Here at Boost VC, we define a startup as an organism in which the founders work to attract the smartest, most dynamic people to solve the problem they believe is most important. Yes, their ultimate goal is to build a product. But more importantly, they are building a talented team that will actualize that product together.

CEO Sam Cole and CPO Sameer Baroova are the Cofounders of FitXR, a startup that is putting the fun back into fitness by way of award-winning virtual reality fitness experiences. In FitXR’s virtual gym, users have access to 20-plus hours of boxing and dance workouts choreographed by professional fitness instructors. Sam draws on his background in consulting and private equity to lead the FitXR team and Sameer’s experience in the gaming industry informs his work around product creation.

On this episode of Boost VC, Sam and Sameer join us to describe their dynamic as cofounders, discussing what they do to navigate disagreements and how brutal conversations early on served to strengthen their relationship. They explore their inherent drive to be entrepreneurs and share the lessons learned from their struggle to raise money for FitXR. Listen in to understand why fitness is the killer app of VR and learn how Sam and Sameer are building a dynamic team that makes progress—with or without their meddling!