If you’re constantly struggling to find more clients, there’s more to marketing your studio than simply “getting the word out” about your business. Do your leads know you? Do they trust you? Do they like you? If not, this is a major problem that you need to solve. Listen now to find out how you can use go-giver marketing to jumpstart a relationship with fresh leads to help grow your business!

Mastering is a dark art that the average person has no idea how to comprehend.  Because of this, it can be a struggle to build a thriving, steady, sustainable mastering business.  How do you stand out from the crowd as things get more and more crowded? How do you get clients to give you a chance?  How can you get your first handful of clients? Listen now to learn from how Chris Graham grew his mastering studio to six figures.

You have a solid website, a badass portfolio, and people are starting to show more and more interest in hiring you.  Now you need to turn those leads into clients. If you want to start closing sales like a badass, make sure you have five key systems in place to make this easier… even if you suck at “selling yourself”.  Listen now to learn what these systems are and how you can implement them to give your business the boost it needs!

Whether you’re relying on word-of-mouth, cold outreach, organic social media, or paid advertising, the way you set up your Instagram profile can make or break your efforts.  That’s why this week we brought on Brandon Brown of Media Whisper to share his expertise about all things Instagram.  Listen now to find out how to set up a social media presence that helps you pre-sell clients before they’ve even contacted you.

Out of sheer curiosity, I checked the Facebook Ads platform to see how much I’ve spent on advertising so far.  $254,336.67 This has all been done with a 2.65x return on ad spend (i.e. I make $2.65 for every $1 spent).  The result is that all of my businesses have benefited from what I’ve learned during this journey.  In this episode, I want to talk you through what I learned, how it applies to your studio, and what you can do to start unf*cking your marketing funnel.

Right now struggling studio owners have two choices: Choice A: You can stick your head in the sand, complain about the end of the world, and wait around for months until this is all over.  Choice B: You can take action to turn things around by understanding that just because things are bad for some people (let’s be real, many people), doesn’t mean that you can’t get clients! Mark Eckert is kicking ass in the indie-pop world. Listen now to find out how you can do the same for your business

I’ve seen businesses in similar niches, with similar resources at their disposal, and similar family lives who are in completely different places only 1 month into this quarantine. One is falling apart. The other lost all of their upcoming projects, but they’ve decided to pivot their business to something they can still do remotely. Why is there such a big difference between these people? It all comes down to mindset. Nothing else matters if your mindset is fucked.

Now, more than ever, many studio owners have an abundance of free time on their hands. What you do with that free time is going to separate the winners from the losers when this is all over.  Which side do you want to be on? Listen now to learn 5 things you can work on today to make sure your studio is ready for the onslaught of customers tomorrow!

The audio industry has been hit hard by the COVID-19 crisis. Studios around the world have had their bookings wiped out, and everyone’s scrambling to adapt.  So, what can we do to make it through this crisis and come out of it stronger than we were before? With no slowdown in sight for COVID-19, there is still a light at the end of the tunnel that we need to keep moving toward.  Listen now to find how you can adapt your business so that you make it through this crisis as strong as ever.

This virus isn’t going away soon. As things continue, reality becomes bleaker and bleaker. But it doesn’t have to mean the end of your business! Joe Wadsworth's business has over 30 audio engineers and producers on staff, and he’s in the process of hiring more simply because he can’t keep up with the amount of work coming in. Listen now to find out what sets Joe’s business apart from all the other recording studios who are struggling right now so you can make it through this crisis.

The audio industry has always been one to change quickly due to advances in technology, however, this is the first time we’ve ever been forced to rapidly adapt due to a virus.  Fortunately, you can create a business that will not only put food on the table for you and your family, but also let you continue working from home until the COVID chaos dies down. Listen now to find out how you can build a business that will let you survive the coming months without having an existential crisis.

This isn’t a bullshit clickbait episode title. We ALL do these two things, and they’re potentially wrecking our businesses, personal lives, and relationships. This first step to recovery is understanding what these two things are. The second step is admitting that you do these things. Listen now to find out what these two things are, how they affect your lives, and what you can do to stop.

Listen now to find out how you can earn more per hour, increase your productive time, and start growing your business to new heights.

Listen now to find out how you can create high-class proposals and drive your leads to become clients without spending an arm and a leg.

If you have questions about running your business, you aren’t alone. Even experts strive to improve by constantly investing in their education. To answer some questions you might have, we’ve collected questions from the Group Coaching Calls asked within the Profitable Producer Course community and are presenting them here for you. Listen now and think about what applies to you so you can use the things you should use, but don’t jump into anything that wouldn't be worth it for your specific busin

Whether it’s because of social anxiety, awkwardness, or stubbornness, audio engineers tend to play the lone wolf. We’d rather sit in our dungeons and mix than actually speak to another human. What if I told you that being a social troglodyte isn’t the fastest or most-effective way to move your business forward? John Ruben is a fantastic example of what you can do when you surround yourself with incredible people. Listen now to learn how John went from rapping to selling a company to Disney

It seems like you’re working every waking hour of every damn day, but your income hasn’t budged.  As a matter of fact, your income has been stagnant for the past 3 years.  What the hell do you do to fix this?  Welcome to Jim Stewart’s life 12 months ago. He was in this position – trying to figure out what the hell he could do to get himself out of a three-year rut.  Listen now to find out how Jim doubled his income in 1 year. 

Do you struggle with niching down and finding what you’re “made” to do? Maybe it’s just you being a stubborn engineer personality… Some of the most popular businesses in the world almost failed but because they were willing to pivot and focus on a new ideal customer they’ve become massive successes. Listen now to hear Chris Graham and Andy J. Pizza of Creative Pep Talk discuss finding what you’re born to do!

As an engineer in a small town, sometimes you just hit a wall… You’ve worked with everyone, and even with repeat clients, you can’t earn more money in your current situation. So what do you do? Move halfway across the country and start giving donuts to people working at music studios… You may just end up getting a Grammy nomination and working with Kanye West. Listen now to find out how you can follow in the footsteps of Jesse Ray!

Do you have problems talking to your clients? Do leads (potential clients) balk during negotiation, costing you the deal? By asking questions you can lead your clients and leads gently to the conclusion that you want them to find so they don’t get defensive or feel threatened. Questions also let you solve their problems more easily because you know exactly what they’re trying to accomplish with their music. Listen now to find out how you can improve your business by asking the right question

Are you stuck in a dead-end, draining, stressful job with bad hours that you just want to quit? Is the only thing stopping you from leaving that job to pursue audio the fact that you need the money? Chances are, it might be easier than you think to swim in a blue ocean instead of drowning in the red ocean. Listen now to find out four different ways Chris and Brian would start a successful audio business if they were starting from scratch in 2020!

Can you feel the rising tide? The world of online mixing is becoming more and more saturated with engineers who all do the same thing. Are you one of those engineers, drowning in the masses? Listen now to find out how you can set yourself apart from everyone else so you can be in a blue ocean by yourself rather than the red ocean filled with sharks.

Have you been waiting for some magical moment to raise your rates? Maybe you think you need a Grammy before you’ll be able to charge more, but the reality is, you may be ready NOW.  Every day that you put this off is a day that you’re missing out on earning more, weeding out bad clients, and achieving a better work/life balance.  It can be scary, but if you follow the advice we share here, you may be pleasantly surprised.  In fact, it could be the best thing you’ve ever done for your bu

You’ve hit a wall… You just aren’t getting enough clients… There’s only a small trickle of people coming through your door… Marketing sounds like a great idea, right? Think again! Marketing a subpar product will result in a subpar response. Even if you’re an amazing engineer, chances are there’s something you can improve in your business so you can earn more money in an efficient manner, without jumping straight to marketing. Listen now to hear how you can improve your business s

Most audio engineers are prone to having the personality of a technician. Cold, ego-filled, and always right, we have a reputation of being difficult to work with. To be a successful business-owner, technicians need to learn how to balance their personalities can all co-exist with the inner artist. Learn how you can successfully pacify each of your conflicting personality traits to run your business while making friends and keeping clients happy by listening now!

When your business hits a plateau and your income has stagnated (or worse, decreased) it can be a stressful, terrifying time.  Let’s fix that – find out 5 reasons for plateaus in your business, and how you can solve the problem so you can continue growing your business!

You hustle and grind–day in and day out… You work so much that you often forget to eat, or worse, your meals consist of potato chips and soda. That’s just how life is, right? By neglecting yourself you are digging a hole… deeper and deeper and deeper.  It’s time to take a step back, reset your focus, and take care of THE most important part of running your business… you. But what exactly is self-care? Learn how the right balance of stress+rest can be rocket fuel for your studi

In 2012, I had my first nightmare client when it came to revision requests. I was mixing 5 songs for a band, and it turned into one of the worst projects of my life. I had entered Revision Hell. If you’ve never experienced anything like this, I envy you. It’s only a matter of time before you experience a project like this. The good thing is that it forced me to re-evaluate how I handled the revision process... Today, we’re going to discuss how to keep this from ever happening to

As an audio engineer, you probably think in a very specific way… Along the lines of “this is what I do, and this is how I do it.” But what if a client expected you to do a little something different? That’s what happened to Brandon Rike, a merch designer turned creative director when Twenty One Pilots expected him to do all of their graphics work. Now, Brandon consistently works with some of the biggest names in music... Listen now to find out how Brandon built a great business.

Are you sick and tired of chasing leads to get more work? Do you come across songs you worked on a year ago only to see it has 5 million streams… and you weren’t credited?  For some, passive referrals are a huge potential source of leads… Are you one of the many audio entrepreneurs missing out on tons of potential clients? Find out how to start getting more passive leads today!

Seth Mosley’s audio career can be considered “successful” in every sense of the word. His accolades include a Grammy Award, 25 number one singles, Producer Of The Year from Billboard Magazine, as well as Songwriter of the Year Awards from SESAC and The GMA Dove Awards. Listen to this week’s episode to find out how Seth went from recording friends in his parents' basement in Circleville, Ohio, to building a seven-figure audio business without any formal training.

Do you struggle with remembering the lessons you learned from books, videos, and lectures in the past year? What about the last few months, or even days? What good is self-education if you can’t actually recall what you learn? Ready to find a better learning method that really does work? Find out how you can retain more of the content you take in by listening to this week’s episode!

Have you struggled with having a steady stream of incoming leads for your studio? You’ve thought about starting a podcast… but failed to take action because “it’s just so over-saturated already.” Wrong.  The industry is just getting started. If you can jump on this content bandwagon now, you’ll be setting your business up for success in your niche over the next 5+ years.  Take a listen to this episode and find out how and why you should start a podcast!

Most audio engineers think of themselves as the hero who can solve all of a band’s problems. The “all-knowing mighty source of knowledge” to the lowly pleb musician.  If that’s you, you’re doing it wrong. As a producer/engineer/whatever, you’re better off playing the role of the guide, while understanding that your client is the hero. If you can adjust your business to become the guide who helps your clients along their journey, you’ll be adding more value to your relationships with

You’ve been asking for this for a long time… It’s something that has the potential to change your life… But only if you take action because this episode is the “advice buffet” to the extreme. This episode is a list of Chris and Brian’s favorite books that have influenced their lives and could potentially do the same for you! Which books are right for you? Take a listen now to see which ones might fit your situation, and which might not. Also, Brian recorded a really stupid intro

Vegetarians and vegans avert your ears… Today we’re killing cows. Before you report us to PETA, hold up! We’re talking about figurative cows – sacred cows and their close relatives the purple cows. But what do these terms mean in the audio industry? Find out what they are, and why you might need to slaughter a sacred cow on the road to becoming a purple cow on this week’s episode!

In a huge announcement last week, Spotify confirmed they purchased SoundBetter.com for an undisclosed amount.  What does this mean for audio engineers across the globe? Is SoundBetter worth joining as an audio professional? Is there a boatload of money to be made, or should we stay away? Find out the potential pros and cons of this acquisition and how it could affect your career by listening to this episode today!

Your mind is constantly filled with doubts. You second-guess yourself about everything.  Every time you hit a roadblock in life, you crumble. You feel like an imposter when it comes to running your studio. How can you change this?  There’s no silver bullet, but there are positive mindsets you can nurture in order to stave off the negative thoughts in your head.  Find out how to improve your mental health, your life, and your business with four positive mindsets by listening to this episode

You always struggle to make progress in your business. Everyone seems to be against you. You can’t hire anyone because they’ll never do it as well as you can. You simply can’t bring yourself to leave the security of your day job. These are all symptoms of negative mindsets that are holding you back from your full potential as an audio engineer and entrepreneur! Listen to this episode now to find out how you can identify and eliminate 5 toxic mindsets that are ruining your chances of suc

Are you one of the people who build incredibly complex systems to make your business more efficient, only to have the system break every other day? Or are you the person who does lots of work to avoid doing other work, like promoting your business? Learn how to avoid over-complicating your business and leave your fear of failure in the dust by listening now!

So you’ve spent time working on your business… You’re at the point where you’ve saved time where you can, but you still need more customers to grow your income.  Without customers, this is just a hobby. It’s time to focus on 3 different areas you can work on to improve your long-term income.  Take a listen to part two of this series to find out how you can work ON your business to get more clients!

You’ve heard us talking about working ON your business rather than IN your business time after time… But what should you actually be doing during that time? In part 1 of this topic, we give you specific things you can do now in order to save time for the rest of your career.  The goal of this episode is to help you win back your time so that you’re able to re-invest that time into your business. 

You’ve invested thousands of dollars in gear, and you’ve been busting your a$$ to get clients, but it’s been a struggle to get them at a fair rate.  To make things worse, the guy down the street started doing $5 mixes.  What should you do? Join us to discuss the topic of $5 Craigslist mixes, what you “should” be charging, and how to compete with the lowball competition in your area. 

You’re the most frugal shopper, spending hours clipping coupons, comparing prices down to the penny at the store, and maximizing your savings… If you’d just saved that hour you clip coupons every week, and sent someone else to the grocery store for you, you’ll have another hour of time to work on or in your business. Every time you make a choice, you are setting your priorities and you may be inadvertently costing yourself money or time by making the wrong choice – even if it seems the right

Do you run a successful business, but find yourself stressed out about finances? Does it affect your creativity to the point that you aren’t making your projects the absolute best? If your finances are a shambles, chances are your business isn’t very stable, and neither is your personal life. It’s time to make a change. A big welcome back to Graham Cochrane of The Recording Revolution as he talks about potential solutions and fail-safes to make sure that you can survive difficult times!

As a business owner, there are thousands of different problems you could face during your career. Many entrepreneurs try to figure out the answers themselves… But that’s 100% the wrong move! In The Six Figure Home Studio Community on Facebook, thousands of studio owners interact and support each other to help to build their businesses. This week on the podcast, Brian and Chris tackle some of the biggest problems studio owners like you face every single day. Don’t miss out!

Every single month, hundreds (or thousands) of people are checking out your studio’s website.  95% of those people will never contact you in any way, shape, or form. They simply weren’t ready for your service when they found you.  What if I told you there was a way you could stay top-of-mind with those thousands of leads for around $30/mo? Enter the #1 most effective way to spend ad dollars. If you have a limited budget, don’t waste it on marketing to cold leads. Try retargeting!

So you’ve spent hundreds or even thousands of dollars on advertising your studio… But not much has come from it. You might think there’s an issue with your website, or worse, your portfolio – but that’s probably not the case. What you might need is a lead magnet. When you’re advertising your studio, trying to sell directly through ads is highly inefficient. By using lead magnets, you can build relationships with people who see your ads, as well as leads who come to your site organ