In this episode of How I Built This with Guy Raz, Cory Cotton and Tyler Toney recount the origins of Dude Perfect, which started as a college bet at Texas A&M and transformed into a premier entertainment brand with over 60 million subscribers. Their journey involved creative trick shots, balancing day jobs, and facing challenges in establishing ad revenue. After gaining traction from a viral video featured on Good Morning America, they began to embrace professionalism with significant sponsorship deals, ultimately resulting in a platform that includes live events and diverse content. Their story highlights the importance of friendship, creativity, and hard work.