If your goal is to become a full-service design firm, it's important to embrace innovative design and challenge your clients to do the same. You must push yourself beyond your comfort zone to persuade clients to explore unfamiliar territory. You're not merely a personal shopper but a designer who brings ideas to life, overseeing a project from inception to completion. Stick around until the end for Cheryl's Damn Good Truth to find out where success lies!

Read the latest issue of the Damn Good Designer magazine here.

IN THIS EPISODE:

[00:00] Liz talks about catalog decorating
[04:26] Cheryl comments that once they have the initial intake, the design team takes the wheel until back into design direction meetings
[08:17] Breaking the mold and diversity in your portfolio
[18:21] Cheryl talks about not limiting yourself to completing someone else’s project
[25:11] Cheryl says they don’t “pick” anything–professional designers watch their choice of words and use select. They envision a space fully developed, selecting the materials
[36:06] Cheryl refers to the art of design and wonders if design schools are failing new designers
[46:34] Cheryl’s damn good truth

RESOURCE LINKS:

Damn Good Designer - Website

The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, 12 written 300+ page workbooks, honest video presentations and customized attention to your needs. The Interior Design Paradigm - Website

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Disruptive Reinvention. Are you ready?

ABOUT THE HOSTS:

Cheryl Kees Clendenon

2021 KBB Person of the Year

2022 Design Studio winner Dallas Arts Awards

2021 Changemaker Design Hounds

Mentioned in this episode:

The Design Paradigm - One on One Business Strategy Program

The Design Paradigm