🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Joey Welling (https://www.instagram.com/joeywelling/?hl=en) to learn how he built Ethos Athletic Club—a massive gym and wellness club with 1,400 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Ethos Athletic Club - https://www.instagram.com/ethos_ac/?hl=en Ethos Athletic Club (website) - https://ethosathleticclub.com/ 🔥 Show Notes: (00:00) Introducing Joey (1:28) Building Ethos Athletic Club (8:47) Packaging and pricing (10:58) Attracting new gym members (18:49) Customer service and community building (29:18) Run a successful gym with Kilo (visit https://usekilo.com/) (29:51) The sales process (36:32) The staff and class offerings (49:23) Retention (51:53) Future plans for Ethos Athletic Club (55:01) Where to go if you want to find Joey

🌎 In this live episode, Mateo Lopez chats with Ben Fogel (https://www.instagram.com/ben_fogel/) from Epic Fitness about his gym’s unique corporate wellness program and how he’s helping local businesses improve employee health. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Epic Fitness - https://www.instagram.com/epicfitnessutah/ Epic Fitness (website) - https://epicfitnessutah.com/ 🔥 Show Notes: (00:00) Introducing Ben (1:21) What is Epic Fitness? (2:34) Ben's athletic background and starting the gym (14:14) Building a corporate wellness program (17:59) Run a successful gym with Kilo (visit https://usekilo.com/) (18:31) How a corporate wellness program works (27:18) Buying a gym building (30:54) Where to go if you want to find Ben

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) talks with Mark Ehnis (https://www.instagram.com/meatheadmark/) from PowerStrength Training Systems about scaling five massive locations that offer small group personal training for both athletes and adults. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: PowerStrength Training Systems - https://www.instagram.com/powerstrengthts/ PowerStrength Training Systems (website) - https://powerstrengthpro.com/ 🎙️ Listen On: Apple - Spotify - 🔥 Show Notes: (00:00) Introducing Mark (1:41) What is PowerStrength Training Systems? (9:33) Expanding the business (17:20) Running athlete and adult programs (26:38) Run a successful gym with Kilo (visit https://usekilo.com/) (27:10) Building a scalable model (41:08) Staffing and compensation (46:31) Sales and lead generation (49:41) Buying real estate (56:20) Where to go if you want to find Mark

🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) chats with Chance Beam from Titans Sports Academy (https://www.instagram.com/titanssportsacademy/) about how he generates $400,000 by creating and selling merchandise in his gym—and how gym owners can do the same. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Chance - https://www.linkedin.com/in/chancebeam/ Titans Sports Academy (website) - https://titansnation.net 🔥 Show Notes: (00:00) Introducing Chance (1:16) What is Titans Sports Academy? (5:52) Business model and team structure (17:40) Run a successful gym with Kilo (visit https://usekilo.com/) (18:13) Revenue streams (19:16) How to make money from retail (37:42) Buying a building for the gym (43:35) Where to go if you want to find Chance

🌎 Mateo Lopez sat down with Tina Morin (https://www.instagram.com/tinavmorin/) from MSC Strength to chat about how she uses events and partner collaborations to drive more than half of her leads. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: MSC Strength - https://www.instagram.com/msc_strength/ MSC Strength (website) - https://mscstrength.com/ 🔥 Show Notes: (00:00) Introducing Tina (1:52) What is MSC Strength? (6:02) Event strategy and partner collaborations (16:23) Run a successful gym with Kilo (visit https://usekilo.com/) (16:56) Finding partners and creating agreements (23:31) Generating email lists and referral system (30:13) Event planning and delegation (33:12) Where to go if you want to find Tina

