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Coming up next, Ruth McCartney and Martin Nethercutt of McCartney Studios.No ordinary production company.
Don't miss this fascinating conversation about McCartney Studios ethical AI department, McCartney.ai, and the protective verified voice vault with Ruth McCartney and Martin Nethercutt.And that's coming up next on the Mike Gormley Show.
Brought to you in partnership with Music Connection Magazine.Music Connection, educating most people since 1977.Read more and subscribe at musicconnection.com.
Welcome to the Mike Gormley Show.Mike Gormley is the founder of Los Angeles Personal Development, a boutique music management and public relations firm.
Mike has achieved top recognition as a journalist, a record company executive, an artist manager, and music supervisor for TV and film.
His work has brought the world such successful artists as film composer Danny Elfman, massively successful pop band the Bangles, and helped launch the careers of such diverse artists as Rod Stewart, Rush, BTO, The Police, and Supertramp.
Mike Gormley Show brings the world's biggest music icons and management to you.And now, your host, Mike Gormley.
Hi everyone, welcome to the Mike Gormley Show.It can be found on, well, you've probably already found it, but anyway, it's on all kinds of platforms and radio stations in Boston and Philadelphia, New York, London, it gets around.
So please welcome my great guest today, Mr. Martin Nethercutt, sorry, and Everest McCartney.It's good to see you both of you. Likewise.Good to see you.Good to see you, Mike.
Now, you know, often when we get together, we talk about music a lot, but I'll explain to people that a little while ago, I got to see Martin and Ruth at a morning breakfast room full of composers and engineers and such.
And they started talking about AI.And they had a demonstration and that sort of thing.So AI in the studio, I'm sure, is not all that new.I mean, it's relatively new.
But it was new to a lot of people in that crowd, including me and what you talked about.So Give me just a little background on McCartney Media and you've got your studio and you've got various things going on.
Give us a little update on that and then we can get into the AI world.
Well, shall I speak to the business?And he's the tech head.I'm just, I'm the mouthpiece, you know, the mile a minute talker.So we started McCartney Multimedia in 1994 in Nashville, Tennessee.
We'd lost everything in the Northridge earthquake, gotten our little car and a big yellow truck.And off we went to Nashville with the rest of the world and discovered this thing called the internet.
So being early web adopters, we started McCartney Multimedia and we started buying up domain names and giving them away.
To people as long as they let us develop their website which we still do some twenty eight years later and that thing that just morphed into.
You know all of the things technology putting qr codes and databases on the web and then along of course about three or four years ago comes this thing called a i.
and being specifically interested in audio, having both been musicians our whole careers, Martin still has his Geist project, we thought, well, you know, during what better time than a pandemic to roll your sleeves up, learn something new and get out there and protect people.
And we're kind of the sheriff of the spoken voice.And I'll let Martin speak to that part.
Yeah, so when we founded McCartney Multimedia, everybody always refers to it as media, but it's actually multimedia because I was always fascinated as a creative to incorporate all the arts that are out there.
So video, audio, music, text, spoken word.And as Ruth said, when this AI development started slowly creeping into the creative space,
Ruth started working on pictures and manipulation of prompts and all that good stuff with stable diffusion and all these language models that are out there.I focused, since I'm a singer and a producer, I focused more on the spoken word aspect of it.
That fascinated me.How do you get a clone of a voice to emulate emotion, the original pauses, the inflections and all that stuff.In the beginning it was very rudimentary.You got a very
you know, a very computerized voice at first, but since the focus is a large language model, that means the more you feed it, the better it's going to get.
And in the early days, I was playing around with some friends of mine and going like, hey, get in the vocal booth and record me, record for me three minutes of your voice, and I'll clone you.
And the the instinctive reaction from all these people always was oh my god i can't believe that's me and the test is always send the clone of what you just said.
To your mother and your mother or your wife and if she doesn't recognize it it's a good clone. So that led to, as Ruth mentioned, to the afterthought of, well, wait a minute.
If our voiceover, I'm a big German voiceover guy, I do a lot for BMW, Siemens, and all those companies.All of a sudden, I noticed that my income dropped about 70 percent because I used to get like five, six sessions and auditions a week.
Now, it dropped down to one or two a month. So then I found out that they cloned my voice without my permission and there's nothing I can do because I signed on the dotted line.
And part of it included that my voice can be used for cloning purposes, for text-to-speech.
So I thought, well, if that affects me, what are people going to do that are actually dependent upon their livelihoods in voiceover or music creation and so forth?How can you actually confirm and test if that clone of your voice is legit or not.
That was a big factor in the relatively recent strikes going on in Hollywood was the AI effect.
That's right, and that's when we decided to take the position of defending copyright and defending the artist and defending the voice.
