Limited Supply
Business
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.
I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.
Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.
We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
S5 E5: 5 Secrets to Building a High-Converting Landing Page
How can you harness the power of has-beens for your brand?
This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand.
Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely must do to ensure it converts. If you aren’t incorporating things like buy now, pay later options, price per unit, or fail-safe options, then you cannot afford to miss this episode.
Plus, what are the most valuable lessons the guys have learned from working with affiliates? And what percentage of your cut should you be promising them? Tune in to find out!
0:00 The Agenda
2:39 Affiliate Marketing
19:00 Infomercials
27:42 Landing Pages
Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.
Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
49:5406/09/2023
S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions
You have DTC questions, they have answers.
Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions.
Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point.
Plus, what are the three tools you absolutely must have if you’re limited on time and resources bootstrapping your brand? And don’t forget to join their Slack group if you’ve got questions you want to see answered!
Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.
Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
41:4130/08/2023
S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging
Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems?
Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amazon cares deeply about the environment, right?
Then, what happened to Allbirds? And how do one-hit-wonder brands break free from the constraints of their staple products and successfully launch new offerings without going for broke? Plus, the boys tackle fashion's latest major acquisition of brands like Michael Kors, Jimmy Choo, and Versace.
Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.
Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
45:4123/08/2023
S5 E2: The Best Black Friday Strategies for Your DTC Brand
What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free?
Our two morons, that’s who. And that’s why we love them.
Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gonna stay in business after this one.
Don’t miss out on their top tip on bundling products like a pro, how to optimize your landing page for upsells, and how often you should be sending out those SMS texts and emails on the day of your big sales.
All that, plus much, much more, for making a killing this November.
Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.
Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
51:3116/08/2023
S5 E1: Lessons in Logistics: Mastering Inventory Management and 3PL Relationships
The boys are back in town, and this season, they’re spicing things up a bit.
This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways.
In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from the Chinese manufacturers who make American facilities look like dog shit to the contractual terms you should be looking out for before signing.
Plus, the guys dish on what kind of inventory your business should be stocking and explain why you should be aiming for 3 to 4 turns of inventory per year. And stay tuned as they dive into the world of 3PLs, and discuss the importance of having a solid line of communication with any CEO.
Tatari has turned TV advertising into digital-like experience: measured, real-time, and the ability to manage campaigns based on performance.Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising- giving marketers a competitive edge and clear way forward. https://www.tatari.tv/brands
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
45:3914/08/2023
S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral
You know that little feeling in the back of your throat that makes you feel emotions towards someone else?
Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd.
Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity.
Ryan also unveils his playbook for hiring powerhouse players— and spoiler alert— it doesn’t involve recruiters or running ads. So, lay off the LinkedIn for a bit, bucko, because, according to him, the best employees probably aren’t even looking for jobs. Time to go poach some Grade A eggs!
Plus, find out why growth and valuation are simply a high-stakes game of EBIDTA and retention, and what True Classic is doing to perfect their model.
0:00 Guess That Business
12:00 True Classic & Ben
19:52 Creating a Great Culture
33:30 Becoming More Creative
40:15 Going Viral
42:00 The Hiring Process
53:00 Mr. Sharma’s Hiring Process
1:00:00 Growth and Valuation
1:10:31 Mobile App Metrics
Check Out True Classic Tees:
Website: https://www.trueclassictees.com
Instagram: https://www.instagram.com/trueclassic/
TikTok: https://www.tiktok.com/@trueclassic
Follow Ryan:
LinkedIn: https://www.linkedin.com/in/rbtct/
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
01:17:1205/07/2023
S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop
This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retargeting pool of Facebook ads.
Don’t hate the player… hate the millennial marketer trying to game the system.
Plus, Nik and Moiz tackle the rise of TikTok’s newest shop feature and explain which brands are crushing the organic advertising game.
Then, they delve into Shop Pay’s announcement that it’ll be offered outside of Shopify and discuss the woman waging her own odyssey against Amazon Prime’s manipulative tactics.