🌎 Mateo Lopez met up with Ben Supik (https://www.instagram.com/bensupik/?hl=en) from Activate Body to chat about how his small group training model makes $85k/month and his plans to grow to four locations, with two opening next year! P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Activate Body - https://www.instagram.com/activate_body/?hl=en Activate Body (website) - https://activatebody.com/ 🔥 Show Notes: (00:00) Introducing Ben (1:15) Starting the business (6:03) Transitioning to small group training (12:36) Expanding the gym and the business model (18:31) Run a successful gym with Kilo (visit https://usekilo.com/) (19:04) Overcoming business challenges and gym growth strategies (24:30) Impact of COVID on the business (28:19) Current operations and opening a second location (35:42) Future plans for the business (37:43) Where to go if you want to find Ben

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Milena Hrebacka (https://www.instagram.com/newbreedmilena/) from New Breed Design to discuss all aspects of exceptional gym branding and how to run successful gym events. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: New Breed Design - https://newbreed.design/ BOSS Thai Boxing (website) - https://bossthaiboxing.com/ BOSS Thai Boxing - https://www.instagram.com/bossthaiboxing/?hl=en  🔥 Show Notes: (00:00) Introducing Milena (3:20) Branding vs. marketing (6:45) Owning a martial arts studio (10:16) Gym rebrand case study: logo redesign (18:37) Custom gym merchandise (24:14) Gym websites (29:29) Challenges and solutions in branding (35:43) Identifying your gym's brand (38:03) Strategies for running successful gym events (44:26) Run a successful gym with Kilo (visit https://usekilo.com/) (44:58) Marketing tactics for gym events (47:11) How branding helps your gym grow (54:54) Where to go if you want to find Milena

🌎 In this live episode, Mateo Lopez reunites with Nick Page (https://www.instagram.com/nickpage_nx/) from The Trainer Page to share how he expanded his large group training gym from 5 to over 350 clients in 2 years. They dive into the systems that fueled his growth and why he transitioned from small group to large group training. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: The Trainer Page - https://www.instagram.com/the_trainerpage/ The Trainer Page (website) - https://www.thetrainerpage.com/  🔥 Show Notes: (00:00) Introducing Nick and his gym ownership journey (10:57) Transitioning from small group to large group (12:09) Class and training structure (13:06) The space and benefits of large group training (17:56) Packaging and pricing (19:51) Growth strategies for large group (23:22) Marketing and lead acquisition strategies (36:03) Run a successful gym with Kilo (visit https://usekilo.com/) (36:35) The sales process (48:23) Building community and brand awareness (57:31) The staff (1:00:25) What's next for Nick and the gym? (1:02:02) Where to go if you want to find Nick

🌎 Mateo Lopez is joined by Nick Castiglia (https://www.instagram.com/ottawamartialarts/?hl=en) from Gracie Barra to discuss his journey from managing a gym to opening his first with just $2,000 in recurring revenue, and now owning 3 jiu-jitsu super gyms with over 1,000 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Gracie Barra - https://www.instagram.com/gbbarrhaven/ Gracie Barra (website) - https://graciebarra.com/ottawa-on-canada/ Legacy Martial Arts Consulting - https://www.instagram.com/legacymaconsulting/?hl=en Legacy MAC (website) - https://legacymaconsulting.com/ 🔥 Show Notes: (00:00) Introducing Nick (7:31) Becoming a successful MMA coach (11:48) Managing a gym and lessons learned (15:23) Opening the first location (20:04) Making the gym profitable (24:26) Scaling the gym business  (27:57) Run a successful gym with Kilo (visit https://usekilo.com/) (28:31) Growing gym businesses during COVID (33:43) The secret to scaling a successful gym business (36:03) The systems and processes of the gyms today (42:50) Becoming Papa Nick and building community (47:52) Common mistakes gym owners make (49:26) Managing a healthy work-life balance (52:27) Where to go if you want to find Nick