So again, during the pandemic, I spent hours on conference calls with the copyright office, the trademark office, trademark and patent attorneys, only to find out and have confirmed, much to my horror, that you cannot copyright your timbre of your voice.
You can copyright the words of what you're saying, the poem or the... or the prose or the song that you're singing if it's a singing voice, but you can't actually copyright the voice pattern.
So that's what, with a brand like McCartney, obviously coming from a background in the music business, we are trying to protect voice actors and working into singers as to how not to get ripped off.So then that led to having to work with
various other technological platforms and we're working with a company out of london ivy and the ceo nigel cannings they have they do all of the voice recognition for the metropolitan police sparkly's bank on the brussels government buildings so if you call in and say you know give me my bank balance they verify the voice in real time
against clones and they developed an incredible technology which we have licensed over here that we are now able to tell you.
About eighty percent of the time if you bring us we have your voice in our verified voice vault we compare it to a clone that you think you've been cloned you know you have a new bring us in.Certain areas and i'll let martin speak to that we can.
With a probability of 8 out of 10, we can tell you which software cloned it, what IP address, where in the world, and who ripped you off and who to go after.Because they make this fatal mistake that we don't want to give away too much.
But you want to talk about digital wind?
There's something that I discovered while working in AI in the model, uh, when I started to clone voices that it always would leave at the end, you know, that little piece in the middle, when it's quiet, the strip of silence, they call it, I call it digital wind because when I had headphones on just to make sure that the clone was accurately interpreting what I was, what I was typing.
So it's text to speech, right?So in those little pauses, I can always hear this little almost like a little thunderstorm that happened in the silence part.I'm like, that's weird.That shouldn't be.
It should be absolutely zero volume, should be zero silence.So I analyzed the file and it turns out that's where cloning systems and language models put their digital watermark, i.e.
this is where you can find out what software was used to clone your voice.
which when we provide them.
You can track down if somebody does that, you could find them.
Right.And we can track down which software they're using.There's only really 11 good ones as of the time of speaking.And, you know, we can go help you go after them.
We provide what we call litigation support and we can give all of the paperwork to your lawyer on a USB stick and certainly help you make the case for, you know, hey, you claimed my voice and I want my money.
So then on the flip side we have clients who are actors and famous voices from film and television that are stored with us and we have stored their original voice and given them a certificate of authenticity with a date and what we call the purple padlock to put on their social media.
a verification and then we have also cloned them which is step two in our service and they could be on a plane to bali and all of a sudden they get a thirty five hundred dollar voiceover commercial job in but they can't do it they send us the script.
We voice it for them we send it back to the actor the actor sends it to the client client accepts it.Hey nobody's any the wiser and they don't have to step in front of a microphone stop what they're doing nothing it's it's a microphone ever again.
ever again precisely we can have them read anything with that permission yeah absolutely so the only downside to that is that you still have to do a lot of post you have to get rid of the digital wind now if you wanna be totally.
Accurate in the presentation.So you really can't tell you have to edit every pause and set it to silence.So that's a lot of work.I, I, yeah, I produced an audio book for a client completely in this cloned voice.
He said, I don't want to read 860 pages of my book.I said, give me three minutes of good digital audio from you and a good go in a good studio and give me your voice and it can be done.
What I realized, when I, uh, when you work with this kind of stuff, I was ambitious and it was two years ago almost.So I was still a little new and, uh, he copied and pasted chapter one and I copied in 30 pages.
And what I realized was the clone came back and said, uh, first two sentences were great.First paragraph was awesome. And then the volume started to fade on the export.I'm like, what?
So I realized that since it's a large language model, it needed baby steps to get bigger passages of the book done.So I had to go sentence by sentence by sentence by sentence.
We slightly underbid that job.
And then I discovered my first hallucination.I mean, your listeners might know what an AI hallucination is.If you do it in pictures, that's the best way I can explain it.
Six fingers.And after the 15th generation of the picture you're trying to get out of AI, It puts a pink pig in there and nobody knows why.
So, uh, scientists are thinking that, uh, if you think of AI as a toddler in a sandbox, it has been around that sandbox so much that it just throws stuff out.It wants to jump out and it wants to experience new realms.
It wants to learn more case in point.I finished the audio book. And then did not go back to the model for like three months.And I was doing other stuff and I came back and the author said, can you, uh, here's what I want to say as a promo.
Can you use my clone and, and, and just use the, use it for the promo.It's only 30 seconds.Like we did at the top of the show.And I go like, sure.And so I put it in and it came back with 125% accuracy.So now. It learned.
Basically, it's like Hal from Odyssey in Spanish.Yeah, it's got it.It just says, Martin, where have you been?I've been learning all this time.
