaway from Salesforce’s State of Marketing Report (02:49)The importance of real-time customer engagement (9:18)About Shannon’s Forbes piece on changing customer attitudes (18:38)How Salesforce Genie is revolutionizing marketing (20:32)Mentions:State of Marketing Report, 8th Edition - SalesforcePepper Evans, SVP of Marketing, Optum“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359)Salesforce Genie - Turn Data Into Real-Time Customer MagicHumanaL'OréalEinstein Intelligence - SalesforceSalesforce+Salesforce TeamEarth“The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.  Tune in to learn:What Molson-Coors has to offer (2:07)How Marcelo saw different challenges while working around the globe (8:45)Dealing with cultural nuance in marketing (13:40)About Molson-Coors’ campaign with Tide (23:31)Responding to economic headwinds (35:30)Mentions:19:39 The Whopper Detour23:31 Coors Light and Tide Campaign 28:49 - Cannes Lions International Festival of Creativity31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author 36:40 - Chill-Boards, Coors Light’s eco-and-social campaign Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams, Chief Data Scientist at Dstillery, claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting. Tune in to learn:About Melinda’s journey from a career in physics to data science (04:21)How data is losing availability (09:53)Ways to reach customers through Dstillery’s ID-free approach (14:24)What trends are emerging in AI marketing (26:30)Mentions:(23:17) Mark Papermaster - https://www.linkedin.com/in/mark-papermaster-66914925/(27:42) Article in Forbes - https://www.forbes.com/sites/stephendiorio/2022/06/06/its-time-for-people-facing-ai/?sh=635c6eb922deMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.Tune in to learn:How to build trust with stakeholders (8:50)About the relationship between CMO and CFO (16:10)Why the consumer lens is vital for analyzing strategy (30:59)How to think on your feet with new marketing opportunities (34:24)Mentions:15:53 Jenn Kretchmar, Chief of Merchandising and Digital at Build-A-Bear24:22 Sean McVay,  Rams head coach: Chunky Soup Advocate26:02 Save the Snow Day 35:06 Beeple, Mike Winkelmann NFT Designer37:22 Climate Protesters Throw Soup On Van Gogh Painting This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com.

Is it possible that the hottest health drink on the market isn’t a green juice or kombucha, but a delicious fizzy soda? Coca-Cola and Pepsi are two of the biggest and most enduring brands of all time, but there’s now a healthier alternative that’s fizzing up in the soda industry. David Lester is the Co-founder of the healthy beverage company OLIPOP, which makes tasty carbonated drinks and delicious sodas enriched with fiber and prebiotics to help with gut health. On this episode, David explains the science behind the product, and recounts the trying journey he and his co-founder Ben Goodwin went through in order to make OLIPOP the fastest-growing refrigerated beverage in the country.Tune in to learn:The stages of OLIPOP’s growth (04:02)The science behind the gut microbiome (11:27)David’s thoughts on what makes a strong co-founder relationship (16:56)What David makes of the growing “functional soda” category (22:52)Mentions:Ben Goodwin (Co-founder, OLIPOP)Obi Probiotic Organic SodaJustin SonnenburgMonogram Capital Partners / Jared SteinFloré by Sun GenomicsDiageoSquint ConsultingJoseph Petrosino, Ph.D.Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Despite the industry’s phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen, Head of Global Solutions at the advertising technology company Quantcast, suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut through the complexity in their advertising experience and why she is a champion of consumer choice.Tune in to learn:About Quantcast and Rohini’s role there (2:25)When Rohini’s interest in data and analytics began (7:44)An early win during Rohini’s first year Quantcast (12:55)Rohini’s thoughts on cookies and the future of personalization (20:27)Mentions:“Rebranding a Century-old Business with Kevin Warren of UPS” (Business X Factors podcast; Episode 8)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How do you connect with potential customers before their attention is pulled away? Chris West, CEO of Verbal Identity, contends that “radical brevity” in branding is essential in modern marketing and failure to adapt will be detrimental to business. On this episode, Chris explains the importance of language, succinct writing and aligning your team behind a brand identity. Tune in to learn:The importance of radical brevity (06:08)A good example of radical brevity (14:31)How businesses can prepare their employees for succinct writing (17:01)The importance of aligning your teams through your brand (25:37)Why should companies train their writers? (32:47)Mentions:Strong Language The Fastest, Smartest, Cheapest Marketing Tool You're Not Using (Book by Chris West)RevolutMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