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Brendan Kalijundic from Kalsamrit Martial Arts (https://www.instagram.com/kalsamritgym/?hl=en) to discuss how he built a martial arts gym with 700 members and earns $200k a year from fight nights. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Kalsamrit Martial Arts (Website) - https://kalsamrit.com/martialarts/ Durham Fight Series - https://www.instagram.com/durhamfightseries/ Brendan's Charity - https://heartsformartialarts.com/ 🔥 Show Notes: (00:00) Introducing Brendan (1:27) Transitioning from professional fighter to gym owner (3:52) Opening the gym and making mistakes (10:35) Economics, packaging and pricing (13:49) Staffing and scheduling (18:27) How to make a gym more profitable (19:57) Marketing and sales strategies for a martial arts gym (28:46) They key to a successful kids program (30:19) Run a successful gym with Kilo (visit https://usekilo.com/) (30:52) Hiring staff, quality control, and retention (35:41) Expanding the gym (37:14) How to run successful martial arts events (49:17) Hearts for Martial Arts Foundation (51:19) Where to go if you want to find Brendan

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Mike Doehla to discuss how he built an 8-figure online nutrition coaching empire and how he found meaning beyond work. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Mike - https://www.instagram.com/mikedoehla/?hl=en Mike's website - https://mikedoehla.com/ 🔥 Show Notes: (00:00) Introducing Mike and being a subreddit moderator (8:03) Finding identity after selling a business (12:39) What is Stronger U Nutrition? (13:33) Spending habits and starting a pasta shop (17:33) Building an 8-figure online nutrition business (23:42) Run a successful gym with Kilo (visit https://usekilo.com/) (24:15) Importance of referrals (29:35) Challenges of adding nutrition services and standing out (38:40) Leveraging online teams and communities (40:53) What are coaches doing wrong? (46:32) What Mike would do differently today (48:54) Thoughts on branding and marketing (53:27) Where to go if you want to find Mike

🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) reunites with Brian Bott from Aspire Fitness to discuss the process of running a 7-figure semi-private training business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Brian - https://www.instagram.com/brianbottfitness/?hl=en Aspire Fitness (Rumson) - https://www.instagram.com/aspirerumson/ Aspire Fitness (Colts Neck) - https://www.instagram.com/aspirecoltsneck/ 🔥 Show Notes: (00:00) Introducing Brian (1:01) What is Aspire Fitness? (5:23) Packaging and pricing (8:00) Small group training vs. semi-private training (10:00) Transitioning from large group to a smaller model (17:58) Pricing and scheduling semi-private sessions (21:02) Run a successful gym with Kilo (visit https://usekilo.com/) (21:35) Operating two locations (27:31) Positioning the gym (31:43) Brian's career path and advice for gym owners (36:02) Maintaining a strong business partnership (38:11) Buying a million-dollar building (43:23) Other moneymaking tips (47:28) Where to go if you want to find Brian 🎙️ Listen On: Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465 Spotify - https://open.spotify.com/show/7ehb62i9zloZmyBPNEg1vs

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite in studio with Dan Trink and Kyle Fields from The Fort NYC to break down their series of small group training gyms and how they grew revenue by $100k in 1 month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Dan - https://www.instagram.com/dantrink/?hl=en Kyle - https://www.instagram.com/kyle.from.the.fort/ The Fort NYC - https://www.instagram.com/thefortnyc/ 🔥 Show Notes: (00:00) Introducing Dan and Kyle (3:13) Media spend and creating content (8:16) Writing blogs and weekly newsletters (12:09) What matters most in business? (14:28) What is The Fort NYC? (19:11) Opening a new gym and managing multiple locations     (22:53) Run a successful gym with Kilo (visit https://usekilo.com/) (23:26) Packaging and pricing strategies (37:23) Challenges of a seasonal gym business (43:17) How to make an extra $100k in 1 month (46:41) Staffing multiple locations (50:51) What's next for The Fort NYC? (54:12) Tracking client training and results (59:20) Where to go if you want to find Dan and Kyle

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Gym World favorites Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) from All Day Fit and Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs to break down the exceptional community-building strategies they use in their gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: All Day Fit - https://www.instagram.com/alldayfit.co/?hl=en The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=en 🔥 Show Notes: (00:00) Introducing Dane and Cassie (3:07) Squad training vs. teams training (9:24) Building community in the gym (12:33) Classes and marketing (21:32) Gym events and social media (30:22) Expanding and interesting new concepts (33:33) Secret gym mentorship (35:40) Gym ownership and future plans (38:12) Run a successful gym with Kilo (visit https://usekilo.com/) (38:45) Advice for business growth (43:56) Where to go if you want to find Dane & Cassie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Kevin Higgins (https://www.instagram.com/kevinnhigginss/) in studio to talk about the grind behind Stonefitt Performance (https://www.stonefittperformance.com/) and its massive kids program that now serves 550 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 🔥 Show Notes: (00:00) Introducing Kevin (1:30) What is Stonefitt Performance? (6:53) Starting and growing the gym (8:18) Scheduling and programming (11:17) Running a successful kids program (18:15) Run a successful gym with Kilo (visit https://usekilo.com/) (18:48) Advice for gym owners (21:37) Expanding the gym, marketing, staff, and community (32:45) Future plans for Stonefitt Performance (34:52) Improving systems and processes for the second location (44:08) Where to go if you want to find Kevin

🌎 In this episode of Gym World, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with top ranked nutrition podcaster Brian Sanders (https://www.instagram.com/food.lies/?hl=en) about his private health club, Sapien Center (https://www.instagram.com/sapiencenter/?hl=en), and its unique gym clubhouse concept. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 🔥 Show Notes: (00:00) Introducing Brian (1:28) What is Sapien Center? (8:59) Health and longevity at Sapien (11:57) The business model and membership (20:52) Gym events and community building (29:11) Run a successful gym with Kilo (visit https://usekilo.com/) (29:44) Designing the space and buildout costs (35:59) Member trips and retreats (42:46) What would Brian do differently? (44:49) Marketing and the sales process (48:09) Where to go if you want to find Brian

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) about his latest book, packed with proven strategies to help gym owners get more leads and more clients. 👉 Grab your FREE copy here: www.gymmarketingsecretsbook.com P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 🔥 Show Notes: (00:00) Introducing Mark (1:27) The little book of gym marketing secrets (5:00) How to fix your gym website (11:27) Positioning, headlines, and language (22:51) Run a successful gym with Kilo (visit https://usekilo.com/) (23:24) Front-end offers (33:49) Selling the benefits of your product (37:20) Gym branding (39:21) Lead generation strategies (48:58) Using sell by chat (54:15) Lead follow-up strategies (58:10) What do the top gym owners do? (1:00:56) How to get Mark's book

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Sarah and Chris Amenta from SoCal Weightlifting Club (https://www.socalwlc.com/) to chat about how they grew the largest weightlifting gym in America and now generate $50k/month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Sarah and Chris (1:35) What is SoCal Weightlifting Club? (7:59) Challenges of growing a weightlifting club (11:11) Onboarding, packaging, and pricing (16:09) Classes, members, and coaching (24:02) Creating weightlifting events and competitions (31:09) Run a successful gym with Kilo (visit https://usekilo.com/) (32:39) What is Onyx? (40:00) The staff and influencer gyms (43:53) Marketing strategies for attracting new clients (50:51) Reducing retention (55:04) What's next for the gym business? (57:15) Where to go if you want to find Sarah and Chris

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with the co-founders of KOR4 Elite Fitness (https://kor4elite.com/), Keith Hardwick (https://www.instagram.com/kh_kor4/?hl=en) and Riley Phelps (https://www.instagram.com/rileygphelps/?hl=en). They discuss growing their unique fitness concept and dive into why it's become a hit with their members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Keith and Riley (1:38) What is KOR4 Elite Fitness? (9:27) The space, programs, and coaching (19:42) The staff (20:48) Building the KOR4 concept and brand (25:53) Navigating a business partnership (32:22) Buildout costs for KOR4 (39:27) Profit margins and expenses (41:33) Expanding the gym and future plans (49:59) Where to go if you want to find Keith and Riley

