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Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
https://www10plusbrand.com
https://www.10PlusProfile.com
1-888-288-4533
Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand
10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019.
Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting.
The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts.
10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing.
Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.
Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.
Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world.
10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc.
Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency.
10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies.
10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals.
Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds:
(1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist.
(2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking.
(3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior.
(4) Award-winning professional photographic artist, oil painter & poet.
(5) Liberal arts education at Brandeis University.
(6) Mentor, coach, director.
10 Plus Brand will offer online courses & workshops on brand building and brand marketing.
Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams:
– highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts;
– Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials;
– Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals.
”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne.
”First, we are brand builders.
We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A.
We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers.
Second, we are content creators.
After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns.
Third, we are digital marketers.
”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.”
”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ”
”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.”
Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
#GenuineVideo
For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed
Please call: 1-888-288-4533
(Main website:) https://www10plusbrand.com
(LinkedIn optimization website:) https://www.10PlusProfile.com
Episode 91: Yosemite Adventure, Part 1 of 4: The Waterfalls_by Joanne Z. Tan
For 15 years, I have been wanting to climb Half Dome and Clouds Rest. I checked them off my bucket list in the last weeks of June, 2023, at the age of 62. The experience transformed my life.
- My son Daley joined me for the Yosemite hike at the last minute
- Mist Trail, Vernon Fall, Nevada Fall, Torrential Water
- The Falls and the Granite Cliffs
- Backpacking in the wilderness: going solo, or with another?
- Campfires
- The four seasons in a day - temperature changes at high altitude
- To watch it as a video
- to read it as a blog
- To watch part 2
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
14:2014/07/2023
Episode 90: Who are you, when those are gone? - A one-minute poem by Joanne Z. Tan
Wild flowers blossom in the wilderness,
never been seen, never been admired.
They blossom not for anyone’s eyes,
not for affirmation, adoration, appreciation.
...
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
01:0513/05/2023
Episode 89: Our own identity, our individual freedom are what America made of_Joanne Z. Tan
Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult…
Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face.
But sooner or later, the mirage will fade, and no one can escape the hard truth...
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
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- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
02:4010/05/2023
Episode 88: The Tennessee Three and the Holy Week_A Poem by Joanne Z. Tan
The Tennessee Three - A Poem
A poem by Joanne Z. Tan on the Tennessee Three, Trump indictment, the states' rulings on abortion, Christian holy week of hell & resurrection.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
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- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
02:1408/04/2023
Episode 87: Brand Building, Organizational Culture, Brand Loyalty
Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of long term customers.
What is brand building?
Let your brand vision guide your organizational leadership and internal workforce
Vision is the ultimate linchpin for both internal and external brand loyalty
Organizational Culture is a Function of a Brand Vision
Brand Loyalty is the Ultimate Measure of Brand Success
Contact us for an initial consultation
To read it as a blog
To watch as a video
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
06:5729/03/2023
Episode 86: A short and funny excerpt from Joanne Z. Tan’s Memoir_”Where is my tripod”?
"Where is my tripod?" -A short and funny excerpt from my memoir - 30 Seconds of Anything with Joanne Z. Tan, 10 Plus Brand
When my two sons were about 14 and 11 years old, they were given a video game break after doing their homework, and I got a chance to prepare for a photo shoot as a photographer. I remembered that I had folded my tripod into a pouch with a shoulder strap, but couldn’t find it afterwards...
To read it as a blog
To watch is as a video
Please don't forget to like it, comment, or better, or share, thank you!
- To stay in the loop, subscribe to our Newsletter
- To download free ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brand. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
01:3529/03/2023
Episode 85: How Political Correctness & Self Censorship Erodes Freedom & Democracy_30 Seconds of Anything_Joanne Z. Tan
When you are not speaking your mind, you give your power away.
Both our adversarial legal system and our two-party system are set up to serve the truth, not vice versa. Citizens’ life should not be based on any interest groups’ agenda.
Love the truth, stand by your principles and free yourself from self-gagging and self-boundage by any versions of whimsical politics, which is not the same as truth.
And don’t underestimate that the vast majority of people thirst for truth, respect truth, and respect those who speak the truth, - popular or not.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- To stay in the loop, subscribe to our Newsletter
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
01:4923/03/2023
Episode 84: Ukraine War & World War III? Mass Shootings & Democracy_Interview of Notables & Influencers
Putin's Ukraine War; Third World War? Mass shooting in America; What can be done to sustain American democracy? ... The following topics are discussed during an interview by Joanne Z. Tan of political science Professor Jason Wittenberg at UC Berkeley, on Feb. 22, 2023, for the podcast "Interviews of Notables and Influencers":
1. Ukraine War: Is it a proxy war between the US and Russia? What will happen if Russia wins? What will happen if Russia loses? Will insisting on getting Crimea returned to Ukraine increase or decrease the probability of a negotiated solution?
2. What role China will ply in this Putin's War, and in the future world order?
3. With NATO's expansion to Russian border, does the West have any responsibility in "cornering" Putin into an aggressive and brutal dictator and a warmonger?
4. Will pro Putin European countries like Belarus and Hungary help Russia if the Ukraine war escalates?
5. Would it be correct to characterize the War in Ukraine as a war, basically, symbolically, and practically between democracy and authoritarianism?
6. Do you foresee an alliance among countries such as Iran, North Korea, Russia, Syria, and China and more countries? Which other countries might join them?
7. Does a weakened Russia help strengthen China? Will the West be weakened in this Ukraine War?
8. what's your assessment for the possibility of a Third World War? What can the United States and the world do now, and in the future to prevent it?
9: Mass shootings in the US: What can be done about it?
10: What are your thoughts on the specific steps we can take now to improve and sustain our democracy, in addition to rank choice voting for primaries, and 18-year term limits for Supreme Court Justices?
11: How is anti semitism different from and or similar to, or the same as racism? What is the root cause?