One wouldn’t think that freeing up workers’ time spent on menial tasks so they could focus on more important things would be a hard sell for businesses. But when it comes to adopting automation in the workplace, some companies still need convincing. That’s where today’s guest comes in. Xuan Liao is the CMO for the Americas region at the automation services company Roboyo. Tune in to hear Xuan’s unique journey into marketing, and learn why this self-proclaimed evangelizer of automation is so fired up about getting companies to join the “robo-lution.”Tune in to learn: Roboyo’s approach to “evangelizing automation” (02:20)The need for automation education (05:18)The distinction between RPA and Hyper Automation (07:18)The point at which a company engages with Roboyo (10:36)The Banking Industry being behind when it comes to automation (13:02)Xuan's marketing journey (15:42)Xuan's experience being raised in Colombia (18:02)What verticals have been quick to adopt automation (19:28)What Xuan was experiencing when she wrote her article on automation (20:52)Mediums Roboyo utilizes to bring in new clients (23:28)The thought process behind employing organic SEO (25:15)Building rapport with Roboyo clients (27:49)Areas in which clients most need automation (30:58)Insights into Roboyo’s marketing team (34:52)Some of Roboyo's notable use cases (37:49)A crucial moment in Xuan's career (39:38)Lightning round, presented with Salesforce (43:12)Mentions:“The Time to Automate is Now” (article by Xuan Liao)“Sapiens: A Brief History of Humankind” (book by Yuval Noah Harari)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Can one marketing team make an impact on a category as time-tested as banking? Andrea Brimmer, Chief Marketing and PR Officer at the digital financial services company Ally, says that all it takes is a bit of bravery. Tune in to hear Andrea discuss her bold approach to the company’s rebrand, her team’s innovative use of gamification to increase financial literacy, and her strong commitment to elevating diversity and equality through marketing.Tune in to learn:About the gamification strategies at Ally (3:37)The approach used to the rebrand at Ally (27:05)How marketing can be used to promote diversity (33:33)Mentions:“The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends; Episode 349)Moguls in the Making: An Entrepreneurial CompetitionThurgood Marshall College FundMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS. On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.Tune in to learn:How ZS is helping healthcare companies take the lead in today’s digital world (8:35)Challenges of overseeing both marketing and communications (17:40)Data and metrics to prioritize (30:02)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments.

How can marketers navigate “the blessing and the curse” of an overwhelming number of opportunities? Lauren Weinberg, Global Head of Marketing and Communications at Square, discusses her focus on strategic prioritization and burnout prevention. She shares her evolution as a leader over the past five years and provides insights into how the leadership team collaborates.  Tune in to learn:Balancing opportunity with burnout prevention (5:05)How to evolve as a leader (11:30)Balancing function and emotion in campaigns (24:40)Mentions:SoFi StadiumMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments 

Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year. Tune in to learn:The focus on digital transformation (2:46)Build-A-Bear’s bifurcated business model (11:16)Why to have an agnostic view regarding points of customer engagement (18:16)Insights into holiday marketing (37:28)Mentions:Build-A-Bear After DarkAndrea Brimmer, Head of Marketing, Ally FinancialCount your Candles, Pay your AgeBuild-A-Bear EntertainmentHoney Girls (Build a Bear Entertainment Movie)Build-A-Bear RadioMace Security InternationalLindsay Roy, SVP of Consumer Experience and CMO, HallmarkLindsay’s Marketing Trends EpisodeBuild-A-Bear FoundationSalesforce Loyalty CloudMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert, the Head of Marketing Ops at Postman, has seen the API platform’s usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company’s tremendous success, she has stuck with tried-and-true marketing fundamentals in her approach.Tune in to learn:Welcome to Marketing Trends (00:00)What Postman is and what Rebecca does there (02:00)Where the Marketing Spark started for Rebecca (03:30)Rebecca's approach to product growth at Postman (04:27)Did Rebecca study product growth models of other companies? (08:44)Marketing to developers (10:55)Strategies for users driving users (16:06)Lessons learned from working with 3 different Founder / developers (17:28)Thoughts on Rebecca's teaching experience (20:33)Rebecca’s strategies to avoid marketing burnout (24:15)How is culture at Postman tied to Rebecca's role? (29:44)Rebecca’s perspective on marketing during a time of growth (32:10)How did Postman's product lead growth skyrocket? (34:16)What are some exciting things that Rebecca is looking forward to? (38:32)About Postman’s innovative approaches to B2B marketing (40:23)Mentions:DropboxRun In Postman Button (Postman feature)“The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)Accenture"The Great Marketing Declutter" (report by Accenture)“API-First World” (a Postman Inc. graphic novel)“The Go-Giver” (book by Bob Burg and John David Mann)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization’s innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization’s unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.Tune in to learn:How Summit Health is revolutionizing healthcare marketing (9:10) Earning trust from stakeholders (20:00) How some marketing trends are impacting the healthcare industry (30:02)Mentions:“What Can Brown Do For SMBs?” (Marketing Trends interview with Kevin Warren)“Supercharging customer