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Jon (6:31) Building and scaling a coaching business (16:26) Finding the right niche (23:11) Leveraging podcasts for networking and referrals (32:11) Content marketing for gym owners (40:36) Generating word of mouth marketing (45:06) Growing a gym with a podcast (52:52) Getting more gym clients (58:03) Using social media to grow a business (1:04:29) The importance of talking to prospects (1:11:04) Where to go if you want to find Jon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Mike Baker (https://www.instagram.com/coachmikebaker/) to discuss the business model of BOLT Fitness & Performance Training (https://boltfitnessperformance.com/), generating $900k annually from semi-private and small group training. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Mike (2:22) What is BOLT Fitness & Performance Training? (8:13) Getting started in fitness (13:14) Evolving the business model (20:21) Adding and managing a sports performance program (31:51) Revenue breakdown (34:47) The sales process (38:09) Marketing strategy and reducing churn rates (43:36) What's next for Mike and the gym? (53:05) Where to go if you want to find Mike

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Kieran Williams (https://www.instagram.com/kieran.garage/) from The Garage Gym (https://thegaragegym.co/) about his journey to growing a unique open access facility, despite having no prior background in gym operations. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Kieran (4:16) What is The Garage Gym? (12:56) Intentionally limiting gym capacity (16:13) Services offered and community events (21:20) Social media and content marketing strategy (28:04) Gym expenses and maintaining a clean gym space (35:44) Member autonomy and enhancing member experience (40:58) Plans for growth (45:11) Going from member to owner at The Garage Gym (53:18) Where to go if you want to find Kieran

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Brandon (2:07) What is MADabolic? (6:50) Branding and marketing for a fitness franchise (14:01) Handling negative Google reviews (16:23) Targeting a specific client avatar (25:25) Designing a functional fitness space (29:34) Pricing strategy (35:37) Finding the right franchisee (41:56) Next steps for MADabolic (49:06) Interesting fitness concepts (57:28) Where to go if you want to find Brandon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Evan Lindsay (https://www.instagram.com/evanclindsay/) to discuss how he acquires MADabolic (https://madabolic.com/) franchises for free and makes them profitable - all from his home in the Cayman Islands. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Evan (5:00) Acquiring franchises for free (7:09) What is MADabolic? (14:03) The economics (18:15) Making a gym profitable (23:38) Finding the right operator (28:43) Managing and retaining a remote team (36:54) Paying staff (38:28) Evaluating gym purchases (41:10) Costs and timelines for opening a MADabolic (46:22) What's next for Evan? (50:35) Promising franchise concepts (52:05) Where to go if you want to find Evan

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Mick (00:57) What is Annex Sports Performance? (6:34) Space utilization (8:47) Staff and compensation (13:17) Packaging and pricing (14:29) Evolving the business (15:47) Marketing and selling a sports performance gym (18:45) Retaining athletes (23:02) Attracting and on-ramping athletes (26:27) Starting from scratch (29:24) Challenges of scaling a fitness business (35:16) Finding and developing talent (44:02) How to avoid shiny object syndrome (49:07) Where to go if you want to find Mick

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Pete (7:12) Pete's background in the industry (15:33) What is Cressey Sports Performance? (20:22) Breaking down the business (28:18) Entrepreneurship, business partnership, and work-life balance (39:15) Challenges in marketing a sports performance gym (46:31) Positioning and niching down (55:20) The quick & dirty positioning exercise (1:09:45) Advice for gym owners (1:13:36) Where to go if you want to find Pete

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Daniel (2:14) Starting and growing a chain of CrossFit gyms (14:27) Built-on gym acquisitions (21:26) Valuating gyms (24:28) Economics of CF Main Line (30:54) Managing the gyms and marketing (37:31) Buying a building (49:09) What is CF Collective? (1:06:24) What's next for CF Main Line? (1:09:45) Where to go if you want to find Daniel