0:00 Intro/Guess That Business
10:26 TikTok Shopping
27:38 Creative Thinking
43:00 Shop Pay
49:17 Amazon FTC Complaint
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
56:2828/06/2023
S4 E10: iOS 17 Kills Tracking Parameters/Structuring a Marketing Department/The Pill Club’s Fraud
What happens when an online pharmacy starts committing insurance fraud?
This week, Nik and Moiz are breaking down the scandal behind the now-defunct company, The Pill Club— and it’s a good one.
Then, is Apple Vision Pro dumb, really dumb, or just naturally designed for the citizens of San Francisco and Silicon Valley who can’t travel without their double monitors? And speaking of Apple— why is the latest edition of iOS attempting to kill tracking parameters?
Plus, find out how the guys would structure a marketing department for businesses of different sizes, and later, stay tuned for Moiz’s brilliant business plan involving loads of liquids, essential oils, and Whole Foods.
0:00 Guess that Brand
13:40 Bed, Bath and Beyond
17:00 The Pill Club
28:40 Apple Vision Pro/iOS 17
38:00 Structuring a Marketing Department
49:15 Moiz’s Business Idea
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
51:4721/06/2023
S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
What the heck is Singles Day? And how can your business take advantage of it?
Nik and Moiz are talking all things shopping holidays— Prime Day, Singles Day, Shop Day— and what you should be doing with them in order to maximize your sales.
The guys also get into a debate over which furniture store is the biggest of the Pottery Barn brands, what analytics tools are most useful when it comes to analyzing your site’s metrics, and which post-purchase upsells you should be taking advantage of.
Then, stay tuned while they try to decipher what a “people-powered pharma with a decentralized structure where people can buy love tokens with Ethereum or another reserve currency for homeopathic and other pharmaceutical alternatives” actually sells...
Yeah, someone needs to be fired for that one.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
51:3214/06/2023
S4 E8: Takeaways from Commerce Summit/Temu’s Dirty Secrets/Bullshit Awards
What’s got Nik so amped up about cutting company costs this week?
That’s right— it’s that time of year again for the Commerce Summit, and Nik’s sharing his greatest takeaways from the annual convention, including why you should always outsource jobs without any upward mobility, why gross revenue is truly irrelevant, and how often you should be doing a company audit.
Then, the guys are tackling some shit— including how Temu’s managing to sell such cheap shit using cutthroat shipping and manufacturing tactics and why awards like the Shook List and Susan G. Komen list are full of shit.
Yeah, shots fired, Susan.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
51:1607/06/2023
S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder
Shitty pro-life tip #1: Create more friction for your customer returns.
Shitty pro-life tip #2: Sometimes, it takes doing a lot of illegal stuff accidentally, to find out what’s legal as a DTC brand.
This week the boys are diving into the world of prescription regulation and DTC brands, why the HBO Max rebrand is dumb AF, and how Amazon’s starting to push in-store returns… As it turns out, too many returns aren’t so great for business— who woulda thunk?
Plus, did Ulysses S. Grant love to fight because of all of the Molly he was on? Yeah, things take a weird turn in this ep…
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
56:5631/05/2023
S4 E6: Trump Has a Point/Fast Fashion/When to Use Influencers
Who’s got Nik ready to commit murder today? And what’s Trump got to do with it?
First, the boys start off playing another round of “Guess This Business” with a publicly traded company out of Dallas that’s valued at over $130 million before Nik delves into what exactly is making his blood boil this week (hint: it’s someone who’s great at bloodsucking).
Then, the guys discuss the fast fashion industry and whether or not sustainable fashion actually exists.
Plus, stay tuned to hear Nik’s advice on the importance of providing social proof of your product and when exactly the best time to recruit influencers to promote your product is.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
0:00 The Agenda/Guess This Business
10:30 ADA Lawsuit
13:10 AI Chatbots & Compliance
19:35 Shein & Chinese Fast Fashion
25:58 Nik Plays Big Brother
37:04 Shopify Fulfillment
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
44:2524/05/2023
S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
Make money with those mommies.
This week, the boys are diving into the mommy blogger revolution and talking about the secret formula to D2C mommy blogger success, including how the implosion of their perfect life only makes their brand grow stronger.
Plus, Nik and Moiz discuss the politics of selling D2C marijuana in New York and how Olipop just pulled a Kendall Roy by dropping a press release bomb.