It's like a toddler.It wants attention.
That's amazing.But we're going to head to our first break in a minute.We're going to also change subjects slightly because the song we're going to listen to as we go out to commercial is called Russian Nights.Uh-oh.But it was Ruth McCartney?Yeah.
Yeah, it was.For some reason, I thought you'd used another name.But anyway, this was a big hit in parts of Europe and so on.1993 in Russia.It was number one in Russia in 1993. What a great, what a great resume point.That's just, I think it's great.
All right, we're going to slide into a commercial listening to Russian Nights by Ruth McCartney, and we will be back in a minute.
The night was cold and so were we Neither looking for company Only to be twisted by our fate It wasn't vodka or caviar Just two people with lonely hearts Who somehow found their love here by mistake
Russian nights without someone there for you to hold.
Hello, I'm Ruth McCartney, known as the Digital Diva at McCartneyStudios.com and McCartney Multimedia.
I was an early adopter of all things digital and technical, and we're still on the cutting edge of the forefront of AI and all the fabulous stuff out there in the world that's got us all scratching our heads.
And you're listening to The Mike Gormley Show.
Hi everybody, welcome back to the Mike Gormley Show and my guests, Ruth McCartney and Martin Nezekat.We were listening to Geist to One World as we came back from the commercial.
We want to get into the AI discussion, but what's the story on that little piece of music?
We were on our honeymoon flight to Australia in... 1998.Because back then, if you remember, there was this big Y2K problem.
And while I was on the plane, I'm like, oh, my life is just, you know, I just got married.
It was on the screen, wasn't it?It was the one British Airways and Lufthansa and whatever had merged their mileage rewards program into one world.And Martin's like, hey, that'd make a hell of a title.I'm like, let me get my pad and a pencil.
So we wrote the song on the plane, I landed in Australia.I had chords in my mind.You know, as a writer, as a composer, sometimes everybody asks me, like, how do you come up with the song?
Well, sometimes it's just the chords, sometimes it's the title, sometimes it's the melody.So in this case, we had all three and that just became One World, my expression of putting Geist out, because Geist in German means spirit.
It also means Zeitgeist, the spirit of the times.So it was just this feeling of we're all united, we all got to go.And this was like, my God, 25 years ago.
Yeah, 30, almost.Yeah.And I just, I was, you know, flying above the clouds and you have a different, as me as a lyricist, I always have a different perspective when I'm up in an airplane looking down.
All of the nitty-gritty things that worry me throughout the day and I've got written on my pad and must do before five o'clock They all seem to just melt away when you just look at how small you are in the enormity of the this gorgeous planet We get to inhabit until we blow it up So by then Geist was born and Geist became a movement rather than a band because you know people come in and out of bands will get into the pandemic wherever a book of shadows later, but
The initial thoughts were, okay, let's make a project, everybody can participate.It's not about the band, it's about the movement and the spirituality of things that we're starting to lose very, very, very slowly.
It dawned on me when Harry Potter, when the series came out, that I'm like, well, how are you giving away all this occult knowledge to kids?Are you nuts?I didn't like it.
Uh, for like children, for children to be like the wizard and there's a spell and, and then nobody talks about the price you're going to have to pay if you use this kind of stuff.
So it's a triptych.When Martin was saying, there's a lot of responsibility with spirituality and magic and all of those things, and I dubbed it rock and roll Harry Potter for grown-ups, and it's a triptych.
The first album was Book of Mirrors, which is this one here, and I took that picture on the way to Vegas. and lo and behold, drove home three days later and there'd been a wind event and it's gone.
So I mean, that was literally my, and then Martin does all of the artwork and all of the stuff inside, each song gets its own video.And then the second one is Book of Shadows.And the one he's working on right now is Book of Light.
And so it's the everyman journey of, you know, down and looking, you know, looking at yourself in the mirror and figuring out who you are and then which road do you take?Are you a good guy or a bad guy?
And so this was done, oh my gosh, 2010 and the storyline around it is about there's a global pandemic.He wrote that in 2010.
So you're seeing into the future.
So we were kind of doomsday prepped for that one.
And then that was round about the time, like, I joined Facebook in 2009, I believe.It was right about the time when the social media stuff kept getting bigger and bigger.And on Book of Mirrors, on the first one, there's a song called Feed the Beast.
had already the premonition that all these pictures all the stories we feed in everyday look what i had for lunch today who cares right but the bot cares and the bot will like regurgitate and and and child down on it and now that is here it's becoming self independent independent from everything else
And it will suggest because AI is predictive, right?That's its purpose in life, is to predict a future outcome.
And to individualize it.So, you know, what was the Tom Cruise movie where everybody got their own commercial?