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Dan Purington from Woodslawn Fitness (https://crossfitwoodslawn.com/) about his unique approach to running a CrossFit affiliate that brings in $50k per month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dan (3:09) What is Woodslawn Fitness? (7:56) Breaking down the space (12:16) Pivoting models & growing through semi-private training (17:59) Revenue streams (25:14) Staffing the gym and utilizing a smaller space (33:48) Advice for gym owners wanting to pivot (42:36) Marketing and selling (50:04) Can you offer CrossFit using a small group model and be successful? (58:48) Starting from scratch (1:01:12) Where to go if you want to find Dan

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez talk with Sam Tooley (https://www.instagram.com/coach.samtooley/) from Alpha Fit Club (https://alphafitclub.com/) about his impressive journey from unpaid coach to earning $250k on Instagram, then to running gyms with $360k in profits, and finally, franchising a boutique group fitness studio that's generating 7-figures. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Sam (6:24) Building a personal brand online (13:37) Transitioning to a brick-and-mortar gym (21:16) Personal growth, resilience, and challenges in entrepreneurship (29:59) What is Alpha Fit Club? (35:18) The Garage Gym (43:20) Franchising Alpha Fit Club (50:07) Marketing strategies, and finding & hiring great staff (59:50) Why become an Alpha Fit Club franchisee? (1:01:58) The economics of Alpha Fit Club (1:06:06) Where to go if you want to find Sam

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Haylin (3:48) What is Core Principles Personal Training? (6:51) Refining the gym business over time (16:31) Haylin's unique model (19:34) Packaging and pricing (22:39) Evolving the sales process (31:49) What's next for Core Principles Personal Training? (39:32) Marketing strategies (44:29) Staffing (45:43) Lead nurture and class scheduling (53:30) Final advice from Haylin (57:51) Where to go if you want to find Haylin

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris (1:42) What is Seattle Strength & Performance? (7:47) Packaging and pricing (15:20) Hiring and retaining talent (27:38) Challenges with staffing and new members (41:07) Coaching and marketing strategies (48:00) Employee benefits (51:55) Firing staff (56:50) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dai & Lisa (4:56) Marketing tools that get the most leads (11:31) Lead gen cost breakdown (15:49) Lead nurture and sales strategies (26:02) Structuring a sales call (28:12) Tips for overcoming marketing roadblocks (35:51) The easiest way to nurture leads (37:05) How to make sure leads don't slip through the cracks (38:53) Advice for gym owners who want more members (47:48) Where to go if you want to find Dai & Lisa

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mark (3:07) Common gym ownership mistakes (7:43) Sales and marketing strategies (11:19) Approaching front-end offers (19:25) Benchmarks for gym owners and mentorship (21:17) Managing staff pay (24:52) Career growth and transparency in a fitness business (32:14) Where to go if you want to find Mark

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing James Pratt (2:35) What is Pratt Personal Training? (5:06) Growing to 650 members (7:24) Running a gym with a partner (11:10) Marketing strategies (19:18) Customizing programs (21:56) What's next for Pratt Personal Training? (24:02) Hiring and retaining staff (27:53) Why scale the business? (33:05) Where to go if you want to find James

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Emily (4:41) Framework for handling objections (7:36) Common objections in gyms (8:58) Example 1: I need more time (13:07) Handling indecision in sales conversations (20:11) Example 2: It's too expensive (24:14) Empathy and confidence in sales conversations (30:39) Example 3: I need to talk with my partner (35:18) Final advice for gym owners (37:34) Where to go if you want to find Emily

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mike (3:47) What is Stoked Athletics? (14:19) Sales strategies (17:02) Branding in the fitness industry (20:06) Getting leads through gym events (24:46) Finding sponsors for events (28:59) Marketing strategies and challenges for gyms (38:58) Other marketing goods (46:19) Planning a yearly defining thing (51:48) Training pro wrestlers (56:29) Balancing work and personal life (58:17) Event ideas for older demographics (1:08:47) Where to go if you want to find Mike