But first, can Nik crack Moiz’s mall riddle?
0:00 The Riddle of the Moiz
9:26 Olipop
30:16 Marijuana
45:00 The Mommy Blogger Formula
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
01:00:2617/05/2023
S4 Ep4: Walmart Sells Bonobos/Facebook Shops/Glossier’s New Site
Glossier’s new website might be a win for Shopify, but what’s going on with its terrible redesign?
This week, Nik and Moiz are breaking down what’s happening to the new Glossier site hosted by Shopify, what the implications of Facebook forcing businesses to conduct transactions through Facebook Shops means for retailers, and why the magic workout mirror on the wall, Tonal, fell off a revenue cliff.
Plus, is Leap Retail a worthy investment? And what exactly is Nik’s beef with Pinterest?
0:00 Olive Oil Drama
8:02 Bonobos and Walmart
17:32 Facebook’s Announcements
28:39 Other Channels Worth Playing With
34:26 Leap Retail
39:26 Tonal
46:45 Glossier’s New Site
53:31 Retailers are the Richest People
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
59:3410/05/2023
S4 Ep3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO
Who’s running an offshore recruiting scam on Nik? And how do you prevent from being duped?
This week, the guys weigh the risks and benefits of offshore hiring and talk about the hard lessons they’ve learned when it comes to outsourcing work.
Then, Nik and Moiz dive into the vitamin brand that’s trying to sell their business for $900 million, discuss the company holding its clients’ SMS lists hostage, and debate how Klaviyo IPOing will pan out.
Stay tuned for a lightning round, including the company vowing to clean that dirty retainer that’s been hiding underneath your bed for the last fifteen years.
0:00 Intro
1:50 Offshoring Employees
25:15 Sunday Naturals
31:26 Attentive’s Hostage Situation
40:19 Klaviyo Going Public
52:15 Lightning Round
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first two months free at https://tapcart.com/limited
Check out Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
55:4403/05/2023
S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made.
Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget), the ex-con who’s making a killing off of importing Prime energy drinks to the UK, and the beating the Honest Co. stock is taking.
Plus, what do Logan Paul, Priyanka Chopra’s hair care line, and Jessica Alba all have in common? Apparently, they’re peddling products with user design bad enough to make Steve Jobs rise up in anger out of his grave.
0:00 Intro
2:00 Facebook Ads
26:20 Cost Caps vs. Bid Caps
30:42 Prime Energy
37:26 Launching a Hair Care Brand
42:41 Is Honest Co. Shitting the Bed?
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
01:04:5926/04/2023
S4 Ep1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it.
Can you blame them?
What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*?
Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one.
0:00 What We’ve Been Up To
3:17 Creator Brands
8:05 The Beauty of “Rare Beauty”
15:46 Why Just Having a Celebrity Brand Isn’t Enough
22:26 What Happens When a Celebrity Sells Their Brand?
28:50 The Case for Mr. Beast and Why Celebrity Brands Work
32:17 Why Aesop is Crushing It
49:46 Stripe Annual Letter
1:06:52 Contact Us
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
01:04:1519/04/2023
S3 Ep12: Stripe’s Falling Valuation / The Allbirds Pivot / The World’s Most Accessible Superhero
Stripe goes under the microscope, Allbirds stores are discussed and Ryan Reynolds’ smart business model gets a mention in this week’s episode.
Nik and Moiz take a close look at Stripe’s latest valuation, why Moiz bought a $2,500 cell phone service, and Blank Street’s $20 million raise.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
53:2905/04/2023
S3 E11: How The President Of True Classic Is Disrupting DTC
How do you level up your brand performance every single day? Ben Yahalom is the DTC strategist helping True Classic dominate apparel.
Nik and Moiz get into conversation with Ben on why incremental improvements will help you crush in business, how to find creative breakthroughs, and how to think about advertising spend.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Follow Ben:
LinkedIn: www.linkedin.com/in/benyahalom/
01:08:5029/03/2023
S3 Ep10: Grow LA / Deodorant For Your Knees / Licensing Family Guy For $10 million
How do you get a sitdown with JK Rowling’s people? Moiz’ brother Suleman Ali joins this week’s episode to discuss mobile game creation and why he hates his former co-founder.
