In this episode of 'On Purpose with Jay Shetty,' Codie Sanchez discusses how to achieve financial freedom through ownership and a data-driven approach to wealth generation. She emphasizes that true financial success isn't necessarily tied to having innovative ideas or substantial capital, but rather to recognizing and seizing unconventional business opportunities such as laundromats and vending machines. Codie outlines a four-step process focused on learning, skill enhancement, income increase, and investment, highlighting the power of negotiation and risk-taking. The episode encourages listeners to adopt a proactive mindset towards money management and underscores the importance of building financial literacy to break free from the stigma surrounding discussions about finances.