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his latest book, 'Millionaire Gym Owner.' Chris wants to show gym owners how to use their income to build real wealth. The book is full of strategies and real success stories from 14 gym owners who made $1M net worth. You can download it for FREE on Kindle until Feb. 16. Get it here: https://www.amazon.com/dp/B0CTKNP5VD P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris (1:54) What is Millionaire Gym Owner? (5:21) Investment strategies for gym owners (11:32) Reinvesting in your fitness business (19:26) The fastest path to becoming a millionaire (22:46) Leverage for business growth and risk (34:30) How to approach business growth (37:37) Retirement planning for gym owners (41:50) Functional retirement vs. actual retirement (48:06) The most surprising success story from the book (50:26) How to look at money and managing expenses (55:11) Final takeaway from Millionaire Gym Owner (58:10) Where to go if you want to find Chris

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Meglio (https://www.instagram.com/joemeglio567/?hl=en) from GameChanger Fitness (https://gamechangerfit.com/). Joe, who is on track to open 12 locations, shared the systems and processes that helped his small group personal training gyms reach $3M in revenue. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Joe (2:21) Starting his gym business (5:30) Evolving his business model (15:18) Expanding the gym business and unit economics (22:37) Branding a gym (25:12) Launching a new location and marketing strategies (31:54) Owning and running 7 gym locations (33:53) Staffing and compensation (38:19) Quality control and sales strategies at the gyms (43:41) John's $10k/mo business idea (45:51) Using social media to sell (48:42) The secret sauce to running a business (51:06) Services offered at the gym (52:57) Tracking and measuring success for coaches (57:18) Where to go if you want to find Joe

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Devin Gage (https://gagestrengthtraining.com/) and Jeff Schumacher (https://engagepersonaltraining.com/), where they discuss the acquisition of a struggling gym at equipment value. Devin and Jeff plan to turn the gym around, marking it as their sixth location opened in the past 18 months. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Devin and Jeff (2:13) Gym concept and expanding to 7 locations (10:06) Acquiring a struggling gym and scaling the business (17:01) Finding a good operator and hiring staff (19:09) Budgeting and improving a fitness facility (26:37) Managing quality control for locations (32:47) Scaling a gym business with multiple locations (38:00) Scaling to 100 locations in 10 years? (39:22) Mitigating the risks in a gym business (44:01) Using EOS to grow a gym business (48:41) Advice for gym owners wanting to run multiple gyms (51:20) Where to go if you want to find Devin and Jeff

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Tim Carroll from 908 Athletics (https://www.instagram.com/908athletics/?hl=en) to talk about building a profitable CrossFit business, buying gym real estate, and how creative partnerships led to multiple tenants covering Tim's million-dollar mortgage. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Tim (4:11) Opening multiple CrossFit gyms (8:52) Economics of both locations (12:56) The key to scaling CrossFit gyms (17:10) Tim's new training concept (25:48) Buying gym real estate and subleasing (34:57) What's next for Tim? (37:04) Managing multiple locations (41:15) CrossFit and landlord challenges (46:46) Working with a spouse (49:00) Being a CrossFit athlete and gym owner (51:44) Where to go if you want to find Tim

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Daniel Chaffey (https://www.instagram.com/dc1andonly/) of CrossFit Louvre (https://crossfitlouvre.com/) to talk about the systems and processes behind running the biggest chain of affiliates in the world. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Daniel Chaffey (7:24) Running the biggest affiliate in the world (13:17) Servicing his members (18:25) Member retention strategies (26:11) The importance of having a front desk receptionist (31:28) Using a guest register (35:36) Hiring and training a front desk receptionist (39:47) Employee compensation and retention (51:25) Career progression and development for coaches (1:02:04) Personal training vs. CrossFit (1:11:49) Outro