Nik and Moiz also get into Kuori deodorant’s sales on Shark Tank VS the Today Show, nuggets from Grow LA and Mini Katana’s video content model.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Follow Suleman:
LinkedIn: linkedin.com/in/sulemanali/
Timestamps:
00:00 Intro
02:21 The Best Consumer Brand
09:33 Introducing Suleman
16:05 A Second Business And A Crazy CoFounder
20:54 Meeting JK Rowling
24:38 Grow LA
28:54 The Facebook/Google Ads Ratio
33:06 One Day Click, One Day View
35:24 Guess The Brand
01:08 Why You Should (Or Shouldn’t) Be On Amazon
01:05:5122/03/2023
S3 Ep9: SVB - Asking The Questions No-One’s Talking About
What happens to your debt when you’re a DTC brand and your bank collapses? Nik and Moiz offer their unique analysis of the Silicon Valley Bank turmoil.
They also dig into what went down at SXSW, and discuss alleged insider trading at a major pharmaceutical company.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
50:3815/03/2023
S3 Ep8: Meet Jugnoo / How To Rewarm Email Lists / The Inside Track on LTV
Is eCommerce fundraising dead? Nik and Moiz get into who’s raising money and the names to watch.
They also discuss Warby Parker’s earning report, who the real future winners in eCommerce are going to be, and how to warm up those email lists.
You’ll also hear about Jugnoo, the mobility as a service platform and Klaviyo’s new feature.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
47:5808/03/2023
S3 Ep7: Why Facebook Moderation Is Grinding Gears / Starbucks Insane Money Making App / Three New Shopify Features
Want to look amateur? Leave your Facebook ad comments unmonitored.
This week Nik and Moiz dig into why Facebook moderation is making this the hardest task on the planet, how Starbucks is leveraging its loyalty programme like an unsecured loan, and what’s going on over at Shopify.
Plus you’ll hear why Moiz take a look at Facebook earnings and how much you’re worth to the company.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
59:1501/03/2023
S3 Ep6: Meet The Founder Who Built Her Manufacturing Business On Spite
This is a special one. Nik and Moiz are joined by their good friend, Mary Berry, CEO and Founder of The Cosmos Labs.
Mary was in on the ground floor of manufacturing Moiz’ deodorant brand and has a natural gift for choosing products that are going to fly. She’s also an avid collector of Chanel handbags.
Nik and Moiz get into conversation with Mary about why building the right working culture is essential for employee loyalty, how to successfully audit materials and reduce waste, plus why clients who know exactly what they need are her favorites.
You’ll also hear why facial care manufacturing provides the best margins and why knowing the price of glycerin is way more important than knowing how much milk costs.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
01:03:0922/02/2023
S3 Ep5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All In
Dependency on one channel is a DTC company’s greatest strength…and greatest weakness.
Find out how Nik and Moiz are thinking about organic growth and buying in audiences.
Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers.
Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
50:1915/02/2023
S3 Ep4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A Session
Nik and Moiz come to you live from The Whalies.
This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.
But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
01:19 And That’s How You Get $2b In Debt
06:00 Run The Promotion
10:27 A Call For DTC Founders To Face Facts
11:23 Switch Off Emotions
15:21 What Got Fucked Up
23:01 Brands Versus Products
31:10 Are You Even A Real Business If You’ve Never Been Sued?
33:19 Finding The Sweet Spot
48:51 The Question Of Non-Traditional
56:3008/02/2023
S3 E3: The $1B Bootstrapped Business / A $250k Loophole / Where Your Credit Card Fees Go
How did an eCommerce website design business go from bootstrapped to success story?
Nik and Moiz are fans of Envato - find out why.
In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to.
Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
47:0801/02/2023
S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle
When is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.
Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
01:03 - Intro
05:37 - Nik's experience with direct mail
08:07 - PostPilot performance analysis
02:36 - Costco and Kimberly-Clark just in time operations
05:32 - Native's just time inventory
07:50 - Costco
10:38 - Reselling on Amazon
14:22 - BulbHead
26:05 - Flextape
26:54 - ChatGPT
28:57 - Outro
30:2925/01/2023
S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story
How do you take a fitness startup from scrappy to multimillion success? Nik and Moiz’ very special guest has the scoop.