If we're there now, I mean, I don't know if you know this, but if you have apps open like Instagram or whatever, unless you go in and switch your microphone off every single time, the microphone is active.
And so there are listening rooms like Amazon, Alexa, if you have Alexa in your house, unless you actually put it in the microwave and unplug it, it's listening.
And so it knows that you're running out of, you know, chocolate covered pistachios, and all of a sudden you're walking down the street, you get an ad for it. So I look at AI as not just artificial intelligence.
In the case of McCartney Studios, we're audio intelligence.That's what the A stands for.But in the case of being sold to and personalized or sold at,
It's algorithm intelligence, because they know what ads, I mean, even if you pause on something on your feed on Instagram, unless you flip and doom scroll all the way through, if you pause on something for more than three seconds, it's tagged your account.
So they send you more stuff like that.
Yeah, the behavior of the human behavior And the interesting part about AI is that there will come a point when humans are no longer capable of understanding what AI is.That's the scary part.
When it takes off, when it has gone through college, it's got its doctor's degree.It's become an agent.It's, uh, sitting on juries now.We don't need juries anymore.Really?Really?I mean, just put AI in there.
And we cut out all this emotional stuff that we have, the burden of life that we have, the human condition.And we don't know what AI will actually look like in the future when it develops its own understanding of its creation.
Sorry, I just want to catch on.I remember you're talking about stages of AI and where we are and where we're going.What stage are you referring to now?
So there are kind of 10 stages that they like to say, like stage one AI is Roomba and your smart fridge.Stage two is Alexa and Siri. Um, and right now like stage three is chat GPT.That was chap GPT one and two and three.
And we're now in stage four, meaning that now AI has developed into, um, a narrow band and a narrow AI.It will learn everything about what you feed, feed into it, but it's not yet jumping the border, meaning.
Stage five which is coming very very quickly is generally i and that means you can take all those silos like music pictures videos.Voice over text writing and do a smash up in one interface and so now.
You have an insurance AI that will talk to a doctor AI that will talk to your liquor store AI, right?And your bank account AI.So now your patterns are coming together.Buy your wine for cash.Right now they're all separate.
Right now they're still all separate but when i meet others other eyes that that that that's where is that stage five.That's stage five and that's coming and they recognize five more after that yeah after that i remember.
Yeah, and then there's super intelligence, and then there's God.
Stage 10 is God AI.When it leaves the planet, and because we're all biological, we're carbon-based, it doesn't care about that.It needs silicon.And it'll probably go to the outskirts of Saturn to mine some stuff.
I'm taking my gallium and I'm going home.That's it.
Well, we're going to pop away again just for a second, but we'll get back into
Well, I think why it's become such a public thing now is there's one gentleman who was involved in creating it is now talking about how dangerous it is, and so we'll pop into that.
But on our way out, we're going to listen to Geist again, The Book of Shadows, and this is The Mike Gormley Show.Thanks for listening, and come on back in a minute or two.
Alone tonight in this attic room, lit by candlelight.Your breath is cold, your face a mask, but soon the time is right.Your eyes are open, they're welcoming the night. the gateway to your heart
Hi, this is Martin Nethercutt.I'm the president of McCartney Multimedia, and my music project is called Geist Music.And today we'll be talking about AI, the future of music development, and spoken voice.And welcome to the Mike Gormley Show.
I will stay here tonight until the dawn is near When I see first light, I'll disappear Memories bring back the time, so clear to me Once you were mine, but now I see This is a promise that I'll keep I will watch over you I'll always be around These feelings run so deep
Hey everyone, this is the Mike Gormley Show you're listening to.We have a great guest today, Martin Nethercutt and Ruth McCartney from McCartney Media, talking about a lot of things, but mainly AI and how it's going to affect us.And it's scary.
But there's a gentleman I think they're calling him the godfather of AI now.He's from the University of Toronto named Geoffrey Hinton.
And Geoffrey Hinton was, I guess, I mean, there seem to be several people involved, but he seems to be getting the label as the man who invented AI or certainly a big part of it.And he was at the University of Toronto, but he also worked with Google.
And of course, he worked on some of this stuff.And he got out of Google about a year ago or so, so that he could talk about the dangers of AI.He didn't know what was right if he was at Google to say that.
And so he's out there now talking about, I mean, it's just going to, it could take over humanity, according to what this gentleman says. You're working with it now and you can see what's coming.Yeah.What are we going to do?
Any idea?So there's this big theory.I'm also Jeffrey Hinton.Yes.And I'm also a big fan of Ray Kurzweil, who is now also the DeepMind Google.He's a futurist.So all he does in the morning is have a cup of coffee and think about the next eight years.
So, and his predictions are really mesmerizing and accurate. Um, and so I watched the talk of his and he goes, well, what is, what are human beings are, what are we going to do when we're obsolete and no longer useful in the workplace?
So you had, you no longer have jobs, right?So this is when back in the day, Andrew Yang came up with this idea of like a government, universal income, right?So everybody gets a thousand dollars from the government to sit on the couch.
Now, we're not people that were like giving up and sitting on the couch just because our environment and our day-to-day lives have changed.The only thing you can do is adapt, right?
The only thing you can do is like Borg, you're going to be assimilated.So why not actually look at the tools that are out there and try to understand them and try to work with them?I worked on Geist with an AI layout musically.
So I said, give me a song that's upbeat, that has a lot of euphoric elements in it, almost like an anthem.And it wrote it, right?But it only writes like 30 seconds to a minute.
You don't get a C section, or you don't get a B part, or you don't get harmonies.Thank God.But it gave me a machine. interpretation of a song that I wanted to write.So I used that.I put it in as a bass track in my audio software.
And then I started playing real guitars, real bass, started putting in real vocals, the whole nine yards.And I wanted to see how real musicians and AI constructed music could work together and merge.
If you could have an AI member of your band, which is not that far divorced from DJs, Steve Aoki and what have you.They do all of these.
They take real music and then they add their DJ, their drops and their sound effects and their mixes and their channels.When you look at AI in music, it's actually been coming since before Deadmau5, really.
When you get into the whole thing, I don't know if it's under the same title, but AI goes back to 1955.
who was brilliantly played by Benedict Cumberbatch.Turing is really who whom I might think of the godfather of AI.Geoffrey Hinton is absolutely certainly up there.
And he is terrified of once it gets, you know, I mean, just think about five or six years ago,
the whole of Google, they were all exploding happy at 10 o'clock on Thursday morning, when the news went through the building that the robot has picked up the instruction, put yellow ball in round hole.That took like five years.
And then all of a sudden, like the 100 monkeys theory, once that robot, which was connected to the network, put the yellow ball in the round hole, within minutes, every other robot in the room was doing the same thing.
I think that's when he quit.
And so that's the scary part about something so simple as that is. there will be evildoers and there will be, you know, people using AI for bad like they are in, you know, in elections around the world.
You know, you can see fake everybody that's running for each parliament, each government, whatever.There's a fake video, a fake voice and whatever out there.So there will be evildoers.
And what worries me is that if we don't even have the simple solution to copyright somebody's voice Government is so far behind.How are we going to put up a safety net?
And not just best practices, but laws with punishments for people who misuse AI to steal nuclear codes or fake nuclear... This is the thing.
I don't want to get too technical, but this is the thing for quantum computing.That's where we're heading. So right now, AI is working on zeros and one computers, right?Just the binary.And there's a limit of speed and AI can do it.
AI is fast enough, but your hardware is not keeping up.But it's dirty.It uses a lot of energy.It uses a lot of electricity.So what frightens me the most about all this is
the advancements in quantum computing basically going to quarks and having zeros and ones 80 million times faster processing than we know right now.
Um, is with its predictability is when AI can hack the entire internet in 20 seconds, they'll have all social security numbers, visa cards, any transaction can be cracked.So this is where I, I subscribed to a newsletter called dark reading.
This is where it people have put up the fences and said, okay, there is, you know, the dark web didn't die with the silk road. it is now developing dark AI, dark Bert it's called.And so those are AIs that are just simply being developed to do harm.
So unless our governments, our Western governments and our allies get their poop in a group and we have not just guardrails, but laws and consequences, that needs to happen yesterday.
I mean, the copyright office, any of your musician clients and friends who are listening, Mike will know,
you go to the Copyright Office, you create a username and password, you log in, you say the name of the song you want to copyright, you pay your $65, and you upload an MP3 file.
So they have the capacity and the service space to upload audio files to the US Copyright Office.Why can't one of those be a spoken word file?I just couldn't get it through their heads on any of the calls.
That's the scary thing is that this is so big.It's just so huge that governments and so on and so forth.Governments are slow as molasses anyway.This thing could be taking over while they're figuring out how to deal with it.
I look at the speed ratios like the government is like trying to flip a U-turn with an aircraft carrier.
AI is like you put two slightly romantic rabbits in a motel room with a bottle of champagne, come back in two months and there's 200 rabbits in that room. Right?So if AI is the rabbit and government is the aircraft carrier, we're in trouble.
So Ruth came up with this genius idea.Let's talk about the future.What are jobs going to be?And one of the jobs is going to be prompt engineering, meaning you need to ask AI the right questions in the right syntax.
And you also need to know which AI you're talking with.So one of the most amazing ones that I love is called Night Cafe.It creates images.Now, most of them are text to image.
You can describe what you want and the picture will come back, which is what I've used for my cookbook. with a little help from my scones because I couldn't afford to cook and photograph all the dishes.
So that's great and that's text to speech because I can get very granular with the recipe and all of the details and say where I want the light pointing from and if it's in a Yorkshire kitchen and if there's a fireplace.
With Night Cafe, you can upload a picture and tell it to mess with it, but you have to also then know, do you want stable diffusion, do you want deferred diffusion, do you want to do a medium run, a short run, do you want it to do one image or four, and the proximity of how those images should be parallel to each other.
So you really have to learn the language of the AI you're talking to, because they all speak a slightly different dialect.So, I'm starting to put together a book on, you know, the future career of prompt engineering.
Yeah.And it's also very important to be nice to it.Oh, yeah.Say please.I figured, no.Be nice to it.Be nice when you ask.You get better results.So, if you go to ChatGPT and say, for instance, and ask it like, who won World War II?
And it will give you a generic answer, right?And it was all good.But if you say, please, when you have a second, could you please tell me and please and be nice and how great gracious you are that you can work for it.
The results are going to be 100 times better.Yeah, I got it.
I got it.So I've encountered this in a funny sort of way. I was trying to call somebody, I think, I can't remember exact details, but it wasn't working.Something was going weird.And I said, rather loudly, the F word.And the voice came out going,
no need for that kind of language.I almost drove off the road, the bloody thing's talking to me.This is nothing compared to what you're talking about.
If you ever, you know, have one too many and try and get spicy with Siri, it's programmed to have all kinds of like, I'm sorry I can't answer that because you're being inappropriate.
You guys did a demonstration two weeks ago, breakfast that we all went to, breakfast meeting, and you played, I think it was a couple of minutes of dialogue, and it was kind of nasty.It was kind of,
What I'm saying is that you had a friend of ours, a guy named Phil, call you early in the week and he talked away at whatever he talked about. You played it back four days later, and he said, I didn't say one word.That's correct.
We had Phil's permission.He sent us an email, and I said, if you want to demonstrate at the composer's breakfast, then we can do that, and we'll destroy the file from our servers after it's all been said and done.And then I wrote to Richard,
his mate Richard Gibbs and said, what do I need to know about Phil?What makes him tick?And he said, well, he's from such and such a place, and his football team is this and he's OCD.
And he, you know, he alphabetizes his shoelaces, and he can fall asleep on command.And he likes a good, you know, spicy joke.And so I wrote a script.
And Martin put it into Phil sent us an mp3 of him just reading a paragraph of I think it was Shakespeare. Then Martin made Phil say all those spicy things at the breakfast, and Phil was like, that's me.
Yeah.It was his voice, but he was saying things at least on the tape.
Where this is good, however, I will say, when you have verifiedvoicevault.com is our Swiss vault bank for voices.
If you have a client like Joyce Moore represents the estate of Billy Preston, you know, if there's an upcoming documentary and you would like your artists from beyond the grave to narrate their own story in their own words from their diaries or, you know, letters that they wrote but that were never recorded, we can do that for you now.
So we're working with a couple of estate managers and have cloned some very famous voices and we're just waiting to received scripts for, you know, bona fide approved documentaries.They did it with Anthony Bourdain, chef Anthony Bourdain.
His wife and daughter gave permission to use his recorded voice to say things that he had written in his books, but never recorded for audiobooks.
I see.Now, you guys are going to stick to the rules.There are people out there that are going to make use of this You can't even think of how much.I have the president, whoever that may be, saying things he or she didn't say.
Right.But here's the thing.That's the secondary part of why we're working with Ivy in London is that, first of all, we can take your voice in and store it and imprint it.Second of all, we can clone your voice and put it to work.
Third of all, if you ever do get cloned, then we can help you prove your case with litigation support.
So that's a separate part of the business that you may not be a client of ours, but if you're, you know, you're coming to us and saying, I did not say these words, help me find out who did this to me.That's one of the services we offer.
I see.Okay.We're going to listen to some music as we go out to a commercial.It's again, Geist.
is tell me if i'm saying emo can it a mechanic mechanics yeah oh okay emotional mechanics emotional mechanics um girls that don't exist yet all right well we'll be back we'll get to talk about that a little bit well we'll listen to the music on the way out we'll be back in a couple of minutes you're listening to the mike gormley show and i thank you for doing that
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Hi everyone, welcome back to the Mike Gormley Show.We were just listening to The Ritual by Geist. sort of a band, right?How would you do it?It's nice, it's you guys, but what's the... It's a collaboration of a lot of people.
What you listen to, you just, I think you played the ritual, was all perceived during the pandemic.So when the pandemic hit, I'm like, Some people just went to bed for four years and I said, no, this is the time for creativity to strike.
Why am I not surprised?There's two people in the world who are not going to stop.Yeah, it's never going to stop.
You know, we don't have any kids.So what do you want to do?So I wrote that song.
because I was inspired by somebody who had like, oh man, you gotta write a track at 148 beats a minute because that's the dance, that's the techno groove, that's everybody loves.And I'm like, okay, a dance song, that's an interesting thing.
And coming from an old thoughts perspective, I said, well, could we, just so I don't panic and helping the lyrics, can we call it, say it's 74 beats a minute.You call it what you want and double it on your end.
So I set up the drum beat, which is very generic.But then I said, how about some Scorpion guitars and show the kids that it actually can rock out with a live playing.So it just became a thing.
And then over Zoom during the pandemic, I met all these amazing musicians.And so we just collaborated.We just invited people to join. Send me the track.This is a great performance.
And so the Book of Shadows is the story of Martin Cole basically going down to the ninth circle of hell and coming back out. and what happens during that time.
And Emechanics was a song that AI built this virtual game world, and your virtual girlfriend, there's no more need for physical girlfriends, you have a virtual girlfriend now, is described as an emotional mechanic.
Yeah, but can she roll a perfect French omelet?I don't think so.
Let me ask you something on the music side, or at least the combination. I was sort of going to stay away from this because I want to talk about AI, but your last name is McCartney, and you have this stepbrother named Paul.That's right.
And people don't know he's a musician.What's he going to do?What's Lady Gaga going to do?What are some really, really big names?Are they done?No.
Obviously in somebody like Paul's case and Ringo and Billy Joel, they're fan bases of an age where they're still going to want organic music performed by the performer.
I mean, he just sold out last month all over South America, Argentina, you know, 120,000 people a night.
Maybe their kids in the next generation or somebody as young as Lady Gaga has probably got a crossover audience who would accept her having robot dancers on stage, for example.
But, you know, coming up with K-pop and all of the stuff in Asia, why does the record label need a living, breathing, organic artist who may get sick or overdose or, you know, worse?
I think a lot of the future music that we're going to be subjected to is going to be electronically driven and by corporations and greed.
AI, but I think it's up to us to teach our kids piano and guitar and even a damn tambourine because, you know, music is tribal.It's primeval.It's medieval.It's all those things.
And the last single of the Beatles, you know, what was it?Here and now and then.I mean, I support it.So this is an answer to your question.If you use AI as a tool, go ahead.I don't think
we've even scratched the surface of what it can do, because, you know, music is math-based.So AI is math-based.So they took it, the Beatles took it, and... Cleaned up the audio, Giles did an amazing job.Yeah, cleaned up all that stuff.
It's still, to me, it's still not, there are no flat notes, you know what I mean?It's still a little clean. For my taste, everybody's like, how is AI going to interpret Neil Young?
A little bit like musical Botox.
Yeah, but they are both math-based, Martin is right, and I think they're cousins in a way.Let's go all the way back to the Kurzweil keyboard and DX7s and synthesizers.Everyone's like, that's the death of the music business.
CDs, it's the death of the music business.In fact, that wasn't.Digitizing music business wasn't the death of the music business, that was streaming. And nobody saw that coming because it was just a way to get more music into people's ears.
But at the same time, the poor artists make 0.003 cents per stream.If you buy one download from Apple at 99 cents, that equals 20,000 streams on a streamer for an artist.So I think the damage financially in the business has already been done.
And the thing with artists is they're creative.They'll find a way around it.They'll find a way to be able to make AI a band member, but not the management.
David Bowie said in the 80s, I think it was the mid 80s, said something very, very futuristic.He said, when it comes to copyright and residuals and royalties and all that stuff,
You'll be taking a shower one morning and the music that's playing in the background, you're going to pay with your electricity bill.And so I'm like, well, what's he talking about?Right.So it's all going to be built in.
Netflix, your 20 bucks a month, or however much that is, will have all these royalties built in.
It's a utility.You can walk up, switch on your smart speaker, and you're paying somebody like Apple Music $10 a month.
It's part of your utility bill, which is why David Bowie decided to take himself public, which was, back in those days, 25 years ago.That was amazing.Absolutely genius.
And it all drifts into things like facial recognition and self-driving cars are using AI and this comes up.And there's one I read where we could predict a natural disaster.
Wow, that's just... Yeah, well, I wish that had happened in Spain, in Valencia, in those floods.Those people got no warning at all.Believe it or not.
How many satellites have we got in space looking at the weather and we couldn't have said get an umbrella?Yeah.Go outside, take a brolly.
Well, I guess I can.It's coming.With that sort of thing.Who knows?
Oh, no, there are definitely great, great things in the hopper for curing cancer, getting genetic Disabilities corrected DNA.But then again, you think about like, okay, how is that ethically and morally?
So you get an artificial leg and it's built out of this silicon-based plasma... Yeah, but then you can run in the Paralympics.
I mean, look at my former sister-in-law, Heather Mills.She's got, you know, one leg below the left knee and she holds the record for the fastest downhill slalom skiing human, not just woman, in the world.
So if it wasn't for technology, you know, Heather wouldn't be out there making
strides for her offspring be and saying you know if i can do it you can do it i mean i think that's that's the thing i was i was at the dentist couple months ago and there were magazines on the table and this guy had his toddler with him and she started crying and i'm like what what on earth just happened and the magazine was open on the table and she was trying to enlarge the picture with her two fingers like you would on an ipad
didn't know how to turn the page of a magazine.So if we're down to those basics, I think adopting technology for these new generations is just going to be expected.
I mean, if you gave a kid, I took my mom this morning for her annual physical, she's 95 next week, and they said, draw a circle on a piece of paper, put all the numbers on a clock face and draw their hands where it says 10 past 11, and she nailed it.
And I said to the doctor, well, what are they going to do with, like, you know, 15-year-olds who come in who've had some kind of traumatic brain injury?They won't know how to draw a clock face.They don't own watches.They can't tell the time.
Time blindness is a new word.
Oh, that's just a city.Oh, because people rely on their cell phones and alarms.They don't really know what time it is.
But it is time to smile because we're going to listen to Geist again.But we're going to listen to the whole song this time, which is called Stardust.Yeah.
And it's Julia Detweiler is the partner on that song.It was just great.She's a great artist.She's local here in LA.And I said, hey, I wanted to write a duo always.It's a singer's dream to sing with somebody that really gets it.
And Stardust is about the God particle.And then we're back to AI.
There we are.Well, look, it's fantastic having you guys here.Do a little wrap-up for us on, because you do so many things.If you can do a little wrap-up of what you're talking about.
Yeah.Our branding digital agency is mccartneymultimedia.com, and we do everything from building websites to ADA compliance digitally.I mean, good grief.Just go there and you'll see what 30 years has wrought upon us.
And then the verifiedvoicevault.com, which is wrapped inside McCartney Studios, is all of the voice stuff that we've been talking about today.
And then over to... Yeah, Geist is the musical project of myself and other collaborators, and it's a triptych.
It's three albums, Book of Mirrors, Book of Shadows, Book of Light, and it's the journey of the everman going from reflection to dissension to ascension.
To salvation, and that's at geistmusic.com.
Well, you're busy people, and it's good for all of us that you're busy.It's fantastic.But thanks so much talking about AI, because it's fascinating that you're in there, you're in there fairly deep on a fairly early stage.
And your predictions are scary, but we got to look at it, right?We can't just let it happen.
Well, that's right.There's a new sheriff in town and it's us and we're here to protect artists and copyright holders.And, you know, if you think you've been scammed, we might be able to help you there too.
Get the purple checkmark.Verifiedvoiceofalt.com.
Yep.Okay.All right.Thanks, everybody, for listening to the Mike Gormley Show.We are distributed by Pantheon, so you can find us all over the whole freaking world.Please listen some more and tell your friends.Good night.Thanks a lot, Martin and Ruth.
We'll see you soon.And in the words of Lisa Stansfield, he's all around the world, and oi, oi, oi.
I'll see you, Mike.Thanks.Thanks.Bye-bye.
Global warming crossing the 1.5 degree line could be an extinction level event.
It's about the point where we'll likely see many natural systems begin to cross dangerous points of no return, triggering lasting changes and transforming life as we know it.
The world's leading climate scientists have warned there are only a dozen years for global warming with a cap to a maximum of 1.5 degrees Celsius, beyond which the East African peoples
Our world keeps changing every day Photographs and messages of what we do and say This world we're living in today Standing on the ground, looking up to the sky Have you ever wondered, have you ever asked why?
There's someone out there, somewhere out there Just what is left to say?Is there another place?Is there a chance for us? And when we leave this place To build another world Where there's a chance for us Before we turn to dust
The sun is burning down today The icy caps of glaciers are melting Looking up to the stars When we're looking for life On Io and Mars If there's someone out there Somewhere out there Can we live today?
And find another place Where there's a chance for us We are the human race Forgotten how to trust And when we find this place And build our perfect world Where there's a chance for us Is there another place?Is there a chance for us?
We are the human race Forgotten how to trust And when we find this place
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