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- To stay in the loop, subscribe to our Newsletter
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
01:20:2601/03/2023
Episode 83: Unique Value Proposition, Brand Positioning on LinkedIn
Your LinkedIn profile is an important place for your unique value proposition and brand positioning, - for personal brand, and/or business brand. However, many LinkedIn "experts" got it wrong.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- To stay in the loop, subscribe to our Newsletter
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
07:2327/02/2023
Episode 82: Rebrand, Brand Build, Brand Equity, Brand Management: Why & How, ROI - by 10 Plus Brand, Inc.
Brand equity leads to superb ROI, and is a function of rebrand, brand management, brand build, at a company's birth, growth, and rebirth. Brand building seems a never-ending process, but it is FAR more than building a book of business.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
05:2212/02/2023
Episode 81: Best three Super Bowl Ads, 2023_rated by 10 Plus Brand
Top 3 Super Bowl Ads, 2023! This is the 4th year in a row for 10 Plus Brand to rank the best Super Bowl Ads. BTW, we have accidentally become a trendsetter!
Our authority is recognized by leading rating services, who awarded us as the Top Advertising Agency, Top TV Commercial Agency, Top Full Service Digital Agency, Top Video Production Agency… among 36 awards in 2023 by prestigious B2B service rating companies such as Clutch.
- To read it as a blog
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- To stay in the loop, subscribe to our Newsletter
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
05:4512/02/2023
Episode 80: Excerpt from Joanne Z. Tan’s Memoir_”Who passed away?”
"Ma'am, who passed away?" Recalling a funny language mistake more than 40 years ago, an excerpt from Joanne Z. Tan's memoir "50 dollars & a Tiger Balm - 40 years in the US"
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To read it as a blog
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- To stay in the loop, subscribe to our Newsletter
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
02:3512/02/2023
Episode 79: What is the ”Secret Sauce” for 10 Plus Brand to Win 36 Awards in 2023?
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In 2021, 10 Plus Brand won only 2 awards.
In 2022, we won 6 awards.
In 2023, we won 28 from Clutch, a prestigious B2B service ranking agency, trusted by most B2B companies; and 6 more from Expertise.com and DesignRush.
We want to share with you our "secret sauce".
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
04:3712/02/2023
Episode 78: TikTok’s Censoring Americans, and what you can do about it_30 Seconds of Anything_Joanne Z. Tan_10 Plus Brand
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A Chinese balloon does not do nearly as much harm as TikTok, but most people don't realize it.
TikTok closed my account without warning, notice, explanation, because it did not like my voice in support for Nancy Pelosi's visit to Taiwan, and her meeting pro-democracy activists there last August.
But the most dangerous thing is what you and I cannot see: TikTok can compromise our data privacy and control our lives like what it did to me. If you care about American democracy, freedom of speech, please just spend a few seconds to reach out to your congressman and senator while they are deliberating what to do with TikTok.
This is serious.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Download free Ebook
- Visit our Websites:
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
02:3104/02/2023
Episode 77: Prince Harry’s Book Spare, is like a never ending Shakespeare tragedy_Joanne Z. Tan_10PlusBrand.com
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"Spare", authored by Prince Harry, damages Prince Harry himself & his own family, King Charles III, Prince William, the entire British royal family and the monarchy, for decades to come, as a Shakespeare tragic drama, LIVE.
One can NOT be redeemed by crushing others, no matter how “justified” one thinks.
The royal family did a bargain at a cost: glamor, status, wealth, titles, - all symbolic, but if they choose these, the cost is their nakedness, the public scrutiny, the twisted family dynamics based on the obsolete form of hierarchy, and the hurts, betrayals, damages.
Who is really to be blamed?
Is that what the Brits bargained for? (read, listen, or watch more for answers.)
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
To stay in the loop, subscribe to 10 Plus Brand's Newsletter
- Download free Ebook
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://www10plusbrand.com
https://www.10PlusProfile.com
https://poemandart.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
02:4313/01/2023
Episode 76: Silicon Valley’s AI frenzy with Open AI, ChatGPT, DALL-E, ... and the future of writers, artists, marketing & human creativity
This podcast address these important issues:
- Open AI, ChatGPT, DALL.E2, ... AI is incredibly limited now, its “greatness” is a misleading impression.
- AI is FAR from writing with a high level of nuance, complexity, intellectuality, originality, and creativity.
- High quality ORIGINAL content cannot be recycled from mediocre content online: “Garbage in, garbage out”.
- AI can NEVER replace human originality. The joy of human creativity is both THE means and THE end.
- Good news: Chat GPT and DALL.E2 are increasing the value of original art.
- The bottom line is: Technology is to serve humanity, not the other way around.
- We at 10 Plus Brand, Inc. create ORIGINAL content for our clients.
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12:0611/01/2023
Episode 75: Elon Musk is ruining his own brand! - 30” of Anything_Joanne Z. Tan
Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined.
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01:2208/01/2023
Episode 74: Barbara Walters_Right In Your Face, but SO WHAT?_30 seconds of anything_Joanne Z. Tan_10PlusBrand
Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many?
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00:4202/01/2023
Episode 73: To be Creative is the Joy of Life_30 seconds of anything_Joanne Z. Tan_10 Plus Brand
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"To be creative in matters big and small is to share God's passion", said Joanne Z. Tan.
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00:5429/12/2022
Episode 72: Where does confidence come from?_30 Seconds of Anything_Joanne Z. Tan
Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.
It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.
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01:3229/12/2022
Episode 71: Eat Chocolate AND Lose Weight_3 Secrets_by_Joanne Z. Tan_10 Plus Brand
You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters.
Have a very chocolaty New Year without extra weight!
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05:0828/12/2022
Episode 70: Rating 6 famous American women
Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3!
This is Joanne Tan of 10 Plus Brand.
A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance.
Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi. Michele Obama repeatedly said that she would never run for president in spite of her popularity, - this has made her more likable.
Three of them are brilliant: Nancy Pelosi, Hilary Clinton, Michele Obama. Kamala Harris is at best a partyliner, her luck of riding on the Biden bus has carried her to VP, but not on her own merit, and absolutely not based on her own power of mind or wisdom.
Four of them are likable (personally, not measured by political partisanship): Barbara Bush, Michele Obama, Liz Chaney, and Nancy Pelosi.
Which woman scores high in ALL three categories?
Disregarding politics, Nancy Pelosi is a wholesome, courageous, faithful, brilliant, skillful, passionate and compassionate person. At the end of her daughter’s documentary “Pelosi in the House”, Nancy quoted a saying that perfectly summarized her career and her character: “When someone dies and faces God’s question: ‘Where is your wound? Isn’t there something worth fighting for during your life on earth?’” She has won the hearts and souls of so many, NOT because she wanted to self-anoint as the “first but not the last” (said Kamala), NOT because she was always viewing herself as the “role-model” for women (says Hilary), but because she always regarded and performed her work and her roles as a sacred responsibility for her beloved America, democracy, and God. She described herself as a “work horse”.
Nancy is the only woman among the six who scores high in all three categories, - ambition, brilliance, likability. But that is not enough. For a WOMAN to succeed in a high position, she has to work three times harder than men, as she said in the documentary, “you just cannot be tired.”
My hat off to Nancy Pelosi. Thank you Nancy for being a true role model for ALL: men, women, independents, democrats, republicans - as the GOP house speaker John Boehner tearfully said: “Game recognizes game”.
In brand building, if anyone asks me about a truly powerful and authentic personal brand, Nancy Pelosi is my perfect example, a wholesome illustration of standing for something, with conviction, passion, intelligence, and integrity.
Like what you heard? Please share! (Unless you want Kamala Harris to be our next president).
Thank you.
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05:5227/12/2022
Episode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Brand, and Marketing Strategies_by Joanne Z. Tan
In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.
So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022.
Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?
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14:5405/12/2022
Episode 68: ”Us vs. the Problems”, NOT ”Us vs. Them”_30 Seconds of Anything_by Joanne Tan_10PlusBrand
Us vs. The Problems, NOT “Us vs. Them”
Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face.
Truth is seldom in the extremes, but more often than not, in the middle.
Whatever party you vote for, be the change you want to see in America: country first. Respect fellow countrymen’s humanity, and uphold our democracy based on the rule of law.
This mindset can also make your business culture healthy, your brand thrive, and you and your employees happy. #BeYourOwnBrand, especially when the world is pushing us to extremes.
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00:5808/10/2022
Episode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. Tan
Here are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO.
As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you?
The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand elements in depth and detail. This is a short summary for building and amplifying a business brand online. Samples for these elements are also on https://10plusbrand.com/
(1) Brand Elements' foundation: Brand DNA - Decode
(2) Brand strategies, structures, stories - Create
(3) Brand Look & Feel - Create
(4) A branded website - Create
(5) Brand promotional video - Create
(6) SEO: for the brand, of the brand, with the brand - amplify
(7) Social media brand marketing - amplify
(8) Drip Content Marketing, using AI + human intelligence - amplify
Which of the above eight brand elements are the most important to your business, right now? Which is your lowest hanging fruit in this golden age of deep branding and impactful digital marketing? Need some consultative advice? Call us: 1-888-288-4533.
==================================================
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16:0601/10/2022
Episode 66: Together and Apart_a poem by Joanne Z. Tan
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Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage?
Here’s another poem “Ode to Idea Love”, the exact opposite.
Perhaps the best thing I learned from law school is to see the same issue from opposite points.
Want to read the last “cynical” poem? Here's the newsletter it was in:
https://10plusbrand.substack.com/p/joanne-tan-memoir-poem-awards-blogs
(Frankly, as of now, I like the previous poem better: “Is a Life Complete Without another?”)
=================
Together and Apart - Ode to Ideal Love (nothing to do with Valentine!)
Together and apart
The ebb and flow, strings of the heart.
Stillness needs a disturbing stone,
rippling music, love’s tone.
Absence feeds imagination,
longing softens tribulation.
Eager fingers caressing harp strings
Improvisations unceasing;
playing, playful, played;
Inevitable, spectacular,
fateful stars,
merging paths.
Together and apart,
the yin and yang of the heart.
Synced flow of a galaxy
dance in harmony;
Order or disorder
cannot keep them apart.
Not meant for many
Not for any cause
Not out of duty
Not because of charity
Not for any reason
All for that one beloved person
Whose sights intrigues
Whose voice moves
Whose movement captivates
Whose mind activates.
Like the Moon around the Earth
waxing and waning
on a committed course.
Far and near
Up and down
Never deviates from eternal bond.
Together and apart
Out of two souls forms one
Never depart.
© Joanne Z. Tan
Written on Jan. 10, 2022
#joannetan #10plusbrand #poetry #PoemAndArt
02:2301/10/2022
Episode 65:Queen Elizabeth’s ”4 Ds” Behind her 70 years’ Rule_30 Seconds of Anything_by Joanne Tan_10PlusBrand
I'd summarize Queen Elizebeth II's brand with 4 Ds: Duty, Decency, Dignity, and Discretion.
With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world.
These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Elizebeth II.
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00:5809/09/2022
Episode 64: What do Serena Williams, Michael Phelps, and Sports Superstars have in common? 30 Seconds of Anything_by Joanne Tan_10PlusBrand
Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common? Will power, drive, tenacity, talent, and HARD WORK.
They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower.
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00:4903/09/2022
Episode 63: New York City’s Red Light Zone & Brandeis University 40 years ago_excerpt 2, Joanne Tan’s Memoir
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I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.
After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)
The Chinese Consulate
New York City’s Red Light Zone
“God”
Arriving at Brandeis University and my first letter Home
Chicken Sandwich; “Don’t panic!”
My Mom’s fears, ignorance, and prejudice
Overcoming the Impossibles
Listeners: Would you like me to continue telling my stories, excerpt by excerpt like this? OR would you prefer to read the entire book when it is published? - Please reply and let me know, thank you!
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15:1628/08/2022
Episode 62: ”50 Dollars and a Tiger Balm: 40 Years in the US”, Introduction to a memoir by Joanne Tan
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Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US"
Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Twitter.
This year, I’m writing my book “50 Dollars and a Tiger Balm: 40 Years in the US”.
In this newsletter and the next one, for my 40th anniversary of landing in the US from Beijing, I will tell some personal stories and spill some guts. As a private person, this is something that takes MORE courage than the courage to come to the US all by myself, even having “made it” here on my own. But what’s the use of living an extraordinary life, without sharing with others what I’ve learned? So, bear with me–you won’t regret it...
In my next newsletter, I will continue with “Overcoming the Impossibles”.
========================
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10:0420/08/2022
Episode 61: Is A Life Complete Without Another?_A Poem by Joanne Tan
Is a Life Complete without Another? (A Poem written by Joanne Tan, Aug. 2022.)
To watch Joanne Tan reading it as a video
To read it as a blog
Alone, helpless, utterly dependent - we came to the world.
Alone, helpless, utterly dependent - we leave this Earth,
regardless of fame, fortune, power, position.
Inherently needy
is not the same as
independently alone.
Blessed are you
if you share your life with a beloved,
yoked through happiness and frustration, joy and pain,
together and alone,
love and hate,
betrayal, disgrace,
as partners,
as friends.
Blessed am I
if my journey’s loyal companion is my shadow till the end,
...
(To Read the entire poem as a blog.)
(To watch Joanne Tan reading the poem as a video.)
© Joanne Z. Tan. Written Aug. 10-20, 2022.
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02:5718/08/2022
Episode 60: Trump’s violation of the Espionage Act & the 7 Urgent Changes We Must Make ASAP
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Potentially there will be 10 charges against Trump, including the Espionage Act violation.
Q: What weaknesses in our existing system have allowed all these Trump nightmares to happen? How can we improve our system?
There are two wake up calls to ALL Americans. I am speaking as an American who loves our democracy, NOT as a partisan voter. It doesn’t matter anymore whether the team you identify with is Republican or Democrat, like in a football game, whether you root for 49ers or Green Bay is pointless when the RULES OF THE GAME is going to be disregarded, destroyed, there are no winners or losers - we all lose when elections are no longer fair and honest.
The first wake up call: our election system needs some extremely URGENT changes:
(1) certification of state election results by PARTISAN secretaries of state: This is a political ticking time bomb, a tinder box. Solution: New federal laws must be passed ASAP to mandate all 50 states’ certification process to be checked and balanced by each state’s representatives from all political parties, to be live streamed, completely transparent, devoid of any partisanship;
(2) gerrymandering: both Democrats and Republicans have committed this dishonest and corrupt gerrymandering, which is a cancer on election integrity. Solution: New federal laws must be passed ASAP to completely ban gerrymandering.
(3) rank choice voting! OMG, this is SO important, to truly represent the underrepresented majority in the middle, whose voice is getting drowned by extremes on both the far right and the far left. I previously simplified and explained about rank choice voting in this blog, video, and podcast - it’s Part II of “What Caused the Insurrection: the Seven Headed Monster”. For details, please read “The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy”, written by Harvard Business School strategy expert Michael E. Porter, and with a unique business perspective by Katherine M. Gehl, founder of Institute for Political Innovation.
(4) Get rid of the electoral college: It is NOT that hard to hold a national referendum! The vast majority of Americans across party lines want to get rid of it. Once the electoral college is gone, we don’t need the #1 I mentioned above, since there is no need for state certification checks and balances. (
5) Remove the Presidential pardon power: it conflicts with the principle of no one is above the law, thus unconstitutional.
(6) The presidential power is NOT like that of an imperial king, we must impose checks and balances to limit it in various aspects.
(7 ) term limit for Supreme Court Justices, - 18 years. AND more, as listed by Stanford Professor Larry Diamond’s call to action in his book: “Ill Winds: Saving Democracy from Russian Rage, Chinese Ambition, and American Complacency”.
The second wakeup call: What weaknesses in our system have allowed a con man, a pathological liar, a narcissist psychopath to go this far?
08:2513/08/2022
Episode 59: Nancy Pelosi Has Got Balls!_30 Seconds of Anything_by Joanne Tan_10PlusBrand
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Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate the mobs to storm the Capitol, and ran like a chicken when it happened. At 10 Plus brand, our slogan is: "Stand for Something". Nancy Pelosi stared down at China's obstreperous threats (basically gave them her middle finger) and became a shining example for standing for something. Bravo!
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
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https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
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#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
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00:5905/08/2022
Episode 58: Recession? WHAT Recession? And 3 other topics: 6 Tips for Podcast SEO & Promotion; Summer Reading Book List, etc.
This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics.
1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award.
2nd: "Recession? What Recession?"
3rd: What are you reading? My recommendations for a list of books.
4th: Six do-it-yourself tips for SEO and posting your podcast.
1st: following last year's two awards, - the first was "top advertising and digital marketing agency in the San Francisco Bay Area 2021", ranked by Clutch, and the second, as one of the "best digital marketing agencies in California 2021", rated by DesignRush, 10 Plus Brand Inc. just won our third award as the "best SEO agency in San Francisco Bay Area 2022", rated by expertise.com. Many thanks to our outstanding SEO team, whose relentless efforts in combining our unique brand building approaches with technology resulted in elevating brands and profits for each of our SEO clients. Our motto is: the whole nine yards are not enough, we go 10 plus to exceed our customers expectations. Setting the bar high for ourselves have led to many customer success stories: Some have increased their business volume by 45%; some have grown from a local California brand to doing business in all 50 states; and some others have reached their status as thought leaders and influencers.
Today's topic #2: "Recession? What recession?" I don't buy it: There seldom is, if ever, a recession when employment is high, the dollar is strong, the stock market is up (as of July 29 2022), and Congress is optimistic about passing the large spending and investing bill, the "Inflation Reduction Act" (a smaller version of Biden's "Build Back Better" Bill). Yes, inflation is a serious problem. And the Fed is aggressively cooling the economy with interest rate hikes. But the fundamentals of the economy remain strong. I don't have a crystal ball. But in my humble opinion, the American economy will have a soft landing that won't last more than 18 months before the next big growth wave was going to be unleashed by both the economy's intrinsic force and the Inflation Reduction Act.
keep our fingers crossed that the bill will pass the Senate, or better, call or email your US senators to make sure they will do their part to pass it.
Even if there will be a recession, what is within your control that you can do during a recession? - Sharpen your knives during these 12 to 18 months to get ready for the next growth waves. Here are just a few things we can help you:
Audit your online brand presence: what to save, stop and start? (the three S's.)
Revise your target audience profile.
Update your website with new marketing strategies, stories, SEO.
Expand a digital presence with social media marketing.
Create a high quality brand promotional video.
Produce podcasts, newsletters, daily posts and engagements, etc.
Turn the R word from recession to recharging your business batteries! For those of you who plan ahead, opportunities always favor the prepared. If you want an initial consultation, call us at 1-888-288-4533.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
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08:1331/07/2022
Episode 57: Term Limits for US Supreme Court Justices; Investigation & Impeachment of Justice Thomas & Other Perjurers
No one is above the law, not even a Supreme Court Justice
PLEASE share.
Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress.
Do it now!
To watch, listen to, and read this as a video
To read it as a blog
The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of high crimes and misdemeanors. The US Constitution never assumed SCOTUS to be above the law, and be shielded from civil and criminal liabilities.
In light of some justices' possible perjuries re Roe vs. Wade during confirmation hearings, and Clarence Thomas' possible aiding and abetting his wife's criminal conspiracy to overthrow 2020 Presidential Election,
Congress and DOJ: Please take these two actions:
We ask the US Congress and the US Department of Justice to immediately initiate these actions:
(1) The Department of Justice must investigate and the House needs to initiate impeachments against those justices who lied under oath during confirmation hearings about not overturning Roe, and pursue perjury charges against these lying US Supreme Court Justices.
(2) The Department of Justice must investigate and the House needs to initiate impeachment against Justice Clarence Thomas for any level of criminal aiding and abetting his wife’s criminal participation in the conspiracy to overturn the 2020 Presidential Election.
Term limits for Every Supreme Court Justice
We the people additionally must take action to impose term limits for all SCOTUS: A constitutional amendment must be introduced by the legislature, to limit every SCOTUS' term to be about 18 years, as advocated by Stanford Professor Larry Diamond in his book “Ill Winds”.
Please listen to the entire 6-minute episode, and SHARE!!!
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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
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https://10plusbrand.com/
https://10plusprofile.com/
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#10PlusBrand
#10PlusPodcast
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#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
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06:2426/06/2022
Episode 56: How to do more with less in brand marketing during inflation
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The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere. How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.)
The 2nd insight is slow and steady wins the race. Many people try to lose weight by starvation, deprivation, yo-yo dieting--all to no avail. Sticking to Noom’s slow but steady course of physical activity, psychological tricks, and mental reinforcement every day proves to be the winning recipe for my success. In brand marketing, consistent and persistent efforts over time have led to more profitability, influence, and success for our clients.
I am giving away many nuggets in the form of a slide presentation as a video, available as paid content. Please download the slide by clicking “paid content” at https://10plusbrand.substack.com/subscribe, by choosing either monthly or yearly plan.
This is Joanne Tan, Brand Strategist and CEO of 10 Plus Brand. Stay tuned for the next load of nuggets: So you want to have your own podcast-- how to post, SEO, and promote your podcast, by yourself. I’m writing a book: How to Become a Brand - Decode, Create, Amplify. You, as a subscriber, will get bits and pieces of the book way ahead of others, and that buys you time to be ahead of the game!
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
03:4120/06/2022
Episode 55: How to Multiply EBITDA 4-20 Times with Brand Building and Brand Marketing
1st Q: “When is the best time to build a brand?”
2nd Q: “What is the ROI for investing in brand building and brand marketing?”
3rd Q: “My clients come from referrals and warm leads. I never got a client straight from my website, or LinkedIn, or other social media. Why do I need online branding and brand building?”
4th Q: “What is the difference between marketing and brand-marketing?”
To find out the full answers, listen to this 7 minute podcast - you won't walk away empty handed after 7 minutes of listening to the answers by Joanne Z. Tan, a global brand builder and marketer.
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
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07:1514/05/2022
Episode 54: Will Smith’s Slap - What makes a man defend another woman? (And vice versa?) _ by 10 Plus Brand
Even though I wish Will Smith could have used the Oscar stage to first VERBALLY extract an apology from Chris Rock, instead of slapping him and using profanity, I know that Will Smith’s intention was out of his love for his wife and to defend his wife above and beyond any considerations for himself, such as being charged for assault, or being criticized, or even barred from the Academy.
Cory Booker’s impassioned speech at Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings moved her, himself, myself, and many others to tears. Even though it was a speech prepared in advance, it was delivered in such a heartfelt and compassionate way that it completely overpowered the vicious attacks Judge Jackson had endured during the hearing.
