From our Manhattan News Studio, welcome to the Gray Journal Daily News Podcast.We bring you digestible news and business insights tailored for ambitious entrepreneurs and CEOs.Here is the latest.
The Federal Trade Commission has taken action against a major review site for allegedly publishing misleading ratings.Today is Friday, November 8th, 2024, and you're listening to Gray Journal Daily News Podcast.
The FTC has issued a ruling regarding practices on review platforms specifically targeting SiteJabber.The agency claims that SiteJabber has misrepresented customer reviews for over 130,000 businesses.
The proposed order seeks to prevent the site from continuing these practices. The FTC highlighted that SightJabber collected reviews at the point of sale, often before customers experienced a product or service.
Customers were prompted to quickly rate their shopping experience right after checking out, which became part of the reviews profile on SightJabber.
This can create a misleading impression that prior customers positively rated businesses for their products or services, rather than just the shopping experience itself.
The FDC's complaint points out that these instant feedback survey results are presented as post-fulfillment reviews, leading to confusion for consumers.
the agency emphasizes that such practices can distort the perception of a business's customer satisfaction.
To avoid running into issues with the FTC, businesses need to ensure their instant feedback survey ratings are clearly distinguished from product ratings.This is part of the FTC's ongoing effort to address deception in consumer reviews.
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