service with AI” (Deloitte article by Andy Haas, Michelle McGuire Christian and Ravouth Keuky)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has been vital to her success.Tune in to learn:About 3M and Milena’s role there (2:20) About 3M’s emphasis on R&D and how that affects its marketing (7:25)About the global marketing strategy at 3M (19:38) What Milena is currently learning about marketing in her leadership role (30:07) Mentions:“Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group” (CMO Insights podcast, hosted by Jeff Pedowitz)Vayner3 (Web3 consultancy)Gary Vaynerchuk (Chairman of VaynerX and CEO of VaynerMedia)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion, which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling skills he uses to connect with clients.Tune in to learn:Welcome to Marketing Trends (00:00)About Sfermion and Tyron's role (02:21)Tyrone's perspective on how tech has evolved (05:48)What Tyrone thinks marketing leaders should know about NFTs (10:49)Lessons Tyrone learned working for game companies (14:07)What is Tyrone’s approach to storytelling in the NFT investment world? (18:50)In what companies does Sfermion invest? (21:53)Tyrone’s thoughts on big brands entering the NFT space (25:01)How can marketers make a human connection in an increasingly digital world? (27:10)Lightning Round, brought to you by Salesforce (29:54)Mentions:"Halo: Combat Evolved" (video game published by Microsoft Game Studios)"Tom Clancy’s Splinter Cell" (video game published by Ubisoft)"Call of Duty" (video game published by Activision)"Brothers In Arms: Road to Hill 30" (video game published by Ubisoft)Zima Red (podcast by Andrew Steinwold)"Axie Infinity" (video game published by Sky Mavis)Bored Ape Yacht Club (NFT collection)CryptoPunks (NFT collection)“2022 Global Marketing Trends” (report by Deloitte Insights, section titled “Elevating the hybrid experience”)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU. Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from taking a well-timed break.Tune in to learn:About Kelly’s marketing journey (4:00)About CMO burnout and Kelly’s thoughts on the benefits of taking a sabbatical (26:30)About Kelly’s time at Harvard (42:25)Mentions:“Competition, Cooperation, and Creative Contention with CTO of AMD, Mark Papermaster” (Business X Factors podcast episode)Dr. Lisa Su (Chair and CEO, AMD)Carla Piñeyro Sublett (Former CMO, Rackspace)“#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health” (DemandGen Radio podcast episode)"Legally Blonde" (movie)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley’s CMO.Tune in to learn:What drew Alice to work at Morgan Stanley (3:20) Alice’s philosophy on choosing where to work (16:10) How Alice thinks the marketing landscape has shifted over the years (19:20) About a critical moment in Alice’s career (30:20)Mentions:E*TRADE (financial services company acquired by Morgan Stanley)“Marissa Mayer: Stories from Silicon Valley, Stanford, Google, Yahoo, and Lumi Labs” (The Mission Daily podcast episode)“The Unifying ‘Power of Sports’ With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast episode)THE PLAYERS ChampionshipCheyenne Woods (professional golfer)Justin Rose (professional golfer)Leylah Annie Fernandez (professional tennis player)Climate Forward London (The New York Times event presented by Morgan Stanley)“Econ 101: Navigating the Economy” (The Washington Post series sponsored by Morgan Stanley)Miele (appliance company)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.Tune in to learn:About Suresh’s experience in the music industry (2:10) About Virtue Worldwide and what Suresh’s role is there (11:50) Suresh’s approach to storytelling (21:55) Suresh’s thoughts about the importance of diversity (38:45)Mentions:“The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)“Three ideas. Three contradictions. Or not.” (TED Talk by Hannah Gadsby)Defy Logic (platform by Logitech)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How vital are authentic customer connections to growing a business? David Stewart, Executive Vice President and Chief Marketing Officer at Sweetwater, suggests that the focus on customer experience is the “magic” behind the company’s massive success. Tune in to learn how David’s lifelong passion for music has fueled a 30-year career at one of the world’s leading musical instrument and audio equipment retailers.Tune in to learn:How David’s love of music led him to Sweetwater (2:30) About Sweetwater and how it started (11:45) About David’s evolution into a marketing leader (23:40)Mentions:“Boston” (Album by Boston)“Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc.” (Marketing Trends podcast episode)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond, the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving.Tune in to learn:Michael’s take on the current state of PR and marketing (2:45)About ways that CMOs can source innovation (10:30) If the CMO position is becoming obsolete (24:50) About Michael’s marketing journey and his love of language (37:15)Mentions:Keith Weed, Former CMO, UnileverJawad Bisbis, Global VP Marketing & Partnerships, Ball CorporationMohanbir Sawhney, Associate Dean, Digital Innovation, Northwestern UniversityTodd Kaplan, Chief Marketing Officer, Pepsi“Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” by Jim Stengle“Ogilvy on Advertising” by David Ogilvy“Good Strategy Bad Strategy: The Difference and Why It Matters” by Richard Rumelt“Thinking, Fast and Slow” by Daniel Kahneman“The Human Stain: A Novel” by Philip RothMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