I myself, as one of MANY women who have often fought our battles alone, defended ourselves and our honor alone, shared the tears of gratitude Judge Jackson shed, for the genuine understanding of what Cory Booker quotes Ginger Rogers as saying: “I did everything Fred Astaire did, but backwards and in heels.” Booker went on: “Nobody is gonna steal the joy,...” “You have earned this spot. You are worthy. You are a great American…. You’re here. And I know what it’s taken for you to sit in that seat.”
The good and the great that came out of these two men moves me, and frankly, I know for a fact that I am not the only woman who wishes their quality in a man who deserves to be called a husband, or a partner, or a true friend, or a decent human being who gives a piece of his or her true self in an unjust or even humiliating situation.
This kind of compassion and love is not limited to a man’s protection for another woman or vice versa. This kind of love transcends race, gender, nationality, and all barriers to humanity.
You see it in so many non-Ukrainian volunteer fighters risking their lives in Ukraine, because they feel that the pain and suffering Ukrainians are going through is not something they can bear to watch on the sideline.
to continue to listen, watch, or read this 5-minute narrative:
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
#WillSmith
#WillSmithSlap
#ChrisRockSlap
#WillSmithChrisRock
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
05:5005/04/2022
Episode 53: 7 tips for making a brand video, by 10PlusBrand.com
What is a brand video? Why is a brand video needed?
What are the differences between a brand video and other videos?
Where can a brand video be showcased?
What assets are needed for making a brand video? How is it edited?
How long should a brand video be?
Is voice-over needed? Are acting talents necessary?
What is the budget range for a brand video?
...
As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sharing many tips for brand building. Before publishing the book, I will share some of my specific topics for paid subscribers to 10 Plus Brand’s newsletters. I will let you all know in advance before making any blogs as “for paid subscribers only”.
If you want to know the 7 tips for a brand promotional video, please sign up as paid subscribers here.
The tips given as paid content, and other valuable proprietary information we are releasing every month, is at only $5/month, or $60/year. The paid content is based on years of experience in scripting, directing, filming and recording, editing and producing many brand promotional videos for insurance agencies, executive coaches, law firms, CFO and accounting services, a private museum, Silicon Valley engineering firms and technology startups, acupuncturists, interior designers, real estate brokers, and many other industrial, B2B and B2C companies, and individuals.
Next paid content for Substack subscribers will be about “How to do digital marketing and social media marketing with any budget”
A hint:
Build a solid brand foundation first, before building the “3rd floor”: a brand video. The foundation is brand DNA decoding. The first floor is the brand’s structure, strategies, stories, in verbal narratives. The second floor is the identity items of a brand: business name, logo, sometimes a tagline or slogan, the look and feel.
The first, second “floors” will be addressed in Chapter One and Two (the blog form of which to be released later for paid newsletter subscribers).
You can see FREE sample brand videos on our website, or watch MORE brand videos produced by 10 Plus Brand, on this Youtube playlist
If you would like to watch more FREE brand building and branding tips, here are some of the vlogs on Youtube.
or
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse.
Thank you!
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03:3427/03/2022
Episode 52: Ukraine War and Americans’ Responsibilities
The Ukraine War as an intervention, unification, inspiration, and revelation of characters, both personal and national
My older son has been serving in the US military for about 7 years. As soon as the Ukraine War broke out three weeks ago, he was deployed to a NATO country in Europe. Moments before he boarded the military plane, I said to him: “ My son, thank you for your service.” He was a little surprised to hear this from me, and I said: “In your own small ways, you are defending democracy, freedom, and our way of life.”
I don’t know about you, but for me, after watching on TV the heart-breaking human suffering and devastation in Ukraine, I started to view my daily routines with a new appreciation. I realized that what I took for granted could be taken away, like what happened overnight to the suffering Ukrainians. What was a mundane daily routine three weeks ago now seems like privilege, - things like taking a walk and watching people walking their dogs or pushing strollers, even doing dishes in my kitchen that was not torn apart or bombed to rubbles, and sleeping in my own warm bed instead of the cold floor in a bunker…
Seeing the heroic Ukrainians who would rather die to keep their freedom and their fledgling democracy, this war has awakened our consciousness about the evil of authoritarianism.
As we witness the tragic loss of lives, smoldering rubble, destroyed cities, and millions of refugees, nothing is more agonizing than the feeling that one can do nothing, other than watching peaceful and innocent people suffer, while evil and violence is being brutally perpetrated.
Like many of you, I want to do whatever is within my power to help Ukraine. Doing something, anything helps ease my own feelings of helplessness and agony, and puts my conscience at peace. So I have donated a sizable amount of money to NovaUkraine.org.
We cannot take our democracy for granted. If you don’t have the financial resources to donate any amount, each and every one of us can at least do this: improve our OWN democracy, restore America as the beacon of hope and light, and strive for a more perfect union. By exercising and participating constructively in our democracy, by being good citizens, and by building a stronger American democracy, we are sending hopeful messages to the world that those who gave their lives for freedom and democracy did not make the ultimate sacrifice in vain.
Please listen to the entire 10-minute podcast that also covered the following:
- The war has united & inspired Americans & all democracies globally
- We all shoulder the responsibility to protect , defend, and improve our democracy
- A stress test of individuals, leaders, and the free world
- “Stand for Something” - individually and nationally
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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
#BeYourOwnSuperpower
#BeYourOwnBrand
#StandForSomething
#WeAreBetterAngels
To stay in the loop, subscribe to our Newsletter
10:2613/03/2022
Episode 51: Joanne Z. Tan Interviews Jonathan Leidy on Building Young Men Mentally, Emotionally, Physically - _Interviews of Notables & Influencers
Joanne Z Tan, CEO of 10 Plus Brand interviews Jonathan Leidy about Young Men's Ultimate Weekend that helps teenage boys grow mentally, emotionally, physically.
(Excerpt:)
Joanne Tan:
"In addition to "Interviews of Notables and Influencers", I also interview ordinary people doing extraordinary things. Today Jonathan Leidy is one of those unsung heroes. He is an ordinary person doing extraordinary things."
"One Sunday evening I was watching TV while doing dishes. And then there came Lisa ling, "This is Life". And I heard in the background, "here is 'Pork Chop'". And as soon as the so-called "Pork Chop" started to talk,... I know that voice, that's Jonathan Leidy! Okay, great job, "Pork Chop". And then Lisa Ling described what this camp is all about. And the more I listened to it, the more I felt like, wow, this is great, from my perspective of a mother to two young men, knowing their struggles, and also as a humbly-learning-parent-for-life. And also seeing this school shooting, and mass shooting, and all perpetuated by young men, I really feel compelled to invite Jonathan on my podcast. And thank you, Jonathan, for this honor and privilege."
(Jonathan Leidy:)
"...So it gives everybody the opportunity to get outdoors to break up in teams, to lead teams, to go through physical and emotional challenges. And all of that is really under the guise of, I think, above all else, getting young men interacting with one another, and really understanding what makes each other tick, and really starting to relate to one another on a level that's much deeper than they might do today, you know, just over the computer somewhere..."
========================
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
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44:1905/03/2022
Episode 50: The Great Resignation - Quit Job? Change Career? What’s Next?
Since the pandemic began in 2020, almost half a million (and counting) people are quitting jobs in the Great Resignation, for more fulfilling career opportunities. Some are thinking of starting their own businesses, some are switching companies, while companies are trying to keep talents.
What mindset, skills, disciplines and lifestyles do you need, if you are thinking of leaving your current workplace?
What do business leaders need to prepare themselves for this Great Resignation and the ensuing Great Reshuffle?
Joanne Z. Tan, a brand builder & marketer and Rachel Burr, a leadership coach did a live presentation on social media, addressing various practical and fundamental aspects related to the above.
Whether you want to stay in your current career, or are leaving it, you will find many great nuggets from this talk.
Joanne Z. Tan Interviews Rachel Burr on the Great Resignation - Interviews of Notables & Influencers
In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
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https://10plusprofile.com/
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#10PlusInterviews
#30SecondsofAnything
#BrandDNA
59:3202/03/2022
Episode 49: Super Bowl 2022 Best 3 TV Commercials
This year, something peculiar happened-- previous years’ super bowl ads were all released weeks or days before the big game; this year, only about 35% of the ads have been pre-released two weeks before the game date on Feb. 13, 2022, and as of before the 56th Super Bowl, about 80% of commercials were released on the internet.
Was it because companies are afraid of not making it to our top 3 best Super Bowl list? If that’s the case, we are very flattered. But forcing people to watch poorly made ads will make your captive audience more resentful of your brand. Our sole purpose for ranking Super Bowl ads is to up YOUR game of making better commercials that truly CONNECT with people without flashy gimmicks.
Bravo to the 80% brands that have pre released their Super Bowl ads ahead of the big game!
Post game update: What a game! We stand by our prior picks, since no other ads were better than our top 3. What we picked previously are the finalists in the original order.
Our criteria for judging the best three super bowl Ads
We stick to the same criteria for the best ads, year after year:
NO CELEBRITIES in the ad,
No vulgarity, partisanship, bad taste and
The brand’s message comes across clearly and artistically with originality & integrity.
And the 1st place winner is....
- To read it as a blog
- To watch it as a video
10 Plus Brand Inc. is a full service brand building, digital marketing agency for business and personal branding. We also do NFT branding for Web3 Metaverse, in addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
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https://10plusprofile.com/
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#10PlusBrand
#10PlusPodcast
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04:1413/02/2022
Episode 48: ”Secrets” for Investing in the stock market by Patrick Geddes, from $0 to $43 Billion - Interviews of Notables & Influencers
"Transparent Investing" by Patrick Geddes' is releasing Jan 25, 2022. If you invest any amount in the securities market, if you work with a financial investor, or are considering ditching or hiring one, YOU CANNOT AFFORD TO MISS THIS INTERVIEW!
This one and half hour long episode can save you thousands, or tens of thousands, even hundreds of thousands of dollars, depending on your investment size.
Do you really need a financial advisor?
What's the easiest but also hardest thing to do when investing in the stock market?
During inflation, any better place to store your cash than the bank?
Why fees & taxes can lower your ROI?
With 40 years of finance experience under his belt, Patrick Geddes managed from zero to $42 billion at the end of 2020, as the founder and CEO of Aperio which was acquired by BlackRock for $1.05 billion.
In his eye-opening new book, Patrick Geddes revealed some dirty laundry of the investment industry and pointed out that the emperor has no clothes.
100% net revenue of the proceeds of Patrick's book is donated to financial literacy work, to start a Transparent Investing MOVEMENT.
Please don't forget to like it, leave a comment, and SHARE IT WITH OTHERS, - they will be grateful!
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https://10plusprofile.com/
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#10PlusPodcast
#10PlusInterviews OR
#InterviewsofNotablesandInfluencers
#30SecondsofAnything
#BrandDNA
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01:33:1222/01/2022
Episode 47: Joanne Z. Tan Interviews Rotten Tomatoes Co-founder on Creator Economy, Learn to Earn Education based on Web3 & NFT Metaverse - Interviews of Notables & Influencers
Web3, NFT, and Metaverse will decentralize education into learn-to-earn model, and build a creator economy, and even make movie watchers into roles they play in the movie ...
Patrick Lee, co-founder of Rotten Tomatoes, was interviewed by Joanne Z. Tan on the "Interviews of Notables and Influencers" podcast, video and blog series, where Patrick talked about these topics:
The recent Theranos Elizabeth Holmes trial, "fake it till you make it",
Silicon Valley culture,
NFT, Web3, Metaverse, their roles in a creator economy, in a new learn to earn education model,
Decentralization, blockchain, AI, AR, VR,
The future of gaming, movies and entertainment industry intersecting with Technology,...
AND, what does Patrick Lee's brand stand for?...
Patrick Lee imagined the NFT, Web3 metaverse will revolutionize "learn to earn" education model, and the entertainment, movie making world. The "play to earn" gaming model can be evolved into "learn to earn" for students: "...they're actually earning a token or NFTs that can actually be converted into money. And ideally, you could get the rich people in the world to be paying the poor people to learn."
A LOT of insights! Thank you Patrick Lee!
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This is the 10 Plus Brand's Podcast channel, a/k/a 10 Plus Podcast. In addition to the popular series "Interviews of Notables & Influencers", "30 Seconds of Anything", and regular episodes on brand development and digital marketing, Joanne Z. Tan, founder and CEO of 10 Plus Brand, Inc., regularly shares insights about current events, technology, Silicon Valley, life experience, politics, culture and the arts.
10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level.
43:4615/01/2022
Episode 46: New Year Resolution_30 Seconds of Anything
Shhh! Don’t tell anyone - about your New Year Resolutions! Keep it to yourself and WORK on it quietly for at least 3 months before breathing a word of it - be it avoiding sugar, losing 5 pounds, reading a few books, or even writing a book… Planning is essential, but ...
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00:5506/01/2022
Episode 45: Joanne Z. Tan Interviews Shawn Flynn on Networking and Podcasting_Interviews of Notables & Influencers
If you want to be featured on a podcast, or to host and produce your own podcast, learn from those who have been there, done it, such as Shawn Flynn, who has hosted 110 episodes for his own "Silicon Valley Podcast" production.
Among those Shawn interviewed are Jim Mckelvey, co-Founder of Square, Melanie Perkins, Co-Founder of Canva, Patrick Lee, Founder of Rotten Tomatoes, on topics from building a unicorn company, raising funding, trends in technology, scaling a company, leadership, skill for the future, and much more.
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Being a podcast producer and host myself, for my own series “Interviews of Notables and Influencers”, I know how much work it takes to find the people to be interviewed, research, prepare, produce and edit…
On top of that, Shawn has a full time job in middle market investment banking, in mergers and acquisitions, capital markets, financial restructuring.
Like Shawn, I also have a full time job as the CEO and Branding Expert at 10 Plus Brand, Inc., a full service, award-winning brand building, content creation and digital marketing agency.
For my own 10 Plus Podcast, I invite both well known notables and influencers, billionaires, as well as ordinary people doing extraordinary things. Next month, I will feature someone who has volunteered years of service to help troubled teenage boys at a special summer camp, as well as a savvy investor who will share insights about investing money.
Below are SOME of the questions I asked Shawn during this interview:
Q-1: Could you give us a brief history about yourself? What is your journey leading up to where you are now?
Q 2: Do you hire any help for your podcast production? Or are you doing it all by yourself? (If yes, do you ever sleep? :)
Q 3: Tell us what got you into podcasting in the first place? Do you have Sponsors? Ads?
Q 4: What is the relationship between your investment banking career and your podcast series?
Q 5: What are the biggest challenges in continuing your podcast, episode after episode?
Q 6: Do you get emails from strangers wanting to get on your podcast? What do you do with them?
Q 7: From hosting your 110 podcast episodes, which ones took the most time and effort to prepare?
Q 8: Could you tell us 3 stories about how you secured interviews with the Silicon Valley big names?
Q 9: What have you learned from your podcast guests? Any specific stories? Did you ever disagree with your guests on air? Do you prefer edited or live?
Q 10: Did your interviews have impacted your personal and professional growth? In what ways?
Q 11: What makes you do investment banking?
Q 12: What specific types of companies and individuals need your investment banking advice and expertise? What are your sweet spots?
Q 13: What do you foresee you’d be, 10 years from now, down your career path? And your personal life, if you want to share?
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58:0809/12/2021
Episode 44: How to Rebrand - What did Facebook & Tiffany Do Wrong
Renaming Facebook into Meta is not rebranding and can't solve Facebook brand DNA problems. What did Harley Davidson and Dunkin' did right with their rebranding? - value, ethics & services.
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12:1429/11/2021
Episode 43: Four Questions for Elon Musk: Science & Humanity, Life on Earth & Mars, Open Source Information Age, etc.
We invite Elon Musk to answer about his own open source
charity platform, saving Earth & improving humanity while going to Mars.
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Question #1:
Why don’t you start a charitable foundation with open source accounting yourself, if you rightfully don’t trust bureaucracies like the UN?
Question #2:
If you don’t want a dog-eat-dog, “beanstalks-burn-beans” world (explained below), why don’t you create an alternative digital open forum for people to freely help and give to one another, and come together to save our Earth? Isn’t this more meaningful than sending humans to the barren and lifeless Mars? What makes you think that the Martian environment will change humankind for the better?
Question #3:
DO BOTH - uplift science and humanity, the yin and yang of each other, can you and will you?
Question #4:
Could you answer our questions on "Interviews of Notables and Influencers"?
(Bonus Question: Listen till the end!)
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10:4507/11/2021
Episode 42: Interviews of Notables & Influencers - Celebrating 10th Interview in 2021
Why heavyweights like Tim Draper want to be on 10 Plus Podcast? Other than billionaires, why do we celebrate ordinary people?
In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020.
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You can find all 10 interviews on our website: 10PlusBrand.com, or under the #10PlusInterviews on social media.
Who gets to be interviewed and why they come
Great questions and Genuine curiosity
Business brand or personal brand - what does your brand stand for?
What makes interview questions truly great, with very different people?
To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers”
Follow us: #10PlusInterviews or, #InterviewsOfNotablesAndInfluencers
#10PlusBrand - if you need to build, market, or rebrand your business or personal brands.
Thank you!
© Joanne Z. Tan Oct. 24, 2021
04:4526/10/2021