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), for round two of the 2023 Gym World Worldwide Worldwide Recognition Awards. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing the Kilo team (2:04) Rookie of the year (18:52) Honorable mentions (32:02) Weirdest trend (40:45) Predictions for 2024 (51:03) Dream guest for 2024 (57:45) Best moment from 2023 (1:08:25) Wrap up

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), to share the nominees of the first ever Gym World Worldwide Worldwide Recognition Awards. They highlight the top guests and concepts featured on Gym World in 2023. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing the Kilo team (3:35) Favorite guest of 2023 (17:21) Fit pro you would bet it all on (28:19) Gym concept you would bet it all on (38:49) Biggest winner (48:39) Biggest loser (1:01:34) To be continued…

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Cassie (5:38) Cassie's social media strategy (9:43) Breaking down the content cycle (16:53) Why Cassie's content works well (21:45) How to build a content strategy for a gym (28:26) Getting coaches to create content (30:06) Selling through Instagram and marketing strategies (36:55) What's next for Cassie and her gym? (50:00) Cassie's final advice for gym owners (52:02) Managing a healthy work-life balance (58:44) Where to go if you want to find Cassie

John Franklin (https://twitter.com/johnisbuilding?la...) is joined by special guests, Mark Fisher (@markfisherhumanbeing) and Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en), to talk about the risks associated with franchising. They highlight why understanding these risks is important and how making the wrong choices can lead to heavy financial losses. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Intro (0:45) What's going on with Xponential Fitness? (7:34) Becoming a franchisee (10:49) What is the Federal Disclosure Document? (12:23) Benefits of franchising (20:51) Financial perks of franchising (24:54) Risks of franchising (35:02) Key factors for success in franchising (38:59) How to choose a good concept (52:15) Other franchising red flags (57:12) Can you turnaround an underperforming franchise? (1:00:22) Where to go if you want to find Mark and Stu

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Joe Riggio (2:01) What is Varsity House? (6:27) The process of owning and building Varsity House (18:53) Transitioning from large group to small group (25:12) Calls to action, marketing strategies, and offers (30:34) Should gym owners do their own marketing? (36:03) The power of using the 6-week challenge (39:47) Sales strategies, packaging & pricing (45:31) Joe's new personal training concept (51:14) The recruiting process and hiring staff (58:20) The leadership team and staff compensation (1:05:16) Opening 20 small group personal training gyms (1:11:53) Where to go if you want to find Joe

John Franklin (https://twitter.com/johnisbuilding?la...) talks to Greg Morrone, a gym owner who believes franchising is the best path for him to reach financial freedom. Together, they break down Greg's gym (https://thefitlabhoboken.com/), why he chose to become a franchisee, and the process behind opening 10 locations in the next 5 years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Greg Morrone (3:49) What is The FIT Lab? (8:11) Packaging, pricing, onboarding, and growth (16:00) Coaching and retention (20:49) Investing in a fitness franchise (24:36) Opening 10 locations in the next 5 years (32:07) Why scale a fitness business via franchising? (36:37) Franchise costs and lease agreements (40:07) Financing options for fitness franchises (46:50) Selling gym franchises and wealth-building exit strategies (54:29) Opening a franchised gym with SBA loans (56:37) The process of opening Greg's first franchised gym (1:02:49) Being strategic with future franchised locations (1:10:24) Advice for gym owners wanting to start from scratch (1:14:12) Where to go if you want to find Greg

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Michael Keeler and BFU (2:29) What is the Gym Owner Benchmarks Report? (5:40) Rates, services, and profitability (10:12) Selling small group classes (12:15) Client engagement and marketing strategies (22:09) What keeps clients coming back? (28:29) Members, revenue, and profit margins (33:07) Do gyms use management software? (34:58) How do gyms get leads? (37:39) Referral marketing strategies (43:23) Leading and pitching low-barrier offers (53:27) Biggest challenges for gym owners (58:57) Financial benchmarks for gym owners (1:04:32) Which gyms are most profitable? (1:07:16) Final takeaway for gym owners (1:10:18) Where to go if you want to find Michael