Ty Haney is the Founder of active lifestyle brand Outdoor Voices and Co-Founder of Try Your Best, the company helping businesses make communities their most valuable growth channel.
She joins Nik and Moiz for a deep dive into how she grew OV through community building, why you need to lose multiple growth strategies, and how to raise millions in VC funding from Google.
This episode was brought to you by Tapcart: Mobile Apps for Shopify.
If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited
Follow Ty:
LinkedIn: linkedin.com/in/ty-haney-a4b1561a
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Introduction
04:07 Normalizing Hard Things
05:14 High Stakes
06:13 The Shift To Female Fitness
09:02 Building The Uniform
13:11 Finding Joy In A Scrappy Startup
16:10 Baked In Excellence
19:54 Zigging When Others Zag
20:42 Budget Real Talk
23:17 Incentivizing Mobile Customers
28:11 The Online Sales Breakdown
33:22 Sticky Customers, Shifting Perspectives
35:27 The Paid Channel Flywheel
40:06 Three Strategies For Growth
45:53 Kudos From Moiz
46:28 How Quick Is Too Quick?
50:20 Slow And Steady As A Strategy
53:02 Shopping The AI Way
01:03:44 Building Superfans Through Apps
01:09:07 Helping CBD Not To Suck
01:14:00 Creating A Mobile Model For Ads
01:16:1918/01/2023
S2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting Crushed
Want to launch but unclear on your product choice? Nik and Moiz have some sound advice.
The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business.
Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
51:4928/12/2022
S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions
How much did Mr Wonderful really make from SFX? Moiz has some thoughts, plus a deep dive into how social media platforms are performing.
Join Nik and Moiz for unfiltered conversation, hot takes and expert analysis of all the big eCommerce news stories, plus reactions to Twitter comments, and the tensions around Elon Musk’s Town Square vision.
Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
54:5521/12/2022
S2 E10: Why Everyone's Using Open AI / How Not To Do Diligence / Nik’s Pitching Tactics
Why every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it).
Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI.
Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
48:1214/12/2022
S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving
Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation.
Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January.
Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
02:10 Affiliate World Conference
08:21 A Flurry Of Bankruptcies
08:40 That Last Knockout Punch
12:24 When Ego Takes Over
17:52 The Winc Business Model
20:12 Everyone Prefers Predictability
23:53 What Blew Moiz’ Mind
25:52 Back To Black
30:10 Why Gift Cards Keep Giving
42:0207/12/2022
S2 E8: The Surprisingly Good Black Friday Email / Why Send Times Are Overlooked / Why Facebook Is Still The Ads Giant
How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.
Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.
Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
03:57 What Would Moiz Do?
05:45 The Surprising Black Friday Email Win
08:56 Let’s Get Into The Stats
13:40 Now We Can Play Mariah Carey
17:29 SM Ad Spends In Numbers
23:01 Why An Early Black Friday Works For DTC Business
30:34 How Not To Harm Your Brand
35:38 How To Think About Send Times
48:16 How Facebook Thinks About Ads
53:3130/11/2022
S2 E7: Getting a Stripe Discount / How to Hire An Agency The Right Way / Membership Models
The question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more.
Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model.
Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at:
https://www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
02:57 When To Email Stripe
05:15 Why Nik Vets Customers
10:20 Do Your Due Diligence
14:14 Don’t Settle For Bottom Level Talent
14:38 The Right Way To Hire An Agency
18:03 When To Hire In Customer Service
22:25 The Power Of Influencer Marketing
27:58 Harry’s Subscription Service
32:21 The Worst Part About Subscriptions
51:1123/11/2022
S2 E6: Digging Into Allbirds / Subject Lines That Sell / The Best Kept Secret in E-Commerce
Has iOS killed accurate metrics? Nik and Moiz talk Apple, open rates and more in this unfiltered conversation on all things E-commerce.
Join them as they dig into what exactly has happened at Allbirds, offer some inside hacks on creating killer subject lines, and reveal one of e-commerce’s best-kept secrets when it comes to capturing SMS numbers.
Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro02:06 Digging Into Honest Company Revenue09:22 TV Ads12:22 Why Infomercials Are Great14:44 Testing Android Vs iOS Open Rates21:33 The Only Email Trick That Works24:45 Creating A Sense of Urgency27:41 How To Get More SMS Data35:32 The Best Cart Product41:09 Monthly Business Metrics
47:0716/11/2022
S2 E5: What Makes a Killer Landing Page / Twitter Q&A / Moiz’ Angry Brunch
Join Nik and Moiz for another no-holds barred conversation, getting into landing pages, Amazon Prime and more.
The pair get the inside scoop on Amazon Prime, old school landing pages that tick all the boxes, and answer questions from their Twitter followers.
Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
06:07 What Makes Moiz Angry
09:48 Live Video For Your Shopofy Site
14:16 Going After SMS WIth Clavio
18:00 When Others Are Talking About You
19:09 3 Types of Social Proof To Hit
20:30 5 Questions To Optimize Your Landing Page
27:59 Influencer Marketing
28:52 The Right Way To Create Product Reviews
41:26 Liquid Death
50:3909/11/2022
S2 E4: Twitter R U OK? / Facebook Channeling 2015 Vibes / Hounding Down Route
This is a spicy one. Nik and Moiz go in hard on Route, drill down into Musk’s Twitter acquisition and get into Facebook’s latest figures.
Join them for a no-holds-barred conversation on DTC business with zero BS, hot takes and searingly honest opinions.
Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
0:00 Intro
01:08 The Twitter Musk Debate
05:10 Twitter’s Winners and Losers
10:13 Setting Fire To Your Own Fortune
12:23 The Trump Prediction
16:54 The Absolute Worst
19:01 Exposed
26:53 Yelp For Influencers
30:09 What Goes Down, Must Go Down?
33:11 How To Win The Game
01:04:0402/11/2022
S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
Nik and Moiz get into some of the hard truths facing DTC business, In this no BS, straight talking episode.
You’ll hear hot takes on why pre-orders are way better than wait lists, the easiest way you’ll ever make half a million dollars, and how elections impact ad sales on social channels.
Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
02:01 The 2 Hardest Things To Sell Online
05:04 Zero Cost Collabs
10:16 Know Your Why
14:51 Payment Tokens
17:03 How To Make $500K The Easy Way
24:18 The Devil Of ECommerce
30:42 UTMs and Understanding Your Audience
34:58 Facebook And The Election
42:19 The Zapier Question
57:3426/10/2022
S2 E2: What Keith Rabois Looks For In Founders
When you think of big brand investing, you think of Keith Rabois. He gives Nik and Moiz the inside scoop on his investing thesis.
Keith Rabois is General Partner at Founders Fund and CEO at OpenStore, providing liquidity to Shopify merchants and integrating them into a decentralized department store.
He gets into why he looks for quality and caliber when it comes to investing in founders, why extraordinary people lead to breakthroughs, and why the CEO is ultimately responsible for everything.
Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Keith:
LinkedIn: linkedin.com/in/keith
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 intro
05:52 Just Enough Risk
06:41 Keith Raboi’s Investment Thesis
11:50 10 X Breakthroughs Start With Great People
17:56 The CEO Role Broken Down
22:20 Those Middle Of The Night Epiphanies
30:41 Longtail Influencers
33:54 Lessons Learned
42:27 Always Looking For 10X Growth
51:08 The Quick Fire Round
55:1519/10/2022
S2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock Drop
Nik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS.
The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian.
They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz.
Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps
00:00 Intro
02:14 The Blind Leading The Blind
05:09 What People Forget About Insta
10:20 The $30 Million Dollar Question
17:58 2 Minutes On Instagram Vs TikTok
19:01 The Kardashians Get Into Vitamins
25:07 The Billion Dollar Worse Case Scenario
29:51 Jumping Into Aggregators
35:09 Zero Means Zero
46:07 Stop Chasing Losses
54:5112/10/2022
S1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a Business
In this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more.
Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
45:5411/10/2022
S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,
In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model.
Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives.
Nik and Moiz also interrogate Harley with a quick fire round of questions.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Follow Harley:
LinkedIn: linkedin.com/in/harleyf
Twitter: twitter.com/harleyf
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
39:1905/10/2022
S1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify Questions
Welcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge.
Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality.
Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopify’s ambitions are taking them.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Follow Harley:
LinkedIn: linkedin.com/in/harleyf
Twitter: twitter.com/harleyf
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
0:00 Intro
4:18 Harley's Lesson From Law School
8:32 The Antithesis of Entrepreneurship
12:25 Build a Business
16:21 The Cost of Failure
19:29 The Key to Shopify
35:30 Public Forum Feedback
44:42 The Risk of Over Complication
52:24 Opinionated Software
57:29 Shopify is a Bullet Train
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
01:07:2428/09/2022
S1 E10: Why Every Brand Should Create FOMO Through Killer Content
In this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes.
Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1.
You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
0:00 Intro
6:04 You're a 1 But You're Spending Like a 10
6:45 The Mop Mentality
7:42 Price Isn't Always The Metric
8:32 Not Everyone Is Going To Love You
9:00 Content That Creates Experiences
9:55 How Jolie Did It Differently
11:15 The Blur Factor
12:32 Nik's Sustainable Growth Tactics
18:50 Exploring Non Traditional Routes
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
25:0821/09/2022
S1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhone
From spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode.
Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping.
You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
Intro 0:00
Cutting Edge Campaign Finance 01:58
Are You Out of Coconut And Vanilla? 4:10
From Facebook’s Biggest to Smallest Customer 10:54
Trading Down 15:06
Cashing In On The Stimulus Check 16:34
How Influencers Are Destroying Traditional DTC 32:52
Netflix’ Next Play: 37:52
The Inherent Racism of Consumer Shopping 44:49
The Illusion of a Free iPhone 50:18
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
55:3114/09/2022
S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order
What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.
Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
Intro: 0:00
What Companies Get Wrong About Repeat Purchase Rates: 3:33
Growth and Marketing Spend: 6:17
Getting Your P&L House in Order: 14:41
Hyper Tactical Retargeting: 24:45
Crushing It With Culture: 31:03
The Cease And Desist Story: 33:34
To Discount or Not? 38:55
What Coupon Code? 41:37
The Shout Out: 48:37
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
49:5607/09/2022
S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
Why is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode.
How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
Introduction: 0:00
Get A Question Answered With Nik And Moiz: 01:57
Let’s Talk Allbirds’ Numbers: 04:17
Three Things New Brands Need To Do: 17:22
Why Building in Public is Great For Business: 24:27
What Everyone’s Looking For: 24:59
The Quiet Launch: 29:58
Why Procurement is Like Your Indian Mom: 33:03
Why Nik Loves Moscot: 44:52
Why Moiz Loves Sanzo: 46:00
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
44:3831/08/2022
S1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated Markets
What will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever.
Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ads, before opening their case studies on Ben Horowitz and Allie Webb, and also sharing their own ideas on business opportunities no one is looking at right now.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Rate our podcast: https://ratethispodcast.com/limitedsupply
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
Intro: (00:00)
Apple DSP: (00:38)
How Apple is thinking of Advertising: (06:40)
P&G's influence in Soap Operas: (09:30)
Infomercials and other channels brands should try: (09:56)
Nik's case study on Allie Webb, president of Canopy: (14:09)
Ben Horowitz's take on running a company during hard times: (19:03)
Building businesses in a high regulated environment: (21:34)
Thoughts of new business opportunities: (26:35)
Brands Nik & Moiz love (and why they love them): (30:18)
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
33:2724/08/2022
S1 E5: Navigating Bankruptcy, Why Startups are Stupidly Overvalued, and the Klayviyo/Shopify Breakdown
What happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms.
Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Rate our podcast: https://ratethispodcast.com/limitedsupply
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
(00:00) - Intro
(02:48) - Bankruptcies and DTC
(07:00) - Nik’s Investment in House
(10:29) - Managing Debt and Payment Terms
(13:44) - Overvalued Startups
(18:49) - How is Valuation Determined?
(21:10) - Shopify’s investment in Klayvio
(28:25) - Coming up Next Week / Outro
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
29:3017/08/2022