Brian is live from Etail East, covering what’s going on, how it went, and how far conference season has come since last year.
We’re not talking about data anymore… we’re talking about vibes. We talk about them in The Senses, but the vibe shift is different for everything.
“The funniest thing about this idea of vibe shift is that everyone is having a really hard time defining what it is and where we're going.” – Brian
In the wise words of Brian Lange, “you can’t have a vibe if you’re not with somebody.”
Everyone is casting lots of their communal vibes into a pool, and a layer cake is happening of what the new vibe is. If the vibes are wrong, you go and find a new vibe.
People are going to follow the algorithm no matter what, it's just who we are.
“If the algorithm is the ultimate media, the message is humanity is unnecessary.” – Brian
The algorithm is taking over things that humanity can analyze, those being: what is, what could be, and what should be.
“This person's livelihood is at the mercy of the algorithm.” –Phillip
When you don’t update the algorithm soon enough, the crying selfie is what happens. Eventually, it leads to undesirable outcomes because everyone plays the game well.

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Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Overview