Welcome to the Real Estate Marketing Podcast.My name is Jerome Lewis.I'm your host for today.The Real Estate Marketing Podcast is a podcast where we talk real estate, marketing, tech, business, and leadership.
We talk these things for real estate agents, real estate investors, and real estate entrepreneurs.The Real Estate Marketing Podcast is a podcast that has two purposes.Purpose number one, to educate and inform our audience and listeners.
Purpose number two, Kevin, to highlight you, your business, your service, or your product, giving you market exposure and valuable content.With that, we have a very special guest.It's been long overdue, y'all.I'm excited to finally have Kevin here.
We have a very special guest, Kevin Branch.Am I saying that correctly, Kevin? Yeah, Brecht.That's right.All right.Got it.Kevin Brecht.Kevin is a passionate real estate investor who specialize in investing in pre foreclosure properties.
After being in real estate for over 20 years, has been involved in many different areas of real estate. He has built houses, developed land, been a real estate agent, owned a real estate brokerage, and also ran his own mortgage brokerage.
But he says himself that the best thing he has learned is how to invest in pre-foreclosures.I'm excited to talk about that today.
Kevin believes that investing in pre-foreclosures is a win-win for both the investor and the homeowner in need of help from foreclosure.Kevin, I'm excited that you're here.Welcome to the show.Thank you for having me, Drew. Absolutely, absolutely.
So Kevin, to get us started, we've read your bio.Can you tell us a little bit about how you got into pre-foreclosures?You hinted at some of those things, real estate, the brokerage, then you talked about investing and even developing land.
Tell us a little bit about how you got into real estate through your story.
Yeah, definitely.So, you know, I originally got into real estate back in the mid 2000s.I became a licensed real estate agent in 06.And the reason I wanted to become a real estate agent, I was, I worked in construction my whole life.
And I always wanted to, I live out here in the Northwest in Vancouver, Canada.And the elements out here, it's cold, it's raining.So when you work in construction outside, it can get It can get pretty cold.
And my dream was always to see these real estate agents.I see them be working inside these show homes, like the projects we worked on with a lot of these high rises, a lot of townhouse projects, multifamily, things like that.
And the realtors would be inside. looking all sharp and dapper and warm with a cup of coffee while I was outside freezing cold.So that's kind of why I wanted to get into real estate.
I literally just wanted to be warm and looking good and getting out of the elements.And that's initially why I got my real estate license back in 06.And what I learned quickly was You know, I knew absolutely nothing about business.
I knew nothing about sales.I knew nothing about marketing.I thought essentially once you get your real estate license, like deals just start flowing to you, but that's not necessarily the case.
You definitely need to be, you know, savvy in the marketing and sales space and business as a whole.So to make a long story short, I got into real estate in 06.I started working with a real estate investment firm.
in about 08 during the crash, during the housing market crash in 08.And I worked specifically with real estate investors.And because I was working with these investors, I wanted to provide them the best service and value that I possibly could.
So I went after trying to get educated as much as possible in the real estate space.So I pursued every license possible.I got my mortgage license. I had a property management license, I had a strata license, and I eventually got my broker's license.
And that was, it kind of helped me help my real estate investor clients understand like numbers and things like that and how to invest in properties.
So I went on to have a real estate brokerage with agents underneath me, I had a mortgage brokerage with brokers underneath me and things like that.
I did quite a bit in the real estate space, hence why my bio said a few of the different things that I've done.
Oh, I see.That's interesting.You said a few things that jumped out to me.You said you wanted to be sharp and warm.I'm going to ask you this question, even though it's not necessarily your expertise.I have some clients that I work with.
it's like the newer agents and they're like, how much does my appearance matter?Should I dress professionally?I want to hear you talk about that.Does that matter?
Or in your experience, should, should we just go out and don't worry about how we're appearing?Like what is, what is your perspective on dressing maybe professionally, I can say, or, you know,
Okay, um, that's a very, very good question.And, um, actually I have this, this recently from one of the newer agents I'm working with, and I think it all comes down to your niche that you're after now.
Why I described niches there in real estate, there's so many different things you can do.You can work with luxury homes.You can, you know, be one of these million dollar listing guys, or you can work with mobile homes. You can do anything.
That's the beauty of real estate.You can do anything and you can make a ton of money in any aspect.So what I would say is if you are niched down, you need to understand your clientele.
Now, for example, what I'm stating to you is I work with pre foreclosures. And these, this type of clientele, they shy away from guys in suits.
They do not like to be approached with people that are really like buttoned up because the thing is those, um, those types of individuals are what reflect the bankers that are foreclosing on them.
The ones that are actually taking them that the debt collectors and stuff like that.So I've, um, over my experience, I've noticed when I've dressed casual, when I'm more at their level.
Um, I get a much better response and I'm more at their level of, uh, comfort.So that's, yeah, that was what I would say is if you know your niche and you know, your market, um, that you're going after you, you can, you can be that type of person.
So if you're a luxury agent, for example, if you're dealing with, you know, guys with big bucks that are buying these five, $10 million condos or whatever it may be. Um, yeah, you gotta be, you gotta be dressed sharp.
You gotta, you gotta be wearing a, you know, a nice Tom Ford suit.You gotta be, you know, rocking something really, really expensive.So.
Well, thank you for sharing.I haven't heard anybody give that answer, which is seems to be more accurate than a yes or no, because some situations that matter, some situations it doesn't.And I'm going to be honest here.I've always been.
Yes, it absolutely matters.But you're right.If I go to someone in a distressed situation, I kind of represent that authority or that person, like you said, the banker.And that's that might play against me.
So I appreciate your perspective on sharing that.
For sure.For sure.And again, you know, that's That's just my experience.I think it's definitely when you know your audience, it's kind of best to.OK.
Yeah.So know your audience.It's like one of the number one rules of marketing.Understand your audience.Our audience here is real estate agents, real estate investors, coaches, et cetera.
You said when you were telling your story, you mentioned that you got into real estate and you were like, I knew nothing about business.Well, is there a difference between real estate and business?Is it the same?Could you talk about that?
For sure.Real estate is a business, regardless of how you're getting involved, whether you're an agent.If you're an agent, you're self-employed.If you're an investor, you're like a small business owner.
And if you're an entrepreneur, whether or not you're teaching or whatever it may be, then you could slowly get into the big business sector, right?You can really scale up.
So what I essentially say is the best way to do something like that is like you need to invest in yourself first, which is definitely, you know, learn from the pros, like read a lot more business books, sales books,
Sales is I think anyone that getting into real estate sales is by far the most important thing there is.I think sales is the foundation of getting into real estate.At the end of the day, you need to be selling yourself.
You need to be selling your skill set in anything you do.I would think sales is the number one skill to have, regardless of actually what industry you're in.And the reason I say that is
You're always selling yourself, whether it's meeting a girl for the first time and taking her on a date, you're selling yourself to be like, hey, can I get a second date or whatever it may be.
You're constantly trying to show how you're valuable, how you are someone that should be paid attention to.So that's kind of like sales in a nutshell, I would think.
Well, thank you for sharing that because I was going to ask you, what do you think were like some pillars of having a successful real estate business?And you talked about sales.That was a, that was a big one.
I heard you mentioned sales and marketing.Are there other, like what other pillars?Sometimes people group marketing and sales in together.I don't think they should, but sometimes it depends.
So could you talk about some other pillars that you find valid, even if it's marketing in regards to real estate?
Um, yeah, I'd say, well, definitely sales is the foundation.And then, uh, you, then you want to build on to marketing because you can't start driving in leads or anything like that.If you don't know how to sell them or close them.
Um, if you, if you jump into, let's say like online marketing, you start driving a ton of leads into your business and you have zero sales skills, like, Oh, you're just wasting money.Um, so I'd say foundation is sales.Marketing is the other arm.
And then after that, it's finding the money.The deal of real estate, any deal doesn't matter unless the money makes sense.You can be getting money at 20% interest rates and the deal will still make sense because you can make money on it.
And I learned that, like shout out to Robert Kiyosaki.Like I learned that playing like the cashflow game.
You know, that was some of the foundational learning for me on how to get out of the rat race and how to make some money and start getting into real estate investing.
Like learning it from like such a ground level of like a gameplay really, really helped me out a lot.
Thank you.So one of so here's what I pull from what he's given us so far on foundation sales is to like to have a successful business.These are some things you at least need.Number one is sales.Number two is marketing.
And he said, number three, the money has got to be right. Then one that we kind of, we hinted at and we talked about, but it's similar to sales.Like you have to do this, it's investing yourself.So can you talk about that?
You mentioned investing yourself.What does that mean?We hear people say it, but what does that mean?Do I go buy a course?Do I go study my time on YouTube?What is investing yourself mean?Can you help us translate that?
For sure.Um, you know, at the end of the day, I think investing in yourself can be as simple as Um, just finding something you're passionate about and learning about it.
Like that could be what, like one level of real estate, whether it may be wholesaling or whatever, you could just jump on YouTube and, uh, you could learn, um, for free.Right.So I think investing yourself scales up.
So for example, you can learn for free.Um, you could pay to get courses.You could pay a lot more to be in masterminds and you could pay, uh, a lot more to learn from somebody that's actually done it.
So I think the best form of investing yourself is literally finding what you want to be and learning from that particular individual.So I would say for myself, for example, I was really interested in real estate.
So I went out and tried to find some mentors that could teach me.At the beginning, there were mentors that I could physically meet who I could handshake and kind of learn off them boots on the ground type thing.
But now I'm at the level where I'm learning off like bigger guys that I'm trying to model, like a Grant Cardone, Robert Kiyosaki, like some of these other guys, like Brad, like a lot of these guys that are in these spaces that are doing syndications, a little bit higher levels of things.
But at the end of the day, that's investing in myself because I'm buying their courses.I'm trying to get a part of their masterminds.I'm in their higher coaching programs and things like that.So I would think like the,
investing yourself can be at any level, whether it's going to the library and just reading some books on the topic, whatever it may be, it's just bettering yourself in some sort of way.
Okay.Thank you for sharing that.That's important.We have to absolutely invest in ourselves.So you, you got into real estate.You've been through a lot.You've been around before.Oh eight.Right.I have experienced that.
We've got a lot of veterans that experienced the crash and all of the stuff that happened with that.I would like to hear you talk a little bit about that, like what it was like and what was your experience around those times?
Yeah.So, well, the great thing is that's kind of when I got into real estate.So, I didn't know any different.I was just like, oh, yeah, okay, whatever this market's like.
But the cool thing was I was around a lot of vets in the game, a lot of experienced real estate investors that had a lot of dough and they were teaching me.They're like, no, man, this is rough.
Like on the tail end of this, there's like a lot of deals to be had and stuff like that.And I didn't know any different.I was like, oh, this is just how I'm coming in. So it was probably the best learning curve that I could essentially get.
I'd go back to like Tony Robbins says, you know, the best time to start a business is during winter.And that was literally winter. I had to get real good, real fast, and there was no time to think about things.
I had to start picking up investor clients.I had to figure out how to put deals together that are falling apart.
But that was probably the best thing I've ever learned in my life because now I know how to pick up deals 20, 30% below market value and how to find these types of deals and do that.
Thank you.And now in your station, so you've done some business in Canada as well as the United States.Can you share with us, like, is it different in Canada than the United States?Or do you target one particular market?
We just want to hear your experience since you invest in both countries.
For sure.So a little bit about Vancouver.Vancouver's always been either one, two or three in terms of like real estate price.We're like, I think number two beside of Hong Kong right now.So our real estate prices are insane.
Like we can, you're basically paying about $1.5 billion for a house that will blow away in the wind, like land value only.So yeah, the prices are pretty wild here. Seattle is very similar.
Seattle I can get to in about two and a half, three hour drive.So Seattle is a very close proximity market to me.So it was just natural for me to get into that market because it's close.
And that was the first market I got into right now where I got something happening in Austin.Right before I jumped on this podcast, I had a call with my guy in Miami.
So we got something set up right now in South Beach and we're starting to scale up and put some deals together out there. So to your point, is it different from Vancouver, from Canada to U.S.?It is and it isn't.
I always say a house is a house is a house.It doesn't matter where it is.A human being needs to live in it.Who knows where the future goes?That's why I say real estate is probably the best investment there is because humans need to live in houses.
But Canada compared to the U.S., it's just some intricacies, for example. When you're putting offers down in the US, you need to put your escrow money up right away.In Canada, you can wait a couple of weeks.
I know state by state, things are a little bit different, but tendencies, like some laws are different, some aren't.You can get out of offers a little bit easier in Canada rather than the US.
You're a little bit more obligated in certain situations if you have an accepted offer.Besides that, It's difficult for a foreigner such as myself, like a Canadian to get financing in the US.
So I was paying more like hard money loans and doing high interest lending and stuff like that to put deals together.So it's different, but at the end of the day, it's all the same, man.Real estate is the real estate.
Well, along the same lines, you so it seems to me, you can correct me if I'm not saying this correctly, but it seems you kind of started local.And then once you gain your foot locally, you start to expand virtual into like Miami and other areas.
Is that a correct assessment?And tell me a little bit about that.
Yeah, for sure.I started in Vancouver and that's kind of where I started investing in real estate, helped other people invest in real estate, understood how it all kind of worked.
Then I jumped into Seattle, which was really close so I could at least go see the properties and just kind of understand things and stuff like that.And I don't know, like during COVID, for example, I bought two properties.
And what they did is they shut down the border so we couldn't, the Canadians couldn't cross it to the US.And at first they said real estate was an essential service.After that they said it's not.
So I had two properties on the go that were fix and flips and I wasn't able to even get to them, see them walk through the fix, but I was able to successfully flip them out, make a great profit.And that kind of opened my eyes to like, okay,
I can really do this virtually.I don't really need to actually put my eyes on properties.It's all a numbers game.So that's kind of why now I'm working with individuals kind of across the country in terms of like Austin and Miami currently.
And then I got other clients that are doing their own thing that I'm kind of helping out.
Thank you.While we're on that, can you share with us?You said you're working with some people individually.You have some coaching.Can you tell us about that and how someone that might want to learn what you're doing, how they might get access?
For sure.Yeah.So when I started investing in Seattle, I'm really into foreclosures and pre-foreclosures.Reason being,
is um you know you're helping somebody that's in need that needs help right away uh the bank's kind of abandoned them and uh the financial stress that somebody goes through can be like really debilitating where you know some people don't even leave their house they're just like freaking out right so um they don't even answer the door in some situations because that financial stress can be really hard so when you when you lend a helping hand you're like hey
There's something I can do, there's something I can help you out with.That's why I got into that space originally, pre-foreclosures and foreclosures, and the whole foreclosure space as a whole.
And when I got into Seattle, I wanted to figure out, because I had a good idea how to find leads in Vancouver, but I didn't know how to find these types of leads in Seattle, in the US.It was a whole different beast to me.
I kind of started by just networking with people and then slowly I figured out, okay, it's a very competitive space.So the quality of your leads are really, really important.And what I did was I eventually started my own software, which was
finding particular leads in the Washington state Seattle area.
And I was using that just with me and my team and a small group of investors and, and we were doing quite well and, and we kind of figured out how to beat the competition to certain properties.
And then essentially what I've done now is I've opened up a software now that's nationwide across USA.And going back to your point, how can somebody get involved?Like right, just a couple of weeks ago, my software has gone live.
Hence why me and Jerome are going to be doing some things here in the future, but my software is live and it helps any individual find a job. any type of property off market, specifically foreclosure properties across the entire nation.
And it's an incredible software that's doing quite well helping a lot of people out.And that's probably the best way to get started with me.And you can find that at www.reistar.com.That's kind of my entry level thing where you just
use the software, find the stuff, do it yourself.And then I got other levels that people can get involved with me as well.
Okay.So REI star, you know, get access to the software and they'll see other opportunities to work with you as well.
Excellent.Well, we're going to bring that up again towards the end, but we mentioned we've been talking about foreclosures and pre-foreclosures.That's where you that's your niche.You kind of specialize in that area.
I would like to hear about foreclosure and pre-foreclosure from you.So first and foremost, what is it?What do we mean by pre-foreclosure?What does that mean?What is it?
For sure.OK, so at the end of the day, I guess state by state things differ, but I'll just give a little like grand grand kind of look to it.So pre foreclosure is somebody that misses their mortgage payments.
So if they've missed typically, I think it's three, depending on the state, three mortgage payments, they go into foreclosure.Now, they have a period which is called the redemption period.And that's the pre foreclosure phase.
Now that's when the homeowner still owns the home.So they'll have it for redemption period, which varies from state to state, it can be three months, it can be six months, some states is 12 months.
So during that time, they can either pay their mortgage in full, they can sell their home, they still have ownership of the property, so they can essentially still do something.
And that's typically when you find some of the better deals because you're dealing directly with the homeowner who's the decision maker that can essentially sell their home,
or put together a financing deal or whatever it may be, they're still the decision maker.Now, once we get past that phase of pre foreclosure, now we're entering a phase of foreclosure, which is when the bank takes over.
So they take over title, and now they will either auction the property off through the auction, or they will, they'll do whatever they need to do to sell that property.And a lot of situations they do short sales, which
which a short sale means is they'll take less than what their mortgage is owed.So for example, just simple numbers.If a mortgage is $500,000 and let's say the house is worth 600, a bank will take
$400,000 for that property just to get that property off their books and that's called a short sale because now they're selling it for less than what they what the property is worth first of all and secondly what the Mortgage amount is and that's a short sale and that happens all the time reason being is because Mortgages from a bank's perspective are the worst asset to have on their balance sheet
Um, and because they're not getting any payments coming in or anything like that.So they want to unload that bad asset as fast as possible.And, um, there's a ton of people that just do short sales that absolutely kill it.
Um, so now moving on, once you're past that phase of, um, auction or a short sale, now you're going to go to bank home.
So now once it passes that phase and, and the bank can't sell the property at auction or they can't do a short sale, now the property is called an REO and it's owed by the bank.
So now the bank owns this property and now what they do at that phase is they just try to blow it out.Like they either just sell it for whatever they possibly can get.
Either they'll turn it into like sell it to like a hedge fund or something like that, or they'll do something at that phase to get rid of that property ASAP.
Okay, thank you for sharing that.Now, you talked a little bit about this earlier before we jumped into talking about foreclosures specifically, but I'm going to ask you the question again.Why that particular niche?
Why foreclosures and pre-foreclosures?What made you select that?
Yeah, again, going back to that point, it's a win-win.So I like dealing with these types of clients because first of all, you're helping them out in the situation.
Secondly, I can follow that property through these phases, even if I can't get a deal together at phase one, at the pre-foreclosure when the homeowner owns it, which happens quite a bit of times, like you can't get a deal done then.
at least I've done the homework and I understand the property and I know the numbers, then I can follow it through the following phases.
So if it goes to auction and I can bid on it at a certain amount and pick it up because I have the knowledge and I got an advantage over the competition because I've talked to the homeowner about seeing the property inside, I know a little bit more, I could probably pick it up at a better bargain.
And then if it does eventually go to the tail end, which is the bank owns it, Then I could approach the bank and be like, hey, you know, you guys have this bad asset.I'll give you X amount of dollars for it right now, straight cash, close the deal.
And they're willing to do things like that as well.So and like, most importantly, there's a lot of money in the foreclosure space.And they're like from a real estate investor standpoint, you can make a ton of money from a real estate agent.
standpoint, you can pick up good clientele and flip them out to investor clients.So it's a great thing for real estate agents to be in.And there's a lot of money to be made in that space because first of all, most of these properties
are de-stressed.People just neglect them.There's a lot of work that needs to be done and stuff like that.Me personally, I like that.I have a construction background.I came from that space.
I like changing things into something nicer because if you put in that sweat equity and you put in that effort, you're going to get rewarded on the tail end when you take it to market.
So yeah, those are probably two of the most important reasons I'm in that space is there's a ton of money to be made. And and and it's a niche that if you really understand it and know it, you can be ahead of the competition.
Can you take us through the like, is it difficult?Should I free pre foreclosure?Oh, my goodness.It sounds complicated.It sounds like red tape.Is it easy to start?Is it difficult to start?And let's do one better.
Obviously, you create an ARIA star, which is your tool on it.That makes something about the process easier.So if you could tie that in, help us understand how that works, that would be perfect.
For sure.Yeah, like at the end of the day for the entire foreclosure space, is it difficult?It can be difficult at certain stages, but realistically, you know, doing hard things is what's going to get you ahead in life.
And if you understand how to get into a space like this, it's a tool and an asset that'll serve you forever.And you can get involved. shockingly with no money.You can get involved in this space without no money.
And the reason why I created REI Star is for that particular purpose.So how that would work is if you have access to REI Star, which gives you the best leads nationwide in the foreclosure space, now you'll know how to find these deals.
You don't necessarily have to be the one that's putting up the money to buy them.But me, myself, along with a lot of other clients, we pay
individuals, they're called like real estate jobbers, bird dogs, stuff like that, that are going out and finding these deals, and we'll pay them a finder's fee to essentially introduce us to the homeowner so we can put a deal together.
So that's kind of phase one of like getting involved with literally no money.The next phase would be like wholesaling, if you know how to put these properties under contract and stuff like that.
Still at the pre foreclosure phase, you can still wholesale, you know, Contrary to what a lot of gurus and things like that are saying out there in the foreclosure space, you can't do wholesaling and stuff.No, no.
It all depends on the phase that you're doing the wholesaling at.If the homeowner owns it, you can still flip it out and make a wholesaling fee.So that would be the step two.
And that would be if you're a little bit more savvy, you could put the property under contract and things like that. And then down the phase, as you go down, you can do joint ventures and stuff like that.
I do joint ventures all the time with a lot of different individuals.Sometimes I don't want to do the reno, so I joint venture with reno companies and we'll have some profit share on the tail end when we flip the property out.
I've done so many deals where I don't even put the money up because I know how to find these deals. which is the number one asset.
Like if you know how to find these types of deals people will approach you with money with whatever it may be because you have that skill set of finding these types of deals.
And I've done a lot of deals where I don't put the money up and I just find the deals because at the end of the day like everybody wants to make some money in the space in the real estate space.So it's another way to get involved.
So just just coming back to your question like you can get involved in this space with no money and you can get involved in this space with a ton of money.And either way, there's a lot of money to be made.
And I think it's I think it's an asset that that would serve anyone that's getting in that space for the rest of their life.
Share with us one of your favorite stories, one of your favorite success stories.It could be a student.It could be you.Just share one of your favorite and most memorable, memorable success stories.
Yeah, so Um, there's a lot of success stories where I've made a ton of money, but I think some of my favorite stories are the ones where like I've helped the individual out.Like for example, I did this one deal.
Um, this was probably about six, seven years ago.And, um, the lady was, she's from Taiwan.She was living in this home and the power has been out for eight months and she was a hoarder. And, uh, she had literally had no money.
And I walked into the place, the power's out.Like it was just, it was pretty brutal.And, um, she was living off like canned dog food and stuff like that.She was like, it was a rough situation and she had no family here.
She, she didn't know what to do.And we were able to put together a deal where we could put a bunch of money in her pocket.I had to help her get her passport.I had to help her set up a bank account.I had to help her.
put the deposit into her bank account.I had to help her move from that home, line up another rental property for her and set that up.So essentially, like in some of these situations, there's so many services you could provide to an individual.
And that was a great one for me because I helped somebody out that had no other options that most likely the bank was just going to throw them on the street, take their property.And yeah, that was one of my favorite ones.
And there's been a lot of situations.This other individual I was working with, He was really in a ton of pain, like body pain and stuff like that.
He was taking cortisol shots in his knees and his back, and that was the only way he could kind of function and walk up and down the stairs, and he had two dogs.
And when we put the deal together, and I let him stay in the house a month after we closed the deal.With a lot of these deals, a lot of these people don't have money, so we set up a situation where they could stay in the home
for a brief period of time while we line up the next property.And this individual literally, once the money hit his account, and he made a ton of money, I think he made about 700 grand just off the sale of the property.
And once that money hit his account, he went out, bought a trailer, he's excited about this next business he's going to start, and he was literally out of body paint.And he's like, oh my God, he got a new lease on life, right?
One of those situations and learning what happened with him, the property was given to him from his parents who passed away and his sister wanted the share of her profits of the home.
So he had to take out a private mortgage on the property to pay her out.And because he took this private out, he couldn't essentially make up, stay with payments and he fell behind.Then they're taking his home and they're taking his
you know, his family home, his sister hung about to dry and he was in like a ton of pain, but that pain was financial pain, but that financial pain was causing physical pain.Um, and, and just to see what happened on the tail end was like, wow.Okay.
Like it just gave me a, a, an understanding of like, okay, this is what can happen when these kinds of stress points.
Wow.Thank you for sharing that.I appreciate those stories.Now I want to make it some more about you.You serve. those people and those stories.I want to figure out how we can serve you as an audience.
How can someone add immediate value to you or your business?And I like to give an example.An example might be, hey, go on my social media and give me a like.Or it could be share my recent posts.It could be purchase a copy of my latest book.
Any of those things could be like a short term way to add value to someone.So how can we add immediate or short term value to you, Kevin?
Yeah, I'd say Jerome, probably the best way is for your audience to sign up for REI Star.I think that'd be the greatest thing.It's a two week free trial.So that's probably the best way to do it.Come check it out.Give me feedback.
Let me know what you think.I've set it up in a way that I think it's most beneficial to the end user.And regardless of what stage you're at, it can definitely help you get your foot in the door in real estate.
And if you already are real estate savvy, it can really help you scale up your business because it's not just a foreclosure based real estate software.It deals with basically 99% of all residential and commercial real estate across America.
So we got all the commercial real estate in there as well.So if you are looking to invest in some of these bigger projects and like, you know, multifamily and stuff like that, you could definitely do that through it as well.
So kind of made the software robust where it kind of helps people at any stage because I've been at every stage.I've been at the very beginning where I wasn't able to invest in real estate.
I didn't have the money, so I had to put transactions together and make commissions and fees where I'd save up and then eventually be able to invest in real estate.
And now, I'm kind of at the phase where I'm trying to put syndications together where we're buying bigger projects and stuff like that.
It's kind of difficult to kind of put yourself in the shoes of each stage, but that's what I try to do with this software.So I think that's probably the best way to do that.But regardless, I'm everywhere on social.
I've got a podcast too, probably not as good as yours, Jerome, but I'm trying to scale up, get better.But yeah, you kind of follow me wherever and you know, just hit me up, like hit me up in the DMs.
Like I'm always looking to work with individuals and I'm always looking to help each other out.Like that's the only way we, all make it together, right?
Absolutely.I agree.And I don't know.I don't I have not heard your podcast.I am aware that you have one.And why don't we make this opportunity for you to tell me, but also the audience about your podcast so we can learn more about that.
For sure.Yeah, my podcast is called the real deal on real estate.And go to the real deal on realestate.com.
And I'm giving away one of my free ebooks, if you opt in, so you can get one of my free ebooks when you opt in and just listen to the podcast for free.I don't know how many episodes I'm at.
I think I'm at like, I think 30 ish, maybe, or I don't know, maybe a little bit more.But yeah, I'm trying to, I'm trying to make
the podcast in ways that providing value to anyone that's in the real estate space, whether it's a real estate agent, real estate investor.I'm just trying to provide my experience of what I've learned.
I will eventually start interviewing and hopefully Jerome can jump on and come on my podcast so I can interview him.I know he's a wealth of knowledge, so I'd love to hear his perspective on things, but I'm not at that stage yet, but when I get there,
I'll be doing some interviews and stuff as well.
Thank you for sharing that.I just had a I just had a guest right before you.Her name was Jessica and Jessica runs a platform where she just goes out and she finds people that want to be interviewed.And she says that it's called podcast guesting.
And our last question was we talked about. doesn't have to be perfect for you to get started.And I want to hear your perspective on that, because you just said you're like my and I don't think my podcast is good.Right.
We're all we all got self and insecurities about the stuff that we're doing.So I would like to hear you talk about what like you still started your podcast, even though you're like, it's not the best it could be.Can you share some insights on that?
I think it leads in it. We need to start something even if it's not perfect.So I want to hear your perspective on that because I know you don't become successful by waiting for things to be perfect.You got to start at some point.
So could you talk about that?
Yeah, you know, at the end of the day, I think that's a perfect point for anything in life, whatever it may be.Just get started.We all started somewhere.Nobody's got all the answers at the beginning.
The great thing is, like, your path will get lit up as you start walking down it.And that can go into anything in life.There's always somebody out there that wants to hear your story.The better you are,
at putting yourself out there, the better you'll become at communication, storytelling, which is essentially sales-oriented in some sort of fashion as well. What a better time to be alive, man.You can literally do whatever you want.
You can be whoever you want, and nothing's impossible.We got everything at our fingertips.Do not, I'd say, get out of your head.Don't let that negative self-talk.Everyone's got it.It doesn't matter who you are.Everyone's got that negative self-talk.
The question is, it's the people that start acting and doing stuff that gets that out of their head.
Right now, half the stuff I'm talking about, I can be like, oh man, I'm not as good as this next person or the next level, but I can help people levels below me come up, right?
And I would say everyone's at least one step ahead of somebody in some sort of fashion.So jump in and share your story.
Thanks.So we got off track a little bit.This question, you already answered it, but this time I'm asking you for long-term, right?So the next, I asked you, how can someone add short-term or immediate value to your business or you?
And now I'm asking the same question, but now it's a long-term value to you or your business.How can someone do that?
Yeah, I'd say long term value.The best thing to do is reach out to me.And if you are in the real estate space, then you're looking to put together deals or you're flipping deals out.
Or if you're a real estate agent that's looking to scale up their business or an investor that's looking to scale up their business.
I am working with certain individuals where I can put together their entire lead stream, their online marketing campaigns and stuff like that.Implementing the leads on REI Start on the front end. and tailoring it all out.
That's what I do in my business.For example, it's all about your reach out and how much you're contacting leads.So I have cold callers, cold text campaigns.We got direct mail going out.
And on top of just that, we're doing some online marketing, things like that, driving leads that way.So there's a bunch of different stuff I can help out with depending on where you're at in your business.
So thank you for sharing that.I hear Episode 2 on marketing and lead generation in itself.So love to have you come back and explain.Maybe you can even demo some of this stuff for us next time.
Yeah, that'd be fantastic.I'd appreciate that.
All right.Absolutely.We're going to get that set up.Kevin, if you could close this down with one word, no explanation, what word would that be?Determination.Determination.All right.Kevin, this has been excellent.I appreciate your time.
Thank you so much.Thanks a lot, Jerome.Appreciate it.
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