From a single storefront to a $200M enterprise, David Segal reveals the sophisticated frameworks behind building a category-defining business.

Learn the counterintuitive principles that separate exceptional operators from average founders, including the hidden challenges of success and the strategic tension between working in versus on your business.

A look into the mind of a builder who has mastered both the science of operations and the art of scale. And watch in real-time as he does it again with Firebelly Tea.

TKP listeners can receive a special 15 percent discount on Firebelly Tea products by visiting www.firebellytea.com and entering the code Shane15 at checkout.

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(00:00) Intro

(04:59) What entrepreneurship is

(07:10) How to manage your psychology

(10:40) Yearly planning, daily action

(15:50) Avoiding "ivory-tower syndrome"

(18:30) Segal's childhood and background

(25:15) The history of DAVIDsTEA and Firebelly

(36:40) The evolution of tea and business over the last twenty years

(42:30) On failures

(49:00) Dealing with depression

(52:30) Lessons about money

(56:55) Business and life lessons from Warren Buffett

(1:00:00) On time management

(1:04:50) What's missing in Segal's life

(1:08:39) On success

The Knowledge Project with Shane Parrish

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