With so many ways that people can consume sports content, what role does marketing play in bringing fans together? Emeka Ofodile is Vice President of Sports Marketing at ESPN, a network that over the years has become closely associated with sports fandom. On this episode, Emeka shares how innovative strategies from his marketing “playbook” have helped ESPN adapt to the modern-day sports fan and unite the fan experience.Tune in to learn:About Emeka’s background and marketing journey (5:00) About the evolution of the sports consumer (10:45) About the diverse culture at ESPN (25:00) Emeka’s take on how to grow at a company (41:30) company (51:49)Mentions:“The Last Dance” (documentary series)“Black Panther: The Album” (album by Kendrick Lamar)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What does it take to work your way up from an entry-level position at a major organization to eventually becoming a leader in its marketing department? That’s Brooke Mlsna’s experience at Fastenal Company. Brooke joins us to talk about her inspirational rise through the ranks at the industrial supplies and solutions behemoth. Tune in to learn:About Fastenal Company (3:15) About Brooke’s 14-year journey at Fastenal (8:50) Brooke’s secret to maintaining her role as VP of Marketing (17:30)About a crucial moment in Brooke’s marketing career (38:50) Mentions:Eric Tosi, Chief Marketing Officer at Foley Entertainment Group/Vegas Golden Knights“LinkedIn Launching Free Tool For B2B Professionals” (Search Engine Journal article by Matt G. Southern)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What do Coldplay, Jason Momoa, and the 2022 Stanley Cup champions, the Colorado Avalanche, have in common? They all partner with Ball Corporation to build a better future. Our guest today is Jawad Bisbis, the Vice President of Marketing at Ball Corporation. Tune in to hear Jawad’s thoughts on marketing for positive environmental change.Tune in to learn:How Jawad sees the role of the marketer (9:30)  How to build good marketing team culture (23:00)Personalizing the product and connecting customers to the brand (30:00)Jawad’s advice for marketers (52:10)Mentions:“Party Like Jason Momoa With the Ball Aluminum Cup™!” Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Is it best to grow your career by staying in one industry? George Hammer, the Global Head of Marketing of Tripadvisor, suggests that traveling to different industries and jobs is the way to learn more. Tune in to hear from George about how marketers ought to have an interdisciplinary approach and how marketing leaders should make out-of-the-box hires.Tune in to learn:How George’s entrepreneurial roots shaped his career choices (10:30)Lessons George learned from working at previous companies (13:15) What combinations of skills are needed by today’s marketers? (21:30)George’s leadership style and the importance of team diversity (28:07)Mentions:Brooke Mlsna, Vice President of Marketing at Fastenal CompanyDeloitte Insights ”2022 Global Marketing Trends” report and the article “Authentically inclusive marketing”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek, Vice President of Product Marketing at the fleet management and software development company Motive, shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile communication skills that every product marketing leader should have.Tune in to learn:About Motive and Lubor’s role at the company (4:10) About Motive’s major rebrand (7:15) What marketing trends Lubor is following (28:45) What metrics Motive takes into account (40:00)Mentions:“Subscription Fatigue and the Need for Meta-Subscriptions” (Lubor on Tech blog post by Lubor Ptacek)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan, the CMO at the revenue operations and intelligence platform People.ai, suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico City and Japan, and how both cultures have influenced her personal and professional outlook.Tune in to learn:About Mariana’s unique upbringing in Mexico City (7:32)  The biggest challenge of being a CMO (21:20)About the importance of inclusivity and what Mariana calls “sponsorship” (26:55) Why some companies struggle to integrate new technologies (34:02)Mentions:“Becoming A Quota-Carrying Leader May Extend Your Tenure As CMO” (Forbes article by Mariana Prado Cogan)Teresa Barreira, CMO, Publicis Sapient“How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas”“Today’s Enterprises Have A Complexity Problem: Their Profits, Productivity And Security Depend On Solving It” (Forbes article by Ev Kontsevoy)“Why AI Customer Journeys Need More Friction” (Harvard Business Review article by Renée Richardson Gosline)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the true value of a tight-knit work environment? Paul Stoddart, the CMO of Customer Success and Growth at Salesforce, joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success.Tune in to learn:About Paul’s first six months at Salesforce (5:35) About the culture of “ohana” at Salesforce (8:50) Salesforce’s approach to messaging (25:20) Paul’s perspective on Web3 (32:50)Mentions:“Paul Stoddart, CMO of Epicor, Emphasizes Developing Meaningful Relationships with Peers and Consumers alike as the Key to Maximizing Effectiveness in Marketing”Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments