Wayne Stanley is a storytelling expert, as well as the owner and Chief Inspiration Officer of Bowe Digital, with a passion for helping small businesses craft messages that resonate. We spoke about the essential art of creating impactful stories that not only grab attention in today’s fast-paced world but also convey authenticity. With years of experience in marketing, Wayne shares his insights on how listening is the first, critical step in building a story that stands out.A lot of small businesses, Wayne notes, “struggle with how to really differentiate what makes them different than someone else.” His approach centers on meaningful listening—engaging in real conversations, not just online surveys—to understand what customers value most. This focus helps businesses uncover stories that reflect true customer experiences rather than imposing a brand-driven narrative. “If you don’t take the time to really listen,” Wayne explains, “then you can’t create the best story possible.”Wayne also emphasizes the internal culture that supports storytelling, sharing how a motivated team can bring these stories to life. He recounts a touching moment with a client of 30 years who, after working with Bowe Digital, told him, “I have a new fire in my belly… I feel like I can go and sell this and make my living.”Key TakeawaysListening is the Foundation: Effective storytelling starts with listening—to customers and team members alike.Escalator Pitching: Wayne shares a unique twist on the classic elevator pitch, highlighting the need for quick, powerful messaging in today’s fast-paced environment.Beyond AI Tools: While AI can help jumpstart ideas, Wayne believes it can’t replace the emotional depth and connection humans bring to crafting stories.Work-Life Integration: Wayne’s philosophy of “ultimate freedom with ultimate responsibility” has earned Bowe Digital accolades as one of Indiana’s best places to work, with a remote team culture built on respect and flexibility.Wayne’s perspective reminds us that impactful storytelling isn’t just for big brands—it’s accessible to anyone willing to listen closely and speak authentically. Tune in to discover how to create stories that not only stick but also inspire.

Kapil Dhiman is the visionary co-founder and CEO of Quranium, a company dedicated to building the next-generation quantum-secure infrastructure for a decentralized future. In this episode, we explored the urgent need for blockchain evolution as computational threats grow and security risks increase. Kapil shares his journey from consulting at PwC to leading a team that aims to safeguard the future of digital assets against emerging quantum computing risks.Our conversation covered Kapil’s unique path, his break from the corporate world to rediscover purpose, and how he ultimately found a calling in the convergence of quantum computing and blockchain technology. “Our digital infrastructure, the digital world that we rely heavily on today, everything is digital… is going to be shaken,” he notes, emphasizing the precarious state of existing security protocols.Throughout the episode, Kapil introduces three innovative layers that Uranium is developing to enhance blockchain scalability, security, and interconnectivity. His goal? To establish a secure, quantum-resistant network that stands the test of time—an infrastructure where even “machine-to-machine” interactions can happen seamlessly and securely. He provides real insights into the architectural groundwork and the vision guiding his team of over 120 specialists across three continents.Some key takeaways from the episode include:Security Gaps in Blockchain: Kapil reveals how current blockchain security protocols are insufficient for the future, explaining, “The encryption that secures all these blockchains was invented in 1985, and it’s not enough anymore.”Quantum Computing and the Threats Ahead: With computational power evolving, Kapil warns that blockchains like Bitcoin and Ethereum face a ticking clock, vulnerable to quantum-era hacks.Building for the Next Era: Discover how Uranium’s proof-of-work and block DAG layers are designed to address both scalability and security, creating “a Bitcoin which is now quantum secure and 10x faster.”Finally, we discussed Quranium’s roadmap, culminating in the launch of their test net on November 15—a “historic moment for the decentralized world.” To learn more and witness the future of blockchain security, visit uranium.org, and connect with Kapil Dhiman on LinkedIn for the latest on this groundbreaking project.

Tony Ulwick is an innovation strategist whose journey began with a tough lesson at IBM, developing the PC Junior—a product that was anticipated to change home computing but was labeled a failure in the Wall Street Journal almost immediately. Reflecting on this experience, Tony began asking a critical question: "How could we know what makes a product succeed or fail before launching it?" In this episode, we discuss how this question shaped his career and led him to create Outcome-Driven Innovation (ODI), a framework that helps companies systematically uncover and meet their customers’ true needs.We explore Tony’s transition from a manufacturing engineer at IBM to founding Stratagen and developing the ODI method. This unique framework enabled Tony to define success based on what customers aim to achieve—not just what companies want to sell. "People don’t want a quarter-inch drill; they want a quarter-inch hole," Tony explains, capturing the essence of ODI. By mapping out the “jobs” people are trying to get done and measuring success through customer-defined outcomes, Tony reveals a clear process for minimizing market failure and optimizing innovation.Tony also delves into a case study with Cordis Corporation, where he applied ODI to help them break through in the medical devices field. He worked closely with interventional cardiologists to understand their true objectives, discovering that "minimizing the likelihood of restenosis" (the recurrence of blockage) was a top unmet need. Through this insight, Cordis developed the heart stent—a revolutionary device that grew their market share from 1% to over 20% and drove their stock price from $16 to $108, eventually leading to their acquisition by Johnson & Johnson.Key Takeaways:Focus on Outcomes, Not Features: Tony emphasizes how crucial it is to define needs as measurable customer outcomes, saying, "What are the chances your product will address the top unmet needs if you don’t know what they are? Pretty much zero."Map the Customer’s Job: By using ODI’s “job map,” companies can gain a structured view of how their customers achieve their goals and identify what matters most. As Tony explains, "Once I have the job map, I can figure out how people measure success along each step of the way…they want to minimize defects and maximize predictability."Rethink Market Segmentation: Rather than traditional demographics or psychographics, ODI segments customers by unmet needs, which Tony argues is more effective: "Most companies can’t segment around needs because they don’t agree on what a need is or which ones are unmet."This episode is packed with insights for innovators and business leaders looking to take a methodical approach to product development and avoid the pitfalls that lead to market failures. Through Tony’s practical examples and powerful mindset shift, he demonstrates how focusing on what customers truly want to achieve, rather than the products themselves, can transform an entire market.

Robert Kennedy III is a storyteller, a leadership communication expert, and a "public speaking whisperer." We spoke about how to connect with diverse audiences, how storytelling can be a powerful tool for business, and why every entrepreneur should hone their communication skills. Drawing on his experiences—from teaching high school science to navigating business failures and eventual success in corporate training—Robert explains the importance of understanding who you’re speaking to, what they value, and how to “find your voice” to foster authentic connections.In this episode, Robert shares the fundamentals of his Ease Framework: Energy, Ask, Story, and Explain, guiding listeners on how to present with impact. He emphasizes, “Storytelling connects people through experiences,” highlighting how a well-placed narrative can be more memorable than data alone. Whether in sales presentations, client meetings, or company events, Robert illustrates how framing your message around relatable stories can help you build trust, influence, and ultimately drive growth.Key Takeaways:Understanding Your Audience: Knowing your audience’s values and preferences is the first step to connecting. “People don’t listen unless they feel related to or connected to,” Robert explains.The Power of Storytelling in Business: "People are 22 times more likely to remember a fact if it’s wrapped in a story," making storytelling essential for anyone looking to influence or inspire.Public Speaking as an Influencing Tool: Robert insists, “The better you are at mastering language... the easier it is for you to influence,” a vital skill for entrepreneurs.The Ease Framework for Effective Presentations: Robert’s Ease Framework offers a straightforward approach: decide on the key message, find a story, ask engaging questions, and use the right energy to connect with your audience.Join us as Robert reveals strategies to help you elevate your public speaking skills and leverage storytelling as a strategic advantage. Whether you're pitching to investors or inspiring your team, this episode offers actionable insights to help you communicate with clarity, confidence, and impact.

Helen Hanison is a seasoned leadership coach and the author of Unstuck: A Smart Guide to Purposeful Career Redesign. We spoke about her journey from high-flying PR executive to purposeful career coach, unpacking her unique three-act approach to career transformation. Helen’s story reflects a path many professionals find themselves on: successful yet deeply unfulfilled. Her coaching framework offers clarity and direction for those feeling trapped in their careers, helping them align their work with what genuinely matters to them.In this episode, Helen discusses the profound impact of recognizing personal strengths, defining core values, and connecting with a sense of purpose, which she calls the "career compass." She shares insights on overcoming the “success trap,” where external achievements may mask inner discontent: “It’s not just about the outside success… it’s whether you’re pursuing something that feels purposeful.” Helen’s approach resonates for anyone grappling with a lack of meaning in their work or struggling with questions about career direction. Her ACT framework—Alignment, Career Redesign, and Transformation—guides clients through self-discovery to a sustainable, fulfilling career.Key takeaways include:Avoiding the Success Trap: “You might be good at it, but is it right for you?” Helen challenges listeners to differentiate between competence and calling, addressing the need to “realign work with the life they wish they were living.”Creating a Career Compass: Helen highlights the importance of establishing a foundation based on one’s strengths, values, and purpose to guide any career pivot: “Strengths are the tools… values set the direction… purpose gives meaning.”Navigating Inner and Outer Barriers: Helen also emphasizes anticipating potential challenges—both internal and external—so they “don’t have the power to hold us stuck.”If you’re feeling disillusioned with your career, Helen’s framework provides a practical path toward transformation, guiding you to rediscover purpose and unlock a new chapter of meaningful work.

Brandy Burch is the CEO and founder of BenefitBay, and we spoke about how personalized healthcare benefits could reshape the U.S. system. Drawing from her own non-traditional journey through small business leadership and personal healthcare struggles, Brandy offers a unique perspective on tackling healthcare challenges for both employers and employees. From the financial hardships of her pregnancy due to pre-existing conditions to her vision of individualized healthcare solutions, Brandy emphasizes the need for accessible, flexible benefits.One of the most important themes is how U.S. healthcare, despite progress, still leaves many employees without affordable, accessible care. "The average American is not seeking care... because they don’t have the $165 for that office visit." Brandy explains how this gap impacts both the financial and health well-being of families, often leading to missed preventative care and exacerbating long-term costs.We also explored the revolutionary Individual Coverage Health Reimbursement Arrangements (ICHRAs), which passed in 2020. Brandy believes that giving employees personal choice in their healthcare plans is key to solving many of the ongoing problems, but admits it’s a challenge: "You need a solution... your HR professionals can't answer 2000 humans' personal decisions around their healthcare."Her journey to entrepreneurship is particularly inspiring, especially for single parents and those who doubt their ability to succeed in leadership roles. "I have six children... I'm here to prove that you can do all of those things." Brandy's path exemplifies the power of persistence, problem-solving, and passion for creating change in a broken system.Key Takeaways:Healthcare Access: Why many U.S. employees delay care due to high deductibles and out-of-pocket costs.ICHRAs: How this new reimbursement model empowers employees to choose personalized healthcare plans.Balancing Family & Leadership: Brandy’s personal reflections on managing a large family while building a successful business.Employee Culture & Education: How BenefitBay invests in employee education, supporting them with tuition reimbursements, student debt programs, and continuous professional development.This episode is a must-listen for anyone interested in how personalized benefits can bring much-needed reform to U.S. healthcare.

Edwin Carrion is a serial entrepreneur, mentor, and God-made millionaire, known for building several multi-million dollar companies. In our conversation, we spoke about the critical strategies every entrepreneur needs to scale their business, no matter the industry or starting point. Edwin shares how he scaled his first company from a $100,000 debt to over $20 million in just four years, emphasizing that success starts with a clear vision and the right mindset: “If you don’t know where you’re going, you will eventually get there.”Edwin highlights the importance of adopting a millionaire mindset, building efficient systems, and leveraging technology like ChatGPT to automate and streamline operations. He believes that “if you are afraid of investing $10,000, how do you expect to get to a million dollars?” and offers practical advice on creating scalable processes and financial systems that drive sustainable growth.Key takeaways from the episode include:Mindset and Vision: The foundation of scaling any business is having a clear direction and the confidence to invest boldly in both personal and business growth.Systems and Automation: Edwin explains how mapping business processes and adopting tools like ChatGPT can lead to exponential growth.Financial Strategy: He stresses the importance of detailed cash flow analysis to reverse-engineer revenue targets, stating that “the cash flow sheet is going to give us that reverse engineering that we need to understand in order for us to get to a million dollars.”Team Building and Leadership: Edwin reflects on the necessity of building a capable team and mastering the art of delegation: “We need to start thinking about leadership and delegation, because my time is more valuable than me spending time on this problem.”Edwin also shares personal stories about balancing entrepreneurial success with family life and how living a fulfilled life is as important as building wealth: “We work hard, but we have to play hard.”Be sure to stay until the end for a special gift from Edwin, including his Startup Business Super Stack, packed with valuable tools like his Mindset Blueprint and Win-Win Sales Formula.

Roger Igo is an entrepreneur who has lived through it all—success, failure, and redemption. We spoke about his incredible journey from humble beginnings to becoming a leading figure in the events industry, orchestrating over $100 million worth of legendary events annually. But his story isn’t just about success; it’s about survival, vision, and overcoming deep personal and financial crises.Roger shared his rise to the top, from being a kid who’d "do anything for a buck" to owning one of the most prestigious event venues in Houston. He recounts how he hit rock bottom: “I had the $100,000 car in the driveway, and I was looking for loose change in the couch cushions to put gas in it.” Through sheer determination, Roger found a way out of bankruptcy and despair, using his entrepreneurial instincts to broker deals, raise funds, and keep his dream alive.One of the pivotal moments Roger highlights is how he applied the lessons from The Psychology of Influence by Robert Cialdini to not only survive as a bill collector but to thrive, becoming the top performer in his field. “I shot to the top of the board… people were fighting to sit next to me,” he recalls, showing how the power of influence can change the course of your business and life.Roger’s transformation truly began when he harnessed the power of vision. He explains, "The closer you get to fruition, the more clarity you get. It’s like a snowball effect." This clarity helped him raise over $6 million to save his business—without giving up equity or taking on debt—by leveraging his relationships and applying the same grit that got him through the music and real estate industries. Roger’s key to success is simple but profound: "You can get clarity of vision, and once you do, every molecule in your body aligns with it."Key takeaways from this episode include:Vision is everything: Once you can see success clearly in your mind, you can align your actions to make it a reality.Grit and persistence: No matter how many times you fall, as Roger says, "Keep on going"—a theme he’s lived through all 34 of his jobs.The power of influence: Learn how Roger used persuasion techniques from his bill-collecting days to raise millions and build a thriving business without giving up control.Roger’s story is a testament to how far vision, grit, and strategic thinking can take you—even from the brink of bankruptcy. This episode is packed with wisdom on not just surviving in business but thriving, no matter how tough the climb may be.

Jonathan Hunt Glassman is a healthcare expert and CEO of Oar Health, who struggled with alcohol use for much of his adult life. We spoke about his personal journey from battling alcohol dependence to founding a company that provides a daily pill to help others drink less or quit. Jonathan shared how prescription medication transformed his life, saying, "It helped me take back control over alcohol rather than feeling like alcohol had control over me."Throughout the episode, we discussed how medication can be a powerful tool alongside other methods like therapy and peer support for those looking to manage alcohol use. Jonathan highlights the importance of finding a treatment that fits the individual, stressing, "You are an expert on yourself, and your intuitions on what's going to help you achieve your goals…are an extremely valid source of guidance."Key takeaways from the conversation include:Understanding that there are multiple pathways to reducing alcohol consumption, and that medication is an underutilized option.The importance of addressing underlying issues like social anxiety, as Jonathan notes, "A little bit of vulnerability is often the route to connection."The impact of drinking less on one’s overall well-being—whether it's gaining focus at work, improving relationships, or even experiencing unexpected benefits like "clearer skin."This episode offers a relatable, actionable perspective on how taking the first step toward drinking less doesn’t have to be overwhelming. Whether you're struggling with alcohol use or curious about solutions, Jonathan’s story and insights provide inspiration and practical advice for making meaningful change.

Anthony Nitsos is a former medical student who transitioned into manufacturing and eventually finance, and we spoke about how this unique path shapes his approach to solving financial problems for businesses. "I’m not a CFO as much as I am a doctor of money," he explains, using his medical training to diagnose financial health in companies just as a physician would for a patient. Anthony’s perspective is that CFOs need to do more than treat symptoms—they must get to the root cause of issues that plague businesses, particularly when it comes to cash flow and operational efficiency.Anthony draws striking parallels between the human body and financial systems. "A factory is no different than a human body. Where you have blood flow, we have cash flow. Where you have a nervous system, we have an IT system." His background in both medicine and manufacturing enables him to see the interconnectedness of operations and finance in a way that many traditional CFOs overlook. By focusing on optimizing the "central nervous system" of a business—its accounting and financial reporting system—Anthony helps companies not just survive but thrive.We also discussed the critical role of cash flow management. Anthony reveals that most of his time with clients is spent discussing cash, not profits: "I easily spend 80% to 90% of my time with clients talking about cash." He explains that focusing on cash flow forecasting is vital for ensuring a business can meet its operational needs and plan for the future. For entrepreneurs and business leaders, understanding how to manage cash effectively is key to sustainable growth.Finally, Anthony emphasizes the importance of building long-term value. Whether preparing a company for an exit or ensuring ongoing profitability, he underscores the role of a CFO in helping businesses maximize their worth. "What is the purpose of a corporation? To build shareholder wealth, period." From metrics like Annual Recurring Revenue (ARR) to gross margins, Anthony breaks down how businesses can align their strategies to boost valuation and secure future success.A few takeaways from the discussion include:Fixing root causes in your financial systems leads to long-lasting improvements, not just temporary relief.Cash flow management is more important than focusing solely on profit, as it directly impacts a business's ability to operate and grow.A well-structured accounting system is the "spinal cord" of a business, providing the essential data needed for informed decision-making and value creation.Anthony’s approach is all about precision, whether he’s diagnosing financial symptoms or helping a company prepare for its next stage of growth. If you’re an entrepreneur struggling with cash flow, financial reporting, or planning an exit, this episode will provide actionable insights to optimize your business. As Anthony puts it, "Once you fix that root cause, it goes away forever."

Cameron Bawden is a seasoned entrepreneur who built the largest pest control company in Arizona, scaling it from a single truck to over 100 vehicles in less than 14 years. We spoke about his journey of creating and scaling multiple service-based businesses, the systems and processes that fueled his success, and his recent $60 million exit that transformed the trajectory of his career.One of the key highlights of Cameron’s approach is the importance of staying consistent and showing up every day: “That's the thing that I preach now—stay consistent. You got to show up every single day and do those little things that matter.” He emphasized how crucial it is for business owners to wear multiple hats in the beginning but to eventually delegate and build a strong leadership team. Cameron shared insights on the 'rule of seven,' explaining that no manager should have more than seven direct reports to ensure employees feel valued and appreciated.We also dove into his experience with mergers and acquisitions, where he revealed the steps entrepreneurs can take to maximize their company’s value: “I saw how important it was—how they wanted the books, the leadership team, the organization, the systems, the processes.” His transparency with employees about company goals, such as EBITDA margins, has been a game-changer in aligning his team with the company’s vision: "When I was fully transparent... I got so many ideas from people on the front line."Finally, Cameron discussed his personal philosophy on balance—financially, professionally, and personally. For him, giving back to the community through service work, like his annual food drive and helicopter ride giveaways, is a cornerstone of his balanced life.Key Takeaways:Systems and Processes: How establishing scalable systems and empowering the right people can help you scale faster and exit profitably.Consistent Growth: The importance of consistent effort and culture in overcoming the challenges of entrepreneurship.Leadership and Delegation: Why building the right leadership team using the 'rule of seven' is key to business success.Customer Referrals: “We've generated over 25,000 customer referrals.” Learn why customer referrals are invaluable and how to drive them.Community Impact: How giving back through community service and personal involvement creates lasting fulfillment and reinforces company culture.This episode offers real-world insights into scaling service businesses and achieving massive exits while maintaining a balanced and fulfilling life.

Steven Montgomery is the Founder and CEO of ResiBrands, and we spoke about how he went from being a college dropout to leading one of the fastest-growing home service franchises in the nation. Together with Codie Sanchez, Steven is on a mission to build the greatest trades franchises in the U.S., all while bringing dignity back to blue-collar work.Throughout the conversation, Steven emphasized the shift in perspective around home service trades. As millennials reconsider the appeal of desk jobs, opportunities in blue-collar businesses, such as franchising, are gaining traction. He explains, “Being stuck behind the screen isn't as fulfilling as they thought it would be...there are amazing franchise opportunities like ours, and people are really starting to pay attention.”Steven shares how franchising offers a pathway to wealth and freedom for individuals, regardless of their experience in trades. “You don't have to know anything about paint...when you get into a franchise system, you get taught how to hire people who already know the work, and you're building a scalable business,” Steven explains, highlighting the potential for growth and steady cash flow in this field.One of the most significant insights Steven offers is the importance of thoughtfulness in home services. By going above and beyond for clients, businesses can create lasting impressions and drive powerful referral marketing. As Steven notes, “The secret to referral marketing is to give them a story to tell.” He shares how simple gestures, like offering extra services during a job, can turn satisfied customers into enthusiastic promoters.Inspired by the book The E Myth, Steven found that franchising not only allowed him to scale his business but also empowered others to become business owners. "Instead of building something just for yourself, you can empower other people to build legacy and wealth for themselves using your system," he says, pointing to the collaborative nature of franchising.Lastly, Steven emphasizes the critical role mindset plays in long-term success. He advises being mindful of the words we speak, as they can shape our reality: "If you start saying, 'Hey, this business is going to fail,' guess what? It's going to fail...but if you say, 'I'm going to get past it,' you will." His focus on grit and positive thinking offers valuable lessons for entrepreneurs facing challenging times.Takeaways:Franchising in blue-collar industries is a growing opportunity for those seeking financial independence and steady cash flow.Providing thoughtful, unexpected services can dramatically increase client satisfaction and drive referrals.Your mindset and the way you speak about your goals play a critical role in your long-term success.This episode offers practical insights for aspiring entrepreneurs looking to build something meaningful in an often overlooked industry.

Mike Malloy is a seasoned entrepreneur, former Deloitte consultant, and the CEO of Malloy Industries, a company that helps business leaders regain control of their time and scale their businesses through fractional executive services. In this episode, we spoke about how entrepreneurs can effectively delegate tasks, break free from the day-to-day grind, and focus on the bigger picture. Mike candidly shares how a personal tragedy shifted his perspective, teaching him the importance of building systems that don’t rely solely on one person’s energy.Mike introduces the concept of fractional executives, part-time experts who bring decades of experience to growth-stage companies without the overhead of full-time salaries. "The future of work is fractional," Mike explains, emphasizing the flexibility and expertise that these professionals offer. Whether it's scaling a B2B sales operation from $1 million to $10 million or navigating a sudden crisis, fractional executives are the agile, cost-effective solution many companies need.One key insight from this conversation is the idea of solving business problems with "who, not how." Instead of asking, "How do I solve this?" entrepreneurs should be asking, "Who can solve this for me?" Mike walks us through how Malloy Industries quickly connects businesses with vetted fractional leaders who can step in and immediately provide results. "You've got a hair-on-fire problem," Mike says, "it's not going to wait six months." Fractional executives are the answer to those urgent, high-stakes challenges.Here are a few takeaways from our conversation with Mike:Delegate with confidence: Fractional executives can take ownership of entire business functions while you focus on growth.Buy back your time: You don’t need to be in the weeds every day. Let experts handle the areas that aren’t in your zone of genius.Tailored to your needs: With the Malloy Match process, you'll find a fractional executive who not only solves problems but fits seamlessly into your company's culture.Mike's deep commitment to helping entrepreneurs balance business growth with personal fulfillment shines through as he shares, "I've built this whole business around my love of education, supporting entrepreneurs, and helping them build impact into the DNA of their companies."Learn more about how fractional executives can help you scale, delegate, and reclaim your freedom in this insightful conversation with Mike Malloy.

Dr. Michael Breus is a clinical psychologist and renowned sleep specialist, best known as 'The Sleep Doctor.' We spoke about the overwhelming complexity of wellness today and explored how to simplify it by focusing on three core pillars: breathing, hydration, and sleep.Michael shares his insights on how the wellness industry often confuses people with countless new trends, stating, "I've got to be honest with you, it's confusing as hell. I don't know if I'm supposed to have a green drink, a sauna, or hydrate." Instead of chasing after every new fad, Michael emphasizes the importance of getting back to basics, starting with something as fundamental as proper breathing, "Many people are shallow breathers... I can teach you how to do that without necessarily having medications." He also explains how hydration and consistent sleep form the foundation of well-being.One of the most intriguing takeaways is Michael’s concept of ‘chronotypes,’ the genetic patterns that dictate whether you’re an early bird, night owl, or something in between. As Michael puts it, “It’s the ultimate cheat code for life... Once you know your chronotype, everything gets better and easier.” He further reveals how aligning your sleep schedule with your chronotype can lead to better performance and even allow you to sleep less while maintaining high energy.Another key insight is his 'napa latte' technique, which boosts productivity with a perfectly timed combination of coffee and a 20-minute nap. It's not just about wellness for Michael; he also draws parallels between sleep and entrepreneurship, likening consistent sleep habits to “compounding interest,” providing long-term benefits even in high-pressure situations.Key Takeaways:Master the basics: Breathing, hydration, and sleep form the essential foundation of wellness.Chronotypes matter: Understanding your genetic sleep pattern can help you optimize your day.Practical tools: Techniques like breath work and the 'napa latte' offer quick ways to improve focus and energy without complex routines.Sleep as an investment: Consistency in sleep builds long-term resilience, much like compounding interest in financial terms.Michael’s practical and engaging approach offers listeners valuable takeaways to simplify their wellness routines without spending money on gimmicks. He distills the chaos of wellness into actionable steps, proving that sometimes, less is more.

Larry Mietus is an experienced independent business consultant, speaker, author, and educator with nearly 20 years of consulting expertise. We spoke about the profound impact of ego on business leadership and success, the power of self-awareness, and how excuses often prevent entrepreneurs from reaching their full potential.One of the key themes Larry highlighted is the role ego plays in holding businesses back: “I always tell people there is a line in the sand, and I want people to get up to about a 16th of an inch away from the line… but never cross over that line to the arrogant side.” According to Larry, leaders often create their own obstacles by allowing arrogance to take root, limiting their capacity to learn, trust their team, and scale their businesses.We also explored the importance of understanding financial acumen and distinguishing real opportunities from distractions. Larry shared that many entrepreneurs struggle with their finances, admitting that, “A lot of them look at me and go, ‘I don’t know.’” This lack of financial literacy can lead to poor decision-making and missed opportunities.Takeaways from this episode include:Ego vs. Confidence: Confidence is crucial, but crossing into arrogance can isolate leaders and hinder growth.Excuses Sabotage Success: Entrepreneurs often rely on excuses, like “we tried that once,” instead of taking responsibility and finding solutions.Financial Literacy is Key: Understanding how your business makes money is fundamental to long-term success, and many entrepreneurs overlook this critical aspect.Real Opportunities vs. Distractions: Not every exciting idea is worth pursuing—Larry emphasizes the importance of evaluating ideas strategically.Larry’s candid advice offers actionable insights for entrepreneurs looking to overcome internal barriers and lead their businesses with purpose and clarity.

Yoav Zimet, founder of Rythm, transformed a side project into a platform that reshaped how millions experience music together. What started in 2016 as a way for Yoav and his friends to share music while gaming evolved into a global phenomenon, reaching 30 million monthly users. “I built this app on Discord that would join our call, play music for all of us to listen together,” Yoav shares, highlighting the simplicity that drove the platform's growth.Rythm quickly gained traction, but in 2021, a notice from YouTube forced its shutdown, leaving its community without a solution. “An entire community of users was left without a good way to listen to music with their friends,” Yoav recalls. Determined not to let this be the end, Yoav and his team spent two years acquiring music licenses and rebuilding the platform. Now, in 2024, Rythm is back—stronger than ever, compensating artists for every stream and providing an enhanced user experience.In our conversation, Yoav emphasized the critical role the community played in Rythm's development. User feedback shaped the platform’s features, fostering loyalty and engagement. “I had millions of people helping me build it,” he explains. This collaborative approach created a sense of ownership and connection among users, a key factor in the platform’s enduring success.Yoav also shared the challenges of navigating the complex world of music licensing and the resilience required to overcome setbacks. “After a lengthy process, I secured deals with the top music companies,” he explains, underscoring the importance of persistence in turning Rythm into a legitimate business.Key takeaways:Community-driven innovation: Listening to user feedback helped Yoav shape Rythm into a platform that truly resonated with its audience.Overcoming setbacks: Despite facing major hurdles, including the shutdown of Rythm, Yoav’s determination and adaptability helped him rebuild and reimagine the platform.The future of digital connection: Rythm is leading the way in creating shared, authentic experiences in an increasingly digital world, making music a bridge for deeper connections.Tune in to hear Yoav’s inspiring journey and how he brought Rythm back, offering even more to its users and the music community.

Val Narodetsky is a serial entrepreneur who transformed a $7,000 loan into a seven-figure exit, and in this episode, we spoke about how his journey shaped the purpose-driven mission of Hire Odesa. Drawing from his own struggles with hiring top talent, Val launched Hire Odesa to help U.S. businesses connect with the highly skilled, but often overlooked, tech talent in Ukraine. His personal connection to Odesa and his desire to create impact beyond profits are the driving forces behind his venture.Val shared the lessons he learned while navigating the tough early days of entrepreneurship: "I didn’t have a fancy business plan, just the drive to make something work." This drive led him to master digital marketing, product positioning, and web development. "I became obsessed with learning... those skills became game-changers for me," Val recalled. His story emphasizes the power of persistence, small daily wins, and building strong partnerships that opened doors to new opportunities.We also discussed the unique advantages of Ukrainian tech talent. Val explained, "Some of the best people I’ve worked with were from Ukraine... they care about the results they bring to the company." He highlighted the region’s strong education system and self-learning culture, which produces "highly skilled engineers who stay on top of the latest technologies." Val believes that Ukraine’s developers, with their deep technical expertise and accountability, offer a "cost-to-quality ratio" that can’t be matched in other markets.A recurring theme in our conversation was the power of relationships in business. "Being open to learning from others and creating those connections was huge for me," Val noted. This focus on relationships extends to Hire Odesa’s process: they thoroughly vet candidates, ensuring clients are only presented with the top 1% of talent. "We handle the screening ourselves, so by the time our clients see candidates, they’re already top contenders," Val shared, underscoring how Hire Odesa helps businesses avoid the usual hiring headaches.When it comes to remote work, Val is optimistic about the future: "We’re seeing a continued shift towards companies hiring globally by default." He talked about the rise of specialized remote teams and how businesses are moving away from the traditional 9-to-5 model, instead focusing on results. "Deep work without a pre-set schedule is gaining momentum," he explained, allowing talent from across the world to collaborate without time zone constraints.Takeaways:Access to top-tier talent: "We connect U.S. businesses with the top 1% of talent, vetted and ready to deliver results."Ukrainian tech teams’ competitive edge: "Their work ethic and attention to detail set them apart, offering a cost-to-quality ratio that’s hard to beat."Remote work trends: "Deep work without a pre-set schedule is gaining momentum," allowing teams to work flexibly and deliver high productivity.Building relationships and trust: "It’s not just about filling roles; it’s about helping companies grow and creating long-term partnerships."Leadership in remote environments: "I believe in hiring great talent and giving them the space to excel," balanced with clear expectations and accountability.If you're ready to scale your business with specialized remote tech teams, Hire Odesa can be your trusted partner in finding the right talent to grow efficiently.

Dr. Camilla Moore is a certified clinical instructor for the Stress Management and Resiliency Training (SMART) program, a diplomate at the American College of Lifestyle Medicine, and a chiropractor with nearly two decades of experience treating stress-related disorders. We spoke about one of the most common mistakes people make when managing stress, burnout, and imposter syndrome—jumping to treatment without a proper assessment of the root causes.Camilla shared a personal story of how her drive to work one day revealed the depth of her own exhaustion, saying, “What if I just turned around? I didn’t want to quit, I just needed a break.” This moment led her to reassess how burnout builds up and what people often overlook when treating it. She emphasized that many jump to solutions like exercise or better sleep without evaluating what’s really causing the stress.Key topics we discussed include:Root Causes of Burnout: Camilla explained how, like medical conditions, stress and burnout require a proper evaluation before treatment. “We know that chronic stress impacts our physical health... yet we have so little resources to quantify where our stress is coming from.”The Inner Critic and Imposter Syndrome: One critical factor that exacerbates burnout is the inner critic, which fuels imposter syndrome. Camilla shared her personal battle with the thought, “They’re going to think you’re a fraud,” and how she used her five-step process to reframe these thoughts.Energy Management and Focus: Camilla introduced the concept of the “energy battery,” an exercise that quantifies where your energy is going and what you’re getting back. She stressed the importance of allocating energy wisely, saying, “What we’ve been giving, we haven’t been getting back.”Takeaways from this conversation include the importance of identifying the root causes of stress before seeking solutions, learning to manage imposter syndrome by reframing negative thoughts, and finding balance through conscious energy management. As Camilla pointed out, “Once I identified those key components, my whole world opened up.”This episode offers valuable insights and actionable steps for anyone feeling overwhelmed by burnout, imposter syndrome, or stress.

Jim Sabellico is a heart-centered entrepreneur who redefined success after a powerful wake-up moment—standing in front of a half-eaten birthday cake, realizing he had missed his son's celebration. In our conversation, we explored his journey from an 8-year-old mowing lawns to a business leader who no longer grinds 18-hour days. Jim opened up about the struggle many entrepreneurs face—chasing financial success at the cost of their personal lives—and how he flipped that dynamic to build both a thriving career and a joyful family life.We spoke about the concept of “No Half Cakes,” a personal philosophy Jim created in response to that pivotal moment with his son: “I wasn't going to accept less. I wanted the whole thing.” This approach extends beyond just work-life balance; it’s about building harmony where your personal and professional worlds aren’t in conflict but in sync.Jim emphasized the importance of authenticity, explaining that true success stems from aligning with your core values. “When you operate as your authentic self, it resolves a whole lot of problems for you. You understand what's right and wrong, and you don’t waste time deliberating.” This mindset has allowed him to step back from the hustle and still achieve more success, both professionally and personally.Here are three key takeaways from Jim's insights:Redefine Success: Financial milestones mean little if they come at the expense of personal happiness. Jim’s realization—"I've done all the things that people want to do, but if you come home and you don’t even recognize yourself, that’s not success"—captures the essence of redefining what achievement really means.Harmony Over Balance: Jim challenges the traditional concept of work-life balance, proposing instead a model of harmony where your personal and professional lives support one another, allowing you to show up authentically in both areas.The Power of Mentorship and Alignment: Finding someone slightly ahead of you on the journey, whether it’s a coach or a trusted friend, can accelerate your growth. Jim credits his transformation to leaning on others who had faced similar struggles, offering an invaluable resource for reflection and action.This episode is a must-listen for anyone struggling to balance their ambitions with their personal life. Jim’s story serves as a reminder that success isn't just about what you achieve—it's about how you live.

Dennis Stearns is the founder of Stearns Financial Group and a nationally recognized expert in ultra-high net worth financial planning. He’s been featured in the Wall Street Journal, NY Times, Kiplinger Finance, and more. With accolades such as Entrepreneur of the Year and Most Admired CEO, Dennis is known for his ability to forecast Super Trends and their impact on business and investments. He has led think tanks on financial scenarios and regularly delivers workshops for financial advisors on best practices.We spoke about the techno-industrial revolution and how it's reshaping business landscapes. Dennis explained the convergence of globalization, technology accelerators, and demographics, highlighting that it’s moving at "ten times faster and 300 times more powerful than the first industrial revolution." This collision, he said, is creating massive changes, not only in business but in personal lives and politics. For entrepreneurs, the question becomes: "How can I surf those trends, and how can I make sure I don’t get crushed by them?"One of the standout stories he shared was how Empire Level, a company struggling with declining sales, reinvented its core product by introducing an innovative design that captured the market’s attention. They took an old construction tool and transformed it into a sleek, aircraft-blue product that made it onto the set of Iron Man 3. "That reengineering of a core product," Dennis said, "put them in a growing sales mode… and resulted in an exit at many multiples of what they originally thought possible." It’s a lesson in how product reinvention, combined with savvy marketing, can turn a business around.Dennis also delved into the importance of staying close to the customer. "As your business grows, you may be getting more distant from your customer." He illustrated this with the Epps Logistics story, where persistence in building a relationship with Starbucks ultimately led to a lucrative deal. After an initial meeting went awry, the team stayed in the Starbucks lobby, working and talking to the staff until they got another opportunity. This persistence paid off when their contact moved to another major company and brought them along. "Sometimes it’s those little things that make the difference," Dennis remarked, stressing how crucial relationships are in business.Here are a few takeaways from our conversation:Super Trends Are Reshaping Everything: The rapid collision of technology, demographics, and globalization is forcing businesses to evolve faster than ever. Businesses that can’t adapt will struggle to survive.Strengthen Your Business Moat: Dennis uses the metaphor of a “moat around a castle” to emphasize the need for businesses to protect their core strengths before expanding. "Before you go off on a knight’s quest to grow the business," he advises, "make sure you’ve got a healthy moat."Get Close to Your Customers: Strong relationships with customers are a competitive edge. "Even as your business grows, staying close to your customers is key to maintaining success."Luck Favors the Prepared: Dennis points out that while skill plays a role, sometimes you can "make your own weather patterns if you play the game smart." His work with a company on increasing its valuation from $2 million to $4 million is a prime example of this strategy in action.This episode offers valuable insights into how entrepreneurs can not only survive but thrive in an era of disruption by staying agile, strengthening their core, and building meaningful customer relationships.

Manja Horner, founder of BoostLD, is a learning design expert who specializes in transforming employee training and business optimization in the construction and skilled trades industries. In our conversation, we uncovered some of the biggest challenges these industries face today, including the skilled labor shortage, poor onboarding experiences, and ineffective employee retention strategies.Manja shed light on the skilled trades labor crisis, explaining, “We’re experiencing hundreds of thousands of job shortages,” and pointed out that the problem isn't just in North America but globally. This shortage has placed enormous pressure on construction companies to adapt their strategies, especially when it comes to hiring and retaining talent.A key focus of our discussion was how better onboarding and intentional career development can be the secret to tackling high turnover. “24% of employees will leave within the first six months if their onboarding experience is poor,” Manja explained. But, she also emphasized the flip side: “60% of employees will stay longer than three years if they had an excellent onboarding experience.” This statistic alone showcases the power of a strong first impression.We explored the idea that, contrary to popular belief, employees aren’t leaving for small wage increases: “I call B.S. on that. If people are leaving for an extra dollar an hour, it means you haven’t created a culture that they love and feel loyal to.” According to Manja, the real problem lies in failing to create a supportive, engaging environment where employees can envision a future.Manja also brought attention to the need for clear career paths in skilled trades. “If they start as a laborer and don’t see where they can go, they don’t want to work in that job,” she said, stressing the importance of showing employees how they can progress from apprentice to supervisor and beyond.Another interesting aspect of our conversation was the role of training in boosting productivity. Manja shared, “We help create internal video catalogs and repositories so people can quickly find what they need, rather than wasting time making critical errors or asking others.” This approach not only saves time but also reduces costly mistakes in an industry where errors with expensive materials like copper and steel can have a significant financial impact.We also discussed health and safety concerns. Manja emphasized that regulatory compliance and safety training are crucial, especially in hazardous environments: “Nobody wants somebody to be killed on the job. Training is closely tied with your reputational risk, the health and safety of your crew, and maintaining compliance.”Manja's passion for skilled trades comes from personal experience, having grown up in a family deeply rooted in the industry. “I worked on the tools… I sanded wood until I had no fingertips left,” she recalled, making it clear that her dedication to improving the industry is both personal and professional.Whether you're dealing with high turnover, struggling with employee engagement, or looking to improve productivity, this episode is packed with actionable insights and real-world solutions. It’s a must-listen for construction leaders and business owners who want to build a thriving, loyal workforce.

Elliot Kallen is a seasoned entrepreneur with over 30 years of experience, having founded five businesses and a nonprofit foundation that tackles one of society’s most pressing challenges—youth suicide prevention. We spoke about the winding path of entrepreneurship, the personal and professional obstacles that come with it, and how to navigate both success and tragedy.In this episode, Elliot opens up about the importance of resilience, fortitude, and perseverance in business and life. He shares how the loss of his son to suicide became a driving force behind his nonprofit, which now saves lives in five countries. "We took that tragedy as an entrepreneur would do, and we decided that we wanted to change people's lives with it," Elliot reflects, showcasing the entrepreneurial mindset that turns even the most heartbreaking challenges into purposeful missions.We discussed the different phases of a business owner’s journey—startup, growth, and exit—and how each stage presents its unique hurdles. Elliot emphasizes, "When you've got good ideas… you've got to sell these ideas to your people," underscoring the critical role of leadership and communication in building a thriving organization.Elliot also touches on the mental health struggles entrepreneurs often face, comparing them to the struggles teens face with depression. He warns about the dangers of hopelessness and withdrawal, stating, "Hopelessness is one of the major traits of suicide… find a coach, find somebody that can help you."Key Takeaways:Entrepreneurship Requires Grit: Elliot’s journey demonstrates the need for "intestinal fortitude" and determination to face daily obstacles, from cash flow issues to team management.Leadership is Key: Successful entrepreneurs don’t just have good ideas—they communicate them effectively and rally their teams behind a common vision.Mental Health Matters: As Elliot poignantly discusses, even entrepreneurs can feel hopeless, and it's crucial to seek support before the pressure takes over.Purpose Beyond Profit: Elliot’s foundation proves that businesses can create profound social impact, turning personal tragedy into a force for good.Listen to this episode for a deeply moving, honest look at the ups and downs of entrepreneurship, filled with insights on resilience, leadership, and finding purpose even in the darkest of times.

Sylvia Rohde-Liebenau is a seasoned leadership coach and former corporate executive who has dedicated her career to helping senior leaders redefine their approach to power, energy, and legacy. In this episode, we dive deep into her transformative insights, captured in her latest book Who’s in Charge?, and explore how today’s leaders can thrive in a rapidly changing world.One of the central themes we discussed is how power in leadership has evolved. According to Sylvia, “the old way of managing, based on force and control, doesn’t really work anymore.” She highlights that modern leadership is about shifting from control to collaboration. “If I want to collaborate with someone else, I can't have it all my way. I have to make some compromises…so that we together actually have more control, more power.” Her experience shows that when leaders adopt this mindset, they not only achieve better results but also foster healthier organizational cultures.A notable aspect of our conversation is energy management. Sylvia brings a fresh perspective, moving beyond the traditional focus on physical stamina. “Many corporates have a gym, but only the best corporates have a meditation room or mindfulness courses,” she shares, advocating for a holistic approach to energy that includes mental and emotional well-being. She believes that managing your energy—and the energy of your team—is critical to sustaining performance. “It’s about understanding what your human energy is really made of… and how to reinforce, maintain, and extend it.”Sylvia also touches on the idea of stillness as a powerful leadership tool. She explains that stillness isn’t about inactivity, but about being centered, especially in challenging moments. Reflecting on her own experiences, she recalls a time when she faced an angry Russian delegation: “I went really calm and said, ‘I’m so happy to meet you,’…because I was quiet and still inside, I could communicate with them with kindness.” Her ability to maintain stillness in the storm enabled her to connect and resolve the situation effectively—a lesson in how calm presence can amplify leadership impact.We also explore the concept of legacy and how leaders can ensure their success is meaningful. Sylvia explains that many high-achieving leaders, as they near the later stages of their careers, start asking deeper questions. “I’ve seen leaders thinking, ‘I’m hugely successful, but is that really what I wanted to create in my life?’” She warns that “success without fulfillment is the ultimate failure,” urging leaders to align their work with their values and purpose.Takeaways:Power is shifting: “It’s no longer about control; it’s about creating impact and collaborating for a common goal.”Energy matters: “Understanding your energy and how to manage it is key to staying effective and thriving as a leader.”Stillness is strength: “In moments of crisis or challenge, the leader who is calm, connected, and centered is the one who wields real power.”Legacy is personal: “Legacy is not about fame—it’s about living and leading in alignment with your values and creating something meaningful.”Sylvia’s blend of practical advice and reflective wisdom offers a roadmap for leaders who want to move beyond outdated models of leadership. If you're curious about how to lead with true power and create lasting impact, this episode offers deep insights that will inspire and challenge you.

Erica Bethe Levin is the founder and CEO of Globowl, a baby and toddler food company on a mission to challenge the broken American baby food system. In our conversation, Erica exposes the shocking reality: “60% of American baby food is unhealthy and doesn’t live up to basic standards.” But she’s not stopping there—she’s on a quest to reintroduce children to the vibrant, textured foods enjoyed by the rest of the world.We explored how Globowl stands apart by rejecting “sanitized, mushy purees” and embracing real food. “Baby food doesn’t have to be dumbed down because babies aren’t dumb,” Erica explains. Globowl’s recipes are crafted to help kids develop their palate early, leveraging the “flavor window between 4 and 18 months” to set them up for a lifetime of adventurous eating. With dishes inspired by global cuisines like pad thai and tikka masala, Erica is giving babies a taste of the world—literally. And she's doing it in a way that honors health, with no added sugars, allergens included, and FDA-reviewed labels. “We have every single label reviewed by an FDA attorney. I want to be able to say that we have done everything right.”Erica also discussed the deeper mission behind Globowl—helping families build a connection to food and culture. “We’re teaching kids about the world, tolerance, open-mindedness, and curiosity through what they eat.” But it’s not just about the food. Her business also promotes an active, engaged family life, whether it’s sitting down to dinner or cooking together in the kitchen. As she puts it, "We get to teach our kids about our cultures, like my aunt’s pesto from Italy or matzo balls for Hanukkah.”Some key takeaways:Erica’s mission is to dismantle the misleading marketing of baby food, with companies selling sugar-laden pouches masquerading as healthy options. "Think about how many apples go into an applesauce pouch—it’s more than you could sit down and eat in one sitting."She highlights how stripping foods of natural allergens has made American babies “10 times more likely to have food allergies than anywhere else in the world.”With Globowl now available in over 450 stores, she’s already seeing major traction. The company has been featured in trade publications and earned recognition, including nominations for the Chicago Innovation Award and appearances on Gordon Ramsay’s Food Stars, where she made it to the final round.In addition to her business insights, Erica shares her personal journey as a serial entrepreneur and mother, reflecting on the importance of balancing her health and family life. “As an entrepreneur, we have the tendency to be 100% absorbed in our business, but if you don’t have your own health—whether physical or mental—you don’t have the business.” Erica practices what she preaches, making family dinners a priority and incorporating meditation and gratitude into her daily routine.From rethinking baby food to reimagining work-life balance, Erica Beth Levin offers invaluable insights for entrepreneurs, parents, and anyone interested in building a business that disrupts an entire industry while fostering family connection.

Ryan Wimpey is the visionary founder of Tip Top K9 Dog Training. We spoke about his journey from working an unfulfilling cubicle job to building a nationwide dog training empire. With over 18 years of experience and the training of 5,000+ dogs under his belt, Ryan shares the secrets behind his unique classical conditioning method and how it’s different from reward or punishment-based approaches.One of the most surprising revelations is that dog training isn’t formally accredited. “Dog training is a trade,” Ryan says, “and just like every other trade, you really must apprentice.” His journey began with a personal search to solve his dog Curley’s behavioral issues. This ultimately led to developing a systematized, repeatable approach that simplifies the training process for both dogs and owners.Ryan offers a clear breakdown of his innovative training system based on Pavlovian conditioning, explaining how it effectively teaches dogs to respond to commands without relying on food lures or negative reinforcement: “With classical conditioning, there's no reward, there's no punishment. We condition a response.” His approach involves using a remote training collar, a leash, and verbal commands to create reliable behavior in dogs—even when off-leash.Beyond dog training, Ryan dives deep into the world of franchising. He explains the power of owning a Tip Top K9 franchise, emphasizing how it allows dog trainers to focus on their craft while corporate takes care of the business side: “We answer all of your incoming calls, book your appointments, and do your billing.” This heavy back-end support is what allows his franchisees to succeed where others might struggle.Key Takeaways:Classical conditioning offers a superior alternative to reward or punishment-based training, with results that last.Franchising with support: From call centers to marketing, Tip Top K9’s system allows trainers to focus on their passion without being overwhelmed by business operations.The importance of systems: Both in dog training and business, having a documented and repeatable method is key to long-term success.This episode is packed with insights for anyone passionate about dog training, entrepreneurship, or both. Ryan's dedication to helping dogs live their best lives—and his ability to pass on that knowledge to others—makes this an episode you won’t want to miss.

Rob Murray is the CEO and co-founder of Intrigue Media, and we spoke about the five most common marketing mistakes that entrepreneurs often make — and more importantly, how to avoid them. With over two decades of experience in marketing and advertising, Rob shared practical insights and solutions that have helped businesses achieve predictable success.The first mistake is communicating to the wrong part of the brain. According to Rob, “People have a tendency to communicate to the neurocortex...but the neurocortex is not responsible for decision making. The limbic brain is responsible for decision making and emotions.” Entrepreneurs often focus on logic rather than emotion, which is where decision-making really happens.The second mistake entrepreneurs make is assuming growth comes solely from new business. Rob clarifies, “People think sales and growth is a result of new business and often forget that there's an entire revenue model that can be optimized.” He emphasizes that business owners need to focus on all seven key variables of their revenue model, not just customer acquisition.Mistake number three is talking about the business too much instead of focusing on the customer. “No one cares about you as a business owner…they care about two things: solving their problems and accomplishing their goals.” By making the customer the hero, businesses can build trust and credibility.The fourth mistake is launching marketing efforts without a clear goal. Rob points out, “Usually people don’t have a business outcome in mind when starting marketing. They think it’s about impressions and social media posting versus actually trying to accomplish a business outcome.” Entrepreneurs must define what success looks like, whether it’s increasing leads, reducing cost per lead, or improving customer acquisition rates.Lastly, Rob highlights the importance of benchmarking. “People don't have any benchmarks, so they don’t understand if they’re performing better or worse than peers in their industry.” Without knowing how well they’re doing compared to others, businesses risk underperforming and missing out on growth opportunities.Key Takeaways:Talk to the right part of the brain: Focus on the limbic brain, where emotions drive decisions.Optimize the revenue model: Don’t just chase new business; improve conversion rates, pricing, and customer retention.Make the customer the hero: “No one cares about you…they care about solving their problems.”Have clear goals: Define specific business outcomes for your marketing, not just vanity metrics like impressions.Benchmark against industry standards: Measure performance to ensure you’re not underperforming in comparison to your competitors.These insights offer a roadmap for entrepreneurs looking to improve their marketing effectiveness and achieve measurable growth.

Weston Zimmerman is a seasoned contractor turned tech entrepreneur, and we spoke about one of the most common dilemmas in the contracting world: How do you know if you're charging the right price for your work? From his humble beginnings as a landscaper to becoming the CEO of SynkedUp, Weston has lived through the struggles of pricing projects and ensuring profitability, and he's here to share how he and his team solved these problems.In this episode, we discussed how many contractors fall into the trap of pricing based on gut instinct rather than solid data. As Weston puts it, “You look to your left and your right, see what others are charging, and base your price on your own self-worth, which is almost always too low.” He emphasizes the importance of moving away from emotional pricing and adopting a repeatable system based on real numbers and overhead recovery.A key takeaway is the transformative power of using systems and processes in your business. Weston shares his journey from using pen and paper and spreadsheets to building a tech solution that revolutionized how his company operated. “What was a three-hour task turned into a ten-minute task,” Weston recalls, demonstrating how much time and money can be saved when a proper system is in place. This episode will help you rethink how you approach pricing and business efficiency.Zimmerman also explains how SynkedUp evolved from an internal tool for a small landscaping company to a widely adopted solution across North America. The episode covers the lessons learned in building systems that eliminate human error, streamline workflows, and ultimately ensure profitability. “Systems and processes are the keys out of the entrepreneurial prison,” Zimmerman says, offering a path for contractors to focus on their craft without getting bogged down in the administrative grind.If you're in the trades or contracting industry, or if you're simply trying to build a scalable business, you’ll learn how to charge what you're worth, avoid common pricing pitfalls, and build a sustainable, thriving operation. This conversation is packed with actionable insights, real-world stories, and the hard-earned wisdom that Weston brings from his journey.Key Takeaways:Emotional vs. Mathematical Pricing: Avoid making pricing decisions based on emotion or comparison—use data and proper cost analysis instead.The Importance of Systems: Implementing repeatable systems and processes can dramatically reduce time spent on administrative tasks and increase profitability.Overhead Recovery: A business isn't just about covering direct costs—indirect overhead needs to be factored into pricing, or you'll end up wondering, "Where did the money go?"Find out how you can start pricing profitably and gain the freedom to focus on what you love.

Nick Shaw is the co-founder and CEO of RP Strength, a fitness company that has seen explosive growth, particularly on YouTube. We spoke about the pivotal role authenticity has played in scaling their business, reaching millions of people, and transforming their approach to content creation.In this episode, Nick shares how their shift towards embracing real, unfiltered communication helped them connect with their audience. “We really started leaning into that authenticity component...Lo and behold, people loved it.” He explains how stepping away from trying to please everyone allowed them to double down on their core demographic, contributing to RP Strength’s massive success—gaining over 2 million YouTube subscribers in just six months.Key takeaways:Authenticity over neutrality: "You can't be for everybody...you have to figure out who you're for and go after those folks with reckless abandon."Value-based marketing: By giving away previously gated content for free, RP Strength grew their loyal community, with Nick citing, "We started putting out more and more content...and it helped us grow exponentially."Dealing with criticism: As visibility increases, so does criticism. Nick advises to focus on the positive impact, noting, "You gotta stay focused on all the people that you are helping out.”Nick’s insights provide a valuable lesson for entrepreneurs on how embracing your true voice and offering value upfront can lead to substantial, sustainable growth in the competitive world of social media.

Chris Rubin is a seasoned marketing strategist with over 30 years of experience, blending AI with human creativity to amplify brand storytelling. We spoke about how small to medium-sized businesses (SMBs) can harness the power of AI to fuel growth, boost operational efficiency, and drive customer engagement.Chris emphasized that AI is no longer just for large enterprises, highlighting how SMBs can now leverage the same powerful tools: “92% of large companies are seeing returns on AI investments—now it’s time for SMBs to reap the benefits.” He offered practical insights into how AI can streamline marketing processes, reduce operational costs, and help businesses generate value-driven content at scale.One of the key takeaways from our conversation is the concept of augmented intelligence—AI working alongside human creativity, not replacing it: “The AI helps with automation, but the humans are in charge. It’s about using AI as a set of superpowers, not the final output.”Chris also shared his unique methodology, developed over decades working with top brands, to create a comprehensive marketing strategy for businesses of any size. His process involves creating a strategic narrative that resonates emotionally with the target audience, turning brand strategy into a measurable growth engine.Here are some important insights from the episode:AI isn’t out of reach for SMBs: Chris offers a roadmap to start integrating AI, focusing first on business needs and existing resources.Avoid over-reliance on AI: Human expertise is essential for making AI tools effective, especially in creative decision-making and customer engagement.Data-driven content creation: With AI, SMBs can create value-rich content that resonates with their audience, without excessive costs or time investments.Whether you're new to AI or looking for ways to expand its use in your business, this episode is packed with actionable advice on how to maximize AI’s potential to boost your brand’s growth.

Jeff Seder is a true innovator in the world of horse racing, blending cutting-edge technology with centuries-old tradition to revolutionize the industry. We spoke about his journey from a Harvard-educated lawyer to becoming the mastermind behind a system that produced the first Triple Crown winner in 37 years. Jeff shares how he combined his passion for horses with modern science, creating an approach that measures factors traditional experts overlook.In this episode, we explored his pioneering work with EQB, where he used advanced technologies like DNA analysis, high-speed photography, and ultrasound to improve horse selection. Jeff’s persistence in the face of skepticism led him to create a patented system that changed the game. As he puts it, "They buy horses for a million dollars that have things really wrong with them, and they don’t even know it."We discussed the challenges of being a disruptor in an industry rooted in tradition. Jeff emphasized how entrepreneurs must "get the best of what they already have" before introducing innovation. His persistence, dubbed “Dogzilla,” was essential in overcoming early failures. He explains, "Each failure taught me something, and I didn’t just take whatever answer I got."Key takeaways from the conversation:Innovators must ask the hard questions: Jeff’s success came from questioning established practices and doing his own research when the data didn’t exist.Technology meets tradition: Combining traditional horsemanship with modern technology can lead to groundbreaking results in any industry.Physical and mental drive matters: Success is not just about physical advantage, but also about attitude and persistence—whether in horses or humans.This episode offers a unique perspective on entrepreneurship, disruption, and how combining passion with technology can lead to unprecedented success.

Christopher Volk is a seasoned entrepreneur and finance expert with decades of experience in commercial banking and building public companies. We spoke about how to create businesses that are worth more than they cost to build, exploring the essential factors behind wealth creation.Drawing from his latest book The Value Equation, Christopher shared six critical variables that determine business success, from sales and operating profit margins to leveraging other people's money. "No company went out of business ever because they had too many sales," he explained, emphasizing the importance of focusing on these variables from day one.Throughout the conversation, he addressed common misconceptions about wealth creation, like the idea that saving money alone is enough: "It's not enough. The people who become really rich are those who have companies worth more than they cost to create." Christopher stressed the value of developing a well-engineered business model early on, stating, "Re-engineering a company is so much harder than if you get it right the first time."Listeners will learn not only how to build scalable and profitable business models but also how to attract investors by articulating a clear vision. Christopher's experience in leading businesses that garnered investments from giants like Berkshire Hathaway offers valuable lessons on leadership, risk management, and the creative process behind successful entrepreneurship.Key Takeaways:Understand the six key variables of The Value Equation to ensure long-term business profitability.The best time to build a business model is from day one—re-engineering later can be costly and difficult."Entrepreneurs by their nature are optimists"—knowing when to take reasonable risks is essential for business success.Leadership and a clear vision are as important as financials when attracting investors.Christopher's insights will inspire both new entrepreneurs and seasoned business leaders to rethink how they create and scale their companies for maximum wealth and growth.

Avadhi Dhruv is a bestselling author and heart-centered entrepreneur, and we spoke about the powerful intersection of harmony and business success. Drawing from her own experiences growing up in a multi-generational family business, Avadhi shares profound insights on how cultivating harmony within teams and families can lead to unprecedented business growth and personal fulfillment.We also discussed her newest book, The Family Business Guru: A Secret Guide to Alchemize Conflict into Harmony, Lead with Confidence, and Generate Profits. Avadhi explained how the book addresses the challenges of running a family business while maintaining strong relationships with loved ones. She offers practical tools for making unified decisions, expressing differing opinions, and strengthening both business and family ties.She emphasized, “Harmony has money in it. Quite literally, harmony, the word itself has money in it,” explaining how aligning relationships in the boardroom can unlock financial success. Avadhi shared her personal story of organizing a pivotal meeting that resolved discord within her family’s business leadership, helping them align on a unified strategy that saved the business from financial turmoil. Through her methods, leaders not only see a transformation in profits but also in personal fulfillment.Key takeaways from this episode include:Strategic Harmonization: Avadhi’s three-step process helps entrepreneurs realign relationships, streamline financials, and address emotional well-being.The Power of Family Dynamics: Business owners must understand both verbal and nonverbal agreements within key relationships to unlock potential.Holistic Business Growth: True success comes from balancing financials with emotional and spiritual growth, creating harmony within and outside the business.If you’re ready to create harmony in your business and drive sustainable growth, this episode offers actionable steps and inspiring insights.

Mark Gray is an experienced coach and the founder of the Paradigm Project coaching program. We spoke about the often overlooked connection between entrepreneurial success and personal health, and how stress management plays a critical role in both.Mark shares his insights on a "very, very scary trend" he's noticed among entrepreneurs—sacrificing health for career success. He emphasizes that stress is not just a mental burden but can manifest physically, leading to chronic pain and long-term health issues. "Stress kills, but you need stress for success," Mark asserts, highlighting the delicate balance that must be struck.Throughout the conversation, Mark draws on his decade-long experience working with high-performing business owners and executives to underline a vital message: If your health isn't your top priority, your success is on shaky ground. He candidly shares, "Your health and fitness needs to be right at the top," urging entrepreneurs to rethink their priorities.Key takeaways from our discussion include:The importance of stress management in maintaining both business success and physical well-being.Real-life examples of entrepreneurs who transformed their businesses by prioritizing their health.Practical advice on creating a personalized health plan that aligns with your business goals.Mark also shares inspiring client stories, like one woman who overcame decades of chronic back pain to run her first 10k, proving that with the right approach, it's never too late to reclaim your health.If you're an entrepreneur who's "smashing it" in business but feeling the toll on your body, this episode is a must-listen. Learn how to become "a stronger, healthier, happier, more confident version" of yourself and discover why your health is truly your greatest asset.

Ian Stanley is an entrepreneur and comedian that has sold over $200,000,000 worth of products online over the past few years. He is considered to be one of the best copywriters in the world. He started his first business at the age of 12 stringing tennis rackets. Since then, he's started multiple businesses and sold his Ecommerce company to the fast growing start up in Canada. He now runs Almost Passive Income, a company that helps people make more money in less time while having more fun.In this episode, Ian breaks down the art of writing emails that connect with people on a personal level, rather than coming across as “corporate mayonnaise.” He emphasizes the importance of making your emails feel like they’re coming from a friend, and why this approach is crucial in building a deep, profitable relationship with your audience. “Your emails should feel like they're written almost to a friend or from a friend,” he shares, underscoring the need for a conversational tone that resonates with readers.We also explore the role of AI in email marketing, with Ian sharing his initial skepticism and eventual surprise at how AI, when trained correctly, can produce emails that sound more human than those written by most people. He candidly describes his experience with AI tools, noting, “I was amazed at what it wrote because it sounded more human than most humans.”Some of the key takeaways from our conversation include:Email Frequency: The more you email, the more you make. Ian debunks the myth that frequent emails annoy your subscribers, asserting, “You're only annoying people if you suck.”Storytelling: Storytelling is a powerful tool in email marketing. Ian explains how sharing personal stories can help build trust and connect with your audience, making them more likely to buy from you.AI in Email: While general AI like ChatGPT might struggle with email copy, Ian talks about the effectiveness of specialized AI tools that can save time and enhance your email writing, especially for those who struggle to generate content ideas.Whether you’re a seasoned marketer or just getting started, this episode is packed with actionable advice that can help you write better emails, build stronger relationships with your audience, and ultimately, make more money from your email list. Tune in to learn how to make your emails stand out in an inbox full of corporate jargon and lifeless copy.

Kareen Walsh is a transformative figure in the world of business strategy and personal development, and our discussion revolved around the fundamental shifts required for achieving significant business growth. In a compelling narrative, Kareen shared insights on overcoming personal limitations to facilitate not just business success but also profound personal fulfillment. A central theme was the importance of aligning one's true self with their professional endeavors to lead effectively and achieve ambitious goals.A key takeaway from Kareen's experiences is the concept of the 'CEO Conundrum,' which she describes as a pivotal realization in her career: "your company is 100% a reflection of how you lead it." This underscores the necessity for leaders to evolve alongside their businesses, a challenge that many face but few overcome. She emphasizes that transformation within is crucial for business scalability, stating, "if you're not growing, your company won't grow either."Kareen also delved into the practicalities of scaling businesses while reducing personal time investment, achieving remarkable growth by restricting her direct involvement to only 10% of her time. Her strategy involved a significant mindset shift and leveraging technology to clone her expertise through AI, leading to an innovative coaching tool, which she excitedly talks about: "finally, with AI, I actually found a way to clone myself."Listeners can gain invaluable insights on navigating the complexities of leadership roles, the interplay between self-perception and professional output, and the strategic use of technology to enhance business operations. Kareen’s journey from tech company executive to a multifaceted business coach offers a blueprint for anyone looking to scale their influence and operational capacity.Moreover, the discussion included practical advice on identifying and embracing one's optimal role within a company, highlighted by her personal approach to defining leadership through the roles of creator, entrepreneur, or operator. Her narrative is punctuated with a focus on the necessity of self-awareness and alignment, crucial for anyone at the helm of a business. As Kareen poignantly notes, understanding and stepping into your role is pivotal: "It's meant to fuel your life, not run your life."This episode not only provides a roadmap for business scaling and personal evolution but also introduces listeners to tools that can support their journey, making it a must-listen for aspiring and current leaders alike.

Felienne Hermans is a professor of computer science education at VU Amsterdam, and founder of 500k users textual programming platform Hedy. We spoke about her mission to transform children from passive digital consumers into active creators. Felienne shares her journey from being an unsatisfied professor to founding Hedy, an innovative platform designed to make programming accessible to kids. She highlights the gap in existing educational tools for children aged 12 and up, explaining how they are either too childish or too complex.In our conversation, Felienne reveals how Hedy bridges this gap by combining lessons from natural language learning with programming, creating an environment where practice and context are key. "We need to have more practice, more deliberate practice," she explains, drawing parallels between learning programming and learning a new language.We also discussed the impact of AI on education, where Felienne argues that understanding the digital world as something "created by people" is now more crucial than ever. Despite the rise of AI, she emphasizes the importance of maintaining creativity and the value of deep thinking, warning against the "laziness" that automation can encourage.Some key takeaways from our discussion include:The need for age-appropriate programming tools: Felienne identified a gap in educational resources that either infantilized or overwhelmed young learners, prompting her to develop Hedy.Importance of practice in learning: Drawing from language acquisition techniques, Felienne implemented repetitive practice in Hedy to help all children—not just the self-driven ones—grasp programming concepts.The role of AI in education: Felienne stresses that AI should not replace the foundational understanding and creativity that come from learning to code.If you're a parent or educator looking to inspire the next generation of digital creators, this episode offers invaluable insights and practical advice on how to get started.

Dan Kachtik is a veteran in the health and fitness field with over 20 years of experience, including 12 years of gym ownership. We spoke about his journey from working in large gyms to founding King William District CrossFit, and the profound insights he has on living a fit and healthy life at any age.Dan emphasizes that achieving lifelong fitness involves more than just hitting the gym—it's about building a body with broad work capacity and fueling it with the right nutrients. He explains, "You need to train your body so that it is athletic, coordinated, strong, and has a large metabolic capacity." According to Dan, the foundation of these skills is strength and power, which are critical no matter your age.A key point he makes is the interplay between exercise and nutrition. “Our body is a machine, and if you feed it garbage... no amount of working out can overcome a bad diet.” Dan argues that while many diets are one-size-fits-all, the best approach involves whole foods with a focus on protein, healthy fats, and carbs from vegetables and fruits.Dan also shares his entrepreneurial journey—how he and his wife took a risk to start their own gym, faced challenges, and ultimately built a thriving community-centered business. He says, “I had to believe in myself more than even the people that were rooting for me believed in me.” His story of overcoming setbacks and continuing to push forward is both inspiring and practical.The episode is filled with valuable lessons on maintaining fitness through functional training and sustainable eating habits. Dan advocates for a pragmatic approach to diet: “We use a very simple system... take pictures of all the food you eat.” This method allows for personalized adjustments and helps integrate healthy eating into everyday life.Key takeaways from this episode include the importance of balancing strength training with proper nutrition, the idea that fitness can—and should—be maintained at any age, and the power of a supportive community in achieving long-term health goals. Dan’s insights reveal that with dedication and the right mindset, anyone can achieve their desired fitness level and maintain it throughout their life.

Nimrod Vromen is a former corporate lawyer turned AI entrepreneur, and our conversation delved into the transformative effects of artificial intelligence on professional services and personal development. As Vromen shared, his journey from legal expert to AI pioneer was driven by a midlife crisis intersecting with the dawn of AI: “For the last three years, I've been grappling with the idea that the age of AI is coming and I need to deal with it.”Vromen discussed his book, "Prompting Happiness," which explores the pursuit of happiness in the age of AI. He illustrates the potential of AI not just as a tool for productivity but as a partner in philosophical inquiry, describing his first encounter with AI technology: “When I saw GPT for the first time, I knew that it was almost like the earthquake had already happened in the middle of the ocean and that tsunami was on its way.” This metaphor captures his anticipation of AI's profound impact on both professional fields and personal lives.He also reflects on how AI has helped him reformulate theories of happiness from his youth, stating, “It continues to explore our purpose as individuals and as a collective on this planet.” Vromen emphasizes AI’s role in enhancing human creativity and introspection, notably through collaborative writing: “A set of essays reflecting ideas of friends who read the first three parts of the book.”Further, Vromen challenges listeners to consider the similarities between human and AI cognition, particularly in how we make decisions: “After having prompted GPT for over 20,000 times, we don't really know how conscious we are.” This statement encourages a deeper reflection on consciousness and the potential for AI to broaden our understanding of self and agency.Listeners will find Vromen’s narrative of transformation a compelling discussion on the interplay between technology and foundational human pursuits, suggesting that AI and human ingenuity are converging paths toward redefining personal and professional landscapes.

DJ the Money Coach is a financial expert who has navigated the treacherous waters of debt himself, once grappling with $60,000 in consumable and credit card debt. In our discussion, DJ revealed the practical steps and disciplines that led him from a low credit score of 525 to a robust 800, achieving financial freedom and a $1 million net worth within six years.DJ the Money Coach's journey began with a transformative chapter from Susie Orman's book, "The Road to Wealth." He emphasized, "I read one chapter in Susie Orman's book... and it taught you about how credit works on personal finance." Implementing these lessons, he not only escaped debt but also built a substantial financial planning practice managing over $60 million in assets.Key takeaways from DJ include his "four by four" strategy: discipline, accountability, a proven system of success, and hard work over two to five years. He illustrates simple but effective financial evaluations anyone can perform, such as choosing more affordable alternatives without sacrificing needs, "If you just change from the Fiji to the store bottle, you would actually get the same type of water, but you would save $4 per bottle of water."DJ also demystified buying insurance and shared insider tips on how to optimize insurance and retirement investments by understanding the true costs per unit, not just the upfront fees. "When you buy insurance and everything's equal... The qualifier to actually get you the best deal is cost per thousand."Beyond personal finance, DJ the Money Coach's commitment to giving back is palpable. He described his international philanthropy efforts, including building healthcare centers and schools in Africa, "And you know what we do? We give back to the community."Listeners will find DJ's advice grounded in realism and bolstered by his own experiences, making this episode not just an instructional guide to managing finances, but a motivational call to action for personal responsibility and proactive financial planning. Whether it’s boosting your credit score, buying insurance, or setting up an emergency fund, DJ offers a blueprint for anyone looking to take control of their financial future.Tune in for a session packed with actionable advice and the encouragement to start making smarter financial decisions today.

Amanda Baron Frank, Managing Partner of The Frank Law Firm P.C., which she operates with her husband, brought her extensive experience in both law and entrepreneurship to our discussion. We spoke about the critical role of legal counsel in establishing and nurturing a business, the pitfalls of rapid expansion, and the importance of adopting a gradual development approach in entrepreneurship. Amanda shared valuable insights and personal stories from her journey, detailing how their firm evolved from its modest beginnings.A focal point of our conversation was the indispensable role of legal protection for startups: "Litigation problems in business are unavoidable... They are far less if you are advised of the law and you have that legal protection from the outset." Amanda emphasized that beginning a business with robust legal backing not only mitigates potential disputes but also fortifies the business’s foundation, making it an essential investment for enduring success.She also advocated for a sustainable growth model, reflecting on her business strategy that favors slow and consistent growth: "We did it incrementally until we saw that it works." According to Amanda, this approach helps avert the common pitfalls associated with too rapid an expansion, which can lead to business failures.Moreover, Amanda discussed the personal aspects of entrepreneurship, particularly the dynamics and challenges of collaborating closely with a spouse in a professional setting. She revealed that working with her husband "has strengthened our marriage, our love, our friendship, everything," highlighting the deep interconnection between personal and professional life in entrepreneurial endeavors.Alongside business and legal guidance, Amanda touched upon the significance of maintaining a work-life balance, sharing her routines like acupuncture and dedicated family time to stay balanced and grounded.This episode is packed with actionable advice for aspiring entrepreneurs, emphasizing that having a lawyer is not just about navigating legal challenges but also about strategic business planning and securing one’s venture from the start. It’s an essential listen for anyone looking to understand the legal and personal foundations crucial for successful entrepreneurship.

Henry Woodman is a seasoned entrepreneur whose career spans from a fascination with video games to becoming an influential tech business owner, and now, circling back to his passion for storytelling and filmmaking. In our conversation, we discussed his eclectic journey, marked by both strategic decisions and serendipitous opportunities.Henry starts with an engaging anecdote about his early experiences that shaped his entrepreneurial spirit. "When I was in college, I was doing video game machines and laundromats because I was addicted to Pac-Man," he recounts, illustrating his knack for recognizing and seizing opportunities. This early venture led to significant advancements in virtual tour technologies and a dominant presence in the travel industry's online landscape, showcasing his ability to leverage personal interests into viable business solutions.Highlighting the theme of personal challenges morphing into professional opportunities, Henry advises, "Don't just sit there and say, wow, somebody really needs to do something. Maybe that somebody is you." This advice encapsulates his journey and serves as a guiding principle for aspiring entrepreneurs.Throughout our discussion, Henry addresses the learning curves and adaptations required in his career, including tackling imposter syndrome and embracing lifelong learning. "I went back to school in my fifties to get my MBA in entrepreneurship," he shares, underscoring the importance of adaptability and continuous education in today’s fast-paced business environment.The conversation also explores Henry’s return to his first love—filmmaking. After years of technological entrepreneurship, he is now focusing on producing a series based on a novel, a project he describes as the closing chapter of his professional life. "I'm going full circle," he reveals, as he plans to adapt the book into a series that delves into themes of reincarnation and soulmates, blending historical and contemporary narratives.Key takeaways from our talk include:The importance of aligning personal passions with business endeavors.The need to recognize and capitalize on emerging trends and technological shifts.Building resilience and learning from failures as critical components of long-term success.Henry's journey is a compelling narrative of transformation, resilience, and the full-circle return to creative roots, offering profound insights for anyone navigating their own path in entrepreneurship or creative endeavors. As he aptly puts it, "Mindset is hugely important. Your thoughts create your life," a mantra that resonates through all stages of his career and life ambitions.

Jason Greenwood, founder of Greenwood Consulting, is an established voice in the ecommerce and digital nomad sectors, and we spoke about the profound impacts of starting early with personal branding and the unforeseen benefits it can bring to professional and personal life. He passionately shares, "your vibe attracts your tribe," highlighting the importance of authenticity in attracting like-minded individuals and opportunities.Jason credits much of his philosophy to early influences, including Gary Vee, who famously challenged, "if you think you're a thought leader, put your thoughts out into the world and let the market decide." This advice propelled him from being an employee to an entrepreneur, fostering a belief that sharing knowledge helps elevate an entire industry. He reflects on his career trajectory, saying, "if you do good work and you meet a genuine need and you treat people right, money is the byproduct of doing all those things, you will be successful."The podcast wasn't just a tool for brand building but a gateway to meaningful dialogues with industry experts, emphasizing the value of genuine conversations over transactional interactions. Jason illustrates this by sharing his approach to inviting guests: "I say, hey, look, you're obviously interested in similar things. To me, it seems like you've got some really deep expertise on this topic. I would love to host you on my podcast."Jason also discusses the broadening of his consulting business to serve not just merchants but also agencies and investors, revealing the importance of adaptability in entrepreneurship. "You may not need to pivot to be successful, but what you may need to do is you may need to expand your services to immediate adjacencies," he advises, highlighting his strategic adjustments to remain relevant and thriving.His insights extend beyond business, delving into the philosophy of personal wellbeing and social responsibility. He shares a powerful personal mantra: "You have to put your own mask on first," advocating for self-care as essential to offering help and empathy to others.From leveraging a podcast for networking to expanding business services, and emphasizing personal growth and empathy, this episode with Jason Greenwood offers a wealth of strategies for entrepreneurs and digital nomads looking to make a meaningful impact in their fields and lives.

Dan Thomson, founder and CEO of Sensay, is the imaginative mind behind technologies that challenge our perceptions of identity and immortality, and we spoke about the profound implications of creating digital replicas of ourselves. Dan opens up about his journey from philosophy student to tech innovator, discussing how ancient questions about the meaning of life and identity have merged with modern technology to offer new possibilities for human legacy."Our identity is very subjective... We also present ourselves in a different way on social media, which may be very different to how we present ourselves over email," Dan explains, delving into the complexities of personal identity in the digital age. This conversation explores the philosophical underpinnings and the technical execution of digital replicas that can act, think, and interact as we do, potentially continuing our legacy long after we're gone.Dan shares insights into the development of a technology that not only promises to immortalize personal histories but also serves practical contemporary needs. "We all have data, we all have photos... everything about us is captured in a way that's never been possible before," he notes, illustrating the unprecedented scale of personal data collection today. This data, combined with artificial intelligence, could lead to forms of digital immortality, where "your great, great, great grandkids... can get to know me, they can talk to me."The discussion also covers the multifaceted applications of this technology, from aiding dementia patients to creating more interactive and personalized digital experiences in gaming and marketing. Dan's passion for his work is evident as he describes how digital replicas could transform various industries by preserving and utilizing personal knowledge.Moreover, Dan reflects on remote work and the management of global teams, highlighting how the right culture and management approaches can significantly enhance productivity and employee satisfaction. "We find people work just as hard, if not harder... because it's exciting what we're doing," he asserts, championing the merits of a motivated, remote workforce.Listeners will leave this episode with a deeper understanding of how our digital footprints might shape the future of human interaction, legacy, and identity, making it a compelling exploration of technology's role in extending the human experience.

Chris Papin is a multifaceted professional—attorney, CPA, licensed insurance agent, and part-time therapist by virtue of his mother's influence. In our conversation, we unpacked the often-overlooked emotional drivers behind small business decision-making. Chris emphasized, “We don't talk about emotion...all of that is driven by your people, which is driven by emotion.”Chris argued that understanding the emotional context of financial statements and business decisions can vastly improve how small business owners manage and lead. By interweaving personal and business goals, he believes owners can more effectively drive their company's success. He highlighted the importance of aligning personal ambitions with business strategies, stating, "Their personal goals need to drive your revenue."Throughout the episode, Chris shared insights into the fears and uncertainties that plague new and established business owners alike. He delved into the necessity of resilience, pointing out, “Yesterday matters very much, but sometimes it's just a trophy on the wall. You've got to repeat the process.” This resilience, according to Chris, is crucial for navigating the ups and downs of entrepreneurship.Key takeaways from our discussion include the importance of defining the 'why' behind your business pursuits, the impact of emotions on financial decisions, and the role of trusted advisors in navigating business challenges. Chris's approach to business consultancy—considering the emotional and psychological aspects alongside the financial—provides a holistic strategy for business success.Chris’s perspective extends beyond business, touching on community engagement and personal growth. He shared, “There’s lots of ways we do that. And we recognize most of our clients have something beyond themselves in their community, too.” This reflects his broader philosophy that successful business practices should enrich not only the business owner but also the community at large.Listeners will walk away with a deeper understanding of how to harness their emotions for better decision-making, the significance of community involvement, and practical strategies for enduring the rigors of business ownership. Chris’s narratives and advice underscore the necessity of emotional intelligence in the entrepreneurial journey, making this episode a vital listen for current and aspiring small business owners.

Adam Rosen is the Email Outreach Company co-founder, Founder of Acquired Startup, an entrepreneur with extensive experience in cold email strategies. We spoke about the evolving landscape of cold emailing, its challenges, and techniques for success. Adam brings a wealth of knowledge from founding and running businesses that leverage cold email to secure high-profile clients and significant business deals.During the conversation, Adam debunked the myth that cold email is a relic of the past. He provided insights into how cold email has transformed, stating, "Cold email is a whole new ballgame than it was in the old days." His approach shifts away from mass emailing to a more refined, targeted strategy to navigate the tightened regulations and filters of modern email platforms.A significant portion of our discussion centered on best practices for crafting effective cold emails. Adam emphasizes the importance of infrastructure, like setting up multiple domains and managing email volume to avoid spam filters. He shared a compelling tip about email personalization: "The best subject line that we've seen is just 'Hi' and then the first name of the recipient."Adam also touched on the broader implications of cold emailing for business development, revealing that about "50% of them have come from cold email," referring to his current customer base. This statistic underlines the effectiveness of cold emailing when executed correctly.Furthermore, Adam shared his personal journey and philosophy as an entrepreneur. He highlighted the importance of perseverance and a positive mindset, recalling a quote that drives him: "Perseverance and spirit have done wonders in all ages." His narrative extended beyond business strategies to include his experiences as a traveling entrepreneur, underscoring his belief in living an inspiring life while running a successful business.Listeners will come away with a deep understanding of:The nuanced strategies required for successful cold emailing today.Practical tips for setting up an email outreach infrastructure.The importance of personalization and how to craft emails that get responses.Adam's holistic view on entrepreneurship and lifestyle.This episode is a must-listen for anyone looking to refine their outreach strategies or seeking inspiration on integrating life and work into a coherent and fulfilling vision.

Elizabeth Corbett is a passionate sales leader focused on creating singular, sustainable packaging & supply chain solutions for the health & beauty, food/beverage, hospitality, nutraceuticals, wellness, CPG, petcare & cannabis markets, and our conversation explored her experiences and insights into navigating predominantly male-driven sectors. Elizabeth discusses the unique challenges she faced and the strategies she developed for fostering a more inclusive workplace culture.She opens up about her early career, noting, "When I was starting out, the mentors that I had that were women felt like they had to act like men... In fact, I think a lot of times, you almost got pushed down." Her journey from encountering limited female leadership to becoming a president of a business group underscores the evolution of her mentoring philosophy.Elizabeth passionately advocates for mentorship and networking among women across various industries. She emphasizes the importance of authenticity in leadership, insisting, "You don't have to act like a dude. You can be yourself, you can still be professional." Her commitment to this principle is evident as she leads her own team, predominantly composed of women, toward crafting innovative and sustainable packaging solutions.One of the key themes Elizabeth touches upon is the significance of recognizing and valuing oneself in the workplace. She candidly shares personal anecdotes about past mistakes, such as staying too long in a role or underestimating her worth, to illuminate common pitfalls for female professionals. "Secondly is not knowing your value, not really understanding your worth," she recalls, providing a mirror for many in similar positions.Furthermore, Elizabeth's participation in the Center for Creative Leadership offered transformative insights, reshaping her approach to management and interpersonal relationships. She describes the feedback process as a pivotal moment, revealing, "It was a big slap in the face when you realize that how you thought you were impacting people around you is completely different than the way that they look at you."Through our discussion, listeners will gather invaluable lessons on leadership, the empowerment of women in business, and the art of nurturing a supportive and respectful company culture. Elizabeth's story is a powerful testament to the positive change that committed and insightful leadership can bring to any industry.

Geoff Thatcher is the founder and chief creative officer of an experience design firm Creative Principals, and our conversation explored the high-velocity world of creating memorable experiences. Geoff detailed his philosophy on why working quickly doesn’t just meet deadlines—it sparks creativity. "I think you get better creativity in so many ways," Geoff argues, pointing out that rapid execution helps sidestep the paralysis that often accompanies prolonged deliberation.A significant part of our discussion revolved around the concept of "creative speed," which Geoff champions both as an operational principle and a strategic advantage. He shares an intriguing insight, "First impressions are sometimes, a lot of the times, most of the time, right." This belief in swift, decisive action is rooted in his professional practice and vividly illustrated with the transformation of an eight-week project into a five-day sprint, enhancing both cost-effectiveness and engagement.Geoff also touched on the familial aspect of his business, emphasizing the unique contributions each member brings to the table, which enriches their projects. He describes this dynamic, highlighting the involvement of his wife and children, "Our designer and illustrator, she's been with us five years, is our oldest daughter Zoe. And then our creative writer is my son, Joel."The discussion extended beyond the mechanics of his business to the broader implications of speed in entrepreneurship. Geoff passionately conveyed the necessity of moving past naysayers to innovate and execute swiftly. He explained, "Speed allows you to move so quickly that you just move right past those naysayers."Listeners will find value in Geoff’s candid share about the pitfalls of partnerships in entrepreneurship. He advises, "It's just a bad idea to partner. Go out on your own. Do it yourself." This episode is packed with practical insights and is a must-listen for anyone interested in the intersections of creativity, leadership, and business efficiency. Whether you’re a budding entrepreneur or a seasoned executive, Geoff’s experiences and strategies provide a compelling blueprint for success in fast-paced environments.

James Li is a tech founder and passionate entrepreneur who turned a personal challenge into a transformative solution for aging adults. We discussed how Mighty Health, the first all-in-one daily program built specifically for healthy aging, became the #1 Healthy Aging App under his leadership. Inspired by a pivotal moment in his father's life, James shared, "My dad had a seven-hour long open heart surgery...in that moment, I resolved to create a company like Mighty Health." This venture not only aims to add years to life but also life to those years, addressing the age-old human quest for immortality through accessible, quality healthcare and wellness. With a user base of over 220,000, Mighty Health leverages top longevity doctors and tailored fitness plans, transforming the approach to wellness in the 50-and-up demographic.Central to our discussion was the theme of integrating social impact with business success. James illustrated this through his journey from witnessing his parents' entrepreneurial struggles to his resolve to start a company with a meaningful mission. His reflection on entrepreneurship highlights the gritty reality behind the scenes: "Entrepreneurship oftentimes is just putting one feet in front of the other."From his initial venture in college to founding Mighty Health, James emphasized the importance of making businesses that not only solve problems but also make a lasting impact on people’s daily lives. He noted, "Our thesis at Mighty Health is that daily function is the foundation for everything."Key takeaways from this episode include the potential of entrepreneurship to enact social change, the importance of resilience in the face of adversity, and the transformative power of addressing everyday health issues through innovative business models. As James passionately stated, "Our vision is to become the home for healthy living for those 50 and up."This episode serves as an inspiring guide for aspiring entrepreneurs and business leaders seeking to blend profitability with purpose, showing that true success is about more than just the bottom line—it’s about making a meaningful difference.