How can brands build stronger partnerships with creators? We revisit this ever-important topic with Lucy Quick who joined us last year to talk about the secrets to successfully collaborating with influencers. This episode is a must-listen if you missed it the first time around and want some solid examples and tips on how to build brilliant partnerships with creators.

Lucy is the Creator Partnerships Manager of Global E-Commerce Operations at TikTok, and she shares her unique perspective on how brands can tap into the goldmine of influencer marketing and build real partnerships with creators.

Full Episode Details

It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what’s the secret to turning simple collaborations into strong partnerships?

Lucy works with both brands and creators at TikTok so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current state of influencer marketing, reveals what questions brands should be asking, and explains why storytelling with data is the best way to prove your ROI.

Plus, Lucy shares why working with macro influencers could be a huge win for your next marketing push and the secrets behind the most successful campaigns she’s worked on.

In This Episode:

1:19 - The current state of influencer marketing
5:45 - Questions that brands aren’t asking enough when working with influencers
8:47 - The top trends Lucy is seeing in the industry right now
12:43 - When influencers pivot to becoming competitors with brands
15:46 - How brands can strike a good balance between micro and macro influencers
17:36 - How brands should approach influencers in the early days of their career
19:56 - The best ways to talk about ROI and metrics
22:24 - How to navigate regulations around influencer marketing
24:41 - Lucy tells us about a funny campaign experience
27:05 - The different skill sets required for livestreaming
34:02 - Lucy’s tip for becoming a social pro

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