0:56.8: I always say focus on one store first, grow that, and then add. 2:39.1: They do local pickups, things like that. That's actually, I think the best-case scenario for opening a brick-and-mortar because you already have this built-in customer base locally. And then they're going to say to their friends, Hey, let's go to this store. I think it's really different.3:10.8: Let's say you have been selling online and you're sending orders all over the country, you do want to be sure that this location is going to have your people at it. Like, do demographic research on the area.4:42.9: So if you are focused on building a brick-and-mortar boutique, the online business is going to suffer. Unless you have an online boutique manager who is going to continue to maintain that business.6:46.7: The hope is that obviously they follow you and you are still selling to the same customer that you sold to online. Now, will they buy the same things? Yes and no. 7:29.7:  Just because you open a brick-and-mortar does not mean that you need fillers. 9:19.7: The thinking is different. You want to make sure the store looks great. So people walking in want to buy things that are gonna pay your rent, pay, you know, all that jazz. 11:23.3: There’s going to be the shift in your marketing that needs to happen is you're just going to make everything local now, okay? With anything paid or organic. Every single post is going to have your location. 13:00.7: So if you have a brick and mortar, it is also still important to make sure you have a good amount of your inventory online so people can really get a preview and get an idea of what the prices are and what the selection is.15:28.3: These are the types of things that build community, build a sense of loyalty over time, and building those genuine connections, honestly, I think that is why brick and mortars are doing well.17:12.2: The brick-and-mortar model has been around forever. So if you have the right concept in the right space with the right marketing, and you're the right person for it, like, those things can line up. Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! 😊Facebook InstagramHave questions? I'd love to hear from you! Email me at [email protected]. Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

1:30.5: If you are someone who feels overwhelmed often, or you can't handle lots of people, then going to market or a show might not be for you.5:48.2: So the intention of going to a show would be to hopefully place orders, but to touch and feel and try on and meet the vendors and maybe meet new vendors that, you know, every vendor isn't on Fashion Go.6:47.1: You'll find is generally organized in a way where the buyers that are coming to that show are all buying for the same kind of customer.&nbsp;8:37.4: If you're online, you are never going to like touch and feel things. You're taking a gamble every time you place an order. And that's okay. It's an educated risk.&nbsp;11:38.6: Each show is going to be a little bit different. The off-price show tends to sell things that are, they would call the margin builders. So they're lower-cost items.12:05.2: So it's a good thing to go through the vendor list before you sign up for one of these events.12:30.9: For someone who is neurodivergent or maybe has trouble with crowds or bright lights or music, something like magic could be really hard. That's a downside as well as going to a market center or a show.14:13.9: You don't have to, like, be dressed to the nines with your perfect hair and your perfect purse, you're there to do business, you know? And so, whatever that looks like for you.&nbsp;14:34.8: Remember, at these shows and at these markets, you have all mixed goods as well. So there's a lot to see. There's a lot to do. , you also can get education.16:55.8: The coolest part about it is really getting to be immersed in it. Immersed in the industry that you've decided to start a business and there's so much benefit to that.&nbsp;18:03.2: You don't have to buy anything and what you buy, you should love it. Like, love, love, love, love, love it.18:57.8: whenever I bought what I absolutely loved, those were the things that sold out first.&nbsp;20:27.3: Make sure your deliveries are going to work. Make sure the retail prices are going to work and then either place an order or. Take a step back and say, you know what, I'm going to just take pictures and take notes on this and I'll follow up, give me your business card.&nbsp;21:36.9: If and when you do place orders, the vendor should give you a sheet, an invoice. You're going to take those sheets. You are going to guard them with your life. You're also going to take pictures of everything you ordered with your phone or a camera.Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! 😊Facebook&nbsp;InstagramHave questions? I'd love to hear from you! Email me at <a href="mailto:[email protected]" rel="noopener noreferrer"...

1:12.3: 20% is a lot of money for a business. But it's also not that hard. So let's think about what 20% would look like in the next 30 days for you.1:51.3: You need to make sure that you have inventory. Okay. If you don't have inventory, then that's okay.2:32.6: If your customer is already bought into something that's really working, then you're in a position where you have the opportunity to buy more in a different color and a different print and a bit of a different style and potentially charge a little bit more for it.3:34.5: But when you're pricing products, I find more often than not, people are pricing too low.&nbsp;4:22.6: So many people don't want to charge more for like an everyday item when someone's going to get way more wear out of it. They think, oh, well, I'll charge more for like a nice dress that someone would wear to a wedding.5:00.9: I think that's the craziest thing because what you're doing is you're saying that the cost per wear of that item is going to be way better because someone might spend 30 on it, but they're going to wear it 30 times.6:30.5: Look at the inventory you have and be honest with yourself. Did I buy this and it was a mistake? Did I buy this and I haven't really shown it enough?7:31.6: I see so many boutique owners that are just like, well, things aren't selling and I don't know what to do. Keep trying. You have to keep trying.&nbsp;Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! 😊Facebook&nbsp;InstagramHave questions? I'd love to hear from you! Email me at [email protected]. Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

3:13.8: I was raised middle class in a blue state. And I think that generationally, I'm like two generations away from the Great Depression. And I am one generation, not even, I'm 10 years away from women getting bank accounts.&nbsp;4:09.2: I want to recognize that things are changing in the boutique industry, especially because it is a woman-led business, and I'm sorry, I'm a woman female-identifying.5:07.0: I think this is a big piece of it is when you are starting to make more money, you have more access to things. You have the ability to really affect change when you have that economic power, when you have wealth when you have money, and for so many of my scale girlies out there, my scale people out there for you, you have so many opportunities to build wealth.6:49.6: That's where this stuff, this Underlying retail mindset stuff starts to come up around us being wealthier than our spouse, wealthier than our parents, making more money than family members.&nbsp;6:56.5: The boutique industry is definitely a path to wealth, a path to building a sustainable business and a sustainable income for your family and a sustainable like this is not a hobby.9:48.4: If we're not the change in the conversation, then no one's going to change for us.11:10.3: I speak from a place of knowing where you're at, having worked through some of it and like still working through it with you on this podcast, like coaching myself as we go through this.14:12.2: How does that power dynamic play out within society, within your home, and within your family?&nbsp;14:55.7: What happens when we do make half a million dollars a year, our husband gets to quit their job, wants to quit their job, and stay home and take care of the kids? Or, maybe doesn't stay home and fully take care of the kids, but is the lead at the house.18:00.4: I think with an untraditional relationship and a traditional male-female identifying household partnership where that we have all been sold I do think that there are some unique things going on.21:03.1: You've got to figure out how to navigate with your partner. Managing what you want, managing the downtime, managing your family time, managing that labor at home.&nbsp;22:18.3: A lot of insecurities can come up when money shifts and money gets different, right?&nbsp;24:21.8: You have to navigate in a way that works for you and not forgetting how powerful the money that you're bringing in can be and what it could afford you, what it could give in your life to your partner.&nbsp;26:33.4: There is an opportunity for us to start to embrace women as being head of household.&nbsp;31:18.1: But you are allowed to gently and firmly push back when people challenge your little business. Oh, yeah. My little business. Yeah, it paid for my new Mercedes. Oh, yeah. My little business that paid for our house.32:20.8: Be okay pushing back, and then be okay with people not understanding. You are still allowed to be the change. You are still allowed to speak that things are changing.&nbsp;35:45.9: I want you to feel empowered. I want you to feel like you own a business that is successful, even if don't feel like that all the time. And I want you to start thinking about as you grow this business happens next.&nbsp;39:18.0: There's so many opportunities for you to make more money and make money with the power and the leverage that you have with your business.Resources:<a href="https://www.boutiquetrainingacademy.com/" rel="noopener...

3:13.7: I'm worried that so many boutique owners think there's one way to do things.&nbsp;3:44.7:&nbsp; It's just so important to be your unique self and only do the things that you want to do.6:34.5: One of the biggest things I see across the board and boutique land is this turnover.&nbsp;8:16.2: This is a good double-check on, do I really need to buy this? So many of you are overbought. Even working with people who are helping you with buying plans. I'm shocked to hear how many well-established companies are having people overbuy.11:57.5: It's an opportunity for you to re-examine your business. What days you're open, how it's structured, what you do in your business. Do you do more events, uh, and have fewer store hours open, right? Do you teach classes on something that you're interested in?12:32.8: I think you're going to have to have a multi-dimensional boutique business. You're going to have to be able to scale up to the point where the business can support you.14:49.6: We need to continue to challenge vendors to actually like fit things on plus-size women so they fit. There are some vendors that are doing it really well and there are other vendors that need to get it together.&nbsp;15:53.9: Remember, all of these beauty standards, these fashion standards, aren't necessarily originating from women.&nbsp;16:39.8: Do something that like feels like a passion project and might make you money.20:00.5: When you're in a regulated nervous system, when you've taken deep breaths, when you've had a great night's sleep, when you're in a position where you just feel really good, what sounds fun?&nbsp;20:27.0: Especially in your business where you have complete control. If you don't want to be open Mondays, don't be open Mondays. If you only want to be open in the middle of the day, just be open in the middle of the day.21:08.6: A buying plan is so imperative, even if it's not perfect.&nbsp;25:52.4: I think that as you become a more established boutique owner, those are the things you're thinking about more and more. And because you're thinking about that more and more, some of it you've masked.&nbsp;29:00.0: What I will say is that being in a community and having the support. What I will say is people are uplifted by it. They're motivated by it. They get to the point where it feels really good to them.34:01.0: is the demand there? Yeah. But also are we kind of like creating the demand ourselves by producing so much by offering people so many options and so many choices?35:07.0: Maybe you honestly open up your store because you're like, I want to dive into this and help people like me or I love fashion and I want to show my unique style.&nbsp;38:30.4: I'm showing up in the ways that I can. And I'm pouring my heart into the spaces and places where I can, because that's what I have the bandwidth for. What do you have the bandwidth for?&nbsp;40:40.8: Be careful with shackets, please. And I would also say, like, maybe be careful with sets, like, two piece sets. I think that people are still going a little too hard on two piece sets, so I just want to, like, warn you.41:37.4: I want you to remember that there's still the woman just like you who needs to get dressed for every day, not just the Taylor Swift concert, not just the Barbie movie that they're going to with their girls.43:29.3: Remember, people are coming to you because you're more fashionable than they are. You know what fits better than...

3:31.1: I turned 40 a week after my daughter turned one. So I currently have a 19-month-old at age 40 which most people would say is super old. I actually love it.5:02.8: I honestly think that women's healthcare after having a baby is ridiculous. The fact that they talk about baby blues and postpartum depression and anxiety and rage and all of that, like only being up to eight weeks after 12 weeks after you give birth, like. Oh, no way.6:31.3: I think the motivation to want to work after you have a baby is also not always high for people.&nbsp;9:29.4: Focus on how you wanna grow your family. Because growing your family could happen in a lot of different ways, and it's gonna happen how it's meant to happen. So just focus on growing your family and that really reframed my headspace.16:27.5: I didn't realize how tough recovering would be, regardless of how you choose to feed your baby.20:01.4: I am still running a business, and that business is the backbone of our family. Like this business financially supports our family. My husband does not have a traditional job. Like a nine-to-five job. So in a lot of ways that's great because he has time to help. He has time to, he's with her 30 hours a week right now because we don't have, we're not doing daycare yet.21:21.7: In a lot of ways, having a business has really helped me. Be a mom managing everything, whether it's like nap schedules, food, bottle choices, toys, clothes like knowing that she's hitting her milestones, all that stuff.23:16.8: Like you're gonna have those days like you just are, and the added pressure of having a business and feeling motivated to work on your business it's a balance. I think having flexibility in more ways than one is gonna serve you so much better.27:16.2: When you have a business and you've started one and you grow one and, You have so much ability to adjust it, and I think what you have to do is give yourself the permission to adjust it and pivot and figure things out.29:52.2: I think you have to allow yourself to pivot to what's gonna work for you now. Because like you said, what used to work doesn't necessarily work. So what is gonna work for you?32:41.2: It does get a little easier in some ways, but also again, harder in other ways because now she's also a runner. Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! 😊Facebook&nbsp;InstagramHave questions? I'd love to hear from you! Email me at [email protected]. Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training

0:32.2: I really want to help you understand that starting a boutique is not for everyone and going into it with a full scope of understanding what could go wrong and what could go right is really important.&nbsp;1:01.5: I think one of the things people think when they have a mobile boutique is that things are gonna be easy. Like, oh, I'm gonna just pull up and sell things. And that's not at all what happened.1:58.2: My perspective is totally unique and I'm gonna show that perspective in my retail store, and so I'm not gonna worry about competition.&nbsp;2:40.9: I think one of the things that I would not do again, would be to get obsessed with having this beautiful website if I had a brick-and-mortar or a mobile boutique.3:52.1: I think too many people think, oh, I'm gonna open an online store and have a brick-and-mortar and it's gonna provide the same amount of revenue as my brick-and-mortar. And to be honest with you, that's just not really how it goes.4:33.9: If you're going to do one thing, don't feel like you have to be online. And if you're online, don't feel like you have to open a physical something.5:20.4: In the entrepreneurial world, most of the time partnerships don't work. They say partnerships sink ships.5:49.8: Having someone that's like sort of a higher-up person rather than a partner I find is really good.6:48.1: If I were to start a boutique again, I would be really focused on one particular style or one particular lifestyle. I would be really narrow with my assortments starting out, and then I would expand.7:58.6: I would make sure that everything I brought in was something that I'm like, I absolutely love this.8:33.8: You don't have to be everything to everyone. You don't have to buy all this stuff. Just buy what you absolutely love, love, love, love, love.Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! 😊Facebook&nbsp;InstagramHave questions? I'd love to hear from you! Email me at [email protected]. Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

50.7: A lot of people are getting into this business now, and they're not realizing the impact that it's gonna have on their life and what they're gonna have to do to be successful.1:01.6:&nbsp; An online business obviously requires a lot of technical stuff.&nbsp;1:33.4: If you're not tech-savvy, that's okay. Just know going into it that you're going to have to at least be adaptable and open to learning all this new tech stuff because once you learn it, you can totally do it.1:49.4: You have to be willing to be a DIY person and go through the tech, the struggles, and the annoying little things that happen&nbsp;2:24.4: You're gonna have to plan your product assortment. You're going to want to identify your ideal customer, and you're going to wanna have a point of view if you don't have a fashion point of view for the person that you're trying to sell to.&nbsp;2:42.2: And I think it's important to know that the stronger your point of view is, the more you have a direction with your assortment and, and what you're doing and where you're growing and who you're catering to, all of that really matters these days.&nbsp;3:09.9: When you have a boutique having five core items that are just really good items that put a uniform together.3:38.3: It's important to know though, when you're online, you have to be the face of this or you have to hire models.4:32.1: It's important to know though, when you're online, you have to be the face of this or you have to hire models.6:09.0: Social media is like having free newspaper and magazine advertising at your fingertips all the time.&nbsp;7:00.7: But for you as a boutique owner, it's also important for you to show up how you're wearing your own clothes.7:39.0: You are the best influencer for your business. Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! 😊Facebook&nbsp;InstagramHave questions? I'd love to hear from you! Email me at [email protected]. Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Boutique Brilliance ClassesMay 15 Training Boost Your Boutique with Emily BensonBONUS Mid-June Boutiqueland UpdatesAll rights reserved Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

1:33.0: It's really important when you start your kid's boutique or children's boutique to focus, you cannot sell newborns to tweens. All of the things in between boys, girls, gender neutral, wherever you're headed with this, plus toys, blankets, it's a lot. You guys, you've gotta focus.2:14.8: I think that opening a children's boutique is a no-brainer because you're always gonna have customers. There's always babies being born.4:24.4: Is the wholesale high? Can we only get sometimes a 2X markup? Yes. But there's going to be places where maybe you can make more.4:52.7: Don't be ashamed if you have to charge what you feel like is a lot of money for kids' clothes. You have to find the right customer for that item, but I guarantee you will find those people.5:40.9: But from my perspective, children's inventory can be hard to find. But when you do find it, there is some really good stuff out there.8:43.1: Really, I want you to make money with your children's boutique because it's important, it's necessary. It's definitely a needed thing in the boutique landscape.Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! 😊Facebook&nbsp;InstagramHave questions? I'd love to hear from you! Email me at [email protected]. Mentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

1:30.5: I'm seeing boutiques run ads and they're one of two things: They're either targeting me with “Come to our store opening” and they're in Virginia, I'm not in Virginia. Or they’re advertising denim, which I hate.3:24.3: This is the phenomenon I'm seeing in Facebook ads. It’s a video and two photos the size of your phone screen. In the video the boutique owner or model is pulling on the side of their jeans, basically showing they’re form-fitting but stretchy.4:43.9: In the past five years, denim has become really saturated in terms of how many boutiques are selling it. The main brand I’m talking about is Judy Blue. Because they're a wholesaler, they distribute to a lot of places.6:28.7: I'm the one that says, sell what you love. People fight with me all the time about this saying “No, you shouldn't sell what you love.” Yes, you should! 8:13.2: The way Judy Blue has grown in the past four to five years has been phenomenal. What did they do? They realized that people wanted stretchy jeans. They realized women want stretch, and they shifted their assortment to fit that. They also started carrying plus sizes. 8:56.9: What Judy Blue did is partner with at least one, if not several, big boutiques. That made the boutiques the resource for Judy Blue Jeans, almost like a distributor. But what happens when you have that much inventory? You have to advertise it and become an expert in that category to move units. 10:41.0: Judy Blue has given themselves an opportunity to get to more people because they end up having more reach. They basically partner with big influencers and big boutiques.11:10.5: I would call a big boutique, someone doing over 10 million a year. If you're doing 100, 200, 300 million a year, you're not really a boutique anymore. I think a boutique is really five million and under. Your footprint is small.12:12.5: The stretchy gene ads. You've seen them, I've seen them. There was a moment when I saw three different boutiques advertising the exact same ad. There's some good stuff about that. One is that this boutique is becoming known for this. That is their thing and they know their customers love it.13:23.7: Become known for something. That's what's going to make you stand out. Learn from this. Think about how Judy Blue, said, oh my gosh, there's a niche in the market. How can we make better denim and quality products stick at a really nice price where we know our boutiques need to be? And then how do we partner with some really big boutiques to get ourselves out there. Get to their customers, give them exclusive styles, and maybe give them a first look at things. Can you do that with certain customers? Can you do that with certain influencers that you work with? Or even just yourself?14:05.3: You could create a VIP email list where it's ten of your top customers and you email them first with “We just got new styles in” or “Here's my top five favorite styles”. Maybe you sell $100, $200, or $300 out the gate. That's going to fuel you to be able to launch to more people.14:33.6: It looks like a coordinated effort to grow your business through partnering with someone bigger than you. Over time, that's going to be more and more strategic for more vendors and more brands.14:57.8: This is your strategy too. Be good at one thing, be good at one product category. Be really good at knowing your customer.15:33.4: When you are ready to do ads because you're known for something because this is like your thing and your customers and you know your customer so well when you go to write that ad copy and do the pictures and do the video and create this. You...

1:36.8: Now a lot of boutiques will start online or they'll have one brick and mortar and there's all these opportunities to sort of rent a space inside. We see it a lot in salons.2:09.8: If you are just online, it's definitely a good opportunity for you to be in front of people and see what the sales look like and see how things can change for you from an assortment perspective and from an ideal customer perspective.4:22.5: My biggest question is how would I mark up these items where we are both making money on the deal?&nbsp;4:34.9: She started listening to my podcast and taking courses and attending retreats, and she's grown from a thousand dollars, barely a thousand dollars a month to making at least $25,000 a month. And she's only open five days a week, six hours a day.&nbsp;5:52.5: I would, number one, learn about who's the ideal customer in this pickleball situation.&nbsp;6:33.9: You're going to have to build into every product a margin where he gets a cut and you get a cut. Now, how do we do that in a way where, it doesn't blow the budget too, right?&nbsp;7:14.8: How often will you have to change merchandise? Will this be monthly? Will this be biweekly? Right? Are you gonna have a branded set of things?8:14.9: My next step would be to build out an assortment plan and say, what do I think this person needs? What do I think realistically they're gonna buy too?&nbsp;9:24.9: I think when you start a new business, which let me remind you, this is a hundred percent starting a new business. When you are in this situation, you get to start from scratch, but you already have all the knowledge that you have currently. Right? So, I think it would be really nice to consider, like, what's the assortment, what is the space he's gonna give me?12:10.2: A lot of it lies in the detail of the product. You don't know how much money you can make until you know how much space he's gonna give you. So you know, kind of your per square foot money that you wanna make.&nbsp;12:41.7: I think the big crux of it is figuring out are you gonna pay him rent and you invest in inventory and it's like you own a plot of land in his complex or is he partnering with you?14:27.12: Another really good logistical question is how do I come up with a contract?15:04.7: So the way I keep imagining it, to be honest with you is that you are renting space. Inside of his store, inside of his complex. So it's not his store, it's your store that you're renting.16:04.1: You have to be able to run this and make money on its own without saying like, oh, this is great marketing.18:50.4: I'm sure you can do research, maybe you play, but I would get to know that ideal customer, and this is the same if you were gonna do any popup or an event, like people used to invite me to do craft fairs. All the time at their church and I was like, thank you so much. Like I am so honored for the invitation. However, the craft fair customer is not my customer.&nbsp;Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️NEW BOOK #TheRetailMindset available on <a href="https://www.amazon.com/Retail-Mindset-Entrepreneurs-Reduce-Stress/dp/B0B9HX9QP1/ref=sr_1_1?crid=327OU9WZD5QDC&amp;keywords=the+retail+mindset&amp;qid=1683203364&amp;sprefix=the+retail+midnset%2Caps%2C82&amp;sr=8-1" rel="noopener...

2:05.3: The fundamentals of retail are the fundamentals of retail. They don't change over time. What does change sometimes is marketing or building a brand.2:44.3: I think it's important to take a step back and think about like, what about my business do I love?&nbsp;5:51.5: So whether you're new or you are established, or however you see yourself in the scope of what boutique land looks like for you, I want you to know that there is always room to grow and there is always room to maintain and stabilize.16:36.4: Create an experience for your people, find them where they're at, whether that's social media, or online.22:01.8: I started to hear what was going on and I realized that boutique owners have very little genuine consistent support outside of potential friends and family.&nbsp;23:57.2: And then combining it kind of with, with my experience in, in my own boutique, it was like people were doubling and tripling their sales numbers in three to 12 months.&nbsp;24:25.2: I saw that scaling someone's business not only increased the boutique owner's personal income, like because it increased that, it also helped boutique owners feel safer. I felt that they had time, freedom, and they were able to do things with their kids.35:18.4: This year has been super weird and inflation on just straight up everything. And then shipping charges went up too. Because these corporations are charging more, they're taking advantage of small businesses. It just kind of all hit the fan this year in a really awkward way that it's just been difficult to navigate.35:52.9: I guess the question now is when outrageous growth slows down, so like outrageous growth of 2020 and 2021, like what is the result?&nbsp;39:28.8: I think as established boutique owners we're just like really sick of new boutique owners coming in and just like trying to undercut everyone. It's just like, stop doing it. It's not cool.&nbsp;41:53.0: We as boutique owners need better options to buy inventory in a leaner and more efficient way.&nbsp;44:09.7: It's not okay for our industry as a whole to accept that boutiques are underpricing. If you have someone open up down the street and they're not charging enough, it is up to you established boutique owner. Go over there and be nice. Introduce yourself. Be like, Hey, listen, like I've been doing this a long time.44:32.3: As established boutique owners, we need to start becoming leaders in this industry and pushing back on new people.47:38.6: Boutiques are focused on what products make them the most money. Right? What works? Do what makes you more money based on your boutique? What are your top departments?&nbsp;48:13.5: You've gotta know what are your top departments. What's really working? Start to analyze your sales, okay? This is like what I've been doing with so many people. This is part of my process, is I, I help people understand how you analyze sales by department, by price point, by color, and by size.51:22.2: I don't care if your buying plan is for your $ 2,000-a-month boutique or your $ 200,000-a-month boutique. I don't care. You need a buying plan, okay? You need to go to market.&nbsp;53:55.4: Your buy plan is a hundred percent based on your sales plan and then your markup. That's how we get accurate and we understand our sales, we know our sales data, we know our top sellers, and we know how to protect them through the buying plan moving forward.&nbsp;1:03.29: Having a launch day, having a day where you feature something, whether it's new

1:10.5: we're talking about meta, which runs both Facebook and Instagram ads.&nbsp;1:33.8: I think this is something that you wanna do when you start to hit like three, five, $10,000 a month. So $3,000 to $10,000 months in your business.&nbsp;2:45.3: Facebook ads are really an additional way to continue showing people who already like you more of your stuff more often.3:25.5: The easiest way for me to explain what a cold audience is, is that it's people who have never heard of you. They have never interacted with your brand.&nbsp;4:18.9: I always recommend starting with a warm audience, people who know you. Advertise to them because they're just going to buy more.6:00.0: You will get a return. We have people who have spent a thousand dollars a month and they've made back $10,000. I once had a client who spent a hundred thousand dollars on ads that she and I were running kind of on the back end, just the two of us by ourselves. She made a million dollars off those ads one year.7:21.1: Between knowing what to run ads for, you could really scale your business pretty big. So don't count yourself out for Facebook ads, Instagram ads, or meta ads.Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! Facebook&nbsp;IGMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

2:33.4: And so I'm here to remind you that you are a very, very, very powerful being and that you get to decide, you get to have the choice about what it is that you want, where you wanna go. And so I want to tap into what might be holding you back.3:27.4: One of the very first ways that I see people blocking themselves from having a great boutique is fear. Fear of success, fear of failure. Fear of what will other people think. Fear of I'm not good enough. Fear of what if I run out of money?&nbsp;5:08.6: It's okay to be nervous. It's okay to be in a space of feeling unsure about what could happen. It's okay. Feel that feeling. See it.9:20.3: Anyone can set up a schedule, actually. But what I will tell you is that it takes you sticking to that schedule and it takes you deciding that you're gonna show up for that schedule.10:34.4: I find a lot of people that start boutiques just aren't taking themselves seriously. They're not taking the business piece of it seriously. They think, oh, I can just dabble here and I can just dabble there and I can disappear, and I can come in and I can come out. Guys, consistency and patience is what builds a business.12:30.4: So where in your business, again, are you blocking yourself? Where are you in fear not taking action around taking your business more seriously? Stepping up into more of a, what I call a CEO role, right? Boutique, CEO.&nbsp;17:19.0: The third piece of what's holding you back, I will tell you is accountability. What I see so often in my groups, what I see so often happen with boutique owners is we live in our world, our little lonely world, and we don't have the community of positive support.17:57.4: Accountability is why we start to feel more responsible and more serious about our business.&nbsp;21:52.6: I want you to check in with yourself and ask yourself why you're not doing something about it. Why you're not showing up for your business, why you're not showing up for your life. Because something deeper is going on and something is blocking you. So get to that root cause, and start to take some action.&nbsp;Resources:Visit Boutique Training Academy &nbsp;- If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.NEW BOOK #TheRetailMindset available on AmazonLet’s be friends!&nbsp;Facebook&nbsp;IGMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! Facebook&nbsp;IGMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

2:03.3: When I was a new boutique owner with my business, the fashion truck, I avoided a lot of mistakes because I had corporate retail experience. That's why I'm here. I worked for over seven years for big companies like Abercrombie and Fitch Club, Monaco, in their corporate office as a buyer.3:20.4: First and foremost, I knew that I should not have something for everyone. When you have something for everyone, you have nothing for no one. 4:21.0: The more niche and narrow you can get with your ideal customer, really understanding who they are, how old they are, keep it tight, like 10 years. 5:27.3: I hate to say this, but most people come to me when they're really far down the road and they've bought way too much inventory. When you start buying inventory, you've got to track it.7:10.5: The other big mistake I see people make is that they just are on every single platform. They think I have to be on TikTok dancing and going viral. I have to be doing reels. I have to have a Facebook group, a Facebook page. It's too much. 7:24.9: When you first start out, you've really got to focus on one, two, maybe three platforms where you can repurpose content, you can stay consistent on everything and really focus on being good for your ideal customer in those small places.10:30.4: No one remembers what's new arrivals and not, you could re-show things over and over for a long time, and there's always gonna be those people who are like, oh, I didn't see that, or, and then there's gonna be the people who are like, oh, I've seen that eight times and I still don't want it.Resources:Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.NEW BOOK #TheRetailMindset available on AmazonLet’s be friends! Facebook&nbsp;IGMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!Links you'll need from this episode:Maximizing Your Boutique's Growth Potential: Strategies for Success from a Retail Prohttps://www.boutiquetrainingacademy.com/maximizeOverworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaidState of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/stateHow to Start a Clothing Boutique On Demand Training: www.boutiquetrainingacademy.com/registration-pageMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!Links you'll need from this episode:Maximizing Your Boutique's Growth Potential: Strategies for Success from a Retail Prohttps://www.boutiquetrainingacademy.com/maximizeOverworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaidState of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/stateHow to Start a Clothing Boutique On Demand Training: www.boutiquetrainingacademy.com/registration-pageMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!Links you'll need from this episode:Maximizing Your Boutique's Growth Potential: Strategies for Success from a Retail Prohttps://www.boutiquetrainingacademy.com/maximizeOverworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaidState of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/stateHot to Start a Clothing Boutique On Demand Training: www.boutiquetrainingacademy.com/registration-pageMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Welcome to Season 7! Links you'll need from this episode: Overworked and Underpaid Training: www.boutiquetrainingacademy.com/underpaid State of the Boutique Industry Webinar: www.boutiquetrainingacademy.com/stateMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Links you'll want from this episode: State of the Boutique Industry FREE Webinar https://www.boutiquetrainingacademy.com/state www.shopboutiqueceo.com for The 2023 Boutique Calendar! Courses: www.boutiquebasicsbootcamp.com www.boutiquetrainingacademy.com/skysthelimitMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Why boutiques are one of the most profitable businesses you can start in the US! Free Where to Buy Inventory Guide: https://www.boutiquetrainingacademy.com/inventory Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram @stylishandsuccessful and @boutiquetrainingacademy Hacking the Holidays Masterclass replay: https://www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Thinking about starting a mobile boutique or adding a mobile boutique to your business? This is the podcast for you to listen to! Mastering Your Mobile Boutique Masterclass: https://www.boutiquetrainingacademy.com/offers/FcVeLdws Free Where to Buy Inventory Guide: https://www.boutiquetrainingacademy.com/inventory Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram @stylishandsuccessful and @boutiquetrainingacademy Hacking the Holidays Masterclass replay: https://www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Just getting started? Let’s Grow Your Boutique Together: https://www.boutiquetrainingacademy.com/offers/V3rfni2q Income Estimator: www.boutiquetrainingacademy.com/inventory Follow Emily on Facebook Follow Emily on Instagram Hacking the Holidays Masterclass replay Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Just getting started? Let’s Grow Your Boutique Together: https://www.boutiquetrainingacademy.com/offers/V3rfni2q Income Estimator: www.boutiquetrainingacademy.com/income Follow Emily on Facebook Follow Emily on Instagram Hacking the Holidays Masterclass replay Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Book Your Spot for the Free Live Webinar-- How to Start a Clothing Boutique: 5 Critical Strategies to Make Money From the Day You Launch at: https://www.boutiquetrainingacademy.com/pl/2147620265 Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram: @stylishandsuccessful and @boutiquetrainingacademy Hacking the Holidays Masterclass replay: www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram: @stylishandsuccessful Hacking the Holidays Masterclass replay: www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

On this #carisode, Emily talks about the 3 D's that you need when you are a boutique owner. Follow Emily on Facebook: /stylishandsuccessful Follow Emily on Instagram: @stylishandsuccessful Hacking the Holidays Masterclass replay: www.boutiquetrainingacademy.com/holidaymc Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Emily breaks down the difference between markets and shows (and why a lot of times retailers interchange those terms), how vendors at markets and shows work, and why going to shows/markets is going to help you grow your boutique business. Follow Emily on Facebook Follow Emily on Instagram How to Shop at Market Mini Course: https://www.boutiquetrainingacademy.com/offers/jzoZPAQo/checkout Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Emily for another quick episode discussing a very common mistake that boutique owners make and that is overbuying inventory, especially when you start to grow. Follow Emily on Facebook Follow Emily on Instagram Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Emily for a quick #car-isode discussing a very common topic that recently came up in one of our paid courses private Facebook groups and her response to that student. We know that there are plenty of you out in boutiqueland that are feeling this way or have felt this way in the past so Emily is here to offer some tips to help you overcome to feeling of overwhelm and to work on putting one foot in front of the other. Follow Emily on Facebook Follow Emily on Instagram Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutube Discover The 6 Easy Steps To Mastering The Numbers Of Your Business: www.boutiqueclasses.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

In this episode of the Boost Your Boutique Podcast, Emily is joined by Ariane Braverman, owner of Ariane’s Jewel Box and Boutique Training Academy Coach. They look back on their time in corporate retail, chat about accessories and intentional product assortment, and reflect on the importance of not crying over handbags. Don’t forget to schedule a Roadmap Call if you’re interested in enrolling in Six-Figure Blueprint. Enrollment is open now until June 24th, 2022. https://www.boutiquetrainingacademy.com/six-figure-blueprint Join the free Facebook Group: www.emilyfbgroup.com Follow Emily on Instagram: @stylishandsuccessful Check out Emily's YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

In this episode of the Boost Your Boutique Podcast, Emily talks about three concepts that are taking you out of the boutique game! Get ready to change your mindset on popular words that we frequently hear in Boutique Land. Enjoy! 🏖 Don’t forget to join the waitlist for the 2023 Rich Retailer Retreat! Space will be limited to 20-25 tickets next year. emily-benson.mykajabi.com/rich-retaile…2-palm-beach Join the free Facebook Group: www.emilyfbgroup.com Follow Emily on Instagram: @stylishandsuccessful Follow Andrea on Instagram: @andreamkenney Check out Emily's YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

In this episode of the Boost Your Boutique podcast, Emily shares what she has seen boutique owners doing that may be hurting their businesses without them even knowing it! Follow Emily on Facebook: Boutique Training Academy with Emily Benson Follow Emily on Instagram: @stylishandsuccessful Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Emily with special guest Anna Reid to talk major moves in your boutique biz, adding styling and juggling motherhood as a boutique CEO! Follow Anna on Instagram @annareid Follow Emily on Facebook: Boutique Training Academy with Emily Benson Follow Emily on Instagram @stylishandsuccessful Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Let's talk about fear of failure, why I don't think failing is a big deal, and how to change your mindset around the word failure. Follow Emily on Facebook Follow Emily on Instagram Last opportunity to get your tickets to the 2022 Rich Retailer Retreat. Tickets available at: www.richretailerretreat.com Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

On this episode of Boost Your Boutique, Emily talks about why you should attend events and about her upcoming retreat. Tickets available at: www.richretailerrretreat.com Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

We have an Encore Episode all the back from Season 1 of the Boost Your Boutique podcast this week! A Quick Start Guide to Opening a Boutique! For new and seasoned alike, you'll find the best tips and tricks to getting started opening your store that you can't find anywhere else on the web, right here. To get the Ultimate Boutique Bundle which includes 'The Ultimate Boutique Handbook' and 'The Ultimate Boutique Workbook' simple use this link: https://emily-benson.mykajabi.com/store. On this episode you'll learn: 1) How to set an intention for starting your business, who you desire to serve, and how you'll sell to them 2) THat you need to write a business plan and what needs to be in said business plan, including a target target profile, financials, startup and ongoing costs, a retail pricing structure and mode of selling. 3) How to make your business legal including where to go and what to acquire at the federal, state and local level. Emily is going to tell you exactly where to go and why. Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook Group: www.emilyfbgroup.com Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

On this week's episode of Boost Your Boutique, Andrea steps in for Emily as host and shares with the BYB listeners a little bit of what you get as part of some of the course in Boutique Training Academy. This podcast was a recording of a training that was done inside Boutique Basics Bootcamp and Six Figure Boutique Blueprint this past December. All three programs are currently enrolling through January 21st, 2022! Boutique Basics Bootcamp: www.boutiquebasicsbootcamp.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com High Vibe Boutique Mastermind: www.boutiquemastermind.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

On the first episode of season 6, Emily covers how to host a pop up for your boutique. After being a part of hundreds of pop ups during her time as a boutique owner, she has some great tips & tricks for getting started. Buy my brand new book The Retail Mindset Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook Group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com Check out my YouTube Channel: bit.ly/emilyyoutubeMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

After working as a merchant in corporate retail for 10+ years, Emily shares with you the behind the scenes of vertical retail and how she has used those skills to help some of her clients develop their own clothing lines within their boutiques. Not quite ready to start your own clothing line from scratch but have some ideas you are dying to bring to life? Emily breaks down how to start into developing your line from smallest to largest investment. Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Is the boutique industry over saturated? Listen to Emily's opinion on this question and more in this episode of the Boost Your Boutique podcast! Boutique Basics Bootcamp Self Study is open through 12/13: www.boutiquebasicsbootcamp.com Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

In this episode of the Boost Your Boutique podcast, Emily dives in why she is not a fan of boutique owners (or anyone!) calling themselves a 'hot mess' and how this term can affect your mental health. Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

A veteran boutique owner with 14+ years in the boutique industry, Jenny Livits shares with us her journey in retail and how she has used her boutique to develop an entire personal brand including her own styling business. Find Jenny on Instagram: https:///www.instagram.com/wds_byjennylivits Buy my brand new book The Retail Mindset 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available! www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

This week is the third and final installment of a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about the affects that LuLaRoe has left on the boutique industry - both as a whole and on the consultants who have left and opened independent boutiques. **Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a boutique owner herself** 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

This week we start a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about everything that I feel LuLaRoe did right as a business. **Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a boutique owner herself** 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

This week we start a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about everything that I feel LuLaRoe did right as a business. **Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a boutique owner herself** 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.comMentioned in this episode:Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy Join Boutique Training Academy Inner Circle Today! Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy