In the first part of "Mnemonology (MEMORY)" with neurobiologist Dr. Michael Yassa, the complexities of memory formation, storage, and retrieval are examined. Yassa addresses common misconceptions, factors affecting memory, and emphasizes the brain's adaptability. He highlights the significance of the hippocampus, discusses the role of various brain regions, and debunks myths like the 10% brain usage fallacy. The conversation also touches on the dynamic nature of memory, influenced by emotions and neurobiology, setting the stage for further exploration of its implications on daily life and decision